RINAPE :: Volume #13

#1300: Formulates the Game rule

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If in the Li Mu domestic internet industry also has anything to vainly hope, perhaps then was only left over „godfather” this. 如果说李牧在国内的互联网行业里还有什么梦想的话,那么恐怕就只剩下“教父”这一个了。 The great success of Muye Science and Technology has established him in the super lead of China internet industry, let alone he has in the business of great development, Taobao net and Alipay, if also hatches these two super products, Li Mu can become the world internet industry unique giant absolutely, if Mark Zuckerberg Facebook rises again, oneself can seal the god in the global entrepreneurs simply. 牧野科技的巨大成功已经奠定了他在华夏互联网行业的超级龙头地位,更别说他有大发展的业务里,还有淘宝网和支付宝,如果把这两个超级产品也孵化出来,李牧绝对能成为世界互联网行业独一无二的龙头老大,如果马克・扎克伯格的faebook再崛起的话,那自己简直可以在全球企业家中封神了。 However, in fact, this so-called eldest child is only ranking of mass, besides the fame, the actual influence basically can only in own ecology, but cannot cover the entire industry. 但是,实际上来说,这种所谓的老大只是一个体量的排名而已,除了名气之外,实际的影响力基本上只能在自己的生态内,而不能覆盖全行业。 The Tencent ecology is very powerful, in is also same, but both super big bosses do not have in the entire industry formulate the rule the ability, Tencent can decide QQ and WeChat development direction, but cannot decide the entire immediate Instant Messenger industry the development direction, if day of WeChat must clean the approaching information in own system, Mo Mo will compete like this will certainly not follow, on the contrary, it will instead possibly increase on approaching the intensity of input, will come to pull open with the variation of WeChat this huge giant beast. 腾训的生态很强大,啊里也是一样,但是两位超级大老板都不具备在整个行业内制定规则的能耐,腾训能决定qq、微信的发展方向,但不能决定整个即时通讯行业的发展方向,如果有一天微信要在自己的体系内扫除擦边信息,陌陌这样的竞品一定不会追随,相反,它反而可能加大在擦边上的投入力度,来借此拉开与微信这头庞然巨兽的差异化。 The same truth, uses in is also same, if Boss Ma in the past noble character strikes hard all counterfeit goods on Taobao, other e-Commerce platform only he will certainly not follow the lead. 相同的道理,用在啊里身上也是一样,如果马老板当年品格高尚的在淘宝上严打一切假货,其他的电商平台也一定不会唯他马首是瞻。 In China, internet is the innovation industry, is the national regulation loose industry, particularly in first ten years that China internet starts, the countries and jobholders are crossing the river while feeling the stones, no one knows that this industry will develop what situation, therefore the country gave the industry is quite loose the quick policy, under this prerequisite, part of jobholders for by the advantage, then gradually neglected to own moral restraint. 在华夏,互联网是创新行业,也是国家监管较松的行业,尤其是在华夏互联网起步的前十年,国家和从业人员都是在摸着石头过河,谁都不知道这个行业到底会发展到什么地步,所以国家给予了行业较为松快的政策,在这种前提条件下,一部分从业人员为了逐利,便逐渐忽略了对自己的道德约束。 Li Mu too understands this industry, an important goods high IQ person, every day in racking brains shortcut of ponder success, so long as a subjective thinking drift off point, may expedite a grey even illegal industry pattern slightly, then the rapid formalization and industrial production, the rapidness of many industrial pattern innovation, the speed of legislation is impossible to follow. 李牧太了解这个行业,一大帮高智商的人,每天在绞尽脑汁的思考成功的捷径,只要主观思维稍微跑偏一点,就有可能催生出一个灰色甚至违法的产业模式,然后迅速规模化、产业化,很多产业模式创新之快,立法的速度根本不可能跟得上。 New laws and regulations to finalize from the demand seed again to the official implementation finally, the time perhaps taking year that these take to consume calculates for the unit, but the rapidness of internet person thought iteration speed, calculates for the unit with the day dislikes slowly. 一项新的法律法规从需求萌芽到最终定型再到正式实施,这其中需要耗费的时间恐怕是以年为单位来计算的,但是互联网人思维迭代速度之快,用天为单位来计算都嫌慢。 In this case, the law can only be the remedial measure of being better late than never, to prevent accidents before they happen, must look that who can make these high IQ talents scrupulously follow the necessary industry criterion and moral bottom line. 在这种情况下,法律只能作为亡羊补牢的补救措施,如果想防患于未然,就要看到底有谁能让这些高智商的人才恪守必要的行业准则和道德底线。 internet this Game in China, the biggest problem is not everyone does not obey the Game rule, but is no one puts out one set of Game rule truly . Moreover, even if some people want to put out the rule, must look that puts out the regular person to be able the rule to promote to the entire industry. 