PS :: Volume #4

#314: The advertisement represented newly

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Lu Chen represented this aspect to the brand, very discrete. 陆晨对品牌代言这方面,非常的谨慎。 Many stars, these leapt up particularly in recent years suddenly the red new artist, in treating the brand represented on, often adopted the strategy that killed the goose that lays the golden eggs, the going all out floor brush circular going all out floor brush advertisement, show business community jokingly calls for „brushes double high( considers)”. 很多明星,尤其是近年来那些突然蹿红的新艺人,在对待品牌代言上,往往采取涸泽而渔的策略,拼命地刷通告更拼命地刷广告,圈内戏称为“刷双高(告)”。 „Brushes double high” the emergence of phenomenon, on the one hand stems from certain entertainment broker Company regarding signing squeezing of artist, the pressed in the contract period extracts enough profit as far as possible, will be eager for quick success and immediate gain does not ask the future. “刷双高”现象的出现,一方面源于某些娱乐经纪公司对于签约艺人的压榨,在合同期内尽可能地压榨出足够的利润,急功近利不求将来。 Also some artists are willing to do, because the present entertainment world competition was too fierce, the survival pressures of most artists are very big, does not go all out to make money while being lucky time, once panting that also does have something to fish? 也有些艺人是自己愿意这么干,因为现在的娱乐圈竞争太激烈了,大部分艺人的生存压力都很大,不趁着走红时候拼命赚钱,一旦过气那还有什么可捞的？ Therefore they meet various types of advertisements recklessly, even if representing of these high risks. 于是他们就不顾一切地接各种广告,哪怕是那些高风险的代言。 But bases on the artist of long-term development, treating the brand represented often is very discrete, thought. 但立足于长远发展的艺人,对待品牌代言往往都是很谨慎的,深思熟虑的。 Lu Chen in the brand represented on, listened to the suggestions of Chen Fei'er. 陆晨在品牌代言上,听取了陈菲儿的意见。 Chen Fei'er is at present one of the domestic advertisement queens, she represented was the international and domestic big brands, one year at least several million endorsements, have the rich experience in this aspect. 陈菲儿是目前国内的广告女王之一,她代言的都是国内国际的大品牌,一年至少几千万的代言费,在这方面拥有着丰富的经验。 Chen Fei'er to the opinion that Lu Chen provides first is the careful choice, for example the finance class product, the drugs healthy product, medical and medical instrument and agricultural product such as the seed agricultural chemicals cultivation wait/etc., best do not touch. 陈菲儿给陆晨提供的意见首先是审慎选择,比如金融类产品、药品保健品、医疗及医疗器械、农业产品诸如种子农药养殖等等,最好就不要去碰触。 These advertisements represented the risk is quite relatively high, once the product had the problem, often will affect the prestige of spokesman, will have the lawsuit to be troublesome. 这些广告代言风险相对比较高,一旦产品出现问题,往往会影响到代言者的声誉,甚至会惹来官司麻烦。 Because of representing is involved in a lawsuit the star who or falls carelessly, is not one two! 因为代言不慎而吃了官司或者栽了跟头的明星,可不是一个两个！ Even Chen Fei'er, still had once almost suffered a loss in this aspect, therefore she selects the advertisement now very carefully, naturally does not hope that Lu Chen returns to others road. 就算是陈菲儿,也曾经差点在这方面吃过亏,所以她现在挑广告都非常的小心,自然也不希望陆晨重蹈别人覆辙。 Until now, brand mainly two that Lu Chen represented, one was 【Whale tv】, Another is clothing, both's cooperation is very successful. 迄今为止,陆晨代言的品牌主要就两个,一个是【鲸鱼tv】,另外一个就是森奇服饰,两者的合作都很成功。 Did not say politely, representing of Lu Chen to two bringing benefits, must go far beyond the reward that he obtains! 不客气的说,陆晨的代言给两家带来的利益,要远远超过他所获得的酬劳! Therefore 【Whale tv】 Intends to renew with clothing next year, at the appointed time new contract inevitable when production costs rise, prices rise too. 