RINAPE :: Volume #11

#1081: Sealed you not to seal you?

LNMTL needs user funding to survive Read More

YY stops the support comprehensively to PO Box Yahoo, is Li Mu in view of the first spear/gun that the international giant sends out. yy全面停止对雅虎的支持,是李牧针对国际巨头发出的第一枪。 Before YY although already like easily accomplished destroyed msn and icq user base, but that was not the positive/direct war of engaging in hand-to-hand combat, Li Mu made well own product, makes the user choose freely, but this time, he decided taking this opportunity, while to the internet industry demonstrated muscle, making the capital realize YY now to the enormous influence of entire internet industry. 之前yy虽然已经如摧枯拉朽般将msn与icq的用户基础摧毁,但那并不是短兵相接的正面战争,李牧只是把自己的产品做得更好、让用户自由选择,但是这一次,他决定借这个机会,在向互联网行业展示肌肉的同时,让资本意识到yy现在对整个互联网行业的巨大影响力。 YY blocks PO Box Yahoo connection, causing PO Box Yahoo user to fall suddenly, this point came as a surprise to all internet industry jobholders. yy封锁雅虎接口,导致雅虎用户暴跌,这一点出乎了所有互联网行业从业人员的预料。 Afterward the response that they lag behind, Li Mu has usually not met „old friend”, his Silicon Valley hardcore powder and «silion-valley-magazine» Chief Editor Ben Clarkson published one on individual Blog in -depth analysis that the internet industry becomes a hit, in this analysis, he first put forward a brand-new internet concept: centralization, centralization! 随后他们才后知后觉的反应过来,李牧素未谋面的“老朋友”、他那个硅谷铁杆粉、《silion-valley-magazine》的主编ben.clarkson在个人博客上发表了一篇在互联网行业爆红的深度分析,在这篇分析中,他首先提出了一个崭新的互联网概念:centralization,中心化！ Ben Clarkson said, the YY strong influence, proved internet starts to be in the centralized development phase, the customers demand will conduct the high degree of concentration in some single platform, but the object of this high degree of concentration is YY. ben.clarkson说,yy的强大影响力,证明了互联网开始进入中心化发展阶段,用户需求将在某个单一平台上进行高度集中,而这个高度集中的对象就是yy。 YY is a super product in the true sense, it not only covered immediate Instant Messenger and making friends public relations, even also covered the sound video to chat, document alternately, the email, individual Boss log and cartoon show, Game Hall and other functions in one, in China, YY also had own navigation website as well as Portal website, the current capacity has also been domestic Portal first, now, it starts to arrange its English website. yy是一个真正意义上的超级产品,它不但涵盖了即时通讯、交友社交,甚至还涵盖了音视频聊天、文件交互、电子邮箱、个人blog、卡通秀、游戏大厅等多重功能于一身,在华夏,yy还有自己的导航网站以及门户网站,流量也已经稳居国内门户第一,现在,它又开始筹备它的英文网站。 This also means that in the products of other companies also when sole domain line development, YY already own tentacle expansion to entire internet. 这也就意味着,在其他公司的产品还在单一领域垂直发展的时候,yy已经把自己的触手扩张到整个互联网了。 Ben Clarkson felt, in the future everyone might chat with YY, works, records the life with YY with the YY net browsing consultation and with YY, simultaneously plays YY Game, as the matter stands, YY became a product of high degree of concentration, gathers to oneself various aspect demands of user, finally will turn into a central product that solves various user kinds of demands, even becomes the Browsing behavior center of global Internet users. ben.clarkson觉得,未来大家很可能用yy聊天、用yy工作、用yy网浏览咨询、用yy记录生活,同时又玩yy游戏,这样一来,yy就成了一个高度集中的产品,把用户的各方面需求都向自己汇聚,最终将自己变成一个解决用户各类需求的中心产品,甚至成为全球网民的上网行为中心。 But Ben Clarkson also believes, future internet needs certainly super centralized product of one like YY, fundamentally reduces various behavior costs of user, making the user obtain the greatest convenience. 而ben.clarkson也认为,将来的互联网一定需要一个像yy这样的超级中心化产品,从根本上降低用户的各种行为成本,让用户得到最大程度的便捷。 The centralized concept of Ben Clarkson, obtained the approval of entire industry all of a sudden, and becomes the hot topic of internet industry. ben.clarkson的中心化概念,一下子就得到了整个行业的认可,并且成为了互联网行业的热门话题。 Li Mu also saw the Ben Clarkson article, immediately is interested in Ben Clarkson this Renmin. 