RINAPE :: Volume #12

#1114: Muying Ticket System gets online!

LNMTL needs user funding to survive Read More

The importance of «Hero» this movie in China movie history is not naturally no need saying that the box office total the influence in overseas, is unprecedented on the China movie, not Shaohua summer movie fan regards as this movie is the China movie in overseas box office dimension the work of peak. 《英雄》这部电影在华夏电影历史上的重要性自然不必多说,无论是票房总数还是在海外的影响力,就华夏电影来说都是空前的,以至于不少华夏影迷一直将这部电影视为是华夏电影在海外票房维度的巅峰之作。 However Li Mu oneself have heard some hearsay of being well-founded actually, reason that actually «Hero» can obtain that high box office in the overseas, what actually the whole are more is a Hollywood unique marketing way makes it so. 不过李牧本人倒是听说过一些有理有据的传闻,其实《英雄》之所以能够在海外获得那么高的票房,其实整体更多的是一种好莱坞特有的营销方式使然。 Initially this movie was Hollywood tycoon Harvey Varnstam took away the copyright of overseas release, then to let the overseas box office of this movie has broken through, Harvey especially Quentin that oneself held single-handedly Thalen Dinora, or borrows Quentin then fame, let him hung a producer in «Hero» this movie, then wrote the Quentin name in the poster specially, misleading others into thinking that this was a Quentin movie. 当初这部电影是好莱坞大亨哈维・韦恩斯坦拿走了海外发行的版权,然后为了让这部电影的海外票房有所突破,哈维特地把自己一手捧起来的昆汀・塔伦蒂诺拉了进来,或者说是借用昆汀当时的名气,让他在《英雄》这部电影里挂了个制片人,然后专门把昆汀的名字写在海报上,让别人误以为这是一部昆汀的电影。 If had a mind to search for next past «Hero», was «hero» in the poster of overseas release, paid attention to look that the poster striking position will certainly have one: quentin-tarantino-presents, moreover these words certain ratio: a-z Hao123 ngyimou-film is big ; 如果有心搜一下当年《英雄》,也就是《hero》在海外发行的海报,留心看海报醒目的位置一定会有一句:quentin-tarantino-presents,而且这句话一定比:a-zhangyimou-film还要大; In addition, in the overseas hairstyle «Hero» dvd title page, in the above of hero these letters, is the entire title page midpoint on striking position, wrote quentin-tarantino-presents, what is interesting is that in the dvd title page could not find a-z Hao123 ngyimou-film...... 除此之外,在海外发型的《英雄》dvd封面上,就在hero这几个字母的正上方,也是整个封面的正中央偏上的醒目位置,也写了quentin-tarantino-presents,有趣的是,dvd封面上都找不到a-zhangyimou-film…… Such operation, personally looks like in Li Mu, many hanging a sheep's head while selling dog meat suspicions, because past Zhang Yimou truly had no influence in the foreign commercial piece market, but Quentin influence, simply powerful scary. 这样的操作,在李牧个人看来,多少有些挂羊头卖狗肉的嫌疑,因为当年的张亿谋在海外商业片市场确实没什么影响力,而昆汀的影响力,简直强大的吓死人。 Quentin is a fan of Eastern Kungfu movie, links up with him «Hero», quite therefore gives this movie to get „the Quentin product, must be high-quality goods” the misconception brand mark, but overseas audience majority also rushes to the Quentin reputation to come, will therefore have that high box office, if no Quentin this sign, how many «Hero» can have in the US (America) box office, has really not said. 昆汀本身就是一个东方功夫片的爱好者,把《英雄》与他挂上钩,就相当于是给这部电影打上了“昆汀出品、必属精品”的错觉烙印,而海外的观众大部分也是奔着昆汀的名声而来,所以才会拥有那么高的票房,如果不是有昆汀这张牌,《英雄》在美国的票房能有多少,还真不好说。 In addition Li Mu is not " Hero » movie fan, therefore at present, when he knew «Hero» quick must screen internally, he understands, this movie will become " You Are the Apple of My Eye » biggest enemy. 再加上李牧本来就不是《英雄》的影迷,所以眼下,当他得知《英雄》很快就要在国内上映的时候,他心里就明白,这部电影将成为《那些年我们一起追过的女孩》的最大敌人。 The movie box office is very interesting, the timeless rule is, in any running schedule, can only the movie become the pacemaker in box office, other movies run together, Li Mu naturally does not hope that own movie becomes runs together, therefore now if wants the means with the frank and upright method ambush opposite party, letting the opposite party is unable to become the box office pacemaker of this running schedule. 电影票房很有意思,亘古不变的规律是,在任何一个档期内,都只能有一部电影成为票房的领跑者,其他的电影都是陪跑,李牧自然不希望自己的电影成为陪跑,所以现在就要想办法用光明正大的手段狙击对方,让对方无法成为这一档期的票房领跑者。 