RINAPE :: Volume #12

#1137: Bit of turning over/standing up dawn


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Hollywood successful director Spielberg comes to China, cooperates with the Li Mu thorough discussion!” 好莱坞大导演斯皮尔伯格来华,与李牧深入洽谈合作!” Muye Pictures will achieve in -depth cooperation with the US (America) DreamWorks, the cooperation includes: Muye Pictures and DreamWorks establish Muying DreamWorks together, Muye Pictures occupies the stock 70%, DreamWorks occupies the stock 30%, jointly promotes the promoted popularization of Muying Ticket System in North American market ; Meanwhile, Muye Pictures will carry out the deep cooperation with DreamWorks on the film and television project, both sides will build at least one movie every year together, Director Spielberg pledges in the next five years personally the director two movies.” 牧野映象将与美国梦工厂达成深度合作,合作包括:牧野映象与梦工厂共同成立‘牧影梦工厂’,其中牧野映象占股70%,梦工厂占股30%,共同推动牧影票务系统在北美市场的推广普及;同时,牧野映象将与梦工厂就影视项目进行深入合作,据悉双方每年将共同打造至少一部电影,斯皮尔伯格导演承诺在未来的五年内亲自导演其中的两部影片。” After Li Mu and Spielberg reach the cooperation intention, the both sides companies enter the contract flow immediately, starts to announce the news to the media, because Muying Ticket System is the focus of attention both at home and abroad, therefore this time cooperation intention disclosed, immediately around the world arouses a big interest. 李牧与斯皮尔伯格达成合作意向之后,双方公司立刻进入了合约流程,同时也开始向媒体宣布消息,由于牧影票务系统本身就在国内外备受关注,所以这次的合作意向一透露出来,就立刻在世界范围内引起了不小的关注。 Various media were reporting that cooperation between Li Mu and Spielberg, these happiest is the China people and North American people, although Li Mu has not divulged itself explicitly and Spielberg about shooting the cooperation of movie to propagandize the China related culture, but the China people can feel, Li Mu this is with own strength, ties up in the China film and television industry and Hollywood together, but the North American people dance with joy, is they it seems like can experience this excellent Online Ticket System quickly, this to a native of North America who liking watching the movie, absolutely is a huge improvement. 各处媒体都在报道李牧与斯皮尔伯格之间的合作,这其中最开心的莫过于华夏人民和北美人民,虽然李牧没有明确泄露自己和斯皮尔伯格关于拍电影的合作是为了宣传华夏相关的文化,但华夏人民都能感觉到,李牧这是在用自己的实力,将华夏影视行业和好莱坞捆绑在一起,而北美人民欢欣鼓舞的,是他们看来很快就能体验到这种绝妙的网票系统,这对爱看电影的北美人来说,绝对是一个巨大的改善。 Li Mu and Spielberg's cooperation also shocked the entire China film and television industry and entire Hollywood, the China film and television industry is basically played by Li Mu now remnantly, because dozens film and television companies reported Muying Ticket System jointly, was exposed the later present to become the target of universal detestation by Li Mu, was scolded everywhere, but Li Mu as well as Muye Pictures in the reputation of film and television industry actually with the unceasing fermentation of this event, but promoted continually. 李牧与斯皮尔伯格的合作同时也震惊了整个华夏影视行业与整个好莱坞,华夏影视行业现在基本上已经被李牧玩残了,就因为有几十家影视公司联名举报牧影票务系统,被李牧曝光之后现在已经全成了过街老鼠,到处被骂,而李牧以及牧野映象在影视行业的名声却随着这次事件的不断发酵而持续提升。 