RINAPE :: Volume #11

#1087: Muying Ticket System

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In repairing one newly and slightly luxurious theater, Li Mu and Fang Xudong and Muying system core technologies personnel together, test Online Ticket System of this set of innovation extremely. 在装修一新、略显奢华的影院里,李牧与方旭东以及牧影系统的核心技术人员一起,对这套极其创新的网票系统进行测试。 Before the test, Fang Xudong first gave Li Mu to introduce the Muying system Terminal Muying self-service ticketing machine. 在测试之前,方旭东先给李牧介绍起了牧影系统的终端-牧影自助取票机。 In this movie theater, placed four self-service ticketing machines, the altitude of ticketing machine in one meter about eight, with the previous life net ticket mature later ticketing does not have any difference of machine in the configuration design, the complete machine uses the black plexiglass to build all over the body, directly most striking then is 17 cuns (2.5 cm) screen monitor, after the default starting enters system, demonstrates Muying system some demonstration materials unceasingly ; 在这家电影院里,摆放了四台自助取票机,取票机的高度在一米八左右,与上辈子网票成熟之后的取票机在外形设计上没有什么区别,整机通体采用黑色有机玻璃打造,正面最醒目的便是17寸正屏显示器,默认开机进入系统之后便不断显示牧影系统的一些展示素材; Under of screen, the input area of similar bank ATM machine password keyboard, this region besides from beyond 0 to 9 ten numbers, most striking „ticketing” button, „confirmation” button, „deletion” button as well as „return” button. 在屏幕的下方,有一个类似银行ATM机密码键盘的输入区,这个区域除了从0到九的十个数字之外,还有最醒目的“取票”按钮、“确认”按钮、“删除”按钮以及“返回”按钮。 In the right hand of keyboard region is the showing a ticket mouth, the user after the ticketing is completed, the movie ticket that prints will put out from here ; 在键盘区域的右手边是出票口,用户在取票完成后,打印出来的电影票将从这里吐出; What is quite regrettable, because the graphic operation terminal technology is not very mature reliably, the first generation terminal ticketing machine has not adopted the touching technology, therefore Li Mu as well as Fang Xudong, when designs this first-generation ticketing machine, conducted greatest simplification to the ticketing flow. 比较遗憾的是,由于触摸屏技术还不够成熟可靠,第一代的终端取票机没有采取触摸技术,所以李牧以及方旭东在设计这台第一代取票机的时候,对取票流程进行了最大程度的精简。 First, system wants starting, the user in the keyboard area according to „ticketing” button, will show that directly ticketing code input option, but the ticketing code establishes provisionally for random eight-digit number character earlier, user after „ticketing” button, the direct input eight ticketing codes, the click confirmed, will enter the information confirmation page, in movie, time, seat as well as quantity that this page display customer will purchase and other basic information, the confirmation is unmistakable, the user clicks to confirm again, can print the movie ticket. 首先,系统只要开机,用户在键盘区按“取票”按钮,就会直接显示取票码输入选项,而取票码前期暂定为随机的八位数字,用户按“取票”按钮之后,直接输入八位取票码,点击确认,就会进入信息确认页,在这个页面会显示用户购买的电影场次、时间、座位以及数量等基本信息,确认无误,用户再点击确认,就可以打印电影票。 Because system does unusual is simple . Moreover the hardware ultra must dispose, therefore system smooth is extremely high, almost does not have any slow phenomenon, as the matter stands, user's smooth experience not compared with touch-screen difference ; 由于系统做的非常精简,而且硬件超需配置,所以系统的流畅度极高,几乎没有任何卡顿现象,这样一来,用户的流畅度体验并不比触屏差; Moreover, because the entity keyboard uses the ATM machine must be stabler, higher-end metal keyboard, robust durable, touch is clear, the input is smooth, the user then completes the ticketing in more than ten 20 seconds. 而且,由于实体键盘采用比ATM机还要更稳定、更高端的金属键盘,皮实耐用、触感清晰,输入流畅,用户在十几二十秒钟内即可完成取票。 Fang Xudong in a Li Mu's side introduced: „Chief Li, what our ticketing machines use is the IBM hardware, the overall reliability is very strong, moreover thermo-sensitive paper printing that the printing part uses, the maintenance is more convenient, specially custom-made ticket one volume can print 10,000 movie tickets, replacing the ticket is also simple, one person two minutes then complete the replacement.” 