Waited for a half hour. 等了半小时。 „Teacher Zhang, what column?” “张老师,到底什么栏目呀？” „A while said.” “一会儿说。” „Oh you told us first.” “哎呀您先告诉我们呗。” „He He, must wait for in stage to agree with my request first.” “呵呵,得等台里先同意我的要求啊。” „program did you have?” “节目您已经有了？” „That naturally, in brain.” “那当然,都在脑子里了。” Out the office district, has come in many people. 办公区门外,呼呼啦啦进来了不少人。 Hu Fei came back, with also 78 that he comes together or male or female, has Station Leader, has leader of relevant authority, there are staff who the column verifies wait / etc., could see, in stage should attach great importance to this grade of new column, after is the resources of golden files. 胡飞回来了,跟着他一起来的还有78个或男或女,有台领导,有相关部门的负责人,也有栏目审核的工作人员等等,看得出,台里对这档新栏目应该非常重视,毕竟是黄金档的资源。 leader walks in the forefront, comes to say: „Teacher Little Zhang, we listened to Old Hu saying that actually we hope that you can ally Beijing TV Station, you did not come back, we were also very regrettable, as for the plan of new column, Old Hu said that you did have a very good plan?” 一个负责人走在最前面,进来就道:“小张老师,我们都听老胡说了,其实我们还是希望你能加盟京城电视台的,你不回来,我们也很遗憾,至于新栏目的策划,老胡说你有一个很好的方案？” „Right.” Zhang Ye smile. “对。”张烨微笑。 Following humanity: „But formulates Host, this did not have the precedent in stage, let alone was an unknown new person, otherwise did you trade a condition? If this column good as expected, can emerge under the present situation of present Singing Class column full avenue really, then in stage can gives you on the copyright royaltys and production cost an extra amount, definitely makes you satisfy.” 后面一人道:“但制定主持人,这在台里还没有过先例,更何况是个名不见经传的新人了,要不然你换个条件？如果这个栏目真的如预期般的好,真的能在如今歌唱类栏目满大街的现状下脱颖而出,那么台里可以在版权费和制作费上给你一个额外的数额,肯定让你满意。” Everybody sits down to discuss. 大家都坐下谈。 Zhang Ye shakes the head, „that is not good, I said that a request of my such Xiaoxiao.” 张烨摇头,“那可不行,我说了,我就这么一个小小的要求。” That leader said: „This is not small request, you also know that Host in stage is not anxious, moreover is outstanding, a grade of new column draws a charge, can definitely with us most familiar, internal outstanding Host meets the files, digs a new person to come desirably...... Doesn't this have the precedent? Otherwise this Little Zhang, you say the plan plan to everybody first, first has a look at program to be feasible, when the time comes discussed again.” 那负责人道:“这可不是小要求,你也知道台里的主持人并不紧张,而且都非常优秀,一档新栏目出炉,完全可以用我们最熟悉的、内部的优秀主持人来接档,刻意挖一个新人过来……这也没先例啊？要不然这样吧小张,你先跟大家说一说策划方案,先看看节目可不可行,到时候再谈。” „Right, what son first has a look at the column.” “对,先看看栏目什么样儿。” „Yes Teacher Zhang, you said first.” “是啊张老师,你先说。” Other two people also said. 其他两个人也道。 Zhang Ye said decidedly: „That inadequate.” 张烨却断然道:“那不成。” During that refused to compromise, outside has come suddenly in four people, walks in most one, is a little old woman, is Beijing TV Station Manager Xu Yuhong. 正在僵持的当口,忽地,外面又进来了四个人,其中走在最中间的一个,是个小老太太,正是京城电视台台长徐宇虹。 „Station manager?” “台长？” „How did you come?” “您怎么来了？” „Xu Tai!” “徐台！” „Station manager!” “台长！” The people set out in abundance. 众人纷纷起身。 Xu Yuhong gentle [say / way]: „Matter I also heard, the proposition of Little Zhang I am also interested, has a look, which did you talk about?” 徐宇虹平和道:“事情我也听说了,小张的提议我也很感兴趣,就过来看看,你们谈到哪儿了？” That leader explained. 那负责人就解释了一遍。 Zhang Ye has the favorable impression to this old woman actually very much, on that day made advertisement time his Aunt was calling, but also directed others with this with that finally has not seen old woman pissed off, the temperament was very good. 张烨对这老太太倒是很有好感,那天做广告的时候他一口一个大妈地叫着,还使唤人家拿这个拿那个,最后都没见老太太生气,脾气很好。 