It looks like in Li Mu, «Hero» although is the big theme, moreover is having the coat of China Wuxia culture, the opportunity in the overseas winning a prize, but essentially, everyone is the commercial film, whose theme does not matter, whose theme to be small in a big way, what is most essential, the box office preys, looked that whose data is highest. 在李牧看来,《英雄》虽然是大题材,而且又披着华夏武侠文化的外衣,还有在海外得奖的机会,但从本质上来说,大家都是商业片,无所谓谁的题材大、谁的题材小,最关键的是,票房搏杀,看谁的数据最高。 Therefore, forthcoming «Hero» lit the Li Mu complete fighting spirit, he is not willing oneself «You Are the Apple of My Eye» becomes «Hero» running together. 所以,一部即将上映的《英雄》点燃了李牧全部的斗志,他绝不甘愿自己的《那些年》成为《英雄》的陪跑。 In the impression «Hero» screens for two months, internally swept across two hundred million box offices, this result places this age is very truly great, but Li Mu believes, «You Are the Apple of My Eye» is relying on the promotion and delivery ability of own superior and Muye Science and Technology also has the boost of Muying Online Ticket System, the box office can certainly surpass it! 印象中《英雄》上映两个月,在国内席卷了两个多亿的票房,这个成绩放在这个年代确实很了不起,但是李牧相信,《那些年》凭借着自身的优势、牧野科技的推广以及投放能力还有牧影网票系统的助力,票房一定能超过它！ Immediately, Li Mu discusses with Zhao Kang immediately a promotion plans. 随即,李牧立刻与赵康商讨了一个推广计划。 The core subject of this promoted plan is: Seizes the media comprehensively, with the hiding the sky and covering the earth propaganda campaign, compresses " Hero » exposure rate/lead comprehensively. 这个推广计划的核心主题是:全面占领媒体,用铺天盖地的宣传攻势,全面压缩《英雄》的曝光率。 In order to realize this plan, Li Mu formulated many policies. 为了实现这个计划,李牧制定了多个方针。 First, all with the YY related platform, including YY, the YY net as well as YY123 23, in the following several months, will not push any with " Hero » related content, although not conducts the artificial technical shield to «Hero», but does not make it have the opportunity to be in any good recommendation position in own platform ; 首先,所有与yy相关的平台,包括yy本身、yy网以及yy123,在接下来的几个月内,绝不推任何与《英雄》有关的内容,虽然不对《英雄》进行人为的技术屏蔽,但也不让它有机会在自己的平台内占据任何好的推荐位置; Next, in the near future prepares three public opinion burst points, must take advantage of own online promotion resources, and offline media resources cooperate together, realize the thorough detonation of burst point, 其次,近期筹划三个舆论爆点,要利用自己的线上推广资源,以及线下媒体资源来共同协作,实现爆点的彻底引爆, These: The first point is: Pushes the public opinion burst point Muying Ticket, making the National People pay attention to this new watching movies way ; Second is: Through the water army guidance, lets «You Are the Apple of My Eye» becomes the people in the near future in view of the discussion focus of movie ; Third is: Cooks up the heat the theme song that Du Wei and Zhang Kexuan as well as they sang respectively, letting the theme song became the present streets and lanes most popular song, was the song that the user most liked. So long as these three public opinion burst points were detonated successfully, basically also formed comprehensive coverage of Trinity, let «Hero» could not find the way of comprehensive exposure ; 这其中:第一个点是:把牧影票务推成舆论爆点,让全国民众关注到这种新鲜的观影方式;第二个是:通过水军引导,让《那些年》成为民众近期针对电影的讨论焦点;第三个是:把杜薇和张克轩以及他们各自唱的主题曲炒热,让主题曲成为时下街头巷尾最流行的歌曲,也是用户最喜欢的歌曲。只要这三点舆论爆点被成功引爆,基本上也就形成了三位一体的全面覆盖,让《英雄》找不到全面曝光的途径; Once again, „Muying Ticket” appears on the market, and obtains the success, incomparably rapid expansion cooperation Cinema quantity, once massive Cinema connect oneself ticket system oneself number and seat resources, oneself can through on oneself online strong influence, introduces «You Are the Apple of My Eye» as far as possible many number and seat resources, once the online user, forms to seize to the Cinema resources actively enthusiastically, in that case, «Hero» tall Paipian leads unable to attain. 再次,一旦“牧影票务”面世,并且取得成功,无比迅速扩张合作院线的数量,一旦大量院线把自己的场次与座位资源接入自己的票务系统,那自己就可以通过自己在线上强大的影响力,把尽可能多的场次与座位资源都引入《那些年》里,一旦线上用户积极踊跃、对院线资源形成抢占,那样一来,《英雄》就连高排片率都拿不到。 