RINAPE :: Volume #13

#1242: Commercial charitable new pattern

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Everyone has own pursue, if even Li Mu this worth several hundred hundred million USD super rich and powerful people, still have the idol and love that domain oneself worship at heart, Liu Xinying to charitable dedication, is equivalent to Li Mu to internet concentrates on to be the same, Li Mu is the hope presses down a super engine with own ability to the development of internet, but Liu Xinying hopes with her personal connection resources, comes for the world in needs to help the person do more good deeds many. 每个人都有自己的追求,即便如李牧这样已经身价数百亿美元的超级富豪,心里也有自己所崇拜的偶像以及迷恋的领域,刘新颖对慈善的专注,相当于李牧对互联网的专注一样,李牧是希望用自己的能力给互联网的发展按上一台超级发动机,而刘新颖则希望用她的人脉资源,来为世界上的更多需要帮助的人做更多的好事。 Saw that two people seem like must chat the proper business, Li Tong then said to two people: „You first chatted, I did not disturb you, if you prepared a meal, greeted the service person momentarily, later I came to look for you again.” 眼看两人似乎是要聊正事,李童便对两人说道:“你们先聊,我就不打扰你们了,如果你们准备点餐,随时招呼服务员,待会儿我再过来找你们。” Li Mu expresses gratitude to Li Tong, Liu Xinying did not look on as an outsider with him said: „You first make the service person take a chocolate to me, my probably a little hypoglycemia.” 李牧对李童道了声谢,刘新颖则跟他毫不见外的说:“你先让服务员给我拿块巧克力,我好像有点低血糖。” Li Tong busy say/way: „Wants me to find a doctor to come to show you?” 李童忙道:“要不要我找个医生过来给你看看？” „Does not use.” Liu Xinying beckons with the hand: „It is not the big matter, was too tired recently, my family old gentleman's doctor had just looked to me couple days ago, making me rest well several days of that's alright.” “不用。”刘新颖摆摆手:“不是什么大事儿,就是最近太累了,我家老爷子的保健医生前几天刚给我看过,让我好好休息几天就行。” Li Tong nods: „I felt relieved, your family old gentleman's doctors are an authority.” 李童点点头:“那我就放心了,你家老爷子的保健医生都是权威。” Saying, Li Tong was also saying to her: „My this went to say one with the service person.” 说着,李童又对她道:“我这就去跟服务员说一声。” After Li Tong walks, saying that Liu Xinying is somewhat sorry: „Mr. Li, excuse me, was not quite recently healthy, is mainly tosses about is a little fierce.” 李童走后,刘新颖才有些抱歉的说道:“李先生,不好意思,最近身体是不太好,主要是折腾的有点厉害。” Li Mu said: „I listened to Old Chen saying that you did go to North and South Poles and Africa? This span is enough big!” 李牧说:“我听老陈说你去了南北极和非洲？这个跨度可是够大的啊！” „Right.” Liu Xinying said with a laugh: „Originally is only wants an animal protection organization with Iceland to go to North Pole to have a look together, finally liked that feeling of polar region all of a sudden, then harbors intentions to consider and other December of this year time went to Antarctic to have a look again, just my elder sister told me, our country went to the preliminary examination ship of Antarctic to supply in Argentina at that time, I could not repress, fly to go to Argentina to rub a ship, but they must treat in Antarctic are very long, therefore my oneself flew, flew to want the Cape Town of way South Africa, therefore went to South Africa to transfer a circle while convenient.” “对。”刘新颖笑着说:“本来是只想跟一个冰岛的动物保护组织一起去北极看看,结果一下子就喜欢上了极地的那种感觉,然后就心心念念着想等今年12月的时候再去南极看看,刚好我姐姐跟我说,咱们国家去南极的科考船当时正在阿根廷补给,我就按耐不住,飞去阿根廷蹭了个船,不过他们在南极要待很久,所以我就自己飞回来了,飞回来要途径南非的开普敦,所以就顺便去南非转了一圈。” „Conquers two big polar regions one after another, you may really have the courage.” “接连征服两大极地,你可真是太有勇气了。” Superficialness that although Liu Xinying said that but Li Mu actually hears to praise without cease, his both lifetime rarely travel, some home many places have not gone, let alone North and South Poles this polar region, this whole life flew two US (America), is all busy. 虽然刘新颖说的轻描淡写,但李牧却听得赞叹不已,他两辈子都很少旅游,国内都有很多地方还没去过,就更别说南北极这种极地了,这辈子飞了两趟美国,也全都是在忙碌。 Liu Xinying self-ridicules smiles, said: „North and South Poles sound like very difficult, but to be honest, no, is really equal to travelling with the group at the worst, nothing but is puts on a lot, rides the specialized ships to go to the polar region, comfortable does not make sense, ship big and is also steady, air conditioning constant temperature, in deck dozens degrees below zero, but in the room is about 24 degrees, moreover eats well rests well, is not conquers......” 