RINAPE :: Volume #12

#1112: You Are the Apple of My Eye

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Film and television industry to Muye Pictures „new product” expressed that 12 exclusion, this type relaxes absolutely unrestrained to attack the mentality of opposite party greatly later, the root came from their dreading to Muye Pictures. 影视行业对牧野映象的“新产品”表示出了十二分的嫌弃,这种大松口气随后肆无忌惮抨击对方的心态,根源还是来自于他们对牧野映象的忌惮。 …… …… Any industry does not welcome the competitor, the film and television industry is also same, particularly behind Muye Pictures this type has the competitor of giant resources and capital, when Li Mu establishes Muye Pictures to start, industry in guards to it especially. 任何一个行业都不欢迎竞争者,影视行业也是一样,尤其是牧野映象这种背后拥有巨大的资源与资本的竞争者,所以当李牧成立牧野映象开始,业内对它就格外提防。 However at this moment, the alert heart of film and television industry to Muye Pictures has basically vanished into thin air. 不过此时此刻,影视行业对牧野映象的戒备心已经基本上烟消云散。 Originally thinks that Li Mu will do any extraordinary new thing in this industry, but now looks like, this worry is purely unnecessary. 本来以为李牧会在这个行业里搞出什么了不得的新东西,不过现在看来,这种担心纯属多余。 Moreover, when these film and television companies calm down the analysis issue, they detected, the Muye Pictures current scale is not big, does not have to sign the artist and director on a grand scale, if according to Li Mu works that in the internet industry repertoire that lifts up high the skyer, he must put up the cash to make in the film and television industry to act greatly, but at present looks like, Muye Pictures has no extraordinary big movement. 而且,当这些影视公司冷静下来分析问题的时候,他们发觉,牧野映象目前的规模本身并不算大,也没有大张旗鼓的签艺人和导演,如果按照李牧在互联网行业做事那种高举高打的套路,那他在影视行业也一定要砸钱做出大动作来,不过眼下看来,牧野映象并没什么了不得的大动作。 Muye Pictures although does two Cinema movies this year, but to a film and television company, this quantity few pity, cannot enter their discernment simply, even if to the third-class film and television company, one year only makes two works, truly is some are not popular. 牧野映象今年虽然搞了两部院线电影,但是对一线影视公司来说,这个量简直少的可怜,根本入不得他们的法眼,就算是对三流的影视公司来说,一年只做两部作品,也确实是有些不入流。 From this can guess, Li Mu is is not really possibly interested to film and television industry very much, but comes to work as a volunteer, in this case, everyone can also put in the belly the heart, did not use to Li Mu as well as Muye Pictures extremely cares. 由此可以猜测,李牧可能对影视这个行业并不是真的很感兴趣,只是进来玩票而已,这样的话,大家也就能把心放肚子里,不用对李牧以及牧野映象太过在意了。 In the contempt of industry, «You Are the Apple of My Eye» started the first wave of preview. 在行业的轻视中,《那些年我们一起追过的女孩》开始了第一波的试映。 10 : 00 am, the preview halls in five theaters are full house, these are completely the prize-winning users in YY and YY liangs platform, is in itself has very big attention to this movie, what their some people pay attention is Du Wei as well as Zhang Kexuan these two acts the leading role, what some people pay attention is this seems like quite appealing campus emotion story from the preview and synopsis, but also some people rush to the theme song to come radically, they listened to some fragments in the preview, but the opportunity has not heard completely. 上午 10 点,五家影院的试映厅座无虚席,这其中全部都是yy个平台的中奖用户,本身就是对这部电影有很大关注的,他们有些人关注的是杜薇以及张克轩这两位主演,有些人关注的是这个从预告片和简介里看起来比较吸引人的校园情感故事,还有些人根本就是奔着主题曲来的,他们在预告片里听了些片段,但是没机会听到全部。 Because all prize-winning audience have the respective different anticipation to this movie, therefore almost every number is the full condition, no one absents. 正因为所有中奖观众对这部电影都有着各自不同的期待,所以几乎每一个场次都是满座状态,没有人缺席。 Li Mu not in Yanjing, but Muye Pictures arranged several staff, and director Teng Huatao dramatic team personnel goes to the scene to understand the appraisal of audience. 李牧没在燕京,不过牧野映象还是安排了好几个工作人员,以及导演腾华滔在内的剧组主创人员前往现场了解观众的评价。 Each lens of although this movie photograph under directing of Teng Huatao, but Teng Huatao filled to the business outlook of this movie as before was not self-confident, he did not like this story actually not, but was he thought that user audience some of this story were extremely youth oriented. 