Xu Yuhong listens, looked at Zhang Ye one, „is assigned Host by non station staff, truly does not have this precedent, Little Zhang I can promise you, you said the column idea first, so long as is feasible, not with other TV station such stereotyped Singing Class program, moreover our professional judgment has the market, then pressed you saying that please a new person also no reason why not.” 徐宇虹听完,看了张烨一眼,“由非本台员工指定主持人,确实没这个先例,不过啊,小张我可以答应你,你先说栏目构思吧,只要是可行的,不是跟其他电视台那样千篇一律的歌唱类节目,而且我们专业人士判断是有市场的,那么就按你说的,请一个新人也未尝不可。” This was complies. 这算是答应了。 Zhang Ye one hear said: „Station manager atmosphere.” 张烨一听就道:“还是台长大气。” Xu Yuhong said with a smile: „Do not hold me, first listens to your plan, Singing Class competition column, already done were too many, how you affirmed that your column can be good?” 徐宇虹笑道:“你还别捧我,先听你的策划,歌唱类选秀栏目,已经被做的太多了,你怎么肯定你的栏目能行？” Zhang Ye said: „I must correct, I had not said that makes competition program.” 张烨道:“我得纠正一下,我没说做选秀节目。” „Um?” Staff in several stage stare. “嗯？”几个台里的工作人员都是一愣。 Hu Fei has not thought that „not competition? What Singing program did that call?” 胡飞也没想到啊,“不选秀？那叫什么歌唱节目？” leader said: „Your selling point where?” 一负责人道:“那你的卖点在哪里？” The Singing Class column of this world, started the upsurge for these years, stereotyped, mostly the same except for minor differences, developed a time of bottleneck, as being in the person in this world, the vision naturally had the limitation, but Zhang Ye was different from them, on his Earth, although was inferior to this world on variety program of certain categories, but the Singing Class column, actually must lead here many year. 这个世界的歌唱类栏目,也是这几年才兴起热潮的,千篇一律,大同小异,正是发展到了一个瓶颈的时期,作为身在这个世界上的人,目光自然是有局限性的,但张烨跟他们不同,他那个地球上,虽然在某些类别的综艺节目上不如这个世界,可歌唱类栏目,却是要领先这里很多年的。 Zhang Ye has a look at them, „the name of this grade of column was called «Me To like Recording Lyrics». Adopts the people's k song, not to suppose the way of threshold, for the purpose of building national k song alliance. Rule simply to having one: Who can sing to the lyrics. Compared with the singing voice, compared with stage performance, everywhere did not look that whose memory is good, so long as you can sing to lyrics you of stipulation win this are this grade of program core and selling point.” 张烨看看他们,“这档栏目的名字叫《我爱记歌词》。采取全民k歌、不设门槛的方式,旨在打造全国k歌联盟。规则简单到只有一条:谁能唱对歌词。不比歌喉,不比舞台表现,就比比看谁的记性好,只要你能唱对规定的歌词就算你赢这就是这档节目的核心和卖点。” This saying said that all people silent. 这话说完,所有人都无声了。 Was not shocked, but was turned by the thunder! 不是被震惊的,而是被雷翻的！ Lyrics? 歌词？ Lyrics? 记歌词？ This your mother can call television program!? 这你妈能叫电视节目！？ Xiao Lu is stunned, „not Teacher Zhang?” 小吕愕然,“不是吧张老师？” leader said: „Little Zhang, do not crack a joke.” 负责人道:“小张,你可别开玩笑。” Hu Fei also raised the question, „recorded the lyrics is not the selling point? The column of this form, I could not notice that any can attract the thing of audience.” 胡飞也提出疑问,“记歌词也不算卖点啊？这个形式的栏目,我看不到任何能吸引观众的东西啊。” The staff of column verification are the head with swaying of rattle-drum, lyrics your younger sister! Must the brain be so remnant! 有一个栏目审核的工作人员更是脑袋跟拨浪鼓似的一个劲儿摇晃,记歌词你妹啊！要不要这么脑残啊！ Brother Hou makes fun, „Teacher Zhang said Crosstalk, teases everybody to play.” 侯哥打哈哈,“张老师可是说相声的,逗大家玩呢。” But Zhang Ye said: „I have not teased, said properly.” 张烨无奈道:“我没逗,说正经的呢。” Brother Hou: „......” 侯哥:“……” „First made Little Zhang say.” Xu Yuhong leaves to say. “先让小张说完。”徐宇虹出言道。 