Daytime.
白天。
The leaderswalked.
领导走了。《The Voice》Segment Groupoffice districtis floodingtalking in whispers.《好声音》栏目组办公区充斥着窃窃私语。„Did Teacher Zhangstare attitleto spendreally?”
“张老师真盯上冠名费了?”„Thishas not startedto manufacture, draws?”
“这还没开始制作呢,怎么拉啊?”„Drew, how muchmoneydid not have, manufacturefund of insufficientTeacher Zhangbudget, when the time comeswhat to do? Thisremainingmoneypleaseseveral do B-list Starbe the teachersto be insufficientcontinually?”
“就算拉来了,也没多少钱,不够张老师预算的制作资金啊,到时候怎么办?这剩下的钱连请几个二线明星来当导师都不够吧?”„Instage is also, not to be how manygivesus a point.”
“台里也是,怎么不多给咱们一点啊。”„Actually20 millionwere really many, instagegave the green lighttous, youlookedto give outothercolumnsproduction cost, wherehadprevious10 million? Wasprogram in Teacher Zhangidealneedsto spendtoo much money, does not know that whomTeacher Zhangactuallydoes wantto askto be the teacher, the grand totalneeds80 millionproduction cost? Is it possible thatwantsto askHeavenly KingHeavenly Queen/days laterto beTeacherjudges? Isn't S-list Star of thisrank, richgoodto invite?”
“其实20000000真不少了,台里还是给咱们开绿灯了的,你看拨给其他栏目的制作费,哪里有上10000000的?就是张老师理想中的节目需要花太多钱了,也不知道张老师到底想请谁来当导师,总计需要80000000的制作费?莫非是想请天王天后来当评委导师吗?这种级别的超一线明星,有钱也不好请吧?”„Matter that Leader Zhangthinks, wedefinitelycould not understand.”
“张导想的事情,咱们肯定是理解不了的。”„Teacher Zhangalsotoopursuedperfectly.”
“张老师也是太追求完美了。”„Hopesthisprogram to be hot, otherwisehas spentthese much money, mayreallycompensatein a big way.”
“但愿这节目能火吧,不然花了这么多钱,可真是赔大了。”„Oh, looks atZhang Yein any case.”
“唉,反正都看张烨的了。”Ha QiqiandZhang Zuotheypouralsocalculaterelativelycalmly, butEditor of otheroffice districtsscreenwriter-director, thena littlecould not sit still.哈齐齐和张左他们倒还算相对镇定,但是其他办公区的编辑啊编导啊,则都有点坐不住了。
......
……Chief Directoroffice.总导演办公室。Little Wanghas come, „do youlook forme?”小王进来了,“您找我?”ChenchensnatchedZhang Yecell phoneto playgameon the sofa, Zhang YesaidtoLittle Wang: „Right, Little Wang, youhelpmereorganize the list and telephone of bigcompanycanrelate, bestis the leader, for examplesells the cold tea, sells the milk, yourhere , if no to relatewith the CCTVrelevant authority, helpingmelook foroneto come, Imustrelate the Title Rightsmatter, quickly.”辰辰抢来了张烨的手机在沙发上玩游戏,张烨则对小王道:“对,小王,你帮我整理一份可以联系的大公司的名单和电话,最好是龙头企业的,比如卖凉茶的啊,卖牛奶的啊,你这里要是没有就跟央视相关部门联系一下,帮我找一份过来,我要联系一下冠名权的事,快一点。”Little Wangshouldsay: „Good.”小王应道:“好的。”About20minutes, the list and telephonebrought.
大约20分钟,名单和电话就拿来了。Zhang Yeflipped the abovecompanyname, he is not quite familiarwiththisEarthcompany profile, does not know that whichis goodwhichnot to be good, simplyhas hitby the place.张烨翻了翻上面的公司名,他对这个地球的公司概况还不太熟悉,也不知道哪家好哪家不好,干脆挨着个地打了过去。„Hello, dailymilk?”
“你好,天天牛奶吗?”„Yes.”
“是。”„IamCCTV Channel 1«RepublicThe Voice»Segment GroupChief Director.”
“我是央视一套《共和国好声音》栏目组的总导演。”„?”
