RINAPE :: Volume #11

#1046: Renews v3.0 significantly

LNMTL needs user funding to survive Read More

The Microsoft msn team has a dream also didn't expect, Muye Science and Technology in this case not only does not strike while the iron is hot and hurries guides YY " Town of Paradise » current capacity, instead crazed made a significant renewal to YY! 微软msn团队做梦也没想到,牧野科技在这种情况下非但不趁热打铁、赶紧把《天堂小镇》的流量导向yy,反而丧心病狂的给yy做了一次重大更新！ The YY official announced 24 hours ahead of schedule, the next morning will issue the YY 2002-v 3.0 edition, before then, the YY version number is YY 2002-v 2.3, this time jumps directly v3.0 from v2.3, rather than v2.4, professional eyes can look, this is must directly the promotion new edition, rather than general small scale renewal. yy官方提前24个小时宣布,将在次日凌晨发布yy2002-v3.0版本,在此之前,yy的版本号是yy2002-v2.3,这次直接从v2.3跳跃到v3.0,而不是v2.4,业内人士一眼就能看出来,这是要直接升级新版本,而不是一般的小规模更新。 The one common ways of name of software release basically in industry, if in the version number has the Boss eat inscription, represents this edition the software is the public testing version, not official version ; 软件版本的命名在行业内基本上有一套共同的方式,如果版本号里有beat字样,就代表这个版本的软件是公开测试版,并未正式版; If in the version number has the letter V, this is word veion( edition) the abbreviation, represented this model of software in the version number that this/should company sorts. 如果版本号里有字母v,这是单词veion(版本)的缩写,代表了这款软件在该公司排序的版本号。 The letter behind V, falls generally two digit and a punctuation, if 2.0, this showed that this model of software is the second edition of original edition, if the next new edition conducts the small range renewal to modify in the original edition, but entire framework not too big change, then by 2.1 labels, showed that this is the second edition of first edition correction, 2.2 mean that this is the second edition of second edition correction. 字母v后面,一般坠有两个数字和一个标点,如果是2.0,这证明这款软件是第二版的原始版本,如果下一个新版本只是在原始版本上进行小范围更新改动,但整体框架没有太大的变化,那么就以2.1来标注,证明这是第二版的第一次改版,2.2则意味着这是第二版的第二次改版。 Beforehand YY 2002, renewed v2.3, this is because after the previous significant renewal, the technologies division conducted three edition correction trimmings to the product, some to promote experience, some to change Boss ug, did not have the big change in brief. 之前的yy2002,更新到了v2.3,这是因为继上次重大更新之后,技术部门对产品进行了三次改版微调,有的是为了提升体验,有的是为了改掉bug,总之没有大的变化。 Once the product has the major change time, the version number will span a digit directly forward, this means that the software must conduct the cross generation of promotion, directly entered a brand-new time. 一旦产品发生重大改变的时候,版本号就会直接向前跨越一个数字,这意味着,软件要进行跨代升级,直接进入到了一个全新时代。 Therefore, after v2.3, no longer has v2.4, labels by v3.0 directly. 所以,v2.3之后,就不再有v2.4,直接以v3.0进行标注。 Because of industry default guild regulations, when some well-known internet Corporation, conducts the cross generation of promotion to the product time, the peer will then pay attention to it especially, most obvious is Apple iOS. 正是因为行业默认的行规,当某家知名互联网公司,对产品进行跨代升级的时候,业内同行便会对它格外关注,最明显的便是苹果的ios。 Each iOS cross generation of promotion, are the objects of entire net attention, will not issue Apple rashly, but must place at the Apple developers'conference solemnly to promote. 每一次ios跨代升级,都是全网关注的对象,甚至连苹果都不会冒然发布,而是要放在苹果的开发者大会上隆重推出。 iOS 9 promotes to iOS 10, this to the entire industry is a significant event, but if iOS 10.1 promote to iOS 10.2, this naturally did not have that great influence on the professional. ios九升级到ios十,这对整个行业来说都是一件重大事项,但是如果ios10.1升级到ios10.2,这对业内人士来说自然就没有那么重大的影响了。 Therefore, when Muye Science and Technology announced will soon promote YY 2002-v 3.0, the attention of entire internet industry was captured by Muye Science and Technology. 所以,当牧野科技宣布即将推出yy2002-v3.0的时候,整个互联网行业的目光都被牧野科技所吸引。 