IRAS :: Volume #7

#639: «Good Voice» sky-high price title fee!

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( ( ? 啊？ Start? 起步？ 0 are Viewership Ratings only the starts? 0收视率只是起步？ Wu Mo is shocked saying: „Singing competition does program possibly have such high Viewership Ratings? In the two years, crosses doesn't have one?” 吴默惊呆道:“歌唱选秀节目怎么可能有这么高的收视率啊？这两年,过的都没有一个吧？” Zhang Ye shrugs, said: „Key is, it so is possibly high, moreover you should be clear, to over 0 Viewership Ratings program, advertisement effect and discussion effect that produces, obviously is not several about 00 Viewership Ratings variety program can fold puts together the computation, but will be much higher, therefore such calculates that words of account, according to three 00 Viewership Ratings Singing competition program, three program title fees altogether add 50 million to calculate, then, turns a time of title fee above this again, aren't many?” 张烨耸耸肩,道:“关键是,它可能就有这么高,而且你应该清楚,一个到了0以上收视率的节目,所产生的广告效果和议论效应,显然不是几个00左右收视率的综艺节目能叠加在一起计算的,而是会远远高出,所以这么算一笔账的话,按三个00收视率的歌唱选秀节目,三个节目冠名费总共加起来50000000算,那么,在这之上再翻一倍的冠名费,一点也不多吧？” Wu Mo nods, „such calculates that is not many, but......” 吴默点头,“这么算,是不多,但是……” Zhang Ye has not waited for him saying that one's own adds: „The present issue is, after all program has not begun broadcasting, the Viewership Ratings result and market echo does not have the conclusion, I divulged the big day, was only my word, others also think that I blew - good - compelled, thinks that was my one's own flatters my one's own program, they do not believe that therefore I told them again many also useless, they did not favor do not favor.” 张烨没等他说出来,自己就补充道:“现在的问题是,毕竟节目没有开播,收视率结果和市场反响没有定论,我就算说破大天,也只是我一家之词,别人也以为我是吹－牛－逼,以为是我自己吹捧我自己的节目,他们并不相信,所以我跟他们说的再多也没用,他们不看好还是不看好。” This is also Zhang Ye and 《The Voice》 present awkward position, others do not believe that others do not buy, what to do can he? Always has no alternative but to sell Title Rights, waits to broadcast, said again? May not have the money of title fee, does he make program? Also was far has broadcast, this has become a dying buckle, was here. 这也是张烨和《好声音》现在的尴尬境地,别人不信,别人不买,他能怎么办？总不能不卖冠名权,等播出以后再说吧？可没有冠名费的钱,他怎么做节目啊？也根本谈不上播出了,这就成了一个死扣,系在这里了。 Wu Mo was silent. 吴默沉默了。 Zhang Ye said with a smile: „But Leader Wu, you should know that what person I am, in the work, I never talks big, I said that it can arrive at this Viewership Ratings, it can definitely, moreover high will not only lower, we did not know for day two days, has not cooperated for day two days, I spoke to fetch water the minute, you definitely know compared with anyone.” 张烨笑道:“但吴总,你应该知道我是什么样的人,在工作上,我从不说大话,我说它能到这个收视率,它就肯定能到,而且只会高不会低,咱们不是认识一天两天了,也不是合作过一天两天了,我说话打不打水分,你肯定比谁都知道。” Wu Mo said: „Not is only the cooperation is so simple, outside everybody said that is I insightful has the luck, has bumped into Zhang Ye, and there is a that big boldness to dare to use such brainwashing advertisement, may also be some of I and company people knows that I do not have this boldness, I do not have this vision, at that time you struck one's chest to guarantee that this advertisement can make my enterprise bring