RINAPE :: Volume #11

#1014: «Town of Paradise» Troy plan

LNMTL needs user funding to survive Read More

When the Taobao Alliance 2. o algorithm gets online, the alliance advertizing cost officially also officially is undertaken after the Taobao seller, Taobao also entered the expanding period of quick show/unfolds, because does not use advertisement bidding the profitability model, the Taobao seller to obtain more promoted resources, can only promote own credit, sales volume and user degree of satisfaction full power, therefore suddenly atmosphere Positive Energy of especially entire Taobao net, making Li Mu especially gratified. 当淘宝联盟2.o算法正式上线、联盟广告费用也正式由淘宝卖家承担之后,淘宝也迈入了快展的膨大期,由于不使用广告竞价的盈利模式,淘宝卖家为了得到更多的推广资源,只能全力提升自己的信用、销量以及用户满意度,所以一时间整个淘宝网的风气都格外的正能量,让李牧格外欣慰。 Li Mu finally in own Taobao online, saw aspect that oneself want truly, after wiping out that sold wholesale the fake seller, in the platform all sellers do not dare to sell any fake and shoddy merchandise in oneself shop. 李牧终于在自己的淘宝网上,看到了自己真正想要的局面,在打掉了那一批售假卖家之后,平台上所有的卖家都不敢在自己的网店中销售任何假冒伪劣商品。 But after the new algorithm and new rule of Taobao Alliance are released, all Taobao sellers realized that importance of integrity operation, everyone understands, the algorithm is not only the thing that one set was written, is harshest „the online lawman”, in view of the perfect and powerful algorithmic rule, the Taobao seller could not find any shortcut to deceive this set of algorithm, the only means that cater to the algorithm diligently. 而淘宝联盟的新算法以及新规则出台之后,所有的淘宝卖家都体会到了诚信经营的重要性,所有人都明白,算法不仅是一套被写死的东西,也是最为苛刻的“线上执法者”,针对完善而又强大的算法规则,淘宝卖家根本找不到任何捷径可以欺骗这套算法,唯一的办法,就是努力迎合算法。 The atmosphere of Taobao net in a short time, achieved the China e-Commerce industry, in altitude that in previous life more than ten 20 years have not reached. 淘宝网的风气在极短的时间内,就达到了华夏电子商务行业,在上辈子十几二十年里都不曾达到的高度。 „Integrity operation” is the cores of all business dealing, what is awkward, the previous life China e-Commerce domain, these four characters are do not attach great importance. “诚信经营”是一切商业行为的核心,但尴尬的是,上辈子华夏的电子商务领域,这四个字是最不受人重视的。 Because the opening of domestic e-Commerce stepped onto the dishonest ways, follows imitation to be unceasing, making the entire e-Commerce industry atmosphere from starting on bad in a complete mess, fake and shoddy was enlarged in the people with ulterior motives hand unceasingly, not only this is devastating the e-Commerce foundation, is also devastating the show/unfolds of entire domestic entity manufacturing industry, delivered the huge blow to the entire commercial economy. 因为国内电子商务的开局就走上了邪门歪道,以至于跟风效仿者不断,让整个电子商务的行业风气从开始就差的一塌糊涂,假冒伪劣在别有用心的人手中被不断放大,这不但摧残着电子商务的根基,同时也摧残着整个国内实体制造业的展,给整个商业经济带来了巨大的打击。 Almost every e-Commerce platform is wanting completely all means to promote own platform data, to increase own estimate value, many platforms do not hesitate to violate the morals, to be against the law for this reason, 2 is selling the counterfeit goods even if, what most unacceptable is, many Boss 2 platform are still selling the counterfeit goods ; 几乎每一个电商平台都在想尽一切办法提升自己的平台数据、提升自己的估值,很多平台为此不惜违背道德、触犯法律,二在卖假货也就算了,最让人无法接受的是,许多b二的平台自己也在卖假货; But each shop operator, the brain thinks also how to increase the profit to the full, some large number of shop operators, under the legal imperfect premise, in addition toleration and induction of platform, are against the law, to trample the rights of consumer always. 而每一个网店经营者,满脑子想的也都是如何最大程度增加利润,这其中有相当一部分网店经营者,在法律不完善的前提下,加上平台的纵容和诱导,无时无刻不在触犯着法律、践踏着消费者的权益。 previous life this bad atmosphere after forming makes a name rapidly, finally swept across entire China internet, even is the offline real economy. 上辈子这股恶劣的风气在形成之后就迅成了气候,最终席卷了整个华夏互联网,甚至是线下实体经济。 