Capital City, the cbd central collective leadership, steps regards advertisement Company. 京城,cbd中央商务区,迈视广告公司。 The morning sunlight by the window of big width, the photo falls in the Zhuang Jingwei office, is bright and warm. 早晨的阳光透过大幅面的落地窗,照落在庄经纬的办公室里,明亮而温暖。 This steps regards the advertisement Company creative director by sitting on the soft chair, carries the coffee that the assistant just swelled to drink one, the whole person also as if also warms. 这位迈视广告公司的创意总监靠坐在软椅上,端起助理刚刚冲泡的咖啡喝了一口,整个人也仿佛随之温暖起来。 But the mellow coffee, is no use to alleviating his depression, the wrinkled brow has not loosened. 但香醇的咖啡,无助于缓解他心里的郁闷,皱紧的眉头始终都没松开。 The newspaper that even every day must read regularly also has no interest in take up. 连每天惯常必看的报纸也无心拿起。 Clatter! Clatter! 嗒！嗒！ The gate of office was knocked gently, Zhuang Jingwei puts down the coffee cup, the sinking sound said: „Comes.” 办公室的门被人轻轻叩响,庄经纬放下咖啡杯,沉声说道:“进来。” The gate was shoved open, the attractive female assistant stretches the body forward: „Director, the Chinese automobile and Lu Chen Workshop that side person came, the general manager allowed you to attend the conference in the past.” 门被推开,漂亮的女助理探身进来:“总监,中华汽车和陆晨工作室那边的人都来了,总经理让您过去参加会议。” Zhuang Jingwei nods: „Knew.” 庄经纬点点头:“知道了。” He carries the coffee cup. 他又将咖啡杯重新端起。 The female assistant hesitant, nevertheless reminded: „Director, the general manager makes you pass immediately!” 女助理犹豫了一下,还是提醒道:“总监,总经理让您马上过去的！” Zhuang Jingwei is staring saying: „I knew, in your present eye only has the general manager, without me is right?” 庄经纬瞪着眼睛说道:“我知道了,你现在眼里只有总经理,没有我对不对？” Appearance nevertheless that this 40-year-old man is ominous very can frighten the person, but the female assistant does not have the slight fear, spits the tongue hee hee to say with a smile: „Your words must listen, the words of general manager I must listen, I accompany you to pass together, heard that Lu Chen oneself also came...” 这位40岁的男人凶起来的模样还是挺能吓唬人的,但女助理却没有丝毫的害怕,吐了吐舌头嘻嘻一笑道:“您的话要听,总经理的话我也要听,我陪您一起过去吧,听说陆晨本人也来了...” Speaking of Lu Chen, her eyes shine simply: „Does not know that his honorable person does have on the television is so graceful!” 说到陆晨,她简直双眼放光:“不知道他真人有没有电视上那么帅！” Without a doubt, this is also " Autumn in My Heart » fans. 毫无疑问,这位也是《蓝色生死恋》的粉丝。 Zhuang Jingwei did not know whether to laugh or cry to rub the forehead, waved saying: „Urges to go faster, I in the past!” 庄经纬哭笑不得地揉了揉眉心,挥手说道:“去去去,我就过去！” The Zhuang Jingwei assistant is his niece, now the nevertheless big four interns, nothing but want to study a thing with him. 庄经纬的助理是他的侄女,现在还是大四实习生,跟着他无非是想学点东西。 The girls were usually spoiled by the family/home, also does not fear him, puts on a serious face to reprove uselessly. 丫头平常被家里宠惯了,也不怕他,板下脸来训斥都没用。 Therefore Zhuang Jingwei decided that her practice sessions finished sends off, really cannot serve! 所以庄经纬决定等她的实习期结束就送走,实在是伺候不起啊！ But hears the Lu Chen name, the Zhuang Jingwei mood was also bad several points. 而听到陆晨的名字,庄经纬的心情又恶劣了几分。 Who Lu Chen is, he had heard before accidentally, now has understood clearly, knowing the opposite party was what music talented person and new generation singer, but also just acted the leading role in viewing ratio irritable TV Series, confused disorderly his nieces. 陆晨是谁,他以前只是偶然听说过,现在已经了解得清清楚楚,知道对方是什么音乐才子、新生代唱作人,还刚刚主演了一部收视率火爆的电视剧,将他的侄女都迷得颠三倒四的。 As stepping regards the advertisement Company creative director, Zhuang Jingwei has known the star artist who and has had to do to be many, but has not seen Lu Chen this... to overreach oneself! 作为迈视广告公司的创意总监,庄经纬认识和打过交道的明星艺人不少,但是从来没有见过陆晨这样...不自量力的！ Matter cause with stepping regards the advertisement Company contract from the Chinese automobile, this home top 100 will entrust in the advertisement marketing business of new Travel car(riage) this year will go on the market for stepped regard the advertisement, designated that Lu Chen will represent as the brand. 事情起因源自中华汽车跟迈视广告公司的合同,这家国内百强企业将在今年上市的新款旅行车的广告营销业务委托给了迈视广告,选定陆晨作为品牌代言。 The stars represented the advertisement to be ordinary, stepped regards the advertisement after understanding the demand of customer, started the related advertisement plan, most important with emphasis was the advertising reel of Chinese prospect r100 Travel car(riage). 明星代言广告再平常不过,迈视广告在了解了客户的需求之后,就开始着手相关的广告策划,首要的重点就是中华远景r100旅行车的广告片。 When Zhuang Jingwei is this advertising reel racks one's brains, had the idea initially time, that side the Chinese automobile spreads the news suddenly, said that was the Lu Chen editing manufactured a r100 advertisement demonstration piece personally! 而当庄经纬为这支广告片殚精竭虑,初步有了构思的时候,中华汽车那边突然传来消息,说是陆晨亲自剪辑制作了一支r100的广告演示片！ Just heard this news time, Zhuang Jingwei also thinks own misunderstood, a singing star, moreover nevertheless just made a debut soon artist, unexpectedly can give China the automobile design advertising reel? 刚刚听到这个消息的时候,庄经纬还以为自己的听错了,一个唱歌的明星,而且还是刚刚出道不久的艺人,居然要给中华汽车设计广告片？ In addition, Chinese automobile hopes that steps regards the advertisement seriously to treat the Lu Chen creativity, and for this reason group my impoverished family convened the three parties to discuss the meeting, the place placed stepped regards in Company. 不但如此,中华汽车方面希望迈视广告认真对待陆晨的创意,并且为此组寒门召开了三方商讨会,地点就放在了迈视公司里面。 Zhuang Jingwei felt that own professional ability suffered the serious provocation, cannot endure simply! 庄经纬感觉自己的专业能力遭到了严重的挑衅,简直不能忍啊！ If Lu Chen studied is the artistic designing advertisement is specialized, that can understand actually, may according to the Zhuang Jingwei understanding, what this entertainment world rising star read in university was the computer. 如果陆晨本来学的就是美术设计广告专业的,那倒是能够理解,可据庄经纬了解,这位娱乐圈新秀在大学里念的是计算机。 Computer with advertisement, cannot say that are not related completely, but is really two matters! 计算机跟广告,也不能说完全没有关系,但真的是两码事啊！ Now others openly attain to step to regard in the so-called advertisement demonstration piece Company, what with coming to kick the hall to distinguish? If the expert can also hold one's nose to recognize, but a layman... 现在人家堂而皇之地将所谓的广告演示片拿到迈视公司里面来,跟上门踢馆有什么区别？假如是内行人也能捏着鼻子认下,可一个外行人... The most important thing is, the Zhuang Jingwei painstaking care creativity is possible, therefore wastes, making him not depressed annoyed? 最重要的是,庄经纬的心血创意可能因此白费,让他如何不郁闷恼火？ Does the advertisement, most fears is runs into the customer not to fully understand to stickle, forms in one's mind to gesticulate to the creativity of Company design interferes willfully, finally finally does a nondescript thing to come out. 干广告的,最怕的就是遇到客户半懂不懂坚持己见,对公司设计的创意构思指手画脚横加干涉,结果最后搞出个不伦不类的东西出来。 However turns over to annoyedly annoyedly, Zhuang Jingwei cannot play willfully, only if he gives up this work is not dry/does, otherwise cannot violate general manager's order. 不过恼火归恼火,庄经纬也不能玩任性,除非他放弃这份工作不干,否则也不能违背总经理的命令。 But on the road in conference room, he sets firm resolve secretly, must make own sound! 但在去会议室的路上,他就暗暗下定决心,一定要发出自己的声音！ Steps regards in the advertisement Company conference room, has been filled with the person quickly. 迈视广告公司的会议室里,已经快坐满人了。 Zhuang Jingwei saw person in charge in Chinese automobile, saw own colleague, saw Lu Chen. 庄经纬见到了中华汽车方面的负责人,见到了自己的同事,也见到了陆晨。 In everyone, Lu Chen without doubt is most conspicuous existence, he tall young charming, the smiling face is warm, even if there is prejudice, Zhuang Jingwei also has to acknowledge that he is a very attractive star. 在所有人里面,陆晨无疑是最显眼的存在,他身材高大年轻帅气,笑容温暖亲切,哪怕心怀成见,庄经纬也不得不承认他是一位很有魅力的明星。 