互联网这场游戏在华夏,最大的问题不是大家不遵守游戏规则,而是没人真正拿出一套游戏规则,而且,就算有人想拿出规则,也要看拿出规则的人到底能不能把规则推动到全行业。 Can put out one set of rule truly, and person who can carry out the entire industry the rule, basically is the recognized industry godfather, the industry godfather although not law enforcement power in the true sense, but he has the sufficient influence and charisma, lets the Game rule that in this industry most people are willing to follow him to formulate, in addition, what is more important, he needs the sufficient influence, lets most people in industry, when facing the regular destroyer, can stand in this dutifully „godfather” the side, and he sanctions the isolation and rule destroyer together. 真正能拿出一套规则,并且能把规则推行到全行业的人,基本上都是公认的行业教父,行业教父虽然没有真正意义上的执法权,但是他有足够的影响力和人格魅力,让这个行业内绝大多数人都愿意遵循他制定的游戏规则,除此之外,更重要的是,他需要有足够的影响力,让行业内的绝大多数人,在面对规则破坏者的时候,能够义无反顾的站在这名“教父”的身边,与他一起对规则破坏者进行隔离和制裁。 In this need industry autonomous special time, Li Mu hopes oneself can become the godfather of this industry, formulates a foundation for this industry the Game rule, Game rule that conforms to the moral rule. 在这个需要行业自治的特殊时代,李牧希望自己能够成为这个行业的教父,为这个行业制定一个基础的游戏规则,一个符合道德规范的游戏规则。 If oneself can achieve this point, can in the maximum degree cease this industry a person line of wickedness, at the appointed time, he does not need to go to punish the evil person directly, he only needed to break the road of evil person, the evil person naturally cannot go to again wickedly. 如果自己能做到这一点,就能够最大程度上杜绝这个行业的人行恶,届时,他不需要去直接惩罚恶人,他只需要断了恶人的路,恶人就自然不会再去为恶。 For example, if in the future which internet enterprise in online online makes the pirating intellectual property blatantly, Li Mu can make domestic all search engines block all information of this/should enterprise thoroughly, particularly the keyword search, as the matter stands, made the website of pirating novel, audio and video and video to be cut off to a great extent the origin of current capacity ; 例如,未来如果哪家互联网企业在网上公然在网上做盗版知识产权,李牧可以让国内所有的搜索引擎彻底屏蔽该企业的一切信息,尤其是关键词搜索,这样一来,做盗版小说、音像、视频的网站就很大程度上断掉了流量的来源; Meanwhile, Li Mu can also make all internet Corporation join up, from not pirating website purchase advertisement, as the matter stands, even if pirates website also to preserve part of current capacities, because is still unable to conduct the realization to the current capacity, but turns into the thorough weak. 同时,李牧还可以让所有的互联网公司联合起来,不从盗版网站购买广告,这样一来,即便盗版网站还能保住一部分流量,也会因为无法对流量进行变现,而变成彻彻底底的鸡肋。 Pirates website also to need the cost, the domain name, server, band width, manpower, capture, technology and search engine optimizes these to need to pay the cost to operate, reason that invests these costs to handle this matter, for is the receiving in exchange current capacity conducts the current capacity realization, if the current capacity broke, the realization road broke, he made pirating not to have the profit space, will naturally give up ; 盗版网站也需要成本,域名、服务器、带宽、人工、抓取、技术、搜索引擎优化这些都需要付出成本去运作,之所以投入这些成本去做这件事情,为的就是换取流量来进行流量变现,如果流量断了,变现的路断了,他做盗版没有了盈利空间,自然就会放弃; If some website, or the search engine or the garden field is being the hospital will also make not good advertisement for the fake medicine in the future, Li Mu can make the entire industry conduct „block” to it, this block does not base on any laws and regulations, gives the Game rule of this industry formulation based on oneself. 如果未来某家网站,或者搜索引擎在为假药亦或者圃田系医院做无良广告,李牧可以让全行业对其进行“封杀”,这种封杀不基于任何法律法规,基于自己给这个行业制定的游戏规则。 internet is the industry of innumerable segmentation domain linkage creation value, if internet Corporation is unable to have the linkage with other same industry company, then his value will certainly sell at a discount greatly even drops the valley, this will force him to turn a new leaf. 互联网本身就是个无数细分领域联动创造价值的行业,如果一家互联网公司无法与其他同行业公司产生联动,那么他的价值必将大打折扣甚至跌落谷底,这样就会迫使他必须改邪归正。 