However, now, Li Mu can with a clear conscience say one, oneself give this whole life China e-Commerce to have a good start! If wipes out, the promotion government legislation LeTao again thoroughly, that will give the entire e-Commerce industry to bring the huge change! 但是,现在,李牧可以问心无愧的说一句,自己给这辈子的华夏电子商务开了一个好头！如果再把乐淘彻底打掉、促进政府立法,那将给整个电商行业带来巨大的改变！ ...... …… The quick show/unfolds of Taobao net, even brought the show/unfolds opportunity of entire e-Commerce industry, other e-Commerce platforms including LeTao, the overall data has progressed by leaps and bounds the show/unfolds, in professional opinion, the e-Commerce spring has come. 淘宝网的快展,甚至带来了整个电子商务行业的展机会,包括乐淘在内的其他电商平台,整体数据都有了突飞猛进般的展,在业内人士看来,电子商务的春天已经来了。 Boss Ma in order to enhances the LeTao data, is the taking the trouble blood, what is encouraging, the LeTao overall sales volume him estimated promotes is quicker, shows the jump growth continuously long time, the achievement is gratifying. 马老板为了能够提高乐淘的数据,也算是费尽了心血,可喜的是,乐淘的整体销量比他预想中提升的还要快,连续多日呈跳跃般增长,成就喜人。 When Boss Ma is LeTao quick progressive and excited, he has a dream also didn't expect, recently, under Zhao Kang water army, was LeTao contributed the growth rate of suitable part. 当马老板为乐淘的快进步而激动不已的时候,他做梦也没想到,近日来,赵康手底下的水军,为乐淘贡献了相当部分的增长幅度。 Boss Ma has never thought has others deliberately to brush the list in own platform, let alone Zhao Kang after Li Mu worked for a long time is also more skillful, under hand the handiness of core team utilization, brushed list to spread the nation, not possible presently. 马老板从未想过有其他人会刻意在自己的平台上刷单,更何况赵康跟李牧做事久了之后也愈纯熟,手底下的核心团队运用的得心应手,刷单者遍及全国,根本就不可能被现。 These days, Li Mu and Taobao net has not carried out any action in view of LeTao, as if has tacitly approved the LeTao present show/unfolds way, this point has made Boss Ma relax actually, he thinks that oneself finally found a standpoint beyond the Li Mu ability coverage scope, although is in the crevice seeks the survival, what is lucky is in the crevice can take shelter, with the Boss Ma character, comes to a stop in the crevice that he must make, fills up the crevice, then runs out of the crevice, to seek bigger existing space. 这段时间,李牧以及淘宝网没有针对乐淘开展任何行动,似乎已经默认了乐淘现在的展方式,这一点倒是让马老板松了口气,他以为自己终于在李牧能力覆盖范围之外找到了一个立足点,虽然是夹缝中求生存,但万幸的是夹缝中可以容身,以马老板的性格,他要做的就是在夹缝中站稳、把夹缝填满,然后再冲出夹缝、博取更大的生存空间。 Hence, in view of LeTao and Boss Ma, Li Mu has completed all layouts, gave Zhao Kang the duty of additional LeTao death, oneself re-focused on YY in the promotion in overseas. 至此,针对乐淘和马老板,李牧已经做完了所有的布局,把加乐淘死亡的任务交给了赵康,自己则把注意力转移到了yy在海外的推广上。 More than hundred staff who ahead of time went to US have settled in US (America) and start the work, these more than hundred people were divided into three teams, and had various missions respectively. 先期赴美的百余名员工已经在美国安顿下来并且展开工作,这百余人共分成了三支团队,并且各有各的使命。 And, Lin Qingya has hr and support team, built up the Muye Science and Technology US (America) subsidiary company in Silicon Valley, simultaneously starts to meet with various group of Silicon Valley talents in Silicon Valley, is the Muye Science and Technology US (America) subsidiary company prepares for war ; 其中,林清雅带着hr以及支撑团队,在硅谷建起了牧野科技的美国分公司,同时开始在硅谷与各路硅谷人才见面,为牧野科技的美国分公司招兵买马; But the server erects the team one to US (America), then starts to open the cooperation with the local server service trade fair, on the one hand enhancement present stage Muye Science and Technology in the US (America) server bearing capacity, on the one hand plans to build Muye Science and Technology immediately in the US (America) data processing center ; 而服务器架设团队一到美国,便开始和当地的服务器服务商展开合作,一方面增强现阶段牧野科技在美国的服务器承载能力,一方面立刻筹建牧野科技在美国的数据处理中心; The third team, is " Town of Paradise » promotion team, they undergo some time preparation and preparation, has started in the US (America) promoted duty, community that their first key point attacks and captures, is US (America) university lives the community. 