RINAPE :: Volume #12

#1116: The box office sells greatly!

LNMTL needs user funding to survive Read More

Muying Ticket System became the national major media the object who instantaneously competes to report, this internet domain new things, once were promoted, then obtained the attention and approval of whole society. 牧影票务系统瞬间成了全国各大媒体竞相报道的对象,这个互联网领域的新鲜事物,一经推出,便得到了全社会的关注以及认可。 The second sells 200,000 movie tickets, this model of product to the film and television industry, is significant, even some people predicted that the development of China film industry, after Muying Ticket System gets online, entered new times thoroughly. 秒售二十万张电影票,这款产品对影视行业来说,意义重大,甚至有人预言,华夏电影行业的发展,在牧影票务系统上线之后,彻底进入了一个新时代。 Many people pay attention to this set of ticket system time, paid attention to at present on this set of ticket system only movie «You Are the Apple of My Eye» that pushes hotly, after the conventional media and promotion of online channel, is matching adding fuel to the flames of water army, this movie has captured the attention of whole nation now. 大量民众关注这套票务系统的时候,同时也关注了目前这套票务系统上唯一在热推的电影《那些年我们一起追过的女孩》,经过传统媒体以及线上渠道的推广,搭配着水军的推波助澜,这部电影现在已经夺得了全国人民的关注。 Because attention is extremely high, therefore «You Are the Apple of My Eye» is also optimistic in the platoon piece quantities of major theaters, the box office preheating had been achieved the pinnacle by Li Mu. 正因为关注度极高,所以《那些年我们一起追过的女孩》在各大影院的排片量也非常乐观,票房预热已经被李牧做到了极致。 On December 7, screened in the China mainland by Muye Pictures investment photography «You Are the Apple of My Eye» officially. 12月7日,由牧野印象投资拍摄的《那些年我们一起追过的女孩》在华夏大陆正式上映。 The netizen impatient flooding into movie theater across the country, watches this in online to be fried the popular youth movie, Li Mu although is in Shenzhen, but also made a special trip to nearby movie theater to inspect on the spot, he discovered after the inspection, most movie theaters occupied to " You Are the Apple of My Eye » platoon piece about 30%. 全国各地的网友都迫不及待的涌入电影院,观看这部在网上被炒到红得发紫的青春电影,李牧虽然身在深市,但也专程到附近的电影院实地考察了一番,他在考察后发现,大部分电影院给《那些年》的排片都占到了30%左右。 Screens First Day, starts from the morning field, is almost full! 上映第一天,从上午场开始,几乎就是场场爆满！ Is bustling and filled with people in the Yanjing Muye international cinema city, but all especially are orderly, four ticketing machines provide the ticketing service at the scene for the audience simultaneously, before the audience also only needs to arrive at the ticketing machine, inputs own ticketing code, later can attain the movie ticket that just printed. 远在燕京的牧业国际影城人头攒动,不过一切却格外有秩序,四台取票机在现场同时为观众提供取票服务,观众也只需要走到取票机前,输入自己的取票码,随后就能拿到刚打印出来的电影票。 Because of this mysterious operator schema, almost every Muye International Cinema is having many media reporters to squat, they hope that can pat say/way many materials here, if can interview some audience, that may be good. 正因为这种神奇的操作模式,几乎每一个牧野国际影城都有大量的媒体记者蹲守,他们希望能够在这里拍道更多的素材,如果能采访部分观众,那可就再好不过了。 The audience who the part is interviewed, to Muying Ticket System praise without cease, many people said that this experience simply too dream, oneself choose the place to buy tickets at home, after paying money is successful, does not need to carry the wallet cash, only needs the ticketing code, can come to the movie theater to watch the movie directly, this feeling is really not general good. 部分接受采访的观众,对牧影票务系统赞不绝口,很多人说这种体验简直太梦幻了,自己在家里选座购票,付款成功后,无需携带钱包现金,只需要带着取票码,就能直接来电影院看电影,这种感觉真不是一般的好。 The media except for the audience who the interview just took the ticket, but also after when specially the movie ended, interviews the audience who some just broke up, inquired them to «You Are the Apple of My Eye» the view and appraisal. 媒体除了采访刚取到票的观众,还专门等到电影结束后,采访了一些刚散场出来的观众,询问他们对《那些年》的看法与评价。 