RINAPE :: Volume #2

#108: Is a character

LNMTL needs user funding to survive Read More

On the morning of September 2, in Yanjing Baidu Corporation, person in charge also taking a seat of early several management high level and technical and product development in conference room. 九月 2 号上午,远在燕京的百度公司,几个管理高层和技术、产品开发的负责人也早早的就坐进了会议室里。 In the conference room, the vice-president inquired the people to that named „Tieba (Post It)” Easy Music Network gets online newly the side has what view on the altar/jar, 80% people gave an appraisal: awesome. 会议室中,副总裁询问众人对易听网新上线的那个叫“贴吧”的极简论坛有什么看法,80%的人都给出了一个评价:牛逼。 awesome on awesome in the creativity of this model of product, as well as its fusion ability. 牛逼就牛逼在这款产品的创意,以及它的融合能力。 Easy Music Network is provides the music audition and download(ing) platform, its user is fans of each singer, but star Tieba (Post It) that Tieba (Post It) clears at present, is primarily each singer small forum that independent, excellent gathered in fans of singer Tieba (Post It) under his name. 易听网本身就是提供音乐试听与下载的平台,它的用户全是各个歌星的粉丝,而贴吧目前开通的明星贴吧,正好又是以每一个歌星自身为主、独立出来的小论坛,极好的将一个歌星的粉丝汇聚到了他名下的贴吧里。 Not only this can make the Easy Music Network original user increase the viscosity, but can also attract these not to listen to music in Easy Music Network, user but who likes certain singers, because here has by the exclusive forum of idol name, so many fans gather here, the community effect is powerful. 这不仅能让易听网原本的用户增加粘度,还能吸引那些不在易听网听歌,但喜欢某些歌星的用户,因为这里有以偶像命名的专属论坛,这么多粉丝在这里汇聚,社区效应非常强大。 The vice-president said bitterly: „Why don't we have such advanced product thought? If we based on search service, construct Baidu Tieba (Post It), can one step become the home biggest cybercommunity simply!” 副总裁痛心疾首的说:“为什么我们就没有这么先进的产品思维？如果我们在搜索服务的基础上,构建起一个百度贴吧,简直是可以一步就成为国内最大的网络社区啊！” He said right, in the future the Baidu Tieba (Post It) 1 billion registration users, truly will be the world's largest Chinese communities, although they on buying and selling Tieba (Post It) will seem unchaste, but the scale will be placed there after all, this point will be undeniable. 他说的没错,日后百度贴吧十亿注册用户,确实是全球最大的中文社区,虽然他们在买卖贴吧上显得毫无节操,但毕竟规模摆在那里,这一点不可否认。 Specifically is responsible for the new product development Director, is previous time in the conference asserted that Easy Music Network product sole that awkward enough to must die at present, he also thinks, so long as Baidu promotes MP3 download(ing), the Easy Music Network time of death is not far, didn't expect, others put out singer Tieba (Post It) this heavyweight product shortly, simply specially to hit his face. 专门负责新产品开拓的总监,也就是上次在会议上断言易听网产品过于单一的那位,眼下尴尬到要死,他本来还以为,只要百度推出MP3下载,易听网的死期就不远了,没想到,人家没多久就拿出了歌星贴吧这种重量级的产品,简直就是专门为了打他的脸。 Resentful within, this executive blurts saying: „Since this, we also make Tieba (Post It), MP3 and Tieba (Post It) do together!” 悻悻间,这名高管脱口说道:“既然这样,我们也做贴吧,MP3和贴吧一起做！” The vice-president looked at his one eyes, shakes the head saying: „I do not need you to give me such a conclusion of belated action, what I want is your innovation capabilities, understands? I want after is not you sees others to play MP3, others play Tieba (Post It), again prepares to plagiarize to pursue, but wants you also to us to create a model of similar Tieba (Post It) such powerful product, as Leader of new product development, you cannot always use another's words and present them as one's own!” 副总裁看了他一眼,摇头道:“我不需要你给我这样一个马后炮的结论,我要的是你们的创新能力,懂吗？我要的不是你们看见别人玩MP3、别人玩贴吧之后,再准备抄袭追赶,而是要你们也能给我们创造出一款类似贴吧这样强大的产品,作为新产品开拓的Leader,你不能总是拾人牙慧！” That executive said reddening all over the face, ashamed does not dare to raise the head. 那名高管被说的满脸通红,羞愧的不敢抬头。 