Marklocalization of ZuckerbergtoFacebook, makingLi Mube filled with emotioninstantaneously.马克・扎克伯格对faebook的定位,让李牧瞬间感慨万千。Before then, heis notveryclear, whyFacebookcan in a complete mess of overseasfire, butQQspaceactuallynot onlyhas not developed, insteadwas abandonedby the QQusergradually, but the QQusershiftsWeChat the onlinepublic relationsbehaviorlarge surface areain the later period, makesQQspaceproductmore desolate.
在这之前,他也不是非常明白,为什么faebook能在海外火的一塌糊涂,但qq空间却非但没有发展起来,反而逐步被qq用户抛弃,而qq用户在后期将线上社交行为大面积转移到微信,就让qq空间这个产品更加落寞。FromMarkin the analysis of Zuckerberg, Li Muunderstandsfundamentalreasonimmediately.
从马克・扎克伯格的分析里,李牧立刻参透了其中的根本缘由。
The production orientation of Facebook, the starting pointfrom the beginning, has the enormous difference from QQspaceproduct.faebook的产品定位,从一开始的出发点,就与qq空间这种产品有着极大的不同。
The QQspacein the hand of Tencent, isin the QQproductecologyassistsnecessaryonepointforever, will attach toQQto developalthoughin the initial periodto the QQspaceverybigconvenience, making the QQspacebe ableto borrow potential the YYrapid development, but, towardwill looklong-term, thisinstead the great development of QQspaceproductimprisoning.qq空间在腾训的手里,永远是qq产品生态中辅助配套的一环,依附着qq发展虽然在初期会给qq空间非常大的便利条件,让qq空间能够借势yy飞速发展,但是,往长远看,这样反而把qq空间这种产品的大发展给禁锢了起来。Draws an analogy, the entireQQecology, looks like a freighter, regardless of the total displacement of thisfreighterbig, 60%areleavesQQshare, the QQspaceonthisfreighterfocusing onQQ, can never attain the main forceposition, cannot attainmostresourcesforever, as the matter stands, the QQspacemustliveforeverunder the QQshadow, is attaching to the superproduct, wantsto develop the superproduct, the possibility is almost zero.
打个比方,整个qq生态,就像是一艘货轮,无论这艘货轮的总排水量有多大,这其中有60%都是留给qq本身的份额,qq空间在这艘以qq为主的货轮上,永远拿不到主力位置,也永远拿不到大部分资源,这样一来,qq空间永远要活在qq的阴影下,依附着超级产品,又想发展成超级产品,可能性几乎为零。ThisphenomenonisinhappensmuchinentireTencent, before WeChathas not come out, allproductsattach toQQ, butcancall it the superproducttruly, only thenQQ, otherproductsdo not have the meanslong-lived, became the superproductnot to mention.
这种现象在整个腾训系内多有发生,微信没有出来之前,所有的产品都依附qq,但是真正能称之为超级产品的,只有qq一个,其他所有的产品都没办法长久生存,更别提成为超级产品了。BorrowsGuo Degang'soneto tease, the cakeis big, ironsitspotgreatly.
借用郭德纲的一句调侃,饼再大,也大不过烙它的锅。Theseyears, TencentbesidesQQ, the superproduct that trains is only WeChat, however the WeChatmethodactually and product of QQsystemis entirely different.
这些年,腾训除了qq之外,唯一培养出来的超级产品就是微信,但是微信的玩法却和qq体系的产品截然不同。althoughWeChatalsoborrows potentialfromQQfrom the beginning, butZhang Xiaolongis clear, ifplacesinWeChat the QQecology, WeChatneverpossiblyover.虽然一开始微信也从qq借势,但是张晓龙非常清楚,如果把微信放在qq生态内,微信永远不可能出头。Therefore, WeChatincompleting the stage of afterQQborrowing potential, immediatelystripsfrom the QQecology, buildsownsystem, toexpressthoroughisolation of WeChatandQQ, mid and lateWeChatevenclosed the directaccentto take the channel that the QQgood friendlisted, thismeans that WeChatmustthoroughly the determination that was separated from the QQecology, thisdetermination as bighas even disdainedto share the sameset of user dataasWeChatwithQQ.