“哦?”„Usdidnewlyhas kept offlarge-scaleSinging Classcompetitionprogram, exclusivetitlestillin the hand, Iasked that nowyouwere interested, Icansayprogramtoyou......”
“我们这边新做了一挡大型歌唱类选秀节目,独家冠名现在还在手里,我问一下你们有没有兴趣,我可以跟你说一下节目的……”„Excuse me, wedo not usetemporarily.”
“不好意思,我们暂时不用。”„Good, thatconsiders as finished.”
“好吧,那算了。”„If neededwecontact withyouagain.”
“有需要的话我们再联系您。”„Ok.”
“行。”Thenisunder a telephone.
然后是下个电话。Thischapter of Zhang Yestudywas intelligent, starts the mouthfulto coax.
这回张烨学聪明了,开始满嘴忽悠。„Hello, almond paste?”
“喂,杏仁茶吗?”„Yes, are you?”
“是的,您是?”„IamCCTVTV station, IcalledZhang Ye.”
“我是央视电视台的,我叫张烨。”„? Are youZhang Ye? WhichZhang Ye?”
“啊?你是张烨?哪个张烨?”„ShouldbethatZhang Ye that youthink.”
“应该就是你想的那个张烨。”„Whoops, do youtelephonethisare?”
“哎呦,您打电话这是?”„Ournew programstartedto manufacture, isCCTV Channel 1on Thursday the eveningfiles, now, Title Rightshas not decided that the enterprise that althoughcompetesare many, butwe are not quite satisfied, becausetheirbrand imageandourprogramlocationis inconsistent, thereforesomepeoplehave recommendedyour firmtome, yourdrinkIalsofrequentlydrink, is very good, Icometo askyouinterested.”
“我们的新节目已经开始制作了,是央视一套周四晚间档的,现在,冠名权还没定下来,虽然竞争的企业不少,但我们都不太满意,因为他们产品形象和我们节目定位不一致,所以有人给我推荐了贵公司,你们的饮料我也经常喝,很不错,我就过来问一问你们有没有兴趣。”„Understood, youwait a bit, Iasked that leads.”
“明白了,您稍等,我问一下领导。”„Good.”
“好。”„...... Has waited for a long timeTeacher Zhang, sorry, leadersaid that wehave thrownCCTV Channel 1on Friday the drama seriesmiddleadvertisementtime interval, has not preparedto throwSinging Classprogram, after allnowvarietyprogramis not booming.”
“……久等了张老师,抱歉,领导说我们已经投了央视一套周五电视剧中间的广告时段,没准备投歌唱类节目,毕竟现在综艺节目不景气。”„This, that was too regrettable.”
“这样啊,那就太遗憾了。”
The firstsuccessive78telephoneshit.
一连78个电话打出去。
The Zhang Yerepertoirenothing butisone, firstidentifies one's role when first coming on stageto fool the opposite party, is the expression that oneset of flickeringbeltboastscontinually, anyIlooked that your firmskeletonsurprisedisinten thousanddoes not have a goodcompany, any presentimportantopportunityarrived atyourheadsyou, ifdid not holdnot to grasp to regretlife-long, using an alternativeflickeredothersto bidtheirprogramTitle Rightsin any case.张烨的套路无非就是一个,先自报家门唬住对方,然后就是一套连忽悠带咋呼的措辞,什么我看贵公司骨骼惊奇乃是万中无一的好公司啊,什么现在一个重大机遇降临到了你们头上你们要是不抓住不把握住就得遗憾终生啊,反正就是变着法地忽悠别人投标他们的节目冠名权。Howeverdoes not haveoneto attain!
但是无一所获!Onehearisvarietyprogram, othersallrejected!
一听是综艺节目,人家全都拒绝了!Finallyhittired, Zhang Yerumblehas drunkmugwater , was air/Qiheavily, the heartsaid that whatmatterthiscalled, whatprogram was this? Thisis《The Voice》! Famousreputationworld《The Voice》! OnZhang YethatEarth, the 《The Voice》titlefeeisastronomical figures, moreoverwhichusesto askGrandpato considerGrandmato drawadvertisementeverywhere, does not needto go out, the advertisementbusinesshas walked, moreovermakes of brokenhead! Butnow? The Zhang Yeglib lipsare aboutto rub through, otherslink a being interestedcompanynot to have, somecompanyonehear of telephones, but alsothinks that Zhang Yeis the Jiang Hucheating, gaveto hangdirectly, thismadeZhang Yenot know that shouldcry to smile!
