MentionedSingles Day, thiswasgeneralsingledogscreatedto comfortoneself„traditional festival”, four„1”veryvividsurfaceshowed the feeling sadlife of hoodlum.
说起光棍节,这原本是个广大单身狗们创造出来安慰自己的“传统节日”,四个“一”很形象地表示出了光棍的心酸生活。Howeveris such a, initiallyHan Xuanevery yearinthis daygoing outfeelinggot a chillwhinny the disconsolateholiday, changes flavorbecause of the activity of e-commerce, peoplementioned that heno longerthought ofSingles Day, butwill be the subconsciousnesswill regard the annualcarnivalto treaton this day.
然而就是这样一个,当初韩宣每年在这天出去感受风萧萧兮的惆怅节日,不知不觉间因为电商的活动而变了味,人们提到他不再想到光棍节,而是下意识将这天当成一年一度的狂欢盛宴来对待。Thismakeshimsigh with emotionmore than once, double11had changed flavor, lost„the connotation of traditional festival”, everyoneforgot the first thought that becausewent shoppingforgotoneselfwassingledogfact.
这让他不止一次感慨,双十一已经变味了,失去了“传统节日的内涵”,大家都忘记了初心,因为买东西就忘记了自己是单身狗这个事实。Trades the viewpoint, the previous generationTaobaopair of 11commercialmarketing plannings, trulyisonetimesufficiently the successful example that writes downanymarketingstudyguidehandbook, is almost losing moneyto sellinthis daymanybusiness, soldmoreis luckyare more, the business but who theselose moneystill are very happy.
换个角度考虑,前世淘宝双十一的商业营销策划,确实是一次足以载入任何营销学指南手册的成功典范,在这一天许多商家几乎是在亏本出售,卖的越多亏的越多,但那些亏本的商家们却依然很开心。Becausecompared with the presentlittleprofit, theyregards as importantonthis dayfor the huge quantity ofnewcustomers that oneselfbring, wasspendsto have an advertisementforoneselfin disguised form, but the customersbought the commodity that admiredwith low price, the annuallow pricegrand feast, was almost „online version”United States on black Friday, the e-commerceon this dayfixedwill beexistence that was similarto the ceremony, formed the win-win situation.
因为和眼前的一点点利润相比,他们更加看重在这一天为自己带来的数量庞大的新客户,算是变相地花钱为自己打了个广告,而顾客们低价买到心仪的商品,一年一度的低价盛宴,几乎就是“在线版本”的美国黑色星期五,电商将这天固定为一种类似于仪式的存在,形成双赢局面。Han Xuanalsobecomesseveralnetsto buy the boss in platformnow, naturallydoes not planto misssosplendidmarketingstudyplan, in September of this year the registrationuser of gossipshoppingnetworkbreaks10 million, hecontacts with the Anthonyexecutive officer, elaboratedaboutsnowy mountaingroupaffiliatedallcompanies, will conduct a conception of carnivalatthe end of the year.韩宣现在也成为了几家网购平台的老板,自然不打算错过如此出色的营销学方案,早在今年九月份gossip购物网的注册用户突破一千万大关之后,他就联系安东尼执行官,阐述了关于雪山集团旗下所有公司,将在年末举办一次狂欢盛宴的构想。At that timelet the Anthonyexecutive officer, issuedeachsubsidiary companythisnews, after the independenceplansconformed to the promotionplan of companysituation, thengives the headquartersto verify, the entire jobwas completed at the end of October, onlywaited for before Christmas the arrival.
当时让安东尼执行官,将这条消息下达到各个分公司,独立计划好符合公司情况的促销策划后,再交给总部审核,全部工作早在十月底就完成,只等待圣诞节前的到来。Han Xuanattemptsbuildsto belong to the company„on black Friday”, because the companyare too many, therefore the celebrationis not the arrangementappearson the same day, starting fromDecember 17, toChristmasthe day before, the snowy mountaingroupaffiliatedsubsidiary company and whoopsgroup, the sosgroupwill carry out the promotionone after another.韩宣企图打造出属于自己公司的“黑色星期五”,由于公司太多,所以庆典不是安排在同一天出现,从十二月17号开始,一直到圣诞节的前一天,雪山集团旗下子公司和whoops集团、sos集团等将会陆续开展促销活动。
The department of participationcoversStarbucks, the han'sautomobilegroup and stormentertainment groupandMaldivestravelingisland, Cerralvo, the blueberrygroup, the whoopsgroup, the sossupermarket, the sosconvenience storewait/etcdozensenterprises, evenSnow Mountain Ranchalsoone timeallproductlow priceclearancesales.
