The movie peripheral product refers to basis movie role character, scene, item, marking and other development of the products, including toys, clothing, accessories, audios and videos, books, daily necessities, what main backing is the movie screens the brought popularity and influence. 电影周边产品是指根据影片里的角色人物、场景、道具、标识等开发的产品,包括玩具、服装、饰品、音像、图书、日用品等,主要依托的是电影上映所带来的知名度和影响力。 In Hollywood, the movie peripheral product has formed the huge and mature industry, the box offices of many movie possibly only gain the cost merely, but closes right up against the sale of peripheral product to earn in the same old way full. 在美国好莱坞,电影周边产品早已形成庞大而成熟的产业,很多电影的票房可能仅仅只赚回成本,但靠着周边产品的销售照样赚得盆满钵满。 According to the statistics of 2016 Motion Picture Association of America, in the Hollywood movie industry, the peripheral product contribution value surpasses 30%, the income of many movie have 2/3 to come from the sale of peripheral product! 根据2016年度美国电影协会的统计,好莱坞电影产业里面,周边产品贡献值超过30%,不少电影的收入有三分之二来自周边产品的销售！ This without doubt is together the extremely attractive big cake. 这无疑是一块极为诱人的大蛋糕。 However the cake delicacy, wants to eat the mouth is not easy, the home also started the development of movie peripheral product with Hongkong very much early, finally is actually cannot completely like the people's desires. 然而蛋糕美味,想要吃到嘴却是非常不容易,国内和香江也很早开始了电影周边产品的开发,结果却是完全不能如人意。 Two years ago, the big alligator treasure Delong movie industry in Hongkong cinema world invests «Chaowei Hero» that 1.7 hundred million Shooting the port inundated the reorganization, the intention duplicates the Hollywood pattern, flexes the muscles in the peripheral product area, builds the port to produce cartoon hero big ip, it may be said that is ambitious. 两年前,香江电影圈里的大鳄宝德龙影业投资1.7亿拍摄了港漫改编的《超威侠》,意图复制好莱坞模式,在周边产品领域大展拳脚,打造港产漫画英雄大ip,可谓是雄心勃勃。 However this adds on the propaganda expense, the total investment surpasses 200 million ports to produce blockbuster, finally only obtains 68 million box offices in the Port merely, in addition the inland box office also only achieves 300 million reluctantly, fortunately in a complete mess. 然而这部加上宣传费用,总投资超过2亿的港产大片,最后在本港仅仅只获得6800万的票房,加上内地票房也只勉强达到3亿,亏得一塌糊涂。 At that time treasure Delong movie industry also pounded down 12 million in " Chaowei Hero » periphery, ordered large quantities of person occasionally hand office, the item model and accessory daily necessities wait/etc., finally Hongkong added on the inland altogether to sell 5.1 million. 当时宝德龙影业在《超威侠》的周边上还砸下了1200万,订制了大批的人偶手办、道具模型、饰品日用品等等,结果香江加上内地总共才销售510万。 Must know that the movie peripheral product the profit is very high, cost of one set of person occasionally hand office 100, the selling price at least is 300-400, 5.1 million sales volumes compared to 12 million invested costs, owes to the grandmother family/home simply. 要知道电影周边产品的利润是很高的,一套人偶手办的成本一百,销售价格至少是300-400,510万的销售额相对于1200万的投入成本,简直亏到姥姥家。 «Chaowei Hero» nevertheless borrowed the fame of original works cartoon to sell out some peripheral, otherwise was fortunately fiercer! 《超威侠》还是借了原著漫画的名气才卖掉了一些周边,否则亏得更加厉害！ Finally treasure Delong movie industry was forced to destroy the end products of a large amount of backlog, degenerated into the joke in the industry. 最后宝德龙影业被迫销毁了大量积压的成品,在业界沦为笑话。 Actually if not treasure Delong movie industry causes the forecast to make a mistake self-confidently, 5.1 million peripheral sells nevertheless, because overwhelming majority inland and Hongkong movies have nothing peripheral, some are also the low-cost poster portraits and so on. 