虽然这部电影的每一个镜头都是在腾华滔的执导下拍摄的,但腾华滔依旧对这部电影的商业前景充满了不自信,倒不是他不喜欢这个故事,而是他觉得这故事的用户受众有些太过年轻化。 Teng Huatao has not experienced the years that the small fresh meat time and youth play of later generation are in flood, therefore his commercial value judgment to this movie is heavy, he felt, although the Male & Female Lead corner/horn in entire movie experienced the high school and university as well as is in the society, but it maximum length is describing the Male & Female Lead sentiment life in high school, in other words, this movie actually described the love story of high-school student. 腾华滔没经历过后世的小鲜肉时代以及青春剧泛滥的年月,所以他对这部电影的商业价值判断不轻,他觉得,虽说整部电影里的男女主角都经历了高中、大学以及走上社会,但是它最大的篇幅还是在描述男女主在高中时的感情生活,也就是说,这部电影其实就是描述了高中生的爱情故事而已。 Since is the love story of high-school student, then, as the 20 to 35 years old young people and middle-aged person of box office main army, whether will also be interested in such movie? 既然是高中生的爱情故事,那么,作为票房主力军的20到35岁年轻人、中年人,是否还会对这样的影片感兴趣？ Not is only Teng Huatao, manufactures team the commercial values in others 's to this movie, does not have the hope very much, even if industry in peer, although has not watched this movie, but from understanding of the information, they to some commercial effect still very big questions of this movie, although Muye Pictures use the Muye Science and Technology generalization ability now, well-known that this movie pushes, but since the final analysis, is true the determining factor, is how many have person to be willing for this movie to buy a ticket. 不光是腾华滔,制作团队里的其他人对这部电影的商业价值,也不是很抱希望,即便是业内的同行,虽然没有看过这部电影,但是从了解到的信息来看,他们对这部电影的商业效果也有很大的质疑,虽然现在牧野映象调动了牧野科技的推广能力,把这部电影推的人尽皆知,但是说到底,真正起决定性因素的,是到底有多少人愿意为这部电影买票。 At present, holds the highest hope to «You Are the Apple of My Eye», is Li Mu, because Li Mu is very at heart clear, this movie appeared in the past, reason that can capture the extremely high box office, to a great extent benefits from this movie achieved deep layer the demand to the user below searches as well as penetrates the excavation. 眼下,对《那些年我们一起追过的女孩》抱有最大希望的,就是李牧,因为李牧心里很清楚,这部电影当年横空出世,之所以能够斩获极高的票房,很大程度上得益于这部电影做到了对用户深层需求的下探以及深入挖掘。 Everyone thought what the audience likes looking is the big piece, superstar and big manufacture, likes the Feng comedy, liking the Zhang movie, the comedy that likes not making sense, likes the Hyundai / modern metropolis straightening the artificial emotion story, therefore everyone is revolving these key points to make the movie, thinks that this is the essence of commercial movie is, no one is willing to use one's head, thinks that which demands an audience deeper level also has. 所有人都觉得观众喜欢看的是大片、大明星、大制作,喜欢冯氏喜剧、喜欢张氏电影,喜欢无厘头的喜剧、喜欢现代都市矫揉做作的情感故事,于是所有人都在围绕着这些关键点做电影,认为这才是商业电影的精髓所在,没有人愿意多动动脑筋,想一想观众更深层次还有哪些需求。 «You Are the Apple of My Eye» such movie, the core audience is never a high-school student, but is all these has the high school experience actually to march into the crowd of society, possibly was 22 or 23-year-old just the young people who graduated from university, possibly worked for several years and 27-28 azure middle age, but also was these over 30 years old and marriage ands having child has possibly rushed to four middle-aged people, so long as they have had the high school experience, so long as they have had the puppy love feelings, so long as they also recalled to the high school profession, then he was the core audience of this movie. 《那些年我们一起追过的女孩》这样的电影,核心受众永远都不是高中生,而是所有那些拥有高中经历却已经步入社会的人群,可能是二十二三岁刚从大学毕业的年轻人,也可能是工作了好几年、二十七八青中年,还可能是那些已经三十多岁、结婚生子奔四张的中年人,只要他们有过高中经历、只要他们有过早恋的情愫,只要他们对高中生涯还有所缅怀,那么他就都是这部电影的核心受众。 Because «You Are the Apple of My Eye» bumps into below searched the user „nostalgia” feelings, therefore obtained the huge eruption in the box office, this eruption, including the manufacture issuing company, created team everyone not to expect including the lord. 