„Town of Paradisecupentire USthis moment that the School Flowerhighestlist”activitygets onlineofficially, MarkZuckerbergis dancing with joyis testingowngiftRewardsystemearnestly, in his opinion, inhisFacemashconception the part of mostcoreisgiftRewardsystem, good and badness of thisset of system, after will directly affectFacemashto get online the prospect.
“天堂小镇杯-全美校花最高榜”活动正式上线的这一刻,马克・扎克伯格正欢欣鼓舞的埋头测试着自己的礼物打赏系统,在他看来,他的faemash构想里最核心的部分就是礼物打赏系统,这套系统的好与坏,将直接影响faemash上线后的前景。ButentireSilicon Valley, is waitingto look at the Li Mu'sjoke.
而整个硅谷,则都在等着看李牧的笑话。In their opinion, thisChinapersonhas no fear of great distancesto runSilicon Valleyto look forfinancing, actuallyputs the unclearownposition, but alsothinks that hewith is the same inChinainSilicon Valley, isInternet Spoiled Child that countlesspeoplehound, inSilicon Valley, alldevelopmentcannot leavepromotion of capital, splitswith the capital, is in itself the industrytaboo.
在他们看来,这个华夏人不远万里跑来硅谷找融资,却摆不清自己的位置,还以为他在硅谷跟在华夏一样,是无数人追捧的互联网骄子,在硅谷,一切的发展都离不开资本的推动,与资本交恶,本身就是行业大忌。Silicon Valleyseveraltrade journalsevenalsothink the seizing the chanceshameLi Mu, mediainforthcoming latest semimonthly publication, eventreats as the headlinearticlein view of the Li Mu'sspecial coverageone, in the content, launched very directattacktoLi Mu'sconceitedly, evenclamoredLi Muin front of the capitalexcessiveself-confident, wascapital markettoUS (America)internet and excessivecontempt, in the articleeven said that ifLi Mudid not bowto the US (America)capital, thensooner or latermustrollChinato go.硅谷几家行业杂志甚至还想趁机羞辱羞辱李牧,其中一家媒体在即将推出的最新半月刊杂志上,甚至把一篇针对李牧的专题报道当做头条文章,内容中,对李牧的狂妄自大进行了非常直接的抨击,甚至叫嚣李牧在资本面前的过度自信,是对美国互联网以及资本市场的过度轻视,文章中甚至说,李牧如果不向美国资本低头,那么早晚有一天要滚回华夏去。Magazineovertwodaysmustgo on the market, therefore the end producthad prepared for some timein the storehouse in India Factory, this morningstarting from, delivers goodsofficiallyoutward, the Two Days Latermajorchannelswill go on the market.
杂志过两天就要上市,所以成品早就已经在印厂的库房中准备多时,今天早晨开始,正式对外发货,两天后各大渠道都将上市。Inthisverysubtletime, quietseveraldays of Li Mu, suddenlypromoted„the Town of Paradisecupentire US theearliest possible time that the School Flowerhighestlist”activity, thisactivitygets online, startedunusualfrantictornadoinentire US.
就在这个非常微妙的时刻,沉寂了几天的李牧,忽然推出了“天堂小镇杯-全美校花最高榜”活动,这个活动上线的第一时间,就在全美掀起了一阵非同一般的狂热旋风。Is first frantic, istheseis just infatuatedin«Town of Paradise»universityfresh, because the bonus of PayPalthisSchool Flowerhighestlistactivity is really goodwas somewhat astonishing!
最先狂热起来的,正是那些刚好痴迷于《天堂小镇》的大学生们,因为#这次校花最高榜活动的奖金实在是丰厚的有些惊人了!Li Mupreparedto put out the bigseveral millionbonusesto promotethisSchool Flowercompetition, after more than tenSilicon Valleycapitalmeet, Li Mutemporarilydecides,turnsfourtimes the bonusinvestment of entirecompetition, enhancestothreeTen Million USDdirectly!李牧原本准备拿出大几百万的奖金来推动这场校花大赛,但是在跟十几家硅谷资本见面之后,李牧临时决定,把整个大赛的奖金投入翻四倍,直接提高到三千万美元!