Only makes Muye Pictures of movie, now has become in the China film and television industry the influence biggest film and television company, moreover supports with one set of Muying Ticket System, simultaneously made contact with Hollywood the line, what without a doubt is, in the future the Muye Pictures movie under the support of Hollywood, the quality can certainly the huge promotion, but also has YY as well as Muying Ticket System guarantees the box office, Muye Pictures in the future basically has been possible be called invincible. 只做出一部电影的牧野映象,现在已经成了华夏影视行业里影响力最大的影视公司,而且还用一套牧影票务系统撑腰,同时又搭上了好莱坞的这条线,毫无疑问的是,将来牧野映象的电影在好莱坞的支持与帮助下,质量一定能够得到巨大的提升,而同时又有yy以及牧影票务系统来保证票房,牧野映象将来基本上已经堪称无敌了。 Entire Hollywood didn't expect, everyone noisy crowd wells up to China actually the Li Mu's surface cannot see, Spielberg one step with Li Mu has first reached the cooperation intention, this makes many companies be greatly disappointed, after all the Muying Ticket System market space they approve extremely, if fell into the hands of others, in the future definitely will make others fall into passively. 整个好莱坞没想到,大家一窝蜂涌到华夏却连李牧的面都见不到的时候,斯皮尔伯格就已经先一步跟李牧达成合作意向了,这让许多公司大失所望,毕竟牧影票务系统的市场空间他们是极其认可的,如果落入了其他人的手里,未来必然会让其他人陷入被动。 Harvey heard that Spielberg achieved the cooperation with Li Mu, the nose air/Qi crookedly also without the least bit means that Li Mu clarified is not interested in him, therefore from most started itself would have no successful possibility. 哈维听说斯皮尔伯格跟李牧达成合作,鼻子都气歪了也没有半点办法,李牧摆明是对他不感兴趣,所以从最开始自己就没有成功的可能性。 Harvey returns to homeland time, Spielberg and Anne Hathaway still in Shenzhen, although saw that the Christmas, Spielberg's new movie 《Catch Me If You Can》 will also screen in North America, but Spielberg said at this time anything is not willing to leave China, he and other US (America) that side attorneys with Attorney Li Mu's determined good contract template, after then personally signing, brings the contract to leave. 哈维回国的时候,斯皮尔伯格和安妮・海瑟薇还在深市,虽然眼看圣诞将至,斯皮尔伯格的新电影《猫鼠游戏》也将在北美上映,但是这个时候斯皮尔伯格说什么也不愿意离开华夏,他在等美国那边的律师跟李牧的律师确定好合约模板,然后亲自签约之后再带着合约离开。 Reason that must sign personally, is because Spielberg fears the coming up in great numbers and from all sides accident, only then takes to feel relieved the contract. 之所以要亲自签约,也是因为斯皮尔伯格怕横生变故,只有把合同拿到手才能放心。 ...... …… Meanwhile, is in Yanjing Teacher Lei, is arranging taking advantage of the Christmas and New Year's day time, online launches the new round of promotion in Taobao, came the pull-up Taobao year-end platform order number and volume of business taking advantage of this. 与此同时,身在燕京雷教主,正在筹备借着圣诞节与新年元旦的时机,在淘宝网上推出新的一轮促销活动,借此来拉升淘宝年底的平台订单数和成交额。 Hangzhou a thousand-mile away, one group of people are also revolving Christmas and New Year's Day are discussing earnestly, this group of people are the LeTao team core members, they were discussing that how also to take these two holidays the opportunities, further promotes the LeTao entire mass. 远在千里之外的杭城,有一帮人也在围绕着圣诞节与元旦热切的讨论着,这帮人是乐淘的团队核心成员,他们正在讨论的,也是如何借这两个节日的机会,进一步提升乐淘的整个体量。 The LeTao recent development is especially smooth, in helping the LeTao seller achieves in -depth cooperation after some counterfeit goods manufacturing enterprises, further undercut the purchase price of LeTao seller, thus enables a large quantities of commodity to reduce prices. 乐淘最近的发展格外顺畅,在帮助乐淘卖家与一些假货生产企业达成深度合作之后,进一步压低了乐淘卖家的进货价格,从而使得一大批商品得以降价。 