刘新颖自嘲一笑,说:“南北极听起来好像很艰苦,但说实话,真的没什么大不了的,等于是跟团旅游,无非就是穿得多一点罢了,坐专业的船舶去极地,一路舒服的不像话,船大而且又稳,空调恒温,甲板上零下几十度但房间里一直是24度左右,而且吃得好睡得好,根本算不上是征服……” Saying, Liu Xinying is sighing: „Lifetime , if there is opportunity to climb up Mount Everest, a that actually very proud matter.” 说着,刘新颖感叹道:“有生之年如果有机会能够爬上珠穆朗玛峰,那倒是挺值得骄傲的一件事儿。” Li Mu said: „Let alone Mount Everest, Mount Hua, I do not sit the words of rope way even, perhaps crawls motionless......” 李牧说:“别说珠穆朗玛峰,就算是华山,我不坐索道的话,恐怕都爬不动……” Liu Xinying said with a smile: „Requirements of mountaineering to the physical quality and psychological quality is quite big, many mountain climbing are not really cannot crawl, but felt oneself cannot crawl, actually Mount Everest more than 50% mountaineers are not the specialized mountaineer, the average person want after the appropriate training annually, in addition enough hardware equipment support and credible guide, can climb up Mount Everest.” 刘新颖笑道:“登山对身体素质和心理素质的要求比较大,很多人爬山并不是真的爬不上去,而是觉得自己爬不上去,其实珠穆朗玛峰现在每年有一半以上的登山者不是专业的登山运动员,普通人只要经过适当训练,加上足够的硬件装备支撑以及靠谱的向导,都是可以爬上珠峰的。” Li Mu nods, said: „I thought that my whole life was not possible to have this courage.” 李牧点了点头,说:“我看我这辈子是不可能有这个勇气了。” Liu Xinying smiles, reveals two rows of neat little white teeth, said: „Mr. Li, we talked about the topic, your time looked for me, was 3321 related?” 刘新颖莞尔一笑,露出两排整齐的小白牙来,说:“李先生,咱们还是聊回刚才的话题吧,你这次找我,是和3321有关吗？” Li Mu said with a smile slightly: „With 3321 no relations, is I moreover in a charity project of plan.” 李牧微微笑道:“和3321没什么关系,是我另外在规划的一个慈善项目。” „Oh......” the Liu Xinying look is difficult to cover disappointedly, 3321 to her, the lighthouse on probably ideal path, has special significance. “噢……”刘新颖的眼神难掩失望,3321对她来说,像是理想道路上的灯塔,意义非凡。 Li Mu sees her to be somewhat disappointed, then earnest saying: „Actually 3321 are one most does not need to put in the charity project of energy operation, if you really to have the pursue charitable, this project is not a good choice.” 李牧见她有些失望,便认真的说道:“其实3321是一个最不需要投入精力运营的慈善项目,如果你真的对慈善有追求,这个项目并不是一个好的选择。” „Why?” A Liu Xinying face is curious. “为什么？”刘新颖一脸好奇。 Li Mu said: „3321 are actually one set of mature commercialization systems, is not the charitable system, it has the explicit commercial localization, the market demand and profitability model, probably a facilitating agency of household management nanny, on the one hand conforms can provide the labor force of household management service, on the one hand seeks for the employment side of development useful person demand, then facilitates the transaction and extraction commission in the middle, with the agent is also, sold to the purchaser the resource integration, then the middle takes the commission the process, only different is, 3321 gave up the profit, took to come out to donate the elementary and middle school students the profit.” 李牧说:“3321其实是一套成熟的商业化体系,不是什么慈善体系,它有明确的商业定位、市场需求以及盈利模式,就好像一个家政保姆的中介机构,一方面整合能够提供家政服务的劳动力,一方面又去寻找拓展有用人需求的雇佣方,然后在中间促成交易并且抽取佣金,跟地产中介也是一样,就是把资源整合起来卖给需求方,然后中间抽取佣金的过程,唯一不同的是,3321放弃了盈利,把盈利拿出来捐给中小学生了而已。” Saying, Li Mu was also saying: „If Yanjing some real estate company will decide contributes tomorrow the net profit that it earns to some charitable domain, and public account, is subject to the supervision of whole society, he will have the opportunity to become 3321 in the future, but in turn looks, 3321 at the matter of doing, are actually the same as the commercial expansion of intermediary profession at present, in the future 3321 may get online in many countries, the way of but operating is completely the pattern of commercial expansion, the only difference is the profit has not loaded into my pocket, but was contributes to go out.” 