RINAPE :: Volume #13

#1299: Godfathers

LNMTL needs user funding to survive Read More

Facing whether must attach to the decision of Li Mu survival officially, Elon Musk only used for several seconds then to make own choice. 面对是否要正式依附李牧生存的决定,埃隆・马斯克仅用了几秒钟便做出了自己的选择。 His excited said to Li Mu: „**, I am willing to work with you!” 他激动不已的对李牧说:“**,我愿意跟你合作！” Elon Musk is very intelligent, ** the title, has been clear about oneself to work as the attitude of boss Li Mu, is willing with Li Mu cooperation these words, contained, not only „Veterans Don't Die US (America) charity foundation” this project, but will be all projects of his own future. 埃隆・马斯克很聪明,**的称谓,就是已经明确了自己把李牧当老板的态度,愿意跟李牧合作这句话,包含的不只是“老兵不死-美国慈善基金会”这一个项目,而是他自己未来的所有项目。 Elon Musk knows, after complying with Li Mu, in the future will not have their project again, if oneself found the new project, must first report to Li Mu, if the Li Mu approval, is invested by him and together, but, Li Mu will not treat unjustly itself, if he has the good project, thinks oneself and participated by oneself. 埃隆・马斯克知道,答应了李牧之后,未来自己就不会再有自己一个人的项目,如果自己找到了新的项目,一定要先向李牧汇报,如果李牧认可,再由他和自己一起来投资,不过,李牧也不会亏待自己,如果他有好的项目,也会想到自己、让自己参与进来。 Radical opening, is a challenge, is an opportunity. 彻底开放,是一个挑战,更是一个机遇。 Li Mu especially is also happy, immediately informs Lin Qingya this matter, making her come to be responsible for comprehensively with Elon Musk is coordinated, as soon as possible landing. 李牧也格外痛快,立刻把这件事告知了林清雅,让她来全面负责与埃隆・马斯克协调,尽快落地。 But Li Mu, then concentrated on the forthcoming charitable night! 而李牧自己,则把精力放在了即将开始的慈善夜上！ ...... …… „Veterans Don't Die the China internet industry Kunming (Spring City) charitable night” opens officially, the domestic populace spontaneous were the donation of Veterans Don't Die charity foundation have achieved 3.2 billion Yuan greatness, surpassed the 80 million person to participate in the donation, the Alipay user donation proportion of people achieved 65%. “老兵不死・华夏互联网行业春城慈善夜”正式开幕的时候,国内民众自发为老兵不死慈善基金会的捐款已经达到了三十二亿元之巨,有超过八千万人参加了捐款,支付宝用户捐款人数比例达到了65%。 Intends to carry out the cooperation with the foundation the enterprise and organization is also increasing unceasingly, from Haier, Haixin, Procter & Gamble and Wal-Mart, to the hospital, home for the elderly and the small supermarket and wholesale department some prefectural-level city, the overall quantity over 10,000, the veteran had truly become the entire society the community that pays attention , the strength of collection whole society, certainly can give these veteran happiness worry-free old ages. 有意与基金会进行合作的企业与机构也在不断增加,大到海尔、海信、宝洁、沃尔玛,小到某个地级市的医院、敬老院与小超市、批发部,总体数量已经超过一万家,老兵确实成了整个社会都在关注的群体,集全社会的力量,一定能给这些老兵一个幸福无忧的晚年。 Veterans Don't Die is the hot topic of reportage, is the hot spot event of social attention, Li Mu holds the activities of internet industry charitable night in this time suddenly, attracted the attention of a lot of media reporter, when they hope can on -the-spot coverage, the staff who sponsor this activity actually announced to the public the Li Mu's decision: This time charitable night, the organizer will not invite any reporter to arrive to interview, scene besides staff, as well as invited honored guest, does not accept anybody approach. 