RINAPE :: Volume #11

#1044: Thanksgiving Day the world competes

LNMTL needs user funding to survive Read More

Li Mu does not prepare to the Sequoia least bit face now completely. 李牧现在完全不准备给红杉半点面子。 Once the financing window is closed, opens again is not calculation that any capital said that is calculation that Li Mu said. 融资的窗口一旦关闭,再打开不是任何资本说的算,是李牧自己说的算。 You first round rejected me, then wants to ask me to again look that my complexion came, he did not worry that Sequoia will therefore contract enmity with, because in the eye of capital, the benefit is most essential. 你第一轮拒绝了我,那么再想找我就得看我的脸色来了,他也不担心红杉会因此与自己结怨,因为在资本的眼里,利益才是最关键的。 Actually discussed with Sequoia for the first time, Li Mu is giving Sequoia to suppose the wrap/sets, he clearly knows that oneself offer Sequoia will certainly reject, but persists in offering, and makes very high the stance, wanted is Sequoia categorically rejects. 其实第一次与红杉谈,李牧本身就是在给红杉设套,他明知道自己的报价红杉一定会拒绝,但还是坚持报价,并且把姿态摆得非常高,要的就是红杉断然拒绝。 If Sequoia rejected itself, in the future all initiatives in own, on the contrary, if Sequoia complied initially, that dumbfounded was Li Mu oneself. 红杉如果拒绝了自己,往后的一切主动权都在自己手上,相反,如果红杉当初答应了,那傻眼的就是李牧本人了。 Is good has its pride because of Sequoia, perfect according to a Li Mu's script road show, but the entire US School Flower highest list also unexpected benefit of Town of Paradise huge social attention, had this foundation, in the future, all initiatives will grasp again on Li Mu. 好在红杉有它自己的骄傲,完美的按照李牧的剧本一路演了下来,而天堂小镇的全美校花最高榜也意外收获了巨大的社会关注度,有了这个基础,再往后,一切的主动权都握在李牧手上。 Larry Page truly shoulders is convincing the Li Mu's duty, Sequoia CEO hopes very much he can affect Li Mu from one side, making Li Mu restart as soon as possible with the negotiations of Sequoia, but is very finally brutal, simple that too Li Mu rejects, does not have slightly, because Larry Page's face makes any change, even I considered that the modesty does not have. 拉里・佩奇确实肩负着说服李牧的任务,红杉的ceo很希望他能够从侧面影响李牧,让李牧尽快重启与红杉的谈判,但是结果很残酷,李牧拒绝的太干脆,丝毫都没有因为拉里・佩奇的面子做任何改变,甚至连一句我考虑一下的客气话都没有。 Sequoia holds the symposium, the discussion guesses the Muye Science and Technology next financing window opening instant, most people believe, Li Mu will fry now in one vigorous effort hotly „the entire US School Flower highest list”, is very likely in „the entire US School Flower highest list” final stage, is „the entire US School Flower highest list” the heat degree maximum time, opens the financing window again. 红杉内部召开讨论会,讨论揣测牧野科技下一个融资窗口的开启时间,大部分人都认为,李牧现在会一鼓作气把“全美校花最高榜”热炒下去,极有可能在“全美校花最高榜”的决赛阶段,也就是“全美校花最高榜”热度最高的时候,再次开启融资窗口。 Sequoia CEO does not have the means that this guess conforms to overwhelming majority the rules of corporate finance, financing is like the operation stock, the holders of stock hope, when the stock price is highest acts, as the holder of stock, Li Mu and Muye Science and Technology shareholder is definitely also holding the same idea. 红杉的ceo对此也是毫无办法,这个猜测符合绝大部分企业融资的规律,融资和操作股票是一样的,股票的持有者都希望在股价最高的时候出手,作为股份的持有者,李牧以及牧野科技的股东肯定也是抱着一样的想法。 Thinks of 17 billion business, may be achieved 20 billion by oneself, even was made wasted effort by oneself, CEO is also bearing the greatest pressure at heart. 一想到一百七十亿的买卖,有可能被自己做到两百亿,甚至被自己做成竹篮打水一场空,ceo心里也承受着莫大的压力。 However, Li Mu is still continuing at the US (America) exhibition match. 然而,李牧在美国的表演赛还在继续。 „The entire US School Flower highest list” this activity, truly attracted the attention of entire US, but it eventually huge limits: The direct participant of activity, and beneficiary of activity large amount of reward, was limited to live in the community in school female university, altogether also such several million people, many other people run together again, may have hundred million people to pay attention, but can pay the person who the time and energy participate in running together truly, can only occupy a quite small part. “全美校花最高榜”这场活动,确实吸引了全美的关注,但是它终究有一个巨大的限制:活动的直接参与者,以及活动巨额奖励的受益者,都被限制为在校女大学生群体内,一共也就这么几百万人,其他再多人都只是陪跑,或许会有过亿人关注,但真正能付出时间、精力参与陪跑的人,只能占比较小的一部分。 Therefore, how to let hundreds of millions US (America) people to participate in «Town of Paradise» comes, to be able from «Town of Paradise» obtains benefits, must launch the Li Mu's second plan. 所以,如何让几亿美国人都能参与进《天堂小镇》来、都能从《天堂小镇》获益,就得启动李牧的第二个计划了。 Therefore, the second day that Li Mu and Larry Page meet, " Town of Paradise » official spreads the blockbuster news again. 于是,就在李牧和拉里・佩奇见面的第二天,《天堂小镇》官方再度放出重磅消息。 „Town of Paradise Thanksgiving Day global competition” activity gets online officially. “天堂小镇感恩节全球竞赛”活动正式上线。 This activity, those who aim is global all «Town of Paradise» users, naturally, what because the domestic user plays is «Happy Farm», not «Town of Paradise», therefore the domestic user is not in this activities time, with emphasis this event, aims is the player in US (America) market. 这场活动,针对的是全球所有的《天堂小镇》用户,当然,因为国内用户玩的是《开心农场》,并非《天堂小镇》,所以国内用户并不在这一次的活动范围内,这次的竞赛活动,重点针对的就是美国市场的玩家。 As for the domestic market, Li Mu passes with " Happy Farm » operation team ditch, because at present «Happy Farm» and «Town of Paradise» does not exchange in the data, therefore the market not by overseas holiday engages in the Game activity internally as far as possible, corresponds the Chinese New Year, Dragon Boat Festival and in Mid-Autumn Festival that such traditional festival, can domestic formulate the corresponding activity in view of the domestic user. 至于国内市场,李牧跟《开心农场》的运营团队沟通过,因为目前《开心农场》和《天堂小镇》在数据上不互通,所以在国内市场尽量不以国外节日来做游戏活动,相对应可以在国内的农历春节、端午节、中秋节这样的传统节日中、针对国内的用户来制定相应的活动。 „Town of Paradise Thanksgiving Day global competition” in the Li Mu's strategic plan, is „the entire US School Flower highest list” a strategy is supplementary, if the latter only permits US (America) lives the participation in school female university and profits, then the former can make entire US all users have the opportunity to profit. “天堂小镇感恩节全球竞赛”在李牧的战略规划中,就是“全美校花最高榜”的一个战略互补,如果说后者只允许美国的在校女大学生参与并受益的话,那么前者就可以让全美所有的用户都有机会从中受益。 „Town of Paradise Thanksgiving Day global competition” the participation requirements are simple, so long as is the Game registration player, can directly participate in this interesting competition in Game, the crops that the player assigns the turkey and feed and planter of manufacture that formulation assigns according to rule raising, after 24 points of Thanksgiving Day same day cut off, calculates the global player list, the first 10,000 players had the good bonus. “天堂小镇感恩节全球竞赛”的参与要求非常简单,只要是游戏的注册玩家,都可以在游戏中直接参与这场趣味性的竞赛,玩家按照规则饲养指定的火鸡、制造制定的饲料以及种植指定的农作物,到感恩节当天的24点截止后计算全球玩家榜单,前一万名玩家都有丰厚的奖金。 According to the Li Mu domestic plan, „Town of Paradise Thanksgiving Day global competition”, only then first 100 can be rewarded, because „entire US School Flower highest list” temporary increasing price, lets the activity paid attention degree soars, therefore Li Mu this time also temporarily to „Town of Paradise Thanksgiving Day global competition” the bonus conducted increasing price. 按照李牧在国内的计划,“天堂小镇感恩节全球竞赛”只有前一百名才能够得到奖励,但是因为“全美校花最高榜”的临时加码,让活动受关注的程度直线上升,所以李牧这次也临时给“天堂小镇感恩节全球竞赛”的奖金进行了加码。 