RINAPE :: Volume #12

#1117: Opening access

LNMTL needs user funding to survive Read More

The «You Are the Apple of My Eye» box office advances triumphantly. 《那些年》的票房一路高歌猛进。 After the weekend two days capture 33 million box offices, screened three days, is on Monday, national box office because of the reason of working day, but the whole drops, but " You Are the Apple of My Eye » booking rate stays at a high level as before. 在周末两天斩获三千三百万票房之后,上映的第三天,也就是周一,全国票房因为工作日的原因而整体回落,但是《那些年》的上座率依旧居高不下。 Monday on the same day, «You Are the Apple of My Eye» captured 11 million box offices, contained 14 Muye international cinema cities entire day 2 million box offices. 周一当日,《那些年》共斩获一千一百万票房,这其中包含了14家牧业国际影城全天两百万的票房收入。 «You Are the Apple of My Eye» screens three days, altogether harvested 44 million box offices, this data broke many records of domestic movie box office, causes the National Media to report vigorously, this is also the first time that the domestic movie box office showed so strong vitality, is representing the further growth of entire market mass. 《那些年》上映三天,一共收获了四千四百万票房,这个数据刷新了国内电影票房的多项纪录,引得全国媒体对此大力报道,这也是国内电影票房第一次展现出如此强大的生命力,代表着整个市场体量的进一步成长。 «You Are the Apple of My Eye» becomes the media key concern time, Muying Ticket System is still using its subversive experience, making the entire industry look askance. 《那些年》成为媒体关注焦点的时候,牧影票务系统还在用它颠覆性的体验,让整个行业为之侧目。 On Monday, the Muying Ticket opening purchase on Tuesday as well as Wednesday entire day shadow ticket, the two days price located completely 24.9 Yuan, and unexpected quick being sold out. 就在周一这天,牧影票务开放购买周二以及周三全天的影票,这两天的票价全部定位24.9元,并且不出意外的很快售罄。 Yanjing enthusiasm far ultra Li Mu's imagination of user's to Muying Ticket System, because of every day, only then the reasons of more than 80,000 tickets, massive Yanjing audience are unable to buy the movie ticket from Muying Ticket System, therefore posts in Tieba (Post It), appealing to Muying Ticket System can cover more theaters. 燕京的用户对牧影票务系统的热情远超李牧的想象,因为每天只有八万多张票的缘故,大量燕京的观众无法从牧影票务系统中买到电影票,于是在贴吧发帖,呼吁牧影票务系统能够覆盖更多的影院。 Even " You Are the Apple of My Eye » present is very hot, but to the working day, the box office walked lowly is the inevitable trend, besides connects the Muying system Muye international cinema city comprehensively, other Cinema booking rates drastically are reducing, besides «You Are the Apple of My Eye» can also guarantee that average 40% booking rates, same time other movie booking rates cannot even achieve 10%. 即便《那些年》眼下很火,但一到了工作日,票房低走已经是必然趋势,除了全面接入牧影系统的牧业国际影城之外,其他所有院线的上座率都在大幅降低,除了《那些年》还能保证平均40%的上座率,同期其他的电影上座率甚至达不到10%。 Forms the striking contrast with this, has created for successive five days Muye International Cinema of 100% booking rates. 与此形成鲜明对比的,是已经创造了连续五天100%上座率的牧野国际影城。 Screens three days, in addition sells in advance for two days, 14 theater for successive five days booking rates 100%, this at the China movie historical has not presented MU Online / miracle, but powerful support of these at least half of merit from Muying Ticket System. 上映三天,加上预售两天,14家影院连续五天上座率100%,这在华夏电影的历史上还是从来没有出现过的奇迹,而这其中至少有一半的功劳来自牧影票务系统的强力支撑。 By Tuesday, «You Are the Apple of My Eye» attained 9.3 million box offices across the country, 2 million came from Muying Ticket System as before ; 到了周二,《那些年》在全国范围内拿到930万票房,其中依旧有两百万来自牧影票务系统; Wednesday on this day, " You Are the Apple of My Eye » box office continues to drop, but 8 million box offices deposit ; 周三这天,《那些年》的票房继续回落,但是有800万票房入账; Screens merely five days, «You Are the Apple of My Eye» the box office market has taken 60 million internally boldly, high of efficiency, unprecedented. 上映仅仅五天,《那些年》就已经在国内票房市场豪取六千万,效率之高,前所未有。 What is more fearful is Muying Ticket System, by Wednesday time, it sold to empty Thursday and Friday two days of all shadow tickets again ahead of time. 