第三支团队,便是《天堂小镇》的推广团队,他们经过一段时间的筹划和准备,已经开始启动在美国的推广任务,他们第一个重点攻克的群体,便是美国的大学生群体。 Li Mu lives the community to be interested to university, in his opinion, to the internet enterprise, university lives the community more important than the elite community, because the elite community is too calm and is too realistic, touching them is very difficult, even if touches them, is still very difficult to transform the proliferation source them ; However university lives the community to be different, they young, to new things admission is quick, and in full vigour, inborn is the good source of proliferation. 李牧对大学生群体非常感兴趣,在他看来,对互联网企业而言,大学生群体比精英群体更重要,因为精英群体太冷静、太现实,打动他们很难,而且就算打动他们,也很难把他们转化成扩散源;但是大学生群体则不同,他们年轻、对新鲜事物接纳的度快,并且精力旺盛,天生是扩散的好源头。 In the Li Mu's overseas plan, overseas university lives the community, is an important part. 所以在李牧的海外谋划中,海外大学生群体,是至关重要的一环。 Before " Town of Paradise » promotion team leaves, Li Mu lives formulated named „the Trojan horse” the promoted plan for them for US (America) university, the core of this promoted plan, infiltrates US (America) university to live the core level of community directly, the way of concrete operations is: Through putting in rich reward, hires the mass organization leader and campus cheering team in member US (America) major universities, and most popular male and school girl, lets them through oneself powerful the relations and personal connection promotes «Town of Paradise» this Game in the campus. 早在《天堂小镇》的推广团队出前,李牧就替他们为美国的大学生制定了一个名为“特洛伊木马”的推广计划,这个推广计划的核心,就是直接打入美国大学生群体的核心层,具体操作的方式是:通过付出丰厚的酬劳,来雇佣美国各大高校内的社团领导、校园啦啦队成员,以及最受欢迎的男、女学生,让他们在校园里通过自己强大的关系和人脉去推广《天堂小镇》这款游戏。 This is the first time that Li Mu in the promotion utilizes maturely „net red pattern”, the celebrity in campus, just like the online favorite, is the focus of attention the core figure in the community, because of community's excessive concerns over these people, therefore these people have a special ability: Extremely easy to direct the flock of sheep effect. 这是李牧第一次在推广中运用成熟的“网红模式”,校园里的名人,和网上的红人一样,都是在群体内备受关注的核心人物,因为群体对这些人的过度关注,所以这些人本身就有一种特殊的能力:极容易引羊群效应。 Li Mu felt, regardless of home overseas, the celebrity effect in campus is strong, internally, in School Flower QQ, Weibo (Micro Blog) and school net always attention most ; Externally, School Flower msn, Facebook and titter certainly are fans are also most, fans community's unduly concern over the School Flower, gave her strong the influence in this fans community, therefore her commercial value is high, at present also no one pays attention to this level, therefore Muye Science and Technology good opportunity. 李牧觉得,无论国内还是国外,校园中的名人效应都非常强,在国内,校花的qq号、微博、校内网总是关注者最多的;在国外,校花的msn、faebook、titter也一定是粉丝最多的,粉丝群体对校花的过分关注,赋予了她在这个粉丝群体内强大的影响力,所以她本身的商业价值就非常高,眼下还没有人关注到这一层面,所以正是牧野科技的好机会。 «Town of Paradise» it is social games, the most important channel of transmission is the social relations, but these people are university live focus character in the circle exactly, so long as spends to take this group of people, by this group of person's influences in campus, «Town of Paradise» in this in university, naturally does not worry to disseminate. 《天堂小镇》本身就是一款社交游戏,最重要的传播途径就是社交关系,而这些人恰恰又是大学生社交圈里的焦点型人物,所以只要花钱把这帮人拿下,以这帮人在校园中的影响力,《天堂小镇》在这所高校里,也就自然不愁传播。 Considers, if the chairmen of some US (America) institute university fraternity are playing this Game, wants his In short, will immediately have many follower followers his footsteps to flood into to Game, spills team leader this type to let the school male students frantic female student , the influence not to mention. 试想一下,如果美国某所大学兄弟会的主席在玩这款游戏,那么只要他一句话,立刻会有大量追随者跟随者他的脚步涌入到游戏中来,拉拉队长这种能够让全校男生狂热的女生,影响力就更不用说。 