advertisement sends in tens of thousands of families! 广告送入成千上万户人家！ Probably at this moment, national complete silence! 好像这一刻,全国都鸦雀无声了！ Beijing Satellite TV no-smoking advertisement once were broadcast, as if has shocked the nation in the flash, not only the common people, the innumerable media and expert as well as society some people on no-smoking public welfare organization also dull sit in front of the television, stared at that terrifying no-smoking advertisement to look silly! 京城卫视的戒烟广告一经播出,似乎在一瞬间就震惊了全国,不但老百姓,就连无数媒体和专家以及社会上的一些戒烟公益组织的人也呆呆地坐在电视机前面,盯着那则恐怖的戒烟广告看傻了！ Online exploded! 网上炸了！ In the forum gushed out the video links of innumerable this advertisement all of a sudden, in the World No Tobacco Day topic on weibo, entered the innumerable netizens suddenly randomly! 论坛里一下子涌出了无数该广告的视频链接,微博上的世界无烟日专题中,也猛然乱入了无数网友！ „Heavens/Days!” “天啊！” „Did anyone of you look at btv-1 public welfare advertisement?” “你们谁看btv-1的公益广告了啊？” „I looked! My God! Your mother was too scary!” “我看了！我的上帝啊！太你妈吓人了啊！” „This is any thing this! Almost frightened the urine pants me!” “这是什么东西啊这！差点把我吓尿裤子了！” „My heart is trembling! The horror film so is not scary!” “我心都在哆嗦啊！恐怖片都没有这么吓人的！” „Unexpectedly has 15 seconds! My that may look at! The whole person is not good! Felt that my lung is burning frequently!” “居然只有15秒钟！可看的我一身冷汗！整个人都不好了啊！感觉我的肺时时刻刻都在燃烧着！” „Is this no-smoking advertisement?” “这就是戒烟广告？” „Beijing TV Station, I - date - you - younger sister!” “京城电视台,我-日-你-妹啊！” „Btv-1, you must be so vicious you! I have cried to faint! Can we be not so scary? We are advertisement! Your this does not give general smokers to keep the means of livelihood!” “btv-1,你们要不要这么狠毒啊你们！我已经哭晕了！咱能不这么吓人吗？咱就是个广告而已啊！你们这是不给广大烟民留活路啊！” Had the weibo named Hao Peng yao person to look at everybody to say lively, he has not understood what is heard, because he also looked at many TV station these days smokeless date public welfare advertisement, what scary advertisement has not seen to have, no-smoking advertisement has broadcast these many years, at this moment also had something to daunt the person? 有个微博名叫郝鹏遥的人看大家说得热闹,他没听明白,因为他也看了很多电视台这几天的无烟日公益广告了,从没看见有什么吓人的广告啊,戒烟广告都播了这么多年了,事到如今还有什么可以吓住人的？ Hao Peng yao then asked: „What did you say? What advertisement?” 郝鹏遥便问道:“你们说什么呢？什么广告？” The following weibo user gives him to explain: „In building hasn't known? You have a look at btv-1, playbacks one next several minutes ago advertisement, looked that you understood! Do not blame me not to remind you beforehand, look careful, moreover warned you, should better not to smoke looked, otherwise, the consequence does not dare to conceive!” 下面一个微博用户给他解释道:“楼上还不知道啊？你去看看btv-1吧,回放一下几分钟前的广告,看完了你就明白了！别怪我事先没有提醒你啊,看的时候小心一点,而且警告你,最好不要抽着烟的时候看,不然啊,后果不敢设想！” Hao Peng remote does not believe obviously, „I estimated that I have looked, these days no-smoking advertisement did not have any meaning, I, should smoke or smoke, did not feel.” 郝鹏遥显然不信,“我估计我看过了,这几天的戒烟广告都没什么意思,我啊,该抽烟还是抽烟,毫无感觉。” „Hey, you can affirm that you have not looked.” “嘿嘿,你敢肯定你没看过。” „Right, you have a look at the friend.” “对,你去看看吧朋友。” Hao Peng yao said: „Ok, I playback.” 