«Autumn in My Heart» signed the agency agreement on March 5 with SPG, broadcast in KGS on the 25 th. 《蓝色生死恋》在3月5日同SPG签下代理合同,25日在KGS播出。 Is separated by merely 20 days , the SPG efficiency was very high, here home «Autumn in My Heart» rebroadcasting had not finished, KGS broadcast serially four volumes and on the 25 th on the 26 th. 相隔仅仅20天的时间,SPG的效率算是非常高了,这边国内《蓝色生死恋》的重播都还没有结束,KGS就在25日和26日连播了四集。 SPG purchases " Autumn in My Heart » copyright is to have the goal, for the time-saving and cost, have not had any investment in the marketing of this play, merely spread the related news in the official site and blog. SPG购买《蓝色生死恋》的版权是别有目的,为了节省时间和成本,没有在这部剧的营销上有任何的投入,仅仅是在官网和博客上放出了相关消息。 But KGS does not take seriously «Autumn in My Heart» similarly, besides broadcasting couple days ago some promotion trailers, has no propaganda on a grand scale, a little suspicious flavor. 而KGS同样也不重视《蓝色生死恋》,除了播出前几天有节目预告之外,根本没有任何大张旗鼓的宣传,很有点偷偷摸摸的味道。 It can be said that the aspects of connection, besides Lu Chen, no one favor «Autumn in My Heart» the performance truly in South Korea, even if the slogan shouts the resounding fans, mostly obstinate argumentative. 可以说关联的方方面面,除了陆晨之外,没有人真正看好《蓝色生死恋》在韩国的表现,哪怕是口号喊得响亮的粉丝们,也多半只是嘴硬而已。 The TV Series market of South Korea, where is so easy to skid! 韩国的电视剧市场,哪里是那么容易撬动的！ The «after Autumn in My Heart» first four volumes finish, the viewing ratio came out quickly. 《蓝色生死恋》前四集播完之后,收视率很快就出来了。 This brought to the attention of many inevitably. 这不可避免地引起了很多人的注意。 2.83%, 3.07%, 5.58% and 6.12%, average viewing ratio 4.4%! 2.83%、3.07%、5.58%、6.12%,平均收视率4.4%！ TV Series viewing ratio of South Korea with domestic different, three big television stations is a resident buyer one after another, where looks like domestic is the feudal lord strives for hegemony, TV Series can have 1% viewing ratios to hold the victory celebration meeting. 韩国的电视剧收视率跟国内不同,三大电视台轮番坐庄,哪里像国内是诸侯争霸,一部电视剧能有1%的收视率都可以开庆功会了。 4.4% the average viewing ratio also calculates to pass, but the hot plays of 10% starts simply has not frequently resulted in these compares! 4.4%的平均收视率还算过得去,但跟那些动辄10%起步的热剧根本没得比！ For example in MBC historical big play «Queen Power» that broadcasts hotly, the latest viewing ratio approaches 30%, invests compared with 10 billion wons magnificent new opera with this, «Autumn in My Heart» is an external ugly duckling. 比如正在热播的MBC的历史大剧《王后的权力》,最新收视率逼近30%,和这部投资百亿韩元的华丽新剧相比,《蓝色生死恋》就是一只外来的丑小鸭。 However SPG and KGS to " Autumn in My Heart » attaching great importance to degree, actually had the obvious change. 但是SPG和KGS对《蓝色生死恋》的重视程度,却发生了明显的变化。 The average 4.4% are not high, but the first volume 2.83% to the fourth volume 6.12%, the viewing ratio turned two times also many, this growth rate was very astonishing. 平均4.4%是不高,但是第一集2.83%到第四集6.12%,收视率翻了两倍还多,这种增长幅度就很让人吃惊了。 Must know that " Blue » play is the external play, moreover nevertheless always not by South Korean market welcome Chinese Drama, that without any propaganda invests, in the short two days of time can obtain so large scale increase, showed that this TV Series has the trend that the heat broadcasts! 要知道《蓝》剧是外来剧,而且还是一向不受韩国市场欢迎的华剧,在没有什么宣传投入的情况下,短短两天时间里能获得如此大幅度的增加,说明这部电视剧有热播的趋势！ Solely on the current viewing ratio result, «Autumn in My Heart» has created same type Chinese Drama the record that broadcasts in South Korea TV Station, the potential that later enhances is huge. 单单就目前的收视率成绩而言,《蓝色生死恋》已经创造了同类型华剧在韩国电视台播出的纪录,后期提升的潜力巨大。 