The US (America)capitaldid not feel are oneselftooproudproudly? Oneselffryto ascend the sky the heat degree of thisactivity, multi-flowered2000ten thousandUSDlookveryastonishing, butcompared to the promotion of companyoverallestimate value1 billionevenbillionsUSD, spendingthismoneyto beverycost-effective.美国资本不是觉得自己太骄傲自负吗?那自己就把这场活动的热度炒上天去,多花两千多万美元看起来很惊人,但相对于公司整体估值十亿甚至几十亿美元的提升,花这点钱还是非常划算的。Thistime, Li Mualthoughdoes the School Flowercompetitionin the US (America)universitycampus, howeverhisgoal, actuallythroughthisSchool Flowercompetition, attracts the entire USattention.
这一次,李牧虽然是在美国大学校园里搞校花大赛,但是他的目标,却是通过这一场校花大赛,把全美的注意力都吸引过来。Increases priceto the weight/quantity of thiscompetition, moreoveraggravates the code, makingitsweight/quantitymake the entire USpeoplelook askancesufficiently, ifthiscompetitionachieves the pinnacle, «Town of Paradise»from the US (America)universitycampus, will break in the entireUS (America)societydirectly.
给这场比赛的分量加码,而且加重码,让它的分量足以让全美民众侧目,如果这场比赛做到极致,《天堂小镇》将从美国大学校园,直接冲入整个美国社会。
The award item after adjustmentrichtopinnacle, first, the champions of more than 3000universitiesrewardedto promotefivethousandUSDfromthousandUSD, butthispointed out that achieved the greatness of 1700millionUSD, promoted the femaleuniversityfreshparticipationenthusiasmfrominitial Stage 1directly and ensure the competitionwas attractivefrom the lowest level;
调整后的奖项丰厚到了极致,首先,三千多所高校的冠军奖励从一千美元提升到了五千美元,只是这一项指出就达到了一千七百万美元之巨,直接从最初的第一阶段来提升女大学生的参赛积极性,确保大赛从最底层就充满吸引力;Next, a championreward of 50stateandspecial zone, promotedtenten thousandUSDfrom20,000USD, thisdisbursementwas510ten thousandUSD;
其次,五十个州和一个特区的冠军奖励,从两万美元提升到了十万美元,这一项支出为五百一十万美元;Finally, the reward of NationalGuanyathird placeis richer, directlyfromoriginal300,000, 200,000and100,000, promoted1 million, 500,000and300,000! Race car that in additionbestows, the disbursementis250ten thousandUSDabout;
最终,全国冠亚季军的奖励更为丰厚,直接从原本的三十万、二十万、十万,提升到了一百万、五十万、三十万!再加上赠送的跑车,支出为两百五十万美元左右;
The slogan that Li Mucries upis, selectsin the US (America)university„Millions USD Beauty”, Englishsloganis: Millions USD Beauty.李牧打出的口号就是,选出美国高校里的“百万美元丽人”,英文口号是:million-dollar-beauty。Millions USD Beauty, is only thistitle, has the powerfulhot spoteffect, moreoverthistemptingselling point, tothesegirls'attractionssimplypowerfultopinnacle, certainlywill cause the hugesocialreaction.百万美元丽人,光是这个标题,就具备强大的热点效应,而且这个极具诱惑力的卖点,对那些女孩子的吸引力简直强大到了极致,一定会引起巨大的社会反响。But the Li Mu'sgoal, isthisconceptto build the US (America)socialsuperhot spot„Millions USD BeautyMillions USD Beauty”, ifthesebecametime, that„Millions USD Beauty”will becomeownsuperip, every yearcantaketo fryhotly.
而李牧的目标,就是要把“million-dollar-beauty百万美元丽人”这个概念打造成美国的社会超级热点,如果这一次成了,那“百万美元丽人”就会成为自己的超级ip,每年都可以拿出来热炒一番。In addition, besidesSchool Flower that the votingevaluates, the competitionalsoadditionally builtone„bestpopularityaward”, the competitionwill set up a popularitylist, but the evaluationbasis of popularitylistis the fanscontributionvalue, the fanscontributionvalueis higher, the listpositionis also higher.
除此之外,除了投票评选出来的校花之外,大赛还增设了一个“最佳人气奖”,大赛将设立一个人气榜,而人气榜的评选依据是粉丝贡献值,粉丝贡献值越高,榜单位置也就越高。
The bestpopularityawardstartsto evaluatefromeachstate, statechampion everyone rewardsfiveten thousandUSD, totaldisbursement255ten thousandUSD;National champions500,000, second place300,000, third places100,000.
