PS :: Volume #6

#541: Propaganda war (First Part)

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On February 1, 5 th day of the first lunar month. 2月1日,农历正月初五。 That night, Shooting in the picture of Hongkong international airport, appeared on " Hong Kong Island Flash » network entertainment plate, then by many media reprint dissemination. 当天晚上,一张拍摄于香江国际机场的照片,出现在了《港岛快讯》的网络娱乐板块上,然后被不少的媒体转载传播。 Lead Lu Chen and Chen Fei'er of this picture, two manpower are holding hands to pass through the scene of passenger channel. 这张照片的主角正是陆晨和陈菲儿,两人手牵着手走过旅客通道的情景。 Chen Fei'er is a few by inland vagabond singer that the Hongkong person is familiar with, naturally big of her popularity in Hong Kong Island entertainment world does not have compared with the means that but depends upon 【Global Chinese Music Awards】 Three awards, she has become the Hongkong well-known star. 陈菲儿原本就是少数被香江人所熟悉的内地歌手,当然她的知名度跟港岛娱乐圈里的大咖没办法相比,但是依靠【全球华语原创金曲榜】的三项大奖,她已然成为了香江家喻户晓的明星。 【Global Chinese Music Awards】 Awards ceremony by Hongkong satellite TV entire journey live broadcast, because there is Liu Gang to live and other Hongkong giant stars to participate, therefore then viewing ratio reached as high as 38.75%, made more Hongkong people know Heavenly Queen / days later of this inland pop music. 【全球华语原创金曲榜】的颁奖典礼被香江卫视全程直播,由于有刘港生等多位香江巨星参与,所以当时的收视率高达38.75%,也让更多香江人认识了这位内地流行乐坛的天后。 Simultaneously profits also has Lu Chen. 同时受益的还有陆晨。 Not only so, on January 29, is in January 2 nd, the Hongkong satellite TV in 8 : 00 pm gold files broadcast acts the leading role in «Autumn in My Heart» that by Lu Chen and Chen Fei'er, led to round of reception raging tide. 不仅仅如此,在1月29号,也就是正月初二,香江卫视在晚上 8 点黄金档播出由陆晨和陈菲儿主演的《蓝色生死恋》,引发了一轮收视狂潮。 «Autumn in My Heart» Shooting completes 1 year ago, broadcast in the inland and South Korea respectively, made the astonishing reception progress, afterward by the television station introduction of Taiwan and many Southeast Asian countries, the echo was fierce. 《蓝色生死恋》拍摄完成于一年之前,在内地和韩国分别播出,都取得了惊人的收视成绩,后来又被宝岛和多个东南亚国家的电视台引进,反响剧烈。 At that time had many Hongkong wired stages to purchase this TV Series broadcasting copyright, but the consideration of Lu Chen Workshop aspect viewing ratio -based, all gave the rejection. 当时就有多家香江的有线台想要购买这部电视剧的播出版权,但是陆晨工作室方面基于收视率方面的考虑,全都给予了拒绝。 This TV Series Hongkong broadcasting copyright, can only sell to the Hongkong satellite TV or ATV. 这部电视剧香江的播出版权,只能卖给香江卫视或者亚视。 The Hongkong satellite TV and ATV expressed the interest, is divided in the specific provision, therefore hauled to tow the end of last year time talent and Hongkong satellite TV came to an arrangement about the contract. 香江卫视和亚视都表达了兴趣,不过在具体的条款上存在着分歧,所以拖拖拉拉拖到了去年年底的时候才和香江卫视谈妥了合同。 After the Hongkong satellite TV attains the copyright, dubs, therefore Cantonese version «Autumn in My Heart» formally broadcast until this year. 香江卫视拿到版权之后,又重新配音,所以粤语版的《蓝色生死恋》直到今年才正式播出。 Actually this was presented as the classics TV Series, has the high-definition pirating source to be for downloading in the network, Hongkong many young people to look, but this lossless in its charm, once were broadcast caused a big stir. 其实这部被奉为经典的电视剧,在网络上已有高清盗版源可供下载,香江很多年轻人早就看过了,但这无损于它的魅力,一经播出就引起了不小的轰动。 Before TV Series of inland introduced Hongkong, basically was the historical drama and famous work play, very few of modern metropolis theme, a few sections were also the reception throw the street. 