MOTGAR :: Volume #3

#252: 2 billion US dollars market

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On Schultz face always has the smile, with the staff speech time is also. 舒尔茨脸上始终带着微笑,跟员工说话时候也是。 Hears the Han Xuan acknowledgment and position 10 billion rich and powerful people's relations, on the face 1 change does not have, probably is so inborn calm, the makings are refined. 听见韩宣承认和位百亿富豪的关系,脸上一点变化也没有,好像天生就这么淡定,气质温雅舒服。 This makings can see on own father frequently, but possibly he closer lazy, rather than Schultz's such scholarly. 这种气质在自己老爹身上经常能见到,不过可能他更加贴近慵懒,而不是舒尔茨这样的儒雅。 In pasture life comfortably at will, but is engaged in the business also being able like this, is truly commendable. 在牧场生活自在随意,而从事商业还能这样,确实难能可贵。 Han Xuan lets go to crack a joke saying: „After hearing cat excrement coffee, I think a long time the coffee is the excreta that the cat draws, therefore several years have not drunk it, know that are long from the tree......” 韩宣摊手开玩笑道:“在听说猫屎咖啡之后,我很长一段时间里以为咖啡是猫拉出来的排泄物,所以几年没喝过它,才知道是从树上长出来......” „My office has one can of cat excrement coffee, the business partner gives to me, soaked not to dare to drink several times, dumps is thinking drank the factory to produce was good.” “我办公室就有一罐猫屎咖啡,生意伙伴送给我的,泡了几次都没敢喝,倒掉想着还是喝自己工厂产的好了。” Was done the strange expression to amuse by him, Han Xuan asked: „Right mister, I in Pike Place Market cafe, saw the letter/believes that two you and father write, I can know what had?” 被他搞怪表情逗乐,韩宣问道:“对了先生,我在派克市场对面的咖啡馆里,看到两封你和父亲写的信,我可以知道发生什么了么？” „ You have gone to that cafe, should have the coffee pot, is not the secret. “你去过那家咖啡馆了啊,应该还有个咖啡罐呢,不是什么秘密。 My father before was the truck operator, because the accident lost half leg, in the family/home did not have the source of income, he turned into the drunkard, I do the wrong thing to beat and scold me. 我父亲以前是位卡车司机,因为事故失去了半条腿,家里没有经济来源,他又变成了酒鬼,我做错事就会打骂我。 At age 12 before Christmas, I stole a coffee pot to give to him to treat as the gift, afterward the shop owner walked, I can only leave home, treated an evening in the sewer, after going home, was hit, the junior middle school high school made the money of concurrent job, there is a part to search to buy the liquor by him, that period I even loathed about him. 12岁那年圣诞节前,我偷了一个咖啡罐送给他当作礼物,后来店主找上门,我只能离家出走,在下水道待了一晚,回家后又被打了顿,初中高中做兼职的钱,也有部分被他搜去买酒,那段时期我对他甚至是厌恶。 In the family/home cannot pay the college fee, but my football hits well . Moreover the scholarship of acquired northern Michigan university, that several years I have not gone home one time, only writes a letter to telephone with mother, goes all out to make money using the vacation. 家里付不起大学学费,但我橄榄球打得好,而且还获得北密歇根大学的奖学金,那几年我一次都没回家,只跟母亲写信打电话,利用假期拼命赚钱。 After the marriage, present wife Shirley asked that my father in, I lie to tell her, said that my father died. The week before mother in the father passed away had once called me, said that he thinks of me very much. 结婚后,现在的妻子雪莉问我父亲在哪,我撒谎告诉她,说我父亲死了。母亲在父亲去世前一周曾经打过电话给我,说他很想念我。 Has not thought will have such condition, in addition at that time was discussing the business with a customer, the hurrying back time is late. 从没想过会发生那样的状况,加上当时在跟一位客户谈生意,赶回去时候已经迟了。 In the shop the letter/believes found in his relic with the coffee pot. What kind of, I am defeated very much. ” 店里信跟咖啡罐是在他遗物里找到的。怎么样,我很失败吧。” Schultz complexion is tranquil, past more than ten years, this/should seeing through has seen through. 舒尔茨脸色平静,过去十多年,该看开的早就看开了。 „Now I go all out to be good to my children, does not want to make them have the same childhood with me. These things place in the shop, to remind prepared to open the original intention of cafe at that time is anything.” “现在我拼命对自己的子女好,不想让他们跟我有一样的童年。那些东西放在店里,是为了提醒当时准备开咖啡馆的初衷是什么。” „You have at least helped him complete the wish, Mister, I think that your father is very certainly happy, can have more than 1000 cafes.” How Han Xuan does not know comforts, said in a soft voice. “至少你已经帮他完成了心愿,先生,我想你父亲一定很开心,能有一千多家咖啡馆。”韩宣不知道怎么安慰,轻声说道。 „According to my stock, only then several hundred, but enough he drank.” Schultz shakes the head to smile. “按我的股份只有几百家,不过足够他喝了。”舒尔茨摇头笑起来。 In the production plant, the coffee taste is thick. 生产工厂里,咖啡味浓厚。 The sunlight shines in three building high copper system storage barrels, the coffee bean transports in head these pipelines, rustle makes noise. Like the rainwater dropping glass tank , the sound is interesting to listen. 阳光照射在三层楼高的铜制储存桶上,咖啡豆在头上这些管道中运输,沙沙作响。就像雨水滴落玻璃桶中,声音动听。 A staff cuts open the sack, inside azure coffee bean retainer, the elevator of coffee bean in through pipeline system, transports to but actually storing up in the barrel heats up. 一位员工切开麻布袋,将里面的青咖啡豆倒隔栅,咖啡豆通过管道系统中的升降机,运输到储存桶里加热。 These beans that baking completes through the pipeline, fall to the transport tape on again, Schultz introduced: „ They are selecting the physical appearance not good coffee bean, Starbucks only sells the best coffee, we starts to check from the production link, with Brazilian several different grower cooperation. Picks up taste best one. 烘焙完成的那些豆子再次通过管道,落到传输带上,舒尔茨介绍道:“他们在把品相不好的咖啡豆挑出来,星巴克只卖最好的咖啡,从生产生产环节我们就开始把关,跟巴西几家不同种植商合作。挑出口感最好的一种。 Cornell University is helping us cultivate the new coffee bean, enhances the coffee the taste, reduces the plant disease, ceases uses any agricultural chemicals. The processing does not increase the artificial essence and coloring agent, to customer highest-quality coffee. 康奈尔大学正在帮我们培育新型咖啡豆,提高咖啡的口感,减少病虫害,杜绝使用任何农药。加工也不添加人工香精和着色剂,给顾客最优质的咖啡。 The contract has drawn up, heard that some people purchase the stock of Starbucks in the stock market wantonly, my total feeling is you do, you are different from other child. ” 合约已经拟定好,听说有人在股市大肆收购星巴克的股份,我总感觉是你干的,你跟别的孩子不同。” „Is the snowy mountain investment company is truly purchasing.” Han Xuan spreads out the hand, confident acknowledgment. “确实是雪山投资公司在收购。”韩宣摊开手,坦然承认。 „They cannot see the value of Starbucks. Places in the hand to waste simply, for this reason the market value rises 20 million US dollars, you should thank me, Mister, money that I spend may be a lot.”? “他们看不出星巴克的价值。放在手里简直是浪费,为此市值上涨两千万美元,你该感谢我,先生,我花的钱可不少。”? „Do you favor it?” Schultz has doubts to say. “你就这么看好它？”舒尔茨疑惑道。 The company at the exploration stage, the shop are many, makes money actually limitedly, the shop facade is not buys, such spent, the larger part rents for a long time, can only bear first three years of rents, he was considering to slow down the expansion speed recently. 公司处在探索阶段,店很多,赚钱却有限,店铺门面不全是买下来,那样太花钱了,一大半都是长期租用,只负担得起前三年的租金,他最近正在考虑放缓扩张速度。 „ I think that in went well the stock to be short, if you are willing, I to buy, the market value was good according to 100 million estimates. “我觉得手里股份还是少了点,假如你肯的话,我可以多买些,市值按一亿估算都行。 Mr. Schultz, I do not favor the present Starbucks, with Starbucks of sos group cooperation. ” 舒尔茨先生,我不看好现在的星巴克,跟sos集团合作的星巴克。” Han Xuan sits on the wooden chair, received cup that a young woman delivers, drank the mouth to smack the lips, the flavor was truly good, Anthony they also divided to the cup. 