First, the first bonus, from beforehand ten ten thousand USD, promoted million USD directly, second 50 ten thousand USD, third 30 ten thousand USD ; 首先,第一名的奖金,从之前的十万美元,直接提升到了一百万美元,第二名五十万美元,第三名三十万美元; Fourth to sixth, ten ten thousand USD ; 第四到第六名,十万美元; Seventh to tenth: Five ten thousand USD ; 第七到第十名:五万美元; 11 th to 20 th: Ten thousand USD ; 第11名到第20名:一万美元; 21 st to 50 th: Five thousand USD ; 第21名到第50名:五千美元; 51 st to 100 th: Three thousand USD ; 第51名到第100名:三千美元; 101 st to 10000 th: Thousand USD ; 第101到第10000名:一千美元; Reason that must formerly 100 promote the reward range to first 10,000, to further expand influence, and lets all potential players to feel that has the opportunity of reward to be bigger. 之所以要把奖励范围从前一百提升到前一万,就是为了进一步扩大影响力,并且让所有潜在的玩家都能感觉到获得奖励的机会更大。 Li Mu plans is very simple, several Ten Million USD bonuses look very scary, but these bonuses are also the promise costs, if this competition can attract mass users for Town of Paradise, this is a very cost-effective business, let alone, the payment proportion of Town of Paradise user is very higher, when the time comes the competition globally, will certainly urge mass users to pay expenses to participate in Game, possibly has not waited Thanksgiving Day to arrive truly, these Ten Million USD reward costs have taken back. 李牧算计的很简单,几千万美元的奖金看起来很吓人,但这些奖金也都是许诺性成本,如果这场竞赛能够为天堂小镇吸引大量用户,这本身就是一笔非常划算的买卖,更何况,天堂小镇用户的付费比例很高,到时候全球范围内的竞赛,一定会促使大量用户付费参与游戏,可能还没等感恩节真正到来,这几千万美元的奖励成本就已经收回来了。 But main purpose that Li Mu holds this activities, is the hope through this activity, arouses greatly the enthusiasm of entire US Internet users, making all players the potential beneficiary, moreover a more essential point is, it can depth union with „the entire US School Flower highest list”. 而李牧举办这场活动的主要目的,是希望通过这场活动,把全美网民的积极性都大大调动起来,让所有玩家都成为潜在的受益者,而且更关键的一点是,它能够与“全美校花最高榜”深度结合。 According to „the entire US School Flower highest list” rule, the player wants to the School Flower voting that oneself admire, School Flower that the average person wants to admire votes, they must complete the corresponding task in Game, can obtain correspondingly „resident ticket”, before then, the player gains „resident ticket” all powers, originate from two aspects: First, Game own entertainment ; Second, School Flower attraction. 按照“全美校花最高榜”的规则,无论是玩家想给自己心仪的校花投票,还是普通人想给心仪的校花投票,他们都必须在游戏里完成相应的任务,才能够获得相应的“居民券”,在这之前,玩家获取“居民券”的所有动力,来源于两个方面:第一,游戏自身的娱乐性;第二,校花的吸引力。 Now, the player gains „resident ticket” the power were also many to participate in „Town of Paradise Thanksgiving Day global competition”, through participating this Thanksgiving Day competed, the player can in Game completed „resident ticket” gain the demand, and obtained „resident ticket”, moreover had to reach as high as million USD bonuses to wait to strive, then, the user was equal to having two sets of complementing one another power system. 现在,玩家获取“居民券”的动力又多了一个参加“天堂小镇感恩节全球竞赛”,通过参加这场感恩节竞赛,玩家就可以在游戏中完成“居民券”的获取需求,并且获得“居民券”,而且更有高达百万美元的奖金等待着自己去争取,如此一来,用户等于有了两套相辅相成的动力系统。 Originally in the player who „the entire US School Flower ranking” is interested, now are also many one point of strong new power. 原本就对“全美校花排行榜”感兴趣的玩家,现在又多了一分强大的新动力。 Originally in the player who „the entire US School Flower ranking” is not interested, had the actuation of Thanksgiving Day event, naturally can also without many of paying the behavior cost, participates in this competition, this was interesting. 原本对“全美校花排行榜”不怎么感兴趣的玩家,有了感恩节竞赛活动的驱动,自然也能够在不多付出行为成本的情况下,参与到这场比赛中来,这就非常有意思了。 