方旭东在李牧的身边介绍道:“李总,咱们的取票机采用的是IBM的硬件,整体可靠性很强,而且打印部分采用的热敏纸打印,维护更加方便,特别定制的票纸一卷可以打印一万张电影票,更换票纸也非常简单,一个人两分钟即可完成更换。” Li Mu nods, asked him: „How many are the production cost of first-generation ticketing machine?” 李牧点了点头,问他:“第一代取票机的制造成本是多少？” Fang Xudong said: „At present we altogether have custom-made 100 to the factory, each expense in the 20,000 3000 Yuan, the cost comparison of die sinking is probably high, if later we continue to have custom-made, the cost will be getting more and more low, finally should be able to reduce to the 20,000 Yuan.” 方旭东说:“目前我们一共向工厂定制了一百台,每台的费用大概在两万三千元,这其中开模的成本比较高,后期如果我们继续定制的话,成本会越来越低,最终应该能降低到两万元以内。” Li Mu said: „We have 14 movie theaters, is each movie theater the dispositions of four ticketing machines?” 李牧说:“咱们有14家电影院,每家电影院都是四台取票机的配置吗？” „Right.” Fang Xudong said: „At present the ticketing machines of our 14 theaters have installed, is completely four ticketing machine dispositions, now the factory had sent out the final 20 ticketing machines, under we are preparing to continue the order now, this quantity must you decide.” “没错。”方旭东说:“目前我们14家影院的取票机都已经安装好了,全部是四台取票机配置,现在工厂已经把最后的二十台取票机发出了,我们现在正准备继续下订单,这个数量还得您来定。” Li Mu nods, said: „Discussed with the factory, if this batch of machines the test had no issue, our second batch directly ordered 5000, determined several key points with them, one was the time ; One is the price ; Post-sale supports.” 李牧点了点头,道:“跟工厂谈一下,这批机器如果测试没有什么问题,那我们第二批直接预订五千台,跟他们确定几个关键点,一个是时间;一个是价格;还有售后支撑。” „5000?!” Fang Xudong hear of being flabbergasted, exclaim: „Chief Li, was only this purchase order hundred million!” “五千台？！”方旭东听的咋舌,惊叹道:“李总,光是这个采购订单就过亿了啊！” „Hundred million are unimportant.” Li Mu said: „What our next wanting seizes national all movie theaters fast, without the terminal hardware seizes with what?” “过亿不要紧。”李牧说:“我们下一步要的是快速占领全国所有的电影院,没有终端硬件拿什么占领？” Saying, Li Mu supplements one: „We must play must play a great writer, from the beginning makes others know, this thing burns money, they cannot play.” 说着,李牧又补充一句:“我们要玩就要玩个大手笔,从一开始就让其他人知道,这东西烧钱,他们玩不起。” Fang Xudong nods again and again: „I understood Chief Li.” 方旭东连连点头:“我明白了李总。” Li Mu said later: „Measures complete buying tickets and ticketing flow.” 李牧随后说道:“测一下完整的购票、取票流程吧。” Fang Xudong said: „You arrived here, the ticket window we prepare the computer, you can during the experience bought tickets system, looked at theater sales management backstage system.” 方旭东说:“您到这边,售票窗口这边我们准备好了电脑,您可以在体验购票系统的同时,看一下影院销售管理后台系统。” Li Mu follows Fang Xudong to arrive at the booking service desk in theater, several IBM mercantile aeroplanes have entered the Muying theater sales management backstage, but another IBM notebook entered Muying in the system home page of YY net. 李牧跟着方旭东来到影院的售票服务台,几台IBM的商用机已经进入牧影的影院销售管理后台,而另一台IBM的笔记本则进入了牧影在YY网的系统首页。 Fang Xudong introduced: „You can first choice theater and movie from the notebook and number, this inside movie and number be I write casually, does not hinder to test.” 方旭东介绍道:“您可以先从笔记本上选择影院和影片、场次,这里面的影片以及场次都是我随便写的,不妨碍测试。” Li Mu nods, first with notebook log in own YY account number, in Muying Online Tickets System, found itself to say later in the theater, later immediately sees the movie list of today's cinema, because the theater has not restored operations, therefore inside movie is Fang Xudong writes casually, Li Mu chose «Godfather», then chose a half hour later number, immediately sees this number in the seat layout chart of shadow hall. 李牧点点头,先是用笔记本登陆了自己的YY账号,随后在牧影在线票务系统里,找到了自己说在的这家影院,随后立刻看到了今天影院放映的影片列表,不过由于影院还没有恢复营业,所以里面的影片都是方旭东随便写的,李牧选择了其中一部《教父》,然后选择了半小时后的场次,立刻就看到了这个场次所在影厅的座椅布局图。 