最佳人气奖从每个州开始评选,州冠军每人奖励五万美元,共计支出两百五十五万美元;全国冠军五十万、亚军三十万、季军十万。Additionally builds the bestpopularityaward the ultimategoal, is to transfertheseuniversitygirlsORIJEN (long for) of moneyto the vanity that as well ascompetes, thiswill stimulatethem, to makethemwantgreatlycompletelyallmeansto inducefansto increase the contributionvalue.
增设最佳人气奖的最终目的,是为了调动这些高校姑娘们对钱的渴望以及攀比的虚荣心,这会大大刺激她们、让她们想尽一切办法去诱导粉丝增加贡献值。At the end of2002, even the relativelydevelopedAmerican imperialists, stillno oneplayedsuchgreat writer„competition”, moreoverthiswasin the US (America)history, even the first time wasin the world historycompletelyoninternetat„competition that”conducted, therefore, the activity announced that oncewere promoted, immediatelyraises the difficult situationin the US (America)university!
在2002年底,就算是相对发达的美帝,也没有谁玩这么大手笔的“选秀”,而且这是美国历史上,甚至是世界历史上第一次完全在互联网上举办的“选秀”,所以,活动公告一经推出,立刻在美国高校掀起了惊涛骇浪!
The girls of more than 3000universitiesfell intothoroughcrazyin a flash!
三千多所高校的姑娘们一瞬间陷入了彻底的疯狂!No oneis ableto imagine, «Town of Paradise»suchnetworkGame, can actually the carrying/sustaininghavesuchlarge-scalecompetition, the bonusmakescountlesspeoplestare the bigeyescreamin front of the computerrichly!
谁也无法想象,《天堂小镇》这样一款网络游戏,竟然能够承载起这么大规模的选秀活动,奖金之丰厚让无数人在电脑前瞪大眼睛尖叫!Inthis moment, the entire USuniversityfemale studentbedroomsubmergescompletelyin the endlesssqueal!
在这一刻,全美大学的女生寝室完全淹没在无休止的尖叫声中!Ebullition!
沸腾了!Thoroughebullition!
彻底沸腾了!„Town of Paradisecupentire US theSchool Flowerhighestlist”makestheseuniversityfemale studentsthoroughlyexcited, the dementeddegree, cancompare favorably at Michael Jacksonconcertsimplythesecrazygirls.
“天堂小镇杯-全美校花最高榜”让这些大学女生彻底兴奋起来,癫狂程度,简直可以媲美迈克尔・杰克逊演唱会上那些疯狂的姑娘。Generous of this competition, is the Americancountrymenhas not seenabsolutely! Moreover, itspromotionmechanismstep by step, as well asin view ofeachfirst-levelrichreward, the attention of thoroughattractionallfemale students!
这场比赛选秀之慷慨,绝对是美利坚乡亲们从来没见过的!而且,它一级一级的晋升机制,以及针对每一级的丰厚奖励,彻底吸引力所有女生的关注!Thisis„the Town of Paradisecupentire US theSchool Flowerhighestlist”with the pastnationwide charactercompetitiondifferentplaces, at the US (America)nationwide charactercompetition, can the bonus, oftenbebeing among the best who the nationevaluatesin the pasttruly, othermost peoplerun together, evenlet alonetook the bonus, somecompetitionsalsowanted the participantto paydozensevenover a hundredUSDregistration fees.
这就是“天堂小镇杯-全美校花最高榜”跟以往全国性比赛不同的地方,以往在美国举办的全国性比赛,真正能够得到奖金的,往往就是全国评选出的名列前茅者,其他的绝大部分人只是陪跑,甚至别说拿奖金了,有的比赛还要参赛者缴纳数十甚至上百美元的报名费。Howeverreviews„the Town of Paradisecupentire USSchool Flowerhighestlist”, not onlydoes not want the one centregistration fee, but alsostartsfrom the schoolchampions, has the goodbonus, butis promoted, the differentawards, makingeachgirlsbe ableto make a three-dimensional solid the dream, letstheycaneatat present, in the looks atbowl, is waiting forin the pot.
但是反观“天堂小镇杯-全美校花最高榜”,不仅不要一分钱报名费,而且从全校冠军开始,就有丰厚的奖金,而一路晋级,一路还有不同的大奖,让每一个姑娘都能够做上一场三维立体的梦,让她们可以吃着眼前的、看着碗里的、等着锅里的。Mostlets the girlsinsanity, is„Millions USD BeautyMillions USD Beauty”concept, wins the national champions, to becometrueMillions USD Beauty, to become the object who the entire USgirlsenvy, to become the object who the entire USyoung fellowadmiressimultaneously, thissimplyis the peak that the present societyyoung girlsvainly hope, has a dreamdoes not dareto have such beautifuldream.
