RINAPE :: Volume #11

#1061: Conquers Harvard (First Part)

LNMTL needs user funding to survive Read More

Facing Harvard and Massachusetts Institute of Technology outstanding students of turning out in full strength, Li Mu's has the power self-confidently especially, he paces in the stage slowly, calm, and air/Qi field is full, started itself in the world stage comes into public view for the first time. 面对倾巢而出的哈佛和麻省理工学院高材生们,李牧的自信格外有感染力,他在舞台上缓缓踱步,淡定,而又气场十足的,开始了自己在世界舞台上的第一次公开亮相。 Li Mu has the smile, said: „As you know, I starting from that summer vacation before on university, founded several companies one after another, what is very lucky, including 1-2 development are good, nowadays we already a business of company expanded US (America), to expand the global market from China, what was luckier, we around the world have more users nowadays, as well as broad development space, this means the responsibility that we need to shoulder was also heavier.” 李牧带着微笑,说:“如你们所知,我从上大学前的那个暑假开始,陆陆续续创建了几家公司,很侥幸的是,其中有1-2的发展还算不错,现如今我们已经把其中一家公司的业务从华夏扩展美国、扩展到了全球市场,更加侥幸的是,我们现如今在全世界范围内拥有了更多的用户,以及更加广阔的发展空间,这意味着我们需要承担的责任也就更重。” Under the stage breaks out the applause again, the Li Mu tone is humble, with attenuates by luck successfully, annotates with the responsibility again successfully, then won stage next several tens of thousands of university to live the further favorable impression and approval all of a sudden. 台下再度响起掌声,李牧语气谦逊,用侥幸来弱化成功,再用责任来诠释成功,一下子便赢得了台下数万名大学生进一步的好感与认可。 The „first project that I make, is a music shares website, at that time in the China internet industry, similar website has, everyone is providing all kinds of music auditions and download(ing) serves, but I at that time when making my own music website, seriously had considered an issue, if I must make such project, I and compared with others, my advantage is anything.” “我做的第一个项目,是一个音乐分享网站,当时在华夏互联网行业,类似的网站已经有很多,大家都在提供各种各样的音乐试听与下载服务,但是我当时在做我自己的音乐网站时,就曾经认真的考虑过一个问题,我如果要做这样的项目,我与其他人相比,我的优势是什么。” „I think at that time, if I can find my unique advantage, then this project can attempt, on the contrary, if could not find the advantage, then such project attempt also lost the significance, most can only become an member who drifts with the current. I after the earnest and thorough ponder, believe, my unique advantage, is actually my respect to the user deeper level.” “我当时想,如果我能找到我独特的优势,那么这个项目就可以尝试,相反,如果找不到优势,那么这样的项目尝试也就失去了意义,最多只能成为随波逐流的一份子。我在认真而且深入的思考之后,认为,我独特的优势,其实是我对用户更深层次的尊重。” „At that time, in market all music audio-visual website, paid great attention is only the current capacity and advertizing revenue, they do not study the page, not to study ui, not to study the user experience, how they only study in the chaotic 7-8 bad page, adds many online advertisement, to achieve to improve the income the effect, therefore I decided that not only need make music audio-visual website that does not have the advertisement, but must make more attractive music audio-visual website, to the user a better experience, gives the user many respect.” “在那个时候,市面上所有的音乐视听网站,注重的都只是流量和广告收入,他们不去研究页面、不去研究ui、不去研究用户体验,他们只研究如何在已经乱七八糟的页面里,加入更多的线上广告,以达到提高收入的效果,所以我决定,不但要做一个没有广告的音乐视听网站,而且要做一个更漂亮的音乐视听网站,给用户更好的体验,给用户更多的尊重。” „When my music website gets online finally, my effort soon had the result, all users who have used my product, precipitate quickly, becomes my faithful user, reason is very simple, the mutual respect, this likes a volume of flavor being good like you, environment is good, price is lower than a restaurant.” “当我的音乐网站终于上线的时候,我的努力很快就有了收效,所有用过我的产品的用户,都很快沉淀下来,成为我的忠实用户,这其中的原因很简单,相互尊重,这就像你更喜欢集味道好、环境好、价格低于一身的餐厅一样。” „At that time, many people were questioning that my music + website, they felt, I gained so many current capacities, is actually not used for the realization the current capacity, this approach is