Waited for a halfhour.
等了半小时。„Teacher Zhang, whatcolumn?”
“张老师,到底什么栏目呀?”„A whilesaid.”
“一会儿说。”„Ohyoutoldusfirst.”
“哎呀您先告诉我们呗。”„He He, mustwait forinstageto agree withmyrequestfirst.”
“呵呵,得等台里先同意我的要求啊。”„program did youhave?”
“节目您已经有了?”„Thatnaturally, inbrain.”
“那当然,都在脑子里了。”Out the office district, has come inmanypeople.
办公区门外,呼呼啦啦进来了不少人。Hu Feicame back, withalso78 that hecomestogetherormaleorfemale, hasStation Leader, hasleader of relevant authority, there arestaff who the columnverifieswait / etc., could see, instageshouldattach great importance to thisgrade of newcolumn, after is the resources of goldenfiles.胡飞回来了,跟着他一起来的还有78个或男或女,有台领导,有相关部门的负责人,也有栏目审核的工作人员等等,看得出,台里对这档新栏目应该非常重视,毕竟是黄金档的资源。leaderwalksin the forefront, comes to say: „Teacher Little Zhang, welistened toOld Hu saying that actuallywehope that youcanallyBeijing TV Station, youdid not come back, we were also very regrettable, as for the plan of newcolumn, Old Husaid that youdid have a verygoodplan?”
一个负责人走在最前面,进来就道:“小张老师,我们都听老胡说了,其实我们还是希望你能加盟京城电视台的,你不回来,我们也很遗憾,至于新栏目的策划,老胡说你有一个很好的方案?”„Right.”Zhang Yesmile.
“对。”张烨微笑。Followinghumanity: „ButformulatesHost, thisdid not have the precedentinstage, let alonewas an unknownnew person, otherwise did youtrade a condition? Ifthiscolumngoodas expected, canemergeunder the present situation of presentSinging Classcolumnfullavenuereally, theninstagecangivesyouon the copyright royaltysandproduction cost an extraamount, definitelymakesyousatisfy.”
后面一人道:“但制定主持人,这在台里还没有过先例,更何况是个名不见经传的新人了,要不然你换个条件?如果这个栏目真的如预期般的好,真的能在如今歌唱类栏目满大街的现状下脱颖而出,那么台里可以在版权费和制作费上给你一个额外的数额,肯定让你满意。”Everybodysits downto discuss.
大家都坐下谈。Zhang Yeshakes the head, „thatis not good, I said that a request of mysuchXiaoxiao.”张烨摇头,“那可不行,我说了,我就这么一个小小的要求。”Thatleadersaid: „Thisis notsmallrequest, youalsoknow that Host in stageis not anxious, moreoveris outstanding, a grade of newcolumndraws a charge, can definitely withusmost familiar, internaloutstandingHostmeets the files, digs a new personto comedesirably...... Doesn't thishave the precedent? OtherwisethisLittle Zhang, yousay the planplantoeverybodyfirst, firsthas a look atprogramto be feasible, when the time comesdiscussedagain.”
那负责人道:“这可不是小要求,你也知道台里的主持人并不紧张,而且都非常优秀,一档新栏目出炉,完全可以用我们最熟悉的、内部的优秀主持人来接档,刻意挖一个新人过来……这也没先例啊?要不然这样吧小张,你先跟大家说一说策划方案,先看看节目可不可行,到时候再谈。”„Right, whatsonfirsthas a look at the column.”
“对,先看看栏目什么样儿。”„YesTeacher Zhang, yousaidfirst.”
“是啊张老师,你先说。”Othertwopeoplealsosaid.
其他两个人也道。Zhang Yesaiddecidedly: „Thatinadequate.”张烨却断然道:“那不成。”During that refused to compromise, outsidehas come suddenly infourpeople, walksinmostone, is a littleold woman, isBeijing TV StationManagerXuYuhong.