正因为《那些年我们一起追过的女孩》误打误撞的下探到了用户的“怀旧”情愫,所以才在票房上得到了巨大的爆发,这个爆发,包括制作发行公司,包括主创团队在内的所有人都不曾预料到。 In following work then, «Goodbye Mr. Loser» is also an absolute dark horse, his smartness is, not only next searches in the level that the user remembered past times, but also the embezzlement network writing Quanli rebirth stem, did a false rebirth, by „comes again” breakthrough point, leading everyone to review a high school to live. 而后的许多跟风作品中,《夏洛特烦恼》也是一匹绝对的黑马,他的高明之处在于,不仅下探到了用户怀旧的这个层面上,还盗用网文圈里的重生梗,搞了一把伪重生,以“重新再来一遍”的切入点,带领大家重温了一遍高中生活。 Others lead the audience to fondly remember the high school together, «Goodbye Mr. Loser» leads everyone „to return to high school” together, obviously the latter is more thorough to the inquisition of customers demand . Moreover, in addition after some YY elements, improves on perfection. 其他人都是带着观众一起怀念高中,《夏洛特烦恼》是带着大家一起“回到高中”,显然后者对用户需求的探究更深入,而且,加上了一些yy的元素之后,更是锦上添花。 Because Li Mu understands the campus youth movie successful fundamental factor, therefore he to nine years ahead of schedule birth «You Are the Apple of My Eye» is confident. 正因为李牧明白校园青春电影成功的根本因素,所以他才对提前九年诞生的《那些年我们一起追过的女孩》信心十足。 However Li Mu also is very at heart clear, such skill does not have the means to eat the day, once oneself do successfully «You Are the Apple of My Eye», does not need to want also to know, certainly will have massive campus youth love movie to emerge. 不过李牧心里也很清楚,这样的一招鲜是没办法吃遍天的,一旦自己把《那些年我们一起追过的女孩》搞成功,不用想也知道,一定会有大量的校园青春爱情电影涌现出来。 After all is the commercial competition, everyone is rushing to money to come, the pathfinders of school can never unable to refuse to imitate and emergence of following . Moreover the Li Mu's heart is not so narrow, he pursues, is one set can the big construction of domination entire film and television industry, or the big rule, basic controls the entire industry from offline Cinema, from Online Ticket System and from the box office, is his true pursue. 毕竟是商业竞争,大家都是奔着钱来的,流派的开创者永远不能也无法拒绝模仿与跟风者的涌现,而且李牧的心胸也绝不是这么狭隘,他所追求的,是一套能够凌驾整个影视行业的大架构,或者说大规则,从线下院线、从网票系统、从票房根本来掌控整个行业,才是他真正的追求。 Therefore he will not reject «You Are the Apple of My Eye» behind may emerge «So Young», «You Who Sat Next To Me», «Rests and appearance of « Goodbye Mr. Loser» this movie in My Upper berth Brothers », on the contrary, he hopes such movie appears are more, because of these movie future commercial lives, will certainly grasp in the hand of Muye Cinema as well as Muying Online Ticket System. 所以他不会拒绝《那些年我们一起追过的女孩》后面可能会涌现出《致青春》、《同桌的你》、《睡在我上铺的兄弟》以及《夏洛特烦恼》这种电影的出现,相反,他更希望这样的电影出现的更多一些,因为这些电影将来的商业命脉,一定会握在牧野院线以及牧影网票系统的手里。 Five number more than thousand audience follow the role that Zhang Kexuan is playing to enter the story, Zhang Kexuan wears the suit before the mirror, wears the tie, the good brothers to appear suddenly, said introduction: „Movement, do not let the bride quickly and others you!” 五个场次千余名观众跟随着张克轩扮演的角色进入故事,张克轩在镜子前穿好西装,打好领带,好兄弟忽然出现,说出了一个引子:“动作快一点,别让新娘子等你！” Zhang Kexuan leaves lens charming lens, later the picture switch over in 1992 suddenly. 张克轩留给镜头一个帅气的镜头,随后画面忽然切换到了1992年。 The introduction gave a lead to prepare to go to the stem of wedding, gave the audience an misconception, probably this movie is recalling the Male lead successful love story, but audience only then arrived finally, knows that Male lead and Female lead have not arrived at the same place truly. 开篇给了一个主角准备前往婚礼的梗,也给了观众一个错觉,好像这部电影是在回忆男主成功的爱情故事,但观众只有到最后,才会知道男主和女主并没有真正走到一起。 The audience immerse starting from this moment to the plot and picture of high school campus , was attracted by movie inside plot little, such as the lukewarm water boils the frog to be common, with seemingly ordinary technique, tells an ordinary story, makes the user precipitate in gentle such as the plot of water, wants to stop but cannot. 观众从这一刻开始沉浸到高中校园的剧情与画面之中,然后一点点被电影里面的剧情所吸引,如温水煮青蛙一般,用看似平常的手法,来讲述一个平常的故事,却在温柔如水的剧情中让用户沉淀其中、欲罢不能。 