RINAPE :: Volume #12

#1113: The consensus of film and television circle

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December 5 afternoon, entire China film and television circle collective cooker. 12月5号的下午,整个华夏影视圈集体炸锅了。 After the massive specialized film and television jobholders and movie criticism personnel high price sells to buy «You Are the Apple of My Eye» previews the exchange code, everyone expresses an exclamation: This they think very weak, described the high-school student emotion movie, good of didn't expect also his mother looked! 在大量专业的影视从业人员、影评人员高价售购《那些年我们一起追过的女孩》试映场兑换码之后,所有人都不禁发出一声惊叹:这种他们原以为很幼稚的、描绘高中生情感的电影,没想到还他娘的挺好看！ Most depressed is this, you as the professional of film and television circle, a theme that does not favor completely, finally actually harvested massive high praises in the market, not only this proved the cow of opposite party x, proved own silly x. 最让人郁闷的莫过于此,你作为影视圈的专业人士,完全不看好的一个题材,结果在市场上却收获了大量的好评,这不仅证明了对方的牛x,也证明了自己的傻x。 Sits the professional's in movie theater while watching movie, does not forget to observe every action and every movement of surrounding audience, this movie although plot is simple, main line is unitary, but to attraction actually extraordinary big of audience attention, the audience from starting to be able completely to immerse to the plot, there are to smile on the whole place burst into laughter, has touching plot everyone to fix the eyes on the screen eye not to wink, sees finally, is not only the female audience sheds tears, the male audience also eye socket is red. 坐在电影院里的业内人士在看电影的同时,也不忘观察周围观众的一举一动,这部电影虽然剧情简单、主线单一,但是对观众注意力的吸引力却出奇的大,观众从开始就能完全沉浸到剧情中,有笑点就哄堂大笑,有感人的剧情所有人都紧盯着荧幕眼睛不眨,看到最后,不光是女观众流眼泪,就连男观众也眼眶通红。 Everyone didn't expect, the Muye Pictures largest movie, can obtain the so high appraisal in audience there, this makes the entire industry be caught off guard. 谁也没想到,牧野映象的第一部大电影,就能在观众那里取得如此高的评价,这让整个行业措手不及。 This is the entertainment industry new type charm, any industry, the succeeded new type the lead who was exalted by the market, not only the film and television industry, Game and novel domain is so, tens of thousands even several hundred thousand authors every day racking brains ponders over the new type, because of as we all know, innovating, creates the new type is the successful true shortcut. 这就是娱乐行业新类型的魅力,任何行业,成功的新类型都是备受市场追捧的主角,不只是影视行业,游戏、小说领域更是如此,几万甚至几十万作者每天都在绞尽脑汁的琢磨新类型,因为大家都知道,创新、创造新类型是成功的真正捷径。 «You Are the Apple of My Eye» screens in this age, the might screen in 2011 is much more powerful , in 2011 the China film market is mature, even has it can be said that risen. 《那些年我们一起追过的女孩》在这个年代上映,威力要比在2011年上映要强大得多,2011年华夏电影市场已经非常成熟,甚至可以说是已经崛起。 In that several years, the Feng comedy had/left several, each can make the place in the past box office list, Zhou Xingchi several movies also blossoms in radiant splendor both at home and abroad, Zhang Yimou «Curse of Golden Flower» captured about 300 million box offices, «Lets Bullet Flying», «Di Renjie», «Asks», «Rumor» as well as «Evildoer's disguise», «Chibi» wait/etc many and varied movies , Director Feng «Tangshan Earthquake» has created the domestic production 673 million box office records. 那几年里,冯氏喜剧出了好几部,每一部都能在当年的票房榜上占一席之地,周星池的几部电影也在国内外大放异彩,张亿谋的《满城尽带黄金甲》斩获了将近三亿的票房,还有《让子弹飞》、《狄仁杰》、《叶问》、《风声》以及《画皮》、《赤壁》等等多种多样的电影,其中,冯导的《唐山大地震》已经创造出了国产片6.73亿的票房纪录。 In that age, «You Are the Apple of My Eye» although obtained the good reputation internally, but has not obtained good box office record, blossoms in radiant splendor in Taiwan and Hong Kong, is especially popular, now, «You Are the Apple of My Eye» is at a best time, a China movie is just about to rise and not rise, the entire market phenomenally to need the work to stimulate the good time. 