RINAPE :: Volume #11

#1021: Does the big sound

LNMTL needs user funding to survive Read More

Heard Li Mu must do the big sound, «Town of Paradise» operation team person in charge relaxes at conference immediately, a face firm said to Li Mu: „Chief Li, what kind of support you need us to make to tell although!” 一听说李牧要搞出一点大动静,《天堂小镇》的运营团队负责人在会议现场立刻直起腰来,一脸坚决的对李牧说:“李总,您需要我们做怎样的支持请尽管吩咐！” Li Mu shows a faint smile, said: „«Town of Paradise», in entire US university lives the speed in the community disseminating to be quick, was the time creates some explosive news, therefore I felt, we must in «Town of Paradise» in frequent got online some significant activities and competitions.” 李牧微微一笑,说:“《天堂小镇》在全美大学生群体里传播的速度非常快,是时候制造出一些爆炸性的新闻了,所以我觉得,我们要在《天堂小镇》里频繁的上线一些重大的活动以及竞赛。” The people are very clear, once Li Mu proposed that the detailed request, will certainly have the specific plan, until now, everyone was used to his creation issue and solves the problem the repertoire, therefore looks to Li Mu, is waiting for his as follows. 众人都很清楚,李牧一旦提出具体的要求,就一定会有具体的方案,一直以来,大家都习惯了他这种创造问题并解决问题的套路,于是纷纷看向李牧,等待着他的下文。 Li Mu simply said: „Now in «Town of Paradise» , the influences of various group of campus favorites is obvious, we then must strike while the iron is hot, thrusts the pinnacle this campus favorite's influence.” 李牧便道:“现在在《天堂小镇》里,各路校园红人的影响力已经显而易见了,我们接下来就得趁热打铁,把这种校园红人的影响力推到极致。” Saying, Li Mu, was then saying: „I felt, the university of the world developing country as well as developed country lives the community, actually generally has the quite serious vanity and worshipping money phenomenon, such being the case, we display the pinnacle this phenomenon in US (America), we carry out a «Town of Paradise» entire US School Flower evaluation, theoretically, the female students of all universities can participate in the evaluation, each school first compares School Flower to come out, the state that then the university is at conducts the state to compete, each state selects one, finally is competing School Flower that each state chooses together, finally selects three people, gives three to shock entire US, or at least energy. Shocks the award of US (America) young people community.” 说着,李牧顿了顿,接着道:“我个人感觉,全世界发展中国家以及发达国家的大学生群体,其实普遍存在比较严重的虚荣和拜金现象,既然如此,那我们就在美国把这个现象发挥到极致,我们搞一个《天堂小镇》全美校花评选,理论上,所有高校的女生都可以参与评选,每一个学校先比出一个校花出来,然后高校所在的州进行全州比拼,每个州选出一个,最后把每个州选出来的校花在一起比拼,最终选出三个人,给出三个能震撼全美,或者至少能震撼美国青少年群体的大奖。” Everyone somewhat is all of a sudden curious, Li Mu works always the great writer . Moreover the great writer in his eyes is only the ordinary marketing means that now he says suddenly must do a great writer, everyone is also curious, what the great writer in Li Mu eye is. 大家一下子都有些好奇,李牧做事向来大手笔,而且大手笔在他眼里都只是普通的营销手段,现在他忽然说要搞个大手笔,大家也都好奇,李牧眼里的大手笔到底是什么样的。 Kong Lingyu first asked that for everyone in the heart thinks, said: „Boss oss, told that us your great writer is anything, makes us grow in experience.” 孔令宇先替大家问出了心中所想,道:“boss,跟我们说说你的大手笔到底是什么,也让我们长长见识。” Li Mu shows a faint smile, said: „Temporarily what I think is this, more than 3000 universities, first of each university, the bonus is after-tax 1000 USD ; A champion of 50 state and special zone, the bonus is the after-tax 20,000 dollar ; National first three, everyone 300,000, 200,000 and 100,000 dollars reward, in addition, first delivers Ferrari 360 race cars, second delivers Porsche 911, third delivers a Ford Mustang.” 