Li Muarrived atUS (America)to hita series ofcocktails of moves.李牧来到美国就打了一连串的组合拳。Mostdirect result that thisset of cocktail of movescauses is «Town of Paradise»insuddenincreasing of beautifuluser.
这一套组合拳导致的最直接结果便是《天堂小镇》在美用户的急剧攀升。«Town of Paradise»due to the promotion oftwonumberTen Million USDbonusactivities, simplylikegrowing the wingsamecannot stop, makingentireMicrosoftMSNproject divisionfearful and apprehensive.
《天堂小镇》在两个数千万美元奖金活动的推动下,简直如同插上了翅膀一样停不下来,让整个微软MSN事业部心惊肉跳。
The MSNpresent stagealtogether hasfourcoreplatebusinesses: MSNPortalnetandMSNInternet access, MSN-Messengeras well asMSN-Hotmail.
MSN现阶段共有四个核心板块业务:MSN门户网、MSN网络接入、MSN-Messenger以及MSN-Hotmail。MSN-Messenger is used inimmediateInstant Messengerthatmodel of MSNsoftware, butin addition, MSNPortal, and MSNmailbox is also under the MSNkey serviceplate, the subscriberoverhundred million.
这其中,MSN-Messenger便是用于即时通讯的那款MSN软件,而除此之外,MSN门户,以及MSN邮箱也都是MSN旗下的重要业务板块,用户数量过亿。Butthese, mostfearYY, isMSN-Messengerthis and YYlocalizationis naturally same, but the overall levelmustmissseveraltime the immediateInstant Messengersoftware.
而这其中,最惧怕YY的,自然就是MSN-Messenger这款与YY定位相同,但整体水平要差出几个时代的即时通讯软件。In their eyes, «Town of Paradise»looks like the discharger of YYthisnuclear bomb, itsuserincreasesevery time, the angle of dischargerdraws closein the vertical, once the angleenters90degreesverticalidealstate of action, YYthisnuclear bombby the Li Mubrutalrelease.
在他们的眼中,《天堂小镇》就像是YY这颗核弹的发射架,它的用户每增加一些,发射架的角度就更趋近于垂直,一旦角度进入90度垂直的理想发射状态,YY这颗核弹就将被李牧无情的释放出来。Microsoft is very clear, onceYYuses«Town of Paradise»realizesperfectto go on stagein front ofentire USnetizen, MSNwill be hit by the total destruction.微软上上下下都很清楚,一旦YY利用《天堂小镇》实现在全美网友面前的完美登场,MSN将遭受灭顶之灾。NowadaysMSN, cast offseveraltimein the productlevelbyYY, althoughhad been developing the latest editionquietly, andplagiarized many YYuniquefunctionsin the latest edition, butlacksLi Muthatprofound understanding of futureinterneteventually, even if the neweditiondevelops, the wholebe weaker than YY.
现如今的MSN,在产品层面被YY甩开了几个时代,虽然已经在悄悄开发最新版本,并且在最新版本内抄袭了不少YY的特有功能,但是终究还是缺乏李牧那种对未来互联网的精深理解,所以即便是新版本开发出来,整体还是要比YY弱不少。These are also very easyto understand, for a long time, compared with the domestic-made vehicleproducer and developed countrycarmaker, have the hugepower gap, even ifso manyoverseassuccessmodelmakes the reference, the domestic-made vehicleand otheraspects and developed countryautomobileshas the disparityin the engine, chassis, the gear box, thisis the fact of technological gap.
这其中也很容易理解,长久以来,国产汽车生产商与发达国家汽车生产商相比,都有着巨大的实力差距,即便有那么多的海外成功车型作参考,国产汽车还是在发动机、底盘、变速箱等各个方面与发达国家汽车存在差距,这是技术差距的客观事实。Microsoftalthoughoverallis powerful, butitis notmultipurposeenterprises of internetindustry, MSNprevious lifein the Li Mueyeis a rottenbadproduct , indicating that Microsofttrulydoes not havegene that makes the socialInstant Messengersoftware.微软虽然整体实力强大,但它也不是一个互联网行业的万能企业,MSN上辈子在李牧眼里就一直是个烂糟产品,足见微软就不是真正具备做社交通讯软件的基因。Therefore, this whole lifeMicrosoftwantsto imitateLi Mueven, itshouldnot havethisgene, iswithoutthisgene, thisis the flaw that hishard tomakes up.