Zhang Ye said with a smile: „Actually program , if not arrive for day that makes, I said depending on Zhang Rou a throat that everybody is not quite good to understand, I can only with the general language explain simply why I must design such grade of program, fierce listens, is a little short lyrics competion form perhaps, good, is very short, but this short possibly comes to see at your individual inherent angles, but you think in turn knew, does not have other Singing Class program to have the competition atmosphere the lyrics, few handsome fellow beautiful woman, more possible not attractive singing voice, such one compared with., Had cast off several streets by other Singing program probably, but «I Like Recording Lyrics» a little actually cast off other program several streets, because it is simple, was too simple, can participate to all audiences simply!” 张烨笑道:“其实节目如果不到做出来的一天,我光凭一张肉嗓子说,大家也不太好理解,我只能用大概的语言简单解释一下为什么我要设计这么一档节目,猛的听上去,记歌词这比拼形式或许有点矬,好吧,是很矬,不过这个矬可能是以你们个人固有角度来看的,但你们反过来想一下就知道了,记歌词是没其他歌唱类节目那么有竞争氛围,没太多帅哥美女,更可能没有漂亮的歌喉,这么一比。,好像被其他歌唱节目甩开了十几条街,但是《我爱记歌词》有一点却是甩开其他节目十几条街的,因为它简单,太简单了,简单到所有观众都能来参与！” Hu Fei looking pensive. 胡飞若有所思。 Some other people also fall into the ponder. 其他有人也陷入思考。 Zhang Ye said: „You think short and simple, low-end, is not this grade of program flaw, instead is «I Likes Recording the Lyrics» core competitiveness exactly, is it biggest superiority, others Singing program, comes up a handsome fellow, comes a beautiful woman, has the high pitch, has to dance, this audience cannot be involved, because they cannot achieve, who can record the lyrics unable? Three -year-old child energy remembered several, they can participate, they can join, can sing the lyrics in front of the television together, what but also there is able compared with all the people to participate in a more wonderful matter?” 张烨说道:“你们认为的矬、简单、低端,不是这档节目的缺陷,反而恰恰是《我爱记歌词》的核心竞争力,是它最大的优势,人家歌唱节目,上去个帅哥,来一个美女,有高音高的,有跳舞好的,这个观众参与不到其中,因为他们做不到,可记歌词谁不会啊？三岁小孩都能记住几首,他们能参与到里面,他们能加入,能在电视机前跟着一起唱歌词,还有什么能比全民参与更美妙的事儿？” Hu Fei has selected finally clearly, „this really tries another method but actually!” 胡飞终于明白点了,“这倒真是另辟蹊径啊！” Da Fei said: „This...... Ok?” 大飞呃道:“这……行吗？” Zhang Ye said: „Other Singing competition, is looked that who is attractive who sang well who had the story, I called ‚expert route’, but my new column, I think that it took the common people route, like me said that everyone can participate, even can the registration come to the scene to participate in the competition, did not have the threshold, did not have the tedious procedure, so long as you want to participate, everyone had very big opportunity to come to the scene to be able on the television, even if lacked musical sense!” 张烨道:“别的歌唱比赛,是看谁长得漂亮谁唱得好谁有故事,我称之为走‘达人路线’,但我的新栏目,我想它走平民路线,就像我说的,谁都能参与,甚至能报名来现场参与比赛,没有门槛,没有繁琐的手续,只要你想参加,每个人都有很大机会能来现场能上电视,即便是五音不全！” Xiao Lu startled [say / way]: „What? Lacks musical sense also good?” 小吕惊道:“啥？五音不全也行？” „Naturally was good, program is I must record the lyrics, the competition only compares this, you sang to run to adjust Grandma, you can come in the same old way, can win in the same old way.” Zhang Ye said: „Here I insert one, the players of how many lacking musical sense I instead also want to recommend to ask to come, to build the topic, meets the rusticity, the audience before television possibly looks at singing that this has lacked musical sense, ridicules this goods to be able with the family|home on the television? I compared with him! This is also leads the participation atmosphere and a Viewership Ratings selling point, your everybody is an expert, how to operate me not to relate in detail specifically.” “当然行了,节目是我要记歌词,比赛只比这个,你就算唱跑调到姥姥家了,你照样能来,照样能赢。”张烨道:“这里我插一句,我反而还想推荐找几个五音不全的选手来,营造话题,也接地气,电视机前的观众可能看了这五音不全的唱歌,都跟家里笑骂这货都能上电视啊？