back to life, you repeatedly do best to convince urged me, compelled me, even put out, if were defeated do not represent the fee to make me trust you, this has present me, this has the magnificence of present Brain Gold., Therefore the previous company meets, several people proposed wants to replace the proposition of Brain Gold advertisement, because they thought this advertisement uses was too long, everybody was greasy, wants with the new advertisement promotion sales volume, then I returned to their a few words directly: Zhang Ye had said Brain Gold advertisement can ten years not trade, in advertisement this, I believes Zhang Ye, other I no one believe that” 吴默说道:“岂止是合作那么简单,外界人人都说是我有眼光有运气,碰到了张烨,并且有那么大的魄力敢用那么一个洗脑广告,可也就是我和公司内部的一些人知道,我真没这个魄力,我也没有这个眼光,当时要不是你拍着胸脯保证这个广告能让我的企业起死回生,要不是你反复苦口婆心地劝我,逼我,甚至拿出如果失败就不要代言费来让我信任你,这才有的现在的我,这才有的现在脑黄金的辉煌。,所以上次公司开会,有几个人提出了想更换脑黄金广告的提议,因为他们觉得这广告用的太久了,大家已经腻了,想要用新广告提升销量,然后我直接就回了他们一句话:张烨说过脑黄金的广告可以十年不换,在广告这一块,我就信张烨,其他我谁也不信,” Zhang Ye smile, „thanks.” 张烨微笑,“谢谢。” Wu Mo takes a look at him, „can this I also believe you?” 吴默瞅瞅他,“这回我也能信你吧？” Zhang Ye explained: „You can feel relieved that this grade of program core is Voice, making Singer return to a purest Music link......” 张烨解释道:“你可以放心,这档节目的核心就是声音,让歌手回归一个最纯粹的音乐环……” Wu Mo said: „You were needless saying that the matter on technique, you gave me words.” 吴默说:“您不用说技术上的事,你就给我句话。” Zhang Ye has hesitated the moment, said firmly: „You can entirely believe me, at this matter, I cannot the pit you, moreover my pit no one can the pit you.” That is, if the Wu Zeqing nephew Zikeng, the one's own girlfriend first looked for one's own to do accounts, „I also gave the low-down with you while convenient, we were the friends, had the words pendulum on outwardly, reason that I said that title spent one hundred million, was our Segment Group urgently needed this sum of money manufactures program, CCTV that side card the strictness of , also very conservative discrete, did not give batch of money, therefore I can only one's own try to find the solution, if were actually not short of money, title spent you to give 50 million me not to have the opinion, naturally I must say one, if you bought, this. Hundred million your white bloom, money were not definitely many, program manufacture more excellent, Viewership Ratings will be also higher, is naturally better to your advertisement effect, moreover this year the title Fei Biaowang status falls your family to the affirmation flower, will bring the advertisement benefit to your group corporation.” 张烨沉吟了片刻,坚定道:“你可以完全相信我,在这件事上,我不会坑你,而且我坑谁也不能坑你。”那是,要是把吴则卿的侄子坑了,自己女朋友就先得来找自己算账啊,“顺便我也跟你交个底,咱们是朋友,有话摆在明面上,我之所以说冠名费一个亿,也是我们栏目组急需这笔钱制作节目,央视那边卡的很严,也很保守谨慎,不给批钱,所以我只能自己想办法,其实如果要是不缺钱的话,冠名费你给50000000我也没意见,当然我还得说一句,你如果买下来,这一个。亿你肯定不白花,钱多了,节目制作会更精良,收视率也会更高,对你的广告效果自然更好,而且今年冠名费标王的身份给肯定花落你家,也会给你的集团企业带来广告效益。” The Wu Mo hear, then said with a smile: „Good, the matter on advertisement I listen your, you are not only our Brain Gold advertisement spokesman, is the advertisement plan and adviser of our company, when do hundred million sign on hundred million contracts? You prepare, I am when good” 吴默听完,便笑道:“好,广告上的事我听你的,你不但是我们脑黄金广告的代言人,也是我们公司的广告策划和顾问啊,一个亿就一个亿合同什么时候签？