MOTGAR :: Volume #15

#1491: IPO

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The tedious blueberry group IPO introduction material, is not complex in the Han Xuan eye, is similar before its company goes on the market the plan report form, has seen many times. 繁琐的蓝莓集团IPO介绍资料,在韩宣眼中并不复杂,类似于它的公司上市前规划情况报表,已经看见过许多次。 August 1 on that day, the blueberry group must land the NASDAQ stock exchange officially, Han Xuan a little were also anxious, because of this time IPO, is historically largest one time, Goldman Sachs Group analyst will estimate, the market value of this IPO time blueberry group, likely smoothly over 150 billion US dollars! 8月1号那天,蓝莓集团就要正式登陆纳斯达克证券交易所,韩宣自己也有点紧张,因为这次的IPO,将会是历史上规模最大的一次,高盛集团分析师预计,这次IPO时候蓝莓集团的市值,很可能会顺利超过1500亿美元！ The digit is extremely astonishing, but considering profit of group affiliated several projects, is not excessive, looks like in certain people, as if also low. 数字太过惊人,但考虑到集团旗下几项目的盈利情况,并不算过分,在某些人看来,似乎还低了点。 In the world 41% mobile handset markets, 77% MP3 music player markets and 4.6% PC end notebook computer markets, are seized by the blueberry group now strongly. 要知道,世界上百分之四十一的手机市场、百分之七十七的MP3音乐播放器市场、百分之四点六的PC端笔记本电脑市场,如今都被蓝莓集团给强势占领了。 Is counted one to be able for the company to create the profit again in large numbers continuously the key technology patent, as well as blueberry group rising potential value- brand, the market value is impossible only to be the profit per annum total amount 14 times, the courage of Morgan Stanley analyst is bigger than Goldman Sachs Group, the given estimate market value is, between 180 billion US dollars to 200 billion US dollars. 再算上一大批能够为公司源源不断创造利润的重要技术专利,以及蓝莓集团如日中天的潜在价值-品牌,市值不可能只达到每年利润总额的十四倍,摩根士丹利分析师的胆子比高盛集团大,给出的预计市值为,1800亿美元到2000亿美元之间。 Han Xuan from the document, sees the relevant parties material time, cannot bear the corners of the mouth go up smiles. 韩宣从文件里,看见有关方面的资料时候,忍不住嘴角上翘笑了笑。 In his opinion, these analysts, still underestimated the real value of blueberry group, or underestimated investors the confidence to this company, historically presents so large-scale IPO for the first time, they not enough experience accurate reference analysis, therefore chose the relatively safe way to estimate it. 在他看来,这些分析师们,仍然低估了蓝莓集团的实际价值,或者说低估了投资者们对这家公司的信心,历史上第一次出现如此大型的IPO,他们并没有足够的经验去准确参考分析,于是选择了相对保险的方式来预计它。 Various famous investment banks, the given market value estimate is different, but regardless, is „suggestion has” to investors' suggestion completely. 各家著名投行,给出的市值预估不尽相同,但无论哪一家,给投资者们的建议全部都是“建议持有”。 These specialized investment banks, usually work carefully, but this chapter which aspect, regardless of stemming from considered, possibility that they cannot see the blueberry group IPO failure...... 这些专业的投行,平时做事小心谨慎,可是这回无论出于哪方面考虑,他们都看不到蓝莓集团IPO失败的可能性…… Goes on the market a company in United States, is not a simple matter. 在美国将一家公司上市,并不是件简单的事情。 Must choose the facilitating agency, to choose the listing location, to choose the right time, to the enterprise conduct the reorganization reorganization, in addition to formulate the price sector, these things enough a boss company, are quite busy. 要选择中介机构、要选择上市地点、要选择正确时机、要对企业进行重组整改、另外还要制定价格区间,这些事情足够把一家公司的老板,忙得团团转。 United States has the investment bank of special help listing, before Han Xuan, has looked for them, and for this reason paid for a big expense, currently East West Bank also has department that is responsible for this aspect business, but wants to go on the market blueberry group jumbo, and wants to make the ideal progress, the light will be makes East West Bank complete will have enough to do. 美国有专门帮助企业上市的投资银行,韩宣以前也找过他们,并且为此支付了一大笔费用,现在华美银行也有负责这方面业务的部门,但是想要将蓝莓集团这尊巨无霸上市,并且希望取得理想成绩,光是让华美银行去完成会很吃力。 