李牧也看到了ben.clarkson的文章,顿时对ben.clarkson这个人大感兴趣。 Ben Clarkson wrote about Li Mu and Muye Science and Technology article, but Li Mu had not sprouted with the idea that he meets, but today, when he noticed that Ben Clarkson takes the lead to propose centralized concept, he realized that depth of this person understanding of internet, makes itself exclaim in surprise sufficiently. ben.clarkson写了很多关于李牧和牧野科技的文章,但李牧一直没有萌生过与他见面的想法,但是今天,当他看到ben.clarkson率先提出中心化概念的时候,他意识到这人对互联网的理解之深,足以让自己为之惊叹。 Can before the centralization arrives sees the centralized symptom, Ben Clarkson is truly unusual. 能够在中心化到来之前就看到中心化的苗头,ben.clarkson确实非同一般。 But the internet industry is also the industry that a wind direction changes frequently, people after playing enough centralization, gradually trained the new ideological mode of decentralization, these basically were not individual can see that but was the entire industry turns around to accomplish in the small scale community of some stage, therefore in this case, Ben Clarkson can by individual vision see the clue also reorganized own one set of theory, this point was really good. 而互联网行业也是一个风向经常变化的行业,人们在玩够了中心化之后,逐渐又培养出了去中心化的新思维模式,这些基本上都不是个人能够看到的,而是整个行业在某一个阶段的小规模群体转身所造就出来的,所以在这种情况下,ben.clarkson能够靠个人的眼光从中看到端倪并且整理成自己的一套理论,这一点实在是太牛了。 Therefore Li Mu gave a Lin Qingya duty, with approximately arrives at Muye Science and Technology to come in Silicon Valley Ben Clarkson, oneself want to see him. 于是李牧给了林清雅一个任务,把同在硅谷的ben.clarkson约到牧野科技来,自己想见一见他。 Said that is sees, actually under wants to receive him. 说是见一见,其实是想把他收入麾下。 Li Mu even thinks that what kind of position to this person, oneself must specially establish a strategic research office for him, lets him by the status of brain truster, has one pile of brain trusters, will conduct the most exhaustive analysis for the company's future important strategy, to autoplastic comprehensive supplement. 李牧甚至想好了给这个人一个怎样的职位,自己要专门为他成立一个战略研究办公室,让他以智囊的身份,带着一堆智囊,为公司将来的重大战略进行最详尽的分析,对自己形成全面补充。 In the Li Mu's brain has the innumerable internet creative model, but is not every is suitable to bring in this age to operate, even if takes, still not meets 100% successes, Li Mu's most experiences come from previous life „participation”, some experiences come from this whole life „leader and actual combat”, now, oneself real deficient, is the scientific research pattern and conjunction of nowadays internet pattern, if there is such a to the brain trust that the nowadays internet pattern has understands extremely thoroughly, perhaps oneself can achieve to fight all over unmatched in the world hand truly. 李牧的脑子里有无数互联网创新模式,但不是每一个都适合拿来在这个年代操作,而且就算拿出来,也并非一定会100%成功,李牧的绝大多数经验来自于上辈子的“参与”,少部分经验来自于这辈子的“领导与实战”,现在,自己所真正缺乏的,就是研究创新模式与现今互联网格局的契合度,如果有这样一个对现今互联网格局有着极透彻了解的智囊团,自己恐怕就能真正做到打遍天下无敌手了。 What is more important, Li Mu also needs the enterprise to have a powerful error correction mechanism, now Muye Science and Technology or the Taobao net, is basically prompting forward following own strategic plan completely, although oneself have not practiced the dictatorial style of work in the company, but the company now is „practice of "what I say goes"” the condition, oneself said that anything is anything, no one opposed. 更重要的是,李牧还需要企业具备一个强大的纠错机制,现在无论是牧野科技还是淘宝网,基本上都在完全遵照自己的战略规划向前推进,虽说自己没有在公司搞过一言堂,但是公司现在就是“一言堂”的状态,自己说什么就是什么,没人反对。 However this opposition, basically is not because no one dares to oppose, but is the entire company has an extremely blind worship and trust to Li Mu, Li Mu said toward east, everyone will go all out to dash about wildly to east, will not raise any question completely. 不过这种反对,基本上不是因为没人敢于反对,而是整个公司对李牧都有着一种极其盲目的崇拜与信任,李牧说往东,大家就会拼命向东狂奔,完全不会提出任何质疑。 