所以,这辈子微软就算是想模仿李牧,它该没有这个基因,还是没有这个基因,这是他难以弥补的缺陷。YY the back of manyuser-friendlyfunctions, haveMuye Science and Technologyoneselftechnological patentbarrier, howto solvechatrecordroaming and off-line of documentuser, howto support the groupto chat, andhowsolvesreceiving and dispatching and stored logic of crowd of news, to developmore advancedstreaming mediatransport technology, andrealizes the nestingand so on software, isMicrosoftMSN the issue that needssolutionsto attack and capture.
YY的许多人性化功能的背后,都有牧野科技自己的技术专利壁垒,如何解决用户的聊天记录漫游、离线文件、如何支持群聊,并且解决群消息的收发以及存储逻辑、如何开发出更先进的流媒体传输技术,并且实现在软件内的嵌套等等等等,都是微软MSN需要一个个解决攻克的问题。In addition, merelyis the design esthetic, as well asin the interfacefriendlylevel, Microsoftis unable to compare favorablywithMuye Science and Technology.
除此之外,仅仅是设计美学,以及界面友好度层面上,微软都无法与牧野科技相媲美。
The design estheticneeds the long-termprecipitation to formownoneset of thing, is very purely difficultto form the ownstyleby the imitationplagiarism, this pointhas very obviousverificationin the automobile industry.
设计美学需要长期的沉淀才能形成自己的一套东西,单纯靠模仿抄袭是很难形成自有风格的,这一点在汽车工业上有着非常明显的印证。In the next several years, domestic-made vehicle, even ifsomeso manyoverseassuccessmodelsmake the reference, is is still very difficultto produceseveraltrueoriginals . Moreover the trulyattractivemodel, the reasonis the design estheticprecipitationis then insufficient.
在未来的十几年时间里,国产汽车哪怕有那么多海外的成功车型做参考,依旧还是很难生产出几款真正原创,而且又真正好看的车型,原因便是设计美学沉淀不足。Naturally, a series ofproducts of numeroustitaniumtape measuresection100%duplicationswere needless saying that but, the numeroustitaniumwere competentsuchmatter, butMicrosoftdefinitelycannot.
当然,众钛皮尺部100%复制的一系列产品就不用说了,不过,众钛能干出这样的事情,但微软肯定不会。Because of this, MSNin the latest edition of internal development, in the design esthetic, is falling behind a YYincessantlytimeas before.
正因为如此,MSN正在内部开发的最新版本,在设计美学上,依旧落后YY不止一个时代。Butthisfalls behindYY more than timeupdateMSNas before, nowhas not completed the development, severalfunctionshave not been ableto find the effective solutiontemporarily, according to the plan, thismodel of productat least must wait for twomonths to testagain, then after testingto be unmistakable, issuedto the outside.
而这个依旧落后YY一个时代以上的新版MSN,现在还没有完成开发,好几种功能暂时还没能找到有效的解决方案,按照计划,这款产品至少还要再等两个月才能进行测试,然后测试无误之后对外发布。Howevernow, MSNteamperson in chargecould not have waited.
但是现在,MSN的团队负责人已经等不及了。Once«Town of Paradise»startsto the YYconduction current, the headworks as is MSN-Messenger, canforesee, by that time, all«Town of Paradise»players, almostwill give upMSNimmediately, switches the bosom of YY.
一旦《天堂小镇》开始向YY导流,首当其中的便是MSN-Messenger,可以预见,到那个时候,所有《天堂小镇》的玩家,几乎都会在第一时间内放弃MSN,转投YY的怀抱。In addition, the MSNmailbox, YYconformed with the mailboxfunction . Moreover the user experiencecompared withMSN-Messenger and MSNmailbox, if the usergave upMSN-Messenger, choseYY, whatthatis certain, the userwill certainly give up the MSNmailbox.