以前内地的电视剧引入香江的,基本上都是历史剧和名著剧,现代都市题材的少之又少,少数几部也是收视扑街。 However «Autumn in My Heart» absolutely is existence of different kind, after the first four volumes finish, its maximum viewing ratio has been the first, achieved 28.69%, the Hongkong film and television circle ruthlessly earthquake. 然而《蓝色生死恋》绝对是个异类的存在,前四集播完之后,其最高收视率已经跃居首位,达到了28.69%,将香江的影视圈狠狠地震了一回。 Acts the leading role as this TV Series men and women, arrives at Hongkong Lu Chen and Chen Fei'er again naturally is the sale price multiplies, becomes the darling in media eye. 作为这部电视剧的男女主演,再次来到香江的陆晨和陈菲儿自然是身价倍增,成为了媒体眼中的宠儿。 Most direct impact that from this has, is fans number of Lu Chen and Chen Fei'er in Hong Kong Island blog increases, merely several days of time turned one time, does not know that makes many show business community people envy the envy to hate. 由此带来的最直接影响,就是陆晨和陈菲儿在港岛博客上的粉丝数大增,仅仅几天时间就翻了一倍,不知道让多少圈内人羡慕嫉妒恨。 When Lu Chen and Chen Fei'er were exposed after the picture of airport, squats increases in glory brocade/bright building entrance reporter suddenly, all-resourceful Paparazzi even traced two people the love nest in Repulse Bay. 所以当陆晨和陈菲儿在机场的照片被曝光之后,蹲守在荣锦大厦门口的记者陡然大增,神通广大的狗仔甚至追踪到了两人在浅水湾的爱巢。 As for various interview and program invitation, was looks like the snowflake to fly to Lu Chen Workshop. 至于各种采访、节目活动的邀请,更是像雪片般飞向了陆晨工作室。 What a pity most media were denied entrance, Chen Fei'er stayed for three days to return to Capital City in Hongkong merely, but Lu Chen was busy with " A Chinese Ghost Story » later period, turned down all invitations temporarily 可惜大多数的媒体都吃了闭门羹,陈菲儿仅仅在香江停留了三天就返回了京城,而陆晨忙于《倩女幽魂》的后期,也暂时推掉了所有的邀约 However this does not mean, he insulates with the media. 不过这并不意味着,他就跟媒体绝缘。 On the contrary, " A Chinese Ghost Story » propaganda activity just started. 相反,《倩女幽魂》的宣传活动才刚刚开始。 The «A Chinese Ghost Story» investment budget is 30 million, the manufacture and late special effect account for half respectively, but in the expense excluding propaganda, in order to lets this movie succeed all at once, Lu Chen Workshop gave 20 million propaganda budget, is used in Hongkong and inland respectively. 《倩女幽魂》的投资预算是3000万,制作和后期特效各占一半,但并不包括宣传上的费用,为了能让这部电影一炮打响,陆晨工作室给出了2000万的宣传预算,分别用于香江和内地。 The film market of inland is «A Chinese Ghost Story» key is, if cannot attain the Hongkong new movie supportive policy quota, that former is also wasted effort, therefore the Hongkong local propaganda cannot neglect completely. 内地的电影市场才是《倩女幽魂》重点所在,不过如果拿不到香江的新电影扶持政策名额,那前者也是竹篮打水一场空,所以香江本地的宣传完全不能忽视。 «Autumn in My Heart» broadcasting can say that on its meeting, its heat broadcast to help Lu Chen at least save several million publicity expenses, as Lu Chen and Chen Fei'er together with the first movie that the Hongkong actor cooperated, without doubt attracted many people, particularly the attention of Hongkong young people. 《蓝色生死恋》的播出可以说恰逢其会,它的热播帮陆晨至少省掉了几百万的宣传费,作为陆晨、陈菲儿连同香江演员合作的首部电影,无疑吸引了很多人,尤其是香江年轻人的注意。 But Lu Chen will not therefore lower one's guard, «Evildoer's disguise» that because Huaguan Film Industry and star skill entertainment is in harmony, started the large-scale preheating propaganda before the new year. 但陆晨绝不会因此麻痹大意,因为华冠影业和星艺娱乐合拍的《画皮》,在新年之前就开始了大规模的预热宣传。 Moreover «Evildoer's disguise» was scheduled on February 14, was valentine day same day Premiere! 而且《画皮》预定在2月14号,也就是情人节当天首映！ Therefore from various significances, «Evildoer's disguise» is most strong opponents who «A Chinese Ghost Story» face, is the latter leads to the biggest stumbling obstacle of road of box office. 因此从各种意义上来说,《画皮》都是《倩女幽魂》面临的最强大对手,是后者通往票房之路的最大绊脚石。 The component of this stumbling obstacle, is not the common foot! 这块绊脚石的份量,不是一般的足！ „«Evildoer's disguise» was known as that invests 1.5 hundred million, should actually about 100 million...” “《画皮》号称投资1.5个亿,实际应该在1亿左右...” The night is very deep, the lamp between Lu Chen Hongkong movie Workshop work is also shining, continuously haze dense above, covers the light bulb to be broken by the thermal energy, the faint trace scatters in the air. 夜已经很深了,陆晨香江电影工作室办公间的灯还亮着,一缕缕烟气氤氲其上,笼罩着灯泡又被热力冲开,丝丝飘散于空气中。 A Workshop internal conference is held, Lu Chen, Chen Wenqiang and Wan Xiaoquan, Li Zhen. 一场工作室的内部会议正在举行,陆晨、陈文强、万晓泉都在,还有黎珍。 Li Zhen is an assistant, is responsible for the conference recording, but the Lu Chen three people discussed " A Chinese Ghost Story » propaganda and screened the plan, many issues that and faced. 黎珍是助理,负责会议纪录,而陆晨三人商讨的正是《倩女幽魂》的宣传和上映计划,以及面临的诸多问题。 Chen Wenqiang smoked smoke ruthlessly, the sinking sound said: „I heard that Huaguan and star skill invest over 10 million propaganda expenses in the Port preparation, at least is our more than 3 times!” 陈文强狠狠地抽了一口烟,沉声说道:“我听说华冠和星艺在本港预备投入1000万以上的宣传费用,至少是我们的三倍多！” Chen Wenqiang is not the old smoker, stops smoking several years ago, but drew up recently. 陈文强不是老烟枪,在几年前就戒了烟,但是最近又抽上了。 Because the pressure is very big. 因为压力很大。 Although allies the Lu Chen Workshop time is not long, but Chen Wenqiang will have regarded in Workshop a true member, racking one's brains is Workshop rushes about. 虽然加盟陆晨工作室的时间并不长,但是陈文强已经将自己当成工作室里真正的一份子,殚精竭虑地为工作室奔忙。 Regarding the Workshop first project, Chen Wenqiang takes seriously «A Chinese Ghost Story» compared with Lu Chen, because not only this relates to own rice bowl and reputation, his favored daughter plays the role. 对于工作室的首个项目,陈文强比陆晨都更加重视《倩女幽魂》,不但因为这关系到自己的饭碗和名声,还有他的爱女在其中担任角色。 He anybody hopes that «A Chinese Ghost Story» can be more successful. 他比任何人都希望《倩女幽魂》能够成功。 But the realistic situation is very grim, the A Chinese Ghost Story » scheduled show time also at February 14 valentine day, two movies competed with the support quota simultaneously, was the similar work. 但现实的形势是很严峻的,倩女幽魂》的预定上映时间也是在2月14日情人节,两部电影同时竞争扶持名额,偏偏又是同类型的作品。 Simply is the inborn sworn enemy! 简直是天生的死对头! However by the amount of space occupied, «A Chinese Ghost Story» is completely not " Evildoer's disguise » opponent, " Evildoer's disguise » investor and constructors are industry illustrious big Company, steamroll small Workshop have no issue. 然而论体量,《倩女幽魂》完全不是《画皮》的对手,《画皮》的投资方和制作方都是业界赫赫有名的大公司,碾压小小的工作室没任何问题。 Its investment scale was «A Chinese Ghost Story» several times, in the propaganda showed the aggressive stance. 它的投资规模又是《倩女幽魂》的数倍,宣传上更是摆出了咄咄逼人的架势。 „Invests over 10 million publicity expenses in the Port?” “在本港投入1000万以上的宣传费？” Wan Xiaoquan is startled: „Do they earn?” 万晓泉吃惊:“他们赚得回来吗？” -------------- -------------- First first delivers, has taken the notebook, during striving to celebrate a holiday the traveling, unceasingly. 第一更先送上,已经带上了笔记本,力争过节旅游期间不断更。 Asked the monthly ticket to support!( To be continued.) The mobile phone user please glance over to read, higher-quality reading experience. 求月票支持啊啊啊啊！(未完待续。)手机用户请浏览阅读,更优质的阅读体验。
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