李牧微微一笑,说:“我暂时想的是这样,三千多所高校,每所高校的第一名,奖金为税后1000美元;50个州和一个特区的冠军,奖金为税后两万美金;全国前三名,每人三十万、二十万、十万美金奖励,除此之外,第一名送一辆法拉利360跑车,第二名送一辆保时捷911,第三名送一辆福特野马。” The voice falls, somewhat is dumbfounded in everyone of sitting. 话音一落,在坐的每一个人都有些目瞪口呆。 Really is the great writer decision of great writer boss, is only more than 3000 university's first bonuses is 300 ten thousand USD, a champion bonus of 50 state and special zone adds is after-tax 255 ten thousand USD, the cost that the company needs to pay also at least 300 ten thousand USD ; The national first three bonuses and race cars, in addition also at least 100 ten thousand USD, such rough calculation, is only moves the bonus to have big several million USD, such activity around the world is also few, in the internet industry, absolutely is unprecedented. 果然是大手笔老板的大手笔决策,光是三千多所高校第一名的奖金就是三百多万美元,50个州和一个特区的冠军奖金加起来就是税后255万美元,公司所需要支付的成本也至少得三百多万美元;全国前三名的奖金和跑车,加起来也至少得一百多万美元,这么粗略的算一算,光是活动奖金就有大几百万美元,这样的活动在全世界范围内也是屈指可数,在互联网行业里,绝对是前所未有。 One the activity aimed at promotion, the bonus cost is not to actually be worth mentioning, the true big end was to promote and operation cost, Li Mu made such big disbursement in the bonus cost of activity, if were counted enough promotion expenses support, this budget that moved casually is 1000 big several million USD, even must over two Ten Million USD. 一场以推广为目的的活动,奖金成本其实是不足挂齿的,真正的大头是推广及运营成本,李牧在活动的奖金成本上就做了这么大的支出,如果算上足够的推广费用支撑,这场活动随随便便就是一千大几百万美元的预算,甚至是要超过两千万美元去了。 Some people raised the objection, said: „Chief Li, such huge reward outlay cost is too high . Moreover the words of such arrangement, the reward disbursement is scattered, I felt, might as well give up the floor reward, carries out the evaluation across the country directly, then selects three people to give the high cash prize, as well as race car.” 有人提出异议,道:“李总,这么庞大的奖励支出成本太高,而且这样安排的话,奖励支出过于分散,我个人感觉,不如放弃底层奖励,直接搞全国范围内的评选,然后选出三个人给予高额的现金奖励,以及跑车。” Li Mu has not opened the mouth, some people refuted: „I thought that does not have the level to divide, chooses three words in the nation directly, was too indistinct to the hope of everyone, the goal difficulty is too big, the user will also lose the confidence, on the contrary, if we set several levels and several goals to them, making them feel that the distance's first goal is not far ; But after achieving the first goal, the feeling distance's second goal is not quite far ; After achieving the first two goals, then felt that the distance ultimate objective was also nearer, this can stimulate the enthusiasm that the user participates to the full.” 李牧还没开口,有人反驳道:“我觉得没有层级划分,直接在全国里面选三个的话,给每个人的希望都太缥缈了,目标难度太大,用户也就会失去信心,相反,如果我们给她们设定几个层级、几个目标,让她们感觉距离第一个目标不远;而实现了第一个目标之后,感觉距离第二个目标也不太远;实现了前两个目标之后,则感觉距离终极目标也近了许多,这样才能最大程度激发起用户参与的热情。” Saying, this person was also saying: „Did everyone recently have to pay attention to Xiangnan TV «Super Voice Girls»?” 说着,此人又道:“大家最近有没有关注过湘南卫视的《超级女声》？” Everyone shakes the head in abundance. 大家纷纷摇头。 