MOTGAR :: Volume #1

#89: Marvel that will soon go bankrupt

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„Mr. Philip Kottler's definition to marketing: The marketing is individual or the organization through the creation, and exchanges the product and value with others, to obtain the one social process of thing of wish!” „Under modern sci-tech, coordinates the help of software to business management to manifest in three aspects, with the strong execution, guarantees the strategic target to be able fast implementation ; With the management enterprise method of science, rather than the personal ability controls the large organization ; With wins with the thought that the intermediate level wins simply, solves basic issue on management.” “菲力普科特勒先生对市场营销的定义:市场营销是个人或组织通过创造,并同他人交换产品和价值,以获得想要之物的一种社会过程！”“现代科技下,协同软件对企业管理的帮助体现在三个方面,用超强的执行力,保证战略目标得以快速实现;用科学的管理企业方法,而不是个人能力来驾驭大型组织;用简单致胜和中层致胜的思想,来解决管理上的根本问题。” The teacher took two classes continuously, in this period the finishing class ting regarded has not heard, does not read the teaching material, light/only by opened mouth to say give an exaggerated account of things. 老师连续上了两节课,期间下课铃声当成没听到,不翻看教材,光靠一张嘴说得天花乱坠。 The theory curriculum is somewhat arid, Han Xuan suppresses the impulsion of dozing off, in the hand the pen is keeping moving, finally endures the finishing class ting to resound. 理论课程有些枯燥,韩宣强忍着打瞌睡的冲动,手上笔动个不停,终于熬到下课铃声响起。 „Knowledge always from the book study, the practice is not most important, therefore after finishing class, you group, all 18 schoolmates, three people of one group was just good.” “知识从来都不是从书里学来,实践才是最重要的,所以下课之后你们自己分组,全班十八个同学,三人一组刚刚好。” „This week of work is to investigate a management framework of enterprise, the goal is casual you to elect, now finishes class.” “这周作业是调查一家企业的管理框架,目标随便你们选,现在下课。” „Right, you first left behind the little while, Han.” “对了,你先留下会儿,韩。” Grouping to do the homework to Han Xuan is something new, the large-scale topic light/only depends on a person to be very difficult to be completed, the effective division of labor not only can reduce the work load, but can also train the student teamwork ability, this in the Western country is very common. 分组完成作业对韩宣可是个新鲜事,大型课题光靠一个人很难完成,有效分工不仅能够减少工作量,而且能够培养学生团队合作能力,这在西方国家是很常见的。 The lowering the head worried work issue, is hearing the words of Teacher Pierce to stare, covers the pen cap to walk toward the platform: „What matter has to look for me, Mister?” 正低头苦恼作业问题,听到皮尔斯老师的话愣了下,盖上笔帽往讲台走:“有什么事情找我么,先生？” „Can you be able to understand a moment ago? Today discusses the theory, allowing you to understand probably this class, will analyze some typical cases next time, possibly interesting.” “刚才你能听得懂？今天讲理论,让你们大概了解这门课,下次会分析些典型案例,可能会有趣点。” Pierre lifts hand to loosen the tie, tidies up on the table the textbook , to continue saying: „The words that does not understand asked me, the office in a building corner, the entrance wrote the name, can find easily, goes to group with them, must select the diligent point was good.” 皮尔抬手斯松开领带,收拾起桌子上课本,继续说道:“不懂的话来问我,办公室就在一楼拐角,门口写有名字,很容易就能找到,去和他们分组吧,要挑勤快点的才行。” „I will go, thank you.” “我会去的,谢谢您了。” The Han Xuan nod said, the turning around round trip walks. 韩宣点头道,转身往回走。 The new student/life who in the class mostly just entered a school, altogether only has two females, knows the opposite party evidently, including to be older, possibly is cross-department attended class. 班里大多是刚入学的新生,总共只有两个女的,看样子认识对方,其中有个年纪大些,可能是跨系过来上课。 They good, the stature is also first-class, the front gathers several hormone to secrete the abundant male student, is planning to enter their group, introduced oneself or taunts mutually, for this quota snatched the broken head. 她们长得挺不错,身材也是一流,面前聚着几个荷尔蒙分泌过盛的男生,正打算进她们组,自我介绍或是互相嘲讽,为了这个名额抢破头。 The boys grin to smile, thought that young really good, previous generation are admitted to a university, was once filled with joy, the starting extracurricular living together dream, knows afterward that is the single dog compels the start of life painstakingly. 