The evening news, the broadcast, the television, everywhere is the «A Bite of China» news. 晚报,广播,电视,到处都是《舌尖》的新闻。 «A Bite of China wins first!» 《舌尖勇夺第一！》 «Zhang Ye restoration miracle!» 《张烨再造奇迹！》 «this is a documentary film crazy counterattack!» 《这是一场纪录片的疯狂逆袭！》 The «CCTV 14 channels fire the first spear|gun that documentary film has stood up from failure!» 《央视14频道打响了纪录片翻身的第一枪！》 «dances lightly became the set-off of A Bite of China!» 《翩翩起舞已成为舌尖的陪衬！》 «A Bite of China is hopeful nearly five years of highest television Program Viewership Ratings that breaks The Voice to create!» 《舌尖有望打破好声音缔造的近五年最高电视节目收视率！》 The «documentary film spring came really!» 《纪录片的春天真的来了！》 «impossible counterattack! This is crazy a day!» 《不可能的逆袭！这是疯狂的一天！》 «Qin Garden Spring - snow Calligraphy shocking nation!» 《沁园春-雪书法震惊全国！》 «Zhang Ye has layer on layer inscribed his name in the documentary film history!» 《张烨在纪录片历史重重写上了他的名字！》 On the same day in the unit, comes the Congratulations person everywhere, that once Grandma did not hurt the CCTV 14 channels that the uncle did not love, all of a sudden became the lead, the person entire day of Yan Tianfei and 14 channels has not closed the mouth, every so often was speaking, other time were smiling. 当天在单位,到处都是来恭喜的人,那曾经姥姥不疼舅舅不爱的央视14频道,一下子成为了主角,闫天飞和14频道的人整整一天都没合上嘴,很多时候都在说话,其余的时间都在笑。 „Old Yan, was too fierce!” Vice- Director of other channels said. “老闫,太厉害了！”一其他频道的副总监道。 Yan Tianfei laughs, „also good.” 闫天飞哈哈大笑,“还行吧。” The leadership of another channel said: „Our CCTV most fucking awesome first channel made you give to do, you were really good!” 另一个频道的领导道:“咱们央视最牛-逼的第一频道都让你们给干下去了,你们是真行啊！” Yan Tianfei said with a smile: „Luck, luck!” 闫天飞笑道:“运气,运气！” Finally gets off work quickly, Yan Tianfei was also called the office district by CCTV Assistant Station Chief Zhou. 最后快下班的时候,闫天飞还被央视的周副台长叫去了办公区。 „Old Zhou, do you look for me?” Yan Tianfei said. “老周,你找我？”闫天飞道。 Assistant Station Chief Zhou the corners of the mouth somewhat twitches, said: „Your this doing good of , are good, Station Leader just met also to carry on the oral praise to you.” Under, he said: „Previous CCTV Channel 1 manages money that you borrow, I notified them, you said one with the finance that side, today within can give back to you, other, what your channel also has to request, when the time comes can raise with stage, was right, manpower enough?” 周副台长嘴角有些抽搐,道:“你们这次做的很不错,非常不错,台领导刚刚开会还对你们进行了口头表扬。”顿了下,他说道:“上次央视一套管你们借的钱,我已经跟他们打招呼了,你跟财务那边说一声,今天之内就能还给你们,其余的,你们频道还有什么要求,到时候可以跟台里提,对了,人手够不够啊？” Yan Tianfei bright mirror, has not said anything at heart, „sufficient.” 闫天飞心里明镜似的,却没说什么,“够用。” Assistant Station Chief Zhou asked: „Equipment? The insufficient words you momentarily raise, my here gives you to arrange.” 周副台长问道:“设备呢？不够的话你随时提,我这边给你安排。” Yan Tianfei said: „Sufficient.” 闫天飞道:“都够用。” Assistant Station Chief Zhou manner to 14 channels with formerly completely was just like different, now, no one has the means contempt and disregards them! 周副台长对14频道的态度已经俨然和先前完全不一样了,现在,谁也没办法轻视和无视他们了！ In the evening. 晚上。 Some networks and media as well as the professionals are analyzing the «A Bite of China» successful reason. 网络和一些媒体以及业内人士都在分析《舌尖》成功的原因。 „Why can documentary film the fire become this appearance?” “为什么纪录片能火成这个样子？” „This scene, is really unprecedented, hears something never heard of before!” “这种场面,真的是前所未见,闻所未闻啊！” „High-definition camera played very essential role, these scene were too fine, therefore has added on fresh Halo to these food and good food, with a brand-new angle demonstrating, the audiences had not seen such has patted documentary film, therefore shows respect for somebody's ability very much!” “高清摄像机起了很关键的作用,那些镜头太精致了,所以给那些食材和美食加上了一层新鲜的光环,用一种全新的角度给展示出来了,观众们从没见过这么拍纪录片的,所以很买账！” „So, actually the Zhang Ye selection is also incessantly good, I have admired most Zhang Ye is his vision and assurance to market, was too specialized, he has not imitated others, but has laid out our Republican country one's own characteristics documentary film, has laid out our country one's own character and temperament, this is «A Bite of China» can succeed the most essential point! Has a look at these scene, has a look cuisine and national culture that in these scene shows, the sincerity of Zhang Ye and his team manifested was incisive, if this film is not hot, that what film fire?” “不止如此,其实张烨的选材也好,我一直最佩服张烨的就是他的眼光和对市场的把握,太专业了,他从没有模仿过别人,而是把纪录片拍出了咱们共和国自己的特色,拍出了咱们国家自己的风骨和气质,这是《舌尖》能成功最关键的一点！看看那些镜头,看看那些镜头里展现的饮食文化和民族文化,张烨和他团队的诚意已经体现的淋漓尽致了,这种片子要是不火,那什么片子火？” „Source material is very good!” “素材很棒！” „You discover not to have, many other documentary film mostly in popular science, in education person, but «A Bite of China» is not, «A Bite of China» in recording a story, shows with the simplest method to the audience, meets the rusticity , can therefore cause alarm, brings back in everybody's recollection and sense of taste the most primitive hope!” “你们发现没有,其他很多纪录片大都是在科普,是在教育人,而《舌尖》不是,《舌尖》只是在记录一个故事,用最朴实的方法展现给观众,接地气的很,所以才能引起共鸣,勾起大家的回忆和味觉上最原始的渴望！” „This film was too classical!” “这部片子太经典了！” „As keeps off the television Program words, this absolutely is Royal Rank, but as documentary film words, «A Bite of China» deserves is in the Domestic history first documentary film! Hassle-free!” “作为一挡电视节目的话,这绝对是殿堂级的,而作为一部纪录片的话,《舌尖》当之无愧是国内史上第一的纪录片！毫无争议！” The «A Bite of China» reputation was good, as good very much to like looking to 90 years old of under to * the year children as on that good industry to relate certain professionals who not good even still online to have bickered to several with Zhang Ye, today in public revealed the appreciation to «A Bite of China»! 《舌尖》的口碑太好了,好到上到90岁高龄下到*岁小孩儿都很爱看,好到有几个业内跟张烨关系不太好甚至还在网上斗过嘴的某些业内人士,今天都在公开场合对《舌尖》表露出了欣赏！ As for Zhang Ye one's own, spent some time to analyze the «A Bite of China» successful reason actually, in his Earth, «A Bite of China» was very slow heat, average Viewership Ratings was also inferior that «The Voice», but on this different Earth, a lot had the change, for example «The Voice» in low market environment and was inferior to Zhang Ye once Viewership Ratings of that world, regardless of average Viewership Ratings and highest Viewership Ratings has given some discounts, this was many objective factors creates, the retransmission of network on diverging very big one batch. The audiences, said in actually this world looked the «The Voice» person has been short, but had been shared by the network, many people looked at «The Voice» online, but has not watched the television, Viewership Ratings will be naturally lower. But «A Bite of China» because of the alliance and publicity of Zhang Ye, because on this Earth Republican country Domestic in the cultural flaw of documentary film domain, making this documentary film show „might” ahead of time! 