正在僵持的当口,忽地,外面又进来了四个人,其中走在最中间的一个,是个小老太太,正是京城电视台台长徐宇虹。„Station manager?”
“台长?”„How did youcome?”
“您怎么来了?”„XuTai!”
“徐台!”„Station manager!”
“台长!”
The peopleset outin abundance.
众人纷纷起身。XuYuhonggentle[say / way]: „MatterIalsoheard, the proposition of Little ZhangI am also interested, has a look, which did youtalk about?”
徐宇虹平和道:“事情我也听说了,小张的提议我也很感兴趣,就过来看看,你们谈到哪儿了?”Thatleaderexplained.
那负责人就解释了一遍。Zhang Yehas the favorable impressiontothisold womanactuallyvery much, on that daymadeadvertisementtimehisAuntwas calling, but alsodirectedotherswiththiswith that finallyhas not seenold womanpissed off, the temperamentwas very good.张烨对这老太太倒是很有好感,那天做广告的时候他一口一个大妈地叫着,还使唤人家拿这个拿那个,最后都没见老太太生气,脾气很好。XuYuhonglistens, looked atZhang Yeone, „is assignedHostby non stationstaff, trulydoes not havethisprecedent, Little ZhangIcanpromiseyou, yousaid the columnideafirst, so long asis feasible, notwithotherTV stationsuchstereotypedSinging Classprogram, moreoverourprofessionaljudgmenthas the market, thenpressedyou saying that please a new personalsono reason why not.”
徐宇虹听完,看了张烨一眼,“由非本台员工指定主持人,确实没这个先例,不过啊,小张我可以答应你,你先说栏目构思吧,只要是可行的,不是跟其他电视台那样千篇一律的歌唱类节目,而且我们专业人士判断是有市场的,那么就按你说的,请一个新人也未尝不可。”Thiswascomplies.
这算是答应了。Zhang Yeonehearsaid: „Station manageratmosphere.”张烨一听就道:“还是台长大气。”XuYuhongsaid with a smile: „Do not holdme, firstlistens toyourplan, Singing Classcompetitioncolumn, alreadydonewere too many, howyouaffirmed that yourcolumncanbe good?”
徐宇虹笑道:“你还别捧我,先听你的策划,歌唱类选秀栏目,已经被做的太多了,你怎么肯定你的栏目能行?”Zhang Yesaid: „Imustcorrect, Ihad not said that makescompetitionprogram.”张烨道:“我得纠正一下,我没说做选秀节目。”„Um?”Staff in severalstagestare.
“嗯?”几个台里的工作人员都是一愣。Hu Feihas not thought that „notcompetition? WhatSingingprogram did thatcall?”胡飞也没想到啊,“不选秀?那叫什么歌唱节目?”leadersaid: „Yourselling pointwhere?”
一负责人道:“那你的卖点在哪里?”
The Singing Classcolumn of thisworld, started the upsurgefor these years, stereotyped, mostly the same except for minor differences, developed a time of bottleneck, asbeing in the person in thisworld, the visionnaturallyhad the limitation, butZhang Yewas differentfromthem, onhisEarth, althoughwas inferior tothisworldonvarietyprogram of certaincategories, but the Singing Classcolumn, actuallymustleadheremanyyear.
这个世界的歌唱类栏目,也是这几年才兴起热潮的,千篇一律,大同小异,正是发展到了一个瓶颈的时期,作为身在这个世界上的人,目光自然是有局限性的,但张烨跟他们不同,他那个地球上,虽然在某些类别的综艺节目上不如这个世界,可歌唱类栏目,却是要领先这里很多年的。Zhang Yehas a look atthem, „the name of thisgrade of columnwas called«MeTo likeRecordingLyrics». Adopts the people'sksong, not to suppose the way of threshold, for the purpose ofbuildingnationalksongalliance. Rulesimplytohavingone: Whocansingto the lyrics. Compared with the singing voice, compared withstageperformance, everywheredid not look that whosememoryis good, so long asyoucansingtolyricsyou of stipulationwinthisarethisgrade of programcore and selling point.”张烨看看他们,“这档栏目的名字叫《我爱记歌词》。采取全民k歌、不设门槛的方式,旨在打造全国k歌联盟。规则简单到只有一条:谁能唱对歌词。不比歌喉,不比舞台表现,就比比看谁的记性好,只要你能唱对规定的歌词就算你赢这就是这档节目的核心和卖点。”Thissayingsaidthatallpeoplesilent.