最后打累了,张烨咕噜咕噜喝了一缸子水,也是气得不轻,心说这叫什么事儿啊,这是什么节目?这可是《好声音》啊!大名鼎鼎美誉全世界的《好声音》啊!在张烨那个地球上,《好声音》的冠名费可是一个天文数字,而且哪儿用到处求爷爷告奶奶地拉广告啊,都不用出门,广告商就一个个找上门了,而且是挣破头的那种!但现在呢?张烨嘴皮子都快磨破了,人家连一个感兴趣的公司都没有,有些公司一听电话,还以为张烨是江湖诈骗的,直接就给挂了,这让张烨都不知道该哭还是该笑了!Does not recognize a superiorperforated!
有眼不识泰山呀!Youreallydo not take the steamed bean-jam bunto work asdry rations!
你们真是不拿豆包当干粮呀!Has conquered《The Voice》 of all the people of the world, fellso the paddiesunexpectedly? Howeveris not strange, whocalledonthisEarthnot to presentthiskind of program, wholetonthisEarthregarding the Singing the valuesevaluation of competitionandSinger, was not quite same as hisEarth! A appearance of new things, alwaysfollows the question and contradictionsound, becausetheydo not understand!
征服了全世界人民的《好声音》,竟然落到了这般田地?不过也不奇怪,谁叫这个地球上根本就没出现过这类节目呢,谁让这个地球上对于歌唱选秀和歌手的价值观评定,和他那个地球不太一样呢!一个新鲜事物的出现,总是会伴随着质疑和抵触声的,因为他们谁都不懂!Butnowwhat to do?
可现在怎么办?Sells cheap? Thatis absolutely impossible!
贱卖?那绝对不可能!Othersdo not know that the 《The Voice》Title Rightsgreat value, actuallydoes not representitnot to have the value, even ifrottenZhang Yein the handcannotsell cheap, thatisto the fruit of labor of artisticandpredecessordoes not respect, moreovermustsellcheaply, affirmscheaplysells the one's ownperson.
别人不知道《好声音》冠名权的巨大价值,却不代表它没有价值,就算烂在手里张烨也不能贱卖,那是对艺术和前人的劳动成果的不尊重啊,而且就算是要便宜卖,也肯定得便宜卖自己人啊。one's ownperson?自己人?Right!
对了!Zhang Yeremembers a personto comesuddenly, Wu Mo, thismayreally be the Zhang Yeone's ownperson, butWu MoWu Zeqingnephew, the president of Brain Goldgroup!张烨突然想起一个人来,吴默,这可真是张烨的自己人了,吴默可是吴则卿的侄子,脑黄金集团的总裁!Zhang Yeeyeonebright, immediatelysnatchescell phonefromChenchen, „do not play.”张烨眼睛一亮,马上从辰辰手里抢回手机,“别玩了。”Chenchendoes not do, „Zhang Ye, yougiveme.”辰辰不干了,“张烨,你给我。”„Unclehas the proper business.”Zhang Yeturned the Wu Mocell phonenumber, hit.
“叔叔有正事。”张烨翻到了吴默的手机号,打过去。beep~ beep~ beep~, the soundaboutthree, that sidehas heard the Wu Mohigh-spiritedlaughter, „Hahaha, Brother Zhang! The telephone of myhonored person!”嘟嘟嘟,响声大约三声,那边就传来了吴默意气风发的笑声,“哈哈哈,张哥!我贵人的电话啊!”Zhang Yesaid with a smile: „Is Leader Wu, busy?”张烨笑道:“吴总,忙着呢?”Wu Motalked about with interest: „No, is lying downwith the family|home.”吴默乐道:“没有,正跟家躺着呢。”„Hou, are youso idle? Thatjust right, wecome outto sit, Iaskyouto discuss a matter.”Zhang Yewas very ripewithhim, the speech is also quite optional.