参与的部门涵盖星巴克、han’s汽车集团、暴雪娱乐集团、马尔代夫旅游岛、塞拉尔沃岛、蓝莓集团、whoops集团、sos超级市场、sos便利店等等数十家企业,甚至连雪山牧场也会一次性将所有产品低价清仓销售。Is divided into the entities and online shoppingtwoparts, peoplecanfromonlineorder the low-costautomobile, goes to the 4sshopto raise the car(riage)againdirectly, orfromonlinebuysabout the shelncosmetics, waits fordirectlyexpressdelivers tonearby the home.
分为实体和在线购物两个部份,人们可以从网上订购到低价汽车,再去4s店直接提车,又或者从网上买到合sheln化妆品,直接等待快递送到自己家附近。What is worth mentioning is the sostransport companyhas been similarin the United Stateseach regionconstructionto the logisticsterminalpicking up by oneselfshop in rookiesrelay station, thiswill greatly reduce the distributionpressure, the commodityquantity that as the netbuysare getting more and more, the same old storymeanshave not soon worked.
值得一提的是sos运输公司已经在美国各地构建类似于菜鸟驿站的物流终端自提店,这将大大减小分派压力,随着网购的商品数量越来越多,老一套办法已经快要行不通。
The human resourceshighcost determination of United States not the suitabledevelopmentdelivering goods to the doorstepbusiness, the transport expense is very high, increases the coststo causea series ofissuesagainunavoidably, establishesto bring on oneselfinpopulationmanyplaces, is the bestsolution, fromnearlytwoyears, inUnited Stateseast coastcertainbigcityconstructionsbrings on oneselfsends a situation, has been ableto solve the customerscurrentdemandbasically.美国的人力资源高成本决定了不适合开展送货上门业务,运费本就挺高,再增加成本难免导致出一系列问题,在人口多的地方建立自取点,是最好的解决办法,从近两年在美国东海岸某些大城市构建的自取派送点情况来看,已经基本能够解决客户们目前的需求。Han Xuanjuststartedto step in the time, the netbuys the industrybasicallyis a white paper, howheformulates the ruleat will, had not mentionedabout„delivering goods to the doorstep”idea, the customersalsothink that naturallyexpressdelivers tosomeplace, thenoneselfcometo take.韩宣刚开始涉足时候,网购行业基本就是一张白纸,随意他怎样制定规则,从没提到过关于“送货上门”的想法,客户们也就自然而然认为快递就是送到某个地方,然后自己上门拿。At presentalsodoes not have anyUnited Statesnetbuys the platform, has the capital and strength of constructionindependentperfectlogisticssystem, hedid not fear that peerare more advanced, in fact the old gentlemanis breakingto monopolizeNorth America and expressindustries of the world manyareasambitiously, thisunites the handto get involved inthisemergingindustrytomastergrandson, takes a broad view at the entire world unable to discoverto be ablewith the opponent who theycompete with......
目前还没有任何一家美国网购平台,具有构建独立的完善物流体系的资本和实力,他不怕同行比自己更先进,事实上老爷子正野心勃勃地打断垄断北美以及世界多个地区的快递行业呢,这对爷孙俩联起手涉足这个新兴行业,放眼全世界都找不出能够跟他们竞争的对手……Let the Anthonyexecutive officerafterallactivitiesended, first sales datawill issue itselfas the reference, tenpointshave not arrived, butopens the gossiponline shopofficial sitetime, has been ableto seevariouspromotioninformation.
让安东尼执行官在所有活动结束之后,第一时间将销售数据发给自己作为参考,十点还没到,但打开gossip购物网站官网时候,已经能看见各种促销信息。
The network speedisveryslow, therefore the picturepixel is generally very low, varioustypescompared with the bricks-and-motarslightlylowcommodityselling pricebehind, followed close onare discountingfrom now onselling price, the trulysmallscopereducedmuch, Viagraalsoinpromoting salescommodity list.
网络速度还是很慢,所以图片像素一般都很低,各种本就比实体店略低的商品售价后面,紧跟着打折过后的售价,确实小幅度降低了不少,伟哥也在促销商品清单里。Thisbluetabloid, in the pharmacysells15US dollarsonegrainnow, needsto rely on the prescriptionpurchase, manypeopledo not have the prescription, to the black marketpurchaseselling priceisto reach as high as about 20US dollars, but the snowy mountainpharmaceutical companyproduces a cost, approximatelyonlyneeds30cents, the profitbigarrivesfearfully, every yearcanformoney that Han Xuanmakes, canbuytenBoeing 747.