郝鹏遥说道:“行,我去回放一下。” Then probably crossed for two minutes, Hao Peng yao form appeared on weibo once again, the first few words that he came up were: „Fuck! Whose his mother makes me look! Is who! Who was just! You come out to me! Stands to me! I ensure does not kill you!” 然后大约过了两分钟,郝鹏遥的身影又一次出现在了微博上,他上来的第一句话就是:“我草！谁他妈让我去看的啊！是谁！刚刚是谁！你给我出来！给我站出来！我保证不打死你！” „Pū!” “噗！” „Hahaha!” “哈哈哈！” „Has been scared!” “又吓呆了一个！” „Hello smiled to go bad me!” “哎呦喂笑坏我了哈哈！” Hao Peng yao who just also vowed solemnly, actually had tears streaming down the face at this moment, „crap! Has such infiltrates advertisement of person! My heart and liver taste kidney is shivering! I suddenly thought that I can stop smoking!” 刚刚还信誓旦旦的郝鹏遥,此刻却是泪流满面,“我了个去啊！怎么有这么渗人的广告啊！我心肝脾胃肾都在颤抖啊！我突然觉得我能戒烟了！” Also some people questioned. 也有人质疑。 „What doesn't advertisement have?” “广告没什么啊？” „Is much more cautious, but isn't scary?” “是慎得慌,但没那么吓人吧？” „I have not seen to be too scary.” “我也没看出太吓人来。” Hao Peng remote stood to speak, „you estimated did not smoke right?” Could see the affirmative answer, he said: „The terror in this advertisement, that breathing, that psychological constriction and desperate feeling, let the association and substitution feeling that the person cannot bear, only then the genuine smoker can realize! This is one type lets person fear from inside to outside, my power of expression is bad, does not talk clearly!” 郝鹏遥站出来说话了,“你们估计不抽烟的对吧？”见得到了肯定的答复,他才道:“这广告里的恐怖,那种呼吸声,那种心理上的压迫感和绝望感,还有让人忍不住的联想与代入感,只有真正的烟民才能体会到啊！这是一种让人从里到外的恐惧,我表达能力差,也说不清楚！” Here one group of people such shouted that other never looked person who Beijing Satellite TV or does not have the attention, then could not sit still, looked for that advertisement curiously! 这边一拨人这么一喊,其他很多从不看京城卫视或者没有关注的人,这下也坐不住了,纷纷好奇地去找那个广告了！ „I have not believed in evil doctrines!” “我还不信邪了！” „Is so fierce?” “有这么厉害吗？” „I have a look!” “我也看看去！” „Where, sends an address, was disinclined to watch the television to playback!” “在哪里啊,发个地址,懒得看电视回放了！” troll army that „your maybe btv invited? No-smoking advertisement rotten avenue, what new pattern but can also lay out? Gives me the video resources I also to look!” “你们别是btv请来的水军吧？戒烟广告都烂大街了,还能拍出什么新花样啊？给我个视频资源我也看一下！” Finally shortly, looks at advertisement these people all not to speak! 结果不久后,看过广告的那些人全都不吭声了！ Starting from the afternoon, the increasing number of people curiosity driven by, selected that advertisement, then, big wave big wave people of land were scared and are shocked by places! Fearful? Not bloody, came sentence including advertisement word gently „to a life new choice”, the advertisement rhythm is also good, false Item, properly speaking is not possible to have any scary effect, these things gives you to suspend alone, you look that will not feel anything, when these visual effect audio effects were conformed in has shown at an unexpected angle of view comes out, one looked that under the people discovered that original is the gently advertisement word, the original bloody picture, simple false Item unexpectedly cannot such by the person. Feels such inconceivable fear! 从午后开始,越来越多的人在好奇心驱使下,点开了那则广告,然后,一大波一大波的全国各地的人民群众都被一次次地吓呆和惊呆了！可怕吗？没有血腥,连广告词都非常温和地来了句“给生命一个新的选择”,广告的节奏也好,假道具也罢,按理说是不可能有什么吓人效果的啊,把这些东西给你单独摆出来,你看着根本不会感觉到什么,可是当这些视觉效果音频效果被整合在了一起以一个出人意料的视角展现出来的时候,一看之下众人才发现,原来就算是温和的广告词,原来就算没有血腥的画面,一个简简单单的假道具竟然也会这么让人。