说着,李牧又道:“如果明天燕京的某家地产公司决定把它赚取的净利润全部捐献给某个慈善领域,并且公开账目、接受全社会的监督,那他将来也有机会成为3321,而反过来看,3321眼下在做的事情,其实就跟中介行业的商业扩张一样,往后3321可能会在很多国家上线,但操作的方式完全是商业扩张的模式,唯一的不同就是利润没装进我的口袋,而是捐出去了而已。” Liu Xinying suddenly realize. 刘新颖恍然大悟。 3321 although are very fierce, but it also truly is one perfect business model, perhaps 3321 following development, open the mentality of new shop front to be the same with the tendering agency unceasingly, to expand market share, if oneself join 3321, was actually equal to joining this business model, possibly in own angle, oneself is not making the charity, but is doing business. 3321虽然很厉害,但它也确实是一套完善的商业模式,3321接下来的发展,恐怕就跟中介公司不断开设新店面的思路一样,为的是扩大市场占有率,自己如果加入3321,其实就等于是加入了这个商业模式而已,可能在自己的角度上,自己并不是在做慈善,而是在做生意。 At this time, Li Mu also said: „However my time wants the charity project that asks you to help, the true charitable significance 3321 be much bigger.” 这个时候,李牧又道:“而我这次想要找你帮忙的慈善项目,真正的慈善意义要比3321大得多。” „Oh?” Liu Xinying hastily asked: „Can roughly introduce?” “噢？”刘新颖急忙问道:“能大致介绍一下吗？” Li Mu nods, but has not introduced the project program of Veterans Don't Die directly, but asked her: „My company and Hollywood have must a start named «Flying Tigers» movie project, this matter have you heard?” 李牧点点头,不过却没直接介绍老兵不死的项目规划,而是问她:“我的公司和好莱坞有一部名叫《飞虎队》的电影项目要上马,这件事你听说过吗？” „Has heard, moreover looked at the entire journey video of release conference, is affected, very screening of anticipation this movie.” “听说过,而且看了发布会的全程视频,非常感动,也非常期待这部电影的上映。” Li Mu said: „I am when makes this film and television project to realize suddenly, veteran who these have attended the second war, now perhaps 80-90 years old, even if the youngest soldier, nowadays perhaps also wants more than 70, I want to know that they many people are also alive and want know now their twilight years how, wants to them some help in one's power, to let their ten thousand years be able to cross well......” 李牧说:“我就是在做这个影视项目的时候忽然意识到,那些参加过二战的老兵,现在恐怕都已经80-90岁了,哪怕是最年轻的士兵,现如今恐怕也要七十多了,我想知道他们现在还有多少人在世、想知道他们晚年生活的怎么样、想给他们一些力所能及的帮助,让他们的万年能够过得更好……” Afterward more than 20 minutes, Li Mu very detailed introduced „Veterans Don't Die” to Liu Xinying the corporate planning of this charity project. 随后的二十多分钟时间里,李牧非常详细的向刘新颖介绍了“老兵不死”这个慈善项目的整体规划。 If 3321 founded a brand-new charitable pattern, then „Veterans Don't Die” is the second brand-new charitable pattern that Li Mu founds . Moreover the complexity of this new pattern is much greater than 3321. 如果说3321开创了一种全新的慈善模式的话,那么“老兵不死”就是李牧开创的第二个全新的慈善模式,而且这套新模式的复杂程度远大于3321。 3321 the supply and demand of family education link, built o2o, gets online to the offline business model and platform ; 3321是把家教的供需双方联系在一起,打造了一个o2o,也就是上线到线下的商业模式及平台; Veterans Don't Die, is one tries to drag into this charity event the whole society the huge construction, it must first make a hot topic that slogan of charity project has the strong social influence, must build an implication commercial value this slogan the trademark, lets all business enterprises for the value of this trademark, but spontaneous voluntary joining to this project, between the influence comes to and business enterprise of whole society makes a cash, resources and reputations and influences „transaction”. 老兵不死,是一个试图将全社会都拉入到这项慈善活动的庞大架构,它首先要将慈善项目的slogan做成一个具有强大社会影响力的热门话题,更要将这个slogan打造成一个蕴含商业价值的商标,让所有的商家企业为了这个商标的价值,而自发自愿的加入到这个项目中来,用影响力来和全社会的商家企业做一笔现金、资源和名誉以及影响力之间的“交易”。 The complexity of this set of commercial construction, compared with 3321 high does not know the difficulty that many grades, operate also 3321 be much higher, 3321 are simplest supplies to seek the relations, in other words, the entire project only provides a service, to solve a demand, only to serve having the user of this demand. 这套商业架构的复杂程度,比3321高了不知道多少个段位,运作起来的难度也要比3321高得多,3321是最简单的一供一求关系,也就是说,整个项目只提供一种服务、解决一种需求、也只服务于有这种需求的用户。 But Veterans Don't Die back responsibility and significance, 3321 come profoundly is also heavier. 而老兵不死背后的责任和意义,也要比3321来的更深远也更沉重。 