更可怕的还是牧影票务系统,到周三的时候,它再次提前售空了周四、周五两天的所有影票。 The Muye International Cinema booking rate 100%, this terrifying number made other Cinema bosses be jealous for successive 7 days incomparably. 牧野国际影城连续7天上座率100%,这个恐怖的数字让其他院线的老板眼红无比。 They also deeply realized the huge promotion of Muying Ticket System to theater box office, knows that mass users snatch the ticket in Muying Ticket System now, to this group of users, can snatch the ticket, to subscribe the time, number and seat ahead of time, the meeting are willing to go to the movie theater to watch the movie, without the means snatches the ticket from Muying system, they will not go to movie theater buying a ticket to watch. 他们也深刻意识到了牧影票务系统对影院票房的巨大提升,也知道大量用户现在都在牧影票务系统中抢票,对这批用户来说,能提前抢到票、订好时间、场次以及座位,他们才会愿意去电影院看电影,如果没办法从牧影系统里抢到票,他们根本不会去电影院买票观看。 Suddenly, massive Cinema bosses were anticipating oneself theater can connect Muying Ticket System, connects this powerful incomparable online to choose the place booking platform. 一时间,大量院线的老板都在期待着自己的影院能够接入牧影票务系统,接入这个强大无比的线上选座售票平台。 In several days of time, Muye Pictures then received the accesses of massive Cinema to request, Li Mu saw the time to be mature, then made Muye Pictures announce to the public the Cinema access standard officially: 几天时间内,牧野映象便收到了大量院线的接入请求,李牧见时机成熟,便让牧野映象正式对外公布了院线接入标准: First, Muying Ticket System theoretically to domestic all Cinema opening accesses ; 第一,牧影票务系统理论上向国内所有院线开放接入; This is also Li Mu makes the original intention of Muying Ticket System, he must include completely all Cinema, making it one in Muying Ticket System ; 这也是李牧做牧影票务系统的初衷,他要将所有的院线全部囊括进来,使其成为牧影票务系统中的一员; Second, after Cinema connects Muying Ticket System, must use business terminal system that Muying Ticket System provides, this set of terminal system will support Cinema to construct the shadow hall row of piece information, to construct the seat layout, to support Cinema directly to use this set of system in the offline sale and showing a ticket, meanwhile real-time seating order inventory situation synchronously to online, avoids online and offline user repeats to purchase the same seating order ; 第二,院线接入牧影票务系统之后,必须使用牧影票务系统提供的商家终端系统,这套终端系统将支持院线自建影厅排片信息、自建座位布局、支持院线直接使用这套系统在线下销售并出票,同时还实时将座次库存情况同步到线上,避免线上与线下用户重复购买同一座次; Li Mu requests Cinema to use the Muying Ticket System business terminal, hopes that became the Cinema unreplaceable efficient tool by own business terminal, simultaneously the real-time stock of this set of system is unable to open the connection outward. 李牧之所以要求院线必须使用牧影票务系统的商家终端,就是希望让自己的商家终端成为院线不可替代的高效工具,同时这套系统的实时库存是无法对外开接口的。 In other words, if Cinema used own system, other enterprises also made one set of Online Ticket System, other Online Ticket System are unable to read the real-time stock of Cinema, the only solution is also Cinema opens terminal system again, in that case, Cinema wants concurrent operation two sets of even many sets of booking system, moreover between system and system are unable to synchronize the stock, uses to be inevitably troublesome truly. 也就是说,如果院线用了自己的系统,其他企业也做了一套网票系统,其他的网票系统无法读取到院线的实时库存,唯一的解决办法就是也为院线再开一个终端系统,那样的话,院线就要同时操作两套甚至多套售票系统,而且系统与系统之间无法同步库存,真正用起来必然非常麻烦。 Third, 5% of Muying Ticket System extraction price take the commission, simultaneously will be free to Cinema provides the ticketing machine, and provides the life-long free maintenance ; And, Cinema of over five screens provide three ticketing machines, five screen following Cinema provide two ticketing machines. 第三,牧影票务系统抽取票价的5%作为佣金,同时将免费向院线提供取票机,并且提供终生的免费维护;其中,超过五块荧幕的院线配备三台取票机,五块荧幕以下的院线配备两台取票机。 Reason that provides the ticketing machine to Cinema free, will be the Li Mu worry will have the competitor to appear in the future, therefore he will provide the ticketing machine free, will then keep off before the future opponent most major the difficulty is the value ten thousand Yuan ticketing machines, national at least over a thousand movie theaters, if with the 3-4 stage ticketing machine, this were the big several million costs pounds respectively. 