Li Mu locked two seats and successfully pay money, Li Mu will then obtain ticketing code of one skewer of eight-digit numbers, the Li Mu choice ticketing the code to transmit the cell phone, after several seconds, then received an information, the information content was: „Thank you to use Muying Online Ticket Platform, when you have bought some day , some month , some year some, such and such theaters and such and such hall «Godfather» watching movies ticket 2, seat: 11 rows of 06 and 11 rows 07, ticketing code: 33112323, please use ticketing the yard in the theater ticketing machine or the counter ticketing, if there is an issue, please send a telegram to the Muying customer service: 010......” 李牧锁定了其中两个座位并成功付款,紧接着李牧便得到了一串八位数的取票码,李牧选择将取票码发送到手机,几秒钟之后便收到了一条信息,信息内容是:“感谢您使用牧影在线票务平台,您已购某年某月某日某时,某某影院、某某厅《教父》观影票二张,座位:11排06、11排07,取票码:33112323,请使用取票码在影院取票机或者柜台取票,如有问题,请致电牧影客服:010……” At this time, Fang Xudong opens the seating order watch of the movie Li Mu bought on nearby IBM mercantile aeroplane immediately, 11 rows of 06 and 72 seat demonstrations have really sold, moreover behind selling, but also has two Small characters Muying. 这时候,方旭东立刻在旁边的IBM商用机上打开李牧买的这一场次电影的座次表,11排06、07两个座位果然显示已售出,而且在售出后面,还带着两个小字-牧影。 The user platform orders successfully, the theater platform almost receives the confirmation information immediately, the seat showed that for has sold, this speed and efficiency make Li Mu very satisfied, but Li Mu renovated the page of computer later, after loading booking in shadow hall, really also showed that 11 rows of 06 and 72 seats have sold. 用户平台下单成功,影院平台几乎立刻就收到确认信息,将座位显示为已售出,这个速度和效率让李牧非常满意,而李牧随后又刷新了电脑的页面,重新加载了影厅的售票情况后,果然也显示11排06、07两个座位已售出。 The user platform, is the theater platform, can achieve to the renewal of stock real-time, this point is important, real-time exchanges the situation without ultra sells wrong, sells, can promote the user experience. 无论是用户平台,还是影院平台,对库存的更新都能够做到实时,这一点非常重要,实时互通就不会出现超售、错售的情况,更能提升用户体验。 Li Mu takes the cell phone later, before arriving at the ticketing machine, the click ticketing, input eight ticketing codes, after confirming order information, immediately clicks to confirm the printing, the showing a ticket mouth puts out two movie tickets immediately, the information of face value purchased the number the information to be completely unmistakable with. 李牧随后拿着手机,来到取票机前,点击取票,输入了八位取票码,在确认了订单信息之后,立刻点击确认打印,出票口立刻吐出两张电影票,票面的信息与自己购买场次的信息完全无误。 Whole set system looks very complex, but the logical flow is direct-viewing: 整套系统看起来很复杂,但是逻辑流程却非常直观: First, the user can examine each number and seat sales figure in the user platform allying the theater, after choice and seat also pay is successful, system immediately these two seats thoroughly deadlocks, no longer makes anybody purchase ; 首先,用户在用户平台可以查看每一家加盟影院的场次与座位销售情况,在选择场次、座位并且支付成功后,系统立刻将这两个座位彻底锁死,不再让任何人购买; Next, after the order achieves, system feeds back to the management backstage of theater immediately, told manages the backstage to have the new seat to sell, the management backstage bi directional integration stock condition, not to make the theater sell again ; 其次,订单达成后,系统立刻反馈给影院的管理后台,告诉管理后台已经有新的座位售出、管理后台紧接着同步修改库存状态、不让影院再售出; Again, system produces eight codes for this order immediately, and will code feeds back to the user, 33112323 that for example Li Mu received a moment ago, if the user need the information sends to the cell phone, then the system server will then use the operator channel of cooperation, sends to in the form of message the relevant information the cell phone of user ; 再次,系统立刻为这个订单生成一个八位编码,并将编码反馈给用户,例如李牧刚才收到的33112323,如果用户需要将信息下发至手机,那么系统服务器便会采用合作的运营商渠道,把相关信息以短信的形式发到用户的手机上; At this time, in the entire Muying system big backstage, ticketing code 33112323 has matched with two seats of Li Mu choice, places in the database the waiting terminal ticketing machine checkup, the process of this waiting checkup also to give the user corrected error. 这时,在整个牧影系统的大后台里,取票码33112323已经与李牧选择的两个座位相匹配,放在数据库里等待终端取票机核对,这个等待核对的过程也是为了给用户纠错。 If Li Mu went to mistakenly other theater, after inputting 33112323 ticketing codes, the terminal that the system determination request showed a ticket was not located in the theater in buying tickets information, will pop up the striking prompt to tell the user, supported the user to continue to choose the printing to show a ticket. 