最让姑娘们疯魔的,就是“million-dollar-beauty百万美元丽人”概念,拿到全国冠军、成为真正的百万美元丽人、同时成为全美姑娘们羡慕的对象、成为全美小伙子爱慕的对象,这简直就是现实社会少女梦想的巅峰,做梦都不敢做这么美的梦。Moreover, because the competitionallows the participantto record60seconds of shortvideoto watchforallplayers, thismakesallfemaleuniversityliverealizes: Thisis the goldenopportunity of massivelyincreasingfans!
而且,因为大赛允许参赛者录制60秒短视频供所有玩家观看,这让所有女大学生都意识到一点:这是一个大量增加粉丝的绝佳机会!Whatthiscompetitionfacesisentire USuniversity, in other words, ifoneselfreallyhave the opportunityto run out of the tight encirclement, even ifrushes to the statefirst-level, canharvestmassivefans.
这一次的比赛面对的是全美大学,也就是说,如果自己真有机会冲出重围,哪怕冲到州一级,都能够收获大量的粉丝。Ina while ago«Town of Paradise»operationprocess, somewhatin„campusgoddess that”inGamewas popular, every day the averagehas earnedthousandUSDincomein«Town of Paradise».
在前段时间的《天堂小镇》运营过程中,有些在游戏里非常吃香的“校园女神”,现在每天平均在《天堂小镇》赚取过千美元的收入。Several thousandfanscandailyincomeover a thousandUSD, ifcanrun out ofthisschoolcategoryandto be paid attentioninJeonjutakingthisopportunity, perhapsthatwill harvesttens of thousands, even one side several hundred thousand can fans, obtain the Millions USD Beautyawardfirstto throwin that casefinally, the present that tens of thousandsandseveral hundred thousandfans, receiveevery dayperhapswas dividedcanachieveseveral tens of thousands ofUSD, thisalsowanted the money treecompared with the money tree, wantedquickmanycompared with the speed of money printing machine!
几千粉丝就能每天收入上千美元,如果能够借这个机会冲出本校范畴、在全州内得到关注,那恐怕将收获几万,甚至几十万粉丝,那样的话,最后能不能得到百万美元丽人的大奖先抛到一边,几万、几十万粉丝,每天收到的礼品分成恐怕就能达到数万美元了,这比摇钱树还要摇钱树,比开印钞机的速度还要快的多!Pass throughdemonstrationexposureopportunity that can the richreward, be have many, thusobtainsmanyfans and presentincome, moneyTugoodlettingpersondoes not dareto believesimply, moreover attended the competitionnot to needto spend the one cent, so long asdownload(ing)update«Town of Paradise», appliedto registerinGamethen, thereforeUS (America)universitylivedrapidlytakes the action, shortonehour, registrationfemaleuniversitywas born with be over1 millionpeople!
一路过关可以得丰厚奖励、可以得到更多的展示曝光机会、从而得到更多的粉丝以及礼品收入,钱途简直好的让人不敢置信,而且参加比赛不需要花一分钱,只要下载新版《天堂小镇》、在游戏内申请报名即可,所以美国的大学生迅速做出行动,短短一个小时的时间,报名的女大学生就超过了一百万人!Meanwhile, nearby the US (America)majoruniversitiesalsoappearedsuddenlywith„the Town of Paradisecupentire USSchool Flowerhighestlist”related, all kinds ofpromotion advertising, simplytouniversityuniversitysince birthon a field patternpropaganda campaign of offlinepackageclamping-type.
与此同时,美国各大高校附近也都忽然出现了与“天堂小镇杯-全美校花最高榜”有关的、各式各样的宣传广告,简直给高校大学生来了一场线上线下包夹式的宣传攻势。althoughLi Mu'sallpropaganda campaignsrevolveuniversityto live, butthispropagandais more like„fixed-pointdemolition that”Li Mudoes, universityis only the Li Mucarefulchoiceignition point, hemustthroughdetonatingthisignition point, blasts out each class of US (America)society.虽然李牧的所有宣传攻势都围绕着大学生,但是这场宣传更像是李牧做的“定点爆破”,大学只是李牧精心选择的引爆点,他要通过引爆这个引爆点,炸开美国社会的各个阶层。Socompetesfrantically, in addition of conceptholdsin„Millions USD Beauty”, has the powerfulself-propagationattribute, butuniversitylivesin the Li Mueye, exactlyis the entiresocialdisseminationstrongestcommunity, reason thatthinks that universitylivesis the socialdisseminationstrongestcommunity, becauseLi Mufelt,fromfreedom, idledegree, vanguarddegree, gossipdegreeand otherdomainscame the comprehensive analysis, universityto live the synthesesonthesefourkey pointsdivides the value, exceededsocialanyotherclass.