除此之外,还有MSN邮箱,YY本身就整合了邮箱功能,而且用户体验要比MSN-Messenger和MSN邮箱强很多,如果用户放弃了MSN-Messenger,选择了YY,那可以肯定的是,用户一定会放弃MSN邮箱。
, YY Portalhas not gotten online the English editionfortunatelyonlytemporarily, otherwiseincluding the MSNPortalnetto be attackedbyYYwhen the time comes.
唯一值得庆幸的是,YY门户暂时还没有上线英文版,否则到时候连MSN门户网都会受到YY的冲击。Therefore, in the MSNteameye, YYispresentMSNnumber one enemy, topreventYYuses«Town of Paradise»suddenlyencroaches upon the entireUS (America)market, MSNproject division of Luisperson in chargeandMicrosoftgroupvices-presidentMayLouise Meiholds the emergency meeting, decidesto promoteupdateMSNahead of time, andrequeststhe quicker the better.
所以,在MSN团队眼里,YY是眼下MSN的头号大敌,为了防止YY忽然利用《天堂小镇》侵占整个美国市场,MSN事业部的负责人、微软集团的副总裁之一Luis・May路易斯・梅召开紧急会议,决定提前将新版MSN推出,并且要求越快越好。
The request of Louise Mei, letsinallwill of the peopleinexplicableintense.
路易斯・梅的要求,让所有人心里一阵莫名紧张。
The person in chargestatement of development teamsaid: „MSN of updateat presentin additionalsoin the development process , to promote ahead of timeindicates that itmuststopdevelopingimmediately, alldoes not have the sectordetachment that the developmentcompletes, somepacks that will then have completedtest, even ifwecomplete the packtoday, the teststillneedsseveral daysto conduct.”
开发团队的负责人表态称:“新版的MSN目前还尚且在开发进程中,提前推出就预示着它必须立刻停止开发,将所有没有开发完成的版块移除,然后将已完成的部分打包进行测试,即便我们今天就完成打包,测试也需要几天的时间来进行。”Louise Meiasked: „How longneedsspecifically? Givesme an explicittimenode!”
路易斯・梅问:“具体需要多久?给我一个明确的时间节点!”person in charge of development teamknits the browsto ponder over the moment, said: „About fivedays.”
开发团队的负责人皱眉思忖片刻,说:“五天左右把。”Louise Meinods, said: „Fivedays of can also wait, youdoaccording to the requestas soon as possible.”
路易斯・梅点了点头,说:“五天的时间还能等,你们尽快按要求做。”person in charge of development teamalsosaid: „Some of ourmanyfunctionshave not developed, ifgets onlinehastily, ourneweditionspromote is not bigbased onoldedition.”
开发团队的负责人又道:“我们还有很多功能没有开发出来,如果就这么仓促上线,我们的新版本在旧版本的基础上提升并不大。”Louise Meiaskedhim: „Whichnowhas developed the function that completesto have?”
路易斯・梅问他:“现在已经开发完成的功能有哪些?”Function that „present stagedevelopmentcompletesonly then: Good friendcustomizinggrouping, the customizingnoteandgroupchattedthesefunctions, otherdemandshave not been solved.”
“现阶段开发完成的功能只有:好友自定义分组、自定义备注、群聊这几个功能,其他的需求都还没有解决。”Louise Meicategoricalsaying of: „Had not chosen, wemustcatch upbeforeYYfullystarts, firstupdatesourproducts, the presentsituationdoes not makeusbuildoneto be ableslowlywith the product that YYcompares favorably with, butisneedsusbefore the YYgeneral attack, wantscompletelyallmeansto fight the impact that the opposite partybrings, thereforepresent stage, even ifonly then a newfunctiondeveloping, mustget onlineas soon as possible, onceotherwiseYYfirstmoves, wewill not have the resistance.”
