RINAPE :: Volume #11

#1035: To entire Silicon Valley

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Silicon Valley. 硅谷。 Muye Science and Technology alone villa office building. 牧野科技的独栋别墅办公楼。 Li Mu did frontline headquarters in the conference room. 李牧在会议室里搞出了一个前线指挥部。 Entire competition operation key person in charge the work in the conference room, the domestic technology team real-time maintains the video connection completely, the server team time supervise and control server carrying/sustaining pressure, this battle formation endures compared with Taobao Brand Day as well as 929 big presses. 整个比赛活动的运营关键负责人全部在会议室内办公,国内的技术团队实时保持视频连线,服务器团队时刻监控服务器承载压力,这阵势堪比淘宝品牌日以及929大促。 The increasing speed of data is above the imagination. 数据的攀升速度超乎想象。 The applicants rapidly grow, 1 million, 1.5 million, 2 million, 2.5 million and 3 million...... 报名人数飞速增长,一百万、一百五十万、两百万、两百五十万、三百万…… Increasing the rapidness of speed, lets the dumbfoundedness that Li Mu looks. 攀升的速度之快,让李牧都看的目瞪口呆。 Millions USD Beauty really becomes the super seduction that US (America) female university lived unable to resist, has the momentum that US (America) female university lives to catch the whole lot in a dragnet greatly. milln-dollar-beauty果然成了美国女大学生无法抗拒的超级诱惑,大有把美国女大学生一网打尽的势头。 This is very similar to the super girl, has very big difference. 这跟超女很相似,却又有很大的不同。 The participation cost that the super girls compete is very high, although most female students will have the thought of participating, considering that has certain request to the singing voice, moreover needs to go to assign the contest area registration, to participate in the sea to elect, moreover in the path process that promotes does not have the gradual reward, after not being able to arrive , the words of half range, basically waste all previous efforts . Moreover the long-time competition flow, needs to put in lots of time, energy and financial resource, the overall cost made one be flabbergasted high. 超女比赛的参与成本很高,虽然大部分女生都会产生参加的念头,但是考虑到对歌喉有一定的要求、而且需要前往指定赛区报名、参加海选,而且晋升的道路过程中没有阶段性奖励,走不到后半程的话,基本上就前功尽弃,而且长久的比赛流程,需要投入大量的时间、精力以及财力,整体成本之高令人咋舌。 However „Town of Paradise cup entire US School Flower highest list” the participation cost, types on the keyboard in front of the computer, fills in a registration material then, flow simple make the blood boil and cost are arrive lowly ignore, what is more important, the gradual reward is rich, after does not need to arrive half range, so long as successfully goes down a regulation to have the rich cash prize, as well as potential receiving in addition holds. 但是“天堂小镇杯-全美校花最高榜”的参与成本,就是在电脑前敲敲键盘,填写一个报名资料即可,流程简单的令人发指、成本更是低到忽略不计,更重要的是,阶段性奖励丰厚,不用走到后半程,只要成功走下一程就有丰厚的现金奖励,以及潜在的收入加持。 In the face of this huge attraction and huge convenience, US (America) female university lived insanely almost, first filled in the registration material. 在这种巨大的诱惑力以及巨大的便利性面前,美国女大学生几乎都疯了似的,第一时间填写报名资料。 entire US has almost 15 million to live in school university, the male and female proportion ended 2.16 : 1 after the second war, turned into now 1 : 1.22, in other words, in present US (America) university, the population of female student are more than population of male student, in 15 million people, the female accounted for 55%, achieved almost 8.5 million. 全美有差不多一千五百万在校大学生,男女比例从二战结束后的2.16:1,变成了现在的1:1.22,也就是说,现在的美国大学里,女性学生的人数比男性学生的人数还要多,一千五百万人里,女性占了55%,达到了差不多八百五十万。 According to this trend, Li Mu thought that will at least receive five million US (America) university fresh registrations. 按照这个趋势,李牧觉得至少会收到五百万美国大学生的报名申请。 But in five million university live, if everyone lives in the community to proliferate four people in non- university on average, will be «Town of Paradise», in non- university will live in the community, will increase the 20 million potential subscriber. 而五百万大学生里,如果平均每人在非大学生群体内扩散四人的话,将为《天堂小镇》在非大学生群体内,增加两千万潜在用户。 