extremely stupid, but I felt, the direct realization, looks like the primary industry of as a man soweth so shall he reap, the availability of resources is too low, moreover loses in the process of transformation is too big, will have the huge impact on the customer environment of entire product.” “那个时候,很多人在质疑我的音乐+网站,他们觉得,我获取了这么多的流量,却又不把流量用来变现,这种做法太过愚蠢,但是我觉得,直接变现,就像是种瓜得瓜的第一产业,资源利用率太低,而且在转化的过程中损耗太大,会给整个产品的用户环境带来巨大的影响。” „Therefore I changed a mentality, I have the user, but I have not will look that to them through compulsory the advertisement gains the income, I can induct in my next product them, making him I deeper user, therefore I founded a page product, is called Tieba (Post It), it is extremely Jane/simple style Boss Boss S, but the biggest difference is, I allow the user to make the basis by the keyword that any law permits, establishes this keyword unique Boss Boss S, this product made me successfully lead coming in the music website user, but, this. The product I have not chosen to advertize as before, because I felt, I can also find better realization way ;” “所以我换了个思路,我有用户,但我未必要通过强制性给他们看广告来获取收入,我可以把他们导入我的下一个产品里,让他成为我更深度的用户,于是我创建了一个页面产品,叫做贴吧,它是一个极简风格的bbs,但最大的区别是,我允许用户以任何法律允许的关键词做依据,建立这个关键词特有的bbs,这个产品让我成功把音乐网站的用户导了进来,但是,这个产品我依旧没有选择做广告,因为我觉得,我还可以找到更好的变现方式;” „At that time, the operation costs of two page products are relatively high, lucky I attained financing at that time, but financing looks like your parents to your living expenses, always has one day of all spending, therefore you must do, before this sum of money draws provides for a rainy day ;” “在那个时候,两个页面产品的运营成本已经相对非常高了,万幸在那个时候我拿到了融资,但是融资就像是你们父母给你的生活费,总有花完的一天,所以你要做的,就是在这笔钱画完之前未雨绸缪;” „Therefore, under the enormous realization pressure, I made page flas ***, named «Happy Farm», is " Town of Paradise » predecessor, afterward, «Happy Farm» brought the huge cash receipts to the company, obtained crazy praise of user, when the user inducts «Happy Farm» in the life, the personal connection after internet them entirely, we promoted YY, uses the personal connections of these users, after YY gets online, immediately becomes the China internet market most popular product, is these achievements today's Muye Science and Technology.” “于是,在极大的变现压力下,我做出了一款页面flas***,名叫《开心农场》,也就是《天堂小镇》的前身,后来,《开心农场》给公司带来了巨大的现金收入,同时也得到了用户的疯狂追捧,当用户把他们在生活中、在互联网上的人脉统统导入《开心农场》之后,我们推出了yy,利用这些用户的人脉,yy上线之后立刻成为华夏互联网市场最受欢迎的产品,是这些成就了今天的牧野科技。” Harvard and mit student listens to Li Mu to chat and his undertaking course for the first time, several minutes, Li Mu cause and effect of entire Muye Science and Technology development and vein spoke seven 7-8 eight, this lets under the stage till all outstanding students exclaimed in surprise. 哈佛和mit的学生第一次听李牧聊及他的创业历程,几分钟的时间,李牧就将整个牧野科技发展的前因后果以及其中脉络讲了个七七八八,这让台下所有高材生为止惊叹。 Li Mu's history although quick scary, but it looks like the chain that was built fast, although is time-consuming, but each point, moreover each point especially is solid. 李牧的发展史虽然快的吓死人,但是它就像是一条被快速打造出来的链条,虽然耗时短,但是每一环都在,而且每一环都格外扎实。 Li Mu will then say at the applause from now on: „Muye Science and Technology can have today, benefitted from initially me when sprouting music website idea, has not stayed it in the brain, stays on the paper surface, but put to the action truly.” 