Li Mu not in the character and character to the play makes the adjustment of wide scope, but talked and related plot the character made certain revision, making it conform to the high school life in Mainland audience memory, this can also increase more substitution feelings. 李牧并没有对剧中人物以及性格进行大范围的调整,只是把人物对话以及相关剧情进行了一定的修改,让它更符合内地观众记忆中的高中生活,这样也就能够增加更多的代入感。 In addition, the Male & Female Lead whole also probably come the actor of original works is more outstanding. 除此之外,男女主整体也要比原著的演员要来的更优秀。 If Zhang Kexuan by the appearance, is only equally matched with Ke Zhendong, because played Band reason Zhang Kexuan more than several points of supercilious cool graceful makings Ke Zhendong ; 张克轩如果单论长相,与柯震冬不相上下,不过因为玩乐队的原因张克轩比柯震冬多了几分玩世不恭的酷帅气质; Du Wei by the appearance, can fling Chen Yanxi several streets, far exceeds by the makings in her equally, in addition excellent music talent, she Female lead this role mold stronger much compared with the original works, further raised the overall level of this movie. 杜薇论长相,可以甩陈妍西好几条街,论气质也是一样远超于她,再加上极好的音乐天赋,她把女主这个角色塑造的比原著要强出不少,更是进一步提升了这部电影的整体水平。 In commercial movie also insufficiently mature current, «You Are the Apple of My Eye» might be considered as an extremely sincere commercial work, it does not have the extremely abstruse subject with too high compelling standard, it with most real, most meets the way of rusticity, presented a moving, moved, regrettable as well as life-long unforgettable sentimental story for everyone. 在商业电影还不够成熟的当今,《那些年我们一起追过的女孩》堪称是一部极有诚意的商业作品,它没有太过深奥的主题与过高的逼格,它只是用最真实、最接地气的方式,为大家呈现了一场让人感动、伤感、遗憾以及终生难忘的感情故事。 Is simple except for the subject localization, the photography also very elegance of entire piece, the actor, selects a scene the ray and color utilization especially to be careful, to the feeling of audience is the full sincerity and intention. 除了主题定位简单直接,整部片的拍摄也非常之考究,无论是演员、取景还是光线、色彩的运用都格外细致,给观众的感觉是满满的诚意和用心。 In addition quality quite high two theme song «You Are the Apple of My Eye» as well as «First Day» also adds color much for this movie, especially the lyrics are complete fitting subject «You Are the Apple of My Eye», under the deduction of Zhang Kexuan, became tear gas Divine Song, each lyrics let the audience sympathize, even is with flowing tears. 再加上质量颇高的两首主题曲《那些年》以及《第一天》也为这部影片增色不少,尤其歌词是完全贴合主题的《那些年》,在张克轩的演绎下,更是成了催泪神曲,每一句歌词都让观众感同身受,甚至潸然泪下。 The first preview obtained the enormous success, although finally, all audience discovered moved, originally the Male lead corner/horn of film title with the Female lead corner/horn marriage, but must participate in the Female lead corner/horn the wedding, but is this imperfect plot, instead more can move audience centripetal that place to be soft. 首场试映取得了极大的成功,虽然在最后,所有的观众才伤感的发现,原来片头的男主角并非要和女主角结婚,而是要去参加女主角的婚礼,但越是这种不完美的剧情,反而越能打动观众向心中的那处柔软。 After the movie ended, all audience cannot bear for this affectingly with fondly remembering the movie applauds, the staff to participating in the audience of preview conducted the survey statistics after breaking up, altogether interviewed 100 individuals, under the perfect score 10 points of point scales, these 100 audience gave 9.3 points of average minutes/shares, the appraisal is extremely high. 在影片结束后,所有观众都忍不住为这部让人感动与怀念的电影鼓掌,工作人员在散场之后对参加试映的观众进行了调查统计,一共采访了一百个人,在满分十分的评分标准下,这一百个观众给出了9.3分的平均分,评价极高。 For successive two times after the preview, the peers who " You Are the Apple of My Eye » extremely high reputation appraisal, let the film and television industry were shocked, later, the major film and television companies sent out the specialists in film and television manufacture in abundance, went to Muye International Cinema, the goal only has one: In the way of high price receipt, from the audience hand the preview shadow ticket that purchases other numbers, attractively where having a look at this movie to be at! 连续两场试映之后,《那些年我们一起追过的女孩》极高的口碑评价,让影视行业的同行们震惊不已,随后,各大影视公司纷纷派出影视制作方面的专业人员,前往牧野国际影城,目的只有一个:以高价收票的方式,从现场观众手里购买其他场次的试映影票,看看这部电影到底好看在哪！
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