路易斯・梅斩钉截铁的说道:“没有选择了,我们必须赶在YY全面启动之前,先更新我们的产品,现在的情况不是让我们慢慢打造一款能够与YY媲美的产品,而是需要我们在YY全面进攻之前,想尽一切办法来抵御对方带来的冲击,所以现阶段哪怕只有一个新功能给开发出来,也一定要尽快上线,否则一旦YY先动起来,我们将毫无招架之力。”PresentMSN-Messengerlooks like a fortification, beforeYYlog in games fire, Microsoftmustdoisgoes all-outto enhance the defense capability of thisfortification, even if were only manyseveralverymachine gunsalso to deployto arriveas soon as possible, onceotherwiseYYlog insuccessfulandeasily accomplishedthoroughlydestroyed the MicrosoftMSNfortification, MSNpromotedon the thorougheveningagain.
现在的MSN-Messenger就像是一座防御工事,在YY登陆打响之前,微软要做的就是尽全力提升这座工事的防御能力,哪怕只多了几挺机关枪也要尽快部署到位,否则一旦YY登陆成功、摧枯拉朽般彻底摧毁微软MSN的防御工事,MSN再升级就彻底晚了。
The staff who are responsible for the MSN-Messengeroperationsmack the lips saying: „At presentdevelopssuchseveralnewfunctions, wein front ofYYweretooweak.”
负责MSN-Messenger运营的工作人员咂嘴道:“目前开发出来的就这么几个新功能,我们在YY面前还是太弱了。”„Does not have the meansweakly!”Louise Meitakes off/escapes the tastes: „Ourtimeare not much, Li Muinvested such bigcostin«Town of Paradise», the primary purposeisYYadvances the entire USInternet usersat present, wemustpromote the productas soon as possible, thisopportunitykeeps hold ofsomeusers!”
“弱也没办法!”路易斯・梅脱口道:“我们的时间不多了,李牧在《天堂小镇》身上投入了这么大的成本,根本目的就是把YY推到全美网民的眼前,我们必须尽快对产品进行升级,这样还有机会挽留住一部分用户!”Saying, Louise Meialsosaid: „Wetwodirectionsjointlyadvancenow, oneis the upgradeproductas soon as possible, anothercontinuesto conduct the thoroughdevelopmentto the product feature . Moreover the speedmustspeed up, wemustlikegiving the frontlinenowdeliver the ammunition, do not accumulate the same placeto deliver the armsammunition, such, once the enemystarts the war, ourfrontshave the possibilitynot to have, whenourarmsammunitiondeliver, was first trampled flatby the enemy, wemustuse the strategy of rapid transport, from now on, will first renew the firsteditionas soon as possible, after the firstedition of renewal, oncethere is a newdevelopment functionto come out, onrenews the secondversionimmediately.!”
说着,路易斯・梅又道:“我们现在两个方向共同推进,一个是尽快升级产品,再一个是继续对产品功能进行深入开发,而且速度要加快,我们现在就要像给前线送弹药一样,不要把枪炮弹药都攒到一起送过去,那样一旦敌人打响战争,我们的前线有可能还没等到我们的枪炮弹药送到,就先被敌人踏平了,我们要采用快速输送的战略,从现在开始,先尽快更新第一版,第一版更新之后,一旦有新的功能开发出来,就立刻更新第二版!”
......
……„Town of Paradise- after Thanksgiving Dayworldcompetition”activitygets online, capitaltoMuye Science and Technologyfranticincreasedseveralpoints, the Muye Science and TechnologySilicon Valleysubsidiary companymustreceivelots ofVenture Capitalemployeeevery day, the officialreception of Muye Science and Technologyis also perfunctoryvery much, all the Venture Capitalstaff of visit, mostalso can only mixonecup of waterto drinkinMuye Science and Technology, buttheyproposed that withrequest that Li MuorLin Qingyameet, rejection that was relentlessby the companyadministration.
