Beginning broadcasting countdown: To «Republic The Voice» broadcast that also has 20 days. 开播倒计时:离《共和国好声音》播出还有20天。 In the morning came the unit, Zhang Ye to sit in the one's own office has calculated time, was wealthy, various aspects were also preparing, passed some days to be able again official starting to record, equipment order delayed 78 days besides beforehand and other, other have not wasted any time roughly, within all were planning, the stage rapid installation has repaired completely, various urban seas elected also basically to conclude, the player rehearsed, the teacher arranged the song, the staff studied to operate the new equipment, all methodical, must say that now progresses slowly, possibly was advertisement this. 上午一来单位,张烨就坐在自己办公室里盘算了一下时间,还是富裕的,各方面也都在准备,再过些日子应该就可以正式开机录制了,除了之前等一台设备订购耽误了78天外,其他大体都没有浪费什么时间,一切都在计划之内,舞台快装修完了,各城市海选也基本收尾,选手排练,导师排歌,员工学习操作新设备,一切有条不紊,要说现在进展最慢的,可能就是广告这一块了。 Thump. 咚咚。 Outside knocks on a door. 外面敲门。 „Comes.” Zhang Ye gains ground. “进来。”张烨抬起头。 Little Wang pushes the door to come, „Leader Zhang, the person arrived.” 小王推门进来,“张导,人到了。” Zhang Ye said the sound is good, set out to welcome. 张烨说了声好,起身迎了一下。 Outside has come in four people, has the male to have the female, more than 30 , more than 40, are the appearance that the western-style clothes or the occupation install, is each representative or leader of advertisement business, discusses the matter of special fee, because before , has not discussed gathers together, therefore Zhang Ye made them together, wants to discuss again one time. 外面进来了四个人,有男有女,有30多的,也有40多的,一个个都是西服或职业装的打扮,全是各个广告商的代表或负责人,来商量特约费的事情的,因为之前没有谈拢,所以张烨约好了他们一起,想再谈一次。 „Teacher Zhang, met.” “张老师,又见面了。” „Minister Li, invited quickly.” “李部长,快请。” „Your good Teacher Zhang.” “你好张老师。” „Xu Zong, please sit down.” “徐总,请坐吧。” Zhang Ye asked their four people to sit down, making Little Wang pour water to them, immediately said to them: „program the countdown, 20 days had broadcast that the record must certainly be ahead of time some days, therefore did not have many days shortly, but also asked everybody to consider again.” 张烨请他们四个人坐下,让小王给他们倒了杯水,随即对他们道:“节目已经倒计时了,还有20天播出,录制肯定还要提前一些天,所以眼看没多少日子了,还请各位再考虑考虑。” The woman in plum fermented bean curd company said: „The price that you pay was too expensive.” 梅子豆奶公司的妇女道:“你们出的价格太贵了。” Zhang Ye shakes the head, „speaks the truth, we do not have the multi- initial prices , a special fee 3 million, compare Brain Gold group hundred million title fees, has no way to contrast, if according to the usual title the proportion of fee and special fee, our special advertisement receives 5 million not to be many actually, is according to the market condition, we have drawn back desirably one step, reduced one less than half in the original foundation, moreover our program to everybody's advertisement position and multiplicity, is next to title advertisement, for example the Host lines, after for example program midway advertisement comes back each time lines and program tail leader. Special broadcasts the explanation, the position is very good.” 张烨摇头,“说实话,我们真没有多开价,一个特约费3000000,相比于脑黄金集团一个亿的冠名费而言,真的没法对比,要是按照通常冠名费与特约费的比例而言,其实我们一个特约广告收5000000都不算多,可是根据市场状况,我们刻意退了一步,已经在原有的基础上降低了一小半了,而且我们节目给大家的广告位置和重复次数,都是仅次于冠名广告的,比如每次主持的台词,比如节目中途广告回来后的台词和节目片尾。