其实如果不是宝德龙影业过于自信导致预测失误,510万的周边销售还是可以的,因为绝大部分的内地和香江电影都没有什么周边,有的也不过是成本低廉的海报写真之类。 The «Chaowei Hero» example also makes in the industry the person shrink back at the sight to the peripheral product, they look at the Hollywood blockbuster big mouth the eating meat, the light envy not to begin to become the most universal phenomenon. 《超威侠》的例子也让业界中人对周边产品望而却步,他们看着好莱坞大片大口的吃肉,光羡慕不动手成为最普遍的现象。 When everyone knew «A Chinese Ghost Story» screened the first-day peripheral sales 2.65 million, the first feeling does not believe, does not believe! 所以当大家得知《倩女幽魂》上映首日周边产品销售出265万的时候,第一个感觉就是不相信,根本不相信！ «A Chinese Ghost Story» is not the dramatic work that the popular cartoon reorganizes, lacks the work the fans foundation, although said that «Strange Stories from a Chinese Studio» everyone is very familiar, but this is the fairy piece, suits the peripheral type is not first right. 《倩女幽魂》又不是流行漫画改编的剧作,缺乏作品的粉丝基础,虽然说《聊斋志异》大家都很熟悉,可这是神鬼片,适合周边的类型首先就不对了。 However must say that the sales volume creates a false impression that is also not more impossible, first is Lu Chen Workshop and Jiayang movie industry does not have the ability to make Hongkong various theaters coordinate them to fabricate the data, next absolutely does not have this necessity. 然而要说销量造假那又更不可能的,首先是陆晨工作室和嘉阳影业都没有能耐让香江的各家影院配合他们捏造数据,其次完全没有这种必要。 Because the peripheral sales are not the buying a ticket room, do oneself buy oneself peripheral that is not a fool? 因为周边产品销售不是买票房,自己花钱买自己的周边那不是傻子吗？ When confirmed the news is real, the everyone second feeling is inconceivable. 所以当确认消息真实的时候,大家第二个感觉就是不可思议。 Really inconceivable! 真的很不可思议！ But no matter believes that the industry expertise person raises a big truncation to " A Chinese Ghost Story » appraisal suddenly. 但不管信不信,业界专业人士对《倩女幽魂》的评价猛然拔高一大截。 This movie has the scarlet trend! 这部电影有大红的趋势啊！ Very simple truth, if the movie audience were not likes certain degree about the movie, how to be willing to buy the relative movie ticket the expensive peripheral product? 很简单的道理,如果电影观众不是对电影喜欢到了一定的程度,怎么会舍得掏钱购买相对电影票来说昂贵的周边产品？ First day sold 2.65 million, how many can that four weeks of playdates sell? 第一天就卖出了265万,那四个星期的上映期能卖多少？ Hongkong can sell so many, how many then can sell as the mainland of Lu Chen home game? 香江能卖出这么多,那作为陆晨主场的大陆内地又能卖多少？ No one is able to make accurate estimate- said that said disgraced little. 谁都无法做出准确的估量-说多说少都丢人啊。 Everyone also has to admire Lu Chen, sells so many peripheral, must first spread so many goods, in addition the preparing goods inventory, Lu Chen dares , was regarded as in the periphery of forbidden area to put up the cash by the innumerable peers, boldness nevertheless confidence without doubt strong. 大家也不得不佩服陆晨,卖出这么多周边,首先要铺那么多的货,加上备货存货,陆晨敢于在被无数同行视为禁区的周边上砸钱,无论是魄力还是信心无疑都是超强的。 But he has the possibility that very big gambling wins! 而他有很大赌赢的可能！ This made more people look at «A Chinese Ghost Story», has watched critically or changed the idea to the show business community person who the movie did not spare a glance, many people even made one order " A Chinese Ghost Story » movie ticket. 这让更多人将目光投向了《倩女幽魂》,原先一直冷眼旁观或者对影片不屑一顾的圈内人改变了想法,不少人甚至让人预订了《倩女幽魂》的电影票。 The publication website promotion advertising blows many, is inferior to seeing is believing again! 报刊网站宣传广告吹得再多,都不如眼见为实！ ...... …… „Person who my Zhou Yi always admires sincerely not many...” “我周毅平生真心佩服的人不多...” Sees Lu Chen, the Zhou Yi incomparable feeling said generally: „Young Lu you absolutely are!” 