这话说完,所有人都无声了。Was not shocked, butwas turnedby the thunder!
不是被震惊的,而是被雷翻的!Lyrics?
歌词?Lyrics?
记歌词?Thisyourmothercancalltelevisionprogram!?
这你妈能叫电视节目!?Xiao Luis stunned, „notTeacher Zhang?”小吕愕然,“不是吧张老师?”leadersaid: „Little Zhang, do not crack a joke.”负责人道:“小张,你可别开玩笑。”Hu Feialsoraised the question, „recorded the lyricsis not the selling point? The column of thisform, Icould not notice that anycanattract the thing of audience.”胡飞也提出疑问,“记歌词也不算卖点啊?这个形式的栏目,我看不到任何能吸引观众的东西啊。”
The staff of columnverificationare the headwithswaying of rattle-drum, lyricsyour younger sister! Must the brainbe so remnant!
有一个栏目审核的工作人员更是脑袋跟拨浪鼓似的一个劲儿摇晃,记歌词你妹啊!要不要这么脑残啊!Brother Houmakes fun, „Teacher ZhangsaidCrosstalk, teaseseverybodyto play.”侯哥打哈哈,“张老师可是说相声的,逗大家玩呢。”ButZhang Yesaid: „Ihave not teased, saidproperly.”张烨无奈道:“我没逗,说正经的呢。”Brother Hou: „......”侯哥:“……”„FirstmadeLittle Zhangsay.”XuYuhongleavesto say.
“先让小张说完。”徐宇虹出言道。Zhang Yesaid with a smile: „Actuallyprogram , if not arrive for day that makes, Isaiddepending onZhangRou a throatthateverybody is not quite goodto understand, I can only with the generallanguageexplainsimplywhyImustdesignsuchgrade of program, fiercelistens, is a little shortlyricscompetionformperhaps, good, isveryshort, butthisshortpossiblycomes to seeatyourindividualinherentangles, butyouthinkin turnknew, does not haveotherSinging Classprogramto have the competitionatmosphere the lyrics, fewhandsome fellowbeautiful woman, more possiblenotattractivesinging voice, suchonecompared with., Had cast offseveralstreetsbyotherSingingprogramprobably, but«ILikeRecordingLyrics»a littleactuallycast offotherprogramseveralstreets, becauseitis simple, was too simple, canparticipatetoallaudiencessimply!”张烨笑道:“其实节目如果不到做出来的一天,我光凭一张肉嗓子说,大家也不太好理解,我只能用大概的语言简单解释一下为什么我要设计这么一档节目,猛的听上去,记歌词这比拼形式或许有点矬,好吧,是很矬,不过这个矬可能是以你们个人固有角度来看的,但你们反过来想一下就知道了,记歌词是没其他歌唱类节目那么有竞争氛围,没太多帅哥美女,更可能没有漂亮的歌喉,这么一比。,好像被其他歌唱节目甩开了十几条街,但是《我爱记歌词》有一点却是甩开其他节目十几条街的,因为它简单,太简单了,简单到所有观众都能来参与!”Hu Feilooking pensive.胡飞若有所思。
Some other peoplealsofall into the ponder.