至于张烨自己,其实也花了一些时间分析了一下《舌尖》成功的原因,在他那个地球,《舌尖》是很慢热的,平均收视率也不如《好声音》,但在这个不一样的地球上,很多事情都有了变化,比如在低迷市场环境下的《好声音》并不如张烨曾经那个世界的收视率,无论平均收视率和最高收视率都打了一些折扣,这是很多客观因素造成的,网络的转播就分流了很大一批。观众,倒不是说这个世界上看《好声音》的人少了,而是被网络分摊了,好多人在网上看了《好声音》而没有看电视,收视率自然会低一些。而《舌尖》又因为张烨的加盟与宣传,因为这个地球上共和国国内在纪录片领域的文化缺失,让这部纪录片提前展现了“威力”！ These are the reasons. 这些都是原因。 ...... …… Late eight points. 晚八点。 The CCTV 14 channels, «A Bite of China» begins broadcasting. 央视14频道,《舌尖》开播。 The fourth volume, «time Flavor». 第四集,《时间的味道》。 „time is the good friend of food, time is also the mortal enemy of food.” “时间是食物的挚友,时间也是食物的死敌。” „To preserve food, we, although had many and varied science and technology way, however pickles, air seasoning, to be drunk badly and smoking and so on ancient methods, when maintaining freshness, once accidentally helped us obtain sometimes even was entirely different and mellower with the fresh food the tasty flavor. Until now, these by food that time two times make, is still affecting the daily diet of China person, and is containing the Chinese nation regarding the some special feelings of taste and morals of the time.” “为了保存食物,我们虽然已经拥有了多种多样的科技化方式,然而腌腊、风干、糟醉和烟熏等等古老的方法,在保鲜之余,也曾意外地让我们获得了与鲜食截然不同、有时甚至更加醇厚鲜美的味道。时至今日,这些被时间二次制造出来的食物,依然影响着中国人的日常饮食,并且蕴藏着中华民族对于滋味和世道人心的某种特殊的感触。” „Early morning of fall, the ancient Hulan river water winds through the wilderness......” “秋日的清晨,古老的呼兰河水流过原野……” ...... …… Guangzhou. 广州。 Some household of building. 某户楼房。 The family of three are looking at 14 channels, child is only nine years old. 一家三口正在看14频道,孩子才只有九岁。 „Mom, is quite attractive.” “妈妈,好好看。” „Yes, is really good.” “是啊,真是不错的。” „I must eat the ham!” “我要吃火腿！” „Good, mother gives you to access the net to buy.” “好,妈妈给你上网买。” „I must eat now.” “我现在就要吃。” „Now the market pulls.” “现在市场都打样了啊。” ...... …… Tianjin. 天津。 Some restaurant. 某餐馆。 „This Program?” “这是嘛节目？” „«A bite of China», don't you know?” “《舌尖上的中国》啊,你不知道啊？” „Really good, look at my you appetite greatly to open!” “真不错啊,看得我你嘛胃口大开啊！” „I linked am looking at three issues!” “我都连着看三期了！” „Zhang Ye this dubbing is really steady, pleasant to hear!” “张烨这配音还真稳重,好听！” ...... …… Capital City. 京城。 „Sports match started!” “球赛开始了！” „Watches any soccer! Looks at «A Bite of China»!” “看什么足球啊！看《舌尖》！” „I faint, no, you turn head from online to look!” “我晕,别啊,你回头从网上看啊！” „That is not good, felt that is different! This style documentary film, the television looks to have the feeling . Moreover the online retransmission video results in comes out next day, I could not wait! This Program you looked knew, became addicted specially! Cannot stop!” “那不行,感觉不一样啊！这种风格的纪录片,还是电视看有感觉,而且网上的转播视频得第二天才出来呢,我是一刻也等不了啊！这节目你看了就知道了,特别上瘾！