的特约播出说明,位置都很好。” That middle-aged person in safflower pharmaceutical factory said: „Hundred million title fees, is in itself actually unreasonable, in the superhigh industry too many levels, the bubble and moisture content were too big, I said that Teacher Zhang, industry in other same Singing Class competition program, a grade of program title fee was more than 1000 20 million, a special fee, most 1 million over, some program even 700,000-800,000 could also take, your here one opened the mouth is 3 million . Moreover the one cent cannot the counter-offer, this we not accept, my bottom line on was 1.5 million.” 红蓝药厂的那中年人却道:“一个亿的冠名费,其实本身就不合理,超出业内太多水平了,泡沫和水分太大,我就说一点吧张老师,业内其他同样的歌唱类选秀节目,一档节目的冠名费才是1000多20000000啊,一个特约费,最多1000000出头,有些节目甚至七八十万也拿得下来,你这里一开口就是3000000,而且一分钱也不能还价,这我们是接受不了的,我的底线就是1500000。” Zhang Ye has a look at him, „you must compare with other program with us, that is also good, we invited to come Zhang Xia Grandma, other do program please can come? We have the Chen Guang Fan Wenli husband and wife to ally, other do program have? We have Heavenly Queen/days later Zhang Yuanqi oversee, other program? Said that these to not show off anything, I want to say we spend the large sum of money to invite four famous teachers, we have the cost pressure, these four Teacher can bring the huge publicity effect and Viewership Ratings to program, therefore the advertisement effect will be better, we will be also higher than other program advertisement fees.” 张烨看看他,“你要非拿我们跟其他节目比,那也行,我们请得来张霞奶奶,其他节目请得来吗？我们有陈光范文丽夫妻加盟,其他节目有吗？我们有天后章远棋坐镇,其他节目呢？说这些不是为了显摆什么,我是想说我们花重金请来四位大牌导师,我们也是有成本压力的,这四位老师能给节目带来巨大的宣传效果和收视率,所以广告效果会更好,我们也才会比其他节目的广告费要高。” leader of another Hee Hee dairying said: „Because of this, we relents, raised the price, Teacher Zhang, I also gave the low-down with you, no matter other company gave many, we ‚the Hee Hee dairying’ can 1.8 million, the contract I draw up high, you must think the line, we can sign the contract now.” 另一个嘻嘻乳业的负责人道:“就是因为这点,我们才松了口,把价格提上去了一些,张老师,我也跟你交个底吧,不管别的公司给多少,我们‘嘻嘻乳业’最高可以给1800000,合同我都拟好了,你要觉得行,咱们现在就可以签合同。” Zhang Ye waves the hand saying: „It is not good.” 张烨摇手道:“不行。” The woman in plum fermented bean curd company said: „Teacher Zhang, I heard that the expensive program special volume also sold one, if you bit to death 3.001 million not to fall, this was very difficult to sell, finally was also your resources and losses.” 梅子豆奶公司的妇女道:“张老师,我听说贵节目的特约额也就卖出去了一个,你如果咬死3001000分不降,这个很难卖出去的,最后也是你们的资源浪费和损失啊。” leader of Hee Hee dairying said: „If 3 million, we definitely do not buy, other person also few companies have this strength or the desire take first-grade special advertisement, they buy second-rate third-class small advertisement at most, how many first-grade advertisement come out spatially, what isn't this waste is? If falls to below 2 million, expensive program can deposit immediately a big advertisement fee, but you must insist that 3 million this unreasonable prices, we were very difficult to discuss, to expensive program on first-grade special advertisement was equal to finally little received for no reason nearly surely, why?” 嘻嘻乳业的负责人接话道:“如果是3000000,我们肯定是不买的,其他人也没几家公司有这个实力或愿望拿下第一等的特约广告,他们顶多是买个第二等第三等的小广告,几个第一等的广告空出来,这不是浪费是什么？