见到陆晨,周毅无比感概地说道:“陆少你绝对是其中一位！” One just attained " A Chinese Ghost Story » first day box office and peripheral sales data, the boss of Jiayang movie industry cannot take a seat the secretly, runs up to Workshop to look for Lu Chen personally. 一刚刚拿到了《倩女幽魂》的首日票房和周边销售数据,嘉阳影业的这位幕后老板就坐不住了,亲自跑到工作室来找陆晨。 Zhou Yi is not the bored person, but in fact the Jiayang movie industry is not under his name the most important industry, but this heavy sales data keeps him from keeping calm. 周毅并非是无聊之人,而事实上嘉阳影业也不是他名下最重要的产业,可是这份沉甸甸的销售数据让他无法保持镇定。 2 million peripheral sales volumes! 两百万的周边产品销售额啊！ Benefits from the policy factor, the movie that Hongkong movie Company makes after the Port screens, the share proportion of obtains compared with inland peer on many, almost 55 divide up money. 得益于政策因素,香江电影公司拍出的电影在本港上映之后,所获得的分成比例是比内地同行强上不少,差不多有五五分账。 In other words 1 million box offices, the piece can attain 500,000 and even more, this is the Hongkong local market, although is narrow and small, can actually let one of important reasons so many movie Company survive. 也就是说100万的票房,片方能拿到50万甚至更多,这是香江的本地市场虽然狭小,却能让那么多的电影公司生存下来的重要原因之一。 However 50% or 60% box offices are divided to compare with the peripheral product profit, that is the dregs! 但是50%或者60%的票房分成跟周边产品的利润比起来,那就是渣！ As a quite successful merchant, Zhou Yi understands way. 作为一位颇为成功的商人,周毅深谙其中的门道。 Let Zhou Yi feel what is ashamed, initially Lu Chen decided invests the large amounts of funds to order " A Chinese Ghost Story » peripheral product time, he has the opposition- «Chaowei Hero» learns from another's mistakes! 让周毅感到羞愧的是,当初陆晨决定投入大量资金订制《倩女幽魂》周边产品的时候,他是持反对态度的-《超威侠》前车可鉴啊！ However Lu Chen adheres stubbornly to own opinions, rather the complete investment does not give up, Zhou Yi stems from finally maintains the considerations of bilateral relations, reluctantly agreed the Lu Chen peripheral development program, in the heart also saved the lump. 然而陆晨固执己见,宁可全部出资也不放弃,周毅最终出于维系双方关系的考虑,勉强同意了陆晨的周边开发方案,心里面还存了疙瘩。 Now wants to come, if at that time he missed, it is estimated that at this time the intestines want the regret to be blue! 现在想来,当时他要是错过了,估计此时肠子都要悔青！ „Boss Zhou the erroneous approved...” “周老板谬赞了...” Lu Chen asked Zhou Yi to sit down with a smile the talk, making assistant Li Zhen give the guest to pour tea. 陆晨笑着请周毅坐下谈话,让助理黎珍去给客人倒茶。 Originally Zhou Yi does not come, he also prepares to ask the opposite party to chat. 本来周毅不来,他也准备找对方谈谈的。 Zhou Yi austere appearance/allow say/way: „My this coming, first apologized to Young Lu, as the partner, the Jiayang movie industry insufficiently fulfilled duty to make contribution in the past, but also asked Young Lu to forgive!” 周毅肃容道:“我这次过来,首先是向陆少道歉,作为合作伙伴,嘉阳影业以往不够尽职尽力,还请陆少原谅！” Saying, he stood unexpectedly got up to bow the apology to Lu Chen! 说着,他居然站了起来向陆晨躬身道歉！ Lu Chen sets out to say hastily: „Boss Zhou spoke discreetly, does not need so, really not to need!” 陆晨连忙起身说道:“周老板言重了,不需要如此,真的不需要！” Said that at the beginning of cooperation, particularly facing coming from the Jiang Family threat time, the Jiayang movie industry undecided performance makes Lu Chen very discontented, but behind nevertheless is very good. 说起来在合作初期,尤其是面对来自蒋家威胁的时候,嘉阳影业首鼠两端的表现让陆晨很是不满,但后面还是很不错的。 Without the vigorous support of Jiayang movie industry, «A Chinese Ghost Story» is impossible so to screen smoothly. 如果没有嘉阳影业的大力支持和配合,《倩女幽魂》也不可能如此顺利上映。 ------------ ------------ First delivers.( To be continued.) 第一更送上。(未完待续。)