RINAPE :: Volume #11

#1056: Takes the opportunity to promote


LNMTL needs user funding to survive Read More

Li Mu although is full of the respect and awe to the internet industry, but will not represent him to have any fear to the industry big shot of present stage. 李牧虽然互联网行业充满尊重与敬畏,但不代表他会对现阶段的行业大佬有任何畏惧。 To Yahoo so, to Google so, to Microsoft and Apple is so. 雅虎如此,对谷歌如此,对微软苹果都是如此。 In the current internet domain, the Muye Science and Technology product capability unmanned ability, YY is keys on the steel nail of US (America) market, is sweeping across in the situation of entire US user in present YY fast, Li Mu has been able to say to all similar products ahead of time bye-bye. 在当今的互联网领域,牧野科技的产品能力无人能力,yy就是自己楔入美国市场的一颗钢钉,在眼下yy正在快速席卷全美用户的情况下,李牧已经可以提前跟所有同类型产品说拜拜。 It looks like in Li Mu, the success of YY was unable to prevent, again to oneself one month, msn and icq these similar compete the Nikkatsu users will fall suddenly at least 80%, most users to YY will close up, and abandons other similar to compete gradually, in this case, what Li Mu must consider is regarding the indestructible YY ecology, oneself can make many issues in the US (America) market, was not worried that any industry big shot can cause the damage to the YY foundation. 李牧看来,yy的成功已经无法阻挡,再给自己一个月的时间,msn、icq这些同类竞品的日活用户将暴跌至少80%,绝大多数的用户会向yy靠拢并且逐步抛弃其他同类竞品,在这种情况下,李牧要考虑的是围绕着坚不可摧的yy生态,自己能够在美国市场做多少文章,根本不担心任何行业大佬能够对yy的根基造成损伤。 In this case, where can Li Mu be able to bear air/Qi of Reporter Yahoo? 在这种情况下,李牧哪能受得了一个雅虎记者的气? No matter I you are the pure personal behavior, represented attitude of entire Yahoo in secret to Muye Science and Technology, since you are working as the Entire world Media with my acting cool, that do not blame me being earnest with a you young reporter. 我不管你是纯粹的个人行为,还是暗中代表了整个雅虎牧野科技的态度,既然你当着全世界媒体跟我装逼,那就别怪我跟你一个小小的记者较真。 Let alone, Li Mu had realized that today this hits Reporter Yahoo in muzzle, brought a golden propaganda opportunity to oneself, this good deed, how he may let off. 更何况,李牧已经意识到今天这个撞到自己枪口上的雅虎记者,给自己带来了一个绝佳的宣传机会,这种好事,他怎么可能会放过。 Li Mu fully realized that fondness of media, what industry and what community, rip the news that compels and so on most to make the media pay attention, most can touch the center of excitation of media, therefore, direct public resentment Reporter Yahoo, to Li Mu, is the golden propaganda opportunity that delivers. 李牧深知媒体人的喜好,无论是什么行业、什么群体,撕逼之类的新闻最让媒体关注,也最能触碰到媒体的兴奋点,所以,直接公开怼雅虎记者,对李牧来说,是个送上门来的绝佳宣传机会。 Therefore, Li Mu has to lose the demeanor for the first time, with an ordinary reporter resentment. 于是,李牧第一次有失风度的,跟一个普通记者怼了起来。 In the Li Mu's words, has not covered up to the resentment smell of gunpowder completely, first transmitted one to the tune that Yahoo despises absolutely: Even if Yahoo is industry in first, is impossible to be capable of affecting me ; Next, Li Mu following words saying unusual was explicit, you could not affect me, but I can affect you, the Yahoo volume of users biggest two big plate businesses, one was Portal, one was a mailbox, happen, these two directions were the YY ecology first echelon. 李牧的话里,对怼的火药味已经完全不加掩饰,首先传递了一个对雅虎绝对鄙视的腔调:即便雅虎是业内第一,也不可能有能力影响到我;其次,李牧后面的话已经说的非常明确,你影响不了我,但我可以影响你,雅虎用户量最大的两大板块业务,一个是门户,一个是邮箱,正好,这两个方向都是yy生态的第一梯队。 Because by the Yahoo reporter to the resentment, Li Mu then worked as the Entire world Media to announce that Muye Science and Technology must increase in Portal and development efforts of mailbox two businesses, this lets under the stage other media shock. 因为被雅虎的记者对怼,李牧便当着全世界媒体宣布牧野科技要加大在门户以及邮箱两块业务的发展力度,这让台下所有其他的媒体震惊不已。 The young people are really air/Qi abundantly, the resentment his, he wishes one could to adjust the strategy of entire army to counter-attack, seems somewhat makes a fuss over a trifling matter, the meticulous thoughts that but the back contains are also make one revolve to fear. 