At this time, the mood of vice-president also slightly slow, opened the mouth saying: „MP3 and Tieba (Post It), we do must certainly do, but, you think not to have, now singer such big community had been made by Easy Music Network, should the words that we begin, how operate? Moreover I checked, their Tieba (Post It) may, not only ties up on Easy Music Network, they even have the top-level domain of tie Boss a.com, moreover this domain name has also opened now, in other words, they fused the Easy Music Network special skill to make Tieba (Post It), but actually wants to build a stand-alone product Tieba (Post It).” 这时候,副总裁的情绪也稍稍缓了一些,开口道:“MP3和贴吧,我们做是肯定要做的,但是,你们想过没有,现在歌星这么大的一个群体已经被易听网做出来了,我们着手的话,应该怎么运作？而且我查了一下,他们的贴吧可不只是捆绑在易听网上,他们甚至有tieba.com的顶级域名,而且这个域名现在也已经开放了,也就是说,他们融合易听网的特长做出了贴吧,但是却想把贴吧打造成一个独立产品。” The independence builds Tieba (Post It) is also the Li Mu's consideration, after all Easy Music Network gathered music enthusiast, takes Easy Music Network as the carrier words, can only make singer Tieba (Post It), this to Li Mu by far insufficient, therefore, he used the tie Boss a.com, made a Tieba (Post It) main page, has the search function, the user can directly enter the Tieba (Post It) home page, then searches the name of singer to enter Tieba (Post It) of this/should singer. 独立打造贴吧也是李牧的考量,毕竟易听网只是汇聚了音乐爱好者,以易听网为载体的话,只能做歌星贴吧,这对李牧来说远远不够,所以,他把tieba.com用了起来,做了一个贴吧的主页,具备搜索功能,用户可以直接进入贴吧首页,然后搜索歌星的名字进入该歌星的贴吧。 Meanwhile, Li Mu has incited Kong Lingyu to develop the Tieba (Post It) registration function, later own Tieba (Post It) will have the function of user at will foundation . Moreover, Kong Lingyu is also leading one group of part-time employees, collects all film and television sports varieties and other domain the star information, how long it is expected that could not want, the Tieba (Post It) of Tieba (Post It) open registries and all celebrities will also get online, when the time comes, Tieba (Post It) will go out of the limit of Easy Music Network as well as singer. 同时,李牧已经授意孔令宇开发贴吧注册功能,以后自己的贴吧也会具备用户随意创建的功能,而且,孔令宇也在带领一帮兼职员工,收集所有影视体育综艺等领域的明星信息,预计要不了多久,贴吧会开放注册、所有名人的贴吧也都会上线,到时候,贴吧就会走出易听网以及歌星的局限。 The administrators who on this time Baidu high-level board, how many return, starts to keep thinking about the independent resolution quickly, what character is the Easy Music Network back? 此时的百度高层会议桌上,几个海归回来的管理人员一个个目瞪口呆,这么快就开始惦记独立拆分,易听网的背后到底是个什么人物？ Actually the Li Mu's idea wants to build ecology system to come, Easy Music Network and Tieba (Post It) are also only a start that ecology system starts, in the future Li Mu will have to the plan of this ecology system. 其实李牧的理念是想打造出一个生态系统来,易听网和贴吧也只是生态系统起步的一个开始而已,往后李牧给这个生态系统的规划还有很多。 Holds red Simple Plan, to let Easy Music Network in the domain start of music audition download(ing), then having the music audition and user of download(ing) demand gathers in the same place, present Tieba (Post It) started the first step of ecology chain, the community area. 捧红简单计划,为的是让易听网在音乐试听下载的领域起步,然后把有音乐试听与下载需求的用户聚拢在一起,现在的贴吧就开始了生态链条的第一步,社区化。 After the community starts, can do were too many, what personal space and photo album, steal the vegetable/dish, pasture and Grab Parking Space, will be the future community domain magic weapons, moreover now the Taobao domain name still in own, in the history, Ali must wait by 2003 to establish Taobao, reason also because of the particularity of SARS period, if oneself early Ali one year or a half year will start, depends on user who oneself will accumulate, should Ali be easier to start. 社区开始起步之后,能做的就太多了,什么个人空间、相册、偷菜、牧场、抢车位,都是未来社区领域的法宝,而且现在淘宝的域名还在自己手里,历史中,阿里要等到2003年才会创立淘宝,原因也是因为非典时期的特殊性,如果自己早阿里一年或者半年起步,依托自己积淀下来的用户,应该比阿里更容易起步。 