The matter that can shirk as far as possible shirks, he is not willing to mix. 能推脱的事情还是尽量推脱,他不愿意多掺合。 When the 100 th new car winding, the new car release conference of BMW carries on as scheduled, besides the provinces and cities leaders, naturally also has the advertisement company various group of reporters who spends to invite, mammoth. 当第100辆新车下线的时候,宝马汽车的新车发布会如期进行,除了省市领导,自然还有广告公司花钱请来的各路记者,声势浩大。 What making all person feelings very accidental/surprised was unexpectedly some these many dealers from land, although the sale on commission advertisement was the nation sends out, what however in line with was generally casts a net to catch the goal of fish with emphasis. 只是,令所有人感觉很意外的是居然有这么多来自全国各地的经销商,虽然经销广告是全国散发的,但是本着的是普遍撒网重点逮鱼的目的。 Expected according to them, they are the new car(riage) business, can come to 78 homes well on, has not actually thought that will come to 70-80 homes all of a sudden. 按照他们原本的预想,他们是新的车企,能来78家就不错的了,却没有想到一下子会来七八十家。 However, the manner of these dealers are not that pleasant, from each region filthy rich and powerful automobile trade company and mechanical and electrical company. 不过,这些经销商的态度就不是那么让人愉快,都是来自各地财大气粗、实力雄厚的汽车贸易公司和机电公司。 These department heads and in the section chiefs hand is pinching the smoke , helping the coconut palm coconut palm sound that the car(riage) in the brand-new automobile demonstration hall the child kicks, then satisfied nod. 这些处长和科长们手里捏着烟,在崭新的汽车展示大厅里把车帮子踢的梆梆响,然后满意的点点头。 The supine brave whole face was not happy, but heard that the opposite party orders unexpectedly, wishes one could when the biological father was supplying, did not have the temperament. 仰勇满脸不高兴,但是一听说对方居然下单,恨不得就当亲爹供着了,一点儿也没脾气。 „Can really the car loan?” A big fatty of small eye joins hands behind the back toward face upwards Yong asked. “真能汽车贷款？”一个小眼睛的大胖子背着手朝着仰勇问。 face upwards Yongdao, „we are the trade bank cooperation, their strength everybody are clear, does not have the issue absolutely.” 仰勇道,“我们是和通商银行合作的,他们的实力各位是清楚的,绝对是没问题。” The fat people said, „that does not have the issue.” 胖子道,“那就没问题。” Li He looks in side indifferently, has not said anything, makes this group of people rampant in any case first, because he knows, the automobile sale on commission market sooner or later will be four sons' world. 李和冷眼在旁边看着,也没说什么,反正先让这帮人嚣张嚣张,因为他知道,汽车经销市场早晚是四儿子的天下。 Let alone, these dealers are rushing to the car loan policy of BMW internally origination. 何况,这些经销商还是奔着宝马汽车在国内首创的汽车贷款政策来的。 Really, this media with emphasis completely have also placed in the propaganda of BMW well-off microcalorie its car loan pattern, has neglected completely the performance and prominent manifestation of microcalorie. 果然,这次媒体也是把宝马小康微卡的宣传重点全部放在了其汽车贷款模式上,完全就是忽略了微卡的性能和突出表现。 This does not pass through lets all person a little illness brought on by the obstruction of flow of vital energy. 这不经都让所有人都有点气结。 However, this doing must do. 但是,该做的还是要做。 Although the current productivity is limited, the advertisement must do. The Li He big hand wields, brushes the wall advertisement! 虽然目前的生产能力有限,广告还是要做的。李和大手一挥,刷墙体广告去！ The suburbs intersection main road brushes the wall advertisement, the simple and crude is hard enough, but the effect is good, the cost is low, penetrability. Therefore, brushes wall matter, not only sells the liking of healthy product and feed, even/including Qiche, cell phone liking of. 城郊结合部主干道刷墙广告,简单粗暴够硬,但效果好啊,成本低、渗透力强。