之所以免费向院线提供取票机,是李牧担心未来有竞争对手出现,所以他免费提供取票机,那么挡在未来对手面前最大的困难就是价值万元的取票机,全国至少上千家电影院,如果各配三四台取票机,这就是大几千万的成本砸出去了。 Several ten million hardware investments, can be a heavy asset item absolutely, if Muying Ticket System does not charge the fee of terminal machine to Cinema, then the following competitor naturally has no way to gather, in that case, is only the cost of ticketing machine, made the opponent shrink back at the sight sufficiently. 几千万的硬件投入,绝对算得上是一个重资产项目,如果牧影票务系统不向院线收取终端机器的费用,那么后面的竞争对手自然也没法收取,那样的话,光是取票机的成本,就足以让对手望而却步了。 Li Mu has built the ecology closed loop and competitor barrier for own Muying Ticket System ahead of time, after oneself popularize internally rapidly this set of ticket system, national box office half will at least shift from offline to Muying Ticket System come up, by that time, this set of system is Lord God system of film and television industry. 李牧早已经为自己的牧影票务系统提前搭建起了生态闭环以及竞争对手壁垒,等自己在国内把这套票务系统迅速普及开之后,全国票房至少一半将从线下转移到牧影票务系统上来,到那个时候,这套系统就是影视行业的主神系统。 ...... …… Zhang Quan is a Yanjing Cinema boss, under his hand altogether five theaters, 26 screens, more than 5000 seats, with most Cinema, puzzle his issue for a long time are being the booking rate are low, profit margin is low. 张泉是燕京一条院线的老板,他手底下一共有五家影院,二十六块荧幕,五千多个座位,跟大多数的院线也一样,长期困扰着他的问题就是上座率低、利润率低。 Although under the hand has five theaters, but after these five theaters deduct the house rent, the equipment depreciation, the personnel pay and current management maintenance cost, every year net profit is few. 虽说手底下有五家影院,但是这五家影院扣掉房租、设备折旧、人员薪资以及日常管理维护费用之后,每年的净利润寥寥无几。 Zhang Quan has when a relative who operates the hot pot, two people drank a while ago together chatted, Zhang Quan knows, others hot pot, one month of net profit was over 50,000, but the such big outdoor shop, calculated all year round, the average monthly net profits 30,000, putting into production compared with were really the somewhat dreary astonishment. 张泉有一个开火锅店的亲戚,前段时间两人一起喝酒聊天时,张泉才知道,人家一家火锅店,一个月的净利润超过五万块,而自己这么大的摊子,一年到头算下来,平均每个月的净利润连三万都不到,投入产出比实在是有些惨淡的惊人。 Cinema in this years is not the good business, one year of three peaks, respectively are the summer and solar calendar New Year's Day around as well as Spring Festival, these three holiday booking rates are higher, other time dreary almost every is similar to reserves all seats for a performance general. 院线在这个年月不是什么好买卖,一年只有三个高峰期,分别是暑期、阳历元旦前后以及春节,这三个节日上座率高一些,其他时间惨淡的几乎每一场都如同包场一般。 Zhang Quan has also thought from the beginning some means of promotion, try to promote the booking rate, for example the shadow ticket discounts and draws to present as a gift the half-price shadow ticket wait/etc, but the result is minimal, because his sales gimmick can only demonstrate in own several theaters, but the issue is the original booking rate is very low, the theater passenger capacity are few, such promotion cannot hit, does not have any actual result. 张泉一开始也想过一些促销的办法,试图提升上座率,比如影票打折、抽奖赠半价影票等等,但是收效都微乎其微,因为他的促销手段只能在自己的几家影院里展示,可问题是本来上座率就很低,影院客流量少,这样的促销打不出去,也就更没有什么实际效果。 When Zhang Quan thinks that the China box office as well as China Cinema has nothing rescued, along with «You Are the Apple of My Eye» screening, one set facing Online Ticket System of entire net tens of millions Internet users is born. 就在张泉认为华夏票房以及华夏院线已经没什么救了的时候,伴随着《那些年》的上映,一套面对全网数千万网民的网票系统诞生了。 When Muying Ticket System just got online, Zhang Quan pays attention to this set to let him at present a bright new thing, he also saw this set of Online Ticket System advantage keenly, that was it had broken the limit of sole Cinema shop, advanced in front of each Cinema the entire net. 