年轻人果然气盛啊,怼他一句,他就恨不得调整整个大军的战略来反击,看起来有些小题大做,但背后蕴含的缜密心思也是令人细思恐极。 YY to the US (America) market, is model of an immediate Instant Messenger software that cuts into from tool, therefore regarded tool the integrated function of elite community's to YY to have very thorough understanding it initially, the commonly used mailbox changed to PO Box YY with the elite community that YY promoted the office efficiency, or used PO Box YY function to conduct generation of receiving and dispatching, was equivalent to YY also to conform with a fail function. yy美国市场来说,是一款从“工具”切入的即时通讯软件,所以当初把它当成工具的精英群体对yy的整体功能已经有了非常深入的了解,很多用yy提升办公效率的精英群体都将常用邮箱改为了yy,或者使用yy功能进行代收发,相当于yy本身还整合了一个fail的功能。 However, to the average consumer, they cuts into YY because of «Town of Paradise», therefore came up to regard the immediate Instant Messenger product use YY directly, in this case, YY about Instant Messenger, public relations and group the function that chatted, the group video, gained the enormous attention of average consumer, but PO Box YY some function attenuation that stressed Business, Li Mu had not prepared to push the mailbox product at this time to the average consumer to them, but now is an opportunity. 但是,对普通用户来说,他们是因为《天堂小镇》而切入yy的,所以一上来就直接把yy当成了即时通讯产品使用,在这种情况下,yy关于通讯、社交、群聊、群视频的功能,获取了普通用户的极大关注,但是yy这种偏重商务的功能对他们来说有些弱化,李牧本来没准备在这个时候给普通用户推邮箱产品,但是现在正好是个机会。 After the angry resentment Reporter Yahoo, this small interlude will certainly be regarded the flash news to make much ado about nothing by the media, particularly oneself to retaliate a young reporter, announced directly adjusts the strategic plan of Muye Science and Technology, speeds up the promotion of YY net as well as PO Box YY, gets online the rhythm, so long as this news exposes, definitely will increase YY and the overall sensitometry of YY net and PO Box YY, moreover when the time comes some such multimedia will compete to report, absolutely is the good opportunity that buys. 在怒怼了雅虎记者之后,这一个小插曲一定会被媒体当成大新闻来大做文章,尤其是自己为了报复一个小记者,直接宣布调整牧野科技的战略规划,加快yy网以及yy的推广、上线节奏,这个新闻只要曝光,必然会增加yyyy网、yy的整体曝光度,而且到时候会有这么多媒体竞相报道,绝对是个花钱都买不来的好机会。 Reviewed at this time that Yahoo reporter, the whole person actually like the day the dog, whole face pain. 反观此时那名雅虎的记者,整个人却像日了狗一样,满脸痛苦。 His didn't expect, oneself depend the Yahoo industry's first advantage, taunted Li Mu a few words, to shake a cleverness, unexpectedly by the Li Mu so direct resentment, what was most essential, Li Mu even shook itself the smart matter to sublimate infinitely, rises to wanting the positive governing corporate strategy, this may frighten fearful and apprehensive him. 没想到,自己仗着雅虎行业第一的优势,嘲讽李牧两句、抖个机灵,竟然被李牧如此直接的怼了回来,最关键的是,李牧甚至把自己抖机灵的事情无限升华,上升到要直接调整公司策略,这可把他吓得心惊肉跳。 His although is only a reporter, but comes Yahoo after all, has very profound understanding of the industry, he knows Li Mu said not wrong, Muye Science and Technology although be weaker than many scales Yahoo in the market value, however Muye Science and Technology business and product line barrier high, firm, in the entire industry unprecedented, therefore Muye Science and Technology in the industry is attack, rather than defense, Yahoo in any level, cannot do to Muye Science and Technology. 虽然只是一名记者,但是毕竟出身雅虎,对行业有非常深刻的了解,他知道李牧说的一点也没有错,牧野科技虽然在市值上要比雅虎弱了许多个档次,但是牧野科技的业务、产品线壁垒之高、之坚固,在整个行业内前所未有,所以牧野科技在行业内一直都是一个进攻者,而不是一个防守者,雅虎在任何层面上,都奈何不了牧野科技 However Muye Science and Technology was different, Muye Science and Technology has the more or less threat to entire world any internet enterprise, not only his immediate Instant Messenger software gave similar competed the huge blow, even also threatened all internet products. 