This project operation such huge commercial construction, its primary purpose, is to mobilize the resources of whole society, comes to complete all-around protecting and attendance for the veteran who the second war fortunately survived. 这个项目运作这么庞大的商业架构,其根本目的,是调动全社会的资源,来为二战幸存的老兵做好全方位的呵护与照顾。 Let them not need to worry about food or clothing, makes them fall ill does not worry and make them be respected the attention and whole society, makes them truly hero in the whole society eye, lets them hundred years later has a tomb to sleep soundly leaves the later generation to mourn to recall simultaneously, but is insufficient to bury the bone wilderness...... 让他们衣食无忧、让他们生病不愁、让他们得到全社会的关注和尊重、让他们真正成为全社会眼里的功臣、让他们百年之后有一处坟墓安眠同时留给后人悼念缅怀,而不至于埋骨荒野…… In other words, once this project starts, all difficulties and issues about these survival veteran future, will become this project organizer unshirkable responsibility, perhaps is 20 years, perhaps is 30 years, so long as this project starts, will not stop, passed away until the last second war veteran safely, this project meets the permanent termination. 也就是说,一旦这个项目启动,关于这些幸存老兵将来的一切困难与问题,都将成为这个项目组织方不可推卸的责任,或许是二十年,或许是三十年,这个项目只要启动,就绝不会停下,直到最后一位二战老兵安然辞世,这个项目才会永久性终止。 After Li Mu whole set idea elaborated that Liu Xinying has listened, the Liu Xinying whole person only thought that the brain is unable to extricate oneself during a being enlightened shock, understanding of Li Mu to the charity, making her realize anything was the true advanced thought and advanced thought that most people made the charity, the logic was extremely simple: Oneself donate money, or encourages others to donate money, then takes these money to help others. 当李牧把整套想法阐述给刘新颖听过之后,刘新颖整个人只觉得大脑处在一种醍醐灌顶的震惊之中无法自拔,李牧对慈善的理解,让她意识到了什么才是真正的先进思维与超前思维,绝大多数人做慈善,逻辑极其简单:自己捐钱,或者鼓动别人捐钱,然后拿着这些钱去帮助别人。 , After collection massive offerings, for the investment, the investment yield will be used in the charity slightly complex again ; 稍微复杂点的,是在筹集大量善款之后,用于投资,再将投资收益用于慈善; But Li Mu thinks that is builds one set of improvement and health business model, besides individual free donation, he hopes that all enterprise units no longer are the sole donors, but must build one set of perfect commercialization system to them, making them take some resources and funds joins this charity project, but Li Mu will not make them donate free of charge, but must operate an enough social influence brand, making all donors be able to obtain benefits actual, this is much more advanced than much nowadays charitable pattern. 而李牧想的,是打造一套完善、健康的商业模式,除了个人的无偿捐款之外,他希望所有的企业单位都不再是单一的捐赠方,而是要给他们打造一套完善的商业化体系,让他们拿出部分资源和资金加入这个慈善项目,但李牧不会让他们无偿捐赠,而是要运作出一个足够的社会影响力品牌,让所有捐赠方都能够从中实际获益,这比现如今的慈善模式要先进得多得多。 When Liu Xinying shocks, Li Mu made a summary speech: „I felt, asking others to donate money and deceives others to donate money as well as compels others donate money is not a long-time charitable pattern, the most long-time charitable pattern was the set that I want to make ‚commercial charitable new pattern’, in the final analysis, was to regard a business program operation the charity project, making each participant pay can be returned, only by doing so, can guarantee that everyone can have enough enthusiasm to be involved continually, therefore, in the future my in the product system, I can advance the hot social issue slogan of many charity project, had the commercial value by this slogan highly, Then goes to carry out the commercial cooperation with the enterprise unit, if ‚Veterans Don't Die’ succeeded, we can follow a set pattern, does other charity projects, making each charity project be able to obtain the biggest success!” 就在刘新颖震惊不已的时候,李牧做了一个总结性发言:“我觉得,求别人捐钱、骗别人捐钱以及逼别人捐钱都不是一个长久的慈善模式,最长久的慈善模式就是我想做的这套‘商业慈善新模式’,归根结底,就是要把慈善项目当成一个商业项目运作,让每一个参与者付出了就能得到回报,只有这样,才能确保大家都能够有足够的热情持续参与其中,所以,在未来我的产品体系内,我可以把很多慈善项目的slogan推到社会热点的高度、让这个slogan具备商业价值,然后再去跟企业单位进行商业合作,如果‘老兵不死’成功了,那我们就可以如法炮制,去做其他的慈善项目,让每一个慈善项目都能够取得最大的成功！”
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