MSG :: Volume #14

#1388: The media emperor is on the decline

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Sumner. Redstone, some people had a nickname to be called the media emperor to him. 萨姆纳.雷石东,有人给他起了个外号叫做传媒帝王。 His has been full of the legend his entire life. The poor birth made him have to battlefield fight, he who has attended the second war even has the title of second war hero. But after the second war, he was actually joins in the media domain, started to strive for success in this domain furiously. Starts an undertaking from 30 years old to quickly 60 years old. His life averagely not wonderful, company radically motionless look that oneself try hard to manage. According to such trend, he to dying, is impossible to achieve the situation of media emperor. However when he was 58 years old, a fire changed all. 他的一生充满了传奇。贫寒出生让他不得不在战场上打拼,参加过二战的他甚至有着二战英雄的称号。而在二战之后,他却是投身到了传媒领域中,开始在这个领域中奋力拼搏。从30岁创业到快60岁。他的人生平平无奇,自己努力经营的公司根本不动神色。按照这样的趋势来看,他就算是到死,也根本不可能做到传媒帝王的地步。但是就在他58岁的时候,一场火灾改变了一切。 He was burnt by the specific weight, was almost killed. He who however is survived has not been unable to recover because of this, instead regards this is the life presents the transformation the turning point. Also from when he was 60 years old started, he started himself to create the life of miracle. 他被重度烧伤,几乎丧命。但是大难不死的他并没有因为这个而一蹶不振,反而是把这当成是自己生命出现转变的契机。也就是从他60岁的时候开始,他开始了自己创造奇迹的人生。 63 years old sold off the family property to purchase at that time not famous Viacom, grew strong Viacom, until purchased Paramount at age 70. Then is 76 years old, purchases the cbs television network by 46 billion US dollars. Until here, Viacom in his hands is became the world topest media company, but he, became the legendary big shot who the entire media industry deserves. 63岁变卖家产收购了当时并不出名的维亚康姆,一路将维亚康姆发展壮大,直到在70岁时收购了派拉蒙。然后是76岁,以46000000000美元收购cbs电视网。直到这里,维亚康姆在他手里已经是成为了世界最顶尖的传媒公司,而他本人,也成为了整个传媒业当之无愧的传奇大亨。 The so special experience naturally also has brought the huge prestige to him, is called he of media emperor, in company that in this is created by oneself one, always kept promises. Even if now, he was old, and stepped down to secret, he had such confidence. He thinks himself, so long as said, the shareholders will respond his action. However unfortunately, the matter is actually not this that he thinks. 如此特殊的经历自然也给他带来了巨大的声望,被称为传媒帝王的他,在这个由自己一手缔造出来的公司里,从来都是说一不二的。就算是现在,他已经年纪大了,并且退居到幕后了,他还是有这样的信心。他认为自己只要这么说,股东们都会响应他的举动。但是可惜的是,事情却并不是他所想的这样。 Almost in instance that he took a stand, had the shareholder to start with him to sing an opposing tune. 几乎就在他表态的瞬间,就已经是有股东开始和他唱起了反调。 „Mr. Redstone, I thinks that you must know. We a all year round income was substantially was dropping last year. On the stock market our situation has been low, even said before the shareholder has the turbulence, our stock prices even once dropped 25%. This means anything, your excellency you should clearly be very right. But now, the turbulence of stock market is intensifying, our losses are also expanding. If we did not accept such premium purchase at this time, makes up the losses of our these shareholders, you think how long our these shareholders can also insist?” “雷石东先生,我想你要知道。我们去年一整年的收益都是在大幅下降的。股市上我们一直局势低迷,甚至说在股东发生动荡之前,我们的股价甚至一度跌落了25。这意味着什么,阁下你应该很清楚才对。而现在,股市的动荡正在加剧,我们的损失也正在扩大。