This person said with a smile: „«Super Voice Girls» is not hot in our ages, however the fire had passed in the young people community, the athletic competition system of program first divides several big contest areas in the nation, each contest area first selects the top 100, finally then chooses 80 strongly, 50 strong, 30 like this, selects the contest area first several then the national contest area to put together does the finals, now is doing the sea of minute/share of contest area to choose the competition, my daughter likes looking, therefore I accompanied her to look several times, felt this athletic competition system setting had the rhythm, this that and Chief Li said was very similar, Takes to bring in the target users little, asking them to leave step by step, more walks also more treasures and more attaches great importance, they who far is farther and walks fight with all might carefully, then final preying will be certainly splendid.” 此人笑道:“《超级女声》在咱们这个年龄段不火,但是在青少年群体里已经火透了,节目的赛制就是先在全国划分几大赛区,每个赛区先选出百强,然后一路选80强、50强、30强这样,最后选出赛区的前几强然后再把全国赛区放在一起搞决赛,现在正在搞分赛区的海选比赛,我女儿非常喜欢看,所以我陪着她看了几次,感觉这个赛制设定的非常有节奏感,和李总说的这种很是类似,一点点把目标用户带进来,让她们一步步走下去,越走越远、走的越远也就越珍惜、越重视,她们一步一个脚印拼杀出来,那么最后的搏杀一定会非常精彩。” Li Mu is not profound to this person of impression, but knows his name, he is Vice-President of Muye Science and Technology operation team, named Sun Jia. 李牧对此人印象不算深刻,但还是知道他的名字,他是牧野科技运营团队的一位vp,名叫孙佳。 The Sun Jia words, basically said that Li Mu's thoughts, the bystander does not know that " Super Voice Girls » frame is decides personally, the US (America) School Flower evaluation frame of its frame and this fermentation is exactly the same, Li Mu is to use the psychology of this layer upon layer progressive, allowing many people to participate as far as possible. 孙佳的话,基本上说中了李牧的心思,外人并不知道《超级女声》的框架就是自己亲自定的,它的框架和自己这次酝酿的美国校花评选框架是如出一辙,李牧就是希望利用这种层层递进的心理,让尽可能多的人参与进来。 Sun Jia these words, many people expressed the support, since covers the entire US university, that truly should establish many stages, then let target audience participation carefully, must select 35 people all of a sudden across the country, greatly will certainly reduce to the attraction of user. 孙佳这番话一出,很多人都表示赞同,既然是覆盖全美高校,那确实应该设定多个阶段,然后让目标群体一步一个脚印的参与进来,一下子要在全国范围内选出三五个人的话,对用户的吸引力一定会大大降低。 Previously proposed that the colleague of objection also somewhat said awkwardly: „Embarrassed, is I considers not satisfactorily, such words it seems like, the plan of Chief Li is most appropriate.” 先前提出异议的同事也有些尴尬的说:“不好意思诸位,是我考虑欠妥当,这么看来的话,李总的计划最合适。” Sun Jia said: „If an award item announcement of this activity, definitely will shock entire US (America), particularly university lives the community, but not only absolutely university lives the community!” 孙佳道:“如果这个活动的奖项一公布,必然会震惊整个美国,尤其是大学生群体,但又绝对不只是大学生群体！” The Sun Jia words obtained everyone's approval, the activity of such great writer, under the assistance of promoted method, will definitely become a hot topic of whole society. 孙佳的话得到了大家的认可,这么大手笔的活动,在推广手段的辅助下,必然会成为一个全社会的热门话题。 Li Mu exchanges the moment with everyone, sees everyone not to have the objection to this plan, then opens the mouth saying: „Our basic plate decided that moved the name to be called " Town of Paradise » entire US School Flower highest list, moved the flow to vote by the user within the given time, the first round of campus voted, each university girl ranked the first won ; The second round of state votes, each state girl ranked the first wins, later conducts the nation to vote.” 