在牧影票务系统刚上线的时候,张泉就关注过这套让他眼前一亮的新事物,他也非常敏锐的看出了这套网票系统的优势,那就是它已经突破了单一院线门店的限制,把每一家院线都推到了全网面前。 Clearly recognized after this reality, Zhang Quan anticipated that can also connect Muying Ticket System own Cinema, therefore he is the first batch proposes one of the access application Cinema to Muye Pictures. 认清这个现实之后,张泉就非常期待能够将自己的院线也接入牧影票务系统,所以他是第一批向牧野映象提出接入申请的院线之一。 In Li Mu announced that Muying Ticket System officially opens after national Cinema, Zhang Quan then received the Muye Pictures explicit reply, later the Muye Pictures staff visit personally, signed the access agreement with him. 在李牧宣布牧影票务系统正式向全国院线开放之后,张泉便接到了牧野映象明确的回复,随后牧野映象的工作人员亲自上门,与他签订了接入协议。 After agreement signature, Muye Pictures in the shortest time, will provide 20 ticketing machines for his five movie theaters, simultaneously provides the training work of merchant terminal as well as correspondence, the operation of merchant terminal system is simple, to having the person of computer foundation, can proficiently grasp in less than the half of the day. 协议签署之后,牧野映象将在最短的时间内,为他的五家电影院提供二十台取票机,同时提供商户终端以及对应的培训工作,商户终端系统的操作非常简单,对有电脑基础的人来说,用不了半天就能够熟练掌握。 Muye Pictures promotes the Muying Ticket System efficiency to be extremely high, signed the same day of agreement with Zhang Quan, the Muye Pictures educator then arrives at his theater, conducted centralized training to the staff in his five theaters. 牧野映象推动牧影票务系统的效率极高,与张泉签订协议的当天,牧野映象的培训师便来到他的影院,对他五家影院的工作人员进行集中培训。 The operation of system crosses the threshold quickly, after morning time training is completed, in the afternoon, Zhang Quan oneself staff each shadow halls five theaters had conducted the input, the accurate seat chart passed to on Muying Ticket System. 系统的操作入门很快,一个上午的时间培训完成之后,当天下午,张泉自己的工作人员就已经把五家影院的每一个影厅都进行了录入,把准确无误的座位图上传到了牧影票务系统内。 Before Li Mu, requests person hand/subordinate to increase the purchase of self-service ticketing machine, is responsible for the OEM (original equipment manufacturer) supplier enterprise production efficiency being also high, up to now has made 300 sets of self-service ticketing machine, 200 sets have produced, prepares to pack to send out the city that Muye Pictures assigns. 李牧之前就要求手下的人加大自助取票机的采购,负责代工的企业生产效率也非常高,截至目前已经生产出三百套自助取票机,还有两百套已经生产出来,准备打包发往牧野映象指定的城市。 Li Mu decides to be first used to cover Yanjing and Shanghai and main Cinema of Guangzhou these three first-year university student line cities these 300 sets of independent ticketing machines, particularly Yanjing and Shanghai, the Muye Pictures promotion speed is extremely fast, was only weekend time, Yanjing then has about 30 theaters to connect Muying Ticket System, Muye Science and Technology sent out dozens technical personnel to go to the installment on -the-spot guidance self-service ticketing machine, and completed the related debugging. 李牧决定先将这三百套自主取票机用来覆盖燕京和沪市、羊城这三大一线城市的主要院线,尤其是燕京与沪市,牧野映象的推动速度极快,只是一个周末的时间,燕京便有将近三十家影院接入了牧影票务系统,牧野科技派出几十名技术人员前往现场指导自助取票机的安装,并且完成了相关调试。 After these 30 Cinema connect, entire Yanjing Cinema has basically connected Muying Ticket System, the screen number has exceeded 200 and seating capacities to achieve more than 40,000, if by the daily seven computations, the entire Yanjing one-day shadow ticket always keeps in stock to achieve 300,000 now. 这三十家院线接入之后,全燕京的院线基本上都已经接入了牧影票务系统,荧幕数超过两百块、座位数达到了四万多个,如果按照每天七场计算,现在全燕京的单日影票总库存达到了三十万个。 Object who Yanjing netizen the whole nation most envied, because entire Yanjing almost all theaters in Muying Ticket System, the Yanjing netizen were confined at home, can purchase on the same day as well as in the next two days at home, the random one or more seats of random movie, facilitating are not tiny bit! 燕京网友一下成了全国人民最羡慕的对象,因为全燕京几乎所有的影院都在牧影票务系统内了,燕京的网友足不出户,就可以在家里购买当天以及明后天内,任意一场电影的任意一个或者多个座位,方便得不是一点半点！
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