根本停不下来！” „Real false?” “真的假的啊？” „, This issue is also very attractive today, looks quickly looks quickly!” “哇,今天这期也很好看啊,快看快看！” ...... …… Next day. 第二天。 On Sunday. 周日。 Zhang Ye just went out, received the Fan Wenli call. 张烨刚出门,就接到了范文丽的电话。 „Does Leader Zhang, go to the unit today?” “张导,今天去单位吗？” „I just came out, go.” “我刚出来,去啊。” „I outside broad, the car(riage) have gone bad, hurries to record Program, do you meet me one?” “我在广外呢,车坏了,赶着去录节目,你接我一趟啊？” „Ok, you location round of me.” “行,你把定位发我。” Probably after ten minutes, Zhang Ye has joined Fan Wenli, her assistant is waiting for the trailer in that side, Fan Wenli was on the Zhang Ye BMW, cast off the sunglasses mask. 大概十分钟后,张烨就接上了范文丽,她的助手在那边等着拖车,范文丽则是上了张烨的宝马,把墨镜口罩都摘掉了。 Zhang Ye said with a smile: „How such to carry?” 张烨笑道:“怎么这么背啊？” But Fan Wenli said: „For these days had not been suitable.” 范文丽无奈道:“这几天就没顺过啊。” „How?” Zhang Ye asked. “咋了？”张烨问。 Fan Wenli dumbfounded said: „You, this my pit, we recorded «Dancing lightly» the time is confident, but also is thinking swept away all Program, finally your «A Bite of China» came out, we all became the supporting roles.” 范文丽哭笑不得道:“你啊,这回是把我坑了啊,我们录《翩翩起舞》的时候都信心满满,还想着横扫所有节目呢,结果你《舌尖》一出来,我们全成配角了。” Zhang Ye said: „Resulted, your Viewership Ratings was also good.” 张烨道:“得了吧,你们收视率也不错啊。” „Missed with you far.” Fan Wenli shakes the head saying: „Now possibly has not been including the supporting role, did not have anything to exist to feel basically.” “跟你们差远了。”范文丽摇头道:“现在连配角可能都算不上了,基本没有什么存在感了。” Zhang Ye does not know that what good said that „you allied the fee also to take in any case, around 1 : 00 Viewership Ratings definitely also had to your popularity is not small grows, wasn't this good? My this keeps off documentary film mainly not to have the position of honored guest, otherwise I affirmed that invited you to ally.” 张烨也不知道说什么好,“反正你加盟费也拿了,一点多的收视率肯定也对你人气有不小增长,这不是挺好吗？我这挡纪录片主要就是没有嘉宾的位置,不然我肯定邀请你加盟了。” Fan Wenli has a look at him, said with a smile: „Next time you will lead film to remember to call me again, you do not know that now our «Dancing lightly» Segment Group condition, an atmosphere low, many people were attacked by you are not small, but also some people are hoping your fourth volume of Viewership Ratings drops sharply.” 范文丽看看他,笑道:“下回你再导片子记得叫我,你是不知道现在我们《翩翩起舞》栏目组的状况,气氛一片低迷,好多人都被你打击得不小,还有人盼着你第四集收视率大跌呢。” Zhang Ye smiles said diligently: „Cannot reach an agreement falls.” 张烨笑孜孜道:“也说不好真跌呢。” „I did not think so.” Fan Wenli said. “我可不这么觉得。”范文丽道。 ...... …… CCTV. 央视。 14 channels. 14频道。 The colleagues early came, today had not forced to work overtime, but everybody is not bad, is higher than the normal going to work day attendance rate, comes to early. 同事们都早早来了,今天本来是没有强制加班的,不过大家却一个都不差,比正常上班日子的出勤率还要高,来得还要早。 Zhang Ye one, hears everybody to guess fourth volume of Viewership Ratings. 张烨一来,就听到大家都在猜测第四集的收视率呢。 Zhang Ye. 张烨在等。 Yan Tianfei. 闫天飞在等。 Media. 媒体在等。 «Dancing lightly» that side person also. 《翩翩起舞》那边的人也在等。 After is documentary film, under present this magnificent result, every step is the history that Zhang Ye walks now, is an unknown, everyone has no way to expect. 毕竟是纪录片,在如今这个辉煌成绩下,张烨现在走下来的每一步都是历史,也都是一个未知数,谁也没法预料的。 