The counterfeit goods main survival soil is the low price, the price is lower, the market competitiveness is also bigger, therefore the LeTao platform turnover advanced triumphantly, develops rapidly. 假货最主要的生存土壤就是低价,价格越低,市场竞争力也就越大,所以乐淘的平台成交量一路高歌猛进,发展迅速。 Boss Ma has started to prepare new round financing now, has many capital sides to do related to the LeTao team completely adjusts the work, looks like in Boss Ma, this financing basically is the ninety percent sure matter, moreover estimate value certainly over hundreds of millions Yuan, if this time finances successfully, to the entire LeTao team will be a great inspiration. 马老板现在已经开始准备新一轮的融资,已经有多家资本方到乐淘团队来做相关尽调工作,在马老板看来,这次融资基本上已经是十拿九稳的事情,而且估值一定在几亿元以上,如果这次融资成功,对整个乐淘团队都将是一次巨大鼓舞。 When Boss Ma sees online has so many about Li Mu and Spielberg's news, his mood is excellent, organized a high-level meeting especially, prepares cheers to everyone. 而当马老板看到网上有这么多关于李牧和斯皮尔伯格的新闻,他的心情大好,特地组织了一次高层会议,准备给大家加油鼓劲。 When everyone sits down after the conference room, he said in high spirits: Christmas and New Year's Day activity, everyone must whole-heartedly, this to us, be further reduces with the good opportunity of Taobao disparity.” 当所有人都在会议室内坐下之后,他兴冲冲的说:“圣诞节和元旦的活动,大家一定要全力以赴,这对我们来说,是一个进一步缩短与淘宝差距的好机会。” Everyone has not understood what is heard, why Boss Ma said that this one time is the good opportunity of reducing with the Taobao disparity, after all the Taobao development speed is too fast, wants to keep up with his rhythm to be difficult. 所有人都没听明白,为什么马老板说这是一次缩短与淘宝差距的好机会,毕竟淘宝的发展速度太快,想跟上他的节奏都非常困难。 At this time, Boss Ma said with a laugh said: You have a look at the recent news, Li Mu to be busy with Hollywood establishing the cooperation, in my opinion, he absolutely does not have the time and energy now inquires about the Taobao matter, but Liu Qiangdong takes one in Taobao another two key roles, now is also busy the Taobao Logistics matter, as the matter stands, the operation of Taobao net, only then a Lei Jun person was responsible.” 这时候,马老板笑着说道:“你们看看最近的新闻,李牧正在忙着跟好莱坞建立起合作关系,依我看,他现在根本就没有时间和精力过问淘宝的事情,而刘镪东作为淘宝另外两位关键角色中的一员,现在也在忙着淘宝物流的事情,这样一来,淘宝网的运营只有雷君一个人负责了。” Saying, Boss Ma, was saying slightly: I believe that without Li Mu leadership operation, how long Taobao net could not want to enter to the condition of resting on one's laurels, wasn't this good opportunity that we made vigorous efforts to catch up?” 说着,马老板微微一顿,道:“我相信,在没有李牧领导运营的情况下,要不了多久淘宝网就会进入到吃老本的状态,这不就是我们奋起直追的好机会吗?” Others also watched the Li Mu recent news, he and Spielberg's cooperation almost brushed exploded the headlines of all media, thinks carefully, Boss Ma said truly right, Li Mu was the wizard of operation, often will have some unthinkable operation strategies, moreover result good extraordinary, Boss Ma until now feared was this. 其他人也都关注到了李牧最近的新闻,他和斯皮尔伯格的合作几乎刷爆了所有媒体的头条,仔细想想,马老板说的确实没错,李牧是运营的鬼才,经常会有一些匪夷所思的运营策略,而且收效都好的出奇,马老板一直以来怕的就是这个。 The operation ability of Li Mu abnormal level, looks like a powerful engine, is actuating the Taobao net rapid vanguard, will frequently present the skip-type development, Boss Ma pursued before Taobao is running deeply realizes the place of Li Mu's anomaly, if the Li Mu achievement has actuated the Taobao development the action, then LeTao does not have the opportunity to narrow among the distance with Taobao forever. 