Not only Microsoft, in the eye of entire industry, Muye Science and Technology somewhat was crazy. 不只是微软,在整个行业的眼中,牧野科技都有些疯狂了。 So frequent conducts the significant promotion to the product, this from many aspects, violated the industry taboo. 如此频繁的对产品进行重大升级,这从多个方面,都犯了行业大忌。 The first point, before moving the internet time arrives, the internet enterprises of all dedicated product development, abide by a principle: A bigger product, as well as user more products, renew the frequency to be lower significantly. 第一点,在移动互联网时代到来之前,所有专注产品开发的互联网企业,都遵循一个原则:越大的产品,以及用户越多的产品,重大更新频率就越低。 The size of so-called product, refers to the overall cost that the resilience and development of product need, size insufficient 1 m Boss plug-in, naturally is the small-scale product, but Operating System, naturally is the large-scale product. 所谓产品的大小,指的是产品的工程量以及开发所需的整体成本,一款大小不足1mb的外挂,自然属于小型产品,而一款操作系统,自然属于大型产品。 Regarding the small-scale product, the unceasing improvement and renewal are the magic weapons that they subdue, but regarding the large-scale product, several years rubs a sword also no reason why not, seems like Microsoft u Operating System, several years will conduct a renewal to promote, other time are used to want completely all means to maintain the existing product the stability and security. 对于小型产品来说,不断的改进、更新是它们制胜的法宝,但是对于大型产品,几年磨一剑也未尝不可,就好像微软的u操作系统,几年时间才会进行一次更新升级,其他时间全部用于想尽一切办法来维护现有产品的稳定与安全。 The user many products of are also same, user too many words, pull one round , then moves the whole body, the significant renewal is prudent, must first leave enough time to go to the familiar previous generation product to the user, next must guarantee that the user can begin the generation product quickly, otherwise a hasty renewal may bring several million even more than ten million user outflows, or is slumps of tens of millions user-friendly. 用户多的产品也是一样,用户太多的话,牵一发则动全身,重大更新必须要慎重,首先要留出足够的时间给用户去熟悉上一代产品,其次还要确保用户可以很快上手新一代产品,否则一次仓促更新有可能带来几百万甚至上千万的用户流失,或者是数千万用户友好度的暴跌。 Second, to the jobholders of present stage, they thinks: The significant renewal often means new breakthrough in the product feature, but the product feature is product successful huge taking advantage, besides middle-and-small company that pursues crazily, has the large company of enough position and weight/quantity in the industry wants the support technology reserve, when leading position, so long as had not been directly threatened, what at this time should do is the technological innovation and technology accumulates, in steps on the accelerator that under the leading prerequisite also non-stop crazily, and will certainly get bigger and bigger the disparity in the internet industry, but is because will expose too many, but the disparity will be more shrunk by other company is smaller. 第二点,对现阶段的从业人员来说,他们认为:重大更新往往意味着产品功能上的新突破,而产品功能本身就是一款产品成功的巨大依仗,除了疯狂追赶的中小型公司之外,在行业内有足够地位与分量的大型公司一定要保障技术储备,在领先地位的时候只要没有受到直接威胁,这时候应该做的是技术创新和技术积累,在一路领先的前提条件下还不停的狂踩油门,在互联网行业里并一定会把差距越拉越大,而是会因为展露太多,而被其他公司将差距越缩越小。 However, these two points to Li Mu, are the nonsense. 不过,这两点对李牧来说,统统都是狗屁。 Reason that oneself can be earthshaking in 2002 internet market, what because use will be 2016 internet thought. 自己之所以能在2002年的互联网市场叱咤风云,正是因为自己用的是2016年的互联网思维。 The product renewal speed must be fast enough, even if oneself in the absolute leading position are also same, no matter opponent whether pursues and how to pursue, oneself need to do, makes the user viscosity continually promote with the unceasing renewal, after the user viscosity is raised to the certain extent, the opponent is powerful is also fearless. 产品更新速度一定要足够快,哪怕自己在绝对的领先地位也是一样,不管对手是否追赶、怎么追赶,自己需要做的,是用不断的更新让用户粘度不断提升,当用户粘度提升到一定程度之后,对手再强大也根本无所畏惧。 