This time internet industry charitable night, Li Mu must to strive for more offerings and help at the same time charitable, on the one hand also wants to take advantage that this opportunity, calls entire industry, the jobholders who start to give this industry instill into the Zhengdao ideological mode, then formulates the Game rule gradually. 这次的互联网行业慈善夜,李牧一方面是要为慈善争取更多的善款和帮助,一方面也是想趁这个机会,召集全行业者,开始给这个行业的从业人员灌输走正道的思维模式,然后逐步制定游戏规则。 ...... …… Squats the reporters in airport, almost saw China internet industry all celebrities, naturally, this inside does not have to be placed under criminal arrest Boss Ma as well as his subordinate, waiting holds a court hearing. 蹲守机场的记者们,几乎见到了华夏互联网行业所有的知名人士,当然,这里面没有已经被刑事拘留、等待开庭审理的马老板以及他的部下。 These internet pioneers, then took the bus that the staff arrange after the airplane directly, every half hour, the special buses are carrying these professionals, goes to the hotel from the airport. 这些互联网创业者,在下了飞机之后便直接乘坐工作人员安排好的大巴,每隔半小时,就有一趟专门的大巴载着这些业内人士,从机场前往酒店。 Charitable night although is starts in the evening, but many professionals arrive at the scene ahead of time, for one side can see with Li Mu ahead of time, these include Baidu Chief Li. 慈善夜虽然是晚上才开始,但是不少业内人士都提前抵达现场,为的是能提前跟李牧见一面,这其中就包括百度的李总。 Since the Muye Science and Technology rise, the development speed of entire China internet industry has grown substantially, the Internet users number is also raised rapidly, but after Muye Science and Technology internationally shines the brilliance greatly, US (America) the interest of capital to China internet Corporation also rich many, to the future of China internet Corporation also optimistic many, Baidu business although steadily develops, but its back US (America) capital side has picked up the development speed in impatient urging Baidu, will strive to be able in US (America) to go on the market next year. 自从牧野科技崛起以来,整个华夏互联网行业的发展速度大幅增长,网民数量也在飞速提升,而牧野科技在国际上大放光彩之后,美国的资本对华夏互联网公司的兴趣也浓郁了不少,对华夏互联网公司的未来也乐观了不少,百度的业务虽然只是稳步发展,但它背后的美国资本方一直在迫不及待的催促百度加快发展速度,争取明年就能够在美国上市。 Chief Li naturally also wants to go on the market as soon as possible, before the listing, the estimate value and worth is also only a number, once goes on the market, truly had the market value, and had the best leverage channel, the ultimate objectives of most pioneers are able to make the listing oneself enterprise. 李总自然也希望尽早上市,在上市之前,估值和身价都还只是一个数字,一旦上市,就真正具备了市场价值,并且具备了最佳的套现通道,大部分创业者的终极目标就是能够把自己的企业做上市。 After the listing, the enterprise obtained the corresponding market profit, the estimate value turns into the market value, the pioneer can choose to make the market take over a business top, then oneself leverage withdraws, naturally, a vision broader pioneer will choose to continue to try hard to achieve the enterprise is bigger, how regardless of he chooses, must first want completely all means to make the listing the enterprise, if the undertaking stage is no protection rock climbing, the listing was equal to adding a safety rope to oneself. 上市之后,企业获得了相应的市盈率,估值变成市值,创业者就可以选择让市场高位接盘,然后自己套现退出,当然,目光更远大的创业者会选择继续努力把企业做到更大,不过无论他怎么选择,都要先想尽一切办法把企业弄上市,如果说创业阶段是无保护攀岩的话,上市就等于是给自己加了一道保险绳。 If Baidu wants to go on the market, at present purely depends upon the search engine business somewhat to feel weak, such business model is not enough to support it to complete ipo, therefore in the business model, must have the new development, but Li Mu's Easy Music Network as well as star Tieba (Post It), is Baidu the product that wants to obtain. 百度如果想上市,目前单纯依靠搜索引擎业务还是有些乏力的,这样的业务模式不足以支撑它完成ipo,所以在业务模式上,必须要有新的拓展,而李牧的易听网以及明星贴吧,就是百度最希望得到的产品。 Chief Li has wanted to attain Easy Music Network, but Li Mu although had said is willing to hand over Easy Music Network, but does not have as follows, now, Easy Music Network has basically realized in the big land line the music and monopoly in music download(ing) aspect, mass music users have no longer searched the music through the search engine, but the direct selection opens Easy Music Network to complete the operation, this to the Baidu current capacity is a huge loss. 李总一直想拿到易听网,但李牧虽然说过愿意把易听网转手,但是却迟迟没有下文,现在,易听网已经基本上实现了大陆线上音乐以及音乐下载方面的垄断,大量的音乐用户已经不再通过搜索引擎去搜索音乐,而是直接选择打开易听网来完成操作,这对百度的流量是一个巨大的损耗。 