Before this competition has not announced that fiery/popular of «Town of Paradise» although very in the university campus, but it had not found the barrier of right opportunity breakthrough campus, in entire US, lives besides university, " Town of Paradise » user are few. 要知道,在这场比赛没有公布之前,《天堂小镇》虽然在大学校园里很火爆,但它还没有找到合适的机会突破校园的壁垒,在全美,除了大学生之外,《天堂小镇》的用户非常少。 However now all are changing fast. 但是现在一切都在快速发生着改变。 On the same day, 3 million people registered at the same time, was «Town of Paradise» increased 8 million new registration users, if registered the merit of user to calculate these 8 million to the heads of 3 million entrants newly, then the person was the new user who «Town of Paradise» brought is 2.66, seemed like brings the goal difference of 4 new users from Li Mu's in average many, but this was day of time! 当天,三百万人报名的同时,也为《天堂小镇》增加了八百万个新注册用户,如果把这八百万个新注册用户的功劳算到三百万报名者的头上,那么人均为《天堂小镇》带来的新增用户就是2.66个,看起来距离李牧的人均带来四个新增用户的目标差了不少,但这可是一天时间啊！ The competition has not formally started, if other competitions began, the little competition even enters to the stage like a raging fire, this value dramatically will certainly increase, according to this trend, several million people directly participates in the competition, can skid at least several million people of indirect participation, can skid over a hundred million people to pay attention. 比赛还没有正式开始,如果等比赛拉开序幕,一点点比拼甚至进入到如火如荼的阶段,这个数值一定会大幅增加,照这个趋势来看,几百万人直接参与比赛,能撬动至少几千万人间接参与,能撬动上亿人关注。 Only from this data speculation, this time „Town of Paradise cup entire US the School Flower highest list”, the influence absolutely to achieve to go against heaven's will the level. 只从这个数据推测来看,这次的“天堂小镇杯-全美校花最高榜”,影响力绝对可以达到逆天级。 Got online First Day to have a big grand opening, „frontline headquarters” in everyone was excited, Li Mu decided to continue to increase price at the scene, pursues throws 15 million dollars budget, conducted the large-scale television and offline media advertisement for competition second, Stage 3. 上线第一天就取得了一个大大的开门红,“前线指挥部”里的每一个人都激动不已,李牧当场决定继续加码,追投一千五百万美金的预算,用于比赛的第二、第三阶段进行大规模的电视及线下媒体广告。 Competition Stage 1, is various seven-day universities evaluates, after first of each university evaluates, the number of votes of everyone will reset, each player „resident ticket” rule will also reset, " after Town of Paradise » official conducts the promulgation, rest three days, competes to enter to Stage 2 later ; 比赛的第一阶段,是长达七天时间的各高校评选,每所高校的第一名评选出来之后,每个人的票数将进行清零,每一个玩家的“居民券”规则也将清零,《天堂小镇》官方进行颁奖之后,休息三天,随后比赛进入到第二阶段; Similarly after lasted seven days Stage 2 starts, the numbers of votes of various university champions conduct to recomputate, comes out various state and special zone first, later continues to enter the promulgation link, rests three Heavenly Queen / day(s) later to be in Stage 3. 同样为期七天第二阶段开始后,各高校冠军的票数进行重新计算,决出各州和特区的第一名,随后继续进入颁奖环节,休息三天后进入第三阶段。 Stage 3 is the most noticeable Millions USD Beauty link, by that time, 51 candidates should become the entire US favorite, therefore social attention will be high, «Town of Paradise» through the way of short video demonstration, will make these 51 candidates strengthen when the time comes unceasingly to the fans attraction, this process lasted ten days, until selecting that Millions USD Beauty, Millions USD Beauty. 第三阶段才是最惹人注目的milln-dollar-beauty环节,到那个时候,五十一名候选人应该已经成为全美的红人,所以社会关注度会非常高,《天堂小镇》到时候将通过短视频展示的方式,不断让这五十一名候选人增强对粉丝的吸引力,这个过程将长达十天,直到选出那个milln-dollar-beauty,百万美元丽人。 Starts in Stage 2, the competition broke through the major university's categories, more than 3000 people who elect should also be the entirely different pretty girls, therefore starts to conduct the large-scale promotion in this stage, can make the attention of audience happily focus on the small number of people, for example in some city, the candidate in promoted this city, making regional US (America) audience form the home game consciousness, has respective support home game School Flower respectively. 在第二阶段开始,比赛就突破了各大高校本身的范畴,选出来的三千多人应该也都是风格迥异的貌美姑娘,所以在这个阶段开始进行大规模推广,能够让观众的注意力得意聚焦在少数人身上,例如在某个城市,就推广这座城市内的候选人,让各地的美国观众形成主场意识,各自有各自支持的主场校花。 