所以,刷墙这种事,不但卖保健品和饲料的喜欢,连汽车、手机的也喜欢。 The message is Li He writes personally, writes had a scare all people. 广告词是李和亲自写的,写出来的时候把所有人都吓了一跳。 „Well-off automobile is good, goes to sea to do business is a treasure.” “小康汽车好,下海经商是个宝。” „Good that small truck buys, the wife does not run all over the place.” “小卡车买的好,媳妇不乱跑。” „Right that well-off automobile buys, the wife can hug resting.” “小康汽车买的对,老婆才能搂着睡。” „Good that well-off garage buys, the wife marries is better than others.” “小康汽车房买的好,媳妇娶得比别人好。” „Is well-off you to have, the village follows you!” “小康你都有,全村跟你走！” „BMW well-off automobile is good, in ravine runs casually.” “宝马小康汽车好,山沟沟里随便跑。” „I urged the God to rouse again, buy to roar well-off a roar.” “我劝天公重抖擞,买辆小康吼一吼。” „Sold to the city person to increase price, sold to countrymen to discount.” “卖给城里人加价,卖给乡亲们打折。” „Works to might as well play well-off, can make money can support the family!” “打工不如玩小康,又能挣钱又能养家！” „The East blows, the battle drum strikes, whom I open am well-off I to fear!” “东方吹,战鼓擂,我开小康我怕谁！” „Well-off automobile, 0 Yuan 0 pay!” “小康汽车,0元0首付！” „Does not have money to buy the car(riage) should not be anxious, the BMW helps you well-off!” “没钱买车不要急,宝马小康帮助你！” „......” “......” Everybody looks at more than 100 messages, does not know that is this admiration or should cry, in any case is a character, vulgar! 大家看着100多条广告词,不知道是该敬佩还是该哭,反正就是一个字,俗！ Two characters, fall the share! 两个字,跌份！ face upwards Yong puts on a long face saying that „ Mr. Li, can this too the child's play? „ 仰勇哭丧着脸道,“李先生,这样会不会太儿戏了?“ „If wants the advertisement to disseminate to 34 and even 45 cities, and even in the county and rural area, must result in meet the local rusticity. We also walk the rural surrounding city.” Li He is very satisfied to own performance. “若想要广告传播到34线乃至45线城市,乃至县城、农村中,就必须得接当地的地气。咱们也走农村包围城市。”李和对自己的表现很满意。 So-called meets the good advertisement of rusticity, this such simple and crude! 所谓接地气的好广告,就该这样简单粗暴！ „!” face upwards Yong has clenched teeth or carried out, first in the Jiangsu, Zhejiang, Shanghai three floor brushes! “得！”仰勇咬牙还是执行了,就先在江浙沪三地刷！ Let anyone not think those who is, the effect of this advertisement extraordinary is much better! 让谁都没想到的的是,这广告的效果出奇的好得不得了! BMW line daily output has achieved 250, but still falls short of demand. 宝马汽车线日产量达到了250台,但是依然供不应求。 No matter the customer or the car dealer, is other companies, even is the media, was brushed the wall advertisement to conquer thoroughly. 不管是客户还是汽车经销商,还是其它公司,甚至是媒体,都被刷墙广告彻底征服了。 Therefore, had pondered, which does this brush wall technology? 于是,思考了一下,这刷墙技术到底哪家强? The BMW is well-off! 宝马小康！ Therefore imitates the message of BMW to emerge one after another incessantly, does not have dirtiest, only then dirtier, 因此仿照宝马的广告词层出不穷,没有最污,只有更污, The BMW prosperous situation, Li He looks very satisfied, he dull significance here was not big, needs to go back, began school, he must go north with the wife child. 宝马汽车欣欣向荣的态势,李和看着非常满意,他呆在这里的意义已经不大,还是需要回去了,开学了,他得跟着媳妇孩子北上。 Just before leaving before, he thousand exhort ten thousand confession, the car market that the BMW aims, must try hard to develop own passenger vehicle platform. 临走前,他千嘱咐万交代,宝马汽车针对的还是轿车市场,一定要努力开发出自己的轿车平台。 Goes back, he airplane that rides from Jianqiao Airport, this is a military airfield, but in 1971 to guarantee Nixon can visit China smoothly, expanded Jianqiao Airport, the original 2200 meters runway will lengthen and thicken, the newly-built terminal, the extension aircraft parking area, constructs Hangzhou jian road, has become the civilian airport of real sense, can stop the Boeing like this large aircraft. 