如果这个时候我们不接受这样的溢价收购,来弥补我们这些股东的损失的话,你认为我们这些股东还能坚持上多久呢？” „This is not you betrays the reason of company, Sir. You should know, the declining tendency in company is only temporary, the entire world was being affected because of turbulent. We will restore, but to that time, the income of company enough has filled your today's losses. You must do, only then waited, that is all.” “这不是你们出卖公司的理由,先生。你应该知道,公司的颓势只是暂时的,全世界都在因为动荡而受到影响。我们会恢复的,而到了那个时候,公司的收益足够填补你们今天的损失。你们要做的只有等待,仅此而已。” Sound Redstone of shareholders cannot neglect, but this does not mean that he will transform oneself idea because of them. Redstone is called the man of emperor as one, being proud at heart naturally is the supernormal person. Therefore he almost refuted immediately, even said that is almost is using a powerful the tone, oppresses these so-called shareholders. 股东们的声音雷石东是不能忽略的,但是这并不意味着他就会因为他们而转变自己的想法。雷石东作为一个被称作是皇帝的男人,心里的自负自然是远超常人的。所以他几乎是立刻地就反驳了起来,甚至说几乎是在用一种强力的语气,来压迫这些所谓的股东。 He thinks that oneself can achieve this point, so long as oneself manner enough strength, these shareholders absolutely are impossible to neglect oneself opinion. Was a pity, this idea was feasible in the past, today is actually completely not feasible. 他以为自己能做到这一点,只要自己的态度足够的强硬,这些股东们就绝对不可能忽视自己的意见。只是可惜,这个想法在过去可行,在今天却已经是完全不可行的了。 Viacom develops today, even if he were a founder, is actually is impossible to control such big group completely. The stock in his hand are many, but absolutely is impossible to cross other shareholders to decide the whereabouts of entire group, but at present this time, once some shareholders started to indicate clearly their manner time, his words will again not have the past weight/quantity. 维亚康姆发展到了今天,即便他是创始人,其实也已经是不可能完全地掌控这么大一个集团。他手里的股份多,但是却绝对不可能越过其他的股东去决定整个集团的去向,而在如今的这个时候,一旦一些股东已经开始旗帜鲜明地表明他们的态度的时候,他的话语就不会再有以往的分量。 „Waiting, Mr. Redstone. We did not have the time to wait. Our losses so serious, even said that our properties were affected. With it the time waste in this any future waiting, we rather now has not achieved this exchange. Most at least such does, our losses can be made up, even said, perhaps we can also slightly gain one.” “等待,雷石东先生。我们已经没有时间来等待了。我们的损失如此的惨重,甚至说我们的资产都已经是受到了影响。与其把时间浪费在这种没有任何未来的等待上,我们宁愿现在就达成这笔交易。最起码这么做,我们的损失能够得到弥补,甚至说,我们也许还能小赚上一笔。” Some people said such words, but nature, some people have tallied. That was not two people said that but was many people was saying. When these people gather in together, the strength that they represent has decided the entire Viacom Group sufficiently future. 有人说出了这样的话,而自然的,也就有人跟着符合了起来。那不是一个两个人这么说,而是许多人都在这么说。而当这些人汇聚在一起的时候,他们所代表的力量已经是足以决定整个维亚康姆集团的未来的了。 This is Redstone has not thought matter, he has not thought that oneself at this time, will obtain a thorough betrayal unexpectedly. This made in his innermost feelings brim with the anger, making his reason be under an intermittent formidable impact. 这是雷石东从来没有想过的事情,他从来没有想过,自己居然会在这个时候,得到一场如此彻底的背叛。这让他的内心里都洋溢起了怒火,让他的理智都受到了一阵阵强大的冲击。 At this time, he wants to disobey his shareholders to shout abuse to these, but the reason told him, he cannot such do absolutely. 这个时候,他真的想对这些违逆他的股东们破口大骂,但是理智却告诉他,他绝对不能这么做。 Does this will thoroughly only advance the opposite to go these shareholders, once they stood and the relative standpoint thoroughly, then he was powerless. At this time, he must have the majority of shareholder's support, but wanted to have such support, he must before him made, promised an absolute achievable benefit to them. 