RINAPE :: Volume #12

#1115: Is sold out, is sold out and is sold out

LNMTL needs user funding to survive Read More

A point of film and television industry worry also right, Li Mu wants, controlling distribution trend box office in own. 影视行业担心的一点也没错,李牧要的,就是把票房的走向控制在自己手里。 In the future internet + time, more and more entity industry life was firmly controlled by internet. 在未来的互联网+时代,越来越多的实体行业命脉被互联网牢牢掌握。 For example the retail domain, e-Commerce occupies the most market ; For example dining domain, more and more income proportions from going and grouping buy app ; Performs the ticket compared with the movie, overwhelming majorities of sales volume depends on Online Ticket System ; 比如零售领域,电子商务已经占据了大半市场;比如餐饮领域,越来越多的收入比重来自外卖、团购app;比电影演出票务,销量的绝大多数依托网票系统; Has the resources, is in industry supply chain the right to speak is not necessarily strongest, Cinema although grasped the screen, to grasp the watching movies seat, but Li Mu, so long as grasped the channels of all Cinema ticket sales volumes, controlled their life. 掌握资源的,未必就是一个行业产业链中话语权最强的,院线虽然掌握了荧幕、掌握了观影座位,但是李牧只要掌握了所有院线票务销量的渠道,就掌握了他们的命脉。 However wants to achieve this point, must first ticket system achieves no one to be able and situation. 不过想实现这一点,必须要先把票务系统做到无人能及的地步。 If Muying Ticket can on the future the occupying power inside connection 80% of Movie box office, then all Cinema must look at oneself complexion, once otherwise terminates the cooperation, the opposite party will drain massive sources of tourists and income. 如果将来牧影票务能够占领国内线上电影票房的80%,那么所有的院线都要看自己的脸色,否则一旦终止合作,对方将流失大量客源与收入。 The movie theater has the innumerable families/home, moreover in the future will be getting more and more, but, once Muying Ticket became the macroclimate, he will become online ticket domain no.1, by that time, all Cinema will become one in its ecosphere, all film and television companies must bow to him. 电影院有无数家,而且将来会越来越多,但是,一旦牧影票务成了大气候,他将成为在线票务领域的no.1,到那个时候,所有的院线都将成为它生态圈中的一员,所有影视公司也必须向他低头。 When the film and television circle sees clearly Muying Ticket System, the entire film and television circle regards as the biggest enemy it immediately, telephoning that many celebrities even start to keep communicates with other industry in celebrity, hopes that can join up, simultaneous/uniform strength resists Muying system this product that plunders their control. 当影视圈看清牧影票务系统的时候,整个影视圈立刻将它视为最大的敌人,许多业内知名人士甚至开始不停的打电话与其他业内知名人士沟通,希望能够联合起来,齐力抵制牧影系统这种掠夺他们控制权的产品。 In the industry has not known how should deal, Li Mu ejects a heavy case bomb! 就在行业内还不知道该如何应对的时候,李牧又抛出一个重磅炸弹！ YY and in the news of Taobao jointly push said, to coordinate «You Are the Apple of My Eye» screening, the Yanjing 14 Muye international cinema cities, the complete ticket sale will shift Muying Ticket System, the offline shop stops selling temporarily. yy和淘宝联合推送的消息中称,为配合《那些年我们一起追过的女孩》的上映,燕京十四家牧业国际影城,将全部的票务销售都转移到牧影票务系统,线下门店暂时停止销售。 In addition, on December 7, all through the user who Muying Ticket System purchased the movie ticket, will obtain one fully 30 to reduce 20.1 Yuan coupon, the coupon can use, in other words, on December 7 this day, the user through the Muying Ticket System purchase movie ticket, each ticket only needed to pay 9.9 Yuan actually! 除此之外,12月7号,所有通过牧影票务系统购买电影票的用户,都将获得一张满30减20.1元的优惠券,优惠券可以即得即用,也就是说,在12月7号这一天,用户通过牧影票务系统购买电影票,每张票只需要实际支付9.9元！ These blasted out the pot in the Yanjing Internet users circle! Present stage movie ticket not small advantage, in the Yanjing first-tier city, the movie ticket about 30 Yuan, has truly thought the movie ticket that like this 9.9 Yuan buy a Cinema movie is completely dream of a fool. 