„...... “…… I once bridged over the mountain and sea, 我曾经跨过山和大海, Also across sea of people, 也穿过人山人海, I once have all, 我曾经拥有着一切, In an instant scatters like the smoke, 转眼都飘散如烟, I once lost lose all directions disappointedly, 我曾经失落失望失掉所有方向, Until sees ordinary is the only answer! 直到看见平凡才是唯一的答案！ ...... ” ……” This «Ordinary Road», is Lu Chen specially the work that has custom-made for the Chinese prospect r100 Travel car(riage), the typical trip-hop type chord decomposes, the entire song has the strong ballad style, the rhythm and limpid voice and recitation that in a low voice expressed feelings slowly, making the song fill the light warmth and sadness. 这首《平凡之路》,是陆晨专门为中华远景r100旅行车而定制的作品,典型的trip-hop式和弦分解,整首歌带有浓烈的民谣风格,缓慢抒情的节奏及其清澈的嗓音及低声的吟唱,令歌曲充满淡淡的温暖及忧伤。 In MV that in Lu Chen comes out using the network material editing, the car(riage) and scenery are the eternal subject, the view that in the picture constantly changes, and his hear, the character character to enter recitation of heart to shine mutually, presents an unusual charm, making the state of mind of person rush to the distant place with the automobile of speeding along. 在陆晨利用网络素材剪辑出来的mv里面,车和风景是永恒的主题,画面中不断变化的景致,及他声声入耳、字字入心的吟唱相互辉映,呈现出一种奇特的魅力,让人的心境不禁随着飞驰的汽车奔向远方。 It can make the listener enjoy tranquil and feeling of youth, and in moved and confused found the future direction! 它能让听者享受平静和青春的感觉,及在伤感和迷茫中找到未来的方向！ „...... “…… I look like you to look like him to look like that weeds wild flower, 我不过像你像他像那野草野花, Dark this is I, 冥冥中这是我, Road that must take only! 唯一要走的路啊! Time speechless thus and such and such, 时间无言如此这般, Tomorrow already in hiahia, 明天已在hiahia, The wind has blown the road is still far, 风吹过的路依然远, Your story talked about. ” 你的故事讲到了哪。” Surprised and a frustrated facial expression, solidified in the eye pupil of Zhuang Jingwei. 惊讶和一丝惘然的神情,凝固在了庄经纬的眼眸里。 Before watching this advertisement MV, this creative director's who work to Lu Chen steps regards the advertisement has the heart of deep question, he even prepares to a Lu Chen color impatiently has a look, making the latter know that in specialized domain, is no one can insert a foot. 在观看这支广告mv之前,这位迈视广告的创意总监对陆晨的作品持有强烈的质疑之心,他甚至迫不及待地准备给陆晨一点颜色看看,让后者知道在专业的领域里,不是谁都能来插上一脚的。 However MV broadcasts half, Zhuang Jingwei was silent. 但是mv播放到一半,庄经纬就沉默了。 Purely the perspective of the advertising reel manufacturing, this MV is much rougher, the editing is amateur, the transformation engagement very non- nature of picture, is completely the work of new level. 单纯从广告片制作的角度来说,这支mv粗糙得一塌糊涂,剪辑非常业余,画面的转换衔接很不自然,完全是新手级的作品。 If it steps some technical personnel who regard the advertisement to do, Zhuang Jingwei will dismiss absolutely immediately him. 它要是迈视广告的某位技术人员做出来的,庄经纬绝对会立马将他开除掉。 However Zhuang Jingwei is also insufficient the brain to taking this point remnantly attacks Lu Chen. 然而庄经纬还不至于脑残到拿这一点去攻击陆晨。 Because this is a demonstration piece, looks like script sketch that the Shooting movie uses, the technology is completely immaterial, the key lies in the subject of creativity, idea and expression. 因为这本身就是一支演示片,就像是拍摄电影用的剧本速写,技术完全是无关紧要的,关键在于创意、构思和表达的主题。 In this most important three points, Zhuang Jingwei cannot pick up the major problem unexpectedly! 在这最重要的三点上,庄经纬居然挑不出大的问题来！ Dubbing in music was good, the theme song was good! 配乐太好了,主题曲太好了！ Target audience that the Chinese prospect r100 Travel car(riage) locates, is in the city the white-collar elite class between 25-40, they have certain economic basis and enterprise, pursues the spiritual freedom and enjoyment. 