In «A Chinese Ghost Story» that April 2 began showing, its propaganda work has launched, 30 million in advance was too many, guaranteed sufficiently national most audience know had this movie to be going to screen. 将于4月2日开映的《倩女幽魂》,其宣传工作早已展开,3000万的预算不算太多,也足以保证全国大多数的观众知道有这部电影将要上映。 But compares «Decisive battle Fire god Star» and «Sacred place Legend» two Hollywood blockbuster, «A Chinese Ghost Story» is in the weak position without doubt, Chen Fei Media also has no intention to provoke one to spend the giant propaganda war, many are a little low-key. 但相比《决战火神星》和《圣地传说》两部好莱坞大片,《倩女幽魂》无疑处于弱势地位,晨菲传媒也无意挑起一场耗资巨大的宣传大战,多少有点低调。 When Lu Chen shouted „domestic box office in the blog broken 500 million, peripheral sales hundred million!” The goal slogan, caused very big reaction in show business community inevitably. 所以当陆晨在博客上喊出“国内票房破5亿,周边产品销售过亿！”的目标口号,不可避免地在圈内引起了很大的反响。 In the past ten years, the box office of domestic production, as the irritability of domestic film market, dramatically is also increasing. 最近十年来,国产片的票房随着国内电影市场的火爆,也在大幅度增加。 And presented many to invest several million, the box office achieved hundreds of millions popular movies, but this type basically was the youth occasionally picture, majority according to best-selling novel or hypertext fiction reorganization. 其中就出现了多部投资几千万,票房达到几亿的热门影片,但这种基本上都是青春偶像片,大部分是根据畅销小说或者网络小说改编而成的。 The «A Chinese Ghost Story» investment also only then several million, the goals of 500 million domestic box offices do not seem high, but the actual situation is completely not this, because now the movie of low cost high box office is fewer and fewer, the youth picture a little played occasionally motionless, let alone was the fairy piece! 《倩女幽魂》的投资也只有几千万,5亿国内票房的目标似乎并不高,可实际情况完全不是这样的,因为现在低成本高票房的影片是越来越少,青春偶像片都有点玩不动了,何况是神鬼片！ If «A Chinese Ghost Story» invests over a hundred million even 2,000,000-3,000,000, in the special effect high and low full qualification, depends upon the original works the influence, could attract many audience to support. 如果《倩女幽魂》投资上亿甚至2,000,000-3,000,000,在特效上下足本钱,依靠原著的影响力,或许能够吸引到不少的观众捧场。 But only 30 million investments, even if pounds completely in the special effect, how many minute of contents of can make? 可区区3000万的投资,就算全部砸在特效上,能做几分钟的内容？ Not the splendid excellent special effect, «A Chinese Ghost Story» depends on what/anything to attract the domestic movie audience, domestic audience appreciates the taste to have very big difference from the Hongkong audience, the fairy piece belongs to the small numerous pieces absolutely. 没有精彩过人的特效,《倩女幽魂》又靠什么吸引国内的电影观众,国内观众的欣赏口味跟香江观众是有很大区别的,神鬼片绝对属于小众片。 Wang Xiaoxu to " A Chinese Ghost Story » analysis is very reasonable. 汪晓旭对《倩女幽魂》的分析是很有道理的。 Actually is that what makes Lu Chen so self-confident? 那究竟是什么让陆晨如此自信？ 500 million box offices, also shouted but actually unexpectedly the peripheral product over hundred million slogans, are really dumbfounded stunning. 5亿票房倒还罢了,居然还喊出周边产品过亿的口号,真的让人瞠目结舌。 Many show business community people felt that Lu Chen really a little inflates, perhaps is his development is extremely smooth in the two years, therefore believes that own influence, actually forgot the movie and television also has the popular music to be different. 不少圈内人感觉陆晨真的有点过于膨胀,也许是这两年他的发展太过顺利,所以太相信自己的影响力,却忘了电影和电视还有流行音乐是不一样的。 