这样做只会把这些股东彻底地推到对面去,而一旦他们彻底地站在了和自己相对的立场上,那么他就更加地无力回天了。这个时候,他必须要得到大部分的股东的支持,而想要得到这样的支持,他就必须像他以前做的那样,给他们许诺出一份绝对可以实现的利益。 This in the past was not issue, because past world was a gold ore, the big capitalist like him only needed to wield pickaxe, can dig out a big gold/metal to come out. However now, the US turned into this appearance, most enterprises also can only be the self-preservation. He is certainly impossible that degree that achieved oneself past to achieve. 这在以往不是什么问题,因为以往的世界就是一个金矿,像他这样的大资本家只需要挥动镐子,就能挖出好大的一块金出来。但是现在,美国已经变成了这个模样,绝大多数的企业也都只能是自保而已。他当然不可能做到自己以往所做到的那个程度。 This time he can only promise a blank purely the check. But fellow who a check of blank can touch these wily old foxes? He does not need to know the answer. 这个时候的他只能单纯地许诺一张空白的支票。而一张空白的支票能够打动这些老奸巨猾的家伙吗？他根本不用想就知道答案。 Can the painstaking care that laborious have created for a lifetime, reduce to others' hand in like this? This idea just in his mind raised, is makes his entire innermost feelings send coldly. He cannot make the matter absolutely this, he cannot such be fallen into by oneself painstaking care to others hand in absolutely. He must prevent all these, he must let such terrifying inlet close. 难道说自己辛苦了一辈子缔造出来的心血,就要这样沦落到别人的手中了吗？这个想法刚刚在他的心中升起,就已经是让他的整个内心都发寒了起来。他绝对不能让事情变得这样,他绝对不能让自己的心血就这么沦入到别人手中。他必须阻止这一切,他必须要让这样恐怖的事情停止下来。 However, does he this do? 80-year-old Redstone after all is an old person, his energy was inferior to the past, before his brain did not have, detachable. In a such time, he cannot even find out a reasonable broken bureau method. However, he after all is that media emperor, he after all is that legendary character. Even if on the brain were insufficient, but experiences and story actually sufficiently points out the direction for him. 但是,他到底该怎么做呢？已经80多岁的雷石东毕竟已经是个老人了,他的精力不如从前,他的脑子也没有以前活络。在这样的一个时候,他甚至想不出一个合理的破局方法来。不过,他毕竟是那个传媒皇帝,他毕竟是那个传奇人物。即便是大脑上已经不够用了,但是经验和阅历却已经是足以为他指明方向。 Has words to be called solution Ling also to be the bell person. He knows that oneself now the difficult position in board of directors completely is the shareholders who because these are singing an opposing tune with her cause. If must open up the perspective, must catch up to be good from the bodies of these people. That shareholder, that represented had once invested Viacom's the fellow of financial group, he was the direction that need to try hard. 有句话叫做解铃还须系铃人。他知道自己如今在董事会里的困境完全是因为那些在和她唱反调的股东们所引起的。所以如果要打开局面,恐怕还是要从这些人的身上发力才行。那个股东,那个代表了曾经投资了维亚康姆的财团的家伙,他就是自己所需要努力的方向。 He of clear this point could not attend to these false things at heart at this time, he has almost clarified the carriages and horses, has been saying with the fellow who he sings an opposing tune to that. 心里清楚这一点的他此时已经顾不上那些虚伪的东西了,他几乎是摆明了车马的,就对着那个一直在和他唱反调的家伙说道。 „Sir, I do not know how behind you or you these people think. However I must tell you am, don't me, when the fool deceives. Right, the US present situation is not very good, but likely is your such net worth trillion fellows, absolutely not because will such select the turbulence to be in the situation that type must lose everything. This is not you brings to deceive my reason, is not you brings to betray Viacom's excuse. You want anything, told me, so long as I could pay this price, I paid it, by as preserving Viacom's price.” “先生,我不知道你或者你背后的那些人是怎么想的。