如果降到2000000以下,贵节目可以马上入账一大笔广告费,可你要坚持3000000这种不合理的价格,咱们就很难谈了,到最后贵节目在第一等特约广告上等于平白无故地少收了近千万,何必呢？” Other advertisement business are also this meaning, they, when 《The Voice》 Segment Group cannot calm down, when their one's own cuts the price, otherwise program does not have many days to broadcast when the time comes advertisement wants to sell unable to sell, what the loss is biggest is they. 其他广告商也都是这个意思,他们都在等,等《好声音》栏目组沉不住气,等他们自己降低价格,否则节目没有多少天就要播出,到时候广告想卖也卖不出去了,损失最大的是他们。 However, Zhang Ye actually did not think so that the words of this group of people seem like very right, actually talked nonsense, „I was those words, most lowered 3 million, our production costs there pendulum.” 然而,张烨却并不这么看,这帮人的话看似很对,其实都是扯淡,“我还是那句话,最低3000000,我们的制作成本就在那里摆着。” leader of Hee Hee dairying frowns saying: „Draws back 10,000 steps saying that 《The Voice》 had not broadcast that Viewership Ratings how no one knows, moreover looks at the appraisal of people and media, everybody as if not favor, we buy advertisement are also brave dangers, we have the cost.” 嘻嘻乳业的负责人蹙眉道:“退10000步讲,《好声音》还没播出,收视率到底怎么样谁也不知道,而且看民众和媒体的评价,大家似乎并不怎么看好,我们买广告也是担着风险的,我们也有成本啊。” „Teacher Zhang, 2 million, I draw back one again.” “张老师,2000000吧,我再退一步。” „Um, highest 2 million, I discussed with the company, should be able to accept reluctantly.” “嗯,最高2000000,我跟公司谈一下,应该可以勉强接受。” That they who had not spoken opened the mouth at this time. 一直没怎么说话的那俩人这时开了口。 Actually before coming, their several also communicate has exchanged, has thought how was good to say. Right that Zhang Ye said actually, 《The Voice》, but industry in first production cost over a hundred million variety program, there is Zhang Yuanqi Chen Guang and other heavyweight teachers to ally, really can be said as the unprecedented big weaponry, even if some lot of people and professionals do not favor, but they are willing to buy 《The Voice》 program advertisement, for this reason, they even can accept compared with the line in even price more than 1 million time of amounts, 2 million are their bottom lines, but wants them to accept the profession three times of prices, they did not accept. 其实来之前,他们几个也都沟通交流过,都已经想好怎么说了。张烨其实说的对,《好声音》可是业内第一个制作成本上亿的综艺节目,又有章远棋陈光等重量级导师加盟,真的可以说是前无古人的大阵仗,即便有不少民众和业内人士不看好,可他们还是愿意买《好声音》的节目广告的,为此,他们甚至可以接受比行内均价1000000多一倍的数额,2000000是他们的底线,可是要他们接受行业三倍的价格,他们就接受不了了。 Four people look to Zhang Ye, when he regresses. 四人都看向张烨,等他退步。 Zhang Ye also has a look at them, picked up the phone on table to project on outside office district, „fed, Little Wang, you came my office, right, now.” 张烨也看看他们,拿起桌上的电话打到了外面的办公区,“喂,小王,你来我办公室一下,对,现在。” Thump. 咚咚。 Little Wang knocks on a door first, the boosting gate comes, „Leader Zhang.” 小王先敲门,后推门进来,“张导。” Zhang Ye said directly: „Helps me deliver several friends.” 张烨直接道:“帮我送送几位朋友。” Four people of do stunned, see a visitor out? 四人愕然,送客？ Little Wang stares, looks to that four humanity: „Several, here invited.” 小王一愣,看向那四人道:“几位,这边请。” A humanity: „I urged you to consider again.” 一人道:“我劝你再考虑考虑。” Another humanity: „3 million, nobody will buy!” 另一人道:“3000000,没人会买的！” Zhang Ye said: „Please return, our advertisement are with honest price tag displayed, even if nobody buys, we are also this price.” 