If Lu Chen makes the section youth picture to come out occasionally, does not need to be worried about the box office on the contrary. 如果陆晨拍部青春偶像片出来,反倒是不用担心票房。 This fantasy ghosts and gods piece, is not the rookie can easily control. 这种奇幻鬼神片,不是新人所能够轻易驾驭的。 But also several business personalities support Lu Chen, they have watched " A Chinese Ghost Story » prototype, holds the attitude of affirmation and appreciation regarding this movie, was Lu Chen spoke several words of praise in the blog very much. 但也有几位业界人士是支持陆晨的,他们看过《倩女幽魂》的原片,对于这部电影持肯定和赞赏的态度,在博客上为陆晨很是说了几句好话。 But such sound seems very weak, the universal public opinion does not favor. 只不过这样的声音显得很弱,普遍的舆论是不看好。 In Lu Chen the blog, although simply has not mentioned the Wang Xiaoxu name, but this movie critic nevertheless regarding to own provocation, quick will send a new blog. 在陆晨的这篇博文里,虽然根本没有提到汪晓旭的名字,但这位影评人还是将之当成对自己的挑衅,很快就发了一条新博文。 The content of blog is simple, four characters- waits! 博文的内容非常简单,就四个字-拭目以待！ Wang Xiaoxu is a mature writer, he has oneself insistence and tenacious side, earnest is also very sharp, but he will not play the bored trick with others, for example must make a bet to eat the keyboard and streaking what/anything with Lu Chen. 汪晓旭是位思想成熟的文人,他有自己的坚持和固执的一面,较起真来也是很犀利的,不过他不会跟别人玩无聊的把戏,比如说要跟陆晨打赌吃键盘、裸奔什么的。 „Waiting” four characters indicate his attitude sufficiently. “拭目以待”四个字足以表明他的态度。 But the Lu Chen fans, regarding Lu Chen the blog naturally are the incomparable support. 而陆晨的粉丝们,对于陆晨的这条博文自然是无比支持。 „Anything let alone, the movie ticket I at least contributed 5, the peripheral product looked that the situation said again!” “啥都别说了,电影票我至少贡献五张,周边产品看情况再说！” „Box office 500 million were too over conservative, I think that can break 800 million!” “票房过5亿太保守了,我认为能破8亿！” „1 billion!” “10亿！” „Supports My Chen, when the time comes I lead the girlfriend to look at «A Chinese Ghost Story» together.” “支持我晨,到时候我带女朋友一起看《倩女幽魂》。” „The Hongkong box office and reputation are so good, I will not believe will throw the street internally, certainly can be good!” “香江的票房和口碑那么好,我就不信在国内会扑街,一定能行的！” „Lu Chen is big, can say that what peripheral product has specifically?” “陆晨大大,能说说具体都有什么周边产品吗？” „With curious...” “同好奇...” Let alone, Lu Chen also really responded about the peripheral product issue that the fans proposed, he updated the blog next evening again, emitted dozens pictures. 别说,陆晨还真回应了粉丝所提出的关于周边产品问题,他在第二天晚上再次更新了博客,放出了数十张照片。 These pictures are completely related with " A Chinese Ghost Story » peripheral product, including most receives the person occasionally hand office that the movie audience likes in Hongkong, but is not the artistic feature article photo, but keeps in stock the end product chart! 这些照片全部跟《倩女幽魂》的周边产品有关,包括在香江最受电影观众喜爱的人偶手办,不过不是艺术特写照,而是库存成品图！ Right, Lu Chen, is various peripheral products stocks that in the blog emits keeps as evidence, in various edition offices of principal role besides movie, such as the original sound big small dish, the movie novel, the commemorative picture album, the accessory apparatus wait/etc., has everything expected to find dazzlingly. 没错,陆晨在博客里所放出的,是各种周边产品的成品库存照,除了影片中主要角色的各版本手办之外,还有诸如原声大碟、电影小说、纪念画册、饰品用具等等,琳琅满目应有尽有。 The key is in a big warehouse, the inventory piles up fully! 关键是一个大仓库里面,存货堆积得满满的！ These peripheral product inventories are Lu Chen also in Hongkong, orders to the factory ordering, the principal domestic market, the quantity turned more than one time, at present has basically arrived at the freight transportation to Capital City. 