李牧变态级的运营能力,就像是一台强大的发动机,驱动着淘宝网飞速前行,甚至经常会出现飞跃式的发展,马老板之前追着淘宝跑的时候就深刻意识到李牧的变态之处,如果李牧一直作为驱动淘宝发展的主动力,那么乐淘永远没有机会缩短与淘宝之间的距离。 Now was good, the Li Mu's energy has not been on Taobao completely, the time that Boss Ma makes vigorous efforts to catch up arrived finally. 现在好了,李牧的精力完全没在淘宝身上,马老板奋起直追的时机终于到了。 The promotion of this LeTao, Boss Ma gave many cares, he unifies the experience that Li Mu operates repeatedly, simultaneously promoted the Full Reduction preferential benefit, one Yuan instant kill as well as reduces, negotiates randomly together and other activities. 这一次乐淘的促销,马老板费了不少心思,他结合李牧多次运营的经验,同时推出了满减优惠、一元秒杀以及随机减免、一起砍价等多项活动。 These reduce with randomly negotiates together, is the fresh promotion way that Boss Ma think. 这其中随机减免和一起砍价,都是马老板自己想到的全新促销方式。 The general logic of randomly reducing is: The user each order at these activities, had the opportunity to obtain the random amount to reduce, at least one Yuan, exempted the list high ; 随机减免的大概逻辑是:用户在活动期间的每一个订单,都有机会得到随机的金额减免,最少一元,最高免单; The general logic of together negotiating is: If the users settled on some commodity at these activities, can through negotiate together function, first proposed to the seller negotiates the application, the seller will give a more preferential price, but requested to collect certain population to negotiate and purchase to enjoy ; 一起砍价的大概逻辑是:用户如果在活动期间看中某件商品,可以通过“一起砍价”功能,先向卖家提出砍价申请,卖家会给出一个更优惠的价格,但是要求必须凑齐一定人数一齐砍价、一齐购买才能享受; For example pair of selling price 99 Yuan fake nike shoes, the seller gives one 89 Yuan negotiates together threshold, so long as there are ten people to negotiate together, can enjoy 89 Yuan price, in addition, the seller may also establish multistage negotiates, for example ten person 89 Yuan, 20 person 79 Yuan wait/etc. 例如一双售价99元的假nike鞋,卖家给出一个89元的“一起砍价”门槛,只要有十个人“一起砍价”,就能够享受89元的价格,除此之外,卖家可能还会设定多级砍价,例如十个人89元,二十个人79元等等。 Actually is an operation plan of group buy discount, but negotiates with this type together the form, can make the user feel psychologically has more initiatives, can promote them to help the activity conduct the propaganda promotion of duty, for example the user likes some commodity, but also misses several talents to negotiate successfully, at this time he had the possibility to ask family member friend to order very much together, enjoys to negotiate the successful preferential benefit taking advantage of this. 其实就是一个团购折扣的运营方案,只不过用这种“一起砍价”的形式,可以让用户在心理上感觉有更多的主动权,同时也能促进他们帮活动进行义务的宣传推广,例如用户喜欢某件商品,还差几个人才能够砍价成功,这种时候他很有可能去找身边的亲人朋友一起来下单,借此来享受砍价成功的优惠。 For this activity, Boss Ma had invested nearly the propaganda fund ten million/countless ahead of time, for does not divulge a secret, he has been holding troops, is observing the Taobao movement. 为了这场活动,马老板已经提前投入了近千万的宣传资金,但是为了不走漏风声,他一直在按兵不动,观察着淘宝的动作。 When he discovers Li Mu oneself completely in not managing the operation of Taobao, when he discovered that Taobao has nothing sign that must engages in the promotion when the Christmas and New Year's Day, he then decided that saves all propaganda strengths, does not make the long and supple propaganda campaign, but is the savings strength, when the Christmas will lift up high the skyer, to push one wave forthcoming suddenly fiercely, will rob the attention of national with the short and fierce propaganda campaign rapidly, will hit Taobao one to be caught off guard. 