Operation Director sighed: „The opposite party has the Tieba (Post It) top-level domain, this was very to us passive, only if we change name, did not call Tieba (Post It), then rapidly developed the mature product, got online as soon as possible, and through future Baidu search keyword to our Tieba (Post It) product conduction current.” 一个运营总监感叹道:“对方有贴吧的顶级域名,这对咱们来说就很被动了,除非咱们改个名字,不叫贴吧,然后再迅速开发出成熟的产品,尽快上线并且通过将来的百度搜索关键词给我们自己的贴吧产品导流。” The person who is responsible for the technology development is surprised the different way: Good that „the Easy Music Network although concept plays, these things that but the technical point, they play have no difficulty, imitating to be very relaxed . Moreover, their strength is limited, has no backing, for a short time could not find the profitability model the words, will soon develop the bottleneck period, therefore I thought that we too did visit them high? We have such powerful resources, the product develop, how long could not want to replace them.” 负责技术开发的人诧异道:“易听网虽然概念玩的不错,但技术层面来看,他们玩的这些东西没什么难度,模仿起来很轻松,况且,他们毕竟实力有限,也没什么依托,一时半会找不到盈利模式的话,想必用不了多久就会发展到瓶颈期,所以我觉得咱们是不是太高看他们了？我们有这么强大的资源,产品开发出来,要不了多久就可以取代他们。” The vice-president shakes the head: „You cannot light/only view the issue from the technical point, cannot think that others do not have the profitability model certainly unable to support, their concepts can shock us, definitely can also shock others, particularly Venture Capital, now the influence of although internet bubble also, but the sense of smell of capital is so keen, has started to realize that internet next spring will soon arrive, they are also seeking for the appropriate project ahead of time, if Easy Music Network attains the angel round or A rounds of financing, had the big capital support, they by these two models of products, making hundreds of millions market values should also be 1-2 years of matter.” 副总裁摇了摇头:“你不能光从技术层面看问题,也不能觉得别人没盈利模式就一定支撑不下去,他们的概念能震惊我们,肯定也能震惊其他人,尤其是风投,现在虽然互联网泡沫的影响还在,但资本的嗅觉那么敏锐,已经开始意识到互联网下一个春天即将到来了,他们也在提前寻找合适的项目,如果易听网拿到天使轮或者A轮融资,有了大资本支撑,他们凭借这两款产品,做出几亿市值应该也就是1-2的事情。” These words, making that technology immediately dumbfounded. 这一席话,让那个技术顿时哑口无言。 Those who said internet to play what is the creativity, plays what is the technology, plays is the users right, but in the final analysis, what it plays is the capital. 说互联网玩的是创意、玩的是技术、玩的是用户都没错,但归根结底,它玩的是资本。 Each internet big back, has the powerful capital support, Sequoia, Softbank, Goldman Sachs wait wait/etc. etc., the capitalist hand grasps a lot of cash to wait to invest the good project, without the help of capital, China top BTA Corporation, no can get up in the future. 每一个互联网大咖的背后,都有强大的资本支撑,红杉、软银、高盛等等等等,资本家手握大量现金等着投资好项目,没有资本的帮助,未来华夏顶尖的BTA公司,没一个能起得来。 Easy Music Network and Tieba (Post It) rapidly are rising, believes soon, by other Internet companies, as well as investment bank capital attention, if attains A rounds of investments, Easy Music Network can open burns money pattern, so long as the strategy of fever money does not have the issue, later B rounds and C rounds, the major investment banks will make broken to give money to him burn, not only that to invest to obtain the high return, the investment bank when invests money, will also invest the personal connection and resources helps him grow strong, by that time, Baidu also not necessarily can have the advantage before it. 易听网和贴吧正在迅速崛起,相信用不了多久,就会被其他的网络公司,以及投行资本关注,如果拿到A轮投资,易听网就可以开启烧钱模式,只要烧钱的策略没问题,以后的B轮、C轮,各大投行会挣破头送钱给他烧,不仅如此,为了投资得到高额回报,投行在投钱的时候,还会投入人脉与资源来帮助其发展壮大,到那个时候,百度在它面前也不见得能有优势。 Investment section person in charge says: „Chen Zong | Chief Chen, wants us first to contact Easy Music Network, if they do not offer high, packed to receive also well them, in this case, we fused our product their two products directly, Baidu MP3, Baidu Tieba (Post It).” 