RINAPE :: Volume #11

#1088: Racking brains

LNMTL needs user funding to survive Read More

The Muying Ticket System around stage and hardware test is smooth, basically had fully met the Li Mu's requirements. 牧影票务系统的前后台以及硬件测试非常顺利,基本上已经完全达到了李牧的要求。 Li Mu is very at heart clear, if pushes to the society Muying Ticket System, was equal to putting out the world's first set of online movie ticket to sell system, it is estimated that will bring a big upheaval to the entire industry. 李牧心里很清楚,如果把牧影票务系统推向社会,就等于拿出了世界上第一套在线电影票销售系统,估计又会给整个行业带来一场不小的震动。 Whole set system software and hardware is not any high tech, what is fresh lies in whole set solution, true win, is the solution. 整套系统的软硬件都不算什么高科技,新鲜的在于整套的解决方案,真正取胜的,也是解决方案。 Probably shares the bicycle, the bicycle is not the high tech, can only the cell phone not be the high tech, the axis transmission bicycle that rubs does obeisance is not the high tech, module containing gps and intelligence of network locks, if disassembles to look, nothing but is that set of thing of thing networking, has no true high tech, but some people think that shares the solution of bicycle, and these hardware ordered combinations the same place, was becoming one set unprecedentedly, subversive solution, expedited a new industrial pattern sharing bicycle. 就好像共享单车,自行车不是高科技,只能手机也不是高科技,摩拜的轴传动自行车也不是高科技,含有gps和网络模块的智能锁如果拆开看,无非就是物联网的那一套东西,也没有什么真正的高科技,但是有人想到共享单车的解决方案,并且把这些硬件有序的组合正在一起,就成了一套前所未有的、颠覆性的解决方案,同时也催生了一种新的产业模式共享单车。 Sharing the bicycle is very interesting, looks toward the surface, probably is the high-end point bicycle leasing business, but toward deeply looked, is actually one can skid the big capital idea, before the industry has not been in flood, a bicycle puts , may attract several and more than ten even dozens registration users, but each user besides must pay 299 Yuan vehicle deposit, but must recharging certain amount be able to use a vehicle in advance smoothly. 共享单车很有意思,往表面看,好像就是高端一点的自行车租赁业务,但往深了看,却是一个能够撬动大资本的idea,在行业没有泛滥之前,一辆自行车投放出去,可能会吸引几个、十几个甚至几十个注册用户,而每一个用户除了要支付299元用车押金之外,还要预充值一定金额才能顺利用车。 Then, sharing the bicycle can gain over 300 Yuan cash flows from the sole user, but a bicycle even may skid several thousands even to cross ten thousand Yuan cash flow to swamp into own hand, this may too be fierce, after several million and more than ten million users, that is the money, because the fund is extremely scattered, the possibility that therefore the user runs on a bank is minimal, this sum of money can definitely feel relieved that makes the substantive profit the bold investment to other domains. 如此一来,共享单车能够从单一用户身上获取超过三百元的现金流,而一辆自行车甚至有可能撬动数千甚至过万元现金流涌入自己的手中,这可就太厉害了,几百万、上千万用户之后,那就是一大笔钱,而且由于资金极其分散,所以用户挤兑的可能性微乎其微,这笔钱完全可以放心大胆的投入到其他领域做实质性的盈利。 Also because shares the back of bicycle to flood the tremendous benefit space, will therefore give the entire internet industry to bring the huge upheaval in a short time, then attracted the innumerable capital to invest crazily, in the first-tier city, had greatly is shared the situation that the bicycle captured. 也正是因为共享单车的背后充斥着巨大的利益空间,所以才会在短时间内给整个互联网行业带来了巨大的震动,然后吸引了无数资本疯狂投资,在一线城市,大有被共享单车攻陷的态势。 