Inrepairingonenewlyandslightlyluxurioustheater, Li MuandFang Xudong and Muyingsystemcore technologiespersonneltogether, testOnline Ticket System of thisset of innovationextremely.
在装修一新、略显奢华的影院里,李牧与方旭东以及牧影系统的核心技术人员一起,对这套极其创新的网票系统进行测试。Before the test, Fang XudongfirstgaveLi Muto introduce the MuyingsystemTerminalMuyingself-serviceticketingmachine.
在测试之前,方旭东先给李牧介绍起了牧影系统的终端-牧影自助取票机。Inthismovie theater, placedfourself-serviceticketingmachines, the altitude of ticketingmachineinonemeter about eight, with the previous lifenetticketmaturelaterticketingdoes not have anydifference of machinein the configuration design, the complete machineuses the blackplexiglassto buildall over the body, directlymost striking then is17cuns (2.5 cm)screenmonitor, after the defaultstartingenterssystem, demonstratesMuyingsystemsomedemonstrationmaterialsunceasingly;
在这家电影院里,摆放了四台自助取票机,取票机的高度在一米八左右,与上辈子网票成熟之后的取票机在外形设计上没有什么区别,整机通体采用黑色有机玻璃打造,正面最醒目的便是17寸正屏显示器,默认开机进入系统之后便不断显示牧影系统的一些展示素材;
Under of screen, the inputarea of similarbankATMmachinepasswordkeyboard, thisregionbesidesfrombeyond 0 to9tennumbers, most striking„ticketing”button, „confirmation”button, „deletion”buttonas well as„return”button.
在屏幕的下方,有一个类似银行ATM机密码键盘的输入区,这个区域除了从0到九的十个数字之外,还有最醒目的“取票”按钮、“确认”按钮、“删除”按钮以及“返回”按钮。In the right hand of keyboardregionis the showing a ticketmouth, the userafter the ticketingis completed, the movie ticket that printswill put outfromhere;
在键盘区域的右手边是出票口,用户在取票完成后,打印出来的电影票将从这里吐出;Whatis quite regrettable, because the graphic operation terminaltechnology is not very maturereliably, the first generationterminalticketingmachinehas not adopted the touchingtechnology, thereforeLi Muas well asFang Xudong, whendesignsthisfirst-generationticketingmachine, conducted greatestsimplificationto the ticketingflow.
比较遗憾的是,由于触摸屏技术还不够成熟可靠,第一代的终端取票机没有采取触摸技术,所以李牧以及方旭东在设计这台第一代取票机的时候,对取票流程进行了最大程度的精简。First, systemwantsstarting, the userin the keyboardareaaccording to„ticketing”button, will show that directlyticketingcodeinputoption, but the ticketingcodeestablishes provisionallyforrandomeight-digit numbercharacterearlier, userafter„ticketing”button, the direct inputeightticketingcodes, the clickconfirmed,will enter the informationconfirmationpage, inmovie, time, seatas well asquantity that thispagedisplay customerwill purchaseand otherbasic information, the confirmationis unmistakable, the userclicksto confirmagain,canprint the movie ticket.
首先,系统只要开机,用户在键盘区按“取票”按钮,就会直接显示取票码输入选项,而取票码前期暂定为随机的八位数字,用户按“取票”按钮之后,直接输入八位取票码,点击确认,就会进入信息确认页,在这个页面会显示用户购买的电影场次、时间、座位以及数量等基本信息,确认无误,用户再点击确认,就可以打印电影票。Becausesystemdoesunusualis simple . Moreover the hardwareultramustdispose, thereforesystemsmoothis extremely high, almostdoes not have anyslowphenomenon, as the matter stands, user'ssmoothexperiencenotcompared withtouch-screendifference;
由于系统做的非常精简,而且硬件超需配置,所以系统的流畅度极高,几乎没有任何卡顿现象,这样一来,用户的流畅度体验并不比触屏差;Moreover, because the entitykeyboarduses the ATMmachine must be stabler, higher-endmetalkeyboard, robustdurable, touchis clear, the inputis smooth, the userthencompletes the ticketinginmore than ten20seconds.