张烨道:“请回吧,我们的广告都是明码标价的,就算没人买,我们也是这个价格。” „That.” “那就算了。” „Said goodbye!” “告辞！” „Said goodbye!” “告辞！” Four people walk had an anger, the heart saying that you were also too arrogant, such broken program, perhaps finally Viewership Ratings continually 0. 5% do not have, why do you want 3 million special fees? stupid cunt buys! You wait to fall in one's own advertisement! At that time you owed in a big way! 四个人走的时候都带着点火气,心说你也太自大了啊,这么一个破节目,没准最后收视率连0。5%都没有呢,你凭什么要3000000的特约费？傻-逼才买啊！你就等着把广告都落自己手里吧！那时候你们才亏大了呢！ They walk, Zhang Ye called Zhang Zuo and Ha Qiqi, now they responsible matter progressed on hand the larger part, their time have also set aside. 他们一走,张烨就把张左和哈齐齐叫了过来,现在他们手头负责的事情都进展了一大半了,俩人的时间也腾出了很多。 „Leader Zhang, do you look for us?” Zhang Zuo asked. “张导,你找我们？”张左问道。 Ha Qiqi blinks, „I looked that the advertisement business just did walk? Were we also many several advertisement fees?” 哈齐齐眨眼,“我看广告商刚走？咱们又多了几笔广告费？” Zhang Ye said with a smile: „No, has not discussed that they could not accept the price of first-grade special fee, second-rate third-class small advertisement they could not have a liking.” 张烨笑道:“没有,没谈下来,他们接受不了第一等特约费的价格,第二等第三等的小广告他们又看不上。” Ha Qiqi said: „Haven't we reduced prices? 3 million?” 哈齐齐呃道:“咱们没降价？还是3000000？” Zhang Ye asked back that „why reduces prices?” 张烨反问,“为什么降价？” Ha Qiqi: „......” 哈齐齐:“……” Zhang Ye said: „Later the matter of advertisement contract, you help me share, has the advertisement business to chat advertisement again, you talked to them that the first-grade special price is 3 million, the one cent cannot be few, discussed according to this that cannot discuss.” He has been tired of by these advertisement business lanes now, was disinclined to jabber with them, simply all has given Zhang Zuo and Ha Qiqi this outdoor shop matter. 张烨说道:“以后广告合同的事,你俩帮着我分摊一下吧,再有广告商来聊广告,你们跟他们谈,第一等特约的价格就是3000000,一分钱也不能少,就照这个谈,谈不下来就算了。”他现在是被这些广告商弄烦了,懒得跟他们磨嘴皮子了,干脆将这摊子事全给了张左和哈齐齐。 Ha Qiqi said: „If not reduce prices, by my understanding, is possibly very difficult, after all industry in advertisement price...... If there is not sold, our losses......” 哈齐齐道:“要是不降价的话,以我的了解,可能很难啊,毕竟业内的广告价格……如果没卖出去的话,咱们的损失……” Zhang Ye said: „It is not I do not want to sell advertisement, is not I do not reduce prices, but cannot fall, before this first-grade special, has sold one, Brain Gold hundred million Yuan title, we, if reduces prices, if specially low to the advertisement fees of other companies, before you let, buys the advertisement company to think? You let, when we don't have the funds are most difficult to support our Brain Gold groups to think? Others give opportune help to us, we person family belongings fool?” 张烨道:“不是我不想卖广告,也不是我不降价,而是不能降,这第一等的特约之前已经卖出去了一个,还有脑黄金的亿元冠名,咱们如果降价,如果给其他公司的广告费特别低,你让之前买下广告的公司怎么想？你让在咱们没有经费最困难的时候支持咱们的脑黄金集团怎么想？人家给咱们雪中送炭,咱们把人家当冤大头吗？” Zhang Zuo nods, „this actually.” 张左点头,“这倒是。” Ha Qiqi sighed, „may, if advertisement were emptying, inside loss......” 哈齐齐叹气,“可如果广告空着,里面的损失……” Zhang Ye said: „advertisement at most is few two, this calculates what matter? Moreover I told you, loss is not we, after these four companies , must regret that this was something to be talked about later.” 张烨道:“广告顶多是少两个而已,这算的了什么事？而且我告诉你们,损失的不会是咱们,这四家公司以后肯定得后悔,不过啊,这都是后话了。”