PS :: Volume #6

#542: Propaganda war (Middle Part)

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Surprised of Wan Xiaoquan has the reason. 万晓泉的吃惊不是没有理由的。 The Hongkong person likes watching the movie very much, according to the statistics, each Hongkong person the expense at movie exceeds 300 Yuan on average every year, that is 3,000,000,000-4,000,000,000 box office scales, has not calculated other expenses in theater. 香江人很喜欢看电影,根据统计,平均每位香江人每年在电影上的消费超过300元,那就是3,000,000,000-4,000,000,000的票房规模,还不算在影院的其它消费。 However these 3,000,000,000-4,000,000,000 box offices, at least 60% were given to rob by overseas blockbuster, leaves Port movie Company most is also ten hundreds of millions, but participates to share the movie quantity of this cake actually to reach 200-300! 但是这3,000,000,000-4,000,000,000票房,至少60%被国外的大片给抢走,留给本港电影公司的最多也就是十几亿而已,而参与分享这块蛋糕的影片数量却多达200-300部！ The Eastern Hollywood does not have unearned reputation, many small movie Company, often can use for several weeks makes a movie to come out, in the past craziest time has so-called „seven days fresh”, completes a new movie with seven days of time in other words, simply is shocking. 东方好莱坞可不是浪得虚名,很多中小电影公司,往往能用几个星期的时间拍出一部电影出来,当年最疯狂的时候有所谓的“七日鲜”,也就是说用七天时间完成一部新电影,简直是骇人听闻。 The movie that so delivers high-speed inevitably is the work of manufacturing in a rough way, to guarantee to make the profit, this fast-food movie basically is third-level violence bloody crafty song wait/etc. types, fought for some markets by the advantage of low cost and sensory stimulation. 如此高速产出的影片必然是粗制滥造之作,而为了保证实现盈利,这种快餐电影基本上都是三级暴力血腥诡悚等等类型,凭借低成本和感官刺激的优势也抢夺了部分市场。 Then, after overseas blockbuster and extrusion of low cost movie, the blockbuster survival of Port is not easy, although has emerged a number of box office over hundred million blockbuster excellent work since the 90's, many of but losing money. 如此一来,经过国外大片和低成本电影的挤压,本港的大片生存就不容易了,虽然九十年代以来涌现过一批票房过亿的大片佳作,但亏损的更多。 For example last year in «Mobile Special police officer» that Hongkong screened, invested 75 million, in addition the propaganda expense over a hundred million, the star had a strong lineup, finally screened all around box office also less than 50 million, deducted was divided to the high quota of institute line, the investor owed to spit blood. 比如去年在香江上映的《机动特警》,投资7500万,加上宣传费用上亿,明星阵容强大,结果上映四周票房还不到5000万,扣除了给院线的高额分成,投资方亏到吐血。 The «Evildoer's disguise» investment is higher than «Mobile Special police officer», this issue is actually very big, after all is the main attack mainland market, but must pound down over 10 million propagandas in Hongkong unexpectedly, that had diǎn to be excessive. 《画皮》的投资比《机动特警》还要高,这问题倒不是很大,毕竟是主攻内地市场的,可是在香江居然要砸下1000万以上的宣传,那就有diǎn过分了。 The «A Chinese Ghost Story» propaganda budget is 20 million, the Hongkong part also 3 million, most budget nevertheless must invest into the media of inland. 《倩女幽魂》的宣传预算是2000万,其中香江部分也就300万,大部分的预算还是要投入到内地的媒体当中。 The propaganda is actually a bottomless pit, how much money pound insufficiently, acting according to one's capacity must. 宣传其实是个无底洞,多少钱砸进去都不够,量力而为是必须的。 Chen Wenqiang said: „Looks at their propaganda stances, 15 million cannot stop.” 陈文强说道:“看他们的宣传架势,1500万都打不住。” The television, newspaper, magazine and public transportation platform and flowing advertisement, multimedia... have the network, the propaganda campaign of «Evildoer's disguise» at present having started can be said as all-round blooming, the fund of investment is inevitably astonishing. 