CCTV Channel 1 and Xu Yipeng Chen Ye and other people of having ulterior motives anticipated that «A Bite of China» will wither suddenly, anticipated when their fourth volume will not have third episode going against heaven's will Viewership Ratings again, this was only has also hope that because their one's own that «Dancing lightly» can stand up from failure has achieved well, did not have the means again to bring it up a level Viewership Ratings, therefore can only hope to be able «A Bite of China» clutching! 央视一套和徐一鹏陈野等一些心怀叵测的人就非常期待《舌尖》会突然萎掉,期待他们第四集不会再有第三集时的逆天收视率,这也是《翩翩起舞》能翻身的唯一希望了,因为他们自己已经做到了最好,已经没办法再把收视率更上一层楼了,所以只能盼着能把《舌尖》给揪下来！ However, the matter has not actually looked like them to imagine develops! 然而,事情却没有像他们想象中那么发展！ 9 : 30 am, national television Program Viewership Ratings counted yesterday! 上午九点半,昨天全国电视节目收视率统计出来了！ In 14 channels is the cheers! 14频道内全是欢呼声！ „Ahhhhhh!” “啊啊啊！” „It was good!” “太牛了！” „Is first! Also is we!” “又是第一！又是咱们！” „Heavens!/[days], we...... Did we surmount «The Voice»?” “天啊,咱们……咱们超越《好声音》了？” „Surpassed! Surpassed really!” “超了！真的超了！” „Is the fourth volume! The fourth volume!” “才是第四集啊！才第四集啊！” «A Bite of China» nation first! 《舌尖》全国第一！ Viewership Ratings 2. 46%! 收视率2。46%！ This news, industry in once more in an uproar a piece! 这个消息一出,业内再次哗然一片！ Not is only because «A Bite of China» has not had the accident that Viewership Ratings falls , is not only because «A Bite of China» continued to continue the fire to spread the situation in across the country, but was the «A Bite of China» fourth volume of Viewership Ratings digit has surmounted «The Voice» unexpectedly in night of setting the record chief champion nearly five years of television Program highest Viewership Ratings 2. 45%, although has only surpassed 0. 01%, but has written down a brand-new history without doubt, founded a brand-new myth! 不但是因为《舌尖》并没有出现收视率滑落的意外,也不仅仅是因为《舌尖》继续持续了火遍大江南北的态势,而是《舌尖》第四集的收视率数字竟然超越了《好声音》在总冠军之夜创下的近五年电视节目的最高收视率2。45%,虽然只超过了0。01%,但无疑是写下了一篇全新的历史,开创了一段全新的神话啊！ «A Bite of China» powerful ascend the summit! 《舌尖》强势登顶了！ Zhang Ye renovates the highest Viewership Ratings myth that his one's own had once set the record of! 张烨刷新了他自己曾创下的最高收视率神话！ Online exploded! 网上炸了！ The media also exploded! 媒体也炸了！ „Zhang Ye that goes against heaven's will!” “逆天的张烨！” „World of Zhang Ye!” “得张烨者的天下！” „Knows after third episode Viewership Ratings, I had not suspected «A Bite of China» will surmount «The Voice», I have thought this was only a time issue, but I have not thought that the fourth volume did break the highest record? This was too quick! This was also too quick!” “知道第三集的收视率后,我就从没怀疑过《舌尖》会超越《好声音》,我一直认为这只是一个时间的问题了,可是我还是没想到,第四集就破了最高纪录？这太快了啊！这也太快了！” „Is «A Bite of China» cheers! Cheers for Zhang Ye!” “为《舌尖》欢呼吧！为张烨欢呼吧！” „As the Teacher Zhang Ye powdered iron, who my present his mother only wants to shout one also!?” “作为张烨老师的铁粉,我现在他妈只想喊一句还有谁！？” In a flash, Zhang Ye fans all braved! 一瞬间,张烨的粉丝全冒出来了！ Big Sabre Bro: „Also who?” 大刀兄:“还有谁？” Zhang Ye fans 1 st: „Also who?” 张烨粉丝1号:“还有谁？” Zhang Ye fans 108 th: „Also who?” 张烨粉丝108号:“还有谁？” Xu Yipeng was silent. 徐一鹏沉默了。 The Chen Ye Weibo two days did not have sound. 陈野的微薄两天没有动静了。 CCTV Channel 1 also peaceful fearfulness. 