On the same day. 当天。 The news has blocked the sky! 新闻已经遮天蔽日！ «Plants Vs. Zombies captures most newly!» 《植物大战僵尸最新攻略！》 Under «first date load capacity creation history!» 《首日下载量创造历史！》 The «professional forecast: Plants Vs. Zombies will download people perhaps to surpass one six months later hundred million!» 《业内人士预测:植物大战僵尸半年后下载人次或许会超一个亿！》 Person who «Zhang Ye composes the myth once more!» 《张烨一个再次谱写神话的人！》 «Zhang Ye has hit priceless cardiotonic to domestic-made game!» 《张烨给国产游戏打了一针价值连城的强心剂！》 «domestic-made puzzle game future light!» 《国产益智游戏的未来一片光明！》 «Plants Vs. Zombies crush same time all type game!» 《植物大战僵尸碾压同期所有类型游戏！》 «Zhang Ye has inscribed his name in the Republic game history! Also is Puzzle-Type Game raises up the milestone that others perhaps has not forever been able to surmount!» 《张烨在共和国游戏历史上写上了他的名字！也为益智类游戏竖起了一座别人或许永远无法超越的丰碑！》 The media are applauding! 媒体都在叫好！ game sold insanely! Newspaper also sold insanely! 游戏卖疯了！报纸杂志也卖疯了！ „Crisp!” “爽啊！” „This chapter oppressive foreigner!” “这回完虐老外！” „This sales volume, his mother was too inconceivable!” “这销量,太他妈不可思议了！” game of how many foreigners „same time sells initially publicity time also boasted that must sell several million in Domestic more than ten million, finally? Does not have including a «Plants Vs. Zombies» odd change!” “同期发售的那几款老外的游戏当初宣传的时候还吹嘘要在国内销售几百万上千万的,结果呢？连《植物大战僵尸》的一个零头都没有！” „«Plants Vs. Zombies» was hot, Zhang Ye was also also hot!” “《植物大战僵尸》火了,张烨也又火了！” „Now thinks that banned of CCTV Channel 1 to Zhang Ye adds snow conceal, is the CCTV Channel 1 original work is sentimental! Zhang Ye this big god, which domain your mother arrives at to shine! Seals? Living that seals? Laughable CCTV Channel 1 that several leaders also think that has gripped the imperial sword!” “现在想想央视一套对张烨的封-杀加雪藏,都是央视一套自作多情罢了！张烨这种大神,走到哪个领域都你妈能发光啊！怎么封的了？怎么封的住？可笑央视一套的那几个领导还以为握住了尚方宝剑！” „Yes, SARFT cannot seal up him, is CCTV Channel 1 what?” “是啊,广电都封不住他,央视一套算老几？” „Right, if Teacher Zhang wants to maintain popularity does not fall, separated for two months to make game on the line, not only can consolidate popularity, may have certain scope rise!” “对,张老师要想保持人气不掉,隔俩月做一个游戏就行了啊,不但能稳固人气,可能还会有一定幅度地上升！” „Is was a pity that Zhang Ye made the program talent, oh, liked his variety program really!” “就是可惜张烨做节目的才华了,唉,真喜欢他的综艺节目啊！” „I also like, but does not have the means that CCTV Channel 1 has given him this road certainly, time of more than half a year was at least impossible to see Teacher Zhang television program, must wait for him to be good with the contract expire of CCTV Channel 1, oh, during this, Teacher Zhang also can only the sword walk the slant to look for other path to increase popularity!” “我也喜欢,但没办法啊,央视一套已经给他把这条路绝了,至少大半年的时间是不可能看到张老师的电视节目了,得等他跟央视一套的合同到期了才行,唉,这期间,张老师也只能剑走偏锋找别的路子增加人气了！” Several days get down. 几天下来。 «Plants Vs. Zombies» downloading people continue to rise dramatically, dramatic rise Speed lets the netizens and professionals looks somewhat fearful and apprehensive! 《植物大战僵尸》下载人次继续一路飙升,飙升的速度让网友们和业内人士都看得有些心惊肉跳！ 2 million people! 2000000人次！ 5 million people! 5000000人次！ 8 million people! 8000000人次！ Sat the rocket general straight line upward to rise! 坐了火箭一般直线往上涨！ Let alone the bystander, was the employees of «Plants Vs. Zombies» issuing company also fearful and apprehensive, felt that with having a dream same was not real, momentarily feared that a smart dream awoke! 