男孩咧嘴笑了笑,心想年轻真好,前世自己考上大学,也曾满心欢喜,做起校外同居梦,后来才知道,那是单身狗苦逼生活的开始。 Turns head to look for the leaving behind schoolmate, the ear broadcasts the woman voice: „Can with our one group? Han, calls this name is right.” 扭头寻找落单同学,耳边传来女人声音:“要和我们一组吗？韩,是叫这个名字对吧。” Han Xuan detects the non- young man schoolmate's malicious vision immediately. 韩宣顿时察觉到不少男同学的恶意目光。 Some probably wolf. 好像某种狼。 ...... …… Passes quickly in the school time. 在学校时间过得很快。 Attends class, the dormitory, the library, eats meal, sleeps, strolls on the avenue. 上课,宿舍,图书馆,吃饭,睡觉,逛大街。 All are steady as usual, are enjoying the rare campus time peacefully. 一切都平稳如常,安静享受着难得的校园时光。 Since June, first month of summer arrives quietly. 悄悄进入六月,初夏到来。 Brown University is the full of vitality, the North America linnet stands in everywhere in the light green branch, the fiery red form is very conspicuous. 布朗大学到处都是勃勃生机,北美红雀站在在嫩绿枝头,火红身影非常很显眼。 The nearby is the big piece lawn, the students is free, does not have any restricts, like going against is soaring the pigeon in the bell tower. 附近都是大片草地,学生们自由自在,没有任何拘束,就像正在钟楼顶上飞翔着的鸽子。 „Emperor gate movie industry is good, at least has own distribution circuit, now the scale is small, waits later to improve slowly.” “帝门影业挺不错的,至少有自己的发行渠道,现在规模还小,等以后会慢慢变好的。” Han Xuan sits on the long linearity stone stool sways the leg, in the telephone is broadcasting the grandfather voice: „Before it only distributed the horror film and so on movie, the brand pattern was too fixed, this purchase is completed transforms again slowly, how waits for Titanic to screen to have a look at the effect.” 韩宣坐在长条形石凳上晃荡着腿,电话里传来外公声音:“以前它只发行恐怖片之类的电影,品牌模式太固定了,这次收购完成再慢慢转型,等泰坦尼克号上映看看效果怎么样。” The emperor gate movie industry purchase is fully completed in May, Han Xuan knows what the grandfather said is another matter. 帝门影业收购在五月份就全部完成,韩宣知道外公说的是另外一件事。 As one by the enterprise that the cartoon built up, Marvel at the earliest from the 1970s, wants to get involved in the film and television industry. 作为一家以漫画起家的企业,漫威最早从上世纪七十年代,就想涉足影视行业。 At that time mainly through the way of sell rights for adaptations, to strive favor of Hollywood Studio to role. 当时主要通过出售改编权的方式,以争取好莱坞片厂对旗下角色的青睐。 The effort that but most starts has not obtained the success, for example 1970 end, Marvel once one of the most famous hero roles „spider hero” the movie rights for adaptations, sold to a movie studio, but the latter cannot in the contract period the filmmaking. 但最开始的努力都没取得成功,比如1970年代末,漫威曾将旗下最著名的英雄角色之一“蜘蛛侠”的电影改编权,卖给一家制片厂,可后者没能在合同期内将电影制作出来。 The entire 80's to the present, Marvel sold one after another, X fought the police, the ultra guts heroes, the green giants including the mysterious four heroes the classical role rights for adaptations, 1990 editions of «Chief United States» and 1993 editions of «Mysterious Four Heroes», directly entered the video recording market or have no way to distribute, entered the institute line only the movie, based on «Day of Howard strange duck To fall Almighty troops». 整个八十年代到现在,漫威陆续卖出了包括神奇四侠、X战警、超胆侠、绿巨人等经典角色的改编权,1990版的《美国队长》和1993版的《神奇四侠》,都是直接进入录像市场或者根本没法发行,唯一进入院线的电影,是基于霍华德怪鸭的《天降神兵》。 80 generations initially, the United States cartoon market change, the grown readers become the expense mainstream, the sales way of cartoon retails from the newsstand and medicine makeup shop, evolves the special cartoon shop direct sale way. 八十代初,美国漫画市场格局变动,成年读者成为消费主流,漫画的销售方式从报摊、药妆店分销,演变成专门的漫画店直销方式。 The cartoon content becomes darker, is maturer, 80 years of Marvel announced that establishes own film and television company, is engaged in the animation product mainly, «Steel and iron Hero» that for example sbs just started to broadcast. 漫画内容变得更黑暗,更成熟,80年漫威宣布成立自己的影视公司,主要从事动画出品,比如sbs刚开始播出的《钢铁侠》。 