所以,微信在完成从qq借势的阶段之后,立刻就从qq生态中剥离出来,打造自己的体系,为了表示微信与qq的彻底隔离,中后期的微信甚至关闭了直接调取qq好友列表的通道,这意味着微信要彻底从qq生态中脱离的决心,这个决心甚至大到微信已经不屑与qq共享同一套用户数据。Places the present, the YY Spacesituationwith the pastQQspace was also same, madeYY Spacein the productsystem of YY, thenYY Spacewill never possibly jump out of the YYframe, but, ifmadeFacebook, candefer to build the way of new systemto operatecompletely, did not makeFacebookattach toanydeveloping product, will not makeanyproductlimit the Facebookfuturedevelopment opportunities.
放在眼下,yy空间情况与当年的qq空间也是一样,在yy的产品体系内做yy空间,那么yy空间永远不可能跳出yy的框架,但是,如果做faebook,就可以完全按照打造新体系的方式去运作,不让faebook依附任何产品发展,更不让任何产品限制faebook未来的发展空间。
The words that thinks so, the Facebookpatternwill be much greater thanYY Space, will therefore not have the overlapping on functionandlocalizationwithYY Space.
这么看的话,faebook的格局就会远大于yy空间,所以根本不会和yy空间有功能和定位上的重叠。
The fundamentallocalization of Facebook, certainly is YYmaintainsin the samealtitude, thesetwoproductswill be the Li Mufuturetwobigsuperproducts, in addition, after waitingto movein the future the internettimewill arrive, againWeChatdevelops, thesethreesuperproductsdominatedglobalinternetonenough.faebook的根本定位,一定是和yy保持在同一高度上的,这两个产品将是李牧未来的两大超级产品,除此之外,等未来移动互联网时代到来之后,再把微信开发出来,这三个超级产品就足够自己称霸全球互联网了。Thought throughthis point, Li Muat heartimmediately a pure brightness, immediatelytoMarkZuckerbergsaid: „Ok, yourviewpointIbasicallyapprove, myalsoseveralissues, firstyes, why does yourprofitability modeldefine?”
想通了这一点,李牧心里顿时一片清明,当即对马克・扎克伯格说:“ok,你的观点我基本认可,我还有几个问题,首先是,你的盈利模式定义为什么？”MarkZuckerbergslightlyhesitates, said: „Actuallymyprofitability modelis very simple, the initial periodis first primarilyinvesting, quicklymakes the biguser group, after the subscriberreachescertainmagnitude, canmake moneythrough the pattern of advertisement, butfor sometime may not treat as the priority target the profitearlier.”马克・扎克伯格略一迟疑,说:“其实我的盈利模式很简单,初期先以投入为主,迅速做大用户群,等用户数量达到一定量级之后,就可以通过广告的模式赚钱,不过前期可能有一段时间不会将盈利当做首要目标。”At this point, MarkZuckerbergsupplemented that said: „Actually, I the localizationtoFacebook, am the same as YY, actuallynotnecessarilymusthave the explicitprofitability model, allfirstare primarily the product and user, so long as the number of usersare manyenough, does not worryto look for the profitability model.”
说到这里,马克・扎克伯格补充一句道:“其实,我对faebook的定位,跟yy是一样的,其实不一定非要有明确的盈利模式,一切先以产品和用户为主,只要用户数足够多,根本不愁找盈利模式。”Nod of Li Muapproval, askedhim: „Ifmakesyoudealthisproject, whereyoudo startfirst?”李牧赞同的点了点头,又问他:“如果让你来操盘这个项目,你准备先从哪里入手？”MarkZuckerbergsaysimmediately: „Firstdevelops the product, after waiting for the product developmenttestto complete, IpreparedfirstfromHarvard and peripheralseveraluniversities, was equivalentmakes a smallrangebeta, once the betaeffectachieved the goal, thatintensified the promotion effortsaccording to the budget, strovefirstto makeitbe all the ragein the university.”马克・扎克伯格立刻说道:“先开发产品,等产品开发测试都完成了之后,我准备先从哈佛以及周边的几所高校着手,相当于做一个小范围的公测,一旦公测的效果达到目标,那就根据预算来加大推广力度,争取先让它在高校中风靡起来。”Li Mushows a faint smile, looks atMarkZuckerbergasked: „IgiveyoufivemillionUSDenoughyouto launchthisproject, ifsuffices, thatthesefivemillionUSDyouestimated that enoughhow longto be colored;Ifinsufficiently, how manyyoudo feelenough?”