这种蓝色小药片,药店里如今卖十五美元一粒,需要凭借医生处方购买,许多人没有处方,到黑市购买售价更是高达二十美元左右,而雪山制药公司生产一片的成本,大约只需要三十美分,当中利润大到可怕,每年能够为韩宣赚到的钱,可以买十架波音747。
After the pointgoes, discovered, after buyingthismedicine, needsto go to the shopto show the medicineto write the prescriptionto pick up by oneself, the pricebe only11.99US dollars, in the pagedemonstrated that over100,000peopletryto group buythiscommodity, everyone limits purchases20grains.
点进去后才发现,买到这种药物后还需要去店里出示医开处方自提,价格只有十一点九九美元,页面上显示有超过十万人试图团购这件商品,每人限购二十粒。in a sos24hours of convenience store, has the drugsspecial counternow, the technical not developedtimealsohas the stupid means that after the payment, will receiveQuHuo, coordinates the draweename and cell phone number conducts the confirmationto take the goods, the convenience storenaturallycannot the white wine, canobtaincertaindeducting a percentage, ifinhas not taken the goodsfor half a month, the paymentreturnsto the originalaccountinautomatically.
sos二十四小时便利店里,如今都有药品专柜,科技不发达的时代也有蠢办法,付款后会收到取货号,配合付款人姓名和手机号码进行验证取货,便利店自然不能白干,可以得到一定的提成,假如半个月内都没取货,付款则自动退回到原有账户里。Anyaalsofinished eating the breakfast, at this momentsitssideHan Xuan, findsin the pageto show that „year-endcarnival”time, the curiouslookinquiredwear a look ofhesaid: „What is this?”安雅也吃完了早餐,此刻坐在韩宣身边,瞧见页面上显示“年末狂欢节”时候,面带好奇神色询问他说:“这是什么？”„Sales, oneyearquick, in the warehousealsosomepiles up the commodity that has not been selling, whilethisopportunitycompletelow priceclearance. Moreovercanthroughthisactivity, increase the newuser and fameformyshopping platform, todayshouldmanynewusers, from now on10 : 00 amto10 : 00 am, a total of24hours.”
“降价促销,一年快过完了,仓库里还有许多积压着没卖出去的商品,趁这次机会全部低价清仓了。而且还能通过这次活动,为我的购物平台增加新用户和名气,今天应该会多出不少新用户,从今早上 10 点到明天早上十点,总共二十四个小时。”Han Xuanrepliedherto saywith a smile,looked atAnya, felt the appearanceto be lovable, cannot bearkissedonetowardherfaceon.韩宣笑着回答她说道,看了看安雅,觉得模样可爱,忍不住往她脸上亲了一口。Anyafirststares, thenresponded,on the face the smilewas very bright, refused to admit being inferiorkissed the mouthtoward the Han Xuanfaceon, Oliviasent the black teatimeto seethis, smilinglyshook the headto get out of the way, she must help the Fattydrying uphair.安雅先是一愣,接着反应过来,脸上笑容十分灿烂,也不甘示弱地往韩宣脸上亲了口,奥利维亚送来红茶时候见到这幕,笑眯眯地摇头走开了,她还要帮胖丁吹干毛发。„Probably very cheapappearance, mygoing to schooltimeschoolmateslikeshoppingin the networkvery much, moreisbuys the cosmetics and electronic productsand so on, becauseis cheap.”
“好像都挺便宜的样子,我上学时候同学们很喜欢在网络上购物,更多是买化妆品、电子产品之类,因为便宜。”
„ Yes, the businesshas coveredBritainto go, compared with the bricks-and-motarsale, actuallyIcangainthrough the networkself-managementshoptoare more, reducedmanyunnecessarycost, thiscanbe the futuregeneral trend, the bricks-and-motarbusinessis difficultto do.
“是啊,业务早就覆盖到英国去了,和实体店销售相比,其实通过网络自营店我能够赚到更多,减少了许多不必要的成本,这会是未来的大势所趋,实体店生意难做了。Today'scargobusiness volume, certainlyusuallywill be more than manytimes, does not know the sostransport company that mygrandfather, cansmoothtransportin a short timethem...... ”
今天的货物交易量,一定会比平时多出许多倍,不知道我爷爷的sos运输公司,能不能顺利在短时间内将它们运送出去......”
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