Zhang Xiaolong WeChat, 1.0 test editions in January 2011 issued, by October 1 same year, WeChat issued 3.0 editions , each edition is representing the major breakthrough. 张晓龙的微信,1.0测试版本是在2011年1月发布的,到了同年的10月1日,微信就发布了3.0版本,这其中,每一个版本都代表着重大的突破。 WeChat of testing version 1.0, can only report the writing news and picture news ; 测试版的微信1.0,只能发文字消息、图片消息; Four months later, supports „voice news” WeChat 2.0 issued ; 四个月后,支持“语音消息”的微信2.0就发布了; Also over two months, supports „examines nearby person” WeChat 2.5 to get online ; 又过了两个多月,支持“查看附近的人”的微信2.5上线; Also crossed for about two months, supports „swings” WeChat 3.0 to be published ; 又过了将近两个月,支持“摇一摇”的微信3.0问世; Ten months, backs on Tencent, to have the huge current capacity and resources WeChat, not only without enjoying the easy success, instead such as insane released the big move generally one after another, its fundamental goal, to train the user viscosity fast, making each WeChat user dies loyally. 十个月的时间,背靠腾训、拥有巨大流量、资源的微信,非但没有享受轻而易举的成功,反而如疯了一般接连释放大招,其根本的目的,就是为了快速培养用户粘度,让每一个微信用户成为死忠。 But now, the Li Mu's goal is also same. 而现在,李牧的目标也是一样。 ...... …… The update renewal of YY announced, has not caused the too big mighty waves in the China home. yy的新版更新预告,在华夏国内并没有引起太大的波澜。 Because of internally the market, regardless of the peer or the user, has regarded as now the home most powerful product YY, is only product above the shrine, how the god level product renews, to the jobholders and users, how to play to tall God to tall God, respects except for the respect, therefore everyone in static anticipation to the one-man show of high god. 因为在国内市场,无论同行还是用户,都已经将yy视为现在国内最强大的产品,也是唯一一个在神坛之上的产品,神级产品怎么更新,对从业人员以及用户来说,至高神怎么玩都是至高神,除了敬仰还是敬仰,所以大家都在静静期待至高神的独角戏。 However in the overseas market, the jobholders of Western internet industry, and elite community, is a focus of public attention to the renewal of YY. 但是在海外市场,西方互联网行业的从业人员,以及精英群体,对yy的这次更新可谓是万众瞩目。 The internet industry of western developed countries, has not thought that now YY above shrine, most also on approval YY is a internet enterprise, but, first-tier enterprise, once starts to have the sign of god, that seems like the crossing tribulation prosperous times in the immortal cultivation novel saying, the entire industry will pay close attention. 西方发达国家的互联网行业,现在还不觉得yy是在神坛之上,最多也就认可yy是一线互联网企业,但是,一线企业一旦开始有成神的迹象,那就好像是修仙小说里所说的渡劫盛世,全行业都会密切关注。 Microsoft pays attention to YY , because they just formulated must update the plan of msn as soon as possible, but the software has not completed the pack, Li Mu's YY must introduce the new edition of significant renewal, this lets the msn team simply desperately. 微软关注yy,是因为他们刚刚制定了要尽快更新msn的计划,可是软件还没有完成打包,李牧的yy就要推出重大更新的新版本,这简直让msn团队上上下下绝望到底。 YY had posed the enormous threat to them, may launch the destructive attack to msn anytime, but, before the opponent main strength assembles, thinks that the opponent starts immediately fiercely attacks, the opponent does not have such as advance of like that expectation, but continues to assemble more armies, this weaponry, making people in the despair more desperate. 原本yy已经对他们造成了极大的威胁,随时有可能对msn发动毁灭性的打击,但是,就在对手大兵集结阵前、以为对手会立刻发动猛攻的时候,对手却没有如预料的那般前进,而是继续集结更多的部队,这个阵仗,让人在绝望中更加绝望。 But besides Microsoft, other companies is also paying close attention to YY every action and every movement, who can see, «Town of Paradise» is YY completed work that gathers the strength, but YY strives for perfection now at crucial moments, must conduct the significant renewal, this means, before YY has entered now turned around magnificently the final stage. 而除了微软之外,其他的公司也在密切关注着yy的一举一动,谁都能看得出,《天堂小镇》已经为yy做好了蓄力的工作,而yy如今在关键时刻又精益求精,要进行重大更新,这就意味着,yy现在已经进入了华丽转身前的最后阶段。 If this turns around to do perfectly, then YY may become US (America) and even in the world internet market, a hugest model of network product, therefore, YY whether becomes the god, all looked at the following movement. 