你准备吧,我什么时候都行” Zhang Ye sees him to be so happy, has not felt all right, „otherwise do you ponder over again?” 张烨见他这么痛快,也不太好意思了,“要不然你再琢磨琢磨？” Wu Mo waves the hand saying: „Did not need to consider, actually now company these money, are your advertisement gain, the words that thought that threw many to exit I not to love dearly.” 吴默摇手道:“不用考虑了,其实现在公司这些钱,都是你广告赚出来的,这么想的话,投多少出去我也不心疼了。” Zhang Ye smiles saying: „One month later, you not only will not love dearly, meets the mouth to hurt on the contrary.” 张烨笑眯眯道:“一个月后,你不但不会心疼,反倒会嘴疼。” Wu Mo said: „What does mouth hurt?” 吴默愣道:“嘴疼什么？” Zhang Ye replied: „...... Happy.” 张烨回答道:“……乐的。” „Ha Ha” Wu Mo laughs, „made your saying I also anticipate now on, said, Brain Gold sales volume suddenly to increase these months, really closed one's eyes can make money, did not need to worry, but also the less than half year passed by now, that side market statistics, sales volume, although was good, but gradually was actually weaken, already not beforehand growth Speed, at holidays can also support a brace, therefore the company also when seeking a new turning point, is thinking intensified the advertisement effort, this also had on time has met discussed that changes the Brain Gold advertisement matter, afterward by me. Overruled, now, has bought your program Title Rights, although the price makes me fearful and apprehensive, but why does not know, after having a scare, but also feels very secure, your Brother Zhang program, inevitably mistakenly, after program broadcasts, taking advantage of the 《The Voice》 chummy vigor, our Brain Gold can also be hot, I have this confidence” “哈哈”吴默大笑,“让你一说我现在也期待上了,说真的,脑黄金销量暴增的这几个月,真是闭着眼睛就能赚钱,根本不用操心,不过现在也小半年过去了,市场那边的统计,销量虽然不错,但却在逐步减弱,已经没有以前的增长速度了,也就逢年过节还能撑一撑,所以公司这边也一直在寻求一个新契机,想着是不是加大广告力度,这也才有了上次开会时讨论变动脑黄金广告的事,后来被我。否决了,现在啊,买了你节目的冠名权,虽然价格让我心惊肉跳,但不知道为什么,吓了一跳以后吧,还觉得挺踏实的,你张哥的节目,必然错不了,等节目播出以后,借着《好声音》的热乎劲儿,咱们脑黄金也能再火一把了,我也有这个信心” Zhang Ye extends take action, „that thanks the trust, was the cooperation happy?” 张烨伸出手,“那就谢谢信任,合作愉快了？” „Cooperation was happy” the Wu Mo also pretense to grasp with him started. “合作愉快”吴默也假模假样地和他握了一下手。 As unceasing increase of Zhang Ye fame, questioned that his person is rising, because knew that his person were getting more and more, this is increase of base number, but same, approves his person also similarly to rise . Moreover the ratio and Speed that rises must be much more than question 随着张烨名气的不断增加,质疑他的人在上升,因为认识他的人越来越多了,这是基数的增加,但同样,认可他的人也同样在上升,而且上升的比率和速度比质疑者们要多得多 For example present this, Wu Mo even today heard the «Republic The Voice» name, even has not known how program competes specifically, even this program manufactured any stage Wu Mo to ask that had not asked that since has been only with the Zhang Ye name and Zhang Ye gold-lettered signboard, Wu Mo has dared the big hand to wield has set this hundred million sky-high price title fees thus it can be seen, Zhang Ye this advertisement has makes a sound 比如现在这一幕,吴默甚至今天才听说了《共和国好声音》的名字,甚至还不知道节目具体是怎么比赛的,甚至于这节目制作到了什么阶段吴默都问也没问,只是凭着张烨的名字和张烨一直以来的金字招牌,吴默就敢大手一挥定下了这一个亿的天价冠名费由此可见,张烨这块招牌有多响了
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