而且,由于实体键盘采用比ATM机还要更稳定、更高端的金属键盘,皮实耐用、触感清晰,输入流畅,用户在十几二十秒钟内即可完成取票。Fang Xudongin a Li Mu'ssideintroduced: „Chief Li, whatourticketingmachinesuseis the IBMhardware, the overallreliabilityis very strong, moreoverthermo-sensitivepaperprinting that the printingpartuses, the maintenanceis more convenient, speciallycustom-madeticketonevolumecanprint10,000movie tickets, replacing the ticketis also simple, onepersontwominutesthencomplete the replacement.”方旭东在李牧的身边介绍道:“李总,咱们的取票机采用的是IBM的硬件,整体可靠性很强,而且打印部分采用的热敏纸打印,维护更加方便,特别定制的票纸一卷可以打印一万张电影票,更换票纸也非常简单,一个人两分钟即可完成更换。”Li Munods, askedhim: „How many are the production cost of first-generationticketingmachine?”李牧点了点头,问他:“第一代取票机的制造成本是多少?”Fang Xudongsaid: „At presentwealtogetherhave custom-made100to the factory, eachexpensein the 20,0003000Yuan, the cost comparison of die sinkingis probably high, iflaterwecontinueto have custom-made, the costwill be getting more and more low, finallyshouldbe ableto reduceto the 20,000Yuan.”方旭东说:“目前我们一共向工厂定制了一百台,每台的费用大概在两万三千元,这其中开模的成本比较高,后期如果我们继续定制的话,成本会越来越低,最终应该能降低到两万元以内。”Li Musaid: „Wehave14movie theaters, is eachmovie theater the dispositions of fourticketingmachines?”李牧说:“咱们有14家电影院,每家电影院都是四台取票机的配置吗?”„Right.”Fang Xudongsaid: „At present the ticketingmachines of our14theatershave installed, is completely fourticketingmachinedispositions, now the factoryhad sent out the final20ticketingmachines, under weare preparingto continue the ordernow, thisquantity must youdecide.”
“没错。”方旭东说:“目前我们14家影院的取票机都已经安装好了,全部是四台取票机配置,现在工厂已经把最后的二十台取票机发出了,我们现在正准备继续下订单,这个数量还得您来定。”Li Munods, said: „Discussedwith the factory, ifthisbatch of machines the testhad no issue, our secondbatchdirectlyordered5000, determinedseveralkey pointswiththem, onewas the time;Oneis the price;Post-salesupports.”李牧点了点头,道:“跟工厂谈一下,这批机器如果测试没有什么问题,那我们第二批直接预订五千台,跟他们确定几个关键点,一个是时间;一个是价格;还有售后支撑。”„5000?!”Fang Xudonghear of being flabbergasted, exclaim: „Chief Li, was only thispurchase orderhundred million!”
“五千台?!”方旭东听的咋舌,惊叹道:“李总,光是这个采购订单就过亿了啊!”„Hundred millionare unimportant.”Li Musaid: „Whatournextwantingseizesnationalallmovie theatersfast, without the terminal hardwareseizeswithwhat?”
“过亿不要紧。”李牧说:“我们下一步要的是快速占领全国所有的电影院,没有终端硬件拿什么占领?”Saying, Li Musupplementsone: „Wemustplaymustplay a great writer, from the beginningmakes others know,thisthingburnsmoney, theycannot play.”