如果李牧去错了别的影院,那么在输入33112323的取票码后,系统判定请求出票的终端机并非位于购票信息内的影院,会弹出醒目的提示告诉用户,同时也支持用户继续选择打印出票。 If Li Mu has not gone to the wrong theater, system determined terminal that the request shows a ticket situated in buying tickets theater, directly to the option that the user the printing will show a ticket ; 如果李牧没去错影院,系统确定请求出票的终端机就位于购票的影院内,就会直接给用户打印出票的选项; Once 33112323 ticketing codes also showed a ticket by the success confirmation, system becomes invalid this ticketing code immediately, prevents the repeat print. 一旦33112323的取票码被成功确认并且出票,系统会立刻将这个取票码作废,防止重复打印。 This set of system manages the backstage related to a big backstage, a user onstage and a merchant, as well as ticketing the terminal, one cell phone text message transmission mechanism, although looks somewhat numerous and disorderly, but to user, the behavior cost in use is not high, choosing the number, to buy tickets the payment and ticketing to watch movies, entire flow very smoothness. 这一套系统涉及一个大后台、一个用户前台、一个商户管理后台,以及一台取票终端、一套手机短信发送机制,虽然看起来有些庞杂,但是对用户来说,使用时的行为成本并不高,选场次、购票支付、取票观影,整个流程都非常之顺畅。 Li Mu after testing the use of whole set system, the heart is especially excited, the appearance of Online Ticket System, this age, absolutely is the subversive experience! 李牧在测试了整套系统的使用之后,心底格外兴奋,网票系统的出现,在这个年代来说,绝对是颠覆性的体验！ It can make the user not use the theater, knew the theater on the same day as well as recent several days of showing arrangements, even booking of each movie, ceased the user to arrive at the theater to discover not to have the ticket, or did not have the situation of appropriate seat ; 它可以让用户不用到影院,就知道影院当天以及最近几天的放映安排,甚至还有每一场电影的售票情况,杜绝了用户到了影院发现没有票,或者没有合适座位的情况; Also can make the user not need the theater to buy ahead of time the ticket, avoided to the theater thoroughly again the tedious flow that lines up to buy a ticket. 还能让用户不用到影院就提前把票买好,彻底避免了到影院再排队买票的繁琐流程。 This set of system not only can promote the convenience that the user watches movies, simplified theater booking flow as well as manpower cost, what is more important, it makes the online promotion and promotion extremely suitably. 这套系统不但能够提升用户观影的便捷,简化影院售票流程以及人力成本,更重要的是,它极其适用做线上推广与促销。 Nowadays, the domestic film market is very low, most Cinema single field movie prices about 25 Yuan, the booking rate basically cannot achieve 30%, if YY pushes a push to the entire Yanjing user, everyone bestows their 10 Yuan watching movies ticket, making them be able at a price of 15 Yuan, direct on online bought a value 25 Yuan movie ticket, will then certainly have some not to go to the movie theater, the user who even little went to the movie theater chose the attempt, when the time comes the booking rate estimated must explode ; 现如今,国内电影市场还很低迷,大部分院线的单场电影价格在25元左右,上座率基本上达不到30%,假如YY给全燕京的用户推一条推送,每人赠送他们一张十元观影券,让他们能够以15元的价格,直接在线上买到价值25元的电影票,那么一定会有相当一批原本不去电影院,甚至少去电影院的用户选择尝试,到时候上座率估计要爆掉; If a screening hall has 100 seats, 25 Yuan tickets and 30% booking rates, the single field income is also only 750 Yuan, if connects Muying system, YY conducts a round push to the local subscriber again, not being able to do well the booking rate can over 80%, in that case, even price, be only 15 Yuan, the shadow halls of 100 seats, the single field income can achieve 1200, the increase surpasses 50%. 假如一个放映厅有一百个座位,25元一张票、30%的上座率,单场收入也不过只有750元,如果接入牧影系统,YY再对本地用户进行一轮推送,搞不好上座率能到80%以上,那样一来,即便票价只有15元,一百个座位的影厅,单场收入可以达到1200,增幅超过50%。 Reason that must decide 5000 terminals , because Li Mu is assured, the Muying such good thing, Cinema will certainly not reject, but so long as they do not reject, later the entire downstream of China film industry, may put in the bag by the Muying platform! 之所以要定五千台终端,就是因为李牧笃定,牧影这么好的东西,院线一定不会拒绝,而他们只要不拒绝,以后华夏电影行业的整个下游,都有可能被牧影平台收入囊中！
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