别说外人了,就是《植物大战僵尸》发行公司的员工们都也心惊胆战,感觉跟做梦一样不真实,随时都怕一个机灵梦醒了！ Zhang Ye many friends send in the congratulatory telegram. 张烨很多朋友都发来贺电。 Big Sabre Bro: „Teacher Zhang creates again magnificently!” 大刀兄:“张老师再创辉煌！” Dong Shanshan: „Congratulation!” 董杉杉:“祝贺！” Fan Wenli: „A domestic-made game milestone! Nobody can surmount!” 范文丽:“一款国产游戏的里程碑！无人能超越！” Yao Jiancai: „Zhang Ye, I makes the game series number to the brother, deft!” 姚建才:“张烨,给老哥我弄个游戏序列号,麻利儿的！” The game professional leaves a message to give Zhang Ye. 还有游戏界业内人士留言给张烨。 The vice-president in yellow star game Corporation: „«Plants Vs. Zombies» opened a leafed door to game, I have not looked like today such to domestic-made game confident!” 黄星游戏公司的副总:“《植物大战僵尸》给游戏界打开了一扇门,我从来没有像今天这么对国产游戏有信心！” A renowned game producer: „This is the counter-attack of domestic-made game!” 一个著名游戏制作人:“这是国产游戏的反击！” Before their understanding, leisure game was young audiences game, Domestic was, externally was also, many people looked like this puzzle game is a piece of work, is these capital not wealthy small game Corporation will play a noisy small theme, but today, «Plants Vs. Zombies» made all people in a flash change the view, small theme? puzzle game absolutely is not small theme! Before it has everybody, huge market that is unexpected radically! Had a look at the «Plants Vs. Zombies» downloading people knew, which small numerous theme had to create this miracle? 以前在他们的认识中,休闲游戏是小众游戏,国内是,在国外也是,很多人看来这种益智游戏就是一种小打小闹,是那些资本不富裕的小游戏公司才会玩闹的一个小题材,但今天,《植物大战僵尸》让所有人都一瞬间改变了看法,小题材？益智游戏绝对不是小题材！它有着大家以前根本始料未及的庞大市场！看看《植物大战僵尸》的下载人次就知道了,有哪个小众题材可以创造这种奇迹？ puzzle game is also mainstream in game theme! 益智游戏也是游戏题材中的一个主流！ Although its threshold is low, charge is low, even some are free, but this exactly is also the Puzzle-Type Game superiority, because the amount of space occupied is small, the game dozens trillions, most also more than 100 trillions, downloading is also very easy, so long as you want to play, flowered one minute downloaded, in addition its inexpensive fees model, this gathered the huge player crowd, under the meager profit but high turnover, a Puzzle-Type Game achievement will not compare these large-scale rpg or the web is low, before all people think that Puzzle-Type Game young audiences, was because their not Zhang Ye skill, because they did do not come out «Plants Vs. Zombies» this game! But is not this type is not good! 虽然其门槛儿低,收费低,甚至有些还是免费的,可这恰恰也是益智类游戏的优势啊,因为体量小,游戏也就几十兆,最多也不过100多兆,下载很容易,只要你想玩,花个一分钟就下载完毕了,再加上其低廉的收费模式,这就更多聚集庞大的玩家人群,薄利多销下,一款益智类游戏的成就绝不会比那些大型rpg或网游低,以前所有人都以为益智类游戏小众,是因为他们没有张烨的本事,因为他们做不出来《植物大战僵尸》这种游戏！而绝不是这个类型不行！ game rouses very! 游戏界振奋无比！ Zhang Ye found a road to them, can the counterattack foreigner game road, concerned about the factor of technique level, concerned about the condition of property scale, they possibly temporarily unable to make foreigner that picture exquisite 3 d to exaggerate outstanding large-scale game, can have some native superiority besides Xianxia knight-errant class game, such as Shooting game, magic game, deciphers game wait / etc., with the foreigner is not one heavyweight, some are money are insufficient, some are technique cannot achieve, but Puzzle-Type Game is different, Puzzle-Type Game does not have the threshold on technique, what here spells is what? Is the creativity! Draws the attention of everyone the creativity! «Plants Vs. Zombies» had a good start to them, made Domestic struggle in game Corporation in bankrupt edge saw the hope of rising! 