投资部负责人开口说道:“陈总,要不要我们先接触一下易听网,如果他们报价不高,把他们打包收了也不错,这样的话,我们直接把他们的两个产品融合成我们自己的产品,一个百度MP3,一个百度贴吧。” The vice-president nods: „The meaning that I meet today is this, the Easy Music Network that side we can definitely first contact, has a look at the psychological expected value of opposite party is many.” 副总裁点了点头:“我今天开会的意思就是这个,易听网那边咱们完全可以先接触一下,看看对方的心理期望值是多少。” Saying, the vice-president is asking investment section person in charge: „You thought that now packs to receive them, how much money are appropriate?” 说着,副总裁问投资部负责人:“你觉得现在打包收他们,多少钱合适？” Investment section person in charge thinks: „Without Tieba (Post It), is only Easy Music Network, I thought that also 800 to about 10 million, after all this business now legally is also the blank, in the future the law will gradually improve, this business must receive the risk unavoidably, but, Tieba (Post It) this type of thing does not have the legal risk . Moreover the developable space is too big, I felt, according to the normal estimate value, list Tieba (Post It) is not lower than 20 million, these two fuse in together, the estimate value will be higher, but this is also we looked, gives him truly offer, this price must give very big discount, after all they just now establish for a month., Believes that their psychological expectations will not be high.” 投资部负责人想了想:“如果没有贴吧,只是易听网,我觉得也就八百到一千万左右,毕竟这块业务现在在法律上还属于空白,未来法律逐渐健全,这块业务难免要受风险,不过,贴吧这种东西是没有法律风险的,而且可发展的空间太大,我觉得,按照正常估值,单贴吧就不低于两千万,这两者融合在一起的话,估值还会更高,不过这也是咱们看,真正给他offer的话,这个价格要打很大折扣,毕竟他们才刚创立一个多月的时间,相信他们自己的心理预期也不会太高。” The vice-president shows neither approval nor disapproval, pondered over that the piece bites open the tastes: „First contacts, look is what situation.” 副总裁不置可否,思忖片刻开口道:“先接触吧,看看是什么情况。” ...... …… At noon, Li Mu kept the mailbox on Easy Music Network to receive Email, said that the Jack week, held the post of the Baidu investment section Director person to say in the mail: Development comparison of Baidu to Easy Music Network and Tieba (Post It) favors, has the intention of pack purchase, hopes that can speak face-to-face with Li Mu. 中午,李牧留在易听网上的邮箱收到了一封Email,一个自称Jack周、担任百度投资部总监的人在邮件中说:百度对易听网和贴吧的发展比较看好,有打包收购的意向,希望能够与李牧面谈。 Li Mu replied one simply: Temporarily does not accept the pack purchase, only accepts financing, A rounds of financing sell 10% stocks most, the estimate value you decide, arrange the mail to tell me, I considered again. 李牧只是简单的回复了一句:暂时不接受打包收购,只接受融资,A轮融资最多出让10%的股份,估值你们定,定好邮件告诉我,我再考虑。 Li Mu is very at heart clear, words that the MP3 business takes alone, the profitability will not be outstanding, the overall promotion that but to Baidu this company, this business brings to them is unable weighs with several million or several million cash, that is training and precipitations of mass user, the effect on the estimate value is enormous. 李牧心里很清楚,MP3业务单独拿出来的话,盈利能力不会太出众,但对百度这种公司来说,这块业务给他们带来的整体提升是无法用几百万或者几千万的现金去衡量的,那是大量用户的培养与沉淀,对估值的作用极大。 As for Tieba (Post It), this thing future profitability is very fierce, now sells out on the pack, to owe sends greatly? 至于贴吧,这东西未来的盈利能力还是很凶猛的,现在就打包卖掉,岂不是亏大发了？ Therefore, he only accepts financing, moreover in A rounds will not dilute oneself too many stocks, otherwise several rounds finance, oneself were possibly joined up by the capital, seizes the control to be eliminated. 所以,他只接受融资,而且不会在A轮稀释掉自己太多的股份,否则几轮融资下来,自己就可能被资本联合起来,夺走掌控权而出局。 Moreover, the non-physical loss that the earlier dilution stock, must bear in the future is bigger, this truth child understands. 而且,越早的稀释股份,未来要承担的无形损失就越大,这个道理孩子都懂。 