但是牧野科技就不一样了,牧野科技对全世界任何一家互联网企业都有或多或少的威胁,他的即时通讯软件不只是给了同类竞品巨大的打击,甚至还威胁到了所有互联网产品。 Especially Yahoo this type simply in the internet enterprise of strong demand domain solid foundation, itself has not just liked on the sand to construct the tower, pile high is more dangerous, once Li Mu launches the attack taking advantage of the strong demanded product for the foundation and to its core product, Yahoo is very difficult to resist this impact, even if the Li Mu also insufficient strength defeats Yahoo thoroughly, the disturbance that but he brings, still gives Yahoo to deliver the huge blow sufficiently. 尤其是雅虎这种根本没有在强需求领域夯实基础的互联网企业,本身就犹如沙上建塔,堆的越高越危险,而一旦李牧借强需求产品为根基、向其核心产品发动进攻,雅虎很难抵挡得住这种冲击,就算李牧还不够实力将雅虎彻底击败,但他所带来的干扰,也足以给雅虎带来巨大的打击。 To understand this point, this reporter nature terrified, recovering to say again anything makes up, Li Mu has incited the staff to take away his microphone, then gave next. 想明白这一点,这名记者自然惶恐的很,回过神来想再说点什么弥补一下,李牧已经授意工作人员拿走他的麦克风,转而交给了下一位。 Leads to the catastrophe shortly, this/should reporter expression extremely dispirited, at the release conference to resentment Li Mu is not a wise choice, became may bring certain fame to him, but lost the price was really big, all that if Li Mu said cashed, then his stupid action will be Yahoo will bring a not being able to stir up enemy, simultaneously brought the impact that could not imagine to the Yahoo business. 眼看酿成大祸,该记者表情极度颓丧,在发布会上对怼李牧本身就不是一个明智的选择,成了或许会给他带来一定的名气,但是输了的代价实在是太大,如果李牧所说的一切都兑现,那么他的愚蠢举动将为雅虎带来一个惹不起的敌人,同时给雅虎的业务带来想象不到的冲击。 Because own mouth is inexpensive, makes such big trouble to the company, he basically escapes by the destiny that Yahoo gets rid of difficultly, but perhaps his today's actions, broadcast the bad reputation quickly, when the time comes feared has any enterprise to dare to incur him very much difficultly again to be the staff. 因为自己的嘴贱,给公司惹出这么大的麻烦,他基本上难逃被雅虎干掉的命运,而他今天的所作所为,恐怕很快就将臭名远播,到时候怕是很难再有任何企业敢招他做员工。 Li Mu saw after this reporter was taken away the microphone, sat on the seat unexpectedly cried filled with grief, sneered at heart, changed to one side the line of sight simply, the less seen the better. 李牧眼看这记者被拿走麦克风后,竟然坐在座位上悲怆的哭了起来,心里冷笑一声,干脆把视线转到一边,眼不见为净。 ...... …… The release conference had not ended, Li Mu with Reporter Yahoo to the resentment news had sent through the reporter on the scene at the release conference. 发布会还没结束,李牧在发布会上与雅虎记者对怼的新闻就已经通过在场记者发了出去。 Title although that the major media use is different, core that but in the title expressed highly consistent: Reporter Yahoo to resentment Li Mu, hit the face by Li Mu, subsequently Li Mu announced that competes with Yahoo in the Portal net and email market ahead of time. 各大媒体采用的标题虽然不尽相同,但是标题内表达的核心点高度一致:雅虎记者对怼李牧,被李牧打脸,随后李牧宣布将在门户网以及电子邮箱市场提前与雅虎竞争。 The US (America) media also calculate that professional ethics, they do not have deliberately to conduct the part to conceal to scene, but reported the cause and effect completely, suddenly, the public opinion on US (America) internet, is unceasing to the Li Mu's support sound. 美国媒体还算有职业操守,他们没有刻意对现场发生的事件进行部分隐瞒,而是把前因后果全部报道了出去,一时间,美国互联网上的舆论,对李牧的支持声不断。 The values of US (America) society, have to the good and evil compared with China more obvious likes and dislikes, this point can be inferred through various Super Hero cartoons that US (America) is all the rage . Moreover the US (America) law said from some level, the support was violated a defense and counter-attack of side highly, therefore Li Mu, when facing Reporter Yahoo to the resentment, gets angry the approach that the resentment goes back immediately, fully conforms to the values of US (America) person, moreover makes each US (America) person clap the hands and shout praise sufficiently. 