RINAPE :: Volume #11

#1082: 33 billion, USD!

LNMTL needs user funding to survive Read More

The history has also has many necessities accidentally, the centralized concept is internet develops certain stage period the necessity, but overbearing of Li Mu to Yahoo, making Ben Clarkson accidentally the starter of this concept. 历史有很多偶然也有很多必然,中心化概念是互联网发展到一定阶段时期的必然,但李牧对雅虎的霸道,让ben.clarkson偶然间成为了这个概念的提出者。 But Ben Clarkson puts out this concept, by oneself by the entire industry especially approval at the same time, returned Li Mu with this concept. 而ben.clarkson拿出这个概念,让自己被整个行业格外认可的同时,也用这个概念回报了李牧。 The centralized concept raises, in the market can conform to the product of request to look at two only on the whole, one is YY, one is Microsoft w Windows. 中心化概念提出来,市面上唯一能符合要求的产品大体上看就两个,一个是yy,一个是微软的windos。 However w Windows is to all developer open platforms, this point and YY has very big difference, any software developer can develop own product on w Windows, moreover does not need to pass through Microsoft and verification and authorization of w Windows, but YY is different, its all product features analyze, is the YY 100% controls. 但是windos本身是对所有开发者开放的平台,这一点与yy有很大的不同,任何一个软件开发者都可以在windos上开发自己的产品,而且不需要经过微软以及windos的审核与批准,但yy则不同,它所有的产品功能拆分出来,都是yy自己100%掌控的。 With the present YY Game platform, Li Mu can permit other chess sign Game development companies today, places under the YY Game platform to operate small Game that oneself develop, is divided into with the Game development company the Game running water, but he can also let bottom carriage of Game of opposite party momentarily from oneself platform, YY have the absolute control to the YY Game platform, as the matter stands, it is a genuine centralized product. 就拿现在的yy游戏平台来说,李牧今天可以允许其他棋牌游戏开发公司,把自己开发的小游戏放在yy游戏平台下运营,然后再把游戏流水跟游戏开发公司分成,但是他也随时可以让对方的游戏从自己的平台里下架,yy自己对yy游戏平台有着绝对的掌控,这样一来,它就是一个真正的中心化产品。 YY Game so, did not need to raise the entire YY product the ecology. 一款yy游戏都如此,也就更不用提整个yy产品的生态了。 As at present the only representative product of centralized concept, YY was obtained wave of pull-up by attention again, this time, the company in industry has regarded as the god Muye Science and Technology, made it achieve such huge scale incautiously, as well as but such strong influence, this made the entire internet industry praise to the heavens. 作为目前中心化概念的唯一代表性产品,yy的受关注度再次得到了一波拉升,这一次,行业内的公司已经把牧野科技看成神了,一不小心就让它做到了这么庞大的规模,以及这么而强大的影响力,这让整个互联网行业都对其叹为观止。 Therefore, Li Mu gave Sequoia to open a final offer on the conference table: The estimate value of Muye Science and Technology Series C rounds financing is 330 hundred million USD, Sequoia at 33 hundred million USD cash purchase Muye Science and Technology 10% stocks, this 10% stocks by Muye Science and Technology existing shareholder whole compared with dilution, but Sequoia only has the stockholder's rights, does not have any voting rights, can not interfere with the enterprise day-to-day operation, in the meantime, Muye Science and Technology from this 33 hundred million USD, putting out 3 hundred million USD will be counted is the shareholder of this financing leverages the part. 于是,李牧在谈判桌上给红杉开了一个最后的报价:牧野科技c轮融资的估值为330亿美元,红杉以33亿美元现金收购牧野科技10%的股份,这10%的股份由牧野科技现有股东整体等比稀释,但红杉只拥有股权,不拥有任何投票权,更不得干涉企业日常运营,同时,牧野科技将从这33亿美元里,拿出三亿美元算作是这次融资的股东套现部分。 In other words, 33 hundred million USD come, 30 hundred million USD enter the Muye Science and Technology account, remaining 3 hundred million USD, is diluted before the stock all shareholders assigns in proportion, a point can, when dilutes 0.9 point, attains three million USD cash. 也就是说,33亿美元进来,30亿美元进入牧野科技的账面,剩下的三亿美元,由股份稀释前的所有股东按比例分配,一个点就可以在稀释成0.9个点的时候,拿到三百万美元现金。 Moreover these three million USD take, the remaining 0.9 points still, calculate at 33 billion market values, 0.9 percentage point, market value also about three hundred million USD! 而且这三百万美元拿到手,剩下的0.9个点还在,以330亿市值来计算,0.9个百分点,市值也将近三亿美元！ Sequoia kills does not want to sign this agreement. 红杉打死也不想签这种协议。 