但是我要告诉你们的是,别把我当傻子糊弄。没错,美国现在的情况是很不好,但是像是你们这样身家亿万的家伙,绝对不会因为这么点动荡就到了那种要倾家荡产的地步。这不是你们拿来糊弄我的理由,也不是你们拿来背叛维亚康姆的借口。你们到底想要什么,告诉我,只要我付得起这个代价,我支付它,以作为保全维亚康姆的代价。” „Preserves Viacom? Mr. Redstone, aren't you clear? We such do to make Viacom well.” “保全维亚康姆？雷石东先生,难道你不明白吗？我们这么做是为了让维亚康姆变得更好啊。” On the face is hanging the meaningful smiling face, that such has said in the shareholder of singing an opposing tune. 脸上挂着意味深长的笑容,那个一直在唱反调的股东就这么说道。 „The present world center is not the US. No matter we acknowledged or did not acknowledge, this point will not change. But Viacom as US Corporation, its majority market almost establishes in the US. This in the past, was his successful foundation. However now, all these only will become Viacom's implications. Viacom wants to develop, the best means open the mainland market in other side of the ocean. Naturally, your I know how this point is the only our strengths cannot achieve. That market has decided his limit. To open there, must have a special turning point to be good. But now, this special turning point has been placed in our front. Therefore we possibly are why endless our holds him, instead can according to such him who you said keep them out? This and our benefits do not tally, don't forget, we were the capitalist, the capitalist should not with our benefit be the enemies!” “现在的世界中心已经不是美国了。不管我们承认或者不承认,这一点都是不会改变的。而维亚康姆作为一家美国公司,它的大部分市场几乎建立在美国上。这在过去,是他成功的基础。但是现在,这一切只会成为维亚康姆的拖累。维亚康姆想要发展,最好的办法还是开辟出大洋彼岸的大陆市场。当然,你我都知道,这一点是单凭我们的力量怎么都做不到的。那个市场决定了他的限制。想要开辟那里,非要有一个特殊的契机才行。而现在,这个特殊的契机已经摆在了我们的面前。所以为什么我们不尽我们可能的抓住他,反而是要按照你说的那样把他拒之门外呢？这和我们的利益可不相符,别忘了,我们是资本家,资本家不应该和自己的利益为敌！” Extremely every reason has braved from his mouth, is actually lets Redstone at heart anger. He acknowledged these words a little truth, but this was his enterprise, is thing that his created. Its should not decide by these so-called capitalists in the future, but should decide by him. But he, is how impossible to accept a such decision. 极其充分的理由从他的嘴里冒了出来,却是让雷石东的心里更加的愤怒。他承认这句话有点道理,但是这是他的企业,是他的一手缔造出来的东西。它的未来不应该由这些所谓的资本家来决定,而是应该由他自己来决定。而他,怎么都不可能接受这样的一个决定。 „I said that what is the price? I rather pay such price, will not make you control Viacom's future absolutely. It is my, only then I have this right.” “我说了,代价是什么？我宁愿支付这样的代价,也绝对不会让你们来主宰维亚康姆的未来。它是我的,只有我才拥有这个权利。” „What's wrong, you think?” On the face revealed one to sneer, that shareholder disdain was saying to him on a face. „Sorry, Mr. Redstone. I do not think that you can pay such price. This is several big financial group common decisions, we hope that opens the front door of that country by this opportunity. You were selected are your luck. Naturally, if you are not willing to accept this type if lucky, then I can only say, this becomes your misfortune.” “怎么,你是这么认为的吗？”脸上露出了一丝冷笑,那个股东就一脸不屑地对着他说道。“很抱歉,雷石东先生。我并不认为你能支付得起这样的代价。这是几大财团共同的决定,我们希望借由这个机会来打开那个国家的大门。你被选中是你的幸运。当然,如果你不愿意接受这种幸运的话,那么我只能说,这将会成为你的不幸。” „Everybody's shareholder here is a testimony. You can ask them, is willing to support you, keeps this to make them lose the benefit on unceasingly the broken ship? Is willing with our financial group same place, to open a new century together?” “各位在这里的股东就是个见证。你可以问问他们,是愿意支持你,留在这艘让他们不断损失利益的破船上呢？还是愿意和我们财团一起,共同地开辟出一个新世纪呢？”
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