在那个年代里,《那些年我们一起追过的女孩》在国内虽然取得了好口碑,但是并没有取得较好的票房成绩,不过在台湾、香港两地大放异彩,格外受欢迎,现在,《那些年我们一起追过的女孩》正处在一个最好的时机,一个华夏电影正要崛起、还没有崛起、整个市场空前需要好作品刺激一下的好时机。 Therefore, is deficient in this television work type, creativity is deficient, sincerity is deficient and commercialization deficient time, «You Are the Apple of My Eye» like a thunderclap, attracted everyone's attention. 于是,在这个影视作品类型匮乏、创意匮乏、诚意匮乏以及商业化匮乏的时代,《那些年我们一起追过的女孩》如同一颗炸雷,吸引了所有人的注意。 30 preview in one day completely end time, online has discussed an upsurge. 三十场试映在一天之内全部结束的时候,网上已经讨论得一片热潮了。 Because all lucky audience who participate in the preview from online extraction, therefore this was also doomed this group of users 100% is Internet users, although had a small number to sell to these professionals the shadow ticket, but overwhelming majority arrived at the theater, and watched from beginning to end this movie. 因为所有参加试映的幸运观众都是从网上抽取的,所以这也就注定了这批用户100%全是网民,虽然有少部分人把影票卖给了那些业内人士,但绝大部分还是到了影院,并且把这部电影从头到尾看完的。 This group of audience after watching movie, goes home with the excited mood, the first matter is Browsing, in Tieba (Post It), at the film and television forum, in YY Group and other places, had this movie to other netizen Ainley full power. 这批观众在看完电影之后,怀着激动不已的心情回到家,第一件事就是上网,在贴吧、在影视论坛、在yy群等各种地方,向其他网友全力安利起了这部电影。 Li Mu lets the Muye Science and Technology technology in all conducts the keyword capture analysis with " You Are the Apple of My Eye » related network page , the way of using the word cloud, counted the user to discuss when this movie, keyword that most often used. 李牧让牧野科技的技术在所有与《那些年我们一起追过的女孩》有关的网络页面中进行关键词抓取分析,利用词云的方式,统计出了用户讨论这部电影时,最常用到的关键词。 The frequency that the keyword presents from high to low respectively is: Attractive, touching, bursts into tears, real, what a pity, the first love, fondly remembers, the high school time, misses, theme song ; 关键词出现的频率从高到低分别是:好看,感人,流泪,真实,可惜,初恋,怀念,高中时代,错过,主题曲; Meanwhile, presents most short phrases is: 同时,出现最多的短句是: „Was too attractive!” “太好看了！” „Was too touching!” “太感人了！” „Was too real!” “太真实了！” „Too pitifully!” “太可惜了！” „It reminded me of my first love!” “它让我想起了我的初恋！” „It makes me incomparably fondly remember the high school time!” “它让我无比怀念高中时代！” „I once was also like the lead, miss a sincerity to love my girl!” “我也曾和主角一样,错过一个真心爱我的女孩！” „The theme song of movie is really good!” “电影的主题曲真棒！” Such crazy Ainley, making a large number pay attention to the audience heart of this movie to be itchy, after wants impatiently waits for this movie to screen, immediately to the movie theater is all eagerness to see it. 这样疯狂的安利,让相当一部分一直关注这部电影的观众心痒痒,迫不及待想等这部电影上映之后,立刻到电影院先睹为快。 Sees these feedbacks, is in Li Mu of Guandong to be especially gratified, he anticipated that at this time, tomorrow will be „Muying Ticket” official online. 看到这些反馈,身在粤省的李牧格外欣慰,他此时更期待的,是明天“牧影票务”的正式上线。 Muying Ticket, is the Muye Online Ticket System brand name, it will insert in the primary form to YY and in Taobao these two big products directly, the two sides users can directly directly use Muying Ticket in these two models of products . Moreover the two sides will use Alipay to conduct online to pay, facilitates quickly. 牧影票务,就是牧野网票系统的品牌名称,它将以原生的形式直接嵌入到yy和淘宝这两大产品之中,两边的用户都可以直接在这两款产品中直接使用牧影票务,而且两边都将采用支付宝进行线上支付,方便快捷。 The promoted rhythm that Li Mu establishes provisionally is: Tomorrow Muying Ticket will get online officially, first conducts the entire net advertisement with YY, then immediately first pushes a wave of 9.9 Yuan watching movies benefits in the Yanjing local area, the Yanjing user, so long as then enters Muying Ticket through YY or the Taobao net, then chooses the theater and number that oneself are interested in more than ten theaters of different sizes. 