The approval of Muying Ticket System, making Li Mu also many somewhat worry at heart, wants to puncture to hit thoroughly this industry, oneself must, in the product announces to the public starting from that moment, extremely fast advancement, once otherwise the industry sees the development potential of this business model, certainly will burst out the unprecedented enthusiasm, all turns head to go into this industry. 牧影票务系统的验收,让李牧心里也多少有些担忧,想把这个行业打穿打透,自己就必须在产品对外公布的那一刻开始,极其快速的推进,否则一旦行业看到这个商业模式的发展潜力,一定会迸发出前所未有的热情,全部扭头扎进这个行业。 Although about Muying Ticket System, the Li Mu's team had globally registered massive patents, but Li Mu is very at heart clear, the patent is not the indestructible guard, in the world many big enterprises clearly knows that is infringing the opposite party patent also to do, if the opposite party investigated, nothing but compensates a money, moreover before losing money, but must wrangle in the judicial proceeding for a long time. 虽说关于牧影票务系统,李牧的团队已经在全球范围内注册了大量的专利,但是李牧心里很清楚,专利并非什么坚不可摧的防范,世界上许多大企业明知道在侵犯对方专利也要做,对方如果追究,无非就是赔点钱而已,而且在赔钱之前,还要在司法程序上扯皮许久。 Especially the domestic development environment, the trademark such direct-viewing patent can knockoff, let alone one solution that is unified by various types of software and hardware. 尤其是国内的发展环境,就连商标这么直观的专利都能被山寨,更何况一套由各种软件与硬件结合起来的解决方案。 Li Mu must order large number of terminal ticketing machine, is ready for the shop channel ahead of time, after Muying gets online, advances in front of Muying several million Internet users rapidly, then advances in front of Muying national all regular Cinema, lets others, even if the halfway pursues, does not have the least bit opportunity. 李牧之所以要订购大量的终端取票机,就是要提前为铺渠道做好准备,在牧影上线之后,迅速把牧影推到几千万网民面前,然后把牧影推到全国所有的正规院线面前,让别人就算半路追赶,也全无半点机会。 After Muying Ticket System approval, Li Mu made the confession with Kong Lingyu, starting from December 1, pushed «You Are the Apple of My Eye» on YY, simultaneously pushed the theme song of this movie on Easy Music Network, ahead of time completed for the movie preheating. 牧影票务系统验收之后,李牧跟孔令宇做了交代,从12月1日开始,在yy上推《那些年我们一起追过的女孩》,同时在易听网上推这部电影的主题曲,提前为电影做好预热。 As for the time that Muying Ticket System gets online, Li Mu decides temporarily on December 6, ahead of time the movie opens for day to get online, gets online sells in advance the 7 th shadow ticket directly. 至于牧影票务系统上线的时间,李牧暂时定在了12月6日,提前电影上映一天上线,上线就直接预售七号的影票。 When the time comes, YY or the Taobao net, will conduct the preferential subsidy to the user who online buys tickets, each user bestows 5-15 Yuan coupon randomly, such user then deducts coupon part in the payment directly the expense. 到时候,无论是yy还是淘宝网,都将对在线购票的用户进行优惠补贴,每个用户随机赠送5-15元的优惠券,这样用户在支付的时候即可直接扣除优惠券这部分的费用。 The convenient online buying tickets platform + buys tickets the preferential benefit + the vigorous propaganda to movie, believes that certainly can attract many users to watch movies, oneself although only then 14 movie theaters, but these 14 theater altogether more than 12,000 seats, if can in " You Are the Apple of My Eye » screening process, greatly promotes oneself affiliated Cinema booking rate, oneself next step can open to other Cinema directly, making their theaters officially join Muying Online Ticket System. 便捷的线上购票平台+购票优惠+对电影的大力宣传,相信一定可以吸引到不少用户前来观影,自己虽然只有14家电影院,但这十四家影院一共有一万两千多个座位,如果能够在《那些年我们一起追过的女孩》上映过程中,把自己旗下院线的上座率大大提升上来,自己下一步就可以直接向其他院线开放,让他们的影院正式加入了牧影网票系统。 ...... …… Arranges the matter that ticket system and movie screen, Li Mu then to close oneself in the Ziyun Mountain Villa villa, he made Li Ziwei buy big pile of food and food for himself, then oneself treated in low spirits several days in the villa, no one saw. 安排好票务系统以及影片上映的事情,李牧便把自己关在紫云山庄的别墅里,他让李紫薇给自己买了一大堆食物、食材,然后自己待在别墅里闷头好几天,谁也不见。 Several days, Li Mu except for eating meal to sleep to go to bathroom, other time are studying a matter completely, that matter will be the quick forthcoming SARS. 几天的时间,李牧除了吃饭睡觉上厕所,其他的时间全部在研究一件事,那件事就是很快即将到来的非典。 Li Mu recalled exhaustively many in the past news about SARS, what first can determine, the SARS in December of this year in Guandong will appear , and small scale erupts, but makes concrete in which city of Guandong first discovered, Li Mu is indefinite ; 李牧绞尽脑汁的回想了许多当年关于非典的新闻,首先可以确定的是,非典在今年12月就会在粤省出现并且小规模爆发,但具体在粤省的哪个城市先发现,李牧不确定; Next, the previous life boiling point attached great importance to next year in March and April, part of reasons are insufficient to the judgment of SARS , the part of reasons are artificial blocking the passage of information, moreover SARS true qualitative must wait till next year two in March ; 其次,上辈子沸点一直到明年三、四月份才被人重视起来,这其中有一部分原因是对非典的判断不足,也有一部分原因是人为的封锁消息,而且非典的真正定性也要等到明年的二三月份; Finally, the time axis of people's battle against atypical pneumonia must advance in April of next year, at that time the SARS became the object who all the people fight against truly, and eliminated the SARS in the next several months gradually. 最后,全民抗击非典的时间轴要推到明年四月,那个时候非典才真正成为全民抗击的对象,并且在随后的几个月时间内逐步将非典消灭。 Li Mu carefully analyzes all clues that oneself can have, felt oneself want to interfere with the historical process of SARS also is really not that easy. 李牧仔细分析了自己所能掌握到的所有线索,觉得自己想要干涉非典的历史进程还真不是那么容易。 Because the earlier period of SARS had not been defined the differentiation specially, therefore, the SARS just broke out that little while for society as a whole, they are impossible to know the SARS seriously. 由于非典的前期并没有被专门定义区分,所以对整个社会来说,非典刚爆发那会儿,他们也不可能知道非典有多严重。 In this case, before the government and World Health Organization have not voiced, oneself do not have the means ahead of time to issue the news, otherwise not only may stir the social panic, may to question, this matter, oneself as well as entire Muye Science and Technology have no reason ahead of time Zhixiao, Li Mu goes against heaven's will in the internet industry performance now, but can also pack with the internet talent, if he can know in advance some domestic time many eruptions the epidemic situations . 在这种情况下,在政府以及国际卫生组织没有发声之前,自己没有办法提前发布消息,否则不仅有可能引发社会恐慌,更有可能让人质疑,这种事情,自己以及整个牧野科技都是没有理由提前知晓的,李牧现在在互联网行业表现逆天,还可以用互联网天才来包装一下,如果他都能够预知国内某个时间段多爆发的疫情,。 Cannot issue the news ahead of time, that also means, after Li Mu must waits for the government to announce the SARS condition, be able to conduct the direct intervention, before then, Li Mu can only do something secretly. 不能提前发布消息,那也就意味着,李牧必须要等政府公布非典病情之后才能够进行直接干预,在此之前,李牧只能暗渡陈仓。 The means of doing something secretly have, but cannot project on the key point to come up. 暗渡陈仓的办法有很多,但都打不到关键点上去。 Li Mu is not the medical personnel, does not know that the SARS is what way, does not know how should treat, wants first to purchase a number of essential drugs to take to support regional ideas basically also to be hopeless at crucial moments ; 李牧不是医务人员,不知道非典到底是什么路数,更不知道到底应该如何治疗,想先采购一批关键药品在关键时刻拿出来支援各地的想法也基本没戏; Thinks it over, Li Mu felt own present most should do, finds an excuse, stores up some Disinfect Liquid as well as can effectively cut the infection probability the masks as well as other medical supplies. 