What estimate value as for Baidu is willing to oneself, Li Mu not to worry, making them want to go slowly, in brief the estimate value is lower than 30 million this matter not to discuss that moreover, if in the future, Easy Music Network and Tieba (Post It) will have the great development, oneself will also enhance the pricetag promptly. 至于百度愿意给自己一个什么样的估值,李牧也不着急,让他们慢慢想去吧,总之估值低于三千万这事就别谈了,而且,如果未来一段时间,易听网和贴吧还会有更大发展的话,自己还会及时提高价码。 The Li Mu's reply makes the Jack week be away from the computer to feel afraid, this fellow replies was too decisive, comes up to refuse to pack directly, this, A rounds also is only also willing to sell 10% stocks, this looks is the internet undertaking domain expert! 李牧的回复让Jack周隔着电脑都感到一阵心虚,这家伙回复的太果断了,一上来就直接拒绝打包,这也就罢了,A轮还只愿意出让10%的股份,这一看就是互联网创业领域的老手啊！ Made the Jack week of many years of investment too to understand that now the vision of many internet undertaking personnel, most people compelled to support an opening painstakingly, saw the capital to come, no matter what immediately it butchers, has plenty of such people in the person who A rounds is willing to sell over 51% stocks, after these people often saw several hundred thousand even several million benefits, will not attend to completely in the future, is only thinking immediately leverages, after result leverage, discovered, what oneself owed was obtains ten times of even hundred times that. 做了多年投资的Jack周太了解现在很多互联网创业人员的眼界了,大部分人苦逼支撑一个开局,一见到资本过来,就立刻任其宰割,在A轮就愿意出让51%以上股份的人也是大有人在,这些人往往看到几十万甚至几百万的利益之后,就完全不顾未来了,只想着立刻套现,结果套现之后才发现,自己亏掉的是自己得到的十倍甚至百倍。 The Jack week felt, the opposite party A rounds is only willing to sell 10%, even if Baidu accepted, still invested, for a short time cannot play too in a big way role! Jack周觉得,对方A轮只愿出让10%,就算百度接受了、也投资了,一时半会也起不到太大作用啊！ More worries, the Jack week more thought that the opposite party is a character, is not ordinary. 越是发愁,Jack周就越觉得对方是个人物,不一般。 ...... …… The ticket that Li Mu and Zhao Kang book is No. 2 exactly 8 : 00 pm, 7 : 00 pm, Li Mu at the back of the companion who under a shoulders computer wrapped in the parents the main house gate, although mother has said wants to accompany him to go to the school registration, but Li Mu rejected, he does not think that mother accompanied to run Yanjing to toss about again. 李牧和赵康订的车票是二号晚上 8 点整,傍晚 7 点,李牧背着一个双肩电脑包在父母的陪伴下出了家门,虽然老妈一直说想陪他去学校报到,但李牧还是拒绝了,他不想老妈陪着自己跑去燕京再折腾一圈。 Left home, met in the neighborhood crossroad in Zhao Kang one that this waited , the Zhao Kang parents also wants to go to Yanjing to deliver him, but heard he approximately good to follow after Li Mu together, had not insisted again. 出了家门,在小区路口遇到了在此等待的赵康一家,赵康的爸妈也想去燕京送他,但一听说他跟李牧约好一起走之后,也就没再坚持。 Mother Li saw Zhao Kang also only to carry a shoulders package, could not bear said to Zhao Kang Mother: „You said that these two children, on university with playing, with obtains fraudulently to do laundry except for the computer, anything does not have the belt/bring.” 李妈见赵康也是只背了一个双肩包,忍不住对赵康的妈妈说道:“你说这俩孩子,上大学都跟玩似的,除了电脑跟一套换洗衣服,什么都没带。” Li Mu said with a smile: „Actually also has nothing must bring, the bedding anything's school provides, acquire other daily necessities to the place again , our strenuous gas range of province passed.” 李牧笑道:“其实也没什么要带的,被褥什么的学校提供,其他的生活用品到地方再添置,也省的我们费力气带过去了。” The Zhao Kang father shows a faint smile, said to Li Mu: „Little Mu, your two brothers arrived at Yanjing, has anything to take care of mutually.” 赵康的爸爸微微一笑,对李牧说道:“小牧,你们哥俩到了燕京,有什么事情可得相互照应啊。” Li Mu nods: „Uncle Zhao you feel relieved.” 李牧点了点头:“赵叔你放心吧。” Father Li said with a smile: „Old Zhao, Yanjing was too far, is not we can about, later we could not control them, making children rush.” The mobile phone user please visit http://m.piaotian.net 李爸笑道:“老赵,燕京太远了,不是咱们能左右的,以后咱们也都管不了他们了,让孩子们自己去闯吧。”手机用户请访问http://m.piaotian.net
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