李牧在掌声过后接着说:“牧野科技之所以能有今天,得益于当初我在萌生出音乐网站的idea时,没有只是把它停留在大脑里、停留在纸面上,而是真正付诸了行动。” „Because I took first step, to make that music website, I advanced myself today step by step, if I placed in the brain to think this idea initially, I possibly also sit in the Renmin University classroom now, every month takes less than hundred USD living expenses from the family/home, far away from the hometown about thousand kilometers big city learn/study and life.” “正因为我迈出了第一步、做了那个音乐网站,我才一步步把自己推到了今天,如果当初我只是把这个idea放在脑子里想一想,那我现在可能还坐在人民大学的课堂里,每个月从家里拿着不到一百美元的生活费,在远离家乡近千公里的大城市学习、生活。” „You looked, side is one year spends Fei two thousand USD, side is one year gains over a hundred million USD, therefore everyone present should understand, is put into action the idea in brain, is a how important matter.” “你们看,一边是一年花费家里两千美元,一边是一年赚回上亿美元,所以大家现在应该明白,将脑子里的想法付诸行动,是一件多么重要的事。” Under the stage the applause, laughter, whistling and yawp are unceasing, Li Mu although was saying to be very relaxed, but everyone from his words, realized profoundly „action” the importance, before then, although countless people chatted and this point with them, but no one had Li Mu to say was so convincing. 台下掌声、笑声、口哨以及叫喊声不断,李牧虽然说着很轻松,但每一个人都从他的话里,深刻体会到了“行动”的重要性,在这之前,虽然无数人跟他们聊及过这一点,但是谁也没有李牧说的这么让人信服。 When the applause stops gradually, Li Mu also said: „In the developed country, is in the developing country and poor and backward country, young people who each looks like our ages, is most energetic and most has one group of people of imagination, under the age the function of advantage as well as hormone, our in full vigour, a brain almost 724 hours of rapid revolution, in the brain of everyone the time is born all kinds of idea, some these certainly many valuable idea, but they are only idea, if we are put into action, good idea will not give you finally, gives this society to bring any help, You are you, you who sentimental and indulge in fantasy.” 待掌声渐渐停下,李牧又道:“无论是在发达国家,还是在发展中国家、贫穷落后的国家,每一个像我们这个年纪的年轻人,都是最有活力、最有想象力的一帮人,在年龄优势以及荷尔蒙的作用下,我们的精力旺盛,大脑几乎724小时不停的飞速运转,每个人的脑子里时刻都在诞生着各种各样的idea,这其中一定有许多有价值的idea,但它们本身只是idea而已,如果我们不去付诸行动,那么再好的idea最后也不会给你,给这个社会带来任何帮助,你还是你,多愁善感而又异想天开的你。” After understanding laughter, Li Mu then said: „Last year some day, when I study in Renmin University , some day my slept together the roommate to say to me, he hopes very much can look for a work of concurrent job family education to work and study, the way of but through the tradition posting the adlet he has not made any progress, then he could not find way out, because his family was not quite well-off, he urgently needed to solve part of school expenses and living expenses, his body was fragile, the channel that can think of only then makes the concurrent job family education, he thinks this idea also tried to be put into action this idea, but the reason of reality, could not be found by him. A right landing opportunity.” 一阵会心的笑声之后,李牧接着说:“去年的某一天,当我在人民大学读书的时候,有一天我的一个同寝室友对我说,他很希望能够找一份兼职家教的工作来勤工俭学,但是通过传统张贴小广告的方式他没有取得任何进展,当时的他一筹莫展,因为他的家境不太好,他迫切需要自己来解决一部分学费与生活费,他身体瘦弱,唯一能够想到的渠道便是做兼职家教,他想到了这个idea并且试图去把这个idea付诸行动,但现实的原因,让他找不到一个合适的落地机会。” „At that time, in my brain emitted a thought suddenly, in China, the guardian to the child of college entrance examination soon seek for the mentality of family education is extremely urgent ; But can test into the Renmin University student like my roommate, is in itself representative his rich experience and knowledge reserve to the college entrance examination, since this market has enough supply-demand relation, why my schoolmate actually couldn't find the employer?” “那个时候,我的脑子里忽然冒出一个念头,在华夏,家长为即将高考的孩子寻找好家教的心态是极为迫切的;而像我那位室友一样能够考上人民大学的学生,本身就代表着他对高考的丰富经验以及知识储备,既然这块市场有足够的供求关系,为什么我这位同学却偏偏找不到雇主呢？” Under the stage all university live holds to stare at Li Mu that the chin and eye are not winking, they had entered the Li Mu's rhythm completely, they listen to the matter that Li Mu is telling, is thinking Li Mu when each issue that telling raises, was also anticipating Li Mu announced his answer. 台下所有的大学生都托着下巴、眼睛不眨的盯着李牧,他们已经完全进入了李牧的节奏,他们听着李牧讲述的事情,想着李牧在讲述时抛出的每一个问题,同时也期待着李牧公布他的答案。 Immediately, Li Mu, said with a smile: „From the beginning I do not think clearly, but I want to understand afterward, the supply and demand demand of market is exuberant, but supply and demand both sides are also very difficult successfully to trade, both that then these biggest problem, between and asked that lacked a transparent and efficient tie.” 