韩宣坐在木椅上,接过一位年轻女人送过来的杯子,喝了口咂嘴,味道确实不错,安东尼他们也都分到杯。 „ If can occupy lots of stocks, will put forward the proposal to the grandfather, sells the coffee of Starbucks in entire beautiful all sos24 hour convenience stores. “如果能占据大量股份的话,会向爷爷提出建议,在全美所有的sos24小时便利店出售星巴克的咖啡。 Can bring more than ten million consumers using this channel for Starbucks, in addition, with the channel of sos transport company, but can also save the cartage expense of Starbucks, to reduce the operating cost, the retail ability of your company will further also strengthen. 利用这个渠道可以为星巴克带来上千万的消费者,除此之外,用sos运输公司的渠道,还能够节省星巴克的运输费用、降低操作成本,你这家公司的零售能力也将进一步强化。 In the hand of snowy mountain investment company holds so much floating capital, if Starbucks obtains 200 million capitals, according to one 40,000 US dollars calculates, can increase 5000 branch stores, these shops can fill up European most developed areas...... ” 雪山投资公司的手里握有大量流动资金,假如星巴克获得两亿注资,按照一家4万美元来算,可以增加5000个分店,这些店可以填满欧洲大部分发达地区……” „Europe?” “欧洲？” „ Yes, Europe, sos convenience store altogether more than 16 million, except the under-developed area, according to the conclusion that the investigation draws, 8000 retail sales add on 4000 Starbucks Stores to occupy United States to surpass 75 coffee markets, every year the market share exceeds 2 billion US dollars, so long as the raw material can follow, this can make Starbucks reduce 15 years of growth period, leaves behind the energy comprehensive expansion foreign market. Schultz does not know that said anything is good, which state in the morning still next step expands in the consideration, now some people said that did not need to expand, so long as followed me, United States took, who can not be scared. “是的,欧洲,sos便利店总共有16000千多家,除去欠发达地区,按调查得出的结论,8000家门市加上4000家星巴克直营店能占据美国超过75的咖啡市场,每年市场份额超过二十亿美元,只要原料跟得上,这能让星巴克减少十五年的成长期,留下精力全面扩张国外市场。舒尔茨不知道说什么才好,早上还在考虑下一步扩张到哪个州,现在有人说不用扩了,只要跟我干,美国就拿下了,谁能不傻眼。 Puts out a hand to hint wait/etc, arrived at the lounge to soak to oneself: the coffee, carries the tray to come out, no one interrupted, in other words these accompanied the experts who the boy came are the agreements, the low voice opens the mouth asked the cup „You the matter how many stocks wants to promise you to say a moment ago?” 伸手示意等等,走到休息室给自己泡了杯咖啡,端着托盘出来,没人插嘴,就是说那些陪男孩来的专家们是同意的,小声开口问道:“你要多少股份才能答应你刚才说的事？” Feared that Han Xuan said little, Anthony rushed to meet saying: „At least 85, which company cooperation we with are good, oneself construct, but we favor the Starbucks perfect manufacture working procedure, after the purchase , its market value can turn at least 25 times.” 怕韩宣说少了,安东尼赶忙接道:“最少85,我们跟哪家公司合作都行,自己建也可以,但我们看好星巴克完善的制作工序,收购后它的市值能翻最少二十五倍。” „ These days I prepare the big pen to buy up the circulation stock of Starbucks, the entire beautiful only then the sos group has such perfect channel, with other ultra business cooperation, believes that they will not attach great importance, sells the coffee too many not. “这段时间我准备大笔买进星巴克的流通股份,全美只有sos集团有这么完善的渠道,跟其他超商合作,相信他们不会重视吧,卖咖啡的太多了不是么。 You can follow I together, after capital dilution, maintains the position of second major stockholder, I do not have so many energy, Starbucks to give you to handle. 你可以跟着我一起,注资稀释后保持第二大股东的地位,我没那么多精力,星巴克还是交给你打理。 So long as competent day, in the decision does not make the big mistake, I ensure you are CEO of Starbucks...... ”( ~ ~) 只要能干一天,决策上不出大差错,我保证你就是星巴克的CEO......”(~~)
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