Has considered this, therefore the snowy mountain group annual meeting time, Han Xuan offered the olive branch to these able investment banks last year, making them assist East West Bank, was responsible for this IPO item together. 早就考虑到这点,所以去年雪山集团年会时候,韩宣向那些有能力的投行伸出了橄榄枝,让他们协助华美银行,共同负责这次IPO事项。 Besides East West Bank, another three participate, is his old acquaintance, respectively be Citigroup, Goldman Sachs and Morgan Stanley, the businesses of these three established enterprises, covers the all over the world sufficiently, besides the expense is quite high this shortcoming, sets up efficiency that the matter comes, truly makes one unable to pick up the problem. 除了华美银行以外,还有另外三家参与进来,都是他的老熟人,分别为花旗、高盛和摩根士丹利,这三家老牌企业的业务,足以覆盖世界各地,除了费用比较高这个缺点以外,办起事情来的效率,确实让人挑不出毛病。 Before the listing, they will be responsible for analyzing the industry and company situation, with by determining investor whether has the demand , to formulate the release structure and appraisal company value to the stock, and formulation recommends the promoted plan of stock to the investors. 上市前,他们会负责分析行业和公司情况,用以确定投资者是否对股票有需求、还要制定发行结构、评估公司价值、以及制定向投资者们推荐股票的推广策划。 They are responsible for managing the entire transaction, but also was Han Xuan organized a specialized adviser team and ensure achieved all business goals, making IPO successfully complete, what a pity finally cannot use, these people became the adviser team of Anthony executive officer. 他们负责主持整场交易,还为韩宣组织了一支专业的顾问团队,确保实现所有业务目标,让IPO顺利完成,可惜最后没能用上,那些人成了安东尼执行官的顾问团队。 This chapter of blueberry group listing is very important, Han Xuan can be busy being loaf, the thrown down these things, must some people be responsible for cleaning up for him, the Anthony executive officer became the optiman very much sad. 这回蓝莓集团的上市活动很重要,韩宣可以忙着偷懒,丢下的那些事情,就必须有人负责为他擦屁股,安东尼执行官很悲催地成了最佳人选。 For nearly half a month the time, he went to more than ten countries, is busy preparing for the listing, before conducting by the industry calls it the listing „road show”, mainly communicates and recommends the stock with the investor, in this period always had the matter of being able to finish. 近半个月时间以来,他已经去过十多个国家,忙着为上市做准备,举办被行业内称之为上市前的“路演活动”,主要是与投资者沟通并推荐股票,期间总有忙不完的事情。 Moreover, forthcoming shareholders'meetings, boards of directors, boards of supervisors, independent directors, board of directors secretaries wait/etc items, 另外,即将组建的股东大会、董事会、监事会、独立董事、董事会秘书等等事项, Also must put on the agenda to start to arrange, these things give the Han Xuan personal secretariat to be responsible. These keep the secretaries and assistants in snowy mountain group headquarters, usually works not Secretary Dawson to be relaxed, even can say that is more tired. 也必须提上日程开始筹备,这些事情都交给韩宣的私人秘书处负责。那些留在雪山集团总部的秘书和助理们,平时工作并不比道森秘书轻松,甚至可以说更加劳累。 Secretary Dawson without doubt is the object who they envy, thinks that he accompanies the young boss to walk to play all day . Moreover the wages and bonus are very high...... 道森秘书无疑是他们羡慕的对象,认为他整天陪小老板走走玩玩,而且工资和奖金还特别高…… Many people will regard the company spokesman Han Xuan, is „mascot” general existence, rather than one of the practical entrepreneur reasons , because he was really lazy. 许多人之所以会把韩宣当成公司代言人,也就是“吉祥物”一般的存在,而不是实干企业家的原因之一,就是因为他实在是太懒了。 Some media unexpected investigation discoveries, entire last year, he has only gone to four headquarters unexpectedly, the most time flower in the traveling and casual aspect, this in other companies, is almost the unlikely matter. 有媒体意外调查发现,整个去年,他竟然只去过四次公司总部,将大半时间花在了旅游和休闲方面,这在其他公司,几乎是不可能发生的事情。 