美国社会的价值观,对善恶有着比华夏更为明显的好恶,这一点通过美国风靡的各种超级英雄漫画就可见一斑,而且美国的法律从某种层面上说,高度支持受侵害一方的防御及反击,所以李牧在面对雅虎记者对怼的时候,立刻怒怼回去的做法,完全符合美国人的价值观,而且足以让每一个美国人拍手叫好。 What is more interesting, no one felt the approach that Li Mu this type rises to the company level has any improper, on the contrary, everyone thought that Reporter Yahoo does not make the model that will then not die, even if he takes office in market value over thousand hundred million USD Yahoo, but he compared with worth hundred hundred million USD Li Mu still missed innumerable level, therefore he, even if did not express the proper respect to Li Mu, cannot depend the fame and position in enterprise, taunted to Li Mu as well as Muye Science and Technology, therefore in people opinion, Li Mu should give him a color to have a look, by his long lesson. 更有趣的是,没有一个人觉得李牧这种上升到公司层面的做法有任何不妥,相反,大家都觉得那个雅虎记者是不作死便不会死的典型,即便他就职于市值过千亿美元雅虎,但他本身与身价百亿美元李牧相比也差了无数个level,所以他即便不对李牧表示应有的尊重,也决不能仗着企业的名气与地位,对李牧以及牧野科技冷嘲热讽,所以在民众看来,李牧就是应该给他一点颜色看看,让他长点教训。 Meanwhile, Li Mu this type the overbearing president conduct of opposite party problem, gives him to be innumerable in the US (America) circle powder all of a sudden, originally rarely has to look like he such young president, the key is this president is so aggressive, really conforms to the appetite of young people. 同时,李牧这种一点也不惯对方毛病的霸道总裁做派,一下子给他在美国圈粉无数,本来就鲜有像他这么年轻的总裁,关键是这总裁还这么霸气,实在是太符合年轻人的胃口。 When this news was pushed hotly, the news also following media that Li Mu wants to transmit release to let out fast. 在这条新闻被热推的时候,李牧想要传达出去的消息也都跟着媒体快速释放了出去。 When the Yahoo high level knew this news, almost even the lung must explode with rage. 雅虎的高层得知这个新闻的时候,几乎连肺都要气炸了。 Their although already regards as the potential opponent Muye Science and Technology as well as YY, but they have felt, the Li Mu present key energy should centralized on YY, temporarily definitely also has no time to compete with Yahoo. 他们虽然已经把牧野科技以及yy视为潜在的对手,但是他们一直觉得,李牧现在的重点精力应该都集中在yy上,暂时肯定还无暇与雅虎竞争。 However they have a dream have not thought that the reporter who subordinates in Yahoo Portal, provokes Li Mu unexpectedly on own initiative, makes Li Mu openly indicate that must competes with Yahoo on the mailbox and Portal website, this to Yahoo is a complete bad news, they did not worry actually YY English Portal will bring the big impact on Yahoo, they most worried that is that in the professional eyes, powerful to abnormal PO Box YY! 但是他们做梦也没有想到,一个隶属于雅虎门户的记者,竟然主动招惹李牧,以至于让李牧公开表示要在邮箱和门户网站上与雅虎竞争,这对雅虎来说是个完完全全的坏消息,他们倒是不担心yy的英文门户会给雅虎带来多大的冲击,他们最担心的,是那个在业内人士眼中,强大到变态的yy PO Box YY truly is on eye of previous life the easiest-to-use mailbox service, simultaneously because of in -line the perfect generation of receiving and dispatching functions, making the user not give up the original mailbox account number, can use various functions of PO Box YY, particularly the Online Preview function, this approach lets the product contains is bigger. yy本身确实是目前世界上最好用的邮箱服务,同时因为内嵌了完善的代收发功能,让用户不放弃原本的邮箱账号,也可以使用yy的各种功能,尤其是在线预览功能,这种做法让产品的包容度更大。 Let alone, YY is sweeping across the entire net, but if the YY user uses PO Box YY, that convenience will be more impregnable, once YY vigorously promotes oneself excellent mailbox service, what is certain, the users of a large number of other mailboxes will switch the YY bosom, but some users, even if not give up the original mailbox account number, but will still choose the generation of messaging services of YY, as the matter stands, PO Box YY rapidly will definitely rise in the future, at the appointed time definitely will bring the huge impact on PO Box Yahoo. 更何况,yy本身正在席卷全网,而yy用户如果使用yy的话,那种便利性将更加无懈可击,所以一旦yy大力推广自己绝佳的邮箱服务,那么可以肯定的是,相当一部分其他邮箱的用户会转投yy怀抱,而还有一部分用户即便不放弃原本的邮箱账号,但也会选择yy的代收发服务,这样一来,未来yy必然会迅速崛起,届时必然会对雅虎带来巨大的冲击。
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