Stage 3, entire US attention focuses, when 51 people, the promotion efforts must continue to increase, the Li Mu's plan is, when the time comes must spare nothing, making the relevant information of this competition expose unceasingly, not only television media, traditional paper media, even including Times Square big screen such symbolic place. 第三阶段,全美关注度都聚焦在五十一人身上的时候,推广力度还要继续加大,李牧的规划是,到时候一定要不惜代价,让这场比赛的相关信息不断曝光,不只是电视媒体,传统纸媒,甚至包括时代广场大荧幕这样的标志性地点。 ...... …… Meanwhile, lagging behind Silicon Valley also obtained „the Town of Paradise cup entire US School Flower highest list”, as well as „Millions USD Beauty Millions USD Beauty” activity news, powerful data analysis company quickly «Town of Paradise» ** did not leave ten data to announce, this, entire Silicon Valley in an uproar! 与此同时,后知后觉的硅谷也得到了“天堂小镇杯-全美校花最高榜”,以及“milln-dollar-beauty百万美元丽人”的活动消息,强大的数据分析公司很快将《天堂小镇》**不离十的数据公布了出来,这一下,全硅谷一片哗然！ No one has thought, Li Mu quiet several days, is fermenting such a big move unexpectedly! 谁也没有想到,李牧沉寂了几天,竟然是在酝酿这么一个大招！ Silicon Valley develops now, the technical expert, the product expert and expert of business model innovation left, but can like Li Mu, play operation expert one that spends not to have the operation. 硅谷发展到现在,技术大拿、产品大拿以及商业模式创新的大拿出了很多,但是能像李牧这样,把运营玩出花来的运营大拿还一个都没有。 If not see with one's own eyes „the Town of Paradise cup entire US strong social influence that the School Flower highest list”, as well as „Millions USD Beauty Millions USD Beauty” has, if heard Li Mu must pound several Ten Million USD to carry out the School Flower evaluation in US (America) university the competition, entire Silicon Valley can disdain gives him two characters: Silly ratio. 如果不是亲眼看到“天堂小镇杯-全美校花最高榜”,以及“milln-dollar-beauty百万美元丽人”所产生的强大社会影响力,如果只是听说李牧要砸几千万美元在美国大学里搞个校花评选的大赛,整个硅谷都会不屑的送给他两个字:傻比。 But, Li Mu was really had a thorough understanding the operation thoroughly, to the analysis of market and user also as careful as an altitude that made the peer be able not hold a candle, before this let, has been waiting the Silicon Valley person who looked at the Li Mu joke, felt that on the face seemed like slapped a resounding face, burning. 可是,李牧真是把运营彻底吃透了,对市场和用户的分析也细致到了一个让同行望尘莫及的高度,这让之前一直等着看李牧笑话的硅谷人,感觉脸上像是被抽了一个响亮的耳光,火辣辣的。 At this moment, saddest is that to conduct the magazine company that the special coverage, satirized greatly to Li Mu, this named «Network technology» magazine is having 700,000 volume of quantity issueds in the entire North America, but this may not can be regarded any extraordinary magazine in 2002 US (America), the US (America) paper media was highly developed in this age, entire US had more than 10,000 kinds of magazines, quantity issued over 1 million had more than 60 types, the 《Time Magazine》 4 million quantity issueds, arranged at year's ninth reluctantly. 此时此刻,最悲催的莫过于那家对李牧进行专题报道、大加讽刺的杂志社,这家名为《网络科技》的杂志在在整个北美有着七十万册的发行量,不过这在2002年的美国可算不得什么了不起的杂志,美国的纸媒在这个年代高度发达,全美拥有一万多种杂志,其中发行量过百万的有六十多种,《时代周刊》四百万的发行量,也只是勉强排在年度第九名。 The «Network technology» 700,000 volume of actual quantity issueds, mean that they currently have the magazine that 700,000 volume of printing bind to complete, waits to escort to the whole country, but, because Li Mu played such a all of a sudden, 700,000 volume of magazines must overthrow to reprint. 《网络科技》七十万册的实际发行量,意味着他们现在已经有七十万册印刷装订完成的杂志,等着送往全国各地,但是,因为李牧一下子玩了这么一手,七十万册杂志都要推翻重印。 The magazine is the one carrying/sustaining pattern of payment content, the core of its income takes advantage is the content, faced is also the deep user community, therefore the magazine company must guarantee own content to be able the approval of user community, otherwise subscribes the user to drain unceasingly, magazine company from closing also shortly. 杂志是付费内容的一种承载模式,其收入的核心依仗就是内容,面对的也都是深度用户群体,所以杂志社必须要保证自己的内容能够得到自己用户群体的认可,否则订阅用户不断流失,杂志社距离关门也不久了。 