The most important thing is, KGS through the telephone interview discovery of subordinate institution, " Blue » play appraises in the audience very high, the positive/direct appraisal surpasses 90%! 最重要的是,KGS通过下属机构的电话采访发现,《蓝》剧在观众里评价非常高,正面的评价超过90%！ Moreover in network, particularly in TV Series related forum, there are the discussion of «Blue» play. 而且在网络上,尤其是电视剧相关的论坛里,也有了《蓝》剧的讨论。 „This is I have looked at first Chinese Drama, feels accidentally/surprisingly well!” “这是我看过的第一部华剧,意外地感觉不错！” „Actor is very charming, Female Lead is very beautiful, two people performing skills are very good, is the section the good play that is worth recommending.” “男主角很帅气,女主角很美丽,两人的演技很不错,是部值得推荐的好剧。” „Plot is also very good, you notice, in the play name Han change/transform of character, besides the background, felt that very much looks like a splendid Korean drama, rather than Chinese Drama.” “故事情节也很好啊,你们有没有注意到,剧中人物的名字都很韩化啊,除了背景之外,感觉就像是一部出色的韩剧,而不是华剧。” „I had looked at several Chinese Drama before, simply does not have the ratio!” “我以前看过几部华剧,根本没得比啊！” „Play passes, this is a tragedy thinks of the meter.” “剧透一下,这是一部悲剧思密达。” „Play passes dies...” “剧透的去死吧...” The unexpected viewing ratio adds on the good appraisal, making the SPG aspect suddenly have to plant the feeling of picking the treasure. 出人意料的收视率加上良好的评价,让SPG方面忽然有种捡到宝的感觉。 Therefore SPG discussed with KGS again, arranged the new propaganda plan in view of «Autumn in My Heart». 于是SPG同KGS再次会谈,针对《蓝色生死恋》安排了新的宣传计划。 KGS readjusted the time, " Blue » play postpones the prime time to broadcast, and changed for 2 days 4 volumes of broadcasting serially is 3 days 3 volumes of broadcasting, extended the time. KGS重新调整了播出时间,将《蓝》剧延后到黄金时段播出,并且改二天四集的连播为三天三集的播出,延长了播出时间。 With the investment of propaganda fund, «Autumn in My Heart» promoted in the popularity of South Korea all of a sudden. 随着宣传资金的投入,《蓝色生死恋》在韩国的知名度一下子就提升了。 But the effect also gets quick results! 而效果也是立竿见影的！ April 1 the fifth volume, the viewing ratio 9.37% , 2 days sixth volume, viewing ratio 12.79%! 4月1日第五集,收视率9.37%,2日第六集,收视率12.79%！ April 3 Sunday night, KGS broadcast " Autumn in My Heart » seventh volume. 4月3日星期天晚上,KGS播出《蓝色生死恋》第七集。 Song Jiayi and Yang Yanni on time arrive at the multimedia room of times, discovered that surprised was filled with the person unexpectedly, basically did not have the vacancy! 宋嘉怡和杨燕妮准时来到多媒体室的时候,非常吃惊地发现里面居然坐满了人,基本上没有空位了！ Two people look at each other in blank dismay, arises spontaneously at heart an intense sense of pride. 两人面面相觑,心里油然而生一种强烈的自豪感。 Was Chinese Drama also so when popular in South Korea? 什么时候华剧在韩国也如此受欢迎了？ Two girls even feel keenly, presents these trainees to look their vision had the change. 两位姑娘甚至敏锐地感觉到,在场那些练习生们看她们的目光都有了变化。 That night the viewing ratio of «Blue» play achieved 15.86% 当天晚上《蓝》剧的收视率达到了15.86% Besides the viewing ratio of live broadcast increases sharply, this TV Series playbacking quantity dramatically is also increasing, just like the domestic high-definition digital television, the digital set-top box that the South Korean television viewer uses has to look at the function, many audience return in the different time intervals look at " Autumn in My Heart » first several volumes. 除了直播的收视率激增之外,这部电视剧的回放量也在大幅度地增加,跟国内的高清数字电视一样,韩国电视观众所使用的数码机顶盒都具备回看功能,很多观众都在不同时段回看《蓝色生死恋》的前几集。 This is also the sign that " Autumn in My Heart » viewing ratio starts to explode greatly! 这也是《蓝色生死恋》收视率开始大爆的迹象！ Next morning, Song Jiayi and Yang Yanni two people just ended the training prepares to rest the time, was called in the office by person in charge of training center, a SPG executive has waited there. 