This seems like the beginning monthly ticket policy, if the monthly ticket gains the relative difficulty, that only then some die-hard fan book voting that to like to oneself, but will find the way to gain, in that case, the ordinary user will throw the enthusiasm of monthly ticket greatly to reduce, therefore the product logic was defined: So long as the genuine subscription accumulation is certain amount, can obtain a monthly ticket automatically, this basically lets the genuine user, when reads normally, gained the monthly ticket while convenient, as the matter stands, the enthusiasm of voting naturally considerably increases. 这就好像起点的月票政策,如果月票获取相对困难,那么只有一些铁杆粉丝才会为了给自己喜欢的书投票,而去想办法获取,那样一来,普通的用户投月票的积极性就会大大降低,所以产品逻辑就被定义成:只要正版订阅累积达到一定的金额,就能够自动获得一张月票,这样基本上就让正版用户在正常看书的时候,顺便就把月票获取了,这样一来,投票的积极性自然就大大增加。 Li Mu must play now, employs two methods to achieve one goal, makes everyone has the prize to play, plays has the cash award to take well, while makes everyone play is playing the entire US School Flower highest list „resident ticket” leading, to kill two birds with one stone. 李牧现在要玩的,就是双管齐下,一边让大家有奖来玩,玩得好就有现金大奖可以拿,一边又让大家玩着玩着就把全美校花最高榜的“居民券”给领了,一举两得。 Li Mu's plans quickly effective. 李牧的计划很快奏效。 When US (America) netizen envies US (America) female university to live, while must live brushes „resident ticket” the time for female university for various reasons, making „Town of Paradise that they cheer Thanksgiving Day global competition” activity get online. 当美国网友一边羡慕美国女大学生,一边又因为各种原因要为女大学生刷“居民券”的时候,让他们欢呼雀跃的“天堂小镇感恩节全球竞赛”活动上线了。 The «Town of Paradise» operator thought of them finally, and also formulated a competition for them, and gave the high cash prize that counts Ten Million USD, these gave non- female university to live beside an all community huge stimulation, suddenly the social influence was extraordinary. 《天堂小镇》的运营方终于想到了他们,并且为他们也制定了一场竞赛,并且给出了数千万美元的高额现金奖励,这一下就给了非女大学生之外的所有群体一个巨大的刺激,一时间社会影响力非凡。 Thanksgiving Day after competing promotes, " Town of Paradise » user starts to increase sharply, breaks through 50 million in the registration subscriber of beautiful rapidly, becomes US (America) internet to register user largest Online Games, moreover is daily average online population highest Online Games, achieved 30 million. 感恩节竞赛推出之后,《天堂小镇》的用户开始激增,在美的注册用户数量迅速突破五千万,成为美国互联网注册用户数量最多的网游,而且是日均在线人数最高的网游,达到了三千万。 In recently, a report of UN announcement showed, the Internet users total of US (America) present stage is about 143 million people , visits biggest website is Microsoft msn, daily visits about 90 million, the Nikkatsu user biggest software, is Microsoft msn, Nikkatsu users about 100 million. 就在最近,联合国公布的一份报告显示,美国现阶段的网民总数是1.43亿人左右,其中,访问量最大的网站是微软的msn,每天的访问量在九千万左右,日活用户最大的软件,也是微软的msn,日活用户将近一亿。 The «Town of Paradise» present Nikkatsu subscriber has been rising suddenly, the data that this increases unceasingly makes Microsoft shock, «Town of Paradise» fiery/popular, to other US (America) internet enterprises, the although whole will certainly be attacked, but affects is not big, but, Microsoft actually obviously somewhat could not sit still. 《天堂小镇》现在的日活用户数量一直在急剧攀升,这个不断攀升的数据让微软大为震惊,《天堂小镇》的火爆,对美国其他的互联网企业来说,虽然整体会受到一定的冲击,但影响并不算大,可是,微软却明显有些坐不住了。 msn is the Microsoft present stage in the immediate Instant Messenger domain unmatchable product, they knew that has the vast gap with YY, although is pursuing directly, but this disparity is not a short time can pursue eventually can catch up, at present, «Town of Paradise» explodes the fire in the US (America) market, Microsoft most was worried that is «Town of Paradise» starts to the YY conduction current, once «Town of Paradise» to the YY conduction current, several million msn users possibly drains in one night...... msn是微软现阶段在即时通讯领域的拳头产品,他们自知与yy有着巨大的差距,虽然在迎头追赶,但这种差距终究不是一时半会就可以追赶得上的,眼下,《天堂小镇》在美国市场爆火,微软最担心的,便是《天堂小镇》开始向yy导流,一旦《天堂小镇》向yy导流,几千万msn用户就可能在一夜之间流失……
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