“天堂小镇-感恩节全球竞赛”活动上线之后,资本对牧野科技的狂热又增加了几分,以至于牧野科技硅谷分公司每天都要接待大量的风投公司员工,不过牧野科技的官方接待也很敷衍,所有上门的风投员工,最多也就只能在牧野科技混一杯水喝,而他们提出与李牧或者林清雅见面的请求,则被公司行政毫不留情的拒绝。Mosturgency of Sequoiaperformance.
这其中,红杉表现的最为迫切。Severaldays ago, SequoiathenlearnedfromLarry Pagethere, Li Mumustafter the Muye Science and Technologyfollowingmovementis completedstarts the financingnegotiations the window, thesetime„Town of Paradise- Thanksgiving Dayworldcompetition”makesthemthink, thisisin the Li Mumouth„followingmovement”, thereforetheythinkLi Muwill start the financingnegotiationsimmediately the window, over the two dayscontinuouslyin the opportunity that crazyseekingandLi Muspoke face-to-face, ElonMuskbecame the Sequoiapersuasive speaker, hopes that canhelpSequoiawithLi Muapproximatelyonemeetingtime.
几天前,红杉便从拉里・佩奇那里得知,李牧要在牧野科技接下来的动作完成之后再重新开启融资谈判的窗口,这一次的“天堂小镇-感恩节全球竞赛”让他们以为,这就是李牧口中的“接下来的动作”,所以他们自以为李牧马上就会开启融资谈判的窗口,这两天一直在疯狂的寻找与李牧面谈的机会,就连埃隆・马斯克都成了红杉的说客,希望能够帮红杉跟李牧约一个见面时间。However, Li MunottoElon the Muskextraface, hetoldElonMusk, the opportunity of negotiationshas not arrived.
但是,李牧没有给埃隆・马斯克额外的面子,他只是告诉埃隆・马斯克,谈判的机会还没到。ThenmakesSequoiamore anxious, hasn't the opportunity of negotiationsarrived? BehindLi Mualsohasothermovements?
这下让红杉更为紧张,谈判的机会还没到?难道李牧后面还有其他的动作?Finally, as a last resort, the Sequoiaheadquartersrequest the SequoiaChinapersondirectlyto be responsible for the Ding Zhenglinrelation of capital operationwithMuye Science and Technology, Ding ZhenglinisSequoiagoes out, many alsoformer friendship, lethimagainwithLi Muapproximatelyonetime, even iffirstdid not discuss the matter of financing, onlyapproximatelyonemeetingopportunity.
最后,万不得已,红杉总部要求红杉华夏的人直接与牧野科技负责资本运作的丁正林联系,丁正林本身就是红杉出去的,多少还有些旧情,让他再跟李牧约一次,哪怕先不谈融资的事情,只约一个见面机会也可以。Ding Zhenglinhas not thought and the Sequoiaformer friendship, hisicyanswerSequoiaChinafourcharacters: „Temporarilydid not discuss.”丁正林没有念及红杉旧情,他冷冰冰的答复了红杉华夏四个字:“暂时不谈。”
The Li Mu'sattitudeis straightforward: Said100010,000, Iwill not discussfinancingwithyounow, even ifyouaskPresidentUS (America)to come the lobby are still same.李牧的态度非常直白:说一千道一万,我现在都不会跟你谈融资,你就算找美国总统过来游说也都是一样。BecauseLi Mualsofinalkillsnot to offer a sacrifice togreatly, heonhas the movein«Town of Paradise»one after another, now, was one's turnYYto issue the latest edition.
因为李牧还有一个最后的大杀器没有祭出,他在《天堂小镇》上接连出招,现在,轮到YY发布最新版本了。Butat this moment, the MSNdevelopment departmentis preparing the latest edition of renewalfull power, thiseditioncompared the original plan, butcastratededition, but, in the eye of MSNteam, even ifcastrated the edition was still the better than nothing, cannotbe hitto be caught off guardbyMuye Science and Technologysuddenly......
而此时此刻,MSN的开发部门正在全力准备着最新一版的更新,这一版本相比原计划来说,只是一个阉割了的版本,但是,在MSN团队的眼里,即便是阉割了的版本也是聊胜于无,总不能忽然被牧野科技打个措手不及……
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