第二天上午,宋嘉怡和杨燕妮两人刚刚结束训练准备休息的时候,被训练中心的负责人叫到了办公室里,一位SPG的高管已经在那里等候。 The opposite party inform Song Jiayi and Yang Yanni, two people were selected to return to the home, plans to participate in Shooting of Lu Chen new opera! 对方通知宋嘉怡和杨燕妮,两人被选中回到国内,准备参加陆晨新剧的拍摄！ Hears this news, Song Jiayi and Yang Yanni cannot believe simply. 听到这个消息,宋嘉怡和杨燕妮简直都不敢相信。 After confirmation, two people weep! 确认是真的之后,两人不禁喜极而泣！ They here laborious effort and insisted, finally saw the return. 她们在这里辛辛苦苦的努力和坚持,终于看到了回报。 Meanwhile, «Autumn in My Heart» the news that climbs high in the South Korean viewing ratio successively, feeds in rapidly domestic. 与此同时,《蓝色生死恋》在韩国收视率节节攀高的消息,迅速传回到国内。 The latest volume of viewing ratio breaks through 15%, in situation that in 13 volumes have not finished, the entire play average viewing ratio surpasses 10% to be settled, and is much more! 最新一集的收视率突破15%,那么在还有十三集没有播完的情况下,全剧平均收视率超过10%已经是板上钉钉,而且远远不止！ When can Chinese Drama be so powerful in South Korea? 什么时候华剧能在韩国如此气势如虹了？ The person of show business community industry many understanding was shocked simply, inquired the news to Lu Chen Workshop. 圈内业界很多了解情况的人简直是震惊了,纷纷向陆晨工作室打听消息。 As for Lu Chen and Chen Fei'er fans, that seethed with excitement completely! 至于陆晨和陈菲儿的粉丝们,那就完全沸腾了！ They are not very clear «Autumn in My Heart» the real sense that broadcasts in South Korea hotly are, but very clear Lu Chen and Chen Fei'er two people are going to fulfill oneself commitment. 他们不是很清楚《蓝色生死恋》在韩国热播的真正意义所在,但很明白陆晨和陈菲儿两人将要兑现自己的承诺了。 „Right now plays in a big way!” “这下子玩大了！” In Flying Stone Records Recording Room, Lu Chen said to Chen Fei'er: „You must compensate the dowry!” 在飞石唱片的录音棚里,陆晨对陈菲儿说道:“你要赔上嫁妆了！” Initially to counter-attack that in a big way „entertainment comprehensive survey” V, the idea that Lu Chen gave was to achieve " Blue » play viewing ratio achieves 10%, that extracted 12 third prizes in the fans, the first prize 10 South Korea luxurious roaming quotas, the second prize 100 happy tours, delivered 1000 souvenirs to be similar as for the third prize. 当初为了反击那个“娱乐面面观”大V,陆晨提出的想法原本是达到《蓝》剧收视率达到10%,那就在粉丝里面抽出一二三等奖,一等奖十位韩国豪华游名额,二等奖100位欢乐游,至于三等奖送1000份纪念品就差不多了。 Finally Chen Fei'er snorts contemptuously, revises not to divide 12 third prizes, pulls out 1000 doubles! 结果陈菲儿对此嗤之以鼻,修改成不分一二三等奖,直抽1000位双人游！ Announced in two parts, to a fans big pleasant surprise. 分两次宣布,给粉丝们一个大大的惊喜。 The so big pleasant surprise, lets Lu Chen is really dumbfounded. 如此大的惊喜,让陆晨真的是目瞪口呆。 Lu Chen actually wants to tell own girlfriend, in his dream world, this first edition Korean drama achieves 40% + in the viewing ratio of South Korea. 陆晨其实很想告诉自己的女朋友,在他梦世界里,这部原版韩剧在韩国的收视率达到40%+。 Although the present situation is different, but he believes that should the issue not be big with the 20% average viewing ratios. 虽然现在的情况不同,但是他相信拿个20%的平均收视率应该问题不大。 This means that must pay more than ten million expenses, will sell to money that SPG makes to paste completely insufficiently also! 这意味着要付出上千万的费用,将卖给SPG赚到的钱全部贴进去都还不够！ But the reason of Chen Fei'er is very simple, must play plays in a big way! 而陈菲儿的理由很简单,要玩就玩大的！ If really killed a stretch of the world in South Korea, spent much money to be worth. 真要是在韩国杀出了一片天地,砸再多的钱都是值得的。 She wrapped as for this expense. 至于这笔费用她包了。 Only several million more than ten million, insufficient Chen Heavenly Queen / days later dowry odd change! 区区几百万上千万的,都不够陈天后嫁妆的零头！ To ridiculing of Lu Chen, she indicated to disdain arrogantly tenderly. 对陆晨的揶揄,她傲娇地表示不屑。 --------------- --------------- Second delivers.( To be continued.) 第二更送上。(未完待续。)