But the reply extraordinary consistency of audience, everyone believes, this is one touching and relaxed and does not lose the humorous good movie , the theme songs that acted the leading role and them sings gave the extremely high appraisal to two. 而观众的回答出奇的一致,所有人都认为,这是一部感人、轻松而又不失幽默的好电影,同时也对两位主演以及他们演唱的主题曲给予了极高的评价。 Du Wei that «First Day» is quite cheerful, but Zhang Kexuan that «You Are the Apple of My Eye» really sang cried many people. 杜薇那首《第一天》比较欢快,但张克轩那首《那些年》真是唱哭了不少人。 First Day screened to finish, the inventorying result of box office comes out next morning, paid close attention to " You Are the Apple of My Eye » media attains the box office data compared with Li Mu early. 第一天上映结束,票房的盘点结果在第二天上午才出来,密切关注《那些年》的媒体比李牧更早拿到票房数据。 Those who let person didn't expect is, «You Are the Apple of My Eye» screens First Day, captured 15 million box offices across the country! 让人没想到的是,《那些年》上映第一天,就在全国范围内斩获了一千五百万票房！ 15 million! Li Mu cannot believe this data, before then, China movie best first day box office record, several million! 一千五百万！李牧自己都不敢相信这个数据,在此之前,华夏电影最好的首日票房成绩,也不过才几百万而已！ didn't expect «You Are the Apple of My Eye» opened the picture to break Chinese movie Mainland first day box office to record on the by at least three times of gaps! 没想到《那些年》开画就以至少三倍的差距破了华语电影内地首日票房记录！ A commercial movie, cannot like «You Are the Apple of My Eye», becomes the entire social focus, not only Muye Science and Technology and promoted merit of Taobao net, adding color of Muying Ticket System, and awarded marks of two actors and two theme songs, what is more important, this movie is also hitting the Li Mu's label, he in the China fans quantity, has perhaps surpassed today's any star! 从来没有一部商业电影,能像《那些年》这样,成为整个社会关注的焦点,不只是牧野科技与淘宝网的推广功劳,还有牧影票务系统的增色,以及两位演员、两首主题曲的加分,更重要的是,这部电影还打着李牧的标签,他在华夏的粉丝数量,恐怕早已经超过了当今的任何一位明星！ Boosted by multiple good, «You Are the Apple of My Eye» set the record of such an inconceivable result, opened the picture first day, which city regardless in, " You Are the Apple of My Eye » average occupancies surpassed 70%, this simply was a going against heaven's will data, shook to be caught off guard all professionals. 在多重利好的助力下,《那些年》创下了这样一个不可思议的成绩,开画首日,无论在哪一个城市,《那些年》的平均上座率都超过了70%,这简直就是一个逆天的数据,把所有业内人士震了个措手不及。 Because " You Are the Apple of My Eye » booking rate is much higher, to screened the second day, the national theater is adjusting own number arrangement, reduces all besides " You Are the Apple of My Eye » movie row of piece quantity, sets aside more numbers as far as possible to «You Are the Apple of My Eye», to Boss Cinema, increases a row of piece to the booking rate high movie, is natural. 正由于《那些年》的上座率高得惊人,到了上映第二天,全国影院都在调整自己的场次安排,缩减所有除了《那些年》之外的电影排片量,尽可能腾出更多的场次给《那些年》,对院线老板来说,给上座率高的电影增加排片,是理所当然。 However, goes against heaven's will, not only box office! 然而,逆天的不只是票房！ The screened second day, the online spread several „story”, first is a Yanjing bridegroom-to-be, elected to get married on December 6, however selected " You Are the Apple of My Eye » preview ticket in No. 5 luck, after looking at preview, he had/left the movie theater, then goes to the first love girlfriend home to vindicate to her immediately, didn't expect actually obtained opposite party's affirmative reply, therefore this bridegroom-to-be cancelled oneself wedding the day before the marriage, although scolded stream of abuse by the bride's side and guardian, but he actually posted saying that in Tieba (Post It) will never regret, and thanked «You Are the Apple of My Eye» gives him to retrieve the first love. Courage. 上映的第二天,网上就传出了好几个“小故事”,先是燕京一位准新郎,原本选在12月6号结婚,但是在五号那天幸运抽中了《那些年》的试映票,在看过试映之后,他出了电影院,便立刻前往初恋女友家中向她表白,没想到竟然得到了对方肯定的回答,于是这位准新郎在结婚前一天取消了自己的婚礼,虽然被女方以及家长骂得狗血淋头,可他却在贴吧里发帖称永远不会后悔,并且感谢《那些年》给了他寻回初恋的勇气。 