其他有人也陷入思考。Zhang Yesaid: „Youthinkshortandsimple, low-end, is notthisgrade of programflaw, insteadis«ILikesRecording the Lyrics»core competitivenessexactly, isitbiggestsuperiority, othersSingingprogram, comes up a handsome fellow, comes a beautiful woman, has the highpitch, hasto dance, thisaudiencecannot be involved, becausetheycannot achieve, whocanrecord the lyrics unable? Three -year-old childenergyrememberedseveral, theycanparticipate, theycanjoin, cansing the lyricsin front of the televisiontogether, what but alsothere is ablecompared withall the peopleto participate in a more wonderfulmatter?”张烨说道:“你们认为的矬、简单、低端,不是这档节目的缺陷,反而恰恰是《我爱记歌词》的核心竞争力,是它最大的优势,人家歌唱节目,上去个帅哥,来一个美女,有高音高的,有跳舞好的,这个观众参与不到其中,因为他们做不到,可记歌词谁不会啊?三岁小孩都能记住几首,他们能参与到里面,他们能加入,能在电视机前跟着一起唱歌词,还有什么能比全民参与更美妙的事儿?”Hu Feihas selectedfinallyclearly, „thisreallytries another methodbut actually!”胡飞终于明白点了,“这倒真是另辟蹊径啊!”Da Feisaid: „This...... Ok?”大飞呃道:“这……行吗?”Zhang Yesaid: „OtherSingingcompetition, islooked that whois attractivewhosangwellwhohad the story, Icalled‚expertroute’, butmynewcolumn, Ithink that ittook the common peopleroute, likemesaid that everyonecanparticipate, evencan the registrationcome to the sceneto participate in the competition, did not have the threshold, did not have the tediousprocedure, so long asyouwantto participate, everyone had very bigopportunity to come to the sceneto be ableon the television, even iflacked musical sense!”张烨道:“别的歌唱比赛,是看谁长得漂亮谁唱得好谁有故事,我称之为走‘达人路线’,但我的新栏目,我想它走平民路线,就像我说的,谁都能参与,甚至能报名来现场参与比赛,没有门槛,没有繁琐的手续,只要你想参加,每个人都有很大机会能来现场能上电视,即便是五音不全!”Xiao Lustartled[say / way]: „What? Lacks musical sensealsogood?”小吕惊道:“啥?五音不全也行?”„Naturallywas good, programisImustrecord the lyrics, the competitiononlycomparesthis, yousangto runto adjustGrandma, youcancomein the same old way, canwinin the same old way.”Zhang Yesaid: „HereIinsertone, the players of how manylacking musical senseIinsteadalsowantto recommendto askto come, to build the topic, meets the rusticity, the audience before televisionpossiblylooks atsinging that thishas lacked musical sense, ridiculesthisgoodsto be ablewith the family|home on the television? Icompared withhim! This is also leads the participationatmosphereand a Viewership Ratingsselling point, youreverybodyis an expert, howto operatemenot to relate in detailspecifically.”
“当然行了,节目是我要记歌词,比赛只比这个,你就算唱跑调到姥姥家了,你照样能来,照样能赢。”张烨道:“这里我插一句,我反而还想推荐找几个五音不全的选手来,营造话题,也接地气,电视机前的观众可能看了这五音不全的唱歌,都跟家里笑骂这货都能上电视啊?我比他强啊!这也是带动参与氛围和收视率的一个卖点,你各位是行家,具体怎么操作我就不细说了。”XuYuhongsaid: „Selling pointthese?”
徐宇虹说道:“卖点就这些?”„Naturallynot.”Zhang Yelooked, arrives in front of a whiteblackboard, withbeginning a strokehas written above, „thisgrade of columnneedstwoHost, a man and a woman, is responsible forhumorousandbeyond the adjustmentatmosphere, passes through the audience, what the request of Hostdoes not needtooto experience, has no need for the witticismbeing continuous, instead, meets a rusticitypointto be best, becausethisis the entireprogramstyle, then, needsto lead the chorus, leads the chorus is also inprogram one of the veryessentialroles, leads the chorusto elect? Ibit by bit......”