我比他强啊！这也是带动参与氛围和收视率的一个卖点,你各位是行家,具体怎么操作我就不细说了。” Xu Yuhong said: „Selling point these?” 徐宇虹说道:“卖点就这些？” „Naturally not.” Zhang Ye looked, arrives in front of a white blackboard, with beginning a stroke has written above, „this grade of column needs two Host, a man and a woman, is responsible for humorous and beyond the adjustment atmosphere, passes through the audience, what the request of Host does not need too to experience, has no need for the witticism being continuous, instead, meets a rusticity point to be best, because this is the entire program style, then, needs to lead the chorus, leads the chorus is also in program one of the very essential roles, leads the chorus to elect? I bit by bit......” “当然不是了。”张烨找了找,走到一块白色的黑板前面,拿起笔在上面写了,“这档栏目需要两个主持人,一男一女,负责幽默和调节气氛外,贯穿全场,主持人的要求不需要什么太多经验,也用不着妙语连珠,反而,更接地气一点最好,因为这就是整个节目的风格,然后,需要领唱,领唱也是节目中很关键的角色之一,领唱怎么选出来呢？我一点一点来说……” From stage to light. 从舞台到灯光。 Screens to the audience from the lead singer. 从领唱到观众筛选。 Even including the emphasis point of scene, his detail requirement. 甚至连镜头的侧重点,他都详细要求了。 End, he said: „Procedure is these, this is only program most basic framework, just you also mentioned, because this grade of program does not belong to the competition class, the competition atmosphere relatively are possibly few, to make up for this flaw, each month end of the month, will set up a city wheat tyrant showdown, is divided into east , south , west , north and middle several teams, burns the nation Flames of War, finally turns into the urban showdown, the audiences support the one's own city, then the competition atmosphere and competition also came on the nature, finally also has the final, selects the only superior city, how to evaluate how pk as for the urban match, you listen to me to relate in detail again......” 末了,他道:“程序就是这些,这只是节目的最基本构架,刚刚你们也提到了,因为这档节目不属于选秀类,比赛氛围可能相对要少,所以为了弥补这个缺陷,每个月的月底,将会设立一场全国城市麦霸对决,分为东南西北中几个队伍,将战火烧到全国,最终变成城市对决,观众们支持自己的城市,那么比赛氛围和竞争也就自然来了,最后还有总决赛,选出唯一一个优胜城市,至于城市赛怎么评选怎么pk,你们再听我细说……” Chirp, is 20 minutes. 唧唧喳喳,又是20分钟。 The TV station person heard one one, could not insert any words completely, they also want to raise the question, when Zhang Ye said that they actually discovered that Zhang Ye from beginning to end has thought unexpectedly of all issues, they had not said with enough time that their questions had been solved by Zhang Ye, simply is incisive, program broadcast that the latter year three years five years and other audiences looked lose the curiosity later matter exhaustedly, Zhang Ye give changed the Host strategy and increase all kinds of specific measures of new link, to be used to maintain program Viewership Ratings. 电视台的人已经听得一愣一愣的了,完全插不上任何话,他们也想提出疑问,可是当张烨说起来的时候,他们却发现张烨居然把从头到尾的所有问题都想到了,他们还没来得及说,他们的疑问已经被张烨解决了,简直是淋漓尽致,就连节目播出后一年三年五年等观众看疲惫失去新鲜感以后的事情,张烨都给出了变动主持策略和增加新环节的各种各样的具体措施,以用来维持节目的收视率。 Plan plan that other column Planner gives, at first generally is a creativity or is the concept, is little in-depth discussion, little changing, the change, this had the final plan, records program to broadcast that again looks at the audience echo, changes again, makes all sorts of adjustments according to Viewership Ratings again, possibly today plans the good strategy, next week must change, but Zhang Ye? The plan case that he gives extended unexpectedly for 67 years later, the psychology of middle each detail and audience changed him to consider unexpectedly, was watertight! 别的栏目策划人给出的策划方案,最初一般都是个创意或者是概念,然后一点点深入讨论,一点点修改,变动,这才有了最后的方案,再去录节目播出看观众反响,再变动,再根据收视率做出种种调整,可能今天计划好的策略,下个星期就要改了,可张烨呢？他给出的策划案竟然延伸到了67年以后,中间的每一个细节和观众的心理变化他竟然都考虑到了,滴水不漏！