李牧暂定的推广节奏是:明天牧影票务正式上线,先用yy进行全网广告,然后立刻先在燕京本地推一波9.9元观影的福利,燕京的用户只要通过yy或者淘宝网即可进入牧影票务,然后在十多个大小不等的影院中选择自己感兴趣的影院以及场次。 Reason that must come up first to hit a wave of 9.9 Yuan big promotion, actually wants to stimulate the enthusiasm that the user watches movies, attracts the user to try online to buy tickets this type of new things with the low price. 之所以要上来先打一波9.9元的大促销,其实就是想刺激一下用户观影的热情,用低价来吸引用户尝试线上购票这种新鲜事物。 But at the same time, Li Mu also requests oneself affiliated all Cinema and all numbers only to arrange «You Are the Apple of My Eye» this movie completely. 而与此同时,李牧也要求自己旗下的所有院线、所有场次全部只排《那些年我们一起追过的女孩》这一部片子。 The «when You Are the Apple of My Eye» length is 100 minutes, in addition 30 minutes of vacant place time, a number takes 130 minutes, but after screening , the Cinema platoon piece is 0.1, then next day 10 : 00 start to defer to 130 minutes of gap row of piece, have arranged to close to ice last, in this case, can arrange every day seven. 《那些年我们一起追过的女孩》的时长是100分钟,再加上前后30分钟的空场时间,一个场次需要130分钟,而上映后院线的排片是零点一场,然后次日十点开始按照130分钟的间隔排片,一直排到接近凌点的最后一场,这样的话,每天可以排七场。 The Muye Cinema altogether 12590 seats, according to seven platoon pieces, may satisfy 88,000 people to watch movies every day, 牧野院线一共有12590个座位,按照七场的排片,每天可满足八万八千人观影, Therefore, after Li Mu requests «You Are the Apple of My Eye» screens the First Day 9.9 Yuan watch movies, if the booking rate surpasses 90%, then promotes to 19.9 Yuan next day ; If booking rate in 70-90%, then promotes to 15.8 Yuan next day ; If the booking rate is lower than 70%, next day also continued to push at a price of 9.9 Yuan fiercely. 于是,李牧要求《那些年我们一起追过的女孩》上映后的第一天9.9元观影,如果上座率超过90%,则第二天提升到19.9元;如果上座率在70-90%之间,则第二天提升到15.8元;如果上座率低于70%,第二天还继续以9.9元的价格猛推。 That night, the China film and television circle started the especially positive discussion in secret, everyone was guessing, «You Are the Apple of My Eye» this movie, can harvest a commercial answer paper of high box office. 当天晚上,华夏的影视圈私底下展开了格外积极的讨论,大家都在猜测,《那些年我们一起追过的女孩》这部电影,到底能不能收获一个高票房的商业答卷。 However most professionals did not report to «You Are the Apple of My Eye» this movie as before expected very much high, because they saw the movie that these applauded do not attract a large audience, therefore they even now, does not think this movie certainly to be able the fire. 不过大部分业内人士对《那些年我们一起追过的女孩》这部电影依旧不报很高期望,因为他们见多了那些叫好不叫座的电影,所以他们即便是现在,也不认为这部电影就一定能火起来。 Reasons for this include, now the film market of China country's is too mainly low, most movies are compensating money earned to call, many outstanding movies encountered box office failure, therefore «You Are the Apple of My Eye» this movie in professional opinion, the echo of although audience is good, but after all is the free number, is not necessarily able on behalf of the strength, is not necessarily able to arouse the enthusiasm that the user spends, without the means makes the user spend, that movie does shoot is good and useful? 究其原因,主要还是现在华夏国的电影市场太低迷,大部分电影都在赔钱赚吆喝,很多优秀的电影都遭遇了票房滑铁卢,所以《那些年我们一起追过的女孩》这部电影在业内人士看来,虽然观众的反响不错,但毕竟是免费场次,未必真能代表实力,也未必真能调动起用户花钱的积极性,如果没办法让用户花钱,那电影拍得再好又有什么用呢？ The film and television circle reached a silent agreement quickly: If this movie is not high-grossing, everyone definitely initiation ridicule as if by prior agreement ; If this movie is high-grossing, everyone conducts the plagiarism imitation along this new type work as soon as possible, puts out the new thing to catch up with a wave of hot spot! 影视圈很快达成了一种无声的共识:如果这部电影不卖座,那大家必然会不约而同的发起嘲笑;如果这部电影卖座,那大家就尽快沿着这个新类型的作品进行抄袭模仿,拿出新的东西来赶一波热点！ ...... …… That night, is busy Zhao Kang of chain Internet cafe project making the phone call to Li Mu, came up to ask him: „Little Mu, «You Are the Apple of My Eye» must screen immediately, I looked at the content of online discussion, the reputation is good, needs to drum up support with water army, enhances a rank the influence again.” 当天晚上,正在忙着连锁网吧项目的赵康给李牧打来电话,一上来就问他:“小牧,《那些年我们一起追过的女孩》马上就要上映了,我看了网上讨论的内容,口碑非常不错,需不需要用水军造势,把影响力再提高一个等级。” Li Mu does not want to use water army, he is the worth several hundred hundred million USD new promote big shot, the pattern and style of working is rising now, with water army this not too honored matter, in his subconsciousness could not have thought. 李牧原本没想用水军,他现在已经是身价数百亿美元的新晋大佬,做事情的格局与格调都在上升,用水军这种不太光彩的事情,他下意识里已经想不到了。 However, Zhao Kang this telephones reminds to him actually, cultivates the behavior or makes the enterprise, actually cannot leave basically „custom”, seems the person unable to leave the food and drink rubbish, the internet enterprise cannot leave the help of water army. 但是,赵康的这通电话倒是给他提了个醒,无论是做人还是做企业,其实都离不开最基本的“俗”,就好像人离不开吃喝拉撒,互联网企业也离不开水军的帮助。 Under Boss ta which not huge water army team? They played water army to be superb, water army that played not only played for the effect that oneself propagandized, but also played the use of attack competitor, but also they also had oneself public relations team, once the enterprise had the prestige and reputation crisis, not only can aim at the major media to conduct the crisis public relations immediately, but can also transfer the water army coordination specially, played the twice the result with half the effort effect. bta手底下哪个没有一支庞大的水军团队？他们玩水军早就玩的出神入化了,水军不但起到为自己宣传的功效,还起到抨击竞争对手的用途,而且他们还有自己的公关团队,一旦企业发生信誉以及名声危机,不但能立刻针对各大媒体进行危机公关,还能专门调动水军配合,起到事半功倍的效果。 Thinks in Zhao Kang the battle efficiency of that water army team, Li Mu then moves immediately, told him: „water army propaganda necessary, but is not now.” 一想到赵康手里那支水军团队的战斗力,李牧便立刻动了心,吩咐他:“水军宣传是有必要的,但不是现在。” Zhao Kang hastily asked him: „When do you feel appropriately?” 赵康急忙问他:“你觉得什么时候合适？” Li Mu thinks, said: „Tomorrow Muying Ticket gets online, should start a small tide, waits for tomorrow evening, you first make water army help me make to drum up support regarding Muying Ticket, the goal is more knows as well as understands Muying Ticket System.” 李牧想了想,说:“明天牧影票务上线,应该会掀起一个小浪潮,等明天晚上,你先让水军帮我围绕牧影票务造造势,目的是让更多的人知道以及了解牧影票务系统。” Saying, Li Mu is also adding: „After and other Muye tickets get online, the first wave of user uses it successfully to watch movies, you again use your water army, unifies to push one wave Muying Ticket and movie this two kinds thing.” 说着,李牧又补充道:“等牧野票务上线、第一波用户使用它成功观影之后,你再用你的水军,把牧影票务和电影本身这两样事物结合起来推一波。” Zhao Kang simple saying: „Good, I pressed you to say arranged.” 赵康干脆的说道:“好,那我就按你说的去安排。” Afterward, Zhao Kang thinks of anything suddenly, reminded a mouth: „Oh was right, heard that Zhang Yimou «Hero» 14 th must screen, your one week, this movie publicity is very late fierce, you must make the best use of the time, has not first screened while him gains some box offices to succeed in obtaining! After all by the Zhang Yimou influence, his movie, if gets online, your box office feared that will be greatly affected.” 随后,赵康忽然想到什么,提醒一嘴:“噢对了,听说张亿谋的《英雄》14号就要上映了,晚你一个礼拜,这部片子的宣传力度还挺猛的,你可得抓紧时间,先趁他没上映多赚些票房到手！毕竟以张亿谋的影响力,他的电影要是上线,你的票房怕是会受到很大影响。” „«Hero»?!” Li Mu was done by these two characters stares, this surprised discovery, oneself unexpectedly completely «Hero» this Legend movie forgetting...... “《英雄》？！”李牧被这两个字搞得一愣,这才惊讶的发现,自己竟然完全把《英雄》这部传奇般的电影给忘了…… ...... …… ps: Tomorrow returns to the capital, restores to guarantee a minimum two chapters of renewal rhythms daily! ps:明天回京,恢复日常保底两章的更新节奏！
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