老兵不死一直是新闻报道的热门话题,也是社会关注的热点事件,李牧忽然在这个时间举办互联网行业慈善夜的活动,吸引了大量媒体记者的关注,就在他们希望能够现场采访的时候,主办这场活动的工作人员却对外公布了李牧的决定:这次的慈善夜,主办方不会邀请任何记者到场采访,现场除了工作人员,以及受邀的嘉宾之外,不接受其他任何人进场。 The media especially are disappointed, because the major media and Li Mu and have very good relations with Muye Science and Technology, therefore the media gave Li Mu enough respect, same day that the activity starts, they do not have a school of reporter to squat to the hotel outside, but sent the Kunming (Spring City) airport the reporter. 媒体对此格外失望,不过由于各大媒体与李牧、与牧野科技都有着非常好的关系,所以媒体给予了李牧足够的尊重,活动开始的当天,他们没有派记者到酒店外蹲守,而是把前方记者都派到了春城机场。 China internet industry over 90% centralized in Yanjing, Shanghai, Shenzhen as well as Yangcheng these four first-tier cities, but Kunming (Spring City) in the southwest, wants to go to Kunming (Spring City) from these four first-tier cities in a short time, the only way was the airplane, the train at least needs to open generally one day and one night, some and even longer. 华夏互联网行业90%以上集中在燕京、沪市、深市以及阳城这四座一线城市,而春城地处西南,想在短时间内从这四个一线城市前往春城,唯一的途径就是飞机,火车一般至少要开个一天一夜,有的甚至更长。 Therefore, these come Kunming (Spring City) to participate in the charitable night internet enterprise person in charge, must land on the Kunming (Spring City) airport, therefore the reporters in the airport stagnation point, hope that can squat the celebrities of some internet industries, conducts a simple interview to them. 所以,这些来春城参加慈善夜的互联网企业负责人,必然要在春城机场降落,于是记者们纷纷在机场驻点,希望能够蹲到一些互联网行业的知名人士,对他们进行一个简单的采访。 This time, the nation had over 300 internet enterprises to receive the Li Mu's invitation, without any exception, each enterprise after receiving invitation, conducted the official mail reply, over 90% enterprise person in charge decisions flew to Kunming (Spring City) personally, remaining that some enterprise person in charge, many were also because really could not find the time, even if could not find the time enterprise person in charge, still arranged other agents to go, received the feedback that from Li Ziwei, more than 370 internet enterprises, expressed willingness completely to participate this time charitable night to move. 这次,全国有超过三百家互联网企业接到了李牧的邀请,无一例外的,每一家企业在收到邀请之后,都进行了正式的邮件回复,这其中有九成以上的企业负责人决定亲自飞抵春城,剩下的那部分企业负责人,多数也是因为实在是抽不出时间,而且即便是抽不出时间的企业负责人,也都安排了其他代理人前往,从李紫薇得到的反馈来看,三百七十余家互联网企业,全部表示愿意参加这次的慈善夜活动。 Temporarily holds an industry charity event, can let more than 300 enterprise 100% participation without any exception, this in any industry, is almost cannot imagine, even if will enter the giant years years later the internet industry, still has no giant to have such influence, everyone becomes one school by the ecology of respective attachment either, either forms many alliances by the respective region and segmentation industry, from having no industry wife can in industry in achieve to have hundred responses to a single call, Li Mu is alone one. 临时举办一个行业慈善活动,就能够让三百多家企业无一例外的100%参与,这在任何一个行业里来说,都几乎是不可想象的,即便是在若干年后进入巨头时代的互联网行业,也没有哪一个巨头有这样的影响力,大家要么以各自依附的生态自成一派,要么以各自的地域和细分行业组成多个联盟,从没哪个业内人能够在业内做到一呼百应,李牧是独一份儿。 Li Ziwei feeds back this result to the Li Mu's time, but also is acclaiming heartfeltly: „Chief Li, you become the martial arts world hegemon of internet industry now quickly, so long as your In short, the entire industry is moving with you.” 