The story of similar retrieving first love also has, light/only online posts, on own initiative said oneself after watching the first showing on the person of whereabouts beloved miss vindicating, dozens, these netizens all flooded into «You Are the Apple of My Eye» Tieba (Post It), suddenly, in Tieba (Post It), only then half of posts at the discussion movie, the other half almost all are various emotion issues, either seeks the comfort, either seeks enlightening, either fondly remembers own sentiment, either is takes an oath must retrieve the beloved person. 类似的找回初恋的故事还有很多,光是在网上发帖,主动称自己在看完首映后就去向心爱的姑娘表白的人,就有几十个,这些网友全部涌入了《那些年》的贴吧,一时间,贴吧里只有一半的帖子是在讨论电影,另一半几乎全是各种情感问题,要么是求安慰,要么是求开导,要么是怀念自己的感情,要么是赌咒发誓一定要找回心爱的人。 «You Are the Apple of My Eye» this movie, truly touched all people who have the youth recollection, the netizen in «You Are the Apple of My Eye» Tieba (Post It) more gathers, does not have the netizen of emotion issue also to flood into abundance, looks at the emotion stories of others, while for these stories but happy, affected and sad, bursts into tears. 《那些年》这部电影,确实触动了所有拥有青春回忆的人们,以至于《那些年》贴吧里的网友越聚越多,许多没有情感问题的网友也纷纷涌入,一边看其他人的情感故事,一边为这些故事而高兴、感动、伤心、流泪。 Screens is also less than two days, this movie has become everyone in a hot topic of discussion of discussion, even became this time interval, topic that the whole society most focuses on. 上映还不到两天,这部电影已经成了所有人在讨论的一个热点话题,甚至成了这一时段,全社会最关注的话题。 Had the topic, naturally had higher attention, therefore, on December 8 this day, is the second day that the movie opens, " You Are the Apple of My Eye » box office sets new high again! 有了话题,就自然有了更高的关注度,于是,在12月8日这天,也就是电影上映的第二天,《那些年》的票房再创新高！ 18 million! 一千八百万！ The entire film and television circle is trembled by the liver that this number frightens, weekend time, «You Are the Apple of My Eye» plundered 33 million box offices on the domestic film market, this number scared everyone simply! 整个影视圈都被这个数字吓的肝颤,一个周末的时间,《那些年》就在国内的电影市场里掠夺了三千三百万票房,这个数字简直吓坏了所有人！ Last year, Feng Xiaogang «Jorum» in the entire New Year's greeting files, took 43 million box offices, now, «You Are the Apple of My Eye» is expected to exceed it in three days! 去年,冯小钢的《大腕》在整个贺岁档内,拿下了4300万票房,现在,《那些年》有望在三天内把它超越！ Director Teng Huatao also feared by " You Are the Apple of My Eye » box office performance, but after being surprised , is wild with joy. 导演腾华滔也被《那些年》的票房表现惊住了,但惊讶之后便是狂喜。 As a 23 director, can direct the movie that a box office so goes against heaven's will, to Teng Huatao, is the matter that has a dream cannot think, but this really occurrence, according to this trend, he can definitely rely on this movie, advances into domestic first-line director. 作为一个二三线的导演,能执导一部票房如此逆天的影片,对腾华滔来说,是做梦都不敢想的事情,但是这偏偏就真的发生了,照这个趋势来看,他完全可以凭借这部影片,跻身国内一线导演之列。 The market has not really disappointed Teng Huatao, thinks that " You Are the Apple of My Eye » box office came up to show the easily accomplished imposing manner, therefore big pile of film and television companies found Teng Huatao immediately, hopes that can with his approximately one youth subject movie, the reward was his past ten times continues, moreover there is a box office to divide up money as the drive, even some film and television companies have started to do the script to attack, closed/pass several screenwriters in the hotel room, requesting them to within the given time, put out a script of campus youth series theme. 市场也果然没有让腾华滔失望,以为《那些年》的票房一上来就展现出了摧枯拉朽的气势,所以一大堆影视公司立刻找到腾华滔,希望能够跟他约一部青春主题电影,酬劳是他往日的十倍不止,而且还有票房分账作为激励,甚至有的影视公司已经开始搞起了剧本突击,把几个编剧关在酒店房间里,要求他们必须在规定时间内,拿出一部校园青春系列题材的剧本。 Teng Huatao some time self-confidence of start is inflating highly, he had even been considering, which oer in so many film and television companies must meet, but several hours later, he then recovers from the inflation merely. 