说着,李牧又补充一句:“我们要玩就要玩个大手笔,从一开始就让其他人知道,这东西烧钱,他们玩不起。”Fang Xudongnodsagain and again: „IunderstoodChief Li.”方旭东连连点头:“我明白了李总。”Li Musaidlater: „Measurescompletebuying tickets and ticketingflow.”李牧随后说道:“测一下完整的购票、取票流程吧。”Fang Xudongsaid: „You arrived here, the ticket windowweprepare the computer, youcanduring the experiencebought ticketssystem, looked attheatersales managementbackstagesystem.”方旭东说:“您到这边,售票窗口这边我们准备好了电脑,您可以在体验购票系统的同时,看一下影院销售管理后台系统。”Li MufollowsFang Xudongto arrive at the bookingservice desk in theater, severalIBMmercantile aeroplaneshave entered the Muyingtheatersales managementbackstage, butanotherIBMnotebookenteredMuyingin the systemhome page of YYnet.李牧跟着方旭东来到影院的售票服务台,几台IBM的商用机已经进入牧影的影院销售管理后台,而另一台IBM的笔记本则进入了牧影在YY网的系统首页。Fang Xudongintroduced: „Youcan first choicetheater and moviefrom the notebookandnumber, thisinsidemovie and numberbeIwritecasually, does not hinderto test.”方旭东介绍道:“您可以先从笔记本上选择影院和影片、场次,这里面的影片以及场次都是我随便写的,不妨碍测试。”Li Munods, firstwithnotebooklog inownYYaccount number, inMuying Online Tickets System, found itselfto saylaterinthetheater, laterimmediatelysees the movielist of today'scinema, because the theaterhas not restored operations, thereforeinsidemovieisFang Xudongwritescasually, Li Muchose«Godfather», thenchosea halfhour later number, immediatelyseesthisnumberin the seatlayoutchart of shadowhall.李牧点点头,先是用笔记本登陆了自己的YY账号,随后在牧影在线票务系统里,找到了自己说在的这家影院,随后立刻看到了今天影院放映的影片列表,不过由于影院还没有恢复营业,所以里面的影片都是方旭东随便写的,李牧选择了其中一部《教父》,然后选择了半小时后的场次,立刻就看到了这个场次所在影厅的座椅布局图。Li Mulockedtwoseatsandsuccessfullypay money, Li Muwill then obtainticketingcode of oneskewer of eight-digit numbers, the Li Muchoiceticketing the codeto transmit the cell phone, after severalseconds, thenreceived an information, the information contentwas: „Thankyouto useMuying Online Ticket Platform, when youhave boughtsome day , some month , some yearsome, such and suchtheatersandsuch and suchhall«Godfather»watching moviesticket2, seat: 11rows of 06and11rows07, ticketingcode: 33112323, pleaseuseticketing the yardin the theaterticketingmachineor the counterticketing, ifthere is an issue, pleasesend a telegram to the Muyingcustomer service: 010......”李牧锁定了其中两个座位并成功付款,紧接着李牧便得到了一串八位数的取票码,李牧选择将取票码发送到手机,几秒钟之后便收到了一条信息,信息内容是:“感谢您使用牧影在线票务平台,您已购某年某月某日某时,某某影院、某某厅《教父》观影票二张,座位:11排06、11排07,取票码:33112323,请使用取票码在影院取票机或者柜台取票,如有问题,请致电牧影客服:010……”At this time, Fang Xudongopens the seating orderwatch of themovieLi MuboughtonnearbyIBMmercantile aeroplaneimmediately, 11rows of 06and72seatdemonstrationshave really sold, moreoverbehindselling, but alsohastwoSmall charactersMuying.
这时候,方旭东立刻在旁边的IBM商用机上打开李牧买的这一场次电影的座次表,11排06、07两个座位果然显示已售出,而且在售出后面,还带着两个小字-牧影。
The userplatformorderssuccessfully, the theaterplatformalmostreceives the confirmationinformationimmediately, the seatshowed that forhas sold, thisspeed and efficiencymakeLi Muverysatisfied, butLi Murenovated the page of computerlater, after loadingbooking in shadowhall, reallyalsoshowed that 11rows of 06and72seatshave sold.
用户平台下单成功,影院平台几乎立刻就收到确认信息,将座位显示为已售出,这个速度和效率让李牧非常满意,而李牧随后又刷新了电脑的页面,重新加载了影厅的售票情况后,果然也显示11排06、07两个座位已售出。
The userplatform, is the theaterplatform, canachieveto the renewal of stockreal-time, this pointis important, real-timeexchanges the situation without ultrasellswrong, sells, canpromote the user experience.