如果这个转身做得完美,那么yy有可能成为美国乃至世界互联网市场上,最庞大的一款网络产品,所以,yy是否成神,一切就看接下来的动作了。 The west and internet related media have also been guessing in the near future, what kind of different experience Muye Science and Technology will give everyone to bring on YY of new edition. 西方与互联网相关的媒体近期也一直在猜测,牧野科技到底会在新版本的yy上又给大家带来怎样的全新体验。 Li Mu's die-hard fan and «silion-valley-magazine» Chief Editor Ben Clarkson on own Boss log, expressed to the YY 3.0 editions intense anticipation, he said: „Each significant renewal of YY, made me renovate Muye Science and Technology to the artisan spirit that the product built, this time, Muye Science and Technology unexpectedly not like the entire Silicon Valley suspicion, exploded the fire while «Town of Paradise» rapidly from «Town of Paradise» to the YY conduction current, this also means, Li Mu the understanding of internet has exceeded entire Silicon Valley, because only then the most intelligent person, and silliest person, will make to let the decision that entire Silicon Valley is unable to understand, Li Mu obviously possibly was not the latter!” 李牧的铁杆粉丝、《silion-valley-magazine》杂志的主编ben.clarkson在自己的blog上,对yy3.0版本表示了强烈的期待,他说:“yy的每一次重大更新,都让我刷新了牧野科技对产品打造的工匠精神,这一次,牧野科技竟然没有像整个硅谷猜想的那样,趁着《天堂小镇》爆火就迅速从《天堂小镇》向yy导流,这也意味着,李牧本身对互联网的理解已经超越了整个硅谷,因为只有最聪明的人,以及最傻的人,才会做出让整个硅谷都无法理解的决定,李牧明显不可能是后者！” Ben Clarkson, even esteems about Li Mu's to YY and to Muye Science and Technology, making many US (America) netizens quite discontented, they leave a message under Ben Clarkson Boss log in abundance to him launch the personal attack. ben.clarkson对yy、对牧野科技、甚至对李牧的推崇,让不少美国网友颇为不满,他们纷纷在ben.clarkson的blog下面留言对他发动人身攻击。 Some people said: „Did Li Mu make a model of immediate Instant Messenger software? You flattered the space to go him, how haven't I seen you to flatter Bill Gates?” 有人说:“李牧不过就是做了一款即时通讯软件吗？你就把他吹捧到天上去了,我怎么从来没有见你这么吹捧过比尔・盖茨？” Response that Ben Clarkson refuses to admit being inferior: „Bill Gates is no doubt great, but I do not think that he really understands the product, an outstanding product manager, not only need the product design moves your innermost feelings sufficiently, but must make the product design you go at heart, even exceeds you to product's all fantasies, in this regard, some entire world only YY can feel to me like this, Bill Gates, even entire Microsoft no one can give me this feeling! Half does not have! Has a look at msn, it and between YY missed the entire Milky Way!” ben.clarkson不甘示弱的回应:“比尔・盖茨固然伟大,但我不认为他真的懂产品,一个优秀的产品经理,不仅要把产品设计的足以打动你的内心,还要让产品设计到你的心里去,甚至超越你对产品本身的一切幻想,关于这一点,全世界唯有yy能给我这样的感觉,比尔・盖茨,甚至整个微软都没人能给我这种感觉！半个都没有！看看msn吧,它跟yy之间差了整个银河系！” Some people said: „YY is fierce, is the internet product that China Corporation develops, it does not have dna of US (America) market, in the general US (America) minds certainly not possible long-time.” 有人说:“yy再厉害,也不过就是一款华夏公司开发的互联网产品,它没有美国市场的dna,在广大美国心目中一定不可能长久。” Ben Clarkson replies him: „Don't forget, icq was not the US (America) product, but was the product that the Israeli developed!” ben.clarkson回复他:“别忘了,icq也不是美国产品,而是以色列人开发的产品！” Also some people said: „YY again powerful is also an auxiliary tool, what extraordinary has? It will never possibly reach the msn altitude!” 还有人说:“yy再强大也不过就是一个辅助性工具罢了,有什么了不起？它永远不可能达到msn的高度！” Ben Clarkson to this netizen, only returned to In short: „Frog in a well! However is quick you to jump out of the bottom of the well, even if yourself do not jump, Muye Science and Technology will still push you from the bottom of the well with the turbulent ground water!” ben.clarkson对这个网友,只回了一句话:“井底之蛙！不过很快你就会跳出井底,即便你自己不跳,牧野科技也会用汹涌的地下水把你从井底推出来！”
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