腾华滔在开始的一段时间里自信心高度膨胀,他甚至已经在考虑,这么多影视公司的oer自己到底要接哪一家,但是仅仅过了几个小时,他便从膨胀中回过神来。 Because Teng Huatao witnessed «You Are the Apple of My Eye» step by step blossoms in radiant splendor to the birth to it from the script again nowadays, therefore he is very clear, reason that «You Are the Apple of My Eye» can obtain such big success in the box office, oneself the essential proportion of accounting for is actually not high, this movie, most important is the Li Mu's script, as well as his thorough setting at variance to this story, can know from A to Z to the thing that he wants to pat by oneself. 由于腾华滔是一步步见证了《那些年》从剧本到诞生再到现如今它大放异彩的,所以他心里很明白,《那些年》之所以能在票房上获得这么大的成功,自己在其中占的关键比重其实并不高,这部片子,最重要的就是李牧的剧本,以及他对这个故事的深入解构,才能让自己对他想拍的东西了如指掌。 Actually, Teng Huatao is loyal to the Li Mu's demand, he wants shoots the story and according to the way that he creates, even the movie chooses the corner/horn, to choose the scenery is he is taking responsibility, was he chose Ludao as the photography place, was he chooses Du Wei and Zhang Kexuan as acting the leading role, even nowadays incomparable fiery/popular two theme songs, was Li Mu brings. 其实,腾华滔只是忠于李牧的需求,把他创造的故事、按照他想要的方式拍出来而已,甚至连电影选角、选景都是他在做主,是他选择了鹭岛市作为拍摄地点,也是他选择了杜薇、张克轩作为主演,甚至连现如今无比火爆的两首主题曲,也都是李牧带来的。 However, what is most essential is lies in the propaganda drums up support, Teng Huatao has the true experience to the Li Mu's propaganda resources was intrepid, If nothing else, was only YY pop-up window, can cover tens of millions level of users, depended upon such promoted channel, even if patted again rotten, can capture many box offices. 然而,最关键的还是在于宣传造势,腾华滔是真正见识到李牧的宣传资源有多么强悍了,别的不说,只是yy的一个弹窗,就能够覆盖数千万级的用户,依靠这样的推广渠道,哪怕拍的再烂,也能斩获不少票房。 To understand these, Teng Huatao abandoned immediately the thought of meeting other company movies, telephones to Ning Hao immediately. 想明白这些,腾华滔顿时抛弃了接其他公司电影的念头,立刻给宁昊打了个电话。 Initially Teng Huatao can have the opportunity to direct «You Are the Apple of My Eye», but also was lucky Ning Hao recommended in front of Li Mu, otherwise by the influence of Teng Huatao in industry, Li Mu at all not possible to have any contact with him. 当初腾华滔能有机会执导《那些年》,还多亏了宁昊在李牧面前鼎力推荐,否则以腾华滔在业内的影响力,李牧根本不可能与他有任何的接触。 Ning Hao receives the Teng Huatao call, comes up then the polite congratulations: „Leaps the Senior Brother, congratulations! Your «You Are the Apple of My Eye» box office awesome exploded simply!” 宁昊接到腾华滔的电话,上来便客气的道喜:“腾师兄,恭喜恭喜啊！你的《那些年》票房简直牛逼炸了！” Teng Huatao hastily said humbly: „Hao child, you do not make fun of me, you also know, «You Are the Apple of My Eye» can have such good result, most merit must be on Mr. Li.” 腾华滔急忙谦逊的说:“昊子,你就别拿我开涮了,你也知道,《那些年》能有这么好的成绩,大部分功劳要算在李先生头上。” Ning Hao said with a smile: „That not, my «Crazy Stone» also depends upon the help of Mr. Li to shoot smoothly, I make a movie not to have the experience, the budget to surpass for the first time, but he has not spoken question words, but also supplemented 3 million investments, makes my movie finish smoothly.” 宁昊笑道:“那可不,我那部《疯狂的石头》也都是依靠着李先生的帮忙才能顺利拍完,我第一次拍戏没有经验,预算一直在超,但是他从来没说过一句质疑的话,还追加了三百万投资,才让我那部电影顺利完工。” Teng Huatao sighed: „Yes, without the help of Mr. Li, «You Are the Apple of My Eye» this play is impossible to have today's aspect.” 腾华滔感叹道:“是啊,如果没有李先生的帮助,《那些年》这部戏也不可能有今天的局面。” Saying, Teng Huatao was also saying: „Hao child, you are quite ripe with Mr. Li , helping me convey troublesome, when if has other plays to me to pat, asking Mr. Li to lose although, I will certainly use 120% efforts, gave my play to pat him!” 说着,腾华滔又道:“昊子,你跟李先生比较熟,麻烦帮我转达一下,如果什么时候有其他的戏想给我拍,请李先生尽管丢过来,我一定会用百分之一百二的努力,把他交给我的戏拍好！”
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