The commercial film struggled, all regarding competition that the resources launch is the positive/direct war, fully conforms to the competitive rule , moreover is unwritten rules of market, in addition, various film and television circle dirty gambling in secret are also common, for example the opponent movie opens, immediately makes water army online brush the negative opinion, even attacks the opposite party actor, the black material of opposite party actor to make the user have the repel psychology wait wait/etc. etc., these must not exposed to the light the method, Li Mu are disinclined to use, he only wants to use the frank and upright method, lets «You Are the Apple of My Eye» becomes at the end of this year the box office champion of files. 商业片本来就是明争暗斗,所有围绕资源展开的争夺都是正面战争,完全符合竞争规律而且也是市场的潜规则,除此之外,影视圈各种肮脏的暗中博弈也屡见不鲜,比如对手电影上映,立刻让水军在网上刷负面言论,甚至攻击对方演员、起对方演员的黑料让用户产生排斥心理等等等等,这些见不得光的手段,李牧懒得用,他只想用正大光明的手段,让《那些年》成为今年年底档的票房冠军。 ...... …… After arranging all strategies, December 6 , 10 : 00 am, „Muying Ticket System” officially gets online in YY and Taobao! 在定好所有战略之后,12月6日上午 10 点,“牧影票务系统”正式在yy和淘宝上线！ Afterward, YY pushed a pop-up window news to the national users, this news introduced in detail Muying Ticket System information , buys tickets the watching movies flow including its operating mode wait/etc, even also uses a brief video specially, conceals this set of system application method. 随后,yy向全国用户推送了一个弹窗新闻,这个新闻非常详细的介绍了牧影票务系统的信息,包括它的操作方式、购票观影流程等等,甚至还专门用一则简短的视频,来掩饰这套系统的使用方法。 This set of system just promoted, caused the huge stir! 这套系统刚一推出,就引起了巨大的轰动！ Although the present stage home goes to the movie theater to look the person who movie are not many, but the netizen number rises under the Li Mu's promotion suddenly, but, the Internet users contacted such many network products, had not realized, the network can so direct cut-in life. 虽说现阶段国内去电影院看电影的人并不多,但是网友数量在李牧的促进下急剧攀升,但是,网民接触了这么多种网络产品,还从来没有意识到,网络能够如此直接的切入生活。 e-Commerce although internet and life binding firmly in one, but this I online pay money, the simple logic that then and other opposite party delivered goods will not make everyone feel the shock, when Li Mu 14 movie theater more than 60 screening halls, as well as more than 12,000 seats moves to the online time, made everyone feel the infiltration of internet to real life truly! 电子商务虽然将互联网与生活牢牢的绑定在了一起,但这种我在网上付钱,然后等对方发货的简单逻辑并不会让大家感觉到震惊,但是,当李牧把14家电影院六十多个放映厅,以及一万两千多个座位搬到网上的时候,真正让大家感受到了互联网对现实生活的渗透！ Everyone didn't expect, internet can the seating order sale with movie theater real-time make a connection unexpectedly, the main house gate movie theater is showing what movie, oneself do not need to go to the movie theater, can see it in this set of system directly today, tomorrow's and number arrangement of day after tomorrow this three days. 谁都没想到,互联网竟然能跟电影院的座次销售实时打通,家门口的电影院在放什么电影,自己不需要去电影院,直接在这套系统里就可以看到它今天、明天以及后天这三天的场次安排。 But this set of system is most mysterious, is its online to choose the place function, to look at 6 : 00 pm numbers, before does not need five points, ran bought a good position in the past ahead of time, only needed online to choose the good rightful position, direct payment buying a ticket can buy ahead of time the position, then did not need to line up to the movie theater before the beginning, input one skewer of numbers on the machine directly, can attain the movie ticket to enter the stadium to watch movies directly, this experience to the present user, simply on was cool! 而这套系统最神奇的,莫过于它的在线选座功能,如果想看明天下午六点的场次,根本不需要五点前就跑过去提前买个好位置,只需要在网上选择好合适的位置,直接付款买票就可以把位置提前买下来,然后在开场前到电影院也不用排队,直接在机器上输入一串数字,就可以拿到电影票直接入场观影,这种体验对现在的用户来说,简直就是酷毙了！ Without a doubt, it watches movies the change to people and promotion of experience, is revolutionary, all of a sudden watching movies the experience advances the pinnacle that does not dare to imagine! 毫无疑问,它对人们观影体验的改变与提升,是革命性的,一下子就把观影体验推到了一个不敢想象的极致！ However, national netizens while sighing this set of system powerful, to Muying Ticket this set of product logic admiration, who knows, Muying is under Muye Pictures, but Muye Pictures is Li Mu's, therefore does not need to want also to know, this is the product that Li Mu develops, therefore, everyone in online lies prostrate in worship to Li Mu in abundance, everyone felt that Li Mu simply is the internet domain rare talent, will never stop to subversion that the internet industry and Internet users live. 