李牧微微一笑,看着马克・扎克伯格问道:“我给你五百万美元够不够你启动这个项目,如果够,那这五百万美元你预计够花多久;如果不够,你觉得多少才够？”MarkZuckerberghastilysaid: „FivemillionUSDdefinitelyenoughstarted, ifallsmooth, thismoneyestimateis coloredenough for a halfyear;If the progressis not smooth, thissum of moneyestimated that canspend for a year.”马克・扎克伯格急忙说道:“五百万美元肯定够启动了,如果一切顺利的话,这笔钱预计够花半年;如果进展没那么顺利,这笔钱估计能花一年。”Mark the reply of ZuckerbergmakesLi Muhold in high esteemtohim, not only it seems like that this youngyoung fellowhasenoughintelligencetointernet and computer technology, has the fullcontrolabilityto the wholegreat development of internetproduct, hisalthoughhas not started an undertakingtruly, the rhythm that buthas started an undertakingtointernetknows from A to Z.马克・扎克伯格的回答让李牧对他刮目相看,看来这个年轻的小伙子不只是对互联网以及计算机技术有足够的灵性,对互联网产品的整体大发展也有着十足的把控能力,他虽然还没有真正开始创业,但已经对互联网创业的节奏了如指掌。MarkZuckerberghas understoodinthisage, the internetproject, is smoother, spendingalsoto be quickerthiseternally unchangingtruth.马克・扎克伯格在这个年纪就已经明白,互联网项目,越是顺利,花钱也就越快这个永恒不变的真理。Is the goodproject, the investormoredoes not caregainsimmediately, on the contrary, for the fastadvancement of project, whattheywantisfastfevermoney, seizes the industryresourcesfast, the speed that thereforethisprojectspendsis fast;
越是好项目,投资人越是不在意立刻盈利,相反,为了项目的快速推进,他们更愿意的是快速烧钱,快速抢占行业资源,所以这种项目花钱的速度非常快;On the contrary, is not the goodproject, operating is also discrete, every time before spending the one cent, considersover and over, wishes one could the one centto break offeightto go to the flower, suchprojectcanguarantee that did not dieisMU Online / miracle, thinks that the rapid growthsimplywasdream of a fool.
相反,越是不好的项目,运营起来也就越是谨慎,每花一分钱之前都考虑再三,恨不得一分钱掰成八份去花,这样的项目能保证不死就已经是奇迹了,想快速发展简直就是痴人说梦。Thereforein this case, Mark the forecast of Zuckerbergespeciallyis credible, if the projectis smooth, fivemillionUSDare mostis also coloredenough for a halfyear.
所以在这种情况下,马克・扎克伯格的预测就格外靠谱,如果项目顺利,五百万美元最多也就够花半年。Li Muhearshere, toMark the approval of Zuckerberg was higherlevel.李牧听到这里,对马克・扎克伯格的认可便更高了一个level。
Before earliest, hethinks,MarkZuckerberg may be very likeoneself, undertakingfrom the beginningis notreallyhas the talent, butdevelopswith the matterstep by step, oneselfpromoteto progresslittle, finallybecomes a verypowerfulpioneer, butnowlooks like, MarkZuckerbergbefore the undertaking, the understanding of internetis profound.
最早之前,他以为,马克・扎克伯格很可能跟自己一样,创业的一开始并不是真的非常有天赋,而是随着事情一步步发展,自己一点点提升进步,最后成为了一个非常强大的创业者,但是现在看来,马克・扎克伯格在创业之前,对互联网的理解就已经非常深刻了。Li Mu'ssproutsat heartsuddenly a newidea, MarkZuckerbergis so young is so powerful, oneselfmustbe carefulhein the future the directsolo flying, therefore, oneselfcannotonlyin the Facebookproject, occupy the stock49%, without the holding power, the futureriskwill be big.李牧的心里忽然萌生出一个新的想法,马克・扎克伯格这么年轻就已经这么强大,那自己一定要当心他将来直接单飞,所以,自己决不能只在faebook项目里,占股49%,没有控股权,未来的风险非常大。Withitsthis, Li Mufavorsin the future, throughway of capital operation, Facebookgraspingfirmlyinownhand! Letthemhave no place to go! ” 2519
与其这样,李牧倾向于在将来,通过资本运作的方式,把faebook牢牢的握在自己的手中！让他们无处可逃！”2519
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