为此【鲸鱼tv】和森奇服饰都有意明年续签,届时新的合同必然水涨船高。 But with " Autumn in My Heart » big heat, comes to seek the brand quantity of advertisement cooperation to Lu Chen to increase suddenly, the component is heaviest, without doubt was the Chinese automobile. 而随着《蓝色生死恋》的大热,上门来向陆晨寻求广告合作的品牌数量陡然大增,其中份量最重的,无疑就是中华汽车了。 The Chinese automobile is oldest, one of the brand reputation highest domestic-made vehicle brands, its predecessor can trace for 70 years ago, the sign of China establishes together with new China. 中华汽车是历史最悠久、品牌美誉度最高的国产汽车品牌之一,它的前身可以追溯到七十年前,“中华”的牌子是随着新中国一起建立起来的。 In the early 50's, the Chinese jeep once with liberating the truck rolled by the Yalu River together, established the illustrious military exploits for the Korean War, became the domestic well-known brand. 50年代初,中华吉普曾经跟解放卡车一起驶过鸭绿江,为抗美援朝战争立下了赫赫战功,成为国内家喻户晓的品牌。 However since the 80's reform and opening, the automobile of foreign brand enters the domestic market in abundance, the market share large scale atrophy of Chinese automobile, almost to bankrupt edge. 不过自从八十年代改革开放之后,国外品牌的汽车纷纷进入国内市场,中华汽车的市场份额大幅度萎缩,差点到了破产的边缘。 Under the support in country, this national brand finally was the most difficult period, was reborn through introduced technology, independent research and development wait/etc. ways. 在国家的扶持之下,这个民族品牌总算是挺过了最艰难的时期,通过引进技术、自主研发等等方式获得重生。 After Lu Chen makes a debut, buys x7 that the first car(riage) China that promoted recently in Capital City, city suv of this oil electricity hybrid power is excellent in quality and reasonable in price, at present is Lu Xi is opening. 陆晨出道之后,在京城买的第一辆车正是中华新近推出的x7,这款油电混合动力的城市suv可谓是价廉物美,目前都是陆熙在开。 But exactly is the Chinese x7 of Lu Chen purchase, making the Chinese automobile select him as the new brand spokesman. 而恰恰是陆晨购买的这辆中华x7,让中华汽车选中他作为新的品牌代言人。 At least is a very important reason. 至少是很重要的一个原因。 Naturally as annual production tens of billions automobile Company, the Chinese automobile regarding the choice of brand spokesman is very prudent, they choose Lu Chen first are because the latter the influence in the young people community increases day after day, moreover on Lu Chen since making a debut, image continuously very good. 当然作为一家年产值上百亿的汽车公司,中华汽车对于品牌代言人的选择是很慎重的,他们选择陆晨首先是因为后者在年轻人群体里影响力日渐增大,另外就陆晨自出道以来,形象一直都非常的良好。 Lu Chen has won " Singing China » championship, this is also the Chinese automobile chooses his small essential factor, then attended the National Day party that Capital has regarded, created «I Love You, China» has the theme work of positive synergy like this. 陆晨夺得过《唱响中华》的冠军,这也是中华汽车选他的一个小要素,然后参加过京视的国庆晚会,创作了《我爱你中国》这样具有正能量的主旋律作品。 He once ignored the danger to save others courageously, once to rescue the fans solicited donations, now is to prepare to establish a leukemia charitable foundation... so all sorts, commented a provincial and municipality level ten big outstanding youth really not to have the issue. 他曾经不顾危险奋勇救人,也曾为了救助粉丝募捐,现在更是准备成立一家白血病慈善基金...如此种种,评个省市级的十大杰出青年真的没有问题。 In comparison, Lu Chen individual Album sold many, its TV Series of acting the leading role has the high viewing ratio, instead is not the essential factor. 相比之下,陆晨的个人专辑卖了多少,其主演的电视剧有多高的收视率,反而不是关键的因素。 The request is harsh, treatment naturally favorable, the Chinese automobile started out for 2 years to Lu Chen 12 million contracts. 要求苛刻,待遇自然就优厚,中华汽车给陆晨开出了二年1200万的合同。 