First, they just accepted 30 billion estimate values reluctantly, suddenly increases 3 billion, this estimate value is long too quickly, the heart cannot bear ; 首先,他们刚勉强接受了三百亿的估值,忽然之间又增加三十亿,这估值长得太快,心脏受不了; Next, they do not want to let shareholder round of leverage of Muye Science and Technology, they based on 30 billion estimate values, throw 10%, after 30 hundred million USD give Muye Science and Technology, completely serves as the enterprise following development funds, in this case, they can also be more balanced. 其次,他们不想让牧野科技的股东这一轮套现,他们在三百亿估值的基础上,投10%,三十亿美元给到牧野科技之后,全部用作企业后续的发展资金,这样的话,他们心里还能平衡一些。 The Li Mu present request, basically with makes Sequoia put out three hundred million USD suddenly much, quite made him take away to everyone divides a point, the heart that Sequoia person in charge died had, you rewarded with food and drink the team, making us many with three hundred million USD, where had such overbearing matter? 李牧现在的要求,基本上就跟忽然让红杉多拿出三亿美元,好让他拿去给大家分一分,红杉负责人死的心都有了,你犒劳团队,让我们多拿三亿美元,哪有这样霸道的事情？ But, Li Mu is bent on having is so overbearing. 可是,李牧偏要这么霸道。 He had completely understood the essence of capital, capital by advantage, the angel investment, is the venture capital, his mother by benefitting, the good angel investor will not throw the project that was certainly finished, they seem like the brilliance ten thousand zhang (3.33 m), struggled the hanging silk pioneer in survival online to say to these: „Come, comes to here, I give you money to make you develop.” 他早就把资本的本质看透了,资本就是逐利的,无论是天使投资,还是风险投资,都他妈是逐利来的,再好的天使投资人也不会投一定完蛋的项目,他们看起来好像光辉万丈,对那些挣扎在生存线上的吊丝创业者说:“来,到我这里来,我给你钱让你去发展。” Actually their subtext are: „Come, making the father have a look at you to have the potential of money-making, some words hurrying make the father low price enter a stock.” 其实他们的潜台词是:“来,让爸爸看看你有没有赚钱的潜质,有的话赶紧让爸爸低价入点股。” About the future is hopeful, but not that bright enterprise, they are willing the capital, when the biological father same is supplying, but capital biological father is not necessarily able it, when getting married son looks ; To these future infinite bright enterprises, the capital is instead willing to kneel down to them is called the father, so long as his father can make him enter part of stocks, other all said. 对前途有希望但又不那么明朗的企业来说,他们愿意把资本当亲爹一样供着,但资本这个亲爹未必会把它当成亲儿子看;对那些前途无限光明的企业,资本反而愿意跪下对他们叫爹,只要他爹能让他入一部分股份,其他的一切都好说。 Li Mu does not want to play the thing of this discard head close to brain with the capital, since everyone by advantage, then I give you my final offer, you are willing to comply, everyone shakes hand to sign the contract, later bundles in the same place ; If you do not comply, pounds on the table to leave I not to keep you, you walked me to find others with same oer again. 李牧不想跟资本玩这种虚头巴脑的东西,大家既然都是逐利的,那么我就给你一个我的最终报价,你愿意答应,大家握握手签合同,以后捆在一起;你要是不答应,拍桌子走人我也不留你,你走了我再用同样的oer找其他人。 Sequoia was suffered by Li Mu insanely, has not gone out, estimate value from Muye Science and Technology also on billions USD the time has started to negotiate ; Is chatting US (America), fiery/popular of YY in the elite community got up, the estimate value one changed 10 billion ; Li Mu did not discuss then again, the one breath attacks continuously with heavy blows, «Town of Paradise» gained the attention of entire US, YY washed a big wave user, the user scale multiplied ; This has not calculated, Li Mu turned head Harvard, when he transferred one from New York and Hollywood, Muye Science and Technology already 30 billion. 红杉被李牧折磨疯了,从牧野科技没出过门、估值也就几十亿美元的时候就已经开始谈判;谈着谈着到了美国,yy在精英群体中一火爆起来,估值一下就变一百亿了;再接着李牧就不谈了,一口气连续重拳出击,《天堂小镇》获得了全美的关注,yy强洗了一大波用户,用户规模倍增;这还不算完,李牧一扭头到了哈佛,等他从纽约、好莱坞转一圈回来的时候,牧野科技已经三百亿了。 Sequoia does to invest so many years, has not seen Li Mu to lead the rhythm player, each they can only the dumbfounded looks at Li Mu's strategic tactics, sigh time: „How can also have this operation all over the world?” 红杉做投资这么多年,没见过李牧这么会带节奏的选手,每一次他们都只能目瞪口呆的看着李牧的战略战术,感叹:“普天之下怎么还能有这种操作？” Li Mu looks like a super electricity competition expert, he sneaks in the wild area took a stroll, the after time of to talk nonsense, comes out, is a super god installs. 