李牧与大家交流片刻,见大家都对这个计划没有异议,便开口道:“那我们基本盘就这么定下来了,活动名称就叫做《天堂小镇》全美校花最高榜,活动流程就是由用户在规定时间内投票,第一轮校园投票,每所高校排名第一的女孩子胜出;第二轮全州投票,每个州排名第一的女孩子胜出,随后再进行全国投票。” person in charge of «Town of Paradise» team asks Li Mu immediately: „Chief Li, do you want to be used as the basis of evaluation? Votes by the user, does the contribution value amount of user take the key basis of evaluation?” 《天堂小镇》团队的负责人立刻问李牧:“李总,您希望用什么来作为评选的依据？是以用户投票,还是用户的贡献值数额来作为评选的关键依据？” Li Mu shakes the head: „It is not, my idea is to do a special evaluation basis, the name decides as: ‚Town of Paradise resident ticket’, the so-called resident ticket, is used to cast and be used for compared with the ballot, but the resident ticket does not bestow, is unpurchasable, only then has the opportunity to obtain through normal Game.” 李牧摇摇头:“都不是,我的想法是搞一个特殊的评选依据,名称就定为:‘天堂小镇居民券’,所谓居民券,就是用来投和用来比的选票,但是居民券不赠送,也不可购买,只有通过正常游戏才有机会获得。” Saying, Li Mu is adding: „Draws an analogy, each stage of activity, each full 20 levels of user has the opportunity to obtain the resident ticket, but each user in a stage, can obtain three resident tickets high, respectively is: After the farming harvests to 500 times tired, can obtain a resident ticket ; After the cultivation harvest accumulation achieves 200 times, can obtain a resident ticket ; After the system duty accumulation completes 100 times, can obtain a resident ticket.” 说着,李牧补充道:“打个比方,活动的每个阶段,每个满20级的用户都有机会得到居民券,而每个用户在一个阶段内,最高可以获得三张居民券,分别为:在耕地收获累到五百次之后,可以得到一张居民券;在养殖收获累积达到两百次之后,可以得到一张居民券;在系统任务累积完成一百次之后,可以得到一张居民券。” „As the matter stands, having the opportunity becomes the school's first girl, certain meeting wants completely all means to instigate and encourage the male student in school first to vote to oneself in the stage of first stage campus evaluation, but these male students, whether or not our Game player, wants to vote must through playing Game is good, moreover each account number, only then three opportunities, this not only massively the possibility and guarantee fair at the same time that avoids brushing the ticket, but can also guide a large numbers of user to in our Game invest more time, answers multiple purpose.” “这样一来,有机会成为全校第一的女孩子,就一定会想尽一切办法怂恿、鼓动全校的男生先在第一阶段校园评选的阶段给自己投票,而这些男生,无论是不是我们游戏的玩家,想投票都必须通过玩游戏才行,而且每个账号只有三次机会,这样不仅避免了大规模刷票的可能性、保证公平的同时,还能引导一大批用户必须在我们的游戏里投入更多的时间,一举多得。” „Moreover, the voted person, can see each ticket voting time and voter information and ensure these male students are highest in oneself goddess front performance enthusiasm.” “另外,被投票的人,可以看到每一张票的投票时间、投票人信息,确保这些男生在自己的女神面前的表现积极性最高。” The Li Mu voice falls, several person excited vertical position thighs. 李牧话音一落,好几个人激动的直拍大腿。 Really answers multiple purpose, if each user has „resident ticket”, brushes the ticket issue is very difficult to control, after all the script of batch registration account number, casual the people who understand some programming can handle ; If the resident ticket adopts the way of sale, then utilitarian is too strong, will cause the repugnance of user . Moreover the fairness is also very difficult to safeguard, in the event of the able user brushes the ticket, not only disrupted the Game balance, will also make the user have the hatred for the rich. 