If school grass and person of School Flower such rank, the influence in campus was more powerful. 如果是校草、校花这样级别的人,在校园里的影响力就更强大了。 The «Town of Paradise» promotion team when carries out „the Trojan horse” plan, understood importance that does something secretly, after doing fully all preparatory work, " Town of Paradise » thick product was finally thin! 《天堂小镇》的推广团队在执行“特洛伊木马”计划的时候,非常懂得暗渡陈仓的重要性,在做足了所有的准备工作之后,《天堂小镇》终于厚积薄了！ Suddenly, many US (America) university live presently, in the school presented an advertisement about Game suddenly, this Game name is «Town of Paradise», from its picture poster, can see the picture manufacture of this Game very excellent, the design element of cartoon also draws the attention of everyone, as if not to see such farming business class Game. 忽然之间,很多美国大学生现,学校里忽然出现了很多关于一款游戏的广告,这款游戏的名字叫做《天堂小镇》,从它的宣传画中,能够看出这款游戏的画面制作十分精良,卡通的设计元素也让人眼前一亮,似乎还从来没有见过这样的农场经营类游戏。 More interestingly, many in school „celebrity” became this Game player, and promotion that spares no effort this Game. 更有意思的是,学校里的很多“名人”都成了这款游戏的玩家,并且不遗余力的推广起了这款游戏。 Heard that this is social games, not only can go to the good friend home to steal the thing, but can also do business and make the duty with the good friend together, university of many bosom thoughts lived had the strong interest in this Game, the recommendation of mass organization eldest child, making hundreds and thousands of mass organization members flood into Game immediately ; 听说这是一款社交游戏、不但能去好友家里偷东西,还能与好友做生意、共同做任务,许多各怀心思的大学生都对这款游戏起了浓厚的兴趣,社团老大的推荐,让成百上千的社团成员立刻涌入游戏; Spills team leader and recommendation of campus goddess, lets unrequited love the impulsion that their male students cannot repress themselves to be eager to try, immediately download(ing) registers " Town of Paradise » account number, even if Game is unamusing they also to refuse to balk, because can be stolen a carrot, left behind „such and such stole your carrot” the news, appear to her by own name to the goddess small town in her field of vision even if one time, was worth this download(ing) registering. 拉拉队长、校园女神的推荐,让更多暗恋她们的男性学生也按耐不住自己跃跃欲试的冲动,立刻下载并注册了《天堂小镇》的账号,哪怕游戏不好玩他们也在所不惜,因为哪怕能到女神的小镇里偷颗胡萝卜、给她留下一条“某某偷了你一根胡萝卜”的讯息、让自己的名字出现在她视野里一次,也值得这一次下载注册了。 What is most interesting, this named «Town of Paradise» Game, not only does not charge any Game fee, unexpectedly also non-periodically various arrange/cloth Game duties in own platform, if wins certain position in the duty again, but can also the cash prize of Game Company. 最有意思的是,这款名为《天堂小镇》的游戏,不仅不收取任何游戏费用,竟然还会不定期在自己的平台上布各种游戏任务,如果在任务重取得一定的名次,还能够得到游戏公司的现金奖励。 At present, domestic and foreign most network Game are payment Game, free Online Games is very few, to US (America) this copyright market quite perfect country, is not only Online Games, overwhelming majority single plane Game also need to pay expenses to purchase the Game compact disc, wants to play the free Game opportunity to be few, can give the player not to mention the cash prize Game. 眼下,国内外绝大多数的网络游戏都是付费游戏,免费的网游少之又少,对美国这个版权市场较为完善的国家来说,不仅仅是网游,绝大部分的单机游戏也都是需要付费购买游戏光盘,想玩免费游戏的机会很少,就更别提能够给玩家现金奖励的游戏了。 But " Town of Paradise » reward amount frequently over a hundred USD start, lives the community to university, to has not dared to imagine richly, this also further promoted university to live community's concern over " Town of Paradise » this Game. 而《天堂小镇》的奖励金额动辄上百美元起步,对大学生群体来说,已经丰厚到不敢想象,这也就更进一步的促进了大学生群体对《天堂小镇》这款游戏的关注。 «Town of Paradise» like a long-premeditated plague, had arrived at the exploding edge! 《天堂小镇》如同一场蓄谋已久的瘟疫,已经到了爆的边缘！ ...... …… ps: Apologized to everyone for the business trip this period of time renewal issue again, today gets off work late, but as before two. 8 ps:再次为出差这段时间的更新问题向大家道歉,今天下班晚,但依旧两更。八
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