In situation that this condition in Li Mu does not make mistakes, can obtain the maximum efficiency, the strongest battle efficiency, before looking like two not to make war the German Empire, but, once Li Mu's judges to make a mistake, then the entire system will be duty-bound not to turn back charges into the wrong direction, does not allow any leeway completely, in that case, once strategic judgment serve mistake, what lost is not a war, but is an empire. 这种状态在李牧不犯错的情况下,可以得到最高的效率、最强的战斗力,就像是没有两线开战前的德意志帝国,可是,一旦李牧的判断出错,那么整个体系都将义无反顾的冲向错误的方向,完全不留任何余地,那样的话,一旦战略判断失误,输掉的绝不是一场战争,而是一个帝国。 Therefore Li Mu needs an error correction mechanism that has the independent thinking ability, this error correction mechanism when are correct, can provide many help to improve on perfection ; When discovered oneself make a mistake, can play the role of slam on the brakes, oneself and entire company will block. 所以李牧需要一个有独立思考能力的纠错机制,这套纠错机制在自己正确的时候,能够提供更多的帮助锦上添花;在发现自己犯错误的时候,能够起到急刹车的作用,将自己以及整个公司拦住。 If the past Hitler side can change the error correction mechanism of his strategic judgment serve, perhaps the pattern of the whole world will have the tremendous changes. 当年的希特勒身边如果有一个能够改变他战略判断的纠错机制,整个世界的格局恐怕都会发生翻天覆地的变化。 Ben Clarkson is receiving Lin Qingya to invite later Xinran (Joyful) on invitation, but before Li Mu and meeting time of Ben Clarkson agreement, the Yahoo high level personally arrived at Muye Science and Technology. ben.clarkson在接到林清雅邀请之后欣然应约,而就在李牧与ben.clarkson约定的见面时间之前,雅虎的高层亲自来到了牧野科技。 The entire line blockade of YY, making the user liveness of PO Box Yahoo suffer avalanche -type slump to slide immediately, the Yahoo high level visits on own initiative, for can dispel the misunderstanding, to lift the blockade of YY. yy的全线封锁,让雅虎的用户活跃度立刻遭受崩塌式的暴跌下滑,雅虎高层主动上门,为的是能够消除误会、解除yy的封锁。 When the Yahoo high level has the full apology to attempt immediately with Muye Science and Technology mediated, Li Mu in conference room, personally with the Sequoia person on final estimate value negotiations of Muye Science and Technology Series C rounds financing. 而当雅虎高层立刻带着十足的歉意试图与牧野科技说和的时候,李牧正在会议室里,亲自与红杉的人就牧野科技c轮融资的最终估值谈判。 If were not the offers of Sequoia 300 hundred million USD makes Li Mu feel the sincerity, he will not come out to negotiate with Sequoia personally, he was not most internet jobholders, after the undertaking, pursued the capital to call the father, he now is the capital eye father, can lead the father who the capital is making money, Li Mu even acting cool in front of Sequoia, the most inferior result could not receive the Sequoia money, that is all, but Sequoia does not dare with Li Mu acting cool, once because installed in a big way, could not do well in this several years to gain the bulk bargains of billions even tens of billions USD on to give others submissively. 如果不是红杉三百亿美元的报价让李牧感受到了诚意,他才不会亲自出来跟红杉谈判,他不是大多数的互联网从业人员,创业之后就追着资本叫爸爸,他现在是资本眼里的爸爸,能够带着资本赚大钱的爸爸,李牧就算在红杉面前装逼,最次的结果也就是拿不到红杉的钱,仅此而已,但是红杉不敢跟李牧装逼,因为一旦装大了,搞不好这个几年内能赚几十亿甚至上百亿美元的大买卖就拱手让给了别人。 Who won't be able to pass with money? 谁会跟钱过不去？ The Yahoo high level sees Muye Science and Technology not to give any reply, even kills Muye Science and Technology in the Silicon Valley office, hopes to be able with the Li Mu meeting clear misunderstanding, even if they explained repeatedly the words and deeds of that Yahoo Reporter website represent his individual opinion, Muye Science and Technology are not convinced as before. 雅虎的高层见牧野科技没有给出任何回复,甚至杀到牧野科技在硅谷的办公场所,希望能够与李牧见面澄清误会,即便他们一再解释那位雅虎网站记者的言行只是代表他的个人言论,牧野科技依旧毫不买账。 However, the way that Muye Science and Technology is not convinced makes the Yahoo egg hurt very much, vice-president who Lin Qingya after seeing the opposite party walked, said one superficially: „Excuse me, our mailboxes have problems in view of the capture connection of PO Box Yahoo, I was urging that the colleagues of technologies division step up to solve, believes that soon can return to normal.” 