李紫薇将这个结果反馈给李牧的时候,还在由衷赞叹:“李总,您现在都快成互联网行业的武林盟主了,只要您一句话,整个行业都在跟着您动。” Li Mu shakes the head smiles, said lightly: „Ziwei, you remember, regardless of any industry, so long as is the merchant, his first goal is first to chase the advantage forever, otherwise he is not a qualified merchant, the internet industry is also same, you felt, they run up to the charitable night that Kunming (Spring City) participates in us to organize from the whole country far away, is to make the charity, is giving me the face?” 李牧摇头一笑,淡淡道:“紫薇,你记住一点,无论任何行业,只要是商人,他的第一目标永远是先逐利,否则他就不是一个合格的商人,互联网行业也是一样,你觉得,他们大老远从全国各地跑到春城来参加我们组织的慈善夜,是来做慈善,还是在给我面子？” Li Ziwei thinks saying: „I thought that should have, after all you influence in industry are no one can, if traded other not to have the influence person to organize such matter, definitely could not organize.” 李紫薇想了想说:“我觉得应该都有吧,毕竟您在行业里的影响力是无人能及的,如果换了其他没有影响力的人去组织这样的事情,肯定也组织不起来。” Li Mu said with a smile: „Business is business, what is to the merchant, truly has the influence of practical significance? Nothing but is the benefit, to these professionals, my influence is big, will not bring what benefit to them, therefore they not necessarily really give me the face, however, I organize this charity event, quite therefore built an ultimate salon of personal connection, the personal connection and resources had, to them is the truly influential matter.” 李牧笑道:“在商言商,什么才是对商人来说,真正有实际意义的影响力？无非就是利益罢了,对那些业内人士来说,我的影响力再大,也不会给他们带来什么利益,所以他们未必真的给我面子,不过话说回来,我组织这个慈善活动,相当于是搭建了一个业内人脉的终极沙龙,人脉和资源有了,对他们来说才是真正有影响力的事情。” Saying, Li Mu was also saying: „Naturally, cannot deny, in these several hundred peers, some are really moved, hope to strive by this charity project inevitably ; But some are do not catch cold to the charity project inevitably, to the person who I do not catch cold, they want, nothing but wants while this opportunity, coming to the scene to develop the personal connection and resources, If nothing else, so long as prepares one box of several hundred name cards to send, receives several hundred name cards again, the personal connection that in these name cards contains, enough any professional ate in this industry for a lifetime.” 说着,李牧又道:“当然,不能否认一点,这几百位同行中,必然有些是真的被这个慈善项目所感动、希望能够来出一份力;但必然也有些是对慈善项目不感冒、对我也不感冒的人,他们之所以想要过来,无非是想趁着这个机会,来现场拓展一下人脉和资源,别的不说,只要准备一盒几百张名片过来发一圈,再收回去几百张名片,这些名片里蕴含的人脉,就足够任何业内人士在这个行业内吃一辈子了。” Li Ziwei said with a laugh: „Chief Li, I thought that most people should rush are coming charitable, our industries are an advanced industry, everyone's thought should relatively be also progressive.” 李紫薇笑着说:“李总,我觉得绝大部分人应该都是奔着慈善来的,咱们这个行业本身就是一个先进行业,大家的思想应该也相对更进步一些。” Li Mu laughs, beckons with the hand again and again: „Ziwei, you may not think, this industry is only the technological advance, the moral behavior and human nature, not necessarily are really progressive than other industries, I even can say, in this industry has a large number of people, is the high IQ bastard, the high IQ bastard, is more hateful than the low IQ bastard.” 李牧哈哈一笑,连连摆手:“紫薇,你可千万别这么想,这个行业只是技术先进罢了,人品和人性,真未必比其他行业进步,我甚至可以这么说,这个行业里有相当一部分人,是高智商的王八蛋,高智商的王八蛋,比低智商的王八蛋更可恨。” The Li Ziwei surprise, asked him: „Chief Li, why did you say?” 