随即,李牧顿了顿,笑道:“一开始我也想不明白,但后来我想明白了,市场的供求需求都非常旺盛,但供求双方又很难成功交易,那么这其中最大的问题,就是供与求的两者之间,缺乏一个透明、高效的纽带。” „Therefore, in my brain emitted idea, since I have visited the internet industry, why doesn't solve the examinee guardian and university using the advantage of internet connection world lives the supply and demand issue about family education? Thinks that this idea same day, I put to the action immediately, I close myself in the room, combed a platform of online employment family education, lets all want to make the concurrent job family education university to live to register to become the user in this platform, making them announce their school, specialty and college entrance examination score, as the matter stands, the guardian can in this platform for own child chooses appropriately, the custom-made family education.” “于是,我的脑子里冒出了一个idea,我既然已经踏足了互联网行业,那么为什么不利用互联网连通世界的优势来解决考生家长与大学生之间关于家教的供求问题呢？想到这个idea的当天,我就立刻付诸了行动,我把自己关在房间里,梳理了一个线上雇佣家教的平台,让所有想做兼职家教的大学生都注册成为这个平台的用户,让他们把他们的学校、专业、高考分数都公布出来,这样一来,家长就可以在这个平台上为自己的孩子挑选最合适的、定制化的家教。” „For example, somebody's son wants to test Yanjing university , asks some secondary school teachers to enroll in supplementary lessons the schoolwork with it to him, might as well look for one just to test into the Yanjing university student to come directly directly effective . Moreover the first-year university student student will soon be almost the same in the age with the student of college entrance examination, among them has a smoother and efficient communication channel, the learn/study direction not only will obtain the maximum revision, the efficiency of learn/study will obtain the enormous promotion.” “比如,某人的儿子想考燕京大学,那么,与其找一些中学老师给他补习功课,不如直接找一个刚考上燕京大学的学生来得更直接有效,而且大一学生与即将高考的学生在年龄上相差无几,他们之间有着更为顺畅、高效的沟通渠道,学习的方向不但会得到最大限度的修正,学习的效率会得到极大的提升。” „Moreover, the online transaction has many advantage, I can make these name brand university student like you publicize to tender, gains larger pay return for them.” “而且,线上交易有很多好处,我可以让那些像你们一样的名牌大学学生公开竞价,为他们获取更丰厚的薪酬回报。” „ In very short time, I made this platform, to be simply good to record, I gave it to register a domain name of pure number , is leading my many schoolmates, promoted in Yanjing each university and each residential district, quick, 3321 were all the rage in entire Yanjing. “很短的时间内,我就把这个平台做了出来,为了简单好记,我给它注册了一个纯数字的域名,,然后带领着我众多同学们,在燕京每一所高校、每一个住宅区里进行推广,很快,3321就在整个燕京风靡起来。 Through 3321, several tens of thousands of university production merit found the work of concurrent job family education, and obtains rich reward that far exceeded them to imagine, top university lives, a bidding price of class hour surpassed hundred USD. 通过3321,数万大学生成功找到了兼职家教的工作,并且得到了远超他们想象的丰厚酬劳,其中顶尖的大学生,一个课时的竞拍价格超过了一百美元。 But in China, an ordinary worker works every month for 180 hours, can only obtain less than three hundred USD average wages, this class hour surpasses a reward of hundred USD, is representing his concurrent job pay, went far beyond his household income ability. 而在华夏,一个普通工人每月工作180个小时,只能获得不到三百美元的平均工资,这一个课时超过一百美元的酬劳,代表着他一个人的兼职薪酬,就远远超过了他的家庭收入能力。 Yesterday parents also in suffering studied for him, today he has been able to solve all expenses that oneself studied through the concurrent job family education, meanwhile can create more income the subsidy to give the parents. ” 昨天父母还在含辛茹苦的供他读书,今天他就已经可以通过兼职家教来解决自己求学的一切费用,同时还能创造更多的收入来补贴给父母。” „A year , we 3321 service portfolios have covered China all colleges, millions of university live on 3321 is engaged in the work of concurrent job family education, each month platform running water already over five hundred million USD!” “一年的时间里,我们3321的服务范围就已经覆盖了华夏所有的本科院校,数以百万计的大学生在3321上从事兼职家教的工作,每个月的平台流水已经超过五亿美元！”
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