李牧就像是一个超级电竞高手,他只是钻进野区溜达了一圈,放屁的功夫之后再出来,就已经是一身超级神装了。 Li Mu was impossible to turn into the possibility all, but he is also making the Muye Science and Technology 330 hundred million USD estimate values the things become possible. 李牧把一切不可能都变成了可能,而他也在让牧野科技330亿美元估值的事情变为可能。 Because Li Mu's attitude extreme strong, and does not allow any leeway, Sequoia struggling two days later, finally announced, accepts the Li Mu's financing condition, formally before starting financing completely adjusts the work. 因为李牧的态度极端强硬且不留任何余地,红杉在挣扎了两天之后,终于宣布,接受李牧的融资条件,正式启动融资前的尽调工作。 didn't expect with great difficulty is simple time Sequoia, was given the resentment by Li Mu one time. 没想到好不容易干脆一次的红杉,又被李牧给怼了一次。 Li Mu replies Sequoia in the name of oneself and through the company level in the form of official letter directly officially, the core is: „You with our ink marks what? Arrived this time, who also had the time to accompany you to carry out financing completely to move? Before signing the contract, I can first open the company bulk lots earning data roughly to you, a contract bamboo slip, I open the financial affairs account information to you, you looked that from now on will not have the issue to pay money immediately, after the payment, everyone completes financing officially, I accept your periodical audit, that is all, you, if among wants to remove, before waiting to finance or ipo, can remove, if not willing to remove, next year or after year after next ipo, oneself make the decision in the stock market.” 李牧直接以本人名义、通过公司层面正式以公函的形式回复红杉,核心内容是:“你跟我俩墨迹什么呢？都到这时候了,谁还有工夫陪你搞融资尽调？签合同前,我可以先向你开放公司大体的大盘营收数据,合同一签,我向你开放财务账目信息,你看过后没问题就立刻付款,付款之后,大家正式完成融资,我接受你定期查账,仅此而已,你如果中间想撤,等融资或者ipo之前就可以撤,如果不愿意撤,明年或者后年ipo之后,自己在股票市场上做决定吧。” Final of official letter, the Li Mu's request is: „Considered as soon as possible, replies as soon as possible, I do not have too much time waste in the waiting.” 公函的最后,李牧的要求是:“尽快考虑,尽快回复,我没有太多时间浪费在等待上。” Sequoia does not know whether to laugh or cry. 红杉哭笑不得。 Li Mu is really the rare hegemony enterprise, has the aggression that financing can melt, this China person is not really ordinary, the key is Sequoia could not have the temperament completely, who lets others development speed quick scary, the speed that the estimate value renews is really quick, will unable to do well to toss about anything tomorrow, 33 billion others will not agree. 李牧真的是少见的霸权企业,融资都能融的这么有霸气,这个华夏人真是不一般,关键是红杉还完全不能有脾气,谁让人家发展速度快的吓死人,估值更新的速度实在是太快,搞不好明天又折腾出点什么事情,330亿人家都不同意了。 Actually in Li Mu now also magic weapon that increases the Muye Science and Technology estimate value, this magic weapon is his demon changes to social network to wind Game «Plants vs Zombies», after this Game process measures, everyone of Game development team thought that this Game simply should not be too fun, quick his mother played insanely. If no eldest child to stare, feared that is the entire department must leave uncultivated on this Game. 其实李牧手里现在还有一个提升牧野科技估值的法宝,这个法宝就是他魔改成社交网络游戏的《植物大战僵尸》,这款游戏经过内测之后,游戏开发团队的所有人都觉得这个游戏简直不要太好玩,快他妈玩疯了。如果不是有老大盯着,怕是整个部门都要荒废在这款游戏上。 After the Li Mu demon changes «Plants vs Zombies», almost turned into «Plants vs Zombies Online», moreover pays great attention among the interaction and coordination with good friends extremely, regarding playing the normal «Plants vs Zombies» user possibly also plays is not familiar with, but, these has not played «Plants vs Zombies» to this time, even has not played the proper tower against Game user, the fun of this Game, is simply virulent! 李牧魔改后的《植物大战僵尸》,几乎就变成了《植物大战僵尸online》,而且极其注重与好友之间的互动和配合,对于玩过正常《植物大战僵尸》的用户可能还玩不太习惯,但是对这个时代、这些从来没有玩过《植物大战僵尸》,甚至都没怎么玩过正经塔防游戏的用户来说,这游戏之好玩,简直有毒！ If this Game the present takes, makes the promotion through YY of volume of users sharp increase at present, feared that could not take several days to become popular in the world, but Li Mu also has his difficulty at present. 这款游戏如果现在拿出来,通过目前用户量暴增的yy做推广,怕是要不了几天就能风靡全球,但是李牧眼下也有他的难处。 