回去的时候,他是从笕桥机场坐的飞机,这原本是一座军用机场,只是在1971年的时候为了保证尼克松能顺利访华,扩建了笕桥机场,将原来2200米的跑道加长、加厚,新建候机楼,扩建停机坪,修建杭笕公路,成了真正意义的民航机场,可以停波音这样的大型飞机。 Arrived main house gate, discovered that Dugao dog also by what Fangdai, Li Lanzheng had only been pulled its tail to transfer the circle together. 到家门口,发现那只杜高犬也被何芳带回来了,李览正扯着它的尾巴一起转圈子。 „Your mother?” Li He pats the hand that Li looks, then wipes off the nasal mucus with Li Lan clothes sleeve to him. “你妈呢？”李和把李览的手拍掉,然后用李览衣服袖子给他擦掉鼻涕。 „Which!” A Li Lan hand finger/refers of courtyard. “哪呢！”李览手一指院子。 „My mother!” Li He does not hear Li Lan this big sediment taste, cannot think that such a long time did not have a change in the south. “我的娘咧！”李和听不得李览这口大渣子味,想不到在南方过了那么长时间也没一点改变。 „Came back, eats meal?” what Fang is holding Li Yiwei milk in the courtyard. “回来了,吃饭没有？”何芳在院子里抱着李怡喂牛奶。 „Where can attend to eating.” Li He must receive the unmarried girl, „comes, the father kisses/intimate one.” “哪里顾得上吃。”李和要接过闺女,“来,爸爸亲一个。” „, You took a bath at the same time said again, I coax to her first fall asleep, makes to eat to you.” what Fang received the milk jar, has coaxed a meeting in the bosom Li Yi, has admitted the nest basket her. “一边去,你洗完澡再说,我先给她哄睡着,给你弄吃的。”何芳把牛奶瓶子收了,把李怡在怀里哄了一会,就把她放进了窝筐。 Then, gave Li He to soak to go to the kitchen the tea as usual first. 说完,还是照例先给李和把茶泡好才去了厨房。 Li He drank on the chair has met the tea, set out to take a bath. 李和在椅子上喝了一会茶,就起身洗了澡。 After taking a bath, what Fang the vegetable/dish also carried. 洗完澡之后,何芳的菜也端了上来。 „Thinks the husband?” Li He hugs her neck to sexually harass saying that „what meaning shakes the head? Did not have the conscience.” “想老公没有？”李和搂着她的脖子调戏道,“摇头什么意思？太没良心了吧。” „Child, hand honestly.” what Fang a face is charming. “孩子在呢,手老实一点。”何芳一脸娇羞。 „I in walking thorough skirt route.” Li He at heart originally itchy, he discovered that he now quickly became Tidy, saw the women to be out of control. “我可是在走深入裙中路线。”李和心里本来就痒痒,他发现他现在都快成泰迪了,看到女人都禁不住。 „Not propriety.” what Fang takes to him the chopsticks, „you hurried to eat meal, finished eating the food to see the child at home, I delivered the eldest child to arrange the school.” “没个正经。”何芳把筷子带给他,“你赶紧吃饭,吃完饭在家看孩子,我出给老大安排学校。” „What school arranges? On cotton alley, why also to arrange well?” Li He curious asking. “安排什么学校？棉花胡同上的好好的,干嘛还安排？”李和好奇的问。 what Fang the ill-humored say/way, „you do not care about the child, he began school on the first grade.” 何芳没好气的道,“你一点都不关心孩子,他开学都上一年级了。” „Cotton alley has the elementary school.” “棉花胡同有小学啊。” „That is not the best elementary school, I ask somebody to give to arrange to 81 schools.” Naturalness that what Fang said. “那也不是最好的小学,我托人给安排到81学校。”何芳说的理所当然。 Li He helpless shaking the head, „that leaves home not to be nearer, tosses about these to do? He the elementary school, there are these necessities?” 李和无奈的摇摇头,“那离家更不近了,折腾这些干嘛？他才小学,有这些必要吗？” „Is necessary! You leave alone, I arrange am.” what Fang stood up had suddenly discovered the nasal mucus on Li Lan sleeve cuff, has hit him, „did mother tell you? Says hygienic?” “很有必要！你别管,我安排就是。”何芳站起身突然发现了李览袖口上的鼻涕,啪啪打了他一屁股,“妈妈怎么跟你说的？讲不讲卫生了？” Li Lan suffering from injustice refers to toward his father, Li He lowered the head rapidly, eats own. 李览委屈的朝他老子一指,李和迅速低了头,吃自己的。