This star brings the air/Qi field, can make these fans not be oneself. 这种明星自带气场,能让那些粉丝神魂颠倒。 For example sits that girl by general manager, is simply sparking on the pair of eyes shining star, threw to seek the signature to seek the group photo on the difference directly! 比如坐在总经理旁边的那个丫头,简直就双眼放光星星闪亮,就差直接扑过去求签名求合影了！ „Director manor came...” “庄总监来了...” Sees Zhuang Jingwei to come, steps regards advertisement Company general manager Cai Jin to beckon to hint saying: „Comes to sit down here quickly.” 见到庄经纬进来,迈视广告公司的总经理蔡锦招手示意道:“快来这边坐下。” 35-year-old Cai Jin allies to step seven years ago regards advertisement Company, this overseas-trained elite moves rises to the general manager throne at the same time, will step regards to lead into Capital City 10 4 a level advertisement Company ranks. 现年35岁的蔡锦是在七年前加盟迈视广告公司,这位海外留学归来的精英一路迁升到总经理宝座的同时,也将迈视带入京城十家4a级广告公司的行列。 On the operation wrist/skill and ability, Zhuang Jingwei also admires very much her. 论经营手腕和能力,庄经纬也是很佩服她的。 He sat in oneself position. 他在自己的位置上坐了下来。 The Cai Jin area of concealment gave a Zhuang Jingwei look very much. 蔡锦很隐蔽地给了庄经纬一个眼神。 Zhuang Jingwei understands her meaning. 庄经纬明白她的意思。 In operation that Cai Jin in stepping regards, has received in the service industry a general important concept, that is treats the customer to have two point features, the first point is „customer forever is correct”, the second point is „customer, if made a mistake, that please refer to the first point”. 蔡锦在迈视的经营上,一直秉承服务行业里通行的一个重要理念,那就是对待客户有两点要素,第一点是“客户永远是正确”,第二点是“客户如果错了,那请参考第一点”。 This has the conflict with the specialized idea of Zhuang Jingwei, but the fact showed that Cai Jin is correct, advertizes looks like brings the shackles to dance, must under numerous shackles that in the policies and regulations and customer request, seeks balance point that most agrees with, then jumps out of the wonderful dancer's posture. 这跟庄经纬的专业理念是有冲突的,但事实证明蔡锦是正确的,做广告就像是带着镣铐跳舞,必须在政策法规和客户要求的重重枷锁下,寻找到最契合的平衡点,进而跳出美妙的舞姿来。 The Chinese automobile to stepping regards the advertisement Company importance to be without a doubt, Cai Jin was worried obviously the character is a little tenacious stubborn Zhuang Jingwei, in the creativity idea of r100 advertising reel request conflict with customer. 中华汽车对迈视广告公司的重要性是毋庸置疑的,蔡锦显然担心性格有点固执倔强的庄经纬,会在r100广告片的创意构思上跟客户的要求起冲突。 The attending personnel arrive in full completely, Cai Jin made one close the door of conference room, turned on the computer projector equipment. 与会的人员全部到齐,蔡锦让人关上了会议室的门,打开了电脑投影设备。 She walks tall, said with smile on the face: „Today we step regard advertisement Company, be honored organizes to hold the demonstration discussion meeting of this Chinese prospect r100 Travel car(riage) advertising reel very much happily very much, first welcome Manager Chen of Hong China Auto Group propaganda department...” 她挺直腰杆,面带微笑地说道:“今天我们迈视广告公司,很高兴也很荣幸地组织召开这次中华远景r100旅行车广告片的演示商谈会,首先欢迎中华汽车集团宣传部的陈鸿经理...” This steps regards the advertisement Company general manager appearance to be solemn, the speech is speaks softly, listens to have a bathing in fresh air feeling, but is familiar with her person who not to dare to belittle her ability. 这位迈视广告公司的总经理容貌端庄秀气,说话更是柔声细语的,听着让人有种如沐春风的感觉,但是熟悉她的人谁也不敢小觑她的能力。 „Welcome Mr. Lu Chen, he is also the prospect r100 star spokesman!” “欢迎陆晨先生,他也是远景r100的明星代言人！” Lu Chen stands up, bows to express best wishes toward the people slightly. 陆晨站起身来,向着众人微微躬身致意。 He manufactures the MV advertising reel to the Travel car(riage) editing that oneself represented, was not such fishes has come to kick the hall that Zhuang Jingwei thought that after this discussion can be the person in Chinese automobile has watched the demonstration piece, proposed that convened. 