Han Xuan is very lazy, gives all things completes, without the specially anxious matter, the telephone is even disinclined to give them to hit, started to arrange to go on the market from last year, until now several days then hold IPO, he seemed like just thought, since attention the progress of this matter. 韩宣真的很懒,把所有事情都交给手下们去完成,如果没有特别急的事,连电话都懒得给他们打,从去年就开始筹备上市,直到现在还有几天便举行IPO,他才像是刚想起来,关注起这件事情的进展情况。 At the end of April the time, Han Xuan has signed an authorization file. 在今年四月末时候,韩宣签署过一份授权文件。 The Anthony executive officer this prospectus, presents to the United States Securities and Exchange Commission, seeks the release blueberry group about 45% stocks, according to at that time the price of estimate calculates, the issuance scale is about 60 billion US dollars. 安东尼执行官代为将这份招股说明书,递交给美国证券交易委员会,寻求发行蓝莓集团大约百分之四十五的股份,按照当时预估的价格来算,发行规模大约为600亿美元。 Originally in early June, then can go on the market officially, but as a result of „N” promotion of device line, obtains the unexpected irritable echo, making the blueberry group further establish in the dominant position of cell phone sales market, the offer price that before set affirmed to lower, in addition Han Xuan does not want to make it go on the market prematurely, towed is two months. 本来在六月初,便可以正式上市,但由于“N”系列手机的推出,取得出人意料的火爆反响,使得蓝莓集团进一步奠定了在手机销售市场的主导地位,之前制定的发行价格肯定低了,再加上韩宣不想让它过早上市,一拖又是两个月时间。 Half a month ago, the Anthony executive officer went on the market for the blueberry group, holds the first time „road show”, the place decided in New York Waldorf Astoria Hotels & Resorts. 半个月前,安东尼执行官为蓝莓集团上市,举行第一次“路演”,地点定在纽约华尔道夫酒店。 Originally estimated that can have about 1000 investors to participate, but eventually the participants achieve more than 1700 people, does not have enough position, many people stand in that even was pushed to arrive at the outside hall in conference room. 本来预计会有一千名左右的投资者参加,但最终参与人数达到一千七百多人,没有足够的位置,许多人都站在那,甚至被挤到会议室的外厅。 The approach time investor lines up, the entire Waldorf Astoria Hotels & Resorts entrance stood the person, CEO of Sequoia Capital spoke frankly, oneself did the financial circle business of most lifetime, a IPO weaponry saw, but was shocked by the blueberry group. 进场时候投资者排成长队,整个华尔道夫酒店门口站满了人,红杉资本的CEO坦言说,自己做了大半辈子的金融界生意,IPO阵仗见多了,可还是被蓝莓集团所震撼。 The main material writes very in detail, news that Han Xuan wants to know before, mostly record in inside. 主要资料写得很详细,韩宣之前想知道的消息,大多记录在里面。 The authority of New York subsidiary company head is not high, today asks them to come, but wants to deepen the communication between upper and lower layers, chats simply, understood that some do not calculate the important situation, then made their each one be busy at own matter. 纽约分公司负责人的职权不高,今天找他们过来,只是想加深上下级之间的沟通,简单聊了聊天,了解一些不算重要的情况,便让他们各自去忙自己的事情了。 In human history largest listing financing, will soon perform in the NASDAQ stock exchange, when his boss does not worry, the investors, the investment institutions and media soon were crazy, is conceivable, this IPO will be one huge capital grand feast that will carve up the cake. 人类历史上规模最大的上市融资,即将在纳斯达克证券交易所上演,他这位当老板的不着急,投资者、投资机构和媒体们却快要疯狂了,可以想象出,本次IPO将会是一场瓜分蛋糕的庞大资本盛宴。 In the evening rains, cannot go to the spiral building roof to play, had the sumptuous dinner in youth Pujia especially, later goes by car to stroll everywhere, examines the apartment estate that the company develops with him. 当晚下了场雨,没能去螺旋大厦楼顶玩,在特郎普家吃了顿丰盛的晚餐,之后坐车四处逛逛,和他一起查看公司开发的公寓楼盘。 In the following several days, he and Anya went to Pulau Coney Amusement park to take vacation, but also visited that side the printing shop, this, arrived quickly on August 1... 在接下来的几天里,他和安雅去了趟康尼岛游乐场度假,还参观了印刷厂那边,就这样,很快来到八月 1 号… Please remember this book first round domain name:. 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