无论是用户平台,还是影院平台,对库存的更新都能够做到实时,这一点非常重要,实时互通就不会出现超售、错售的情况,更能提升用户体验。Li Mutakes the cell phonelater, before arriving at the ticketingmachine, the clickticketing, inputeightticketingcodes, afterconfirmingorderinformation, immediatelyclicksto confirm the printing, the showing a ticketmouthputs outtwomovie ticketsimmediately, the information of face valuepurchased the number the informationto be completely unmistakablewith.李牧随后拿着手机,来到取票机前,点击取票,输入了八位取票码,在确认了订单信息之后,立刻点击确认打印,出票口立刻吐出两张电影票,票面的信息与自己购买场次的信息完全无误。Whole setsystemlooksverycomplex, but the logical flowis direct-viewing:
整套系统看起来很复杂,但是逻辑流程却非常直观:First, the usercanexamineeachnumber and seatsales figure in the userplatformallying the theater, afterchoiceandseatalsopayis successful, systemimmediatelythesetwoseatsthoroughlydeadlocks, no longermakesanybodypurchase;
首先,用户在用户平台可以查看每一家加盟影院的场次与座位销售情况,在选择场次、座位并且支付成功后,系统立刻将这两个座位彻底锁死,不再让任何人购买;Next, after the orderachieves, systemfeeds backto the managementbackstage of theaterimmediately, toldmanages the backstageto have the newseatto sell, the managementbackstagebi directional integrationstockcondition, not to make the theatersellagain;
其次,订单达成后,系统立刻反馈给影院的管理后台,告诉管理后台已经有新的座位售出、管理后台紧接着同步修改库存状态、不让影院再售出;Again, systemproduceseightcodesforthisorderimmediately, andwill codefeeds backto the user, 33112323 that for exampleLi Mureceiveda moment ago, if the user need the informationsends to the cell phone, then the systemserverwill then use the operatorchannel of cooperation, sends to in the form of message the relevant information the cell phone of user;
再次,系统立刻为这个订单生成一个八位编码,并将编码反馈给用户,例如李牧刚才收到的33112323,如果用户需要将信息下发至手机,那么系统服务器便会采用合作的运营商渠道,把相关信息以短信的形式发到用户的手机上;At this time, in the entireMuyingsystembigbackstage, ticketingcode33112323has matchedwithtwoseats of Li Muchoice, placesin the database the waitingterminalticketingmachinecheckup, the process of thiswaitingcheckupalsotogive the usercorrected error.
这时,在整个牧影系统的大后台里,取票码33112323已经与李牧选择的两个座位相匹配,放在数据库里等待终端取票机核对,这个等待核对的过程也是为了给用户纠错。IfLi Muwent tomistakenlyothertheater, afterinputting33112323ticketingcodes, the terminal that the systemdeterminationrequestshowed a ticketwas not located in the theater in buying ticketsinformation, will pop up the strikingpromptto tell the user, supported the userto continueto choose the printingto show a ticket.
如果李牧去错了别的影院,那么在输入33112323的取票码后,系统判定请求出票的终端机并非位于购票信息内的影院,会弹出醒目的提示告诉用户,同时也支持用户继续选择打印出票。IfLi Muhas not gone to the wrongtheater, systemdeterminedterminal that the requestshows a ticketsituated inbuying ticketstheater, directlyto the option that the user the printingwill show a ticket;
如果李牧没去错影院,系统确定请求出票的终端机就位于购票的影院内,就会直接给用户打印出票的选项;Once33112323ticketingcodesalsoshowed a ticketby the successconfirmation, systembecomes invalidthisticketingcodeimmediately, prevents the repeat print.