如此令人狂热的比赛,在“百万美元丽人”概念的加持下,已经具备了强大的自传播属性,而大学生在李牧眼里,恰好又是整个社会传播性最强的群体,之所以认为大学生是社会传播性最强的群体,因为李牧觉得,从自由程度、清闲程度、前卫程度、八卦程度等领域来综合分析,大学生在这四项关键点上的综合分值,超越了社会任何一个其他阶层。ThereforeLi Mubelieves, after thisincreased price the competitionbyhimthrough the universityfreshdissemination, will inevitably bring the impressivedisseminationefficiency.
所以李牧坚信,这场被他加码后的比赛通过大学生的传播,势必会带来让人惊叹的传播效率。Really! Thiscompetitiononcewere promoted, startsto spreadtowardUS (America)eachclassimmediatelyfast.
果然!这场比赛一经推出,就立刻开始快速向着美国各个阶层蔓延。Femaleuniversitylivesregisters, whilethisnewssharetoownfamily member, makingthemhurrydownload(ing)Game, firstahead of time in Gameobtainsenough„residentticket”, is the onlyballot of evaluation, is goodto wait for the evaluationto give itselfto votefrom the beginningimmediately.
女大学生一边报名,一边将这个消息分享给自己的家人,让他们赶紧下载游戏,先提前在游戏里获得足够的“居民券”,也就是评选的唯一选票,好等着评选一开始就立刻给自己投票。Includedhertwoin the parents of socialvarious trades and occupationswork, shealsootheryounger brotheryounger sistersinmiddle schoolandherfamily members, as well asinextracurricularfriend......
这其中,包括了她两个在社会各行各业工作的父母、她还在在中学的弟弟妹妹、她的其他亲人,以及在校外的朋友……Li Muthatspecial„ballot”definitionobtained the enormoussuccess, eachballot, needs the userto obtaininGame, as the matter stands, oncegarners votesto turn the superheating, femaleuniversitylives the person who as well astheirfanswill certainly mobilizeallcanmobilizeto participate in the voting, when the time comes, «Town of Paradise»canthroughthischannel, break through the shackles of universitycampusrapidly, breaks in the life of eachUS (America)person.李牧那个特殊的“选票”定义取得了极大的成功,每一张选票,都需要用户在游戏里获得,这样一来,一旦拉票进入白热化,女大学生以及她们的粉丝一定会发动所有能够发动的人参与投票,到时候,《天堂小镇》就能够通过这一渠道,迅速突破大学校园的桎梏,冲入每一个美国人的生活中。Thismove, Li Muactuallywith„super girl”study.
这一招,李牧其实是跟“超女”学的。
The coreidea of super girlwith is the same, seems like that iscompetition that oneonlyaims at the youngfemale student who Li Muplays, but the backgoal, actuallyby the community of youngfemale student, skids the entiresociety.
超女的核心理念跟李牧玩的一样,看似是一场只针对年轻女生的选秀,但背后的目的,却是透过年轻女生的群体,撬动整个社会。Li Mu conducted certainrevisionthisconcept, the goalisto live the communitybyUS (America)femaleuniversity, skids the entireUS (America)society.李牧把这个概念进行了一定的修改,目的就是透过美国的女大学生群体,来撬动整个美国社会。Those whomakeLi Mujoyfulis, thisconceptalsono oneplayslooks likein the American imperialiststo be thorough, thereforeinseveral hourstime that the activitygets online, „Town of Paradisecupentire USSchool Flowerhighestlist”, as well as„Millions USD BeautyMillions USD Beauty”topic, throughthesefranticfemaleuniversityfresh, coveredentireUS (America)with ease......
让李牧欣喜的是,这个概念在美帝还没人玩得像自己这么深入,所以在活动上线的短短几个小时的时间里,“天堂小镇杯-全美校花最高榜”,以及“million-dollar-beauty百万美元丽人”的话题,就通过这些狂热的女大学生们,轻松覆盖了整个美国……
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