电视、报纸、杂志、公交站台、流动广告、多媒体...还有网络,《画皮》目前已经展开的宣传攻势可以说是全面开花,投入的资金必然是惊人的。 This aggressive propaganda campaign, is without doubt huge to the pressure that the competitor creates. 这种咄咄逼人的宣传攻势,给竞争对手带来的压力无疑是巨大的。 Must know that catches up in the movie that the new year shows, but incessantly «Evildoer's disguise» and «A Chinese Ghost Story», enters for 20 support quotas the movie quantities to reach about 200, will participate in the box office competing in the same time much, some movies have also launched the propaganda. 要知道赶在新年上映的影片,可不止《画皮》和《倩女幽魂》,报名参加20个扶持名额的影片数量已经多达近两百部,其中不少会在同期参与票房竞争,有些影片也已经展开了宣传。 Regarding a movie, the propaganda is most important, the market competition is so fierce, propagandizes not proper that to mean 90% failure. 对于一部电影而言,宣传是重中之重,市场竞争如此激烈,宣传不到位那就意味着90%的失败。 May burns money like «Evildoer's disguise», is a few, Wan Xiaoquan really has diǎn unable to master. 可像《画皮》这样烧钱的,也是少数,万晓泉真的有diǎn搞不懂。 „Huaguan should want to develop the new market through this movie...” “华冠应该是想通过这部电影来拓展新市场...” Lu Chen said: „Pounding the large sum of money in the propaganda is the method that Cui Xingxian habitually uses, he proposed last year the so-called engaging in government and commerce strategy, Hongkong is equivalent to the bridgehead, therefore the flowered big strength propagandizes the new piece is not strange.” 陆晨说道:“砸重金在宣传上是崔兴贤惯用的手段,他去年提出了所谓的北上南下策略,香江相当于桥头堡,所以花大力气宣传新片并不奇怪。” At present the domestic movie box office competes is also intense incomparable, the market cake no doubt is that big, the big alligator wants a minute of cake are also many, Huaguan Film Industry in is not strongest. 目前国内的电影票房争夺也是激烈无比,市场蛋糕固然大,想要分蛋糕的大鳄也多,华冠影业在其中并不算最强壮的。 Therefore Cui Xingxian intends to develop the emerging market, so-called engaging in government and commerce refers to entering the film market of Japan and South Korea and Southeast Asia, Hongkong belongs to the strategic point without doubt. 于是崔兴贤有意拓展新兴市场,所谓的北上南下就是指进入日韩和东南亚的电影市场,香江无疑属于战略要地。 Taking advantage of the east wind of Hongkong movie supportive policy, is only part of Cui Xingxian ambition plan, his goal is very big, if «Evildoer's disguise» suffers the setback in Hongkong, how then behind does continue? 借香江电影扶持政策的东风,只是崔兴贤野心计划的一部分,他的目标很大,如果《画皮》在香江就遭受挫折,那么后面如何继续？ Since knows who after own opponent is, Lu Chen makes Lu Xi inquire that through multi-channel Huaguan Film Industry related straight tip, achieves to know oneself and other side as far as possible. 自从知道自己的对手是谁之后,陆晨就让陆熙通过多渠道来打听华冠影业的相关内幕消息,尽量做到知己知彼。 Therefore compares Wan Xiaoquan, his clearer Cui Xingxian intention is. 所以相比万晓泉,他更加清楚崔兴贤的意图所在。 Wan Xiaoquan asked: „How should we deal, increase the propaganda to invest?” 万晓泉问道:“那我们应该如何应对,加大宣传投入吗？” Although said in «A Chinese Ghost Story» captions outside and inside not own name, but regarding this movie, Wan Xiaoquan poured into countless painstaking care and hopes, does not want to fall the chain on the final link. 虽然说在《倩女幽魂》的字幕表里没有自己的名字,但是对于这部电影,万晓泉倾注了无数的心血和希望,可不想在最后环节上掉链子。 Lu Chen said with a smile: „Increasing the propaganda is not the important matter, the issue is we cannot the rhythm of following opponent walk.” 陆晨笑道:“加大宣传并不是什么大事,问题是我们不能跟着对手的节奏走。” The «Evildoer's disguise» propaganda has walked in front, «A Chinese Ghost Story» wants to surpass, must pay more prices, this is not he is willing to see. 《画皮》的宣传已经走在了前面,《倩女幽魂》想要赶超,必然要付出更多的代价,这并不是他愿意见到的。 „I prepare to delay " A Chinese Ghost Story » show time, changed February 21.” “我准备推迟《倩女幽魂》的上映时间,改到2月21日吧。” «A Chinese Ghost Story» was the plan on February 14, was the valentine day same day screens officially, but since ran upon with «Evildoer's disguise» directly, evading the enemy point without doubt was the wise choice. 原本《倩女幽魂》是计划在2月14日,也就是情人节当天正式上映,但既然跟《画皮》正面撞上,避敌锋芒无疑是明智的选择。 Because at the appointed time inevitably is " Evildoer's disguise » propaganda campaign is most ominous the fiercest time, one week has been much better. 因为届时必然是《画皮》宣传攻势最凶最猛的时候,过一个星期就好多了。 Also in Hongkong, the arranged relative inland in institute line is more flexible, otherwise changes into the inland, the replacement running schedule absolutely is not so temporarily easy, because many movies are are very long to arrange ahead of time. 也就是在香江,院线方面的安排相对内地要灵活许多,否则换成是在内地,临时更换档期绝对没有这么容易的,因为很多电影都是提前很久就安排好的。 Wan Xiaoquan has diǎn is not unwilling: „That can only look at them to be self-satisfied.” 万晓泉有diǎn不甘心:“那只能看他们得意了。” „Many one week is to also give our many diǎn setup times...” “多一个星期也是给我们自己多diǎn的准备时间...” Lu Chen said comfortably: „Laughs last is the victor, like this we do not need to catch up too anxiously in the late aspect.” 陆晨宽慰道:“笑到最后的才是胜利者,这样在后期方面我们不用赶得太急。” He said to Chen Wenqiang: „Strong uncle, institute line must much trouble you to communicate with Jiayang, arranges as far as possible.” 他对陈文强说道:“强叔,院线方面还得麻烦你多跟嘉阳沟通,尽量安排好。” The institute line is as important, this aspect is arranged by the Lu Chen Workshop partner Jiayang movie industry, although by latter's personal connection resources issue is not very big, but considering the requirements of change, it is estimated that must have twists and turns. 院线同样重要,这方面就由陆晨工作室的合作伙伴嘉阳影业来安排,尽管以后者的人脉资源问题不是很大,不过考虑到变更的要求,估计少不了一番波折。 The time are not much. 时间已经不多了。 The Chen Wenqiang diǎndiǎn head, he suggested: „Actually propaganda we have the advantage, Young Lu and Miss Fei'er TV Series are broadcasting in the satellite TV hotly, can definitely borrow potential the propaganda.” 陈文强diǎndiǎn头,他建议道:“其实宣传方面我们有优势,陆少和菲儿小姐的电视剧正在卫视热播,完全可以借势宣传。” He deeply regretted that said: „Couple days ago so many interviews and programs invited, if can be then good.” 他痛惜地说道:“前几天那么多的采访和节目邀约,如果都能接下来就好了。” It looks like in this Manager Workshop, Lu Chen simply is careless and wasteful use of nature's products. 在这位工作室主管看来,陆晨简直是暴殄天物啊。 Lu Chen said with a smile: „Strong uncle you could rest assured that I know in heart.” 陆晨笑道:“强叔你放心,我心里有数的。” It is not he does not want to borrow potential, but is the time also mature, but was also quick. 不是他不想借势,而是时机还不过成熟而已,不过也很快了。 On February 5, Lu Chen Workshop and «A Chinese Ghost Story» in the tide the officer of blog and Hong Kong Island blog, emitted the brand-new stage photo of this movie simultaneously, the total achieved 20. 2月5号,陆晨工作室和《倩女幽魂》在浪潮博客、港岛博客的官,同时放出了这部电影的全新剧照,总数达到了20张之多。 Chen Fei'er Workshop reprinted these stage photos, «A Chinese Ghost Story» thus began in the propaganda of inland and Hongkong, officially joined in the new year film promotion war. 陈菲儿工作室转载了这些剧照,《倩女幽魂》在内地和香江的宣传由此拉开了序幕,正式加入了新年的电影宣传大战之中。 Because Lu Chen and Chen Fei'er two people currently have the extremely high sentiment, therefore these design splendid fine movie stage photos, immediately cause fans widespread discussion in the network! 由于陆晨和陈菲儿两人目前拥有着极高的人气,所以这些设计出色精美的电影剧照,立刻在网络上引起了粉丝们广泛的热议！ ----------------- ----------------- Second delivers.( To be continued.) 第二更送上。(未完待续。)
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