果然是一举多得,如果每个用户都有“居民券”,刷票的问题就很难控制,毕竟批量注册账号的脚本,随便一个懂些编程的人都能搞得定;如果居民券采取销售的方式,那么功利性太强,会引起用户的反感,而且公平性也很难保障,一旦出现有能力的用户刷票,不但破坏了游戏平衡,还会让用户产生仇富心理。 But Li Mu's this type „resident ticket” gained the way is very interesting, did not give in vain, did not sell, you want to obtain must steadfast playing Game, first rose to 20 levels, then deferred to request to obtain „resident ticket”. 而李牧的这种“居民券”获取方式就很有意思了,不白送,也不出售,你想得到就得踏踏实实的玩游戏,先升到20级,然后再按照要求去获得“居民券”。 Such high gained the threshold, although ceases brushed the ticket, to guarantee fairly, but gained the difficulty to be high, the user will definitely repel, but was unimportant, the user can repel, but actuated they obtained „resident ticket” the driving force truly is not Game, but was these can see them to vote the goddess of record and quantity. 这么高的获取门槛,虽然杜绝了刷票、保证了公平,但是获取难度高,用户必然会排斥,不过不要紧的,用户可以排斥,但是真正驱动他们去获得“居民券”的原动力不是游戏,而是那些可以看到他们投票记录和数量的女神。 Since goddess request, to flatter the goddess, at least can also first cast the full three tickets diligently? 既然女神要求,为了讨好女神,至少也要先努力投满三张票才可以吧？ After throwing full three, if the mood registers some trumpet little upgrades, to earn „other resident ticket” little, Li Mu does not have the opinion. 投满三张之后,如果还有心情注册一些小号一点点升级、一点点赚取“另外的居民券”,李牧也没有意见。 The cost of this brushing ticket is so high, registers the user and mean time long even to recharge to Game has major promoter action, Li Mu looks forward to be many some diligent youngster to come to brush the ticket in this way, moreover is brushes the more better! 这种刷票的成本这么高,对游戏注册用户、平均时长甚至充值都有很大的促进作用,李牧巴不得多一些勤恳的少年来通过这种方式刷票,而且是刷得越多越好！ At this time, the Li Mu finger knocked on the desktop lightly, looks at side group of excited team members, said with a smile: „You leave happily is so early, a key aspect, you had not noticed probably.” 这时候,李牧手指轻叩桌面,看着身边这帮兴奋不已的团队成员,含笑说道:“你们别高兴的这么早,还有一个关键因素,好像你们都没有留意到。” People surprised looks at Li Mu: „Chief Li, what key aspect but also there is?” 众人一脸惊讶的看着李牧:“李总,还有什么关键因素？” Li Mu said with a smile: „Did you forget our item(s) to be divided into the plan? Each participates in us „ the entire US School Flower highest list” female student, not only has the opportunity to obtain the reward of each stage, but also has the opportunity to be promoted by our Game to more players, when the time comes, they have the opportunity to expand oneself fans community, and obtains many item(s) Reward. ” 李牧笑道:“你们忘了我们的道具分成计划了？每一个参与我们“全美校花最高榜”的女生,不但有机会获得每一个阶段的奖励,而且有机会被我们的游戏推广给更多的玩家,到时候,她们就有机会扩展自己的粉丝群体,并且得到更多的道具打赏。” At this point, everyone shows a suddenly realize expression, Li Mu also said: „You think to look, a campus favorite, day of receiving item(s) is divided has several thousand tens of thousands dollars even, if won first round, became School Flower? If won second round to become the state first? If won third round to become the nation first three? The victory of each stage, will take to them more sensitometries, a higher sensitometry means that many fans, many fans mean many item(s) are divided, I felt, if optimistic, a state champion, may harvest shares of million USD in our Game, by that time, they will have a bigger driving influence to continue to go forward in „ the entire US School Flower highest list”. ” 说到这里,每个人都露出一副恍然大悟的表情,李牧又道:“你们想想看,一个校园红人,一天收到的道具分成就有几千甚至几万美金,如果赢了第一轮、成为校花呢？