To the search engine, most does not hope is the rise of large vertical website sees, Portal website rises to cut the current capacity of search engine to a great extent, the user liked in the video, but learned to open 'Youku' or iQiyi afterward directly, some current capacities will drain from Baidu ; The users liked in the hot copy, but had Weibo (Micro Blog) afterward, a large number of users will directly enter Weibo (Micro Blog) to search ; The user who likes the product gradually learned to open www.zol.com.cn directly, liked the user of automobile learning directly to enter the home of automobile, vertical Portal were similar more, the Baidu current capacity will jump over is affected. 对搜索引擎来说,最不希望见到的就是大型垂直网站的崛起,门户网站崛起会很大程度上切走搜索引擎的流量,用户原本喜欢在视频,但后来就学会了直接打开优酷或者爱奇艺,这部分流量就会从百度手里流失;用户原本喜欢在热门新闻,但后来有了微博,相当一部分用户会直接进入微博进行搜索;喜欢it产品的用户逐渐学会了直接打开中关村在线,喜欢汽车的用户学会了直接进入汽车之家,类似这样的垂直门户越多,百度的流量就会越受影响。 But now, compares the automobiles and it product these vertical classes, the audience of music is biggest most, therefore Easy Music Network becomes the product that Chief Li had a dream wants to obtain. 而现在,相比汽车、it产品这些垂直门类,音乐的受众是最大最多的,于是易听网就成了李总做梦都想得到的产品。 As for Tieba (Post It), Chief Li has not reported too in a big way hopes, because the Tieba (Post It) present current capacity is enormous, the potential value is also very high, is high impossible to gnaw to the Baidu mass, if wants takes Easy Music Network and Tieba (Post It) together, Baidu must look for the back capital to attain enough lever, tries to swallow up Tieba (Post It) again. 至于贴吧,李总没报太大希望,因为贴吧现在的流量极大,潜在的价值也很高,高到百度的体量已经不可能啃得下了,如果想把易听网和贴吧一起拿下,百度就必须找背后的资本拿到足够的杠杆,再来试图鲸吞贴吧。 Actually besides these two products, Chief Li is still coveting Li Mu's 12. 其实除了这两个产品之外,李总还在觊觎李牧的12。 12 this website Portal big of current capacity, is more than everyone expected, moreover from the influence, effect of this thing on the engine is most direct. 12这个网址门户的流量之大,已经超出所有人的预期,而且从影响上来说,这东西对引擎的影响是最直接的。 Baidu has a large number of current capacities, came from the directive property search of user's to assigning website, for example, the user is the domain name that cannot remember, therefore opens the beginning each time, must first in „beginning” or „” the keyword, then opens the beginning through the result that the search engine feeds back the home page. 百度有相当一部分流量,来自于用户对指定网站的指向性搜索,比如,用户就是记不住的域名,所以每次打开起点,都要先在“起点”或者“”的关键词,然后再通过搜索引擎反馈出来的结果打开起点的首页。 However, with the families/home of 12 this website spreads far and wide, some users have no longer needed to make the directive property search through Baidu, they only need to open 12, then clicked on „beginning” to be OK in 12 novel classifications . Moreover, they can through 12, arrive national even world most well-known website. 但是,随着12这种网址之家的大面积流行,这部分用户已经不再需要通过百度去做指向性搜索,他们只需要打开12,然后在12的小说分类里点击“起点”就可以了,而且,他们可以通过12,去到全国甚至全球绝大多数的知名网站。 Therefore, the directive property search current capacity of Baidu this part, majority 12 had been kidnapped, previous life Baidu can also through purchasing Hao123 2 brings back some current capacities in disguised form, but this whole life Hao123 2 had been played by Li Mu, Baidu already not other choices. 所以,百度这部分的指向性搜索流量,已经大部分都被12劫持,上辈子百度还能通过收购hao1二来变相拿回这部分流量,但是这辈子hao1二已经被李牧玩死了,百度已经没有其他选择的余地。 12 seem like only family/home of the website, but it actually gradually becomes the China Internet users to glance over the webpage most important entrance, is fierce to kidnapping of Baidu current capacity, is also important to Muye Science and Technology strategic position, Chief Li is very at heart clear, wants to make Li Mu sell out 12 is the not possible matter, the only possibility, works with him, lets him 12 the current capacity of Baidu kidnapping, through the cooperation, releases to give Baidu again. 12看起来好像只是一个网址之家,但是它却逐渐成为了华夏网民浏览网页的首要入口,对百度流量的劫持非常凶猛,对牧野科技本身的战略地位也非常重要,李总心里很清楚,想让李牧卖掉12是不可能的事情,唯一可能的,就是跟他合作,让他把12从百度劫持走的流量,再通过合作,重新释放给百度。 ( https:) (https:)
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