First yes, " Town of Paradise » two ultra-large activities are advancing, is unmatched in the Game domain crest of wave, no one is able to defeat, if at this time promoted «Plants vs Zombies», will snatch the crest of wave of these two activities directly, finally turned into no one to defeat «Town of Paradise», Li Mu used the new product to give to defeat it, this was the internal friction, was unrecommendable ; 首先是,《天堂小镇》两个超大的活动正在推进,在游戏领域风头一时无两,谁也无法击败,这时候如果推出《植物大战僵尸》,将直接抢了这两个活动的风头,最后变成了没人能击败《天堂小镇》,李牧自己用新产品把它给击败了,这属于内耗,不可取; Next, «Plants vs Zombies» is online Game, in other words, it needs the server band width to support. 其次,《植物大战僵尸》是online游戏,也就是说,它需要服务器带宽来支撑。 If supports several hundred several thousand people to play, that this server bandwidth demand to Muye Science and Technology, the fart is not. 如果只是支撑几百几千人玩,那这点服务器带宽需求对牧野科技来说,屁都算不上。 However Li Mu is too clear " Plants vs Zombies » demonic nature, this thing is all the rage, is quicker than the bird uncle's equitation dance, has the possibility to spread the world on the fire overnight, in that case, " Plants vs Zombies » server needs the carrying/sustaining, perhaps is more than ten million people simultaneously the Game great quantity demand ; 但是李牧太清楚《植物大战僵尸》的魔性,这东西风靡起来,比鸟叔的骑马舞还快,有可能一夜之间就火遍全球,那样一来,《植物大战僵尸》的服务器需要承载的,恐怕就是上千万人同时游戏的巨量需求; Moreover, the Game rhythm whole of this thing is quicker than «Town of Paradise» this Game, «Town of Paradise» is operation class Game, in the field received the corn and chicken circle to feed in the chicken and npg the junction the duty, even if in the data processing has certain slow and delay does not have the issue, the user can endure not only, sometimes even cannot feel. 而且,这玩意的游戏节奏整体比《天堂小镇》这种游戏快很多,《天堂小镇》是经营类游戏,田里收收玉米、鸡圈里喂喂鸡、npg里交交任务,即便是数据处理上有一定的卡顿和延迟也没问题,用户不光能忍,甚至有时候都感觉不出来。 But if the «Plants vs Zombies» good friend's to fighting under condition presents slow with the delay, that awfully, will plant the pea shooter simply, finally card, when responded, this had been pushed by Zombie(s), that this user experience was the day the dog was absolutely same, because if finally the server carrying/sustaining were not powerful, causing user's online experience is too bad and then play the single plane pattern, that this Game biggest significance thorough was waste. 可如果《植物大战僵尸》的好友对战状态下出现卡顿和延迟,那简直要命,正要种豌豆射手,结果卡了,等反应过来,这一路已经被僵尸推了,那这种用户体验绝对是日了狗一样的,最后如果因为服务器承载不给力,导致用户的online体验太差、转而去玩单机模式,那这款游戏最大的意义就彻底废了。 The construction supports several million even over a hundred million users «Plants vs Zombies Online», Li Mu really needs to establish at least five to six large-scale data processing centers in the world, otherwise this Game does not have the means to take. 构建支撑几千万甚至上亿用户的《植物大战僵尸online》,李牧真的需要在全球建立至少五到六个大型数据处理中心,否则这款游戏就没办法拿出来。 Therefore, Li Mu does not have the means now first takes to pull the estimate value «Plants vs Zombies Online», can only first finance, then invests the fund construction data processing center, waits for the data processing center to construct, then gets online «Plants vs Zombies Online». 所以,李牧现在没办法先把《植物大战僵尸online》拿出来拉高估值,只能先融资,然后再投入资金筹建数据处理中心,等数据处理中心建起来,再上线《植物大战僵尸online》。 In internet Game industry, most Game, when the structure and development, receive the influence and limit of region as well as culture, therefore also frequently presents native fiery/popular, overseas weak phenomenon, except for «World of Warcraft» such different kind, but also really few network Game can become popular in the world. 互联网游戏产业中,大多数的游戏在构架与开发的时候,都受到地域以及文化的影响与限制,所以也经常出现本土火爆,海外疲软的现象,除了《魔兽世界》这样的异类,还真没几款网络游戏能够风靡全球。 However can like «Plants vs Zombies», can become popular in the Five Continents without the hindrance, is really extremely rare, Li Mu places the great expectations on this Game, in his opinion, this Game development opportunities, in «Town of Paradise» above. 但是能像《植物大战僵尸》这样,能够毫无阻碍风靡五大洲的,真是极其罕见,李牧对这款游戏寄予厚望,在他看来,这款游戏的发展空间,远在《天堂小镇》之上。
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