张烨给他们找了一条路,一条能逆袭老外游戏的路,碍于技术水平的因素,碍于资产规模的条件,他们可能暂时还做不出老外那种画面精湛3d渲染出类拔萃的大型游戏,除了仙侠武侠类游戏能占据一些本土优势外,诸如射击游戏,魔幻游戏,解密游戏等等,都跟老外不是一个重量级的,有些是钱不够,有些是技术达不到,可益智类游戏不一样啊,益智类游戏没有技术上的门槛啊,这里拼的是什么？是创意！是让人眼前一亮的创意！《植物大战僵尸》给他们开了个好头,也让国内很多挣扎在破产边缘的游戏公司看到了崛起的希望！ ...... …… game sells fourth day noon. 游戏发售的第四天中午。 Fat Big-sis formally invited Zhang Ye, conducted Celebration Banquet in the small banquet hall in Beijing palace hotel, the company high and low more than 30 employees all arrived! 胖姐儿正式邀请来张烨,在京城王府饭店的一个小宴会厅里举办了一场庆功宴,公司上下30多名员工全部到场！ The dish is uneven. 菜齐。 The liquor is full. 酒满。 Fat Big-sis carries the liquor to raise, „Zhang'er, I respect your one first!” 胖姐儿端起酒一扬,“张儿,我先敬你一个！” The two vice-presidents in company also with one voice said: „I also accompany one.” 公司的两个副总也异口同声道:“我也陪一个。” „Polite should not be impolite.” Zhang Ye and they have bumped, „this is everybody's collective merit, is not my, whom also leaves to respect whose, drinks casually.” “别客气别客气。”张烨和他们碰了一下,“这是大家的集体功劳,又不是我一个人的,也别谁敬谁的了,随便喝吧。” A vice-president has drunk the words, on the face also ruddily, „our time really raised eyebrow Exhale!” 一副总喝了口白的,脸上也红润不已,“咱们这次是真的扬眉吐气了啊！” Fat Big-sis asked: „Zhang'er, «Plants Vs. Zombies» does have possibility over one hundred million downloading people?” 胖姐儿问道:“张儿,《植物大战僵尸》有可能过一个亿的下载人次吗？” Zhang Ye said with a smile: „I do not know that should be possible.” 张烨笑道:“我也不知道,应该有戏吧。” A female staff said excitedly: „Definitely does not have the issue! Today 8 million have downloaded! This week estimates to 10 million people!” 一女员工兴奋道:“肯定没问题！今天已经都8000000下载了！这个星期估计能到10000000人次！” Another staff also said: „Yes, the sales amount also came out, proportion Gundam of payment user 47%, the running water has millions every day!” 另一个员工也说道:“是啊,销售金额也出来了,付费用户的比例高达47,每天流水都有好几百万！” That game that their company manufactured, the investment is also several million, afterward fenced after Zhang Ye, although game modified largely turned into «Plants Vs. Zombies», but the game engine of most core has not actually changed, did not overthrow comes again, therefore «Plants Vs. Zombies», although was known as outward invests 10 million fund manufactures, in fact was a slogan, quite empty, if were not the Zhang Ye representing fee and copyright royaltys production cost, at best has invested in a big way several million, this was also fund that maximum limit their company can transfer. 他们公司原本制作的那款游戏,投资也就是几百万,后来经过张烨操刀,游戏虽然大幅改动变成了《植物大战僵尸》,但最核心的游戏引擎却没怎么变化,并不是推翻重来的,所以《植物大战僵尸》虽然对外号称是投资10000000资金制作,实际上就是个口号,比较虚,如果不算张烨的代言费和版权费制作费,充其量不过是投资了大几百万而已,这也是他们公司可以调动的最大限度的资金了。 Nowadays, the harvest is obviously huge! 现如今,收获显然是巨大的！ A «Plants Vs. Zombies» day of income, almost wished one could to be able the total investment of this game for counter-balancing! Remaining all net gains! Obviously, their this times were to gain in a big way! 《植物大战僵尸》一天的收入,几乎就恨不得能把这款游戏的总投资给抵消了！剩下的全是净赚！可见,他们这次是赚大了！ At the session, the atmosphere is warm, all staff are very excited. 席间,气氛热烈,所有员工都很激动。 