如果赢了第二轮成为全州第一呢？如果赢了第三轮成为全国前三呢？每一个阶段的胜利,都将带给她们更多的曝光度,更高的曝光度就意味着更多的粉丝,更多的粉丝就意味着更多的道具分成,我觉得,如果乐观的话,一个州冠军,就有可能在我们的游戏中收获百万美元的分成,到那个时候,她们将有更大的驱动力在“全美校花最高榜”里继续前进。” „Too awesome!” “太牛逼了！” „I am somewhat impatient!” “我已经有些迫不及待了！” „Once ‚the entire US School Flower highest list’ promotes in US (America), I believe that certainly will initiate a phenomenon level hot spot!” “一旦‘全美校花最高榜’在美国推广,我相信一定会引发一场现象级热点！” Suddenly, everyone's excited talking at once discussed that but everyone was confident about this activity. 一时间,大家激动的七嘴八舌议论开来,不过每一个人都对这场活动信心十足。 Li Mu is also confident, he felt, once this „the entire US School Flower highest list” pushes out, such unprecedented rich reward will trigger shock and attention of entire society without a doubt, will also initiate entire university to live crazy praise of community, by that time, " Town of Paradise » will influence also realize huge span inevitably again. 李牧也同样信心十足,他觉得,一旦这场“全美校花最高榜”推出去,这样史无前例的丰厚奖励毫无疑问会引发整个社会的震撼以及关注,同时也会引发整个大学生群体的疯狂追捧,到那时候,《天堂小镇》的影响力必然还将再次实现一个巨大的跨越。 Oneself go to US (America) discussed financing, carried out the meeting, needs to grasp the powerful initiative, wants to grasp the initiative, must do the big sound! When the time comes the one after another big movement saturation bombing, can certainly explode in the future thoroughly in the US (America) market Muye Science and Technology. 自己去美国无论是谈融资,还是搞会面,都需要掌握强大的主动性,想掌握主动性,就要搞出一点大动静！到时候接二连三的大动作密集轰炸,一定能把牧野科技未来在美国的市场彻底炸出来。 But is the Muye Science and Technology Series C rounds estimate value 150 hundred million USD? 160 hundred million USD and even higher? This does not need to intertwine to Li Mu excessively, so long as the rhythm controls, this can certainly discuss a sky-high price of shocking entire world for Muye Science and Technology. 而牧野科技的c轮估值到底是一百五十亿美元？还是一百六十亿美元甚至更高？这对李牧来说已经不需要过分纠结了,只要节奏把控好,这次自己一定能为牧野科技谈出一个震惊全世界的天价。 Li Mu often appears at heart a picture: If oneself want 150 hundred million USD opposite party not to comply, oneself turn head to return to the hotel, next day pushes „the entire US School Flower highest list” and initiates entire US to attach great importance, when the time comes have't the opposite party intestines can the regret be blue? 李牧心里不时浮现出一副画面:假如自己要一百五十亿美元对方不答应,那自己扭头回酒店,第二天就把“全美校花最高榜”推出来并且引发全美重视,到时候对方肠子还不得悔青？ If the opposite party looked for himself at that time again, said: Brother Mu, 150 hundred million USD we hurry to sign! Oneself will definitely beckon with the hand to him: „Excuse me, today's price is not 150 hundred million USD.” 对方如果那时候再来找自己,说:牧哥,一百五十亿美元咱赶紧签约吧！自己肯定会对他摆摆手:“不好意思,今天的价格已经不是一百五十亿美元了。” As for concrete is many, that may perhaps! Because oneself, not only has " Town of Paradise » firepower support, the YY two new functions conduct the strategic air bombing! 至于具体是多少,那可说不定！因为自己不光有《天堂小镇》的火力支援,还有yy的两个新功能来进行战略轰炸！
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