他给自己代言的旅行车剪辑制作mv广告片,可不是庄经纬所想的那样捞过界上门踢馆,这次的商谈会是中华汽车方面的人看过演示片之后提出召开的。 Reason that must place to step the discussion place regards advertisement Company , because the advertising of this part entrusted to this 4 a level advertisement Company is completely completed, Chinese automobile also needs to step regards the advertisement the specialized opinion. 之所以要将商谈的地点放在迈视广告公司,是因为这部分的广告业务全部委托给这家4a级广告公司来完成,中华汽车方面也需要迈视广告的专业意见。 When the applause of polite welcome vanishes, Lu Chen continues saying: „On the request in Chinese automobile, I created a song for the prospect r100 first advertising reel, moreover I also in the material using network, manufactured MV for this song editing...” 等到礼貌欢迎的掌声消失,陆晨继续说道:“应中华汽车方面的要求,我为远景r100的首支广告片创作了一首歌曲,另外我还利用网络上的素材,为这首歌剪辑制作了一段mv...” He smiles to say with a smile: „ In advertisement I am a layman, this MV does very roughly, but represents 他笑笑道:“在广告方面我是外行,这支mv做得很粗糙,只是代表我自己个人的一点想法,所以还请迈视给予专业的意见,群策群力完成这次合作!” „Thank you!” “谢谢！” Applause that this time, in the conference room breaks out sincere warm many, even Zhuang Jingwei also roused several to hold. 这一次,会议室里响起的掌声真诚热烈了不少,连庄经纬也鼓了几下掌。 Lu Chen these words made him to former's impression good, Lu Chen was very at least polite, although the behavior was too much, but the attitude was modest, has not put in the dominant position naturally. 陆晨的这番话让他对前者的印象好了点,至少陆晨很有礼貌,虽然行为有点过分,但态度是谦虚的,没有将自己理所当然地置于主导地位。 Then conforms to his status- brand spokesman, rather than engineer! 这才符合他的身份-品牌代言人,而不是策划人！ After the Lu Chen speech ended, Cai Jin makes the assistant close the lamp of conference room, through projection broadcast demonstration piece. 陆晨发言结束之后,蔡锦让助理将会议室的灯关上,通过投影播放演示片。 This steps regards the advertisement general manager also is very curious, does not know what Lu Chen puts out is what work, can let Chinese automobile regardless the tentative plan that oneself put forward, but chose an unprofessional creativity idea. 这位迈视广告总经理心里也挺好奇的,不知道陆晨拿出的是什么作品,能让中华汽车方面抛开自己这边提出的初步方案,而选择了一个外行的创意构思。 The next quarter, on the projection screen presented the colored picture silently. 下一刻,投影屏幕上无声无息地出现了彩色的画面。 The tone deep and vast deserted prairie impressively presents in everyone's line of sight, sees only lens inside straight road to go nonstop to the distant horizon, making people feel shock that one type is hard to speak. 色调深沉、辽阔空寂的大草原赫然呈现在所有人的视线中,只见镜头里面一条笔直的公路直通向远方天际,让人感觉到一种难以言说的震撼。 These like Travel or the scenery person, recognizes, this is the famous Qinghai-Tibet day road. 那些喜欢旅行或者风景的人,一眼就认出,这正是著名的青藏天路。 Then the lens pull up slowly upwardly, an all-terrain vehicle appears in the picture, moves to the distant place lonely, the music prelude also resounds gently, Lu Chen singing sound. 然后镜头慢慢向上拉起,一辆越野车出现在画面里,孤独地驶向远方,音乐前奏随之轻轻响起,还有陆晨的歌声。 As if came from the horizon indistinctly. 飘渺仿佛来自天际。 „ Pacing back and forth, on road, “徘徊着的,在路上的, You must walk viavia. 你要走吗viavia。 Brittle, proud, 易碎的,骄傲着, That also once was my appearance. 那也曾是我的模样。 Seething with excitement, anxiously. 沸腾着的,不安着的。 Which viavia you must go. 你要去哪viavia。 The riddle is the same, silent. 谜一样的,沉默着的。 The story are you really listening? 故事你真的在听吗？ ...... ” ……” The light shadow circulation picture switching, sits people in conference room, not consciousness in the singing sound falls into to the unique atmosphere that in MV creates. 光影流转画面切换,坐在会议室里的人们,在歌声里不知觉地陷入到mv所营造出的独特氛围之中。 The name of this song, is called «Ordinary Road»! 这首歌的名字,叫做《平凡之路》！ ------------- ------------- Note: «Ordinary Road» wordings: Han Han, hackberry / composition: Hackberry. 注:《平凡之路》作词:韩寒、朴树/作曲:朴树。 ps: First delivers, seeking the subscription to support!!( To be continued.) ps:第一更送上,求订阅支持！！(未完待续。)