“嚯,你这么闲?那正好,咱俩出来坐坐,我找你谈点事。”张烨跟他很熟了,说话也比较随意。
The Wu Motwowords, „line, Ihave not metyou.”吴默没二话,“行啊,那我去接你。”Zhang Yesaid: „Yoursale pricehundreds of millionsbigbosses, appropriate?”张烨道:“你一身价几亿的大老板,合适吗?”Wu Mosaid: „Brother ZhangyouareshabbyI, withoutyourrepresentingandadvertisement, the brotherIcanhavetoday, Imeetyou, must, wenot seefor a long timehas just wantedapproximatelyat the same time the son!”吴默道:“张哥你是寒碜我啊,没有你的代言和广告,老弟我能有今天嘛,我去接你,必须的,咱俩也好久没见了正想约一面儿呢!”„Alright, thatCCTVtelevision towerentrance?”Zhang Yesaid.
“得嘞,那央视电视塔门口?”张烨道。„I thought that youwent toCCTVto makeprogram, became, my20minutes.”Wu Mosaid that has madetelephone call.
“哦我想起来了,你去央视做节目了啊,成,我20分钟到。”吴默说完就挂了电话。Zhang Yeputs downcell phone, startedto get readyto express, heearlyshouldthink ofWu Moactuallyfrom the beginning, since thatbrainwashingadvertisement, the Brain Goldsales volumeisto ride the rocketsimplyrises, from an enterprise of quickbankruptcybecomes the healthy productleader, heard that nowWu MoCorporationshouted the slogan that is the goalwill go on the marketin the next two years, the enterprise developmentis extremely swift and violent, high of Wu Mopresentsale price, Zhang Yedid not know the Itembodydigit, ifWu MocanbuyTitle Rights, onehas solved the urgent matter of Zhang Ye, attained the fund, two, wasFei Shuidoes not flow the bystanderfield, letBrain Goldagain. Blowsto blowtaking advantage of the 《The Voice》east wind, the sales volume can also flipabsolutely, Zhang Yetakes the Wu Zeqingcurrentnotpublicboyfriend, does not have the reasonnot to take care of the Old Wunephew.张烨放下手机,已经开始准备措辞了,他其实一开始就早该想到吴默的,自从那个洗脑广告后,脑黄金销量简直是坐火箭般蹿升,从一个快破产的企业一跃成为了保健品龙头企业,听说现在吴默公司内部喊出的口号已经是目标明后年上市了,企业发展极其迅猛,吴默如今的身价之高,张烨都不知道具体数字了,吴默如果能买下冠名权,一来解了张烨的燃眉之急,拿到资金,二来,也是肥水不流外人田,让脑黄金再。借着《好声音》的东风吹上一吹,销量绝对还能翻翻,张烨作为吴则卿现任未公开男友,没理由不去照顾一下老吴的侄子呀。CalmgoodChenchen, Ha Qiqigreeting of Zhang Ye in office districtto makeherhelpto look after the child, thenexitedto meetwithWu Mo.
安顿好辰辰,张烨跟办公区里的哈齐齐打了个招呼让她帮忙照看一下孩子,然后就出去和吴默见面了。
......
……Undertelevision tower.
电视塔下。Theymet.
俩人碰了面。„Brother Zhang.”
“张哥。”„Does Leader Wu, seefat?”
“吴总,见胖啊?”„Hi, for serveral daysate.”
“嗨,这些天吃的。”„Walks, onourvehiclesaid.”
“走,咱俩车上说。”„Ok, looks for a cafe.”
“行嘞,找个咖啡厅。”
An upscalecar(riage) that onWu Mohas changednewly, the car(riage)started.
上了吴默新换的一辆高档车,车就开了。Wu Modriveswhile saying: „Hadanymatteryouto say.”吴默一边开车一边道:“有什么事你说吧。”„Becoming, Icame straight to the point.”Zhang Yesaid with a smile: „Ido not knowyoutotelevisionprogramTitle Rightsand so on advertisementprojectdoes have the quitedeepunderstanding.”