This time, " Network technology » headline article is the attack taunts Li Mu's so-called „parochial arrogance”, originally " Network technology » editor-in-chief wants to shake a cleverness, taking advantage of Li Mu's „failure”, attacks the development of China internet industry, makes the reader realize the China internet industry and disparity of US (America) internet industry while convenient clearly, promotes the feeling of national pride of reader to a certain extent, making the reader look crisply, looks satisfies a craving. 这次,《网络科技》的头条文章就是抨击嘲讽李牧的所谓“夜郎自大”,原本《网络科技》的总编是想抖个机灵,借李牧的“失败”,来抨击一下华夏互联网行业的发展,顺便让读者清晰认识到华夏互联网行业与美国互联网行业的差距,也算是一定程度上提升读者的民族自豪感,让读者看得爽、看得过瘾。 However, the magazine has not distributed, Li Mu came a perfect reversal, one competition that takes root in the university, such as the earthquake is unexpectedly common, affected the entire US (America) society fast, this speed quick impressive, exclaimed in surprise the Li Mu planning strategies strength simultaneously, if waited for „the Town of Paradise cup entire US again the School Flower highest list”, as well as „Millions USD Beauty Millions USD Beauty” activity fermented for two days, feared that can mount the front page headlines of entire US major media, and initiated entire US tens of millions, even over a hundred million people of attention, when the time comes a magazine release, when the reader noticed that this attack taunted the Li Mu's article, but also can not the person editorial department scold. Is the dog blood imminent? 但是,杂志还没发行,李牧来了个完美的逆转,一场扎根高校的选秀活动,竟然如地震一般,快速影响到了整个美国社会,这速度快的让人惊叹,同时更惊叹李牧运筹帷幄的实力,如果再等“天堂小镇杯-全美校花最高榜”,以及“milln-dollar-beauty百万美元丽人”活动酝酿两天,怕是能登上全美各大媒体的头版头条,并且引发全美数千万、甚至上亿人的关注,到时候杂志一发行,当读者看到这篇抨击挖苦李牧的文章,还不得把编辑部的人骂个狗血临头？ Therefore at present the only solution, remove from this issue of magazine with the Li Mu related content, then immediately looks for an interior capacity similar article to replace, other page layouts are motionless, then catches up with seal to come out fast. 所以眼下唯一的解决方案,就是把和李牧相关的内容从这一期杂志里撤掉,然后立刻找一篇内容量差不多的文章替换进去,其他的版面不动,然后快速赶印出来。 As the matter stands, wasted the costs of printing of 700,000 volume of magazines not saying that the cost that the magazine of change stamped print the ordinary speed is higher, therefore also wanted to pay for part of urgent expenses additionally again, these lost extremely seriously, making the entire magazine company want to cry but have no tears. 这样一来,浪费了七十万册杂志的印刷成本不说,更改的杂志加印的成本要比普通速度印刷更高,所以还要额外再多支付一部分加急费用,这一下损失极其惨重,让整个杂志社上上下下欲哭无泪。 Besides «Network technology», the Silicon Valley also two media denounce in word and in writing to Li Mu in the fermentation, a new issue of magazine starting has printed in India Factory, finally such a was tossed about by Li Mu, this magazine company also stops immediately urgently, finally India Factory has printed 300,000 volume, without the means that these 300,000 volume can only become invalid immediately, then hurries to adjust making lithograph plates, prints ; 除了《网络科技》,硅谷还有两家媒体在酝酿对李牧口诛笔伐,其中一家的新一期杂志已经在印厂开机印刷,结果被李牧这么一折腾,这家杂志社也立刻紧急叫停,结果印厂已经印了三十万册,没办法,这三十万册只能立即作废,然后赶紧调整制版,重新印刷; Another luck is much better slightly, their making lithograph plates have been completed, is preparing to send to India Factory to begin, „Town of Paradise cup entire US the School Flower highest list” activity gets online, they then give up this edition of content immediately, steps up to rush to the update. 另一家的运气稍微要好一些,他们的制版已经完成,正准备发到印厂开工,“天堂小镇杯-全美校花最高榜”活动一上线,他们便立刻放弃了这一版的内容,加紧赶至新版。 Besides the magazine company suffered the most direct economic loss, Silicon Valley each Venture Capital is also beating the breast and stamping the feet, their although does not have the one cent to lose actually, but in them, that regret endured the ratio to lose over a hundred million dollars simply...... 除了杂志社蒙受了最直接的经济损失之外,硅谷的每一家风投也都在捶胸顿足,他们虽然没有一分钱实际损失,但在他们心里,那种懊悔简直堪比损失了上亿美金…… ...... …… ps: I try harder, comes one chapter again...... ps:我加把劲,再来一章……
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