当他发现李牧本人完全没有在管淘宝的运营时,当他发现淘宝没有任何要在圣诞节与元旦做促销活动的迹象时,他便决定把所有的宣传力量积蓄起来,不做长而柔的宣传攻势,而是积蓄力量,在圣诞即将到来的时候忽然高举高打、猛推一波,用短而猛的宣传攻势迅速抢走国民的关注,打淘宝一个措手不及。 In the conference, Lu Zhaoxi also said especially excitedly: Li Mu after returning to homeland has not treated in Yanjing, the recent thoughts are continuously not in Taobao online, not only without in Taobao online, I felt that he did not close the Muye Science and Technology matter, instead put in the entertainment world and film and television industry lots of energy, a while ago Muying Ticket System made the talk of the town, now starts to pull with Hollywood in one, will look like the Li Mu recent development priorities is the film and television entertainment industry, a little put the cart before the horse.” 会议上,陆照喜也格外激动的说:“李牧从回国之后就没怎么待在燕京,最近的心思更是一直都没在淘宝网上,不只是没在淘宝网上,我感觉他连牧野科技的事情也不怎么关了,反而是把大量精力都投入到了娱乐圈和影视行业,前段时间的牧影票务系统就闹得满城风雨,现在又开始跟好莱坞扯在了一起,看来李牧近期的发展重点是影视娱乐行业,有点本末倒置了。” Boss Ma ridiculed: „The putting entertainment industry of Li Mu such wholeheartedly, can see him is very impetuous, he nothing but wants in these stars through industry and celebrities to brush in the film and television industry has the feeling, every day was led such as many things around a center to hold by one group of stars and generally, ignores a proper occupation radically.” 马老板嘲笑道:“李牧这么全身心的扑在娱乐行业,看得出他本人还是很浮躁的,他无非是想在影视行业里通过行业里的那些明星、名人刷一刷存在感,每天被一帮明星、名导如众星捧月一般捧着,根本就是不务正业。” At this point, Boss Ma especially earnest saying: Li Mu more ignores a proper occupation, we pursue the Taobao opportunity is also more! If this time our activities can achieve the degree that we estimate, believes that our platform turnover can rise to Taobao about 20% quickly, when we new round finances successfully, next year will expand the investment to make persistent efforts, quick can face to strike and contend with Taobao mutually!” 说到这里,马老板格外认真的说道:“李牧越是不务正业,我们追赶上淘宝的机会也就越多!这一次如果我们的活动能做到我们预计的程度,相信我们的平台成交量很快就能上涨到淘宝的20%左右,等我们新一轮融资成功,明年加大投入再接再厉,很快就能够与淘宝正面对擂、相互抗衡!” In the entire conference room a piece dances with joy, everyone was pressed by Li Mu and by Taobao is hitting was so long, now finally must see bit of turning over/standing up dawn! 整个会议室里一片欢欣鼓舞,大家被李牧、被淘宝压着打了这么久,现在终于要看到一丝翻身的曙光了! Meanwhile, when Boss Ma is transferring the enthusiasm and preparation of team positively taking advantage of the year-end opportunity wallops one round, the senior leadership about e-Commerce sells the false interim administration means that with discussed after many rounds of close-door discussion repeatedly, finally the formulation was completed, for will not tow to go to next year this matter, the senior leadership had decided that interim administration means on December 25, was Christmas, formally announced to the whole society! 与此同时,就在马老板积极调动着团队的积极性、准备借着年底的机会猛冲一轮的时候,高层领导关于电商售假的临时管理办法,经过多轮的闭门讨论与反复商榷,终于制定完成,为了不把这件事拖到明年去,高层领导已经决定,临时管理办法将在12月25日,也就是圣诞节这天,正式向全社会公布!
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