不过,全国网友在感叹这套系统强大的同时,也对牧影票务这套产品逻辑敬佩不已,谁都知道,牧影是牧野映象旗下的,而牧野印象是李牧的,所以不用想也知道,这是李牧开发出来的产品,所以,大家纷纷在网上对李牧顶礼膜拜,所有人都觉得,李牧简直就是互联网领域的奇才,永远不会停止对互联网行业以及网民生活的颠覆。 The only regret, is this set of system currently only supports under the Muye Pictures 14 movie theaters, everyone was anticipating that it some day can support national all theaters, letting regional people to realize this subversive watching movies experience. 唯一的遗憾,是这套系统目前只支持牧野印象旗下的十四家电影院,所有人都在期待它有朝一日能够支持全国所有的影院,让各地人都能体会到这种颠覆性的观影体验。 This time, Muying Ticket shocked two industries. 这一次,牧影票务惊呆了两个行业。 One is the internet industry, one is the film and television industry. 一个是互联网行业,一个是影视行业。 The internet industry of China, is almost imitating in the process of Western internet Enterprise unable to extricate oneself completely, the although Li Mu's immediate Instant Messenger software and e-Commerce platform and payment platform also imitated the internet concept of West, but Li Mu's 3321, YY the god level product feature that lets user as if drunk and stupefied numerously, as well as «Happy Farm», «Town of Paradise» these product concepts, are in the lead in the western world completely, didn't expect, Li Mu does completely new product concept movie ticket real-time online to sell system now! 华夏的互联网行业,几乎全部都在模仿西方互联网企业的过程中无法自拔,虽然李牧的即时通讯软件以及电子商务平台、支付平台也是模仿了西方的互联网概念,但是李牧的3321、yy众多让用户如痴如醉的神级产品功能,以及《开心农场》、《天堂小镇》这些产品概念,是完全领先于西方世界的,没想到,现在李牧又搞出一个全新的产品概念电影票实时线上销售系统！ This set of system no longer is in the simple joint line of flux with offline, but was directly also conducted the network and digitization the part of offline, making both form the big system of one set of within you has me and within me has you truly, the exquisiteness of its realization logic, made all peer farmers admire in this age sufficiently. 这套系统不再是简单的联通线上与线下,而是直接把线下的部分也进行了网络化、数字化,让两者真正形成一套你中有我、我中有你的大体系,它的实现逻辑之精妙,在这个年代是足以让所有同行业者拜服的。 But to the person of film and television industry, they are more shocking! 而对影视行业的人来说,他们则更加震惊！ At this time they know, oneself violated more than one in a big way and laughable mistake! 这时候他们才知道,自己犯了一个多大、多可笑的错误！ Couple of days ago also by „self-service ticketing machine that” they ridiculed, originally the true use was so unexpectedly powerful! Its true significance, makes the support for such a set of huge Online Ticket System, moreover is an extremely essential point! 前两天还被他们嘲笑的“自助取票机”,原来真正的用处竟然这么强大！它真正的意义,是为了这么一套庞大的网票系统做支撑,而且是其中极为关键的一环！ The appearance of Muying system, making the entire film and television industry be critical situation! 牧影系统的出现,让整个影视行业如临大敌！ Everyone played Game in a circle, according to an established rule, now suddenly comes a new player, came up to confuse everyone's tray, not only did not obey the established rule, instead played own rule, how did this let the professional to accept? 原本大家都在一个圈子里、按照一种既定规则玩游戏,现在忽然来了一个新的玩家,一上来就把大家的盘子全搅乱了,不但不遵守既定规则,反而玩起了自己的规则,这让业内人士怎么能接受得了？ Cinema side inverted/fall said fortunately, this subversion to Cinema is a good deed, because opened the channel of online booking, was equivalent for own seating order increased a marketing channel, can bigger promotion sale efficiency, why not. 院线一方倒还好说,这种颠覆对院线来说是一种好事,因为开辟了线上售票的渠道,也就相当于为自己的座次多增加了一条销售渠道,能够更大的提升销售效率,何乐而不为。 However to these film and television companies, this Muying system may really be such as the nightmare is ordinary! Li Mu's strength as well as influence originally on powerful to the situation of being possible be called the terrifying, if Li Mu really pushes to national Cinema this set of system, that said, the box office in nation does move toward must control in his hands?! 但是对那些影视公司来说,这个牧影系统可真是如噩梦一般了！李牧的实力以及影响力本来就强大到了堪称恐怖的地步,如果李牧真把这套系统推向全国院线,那岂不是说,全国的票房走向都要控制在他的手里？！
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