不过,牧野科技不买账的方式让雅虎很蛋疼,林清雅在见了对方找上门来的副总之后,就轻描淡写的说了一句:“不好意思,我们的邮箱针对雅虎的抓取接口出了点问题,我正在催促技术部门的同事加紧解决,相信用不了多久就可以恢复正常。” The Yahoo vice-president was insane, when you I am silly, was you seals the connection obviously intentionally, now me told that the connection does have problems? Who does not know that your is retaliating Yahoo? 雅虎的副总疯了,你当我傻啊,明明就是你们故意封掉了接口,现在跟我说接口出了问题？谁不知道你们这是在报复雅虎？ But, turns over to depressed depressed, cannot manifest suddenly. 可是,郁闷归郁闷,偏偏又不能发作。 Probably asks the friend to lend money, the friend has obviously, but did not say that the recent fund had/left a condition, unable to take, what to do can oneself? Can't draw others to go to the bank to audit? At this time, nods saying that tactful a modesty left even. 就好像找朋友借钱,朋友明明有,但非说最近资金出了点状况、拿不出来,自己能怎么办？总不能拉着人家去银行查账吧？这时候识趣点,点点头说句客气话走人就算了。 However Yahoo is not good, the present internet domain, YY, gradually is realizing „centralization that” Ben Clarkson said particularly, pursues the convenient user, pursues extremely to all demands integrates. 但是雅虎不行,现在的互联网领域、尤其是yy,正在逐步实现ben.clarkson说的“中心化”,追求便捷的用户,极度追求对所有的需求进行整合。 YY although was unable to conform with Internet users all demands, but has been able to conform with the most demands of most users now, in this case, the centralization of YY refuses to conform with „PO Box Yahoo”, the user of PO Box Yahoo can do, gives up Yahoo, conforms with own centralized demand taking advantage of other ways of YY approval. yy虽然还不能整合网民所有的需求,但现在已经可以整合大部分用户的大部分需求了,在这种情况下,yy的中心化拒绝整合“雅虎”,雅虎的用户能做的,就是放弃雅虎,借其他yy认可的方式来整合自己的中心化需求。 This seems the Li Mu present Hao123 guidance to be the same, Hao123 is a centralized product, it to visiting webpage demand conformed in the user's the Hao123 page completely, a large number had the user of demand to news reading, will seek for news Portal in Hao123, if oneself picked off from Hao123 Sina, most users because without Sina gave up Hao123, but naturally, because Hao123 did not have Sina, but on choice Hao123 other's news Portal. 这就好像李牧现在的hao123导航一样,hao123就是一个中心化的产品,它把用户对访问网页的需求全部整合进了hao123页面里,相当一部分对新闻阅读有需求的用户,会在hao123里寻找新闻门户,如果自己把新浪从hao123拿掉,绝大多数的用户不会因为没了新浪而放弃hao123,而是会自然而然的因为hao123没了新浪,而选择hao123上其他的新闻门户。 This is the centralized product terrifying place, if at its downstream, will divide minute by its deactivation all water sources. 这就是中心化产品的恐怖之处,如果正处在它的下游,分分钟会被它卡死所有水源。 Apple app-store is also a standard centralized product, therefore it has the absolute right to speak, if he wants Reward 30% pulling out to become, then most platforms must compromise, if he wants the app of bottom carriage containing hot renewal function, that this kind of app must the bottom carriage. 苹果的app-store也是一个标准的中心化产品,所以它才有绝对的话语权,如果他要打赏30%的抽成,那么绝大多数的平台都要妥协,如果他要下架含有热更新功能的app,那这类app就必须下架。 Li Mu does not approve overbearing that Apple works, particularly app-store is one to the collaborator open earning platform, should respect the collaborator in such platform, but Li Mu has not built an opening to the outside world YY now the earning platform, therefore Yahoo is not the contract and cooperation that his collaborator, each other also has no, Li Mu one does not take the Yahoo money, two minute/share of Yahoo current capacities, three do not collect the Yahoo service fee, in both sides no situation of interest relations, Li Mu can open the connection of YY to PO Box Yahoo free, on can get rid of this connection. 李牧也不认可苹果做事的霸道,尤其是app-store本身是一个对合作者开放的营收平台,在这样的平台里就更应该尊重合作者,不过李牧现在并没有把yy打造成一个对外开放的营收平台,所以雅虎也不是他的合作者、彼此也没有任何的契约与合作,李牧一不拿雅虎的钱,二不分雅虎的流量,三不收雅虎的服务费,在双方没任何利益关系的情况下,李牧能免费开放yy对雅虎的接口,就能把这个接口干掉。 Therefore he does not need to seal the Yahoo connection has any guilty conscience, did I look at you is not feeling well, seal you not to seal you? 所以他丝毫不需要为封掉雅虎的接口而产生任何的负罪感,我看你不爽,封你不就封你了？
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