一旦33112323的取票码被成功确认并且出票,系统会立刻将这个取票码作废,防止重复打印。Thisset of systemmanages the backstagerelated to a bigbackstage, a useronstageand a merchant, as well asticketing the terminal, onecell phone text messagetransmissionmechanism, althoughlookssomewhatnumerous and disorderly, butto user, the behaviorcostin useis not high, choosing the number, to buy tickets the paymentandticketingto watch movies, entireflowverysmoothness.
这一套系统涉及一个大后台、一个用户前台、一个商户管理后台,以及一台取票终端、一套手机短信发送机制,虽然看起来有些庞杂,但是对用户来说,使用时的行为成本并不高,选场次、购票支付、取票观影,整个流程都非常之顺畅。Li Muaftertesting the use of whole setsystem, the heartis especially excited, the appearance of Online Ticket System, thisage, absolutelyis the subversiveexperience!李牧在测试了整套系统的使用之后,心底格外兴奋,网票系统的出现,在这个年代来说,绝对是颠覆性的体验!Itcanmake the usernot use the theater, knew the theateron the same dayas well asrecentseveraldays of showingarrangements, evenbooking of eachmovie, ceased the userto arrive at the theaterto discovernot to have the ticket, ordid not have the situation of appropriateseat;
它可以让用户不用到影院,就知道影院当天以及最近几天的放映安排,甚至还有每一场电影的售票情况,杜绝了用户到了影院发现没有票,或者没有合适座位的情况;Alsocanmake the usernot need the theaterto buyahead of time the ticket, avoidedto the theaterthoroughlyagain the tediousflow that lines upto buy a ticket.
还能让用户不用到影院就提前把票买好,彻底避免了到影院再排队买票的繁琐流程。Thisset of system not only can promote the convenience that the userwatches movies, simplifiedtheaterbookingflowas well asmanpowercost, whatis more important, itmakes the onlinepromotion and promotionextremelysuitably.
这套系统不但能够提升用户观影的便捷,简化影院售票流程以及人力成本,更重要的是,它极其适用做线上推广与促销。Nowadays, the domesticfilm market is very low, mostCinemasinglefieldmovieprices about 25Yuan, the booking ratebasicallycannot achieve30%, ifYYpushes a pushto the entireYanjinguser, everyone bestows their 10Yuanwatching moviesticket, makingthembe ableat a price of 15 Yuan, directononlinebought a value25Yuanmovie ticket, will then certainly havesomenot to go to the movie theater, the user who evenlittlewent to the movie theaterchose the attempt, when the time comes the booking rateestimatedmustexplode;
现如今,国内电影市场还很低迷,大部分院线的单场电影价格在25元左右,上座率基本上达不到30%,假如YY给全燕京的用户推一条推送,每人赠送他们一张十元观影券,让他们能够以15元的价格,直接在线上买到价值25元的电影票,那么一定会有相当一批原本不去电影院,甚至少去电影院的用户选择尝试,到时候上座率估计要爆掉;If a screening hallhas100seats, 25Yuanticketsand30%booking rates, the singlefieldincome is also only750Yuan, ifconnectsMuyingsystem, YY conducts a roundpushto the local subscriberagain, not being able to do well the booking rate can over 80%, in that case, evenprice, be only15Yuan, the shadowhalls of 100seats, the singlefieldincomecanachieve1200, the increasesurpasses50%.
假如一个放映厅有一百个座位,25元一张票、30%的上座率,单场收入也不过只有750元,如果接入牧影系统,YY再对本地用户进行一轮推送,搞不好上座率能到80%以上,那样一来,即便票价只有15元,一百个座位的影厅,单场收入可以达到1200,增幅超过50%。Reason thatmustdecide5000terminals , because Li Muis assured, the Muyingsuchgoodthing, Cinemawill certainly not reject, butso long astheydo not reject, later the entiredownstream of Chinafilm industry, mayput in the bagby the Muyingplatform!
之所以要定五千台终端,就是因为李牧笃定,牧影这么好的东西,院线一定不会拒绝,而他们只要不拒绝,以后华夏电影行业的整个下游,都有可能被牧影平台收入囊中!
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