中华远景r100旅行车所定位的目标人群,是城市里25-40岁之间的白领精英阶层,他们拥有一定的经济基础和事业,更加追求精神上的自由和享受。 Likes driving to travel, is one of the class crowd characteristics. 喜欢驾车旅游,也是这个阶层人群的特点之一。 The advertisement idea of Lu Chen, or this advertisement MV, can hit the mark without doubt their spiritual g points, it is sincere and broad and level enough, what deducts is journey of the extraordinary life. 陆晨的广告构思,或者说这支广告mv,无疑是能够切中他们的精神g点,它足够诚恳、坦荡,演绎出的是不平凡的人生之旅。 In the lyrics has rough flavor desirably, bent/tune end rap to point to the will of the people, expressed the aspiration of target audience, was one deducted splendidly the song of life had the rich emotion! 歌词里带着刻意的粗砺味道,曲末的rap直指人心,真实表达出目标人群的心声,是一首精彩演绎了具有丰富情感的人生之歌！ Even Zhuang Jingwei listens, to look, has the desire that one type must go out for a walk. 连庄经纬听着、看着,都不禁产生一种要出去走走的愿望。 Different from the ordinary automobile advertisement, without model explanation of merit and disposition, completely not to product's any introduced, what the flat and thin piece manifests is an intense mood. 不同于普通的汽车广告,没有车型优点和配置的说明,也完全没有对产品本身的任何介绍,片子所体现的是一种强烈的情怀。 Only has this to touch the will of the people! 唯有这样才能打动人心！ Until flat and thin piece final, as the singing sound vanishes, the picture is completely dark, an advertisement language silent concentrates. 直到片子最后,随着歌声消失,画面完全黑暗下来,一段广告语无声凝成。 The body has not moved, the heart is far. 身未动,心已远。 The advertisement language goes pale, the Chinese automobile and prospect r100 logo appears quietly. 紧接着广告语淡去,中华汽车和远景r100的logo悄然浮现。 The picture frames from this! 画面由此定格！ In conference room silencing silent, the time as if solidifies in this moment. 会议室里静寂无声,时光仿佛在这一刻凝固。 Passed the moment, does not know that is who takes the lead to applaud, then the applause resounds. 过了片刻,也不知道是谁带头鼓掌,然后噼里啪啦的掌声响成一片。 Present has half is to step regards the advertisement the administrators, as the practitioner of advertising industry, they, even if no Zhuang Jingwei to think profoundly careful, can still judge an advertisement the fit and unfit quality. 在座的有一半是迈视广告的管理人员,作为广告行业的从业者,他们就算没有庄经纬想得那么深刻细致,也能判断出一支广告的优劣来。 Solely from creativity perspective, this advertisement MV idea not that type specially novel unique, even if spends the large amount of money to manufacture again carefully, the taking away overseas participate in the appraisal estimate unable to attain what award item. 单单从创意的角度而言,这支广告mv的构思并不是那种特别新奇独特的,就算花费巨资重新精心制作出来,拿去国外参加评奖估计也拿不到什么奖项。 However its main thought and product conjunction is extremely high, particularly the theme song may be called perfect, places in the domestic market absolutely is an outstanding advertisement work. 但是它的主题思想和产品的契合度极高,尤其是主题曲堪称完美,放在国内的市场里绝对是一支优秀的广告作品。 If counted the Lu Chen sentiment again, the influence unable to be underestimated absolutely! 如果再算上陆晨的人气,影响力绝对不容低估！ What make including Zhuang Jingwei the admen speechless is, the idea editing has this demonstration piece unexpectedly is a vagabond singer artist, rather than the elite of their industry. 让包括庄经纬在内广告人们无语的是,构思剪辑出这支演示片的居然是一位歌手艺人,而不是他们业界的精英。 This makes one blush with shame unconsciously. 这让人不觉汗颜。 After applauding, Cai Jin asked Zhuang Jingwei: „Director manor, what opinion do you have?” 鼓掌之后,蔡锦问庄经纬:“庄总监,你有什么意见吗？” A Zhuang Jingwei slightly thinking, the sinking sound said: „Forms in one's mind and decides very well, the theme song first-class, big direction does not need to change, so long as according to mentality Shooting comes out again, definitely is a splendid advertisement!” 