这一下就在燕京网民圈里炸开了锅！现阶段电影票确实也不便宜,在燕京这样的一线城市,电影票一直都在三十元左右,想9.9元买一张院线电影的电影票完全是痴人说梦。 Muying Ticket System in December 6 , 2 : 00 pm, formally opened sells on December 7 all movie tickets of Yanjing 14 Muye International Cinema 7 numbers. 牧影票务系统在12月6日下午 2 点,正式开售12月7日燕京14家牧野国际影城七个场次的所有电影票。 Exactly 2 : 00 pm, the system official opening guichet, keeps in stock altogether 88130 movie tickets, sells in less than 20 minutes completely! 下午 2 点整,系统正式开启售票窗,库存一共88130张电影票,在不到20分钟的时间内销售殆尽！ In Li Mu of Guandong after learning of this news, to this result shock. 远在粤省的李牧在得知这个消息之后,也对这个成绩震惊不已。 Afterward, he incites immediately, immediately sends a push, on the one hand informs all Yanjing area users, the ticket has been sold out in 20 minutes ; On the other hand told the user, Muying Ticket System will open in afternoon 5 o'clock again sells in advance the window, sales December 8 movie ticket, moreover for the feedback user community's support to Muying Ticket System, December 8 shadow ticket will continue to enjoy the platform subsidy, but the subsidy effort did not have December 7 shadow ticket is so big, December 8 shadow ticket user can through receiving the coupon, obtains 19.9 actual knockdown prices. 随后,他立刻授意,立刻发一则推送,一方面告知所有燕京地区用户,票已经在20分钟内售罄;另一方面告诉用户,牧影票务系统将在下午五点钟再次开启预售窗口,销售12月8日的电影票,而且为了回馈广大用户对牧影票务系统的支持,12月8日的影票将继续享受平台补贴,只是补贴力度没有12月7日的影票那么大,12月8日的影票用户可以通过领取优惠券,得到19.9的实际成交价格。 When Muye Science and Technology sends out the news through YY, informs time that more than 80,000 movie tickets sell in 20 minutes, the entire film and television industry felt a suffocating terrifying! 当牧野科技通过yy发出讯息,告知八万多张电影票在20分钟内销售一空的时候,整个影视行业都感觉到了一种窒息的恐怖！ What did 20 minutes sell out to represent? In the eye of film and television industry, it represented the Muye International Cinema tomorrow's 14 cinema city 98 showing numbers to be 100% booking rates, did not have 30% present in the average occupancies, this number made one collapse simply! 二十分钟一售而空代表了什么？在影视行业的眼中,它代表了牧野国际影城明天14个影城98个放映场次都将达到100%的上座率,在平均上座率还没有30%的现在,这个数字简直让人崩溃！ Nowadays, the Cinema biggest pain is the enthusiasm that the user pays expenses to watch movies is not high, good movie, only then can achieve over 80% booking rates in the weekend prime time, other times of weekend are unable to guarantee that the booking rate surpasses 50%, the numbers of other working days, the booking rate arrived not to mention drearily scary, the daytime of working day went to the movie theater to buy a movie ticket to wish one could to be able casually to experience the pleasure of reserving all seats for a performance. 现如今,院线最大的痛苦就是用户付费观影的积极性不高,再好的电影,也只有在周末的黄金时段才能做到80%以上的上座率,周末的其他时间段都无法保证上座率超过50%,就更别提其他工作日的场次了,上座率惨淡到吓人,工作日的白天去电影院随便买张电影票恨不得都可以体验到包场的乐趣。 Except for 100% booking rates, these 88130 movie tickets, but also represented 870,000 box offices, if Li Mu, 100% booking rates maintained at a price of 9.9 Yuan for ten days, the box office of that this movie can achieve 8.7 million ; If can maintain for the one and half months, that may be almost 40 million! 除了100%的上座率,这88130张电影票,还代表了87万的票房,如果李牧以9.9元的价格、100%的上座率维持十天,那这部电影的票房就能达到870万;如果能维持一个半月,那可就是差不多四千万！ Nowadays, a movie wants to attain 40 million box offices is very difficult, not to mention «You Are the Apple of My Eye» this movie has the propaganda that Muye Science and Technology spares no effort, is also quite optimistic in other Cinema platoon piece quantities, what can therefore expect, its box office will certainly progress by leaps and bounds. 现如今,一部电影想拿到四千万票房还是很难的,更别提《那些年我们一起追过的女孩》这部电影有牧野科技不遗余力的宣传,在其他院线的排片量也都比较乐观,所以可以预料的是,它的票房一定会突飞猛涨。 