央视一套也安静的可怕。 What their many people at heart repetition that they possibly forever also thought not the clear issue yesterday! 他们很多人在心里重复的还是昨天那个他们可能永远也想不明白的问题！ Why? 为什么？ Why is?? 到底是为什么啊？？ ...... …… Similarly is about to have cried also has several variety Program that on Saturday keeps off. 同样快哭了的还有周六挡的几个综艺节目。 Hebei satellite TV. 河北卫视。 „Leadership, our Viewership Ratings dropped sharply!” “领导,咱们收视率大跌了！” „How many?” “多少？” „Yesterday's Viewership Ratings had 0. 33%!” “昨天的收视率就只有0。33%啊！” „Is «A Bite of China» is noisy! Our audiences dividing! We are also eight files, the influence that comes under is biggest! Such gets down again, to stopping broadcasting is not far!” “都是《舌尖》闹的！把咱们的观众给分走了啊！咱们也是八点档,受到的影响是最大的啊！再这么下去,离停播也不远了啊！” „«A Bite of China» this abnormal!” “《舌尖》这个变-态！” „paralysis, why they broadcast on Saturday! On Friday two volumes of broadcasts are not good? Did their cramp run comes to do on Saturday?? This is not cheats!” “麻痹,他们为什么周六播啊！周五两集联播不是挺好的吗？他们抽疯了跑周六来干什么？啊？这不是坑人么！” ...... …… Zhejiang satellite TV. 浙江卫视。 Some recently created Segment Group. 某新组建的栏目组。 „Little Tong, did Program pat?” “小桐啊,节目拍好了吧？” „Patted the leadership.” “拍好了领导。” „Um, you approximately running schedule, had arranged to you before on, 8 : 00 pm, the next next week start the first broadcast, I favor you.” “嗯,你们之前约的档期,已经给你们安排上了,周六晚上八点,下下周开始首播,我看好你们。” „Leadership, that...... That anything.” “领导,那个……那个什么。” „How?” “怎么了？” „We want to ask, does our stage Sunday running schedule have the extra?” “我们想问一下,咱们台周日的档期还有富余吗？” ...... …… Hubei satellite TV. 湖北卫视。 „Did Director, why change the Saturday late eight points to keep off to us?” “总监,为什么给我们换到周六晚八点挡了？” „Because this files emptied, nobody met.” “因为这个档空下来了,没人接。” „Shit, we do not meet!” “我靠,那我们也不接啊！” „Must believe one's own, must to one's own confident!” “要相信自己,要对自己有信心呀！” „But...... But we do not have the confidence! But opposite party «A Bite of China»! Broadcast with their time, what Viewership Ratings but can also have? Director, you cannot make us bring death!” “可……可我们没信心啊！对方可是《舌尖》啊！跟他们一个时间播出,还能有什么收视率啊？总监,您可不能让我们送死啊！” ...... …… Many people in motherfucker! 好多人都在骂娘！ Many people are sobbing! 好多人都在哭泣！ Nobody wants with «A Bite of China» time files. 没有人想和《舌尖》一个时间档。 Or was nobody dares broadcasts with «A Bite of China» time! 或者说,是没有人敢和《舌尖》一个时间播出了！ Those images and scenes, are performing in many television stations, some Program group initiative applications postpone new Program first broadcast time, some are the television stations key Program that to protect them builds carefully, is in the grief and indignation and unwilling mood broadcasts the time section to the new Program replacement on own initiative, avoids «A Bite of China» broadcasting time desirably! 此情此景,在很多电视台上演着,有些节目组主动申请推迟新节目的首播时间,有些则是电视台为了保护他们精心打造的重点节目,怀着悲愤和不甘的心情主动给新节目更换播出时间段,刻意避开《舌尖》的播出时间！ The people see the person to hide! 人见人躲！ Become angry while talking about it! 谈之色变！ Not long, since nobody has placed documentary film in eye, now actually earthshakingly sweeps away immediately national all television Program, unmanned energy enemy!! 曾几何时,那从没有人放在过眼里的纪录片,如今却叱咤风云横扫当下全国所有电视节目,无人能敌！！