庄经纬略一思索,沉声说道:“构思和立意很好,主题歌一流,大的方向不需要变动,只要按照思路重新拍摄出来,肯定是一支出色的广告！” „Regarding this I have the sufficient confidence!” “对此我怀有充足的信心！” His vision looks to Lu Chen, sighed heartfeltly: „Mr. Lu Chen, can with you such outstanding artist cooperation, be I and we steps regards being honored of advertisement!” 他的目光看向陆晨,由衷地感叹道:“陆晨先生,能和您这样优秀的艺人合作,是我和我们迈视广告的荣幸！” The Zhuang Jingwei words, making on everyone's face show the smiling face. 庄经纬的话,让所有人的脸上都露出了笑容。 The person in Chinese automobile had watched the demonstration piece, now discussed what need is the specialized opinion, obtained stepped regards the praise of advertisement and agreed, showed their visions right, selected right the brand spokesman. 中华汽车方面的人本来就看过演示片,现在商谈需要的是专业意见,得到了迈视广告的赞扬和首肯,证明他们的眼光没错,挑对了品牌代言人。 The time is money, advertising reel earlier Shooting completes, more is good regarding the new model propaganda. 时间就是金钱,广告片越早拍摄完成,对于新款车型宣传越有好处。 The Zhuang Jingwei colleagues, had not seen him to be sincerely convinced to a layman before, feels interestingly, in the future can work as the interesting rumor. 庄经纬的同事们,以前还从来没见过他对一位外行人如此心服口服,都感觉到有意思,将来能当趣闻来说。 As for Lu Xi that accompanying Lu Chen comes is happy, as the matter stands the representing contract of Chinese automobile was steady. 至于陪同陆晨而来的陆熙更是高兴,这样一来中华汽车的代言合同就稳了。 She is Lu Chen is also proud and delighted. 她也为陆晨感到骄傲和自豪。 A song, editing MV, Lu Chen easily subdued two powerful collaborators. 一首歌,一支剪辑mv,陆晨就轻易地折服了两位实力强大的合作者。 Lu Chen said with a smile: „Thank you, can, step with the Chinese automobile regards the advertisement cooperation, similarly is my being honored!” 陆晨笑道:“谢谢,能和中华汽车、迈视广告合作,同样是我的荣幸！” Without sharp debate of being in sharp opposition, without quarrel of manipulating strategically, atmosphere that the three parties discussed very harmonious, the representative in Chinese automobile decided at the scene the idea creativity of confirmation advertising reel, below talked about the concrete Shooting issue. 没有针锋相对的激辩,没有勾心斗角的争吵,三方商谈的气氛非常的融洽,中华汽车方面的代表当场拍板确认广告片的构思创意,下面就谈到了具体拍摄的问题。 The Lu Chen editing uses is the network material, majority from the domestic and foreign movies, is unusable related to issue one of the copyright, besides purchase material that can replace, many lens need Shooting. 陆晨剪辑所用的都是网络素材,大部分都是来自国内外的电影,涉及到版权的问题一个都不能用,除了能替代的购置素材之外,不少镜头需要拍摄。 Lu Chen takes one of the leads, naturally must have his participation, beforehand communication seems very important. 陆晨作为主角之一,自然少不了他的参与,事先的沟通就显得非常重要。 Next day, Lu Chen Workshop signed the official representing contract with the Chinese automobile. 第二天,陆晨工作室跟中华汽车签订了正式的代言合同。 2 years 12 million, excluding the reward that outside the contract works, for example this «Ordinary Road», the Chinese automobile needs to pay 500,000 to buy the use copyright additionally. 二年1200万,不包括合同外工作的酬劳,比如这首《平凡之路》,中华汽车就需要额外付出50万来买下使用版权。 Had the first endorsement to deposit, the Workshop financial situation improved finally much. 有了第一笔代言费入账,工作室的财务状况总算改善了不少。 New TV Series Shooting was also put on the agenda. 新的电视剧拍摄随之被提上了日程。 But before then, Lu Chen also has an important activity to participate, that is the 72 h music festival! 但在此之前,陆晨还有个重要的活动要去参加,那就是72h音乐节！ ----------------- ----------------- Second delivers, wishing everyone Dragon Boat Festival joyful, eats a salty steamed rice dumpling!( To be continued.) 第二更送上,预祝大家端午节快乐,多吃点咸粽子！(未完待续。)