李紫薇诧异不已,问他:“李总,您为什么这么说？” Li Mu smiles lightly, his previous life is the internet person, therefore the people in very clear this industry are pondering over anything, in the brain of each internet pioneer thinks on a matter: Makes money, money-making of racking brains, will therefore have many approaching, ignominious, the immoral even illegal business model in industry in continually multiplies. 李牧淡淡笑了笑,他上辈子就是互联网人,所以很清楚这个行业里的人都在琢磨什么,每一个互联网创业者的脑子里想的就一件事:赚钱,绞尽脑汁的赚钱,所以才会有很多擦边的、不光彩的、不道德的甚至违法的商业模式在业内不断滋生。 Some products trade the clear color, some products trade pirating, some product hidden gambling and some products to peddle the counterfeit goods and some people to lend money at high interest on internet, some people play the Pang fraud on internet, some people do something secretly in the business model, for example the special pit consumer deposit, often absconds the sharing bicycle that travels, for example is seemingly fair and is actually full of bad risk one Yuan to seize the treasure, the product that even some charitable numerous plan in hanging a sheep's head while selling dog meat, sometimes, Li Mu thought that the person of this industry at least had half to be rotten to the core, just he depended on the high-tech industry the label, serious in an affected way of own packing.. 有的产品贩卖晴色,有的产品贩卖盗版、有的产品暗藏赌博、有的产品兜售假货、有人在互联网上放高利贷,也有人在互联网上玩庞氏骗局,更有人在商业模式上暗渡陈仓,比如专坑消费者押金、动不动就卷款跑路的共享单车,比如看似公平、其实充满凶险的一元夺宝,甚至连一些慈善众筹的产品都在挂羊头卖狗肉,有些时候,李牧觉得这个行业的人至少有一半已经坏透了,只不过他靠着自己高新产业的标签,把自己包装的人五人六。 Some pretended the sneakers to sell to the nation in the manufacture, amount hundred million Yuan bosses excessively is grasped, the people clapped the hands and shouted praise, but has not actually thought that was national several hundred over a thousand website and app is helping his counterfeit goods advertize, is certain e-Commerce platforms helps him sell the nation the counterfeit goods. 某个在制造假冒运动鞋销往全国,涉案金额过亿元的老板被抓了,人民群众拍手叫好,但是却没有想过,是全国几百上千个网站、app在帮他的假货做广告、是某些电商平台帮着他把假货卖到了全国。 Pair of fake shoes, the production cost 50 Yuan, the producing goods cost is possible, only then 70 and 80, deduct the putting up a factory cost, the equipment cost, the labor cost and venture capital, a pair of shoes business owner possibly only gains 5 Yuan. 一双假鞋,制造成本50元,出货成本可能只有70、80,扣掉建厂成本、设备成本、人工成本以及风险成本,一双鞋企业主可能只赚五块钱。 Originally, this business owner can only sell 100,000 pairs of fake shoes through offline every year, moreover overwhelming majority in these fake shoes flowed in the low-end markets of 35 cities to make the offline sale, now, his one year sells 1 million pairs, 900,000 pairs made online to sell, but a pair gained 5 Yuan. 原本,这个企业主只能通过线下每年销售十万双假鞋,而且这些假鞋中的绝大部分都流入了三五线城市的低端市场做线下销售,现在,他一年卖100万双,90万双做线上销售,可一双还是赚五元。 offline sells the false and online sells the false biggest difference is: The offline counterfeit goods are selling the counterfeit goods the place, to hang the counterfeit goods should generally specially to have the price that to sell, but the online counterfeit goods, his mother camouflages the genuine article, according to the price sell of genuine article. 线下售假与线上售假的最大区别是:线下的假货一般都在专门卖假货的地方、挂着假货该有的价格出售,而线上的假货,那他妈是伪装成真货,按真货的价格出售。 