After having exchanged toasts, Fat Big-sis looks to Zhang Ye, once again spoke of represented the matter of fee, „Zhang'er, game sold insanely, you claimed credit to great, this game was also you fenced, represented the matter of fee and game copyright we had not discussed that yesterday the company held a high-level meeting, has talked about this matter, our personal friendship turned over to the personal friendship, but this how much money how much money, must confess first clearly.” 推杯换盏了一番后,胖姐儿看向张烨,又一次说到了代言费的事,“张儿,游戏卖疯了,你居功至伟,本来这游戏也是你操刀的,代言费和游戏版权的事咱们一直还没谈,昨天公司开了个高层会议,也谈到过这件事,咱们私交归私交,但该多少钱还是得多少钱,必须先交代清楚。” Zhang Ye actually beckons with the hand, „Fat Big-sis, after this, said again, I am not short of money now, to be honest does not have the place that anything must spend.” 张烨却摆手,“胖姐儿,这个以后再说吧,我现在也不差钱,说实话也没什么要花钱的地方。” „That also......” Fat Big-sis said. “那也……”胖姐儿道。 „Otherwise this.” Zhang Ye said with a smile: „After , I must spend money, I want with you again!” “要不然这样。”张烨笑道:“等以后我要用钱的时候,我再跟你要！” Fat Big-sis ponders over, pats the plank road: „Also good, I exchange the stock to you, is you buy stock, the concrete share I turn head to discuss with my younger sister how looks appropriately, after having determined the share, we meet again, when the time comes said again that has anything to request you to raise again.” 胖姐儿一琢磨,拍板道:“也行,我给你折成股份,算是你入股,具体份额我回头跟我妹妹商量商量,看怎么合适,确定了份额后咱俩再碰个头,到时候再说,有什么要求你再提。” Zhang Ye said directly: „Was needless when the time comes again saying that you discussed with Old Wu on the line, I listened her.” 张烨直接道:“不用到时候再说了,您跟老吴谈就行,我听她的。” This saying a little that anything. 这话有点那啥。 Fat Big-sis well, „you with my younger sister very iron?” 胖姐儿咦了一声,“你跟我妹妹挺铁的？” Zhang Ye one, hurries saying: „Yes, Old Wu is my Old Leader, Old Leader said that anything is anything, I affirm listen.” 张烨一呃,赶紧道:“是啊,老吴是我的老领导,老领导说什么就是什么,我肯定得听啊。” Fat Big-sis then suddenly. 胖姐儿这才恍然。 Suddenly, a telephone has hit. 突然,一个电话打了过来。 Fat Big-sis meets, „feeds...... Um...... What!?” 胖姐儿一接,“喂……嗯……什么！？” When she has made the telephone call, sees the Fat Big-sis complexion to be not quite good, the people anxiously look. 等她挂了电话,见胖姐儿脸色不太好,众人都紧张地看过来。 The vice-president said: „How?” 副总道:“怎么了？” Zhang Ye also asked that „had an accident?” 张烨也问,“出什么事了？” Fat Big-sis said worried: „«Plants Vs. Zombies» robber - version came out!” 胖姐儿气闷道:“《植物大战僵尸》的盗-版出来了！” „?” “啊？” „How can!” “怎么会！” „So is why quick?” “为什么这么快？” „This may go bad!” “这可坏了啊！” The people have a big shock! 众人大惊失色！ Robbers - version? This to game Corporation is word that makes them be panic at the news, this most thing awfully! The original Domestic game market environment is not quite good, if has robber again - version divergence, they also do make money? The income must certainly sell at a discount greatly, even loss! 盗-版？这对游戏公司来说是一个让他们闻风丧胆的词儿,这最要命的东西！本来国内游戏的市场环境就不太好,如果再有盗-版分流,那他们还赚什么钱啊？收入肯定要大打折扣,甚至血本无归！ Before distributing game they have also been ready, which game Corporation pirates is not strange regarding, knows that is unlikely to avoid, even if had this psychology to prepare, they have not thought that robber - version can come such quick, quickly to letting them was caught off guard! 本来在发行游戏之前他们也做好了准备,盗版对于哪个游戏公司来说都不陌生,也知道是不太可能避免的,但是纵然有了这个心理准备,他们也没想到盗-版会来的如此之快啊,快到让他们措手不及！ Fat Big-sis said: „Before game pirating of our company product was very slow, some even crossed for a half year to come out, that was because our game sales volumes were not good, the player were not many, therefore piracy operator having no benefits to be gained naturally cannot put the thoughts, this time «Plants Vs. Zombies» fire has spread national across the country, definitely also by many piracy operators and opportunists staring! Must rob our rice bowls! This group of grandsons!” 胖姐儿道:“以前咱们公司出品的游戏盗版很慢,有的甚至过了半年才出来,那是因为咱们的游戏销量不好,玩家不多,所以盗版商无利可图自然不会太花心思,这次的《植物大战僵尸》火遍了全国大江南北,肯定也被很多盗版商和投机分子给盯上了！都要来抢咱们的饭碗啊！这帮孙子！” Zhang Ye frowns, „now doesn't need the series number also to play?” 张烨蹙眉,“现在不用序列号也能玩了？” Nearby one group of staff have accessed the net to examine situation! 旁边的一帮员工们已经纷纷上网查看情况了！ Fat Big-sis nods, „after top three closes, has not used the series number, now can play the sixth pass/test, but this edition of robber - version has not explained the version completely, bug are also quite many, many people will play the sixth pass/test automatically to jump out the tabletop, therefore has not needed to be worried temporarily.” 胖姐儿点头,“前三关后,已经不用序列号了,现在能玩到第六关,不过这一版的盗-版还不是完全破解版,bug也比较多,很多人玩到第六关就会自动跳出桌面,所以暂时还不用担心。” A vice-president urgently said: „Has no alternative but to be worried that this just several days had robber - version, wanted to explain that completely are only the time issues . Moreover the player who want to pay expenses if knew, perhaps a large part of users will not pay expenses, will wait to pirate, this to our sales volumes absolutely was the deathblow!” 一个副总急道:“不能不担心啊,这刚几天就出了盗-版,想要完全破解那只是时间的问题了,而且很多本来想付费的玩家如果知道了,没准很大一部分用户就不会付费了,就会等着盗版了,这对咱们的销量绝对是致命的打击！” Fat Big-sis nods, „!” 胖姐儿点头,“是的！” Everybody heart is serious. 大家都心头沉重。 «Plants Vs. Zombies» was just budding, the media and industry are having very high expectation to it, even shouted that directly soared a hundred million people slogan, finally a few days after can destroy helplessly in pirating? If waits to explain the version to come out really completely, how many sales volumes their official series numbers can also have? Although can also have not the small income by selling internally, can have the earning by advertisement and cooperation, but the legal copy series number is an income of their most foundation, is a present maximum income, this fortress cannot lose absolutely! 《植物大战僵尸》刚刚崭露头角,媒体和业内都对其抱着很高的期望,甚至都喊出了直奔一个亿人次的口号,结果才没几天就要眼睁睁毁在盗版手里了？如果真等完全破解版出来,他们官方的序列号还能有几个销量？虽然靠内销也能有不小的收入,靠广告和合作也能有营收,但正版序列号可是他们一笔最基础的收入啊,也是现在最大的一笔收入,这个堡垒绝对不能丢！ At least...... Cannot lose such quickly! 至少……不能丢得这么快！ „What to do?” “怎么办？” „This group of immeasurable robbers - version business!” “这帮无量盗-版商！” „Fuck his ancestor!” “我草他祖宗！” Facing this sudden sad news, many people scolded, no one had the mood to eat any Celebration Banquet, was not good, the power that «Plants Vs. Zombies» just won perhaps had all efforts wasted! 面对这个突如其来的噩耗,好多人都骂起来,谁也没心情吃什么庆功宴了,一个不好,《植物大战僵尸》刚打下的江山没准就付之东流了！ Zhang Ye sees that thinks slightly that said with a smile: „This, I try, looked that can control pirating.” 张烨见状,略微想了想,笑道:“这样吧,我试试,看能不能把盗版控制一下。” Vice-president one surprised, „you how trial?” 副总一愕,“你怎么试？” Another vice-president said: „Robber - can version also control? Controls?” 另个副总道:“盗-版还能控制？怎么控制？” Zhang Ye had not said that „I telephone first, I can only say that gives a try.” 张烨却没多说,“我先去打个电话,我只能说试试看。”