想来想去,李牧觉得自己现在最应该做的,就是找个理由,多囤积一些消毒液以及能够有效降低感染几率的口罩以及其他的医疗用品。 However, this thing grain bin was short was not meaningful, but the grain bin were many, seemed especially strange. 但是,这种东西囤少了没什么意义,可囤多了,又显得格外诡异。 An entrepreneur of own internet industry, before the SARS has not entered the populace view, stores up Disinfect Liquid and mask massively, this cannot somewhat be justified. 自己一个互联网行业的企业家,在非典还没有进入大众视野之前,就大量囤积消毒液和口罩,这本身就有些说不过去。 But if, the mask and can't Disinfect Liquid the grain bin, what oneself also be able to make for the SARS? By that time, oneself feared that can only donate money. 可是,如果连口罩和消毒液都不能囤的话,那自己还能为非典做点什么？到那个时候,自己怕是只能捐钱了。 But Li Mu has passed through that flustered stage personal, the inferior mask that is basic the protection turns several times of even more than ten times, one bottle of 84 Disinfect Liquid price can fry to over a hundred Yuan, one package of Ban Lan Gen (Herbal Tea) price turns twenty times not to have the city valuably. 李牧可是切身经历过那个人心惶惶的阶段,一个根本起不到防护作用的劣质口罩翻几倍甚至十几倍,一瓶84消毒液的价格能炒到上百元,一包板蓝根的价格翻二十几倍还都有价无市。 People do not dare to go out, do not dare to contact, once some side people have a fever immediately to panic at the slightest move, once oneself feel somewhat has a fever, immediately panic-stricken incomparable, a person has a fever, all personnel, even the entire bedroom building must block to isolate, every day people discussed where was where are also many a case, where where dead one, that scared condition, making one unable to forget for a lifetime. 人们不敢出门、不敢与人接触,一旦身边有人发烧立刻风声鹤唳,一旦自己感觉有些发烧,立刻惊恐无比,一人发烧,全班,甚至整栋寝室楼都要封锁隔离,人们每天讨论的就是哪里哪里又多了一个病例、哪里哪里又死去一个,那种恐慌的状态,让人一辈子也忘不掉。 Li Mu can think that now, first finds an appropriate excuse, stores up massively to the SARS useful commodity, because stores up the commodity in this stage the words, when will not have created the extrusion to the SARS will break out the similar commodity. 李牧现在能想到的,就是先找一个合适的理由,大量囤积对非典有用的物资,因为在这个阶段囤积物资的话,还不会对非典爆发时的同类物资造成挤压。 Reason that said now does not store up several months later brings the extrusion, the reason is each commodity under without the huge external factor stimulation, its market demand is very steady. 之所以说现在囤积不会对几个月后带来挤压,原因就是每一种商品在没有巨大外因刺激下,它的市场需求是非常平稳的。 If a Disinfect Liquid factory, every day the biggest Disinfect Liquid capacity is 10 myrialiters, but because the market demand is stable, the factory only produces six myrialiters every day, in this case, if oneself present stage to a factory effectiveness bulk purchasing order in two months, will guide the industrious increment of factory in these two months produces for oneself. 如果一家消毒液厂,每天最大的消毒液产能是十万升,但由于市场需求稳定,厂家每天只生产六万升,在这种情况下,如果自己现阶段给厂家一个时效在两个月内的大宗采购订单,就会引导厂家在这两个月内加班加点加量的为自己生产。 If oneself transform the product the factory extra capacity, a that such Disinfect Liquid factory, can produce four myrialiters Disinfect Liquid for oneself every day additionally, one month is 120 myrialiters and two months is 240 myrialiters, if canned becomes 200 milliliters small bottled, that is 12 million bottles. 如果自己把工厂额外的产能都转化成产品,那这样的一家消毒液厂,每天能够为自己额外生产四万升消毒液,一个月就是120万升、两个月就是240万升,如果罐装成200毫升的小瓶装,那就是1200万瓶。 