The fake shoes that this business owner makes, by 7 and 80 Yuan prices, produced goods massively to the shop shop owner, the shop shop owner placed in this pair of shoes the e-Commerce platform, sold at 00 Yuan average price to the national consumer , the shop owners in various shops seemingly earned over 200 Yuan gross profit, but inside possibly had over 100 Yuan cost, gave the e-Commerce platform through the purchase the way of keyword, the recommendation position and direct bus, the e-Commerce platform again 10-20 Yuan participation platform that gave the alliance the advertisement, 5-10 Yuan gave the logistics express enterprise, in remaining dozens Yuan profits . Own labor cost and venture capital, the true net profit is far from the gross profit being so considerable. 这个企业主生产的假鞋,以七、80元的价格,大量出货给了网店店主,网店店主把这双鞋放在电商平台上,以00元的均价出售给全国消费者,这其中,各网店的店主看似赚取了超过200元的毛利,但是里面可能有超过100元的成本,通过购买关键词、推荐位、直通车的方式给了电商平台,电商平台再将其中的10-20元给了联盟广告的参与平台,还有5-10元给了物流快递企业,剩下的几十元利润里,还有自己的人工成本、风险成本,真正的净利润远没有毛利那么可观。 A year 1 million pairs of shoes, the amount hundred million Yuan, this boss actually only gained 5 million ; 一年一百万双鞋,涉案金额亿元,这个老板其实只赚了五百万; Dozens over a hundred shop shop owners, altogether gained several million Yuan, but the average, each shop owner also only gained several hundred thousand ; 几十上百个网店店主,一共赚了几千万元,但平均下来,每个店主也只赚了几十万而已; However, the platform from dozens over a hundred shop shop owner there, altogether gathered various over 100 million Yuan promotion expenses, 80-90% left itself, 10-20% gave the alliance the advertisement platform, 但是,平台从几十上百个网店店主那里,一共收取了超过一亿元的各种推广费用,其中80-90%留给了自己,10-20%给了联盟广告的平台, Such gray industrial structure, the biggest legal risk is taken by the business owner, next is undertaken by the shop shop owner, if not Li Mu promotes e-Commerce to sell the false legislation, then the e-Commerce platform basically does not use the load responsibility, even takes on the responsibility still extremely few administrative sanctions, makes the alliance advertisement the platform not to have the responsibility and express logistics enterprise not to have the responsibility. 这样的灰色产业结构,最大的法律风险由企业主承担,其次由网店店主承担,如果不是李牧推动电商售假立法的话,那么电商平台基本上不用担责,就算担责也只是极少的行政处罚,做联盟广告的平台无责、快递物流企业也无责。 This is not good method that the internet person who comprised of the top talent plays, they, intercepted the biggest profit, to pass the burden the biggest risk in this manner, what wasn't the high IQ bastard can also be? 这就是由高端人才组成的互联网人玩的无良手段,他们用这样的方式,截取了最大利润、转嫁了最大风险,不是高智商的王八蛋还能是什么？ Only then combs clearly this supply chain, people will ravel, in this who worst, is not a business owner, is not the shop lord, but creates, advances and protects this supply chain instigator, they ask one group of scapegoats, to brave to offend the criminal law the risk to play a new pattern, then oneself have no risk is lying down the profit, this is most hateful. 只有把这条产业链梳理清楚,人们才会弄明白,这里面到底谁最坏,不是企业主,也不是网店主,而是创造、推进、保护这个产业链的始作俑者,他们找来一堆替死鬼、冒着触犯刑法的风险来玩一个新模式,然后自己没有任何风险的躺着获利,这才是最可恨的。 Therefore, Li Mu felt every so often, this industry, looking like Guo Degang said the voice coil is the same, the good person was really few. 所以,李牧很多时候都觉得,这个行业,就像是郭德刚说相声圈一样,好人真的是太少了。 However, such aspect causes after many years of unhealthy development slowly, if this industry has one correctly „godfather” exists, guides this industry gradually to move toward the health sufficiently! 不过,这样的局面是经过多年不健康的发展才慢慢导致的,如果这个行业有一个正确的“教父”存在,就足以引导这个行业逐步走向健康！ ( https:) (https:)
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