When the entire film and television industry shock, 5 : 00 pm, December 8 shadow ticket started ahead of time sells in advance. 就在整个影视行业震惊不已的时候,下午 5 点,12月8日的影票提前启动预售。 What unexpected is, price although of shadow ticket turned one time, was 19.9 Yuan, the enthusiasm that but the user purchases was still not weak in just now, only used for 21 minutes, the December 8 88130 shadow tickets sold again completely! 让人意想不到的是,影票的价格虽然翻了一倍,达到了19.9元,但是用户购买的热情仍旧丝毫不弱于方才,仅用了二十一分钟,12月8日的88130张影票再次销售殆尽！ This is 1.75 million! 要知道,这可是一百七十五万啊！ But behind this 1.75 million box offices, represented the unthinkable 100% booking rates as before! 而这一百七十五万的票房背后,依旧代表了匪夷所思的100%上座率！ When this result spreads, the entire film and television circle soon blasted open! They even felt, even if Li Mu changes to 30 Yuan the price, as if can still sell a none. 当这个结果传出的时候,整个影视圈快要炸裂了！他们甚至觉得,就算李牧把票价改成30元,似乎也能卖个精光。 Let the entire film and television industry the issue that ponders is being, can Muying Ticket System this product, why have such high conversion rate? 让整个影视行业都在思考的问题是,牧影票务系统这种产品,为什么能有这么高的转化率？ However, has not waited for them to find out a reason why to come the issue, to be highly encouraged Li Mu to incite again, Muye Science and Technology sends the push again, will announce in 8 : 00 pm start December 9 booking, at the appointed time the user can 24.9 Yuan price purchase same day movie tickets. 但是,没等他们把问题想出个所以然来,备受鼓舞的李牧再次授意,牧野科技再发推送,宣布将于晚上8点启动12月9日的售票,届时用户可以24.9元的价格购买当日的电影票。 Film and television company disturbed waits till 8 : 30, the news comes, Muying Ticket System double ruo was sold out! 影视公司忐忑的等到八点半,消息传来,牧影票务系统又双叒售罄了！ The third round of selling in advance single sheet ticket selling price is 24.9 Yuan, in addition the words, this may be about 2.2 million! 第三轮预售的单张票售价是24.9元,加起来的话,这可就是将近两百二十万了！ The jobholders of film and television industry put out the computer to consider as finished rapidly, «You Are the Apple of My Eye» has not screened, through Muying Ticket System, had attained 4.82 million box offices ahead of time! 影视行业的从业人员迅速拿出计算机算了一下,《那些年我们一起追过的女孩》还没上映,就已经通过牧影票务系统,提前拿到了四百八十二万票房！ This was too simply unthinkable! Not is Cinema and film and television company does clearly, internet Corporation cannot understand. 这简直太匪夷所思了！这下不光是院线以及影视公司搞不明白,就连互联网公司也看不懂。 9.9 Yuan sell out them to understand, after all the discount effort is big, but 19.9 Yuan also sell out quickly, could not somewhat be justified slightly, however 24.9 Yuan price has been close to the normal selling price, but can also sell out in a half hour, this is simply unreasonable! 9.9元卖光他们可以理解,毕竟折扣力度大,可是19.9元也这么快卖光,就稍微有些说不过去了,而24.9元的价格已经非常接近正常售价了,还能在半小时内卖光,这简直就是不讲道理！ At this moment, only then the Li Mu clear user's core demand, actually these purchased in the shadow ticket user at heart, majority rushes to this type to experience newly, as the user, the subversive experience is very easy to make them have the curiosity and attempt wants, even if the price is rising unceasingly, they still and do not care, because they choose Muying Ticket System, to experience this extraordinary feeling. 此时此刻,只有李牧心里清楚用户的核心诉求,其实这些购买了影票的用户里,大部分是奔着这种新体验来的,作为用户来说,颠覆性的体验很容易让他们产生好奇心以及尝试欲,就算是价格不断在涨,他们也并不在意,因为他们选择牧影票务系统,为的是体验这种非凡的感受。 This feeling, looks like first successful Online shopping ; Probably in online chatted with the netizen video for the first time ; Probably sits the subway, High Speed Rail and airplane for the first time, it to the significance of user, far exceeds in it of event! 这种感受,就像是第一次成功的网购;像是第一次在网上与网友视频聊天;像是第一次坐地铁、高铁、飞机,它对用户的意义,远超于事件的本身！
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