“成,那我就开门见山了。”张烨笑道:“我不知道你对电视节目冠名权之类的广告项目有没有比较深的了解。”Wu Moblinks, „Title Rights? What does thishavenot to know? OurBrain Goldis notadvertisement that closes right up againstblots out the skybuilds up?”吴默眨眼,“冠名权?这有什么不知道的?咱们脑黄金不就是靠着铺天盖地的广告起家的么?”Zhang Yesaid: „Thatsaid.”张烨道:“那就好说了。”Wu Mois very happy: „What's wrong? Your does new programwantto drawtitle? Thatalsohasanyissue, how muchmoney, the matter of youra few words, yourBrother Zhangprogramaffirmedmistakenly!”吴默很痛快道:“怎么?你新节目想拉冠名?那还有什么问题啊,多少钱,你一句话的事,你张哥的节目肯定错不了!”Zhang Yehe hesmiles, „yourthiscompliedtooearly, Isuggested that youlistened tometo sayfirst, Iwantto drawyouto join a group, but the titlefee of mynewcolumn, was less thanonehundred millionnot to sellabsolutely.”张烨呵呵一笑,“你这答应得太早了,我建议你先听我说完,我是想拉你入伙,但我新栏目的冠名费,少于一个亿绝对不卖。”
!
吱呀一声!
The vehiclestepped the brakeon the auxiliaryroadall of a sudden!
车子一下子在辅路上踩住了刹车!Wu Mosaidscared: „What? Did yousayagain?”吴默傻眼道:“啥?您再说一遍?”Zhang Yeclearthroat, „hundred million.”张烨清清嗓子,“一个亿。”Wu Mois aboutto have cried, „Brother Zhang, Istudyfew, do not deceiveme, whatyoudoiswhatprogram? Isnews broadcastadvertisement, doesn't haveonehundred million? Iread a newsyesterdayprobably, said that youhave madeSingingcompetitionprogramwithCCTV Channel 1? Haven't Iremembered incorrectly?”吴默都快哭了,“张哥,我读书少,你别蒙我啊,你做的是什么节目啊?就是新闻联播的广告,也没有一个亿吧?我昨天好像看了一眼新闻,说你跟央视一套做了一个歌唱选秀节目?我没记错吧?”Zhang Yeumsaid: „Has not remembered incorrectly.”张烨嗯道:“没记错。”Wu Mosaid: „Singing Classprogram, now is the situationnot quite ideal? As far as I know, generallyis30 millionexclusivetitlesupport, naturally, Iknow that yourprogramis definitely different from them, theyhave no wayto comparewithyou, but30 millionwere also similar.”吴默道:“歌唱类节目,现在形势不太理想吧?据我所知的,一般都是30000000的独家冠名赞助啊,当然,我知道你的节目肯定跟他们不一样,他们也没法跟你比,但30000000也就差不多了啊。”Zhang Yeshakes the head, „falls far short.”张烨摇头,“差得远。”Wu MoverytrustsZhang Ye, said: „Iknow that youwill not sayfor no reason, howyousaidin the final analysissituation.”吴默还是十分信任张烨的,道:“我知道你不会平白无故这么说的,你说说到底怎么个情况。”Zhang Yesaid: „Ontechniqueissueandmarketissueaboutprogram, Isaidactuallyyoucould not understand, let aloneyou, even if the colleaguealsosmattered unable to see clearly the quotation, Icantellyounowam, new program that thisfewpeopledid not favor, Viewership Ratingswill have the digit that youwant unable to think, youboughttitle, let alonehundred million, 200 milliondid not oweabsolutely!”张烨说道:“关于节目上的技术问题和市场问题,我说了其实你也理解不了,别说你了,就算行内人也一知半解看不清行情,我现在可以告诉你的是,这个别人都不怎么看好的新节目,收视率会有一个你想都不敢想的数字,你买下冠名,别说一个亿,两个亿也绝对不亏!”Wu Mo: „How many can Viewership Ratingshave?”吴默:“收视率能有多少?”Zhang Ye: „Youcanthinkboldly.”张烨:“你可以大胆想。”Wu Mo: „0. 9%?”吴默:“0。9%?”Zhang Ye: „Alsocanbe bold.”张烨:“还可以大胆。”Wu Mo: „1. 3%?”吴默:“1。3%?”Zhang Ye: „Alsocanagainboldly.”张烨:“还可以再大胆点。”Suppressedfor quite a while, Wu Mohas let loosesaid: „Is difficultto be inadequate can also on1. 6%?”
憋了半天,吴默放开说道:“难不成还能上1。6%?”Zhang Yesaid with a smile: „Imustsay1. 6%possiblyare onlylowestViewership Ratings that onlystarted, do youbelieve?”张烨笑道:“我要说1。6%可能只是个刚刚起步的最低收视率,你信吗?”
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