“当然不是了。”张烨找了找,走到一块白色的黑板前面,拿起笔在上面写了,“这档栏目需要两个主持人,一男一女,负责幽默和调节气氛外,贯穿全场,主持人的要求不需要什么太多经验,也用不着妙语连珠,反而,更接地气一点最好,因为这就是整个节目的风格,然后,需要领唱,领唱也是节目中很关键的角色之一,领唱怎么选出来呢?我一点一点来说……”Fromstagetolight.
从舞台到灯光。Screensto the audiencefrom the lead singer.
从领唱到观众筛选。Evenincluding the emphasis point of scene, hisdetail requirement.
甚至连镜头的侧重点,他都详细要求了。End, hesaid: „Procedureisthese, thisis onlyprogrammostbasic framework, justyoualsomentioned, becausethisgrade of programdoes not belong to the competitionclass, the competitionatmosphererelativelyare possibly few, tomake up forthisflaw, each monthend of the month, will set up a citywheattyrantshowdown, is divided intoeast , south , west , north and middleseveralteams, burns the nationFlames of War, finallyturns into the urbanshowdown, the audiencessupport the one's owncity, then the competitionatmosphere and competitionalsocameon the nature, finallyalsohas the final, selects the onlysuperiorcity, howto evaluatehowpkas for the urbanmatch, youlisten tometo relate in detailagain......”
末了,他道:“程序就是这些,这只是节目的最基本构架,刚刚你们也提到了,因为这档节目不属于选秀类,比赛氛围可能相对要少,所以为了弥补这个缺陷,每个月的月底,将会设立一场全国城市麦霸对决,分为东南西北中几个队伍,将战火烧到全国,最终变成城市对决,观众们支持自己的城市,那么比赛氛围和竞争也就自然来了,最后还有总决赛,选出唯一一个优胜城市,至于城市赛怎么评选怎么pk,你们再听我细说……”Chirp, is20minutes.
唧唧喳喳,又是20分钟。
The TV stationpersonheardoneone, could not insertanywordscompletely, theyalsowantto raise the question, whenZhang Ye said that theyactuallydiscovered that Zhang Yefrom beginning to endhas thought unexpectedly ofallissues, theyhad not saidwith enough timethattheirquestionshad been solvedbyZhang Ye, simplyisincisive, programbroadcast that the latteryearthreeyearsfiveyearsand other audienceslookedlose the curiositylatermatterexhaustedly, Zhang Yegivechanged the Hoststrategyandincrease all kinds ofspecific measures of newlink, tobe usedto maintainprogramViewership Ratings.电视台的人已经听得一愣一愣的了,完全插不上任何话,他们也想提出疑问,可是当张烨说起来的时候,他们却发现张烨居然把从头到尾的所有问题都想到了,他们还没来得及说,他们的疑问已经被张烨解决了,简直是淋漓尽致,就连节目播出后一年三年五年等观众看疲惫失去新鲜感以后的事情,张烨都给出了变动主持策略和增加新环节的各种各样的具体措施,以用来维持节目的收视率。Planplan that othercolumnPlannergives, at firstgenerallyis a creativityoris the concept, is little in-depth discussion, littlechanging, the change, thishad the finalplan, recordsprogramto broadcast that againlooks at the audienceecho, changesagain, makesall sorts ofadjustmentsaccording toViewership Ratingsagain, possiblytodayplans the goodstrategy, next weekmustchange, butZhang Ye? The plancase that hegivesextendedunexpectedly for 67yearslater, the psychology of middleeachdetailandaudiencechangedhimto considerunexpectedly, was watertight!
别的栏目策划人给出的策划方案,最初一般都是个创意或者是概念,然后一点点深入讨论,一点点修改,变动,这才有了最后的方案,再去录节目播出看观众反响,再变动,再根据收视率做出种种调整,可能今天计划好的策略,下个星期就要改了,可张烨呢?他给出的策划案竟然延伸到了67年以后,中间的每一个细节和观众的心理变化他竟然都考虑到了,滴水不漏!
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