After oneself take away the factory extra production increase these 240 myrialiters Disinfect Liquid, before the factory will restore itself, inevitably daily six myrialiters output, when the SARS breaks out, Disinfect Liquid on market happened to raid or insufficient, oneself have 12 million bottles of stocks to take the alleviation entire Disinfect Liquid market demand, and attacks these profiteer that attempts to depend on to store up hypes the Disinfect Liquid round of national disaster wealth. 自己拿走工厂额外增产的这240万升消毒液之后,厂家必然又会恢复自己之前每天六万升的产量,等到非典爆发,市面上的消毒液发生哄抢或者不足,自己就有1200万瓶的库存可以拿出来缓解整个消毒液的市场需求,并且冲击那些妄图靠囤积炒作消毒液发国难财的奸商。 A factory has 12 million bottles of words, perhaps if many several such factories, can store up goods over a hundred million bottles also perhaps. 一家工厂就有1200万瓶的话,如果多几家这样的工厂,没准可以囤货上亿瓶也说不定。 The mask is also same, SARS mainly through priming as well as respiratory tract dissemination, will therefore conform to the high standard mask of request is the average person best defense equipment, if can conform to standard manufacturer even overseas manufacturer there to step up to have custom-made a large quantities of mask from the home, when the time comes can certainly bring very major role to the SARS protection of entire society. 口罩也是一样,非典主要就是通过飞沫以及呼吸道传播,所以符合要求的高标准口罩将是普通人最好的防御装备,如果能够从国内符合标准的厂商甚至国外的厂商那里加紧定制一大批口罩,到时候对整个社会的非典防护一定可以带来非常大的作用。 Likewise, conforms to the standard hand soap and clothing to eliminate the vaccine even is the medical personnel must the exposure suit, will play the important role in that critical moment. 同理,符合标准的洗手液、衣物除菌液甚至是医护人员必须的防护服,在那个紧要关头都将起到至关重要的作用。 Moreover, these commodities are the condition of hoarding as a rare commodity and falling short of demand in the critical moment all of a sudden, not only will trigger the price pushing, will also initiate the people to rush to purchase crazily, once enters the condition of crazily rushing to purchase, will then certainly stir the social panic. 而且,这些物资在紧要关头一下子出于奇货可居、供不应求的状态,不但会引发哄抬价格,还会引发民众疯狂抢购,一旦进入疯狂抢购的状态,那么一定会引发社会恐慌。 100 go to the pharmacy to rush to purchase Ban Lan Gen (Herbal Tea) personally, finally Ban Lan Gen (Herbal Tea) rises in prices 20 times, moreover stores goods to be few, only then ten people bought, that remaining 90 people will be certainly scared. 一百个人去药店抢购板蓝根,结果板蓝根涨价二十倍,而且存货极少,只有十个人买到了,那剩下的九十个人一定都会恐慌。 At that time, if some people put out 100 boxes of Ban Lan Gen (Herbal Tea), at complete cost price, even a lower price sold to this 100 individuals, can suppress the Ban Lan Gen (Herbal Tea) price immediately, making it not have the opportunity to be brought the hype, because simultaneously the stock is enough, will not initiate to rush to purchase crazily, will not initiate to raid. 在那个时候,如果有人拿出一百盒板蓝根,以完全的成本价,甚至更低的价格卖给这一百个人,就能立刻压住板蓝根的价格,让它没有机会被人拿来炒作,同时由于存量足够,也就不会引发疯狂抢购,更不会引发哄抢。 Therefore thus it can be seen, the sufficient commodity will play the important role at crucial moments. 所以由此可见,充足的物资在关键时刻将起到至关重要的作用。 Then the issue comes now, oneself although knows that these commodities are extremely important , in the following liangsan months, what reason will oneself use to store up this kind of commodity crazily? 那么现在问题来了,自己虽然知道这些物资极其重要,那么,在接下来的两三个月时间里,自己用什么理由去疯狂囤积这类物资呢？
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