这些周边产品存货是陆晨还在香江的时候,就向工厂下单订制的,主打国内市场,数量翻了一倍多,目前基本上已经到货运至京城。 The purchase ability of Hongkong audience is quite strong, the number of domestic audience are many, under overall balance, therefore Lu Chen set 100 million sales targets to «A Chinese Ghost Story». 香江观众的购买能力比较强,国内观众的数量多,综合平衡之下,所以陆晨给《倩女幽魂》订下了1亿的销售目标。 This goal should say that is very ambitious, because the peripheral product domestic sale of many Hollywood blockbuster is not entirely as desired, do not say the domestic movie. 这个目标应该说是很有野心的,因为很多好莱坞大片的周边产品在国内的销售也不尽如人意,更不要说国产影片了。 But in the success of Hongkong, gave Lu Chen enough self-confidence! 但在香江的成功,给了陆晨足够的自信！ But these stock pictures, on the one hand is proves own confidence, on the other hand is also to Wang Xiaoxu the powerful counter-attack of question opinion- will the assurance that has not recouped the cost, manufacture so many products? 而这些库存照片,一方面是来证明自己的信心,另外一方面也是对汪晓旭的质疑言论的强有力回击-没有收回成本的把握,会制作出如此多的产品？ Actually in the beforehand blog, Lu Chen has sent out the portrait photos of several peripheral products, but the picture of that art is unable „showing off” the stock chart of type to compare with this type obviously, immediately created a fans big stir. 其实在以前的博客里,陆晨已经发出过几张周边产品的写真照,但那种艺术化的照片显然无法跟这种“炫耀”式的库存图相比,顿时引起了粉丝不小的震动。 „! Unexpectedly has so many, can deliver me one?” “哇！居然有这么多,能送我一个吗？” „Person hand handles occasionally lovably, when the time comes I must buy one set!” “人偶手办好可爱啊,到时候我一定要买一套！” „Local tyrant where? Comes to have exclusive selling rights to deliver group of friends greatly!” “土豪在哪里？来个大包销送群友啊！” „Buys!” “买买买！” Finally, Lu Chen indicated in blog, these peripheral products have started to transport to the peripheral stores in major theaters one after another, can definitely display the counter by April 2 same day, hopes everyone generous support! 最后,陆晨在博客里表示,这些周边产品已经开始陆续运往各大影院的周边商店,到4月2日当天肯定能够摆上柜台,希望大家多多支持！ The fans naturally must support. Lu Chen self-confident is also the crowd of faithful and lovable fans who stem from him to have, he opens live broadcast to attain 1 million levels of hitting a time to enjoy to be divided, how peripheral does not sell hundred million to come out to be good! 粉丝们当然要支持了。陆晨的自信也是源于他所拥有的这群忠实而可爱的粉丝们,他开一次直播都能拿到百万级的打赏分成,周边不卖个过亿出来怎么能行！ Facing the counter-attack of Lu Chen, Wang Xiaoxu was silent, perhaps by the Lu Chen writing skill shaking, perhaps is he in „waiting”, in brief does not have to compete with the Lu Chen fans again. 面对陆晨的反击,汪晓旭沉默了,也许是被陆晨的手笔给震住了,也许是他在“拭目以待”,总之没有再跟陆晨粉丝较劲。 Everyone's attention was shifted quickly. 大家的注意力很快被转移。 «A Chinese Ghost Story» propaganda also in aggressive during conducts, Lu Chen even broke away from the past convention, ran many circulars, and appeared on several programs continuously the propaganda film. 《倩女幽魂》的宣传还在紧锣密鼓的进行当中,陆晨甚至打破了以往的惯例,跑了多个通告,并且连续上了好几个节目来宣传影片。 Not is only Lu Chen, Chen Fei'er also spare no effort uses own personal connection and influence is «A Chinese Ghost Story» drums up support, entire Chen Fei Media fell into the frantic active status. 不仅仅是陆晨,陈菲儿同样不遗余力地利用自己的人脉和影响力为《倩女幽魂》造势,整个晨菲传媒都陷入了狂热的工作状态中。 All, were only April 2 arrivals! 一切,只为4月2日的到来！ --------------- --------------- Second delivers.( To be continued.) 第二更送上。(未完待续。)