As a result of related to the detailed provision, this contract is not one day two days can make a final decision, Chinese automobile hopes that Lu Chen can participate in the promoted propaganda activity of r level Travel car(riage) they launched recently. 由于涉及到许多详细的条款,这份合同不是一天两天就能敲定下来的,中华汽车方面希望陆晨能参与他们新近推出的r级旅行车的推广宣传活动。 The detailed request is to do the advertisement, in addition asked Lu Chen to be this advertisement is tailor a song. 具体的要求就是拍广告,另外还请陆晨为这支广告量身打造一首歌曲。 Because the importance of this contract, the center of gravity that therefore Lu Chen together with the Workshop same place, works at present placed Chinese automobile, Lu Xi continued to negotiate to strive for the most advantageous condition with the opposite party, but he aimed at the new product of Chinese automobile to conduct the creation idea. 由于这份合同的重要性,于是陆晨连同工作室一起,将目前工作的重心就放在了中华汽车方面,陆熙继续跟对方谈判争取最有利的条件,而他自己则针对中华汽车的新款产品进行创作构思。 The Travel car(riage) in people advocate the nature, to crave one sedan that the traveling under the unrest derives to derive the model, compared with suv and mpv, its purchase price and usage cost is low, and has a more clever automobile body , helping drive and park, therefore is playing the important role in the people's lives in economically advanced country ( especially in Europe ). 旅行车是在人们崇尚自然、热衷旅游的风潮下衍生出来的一种轿车派生车型,与suv和mpv相比,其购买价格和使用成本都较低,而且具有更灵巧的车身,便于驾驶和停放,因此在经济发达国家(尤其在欧洲)的民众生活中扮演着重要的角色。 However internally, the Travel car(riage) is the small numerous models, before had not been said that because of not suitable domestic market demand. 但是在国内,旅行车属于小众车型,以前根本就没有被引进过来,因为不适合国内的市场需求。 However with the increase of domestic consumer material living standard, the holiday leads the family member or the friend, is driving the Travel car(riage), goes out the long journey together, has become the new fashion of metropolis car(riage) clan. 然而随着国内消费者物质生活水平的提高,节假日带着家人或者朋友,开着旅行车,一起出门远行,也已成为都市车族的新时尚。 Especially regarding the young people, driving the Travel car(riage) travels far is romantic and has matter that very much compels the standard, and was exaggerated dreamlike by many literary youth, frequently can see similar car dealership traveling article on certain fashion magazine. 特别是对于年轻人而言,开旅行车去远游是一件非常浪漫、很有逼格的事情,并且被不少文艺青年渲染得如梦似幻,经常可以在某些时尚杂志上见到类似的车行旅游文章。 The Chinese automobile aimed at this emerging market, promoted first Travel car(riage) r100. 中华汽车正是瞄准了这块新兴市场,推出了首款旅行车r100。 Lu Chen first used two days , the digestion to study the related information that Chinese automobile delivered, then online searched to glance over the advertisement of many overseas Travel car(riage). 陆晨首先用了两天的时间,消化研究了中华汽车方面送过来的相关资料,然后在网上搜索浏览了很多国外旅行车的广告。 During this period, he wrote a song to give Wang Jing composing music, making Nirvana Band practice to accompany. 在此期间,他写了一首歌交给王静编曲,让涅槃乐队练习伴奏。 Finally used for a week, Lu Chen creation , and editing synthesized MV, comes as the r100 advertisement demonstration piece- he is equivalent to part of belongs to advertisement Company gave to do exactly! 最后用了一个星期的时间,陆晨创作并且剪辑合成了一支mv,来作为r100的广告演示片-他相当于把一部分属于广告公司的活都给干了！ After completing, Lu Chen makes Lu Xi relate Chinese automobile, looks at to the opposite party this MV advertisement demonstration! 完成之后,陆晨就让陆熙联系中华汽车方面,将这支mv广告演示给对方看！ ------------------- ------------------- Second delivers, seeking the subscription to support!!( To be continued.) 第二更送上,求订阅支持！！(未完待续。)
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