86 years of Marvel was purchased by the new world cinema company, afterward in 1988 at a price of 85000000 dollar, resold to president Ronald Perelman of Revlon. 86年漫威被新世界电影公司收购,后来又在1988年以85000000美元的价格,转卖给露华浓的总裁罗纳德佩雷尔曼。 Under Perelman's operation, three years ago Marvel went on the market, Marvel after listing starts to expand wantonly, besides going all out to promote the cartoon, but also acquires other companies crazily, including Wanju Corporation and card sign company and cartoon distribution company wait/etc, bore the huge debt. 在佩雷尔曼的运作下,三年前漫威上市了,上市后的漫威开始大肆扩张,除了拼命推出漫画外,还疯狂收购其他公司,包括玩具公司、卡牌公司、漫画分销公司等等,同时也背上了巨大债务。 When Wanju Corporation ToyBiz was purchased, its shareholder Avey Allard joined the animation department of Marvel, „the Marvel movie” officially establishes. 玩具公司ToyBiz被收购时,它的股东阿维阿拉德加入了漫威的动画部门,“漫威电影”正式成立。 However Marvel Mr. Perelman only wants to sell the rights for adaptations, does not want to make the movie personally, X fought the rights for adaptations of police to be sold to 20 shijifusi, after the rights for adaptations of spider hero passed through a lawsuit, finally sold to Sony. 不过漫威老总佩雷尔曼只想出售改编权,不想亲自拍电影,X战警的改编权被卖给了20世纪福斯,蜘蛛侠的改编权经过一番官司以后最终卖给了索尼。 In 1991, Jim Li, Maifalan and other star painters counter- Marvel started own party, establish Image Corporation, Marvel lost most had the author of rallying point. 1991年,吉姆李、麦法兰等一批明星画家反出漫威自立门户,成立了Image公司,漫威损失了最具号召力的作者。 Finally, last year started bubble burst of cartoon industry, large quantities of cartoon shop bankruptcy closed, the marketing channel of Marvel was damaged, the cartoon sales volume exploded falls 70%, the stock price fell from 35.75 US dollars to 2.38 US dollars. 终于,去年开始漫画业的泡沫破灭,大批漫画店破产关门,漫威的销售渠道受损,漫画销量爆降70%,股价一路从35.75美元下跌到2.38美元。 Marvel to the conference room front door opens the auction the picture has „spider hero” poorly, because is unable to bear the staff to drink the coffee expense, all moves out the lounge coffeemaker, making many cartoonists sprout to change job to the thought of sworn enemy DC cartoon company. 漫威公司穷到把画有“蜘蛛侠”的会议室大门拆下来拍卖,因为无法负担员工喝咖啡费用,将休息室咖啡机全部搬走,让不少漫画家萌生跳槽到死对头DC漫画公司的念头。 The investor of investment failure wants to jump from an upper story, some people actually want to sing, Han Xuan grins to reveal the full words tooth: „Marvel purchases how?” 投资失败的股民想要跳楼,有人却想要唱歌,韩宣咧嘴露出满口白牙:“漫威收购的怎么样了？” „I gave Morgan Stanley to manage, because we purchased too quickly, the stock prices rose to 11.3 US dollars last month, that fellows have this line of food worthily, ejected in the hands directly 13 total capital stocks, pounded the prices to 1.96 US dollars, gained the pens.” “我交给摩根士丹利公司去办了,因为我们收购太快,股价上个月涨到11.3美元,那帮家伙不愧是吃这行饭的,直接抛出手里13总股本,把价格砸到1.96美元,从中赚了笔。” „Marvel reputation now smelly avenues, to bankruptcies, only then one step, calculates that purchases 41.7 Marvel stocks, I have not spent how much money.” “漫威名声如今臭大街,离破产只有一步,算下来收购41.7漫威股份,我都没花多少钱。” Telephone Guo Muzhou laughs, quite a while has gasped for breath , to continue saying: „Now in the market conditions the stock basically in my hands, then must in several people with the boards of directors chat.” 电话郭穆州哈哈大笑,半天才喘过气,继续说道:“现在市面上流通股基本都在我手里,接下来要跟董事会里几个人谈谈了。” „Probably Savior such in the past?” “像是救世主那样过去？” „, The investor did not think that I am a fool, even I also thought so, they look forward to me to look for them, if later Marvel does not develop good, your later new year's money may not have, the grandfather is poor.” “不不不,股民觉得我是傻子,连我也这么觉得,他们巴不得我去找他们呢,要是以后漫威发展不行,你以后压岁钱可就没了,外公穷。” „Relax, I will have many new year's money.” Han Xuan stands to stretch oneself: „It, but the native place of super heroes, how will defeat.” “放心吧,我会有很多压岁钱的。”韩宣站起来伸个懒腰:“它可是超级英雄们的老家,怎么会败。” Welcome the general book friends to visit reading, latest, quickest and hottest serial publication performs in the mobile phone user welcome to reading. 欢迎广大书友光临阅读,最新、最快、最火的连载作品尽在手机用户请到阅读。
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