感到这么不可思议的恐惧！ „This advertisement god!” “这广告神了！” „This year this is public welfare advertisement that I most like!” “这是今年我最喜欢的公益广告！” „+ 1!” “+1！” „The advertisement word is also classical, to a life new choice? What said is really graceful and attractive, good not to have the several fold compared with present these no-smoking advertisement words!” “广告词也经典啊,给生命一个新的选择？说的真是又优雅又漂亮,比现在那些戒烟广告词好了无数倍！” „I also like this advertisement word!” “我也喜欢这广告词！” ...... …… In family|home. 家里。 Before lying down Zhang Ye that the one's own bedroom prepares to sleep again just before going to sleep, turns cell phone, how he in bedding is also wanting to have a look at the netizens to appraise before resting. 躺回自己卧室准备再睡一觉的张烨临睡前也翻着手机,被窝里的他也想在睡之前看看网友们怎么评价的。 Yo, is the echo good? 哟,反响不错啊？ Although is his expected matter, is happy. 虽是他意料之中的事,却也心情很好。 This advertisement, the reputation on Zhang Ye that Earth is quite outstanding, countless people select to praise, let alone now in this world, the development of public welfare advertisement does not have his world to be so developed, under this world overall advertisement level somewhat low background, Zhang Ye his Earth belongs to top no-smoking advertisement to take on, naturally has led this world several years, the stir that causes also will be certainly bigger! 这则广告,就算在张烨那个地球上口碑都是相当优秀的,无数人点赞,更何况如今这个世界中,公益广告的发展远没有他那个世界那么发达了,在这个世界整体广告水平偏低的背景下,张烨将他那个地球上都属于顶尖的戒烟广告拿出来,自然是领先了这个世界好几年的,引起的轰动当然也会更大！ The commentary are innumerable! 评论无数！ Short time, had over ten thousand many! 才短短时间,就有上万条之多了！ Zhang Ye was reading with great interest. 张烨津津有味地读着。 „Beijing TV Station just had been chopped advertisement by the new deal yesterday, but also thinks that they cannot leave advertisement to be fined today, has not thought that btv-1 so is unexpectedly fierce? Day of did time incite such perfect no-smoking advertisement? Worthily is established TV station, there is an inside story competent! Fierce.” “京城电视台昨天刚被新政砍了广告,还以为他们今天出不了广告要被罚款呢,没想到btv-1竟然这么厉害？一天时间就鼓捣出了一个这么完美的戒烟广告？不愧是老牌电视台啊,还是有底蕴有实力的！厉害。” „Yes, was too splendid! Domestic early should have such no-smoking advertisement to be published, scares to death them to be good, the person who I smoke bothersomely, injured someone to cause self infliction, an advantage did not have!” “是啊,太精彩了！国内早该有这样的戒烟广告问世了,吓死他们才好,我最烦抽烟的人了,害人害己,一点好处都没有！” „To a Beijing TV Station to praise!” “给京城电视台点赞！” „Btv-1! Does attractively!” “btv-1！干得漂亮！” „Hahahaha! My father was 30 years of old smoker, just after looking at this advertisement, he said unexpectedly must stop smoking! Thank Beijing TV Station! Thank you!” “哈哈哈哈！我爸是30年的老烟民了啊,刚刚看了这广告以后,他居然说要戒烟了！感谢京城电视台！谢谢你们！” „When our Domestic public welfare did advertisement have the fucking awesome level such? Even if comes compared with the overseas, this advertisement creativity and design have also led the overseas street! The feeling has surpassed the overseas public welfare advertisement several years of overall level, from Voice to the vision to the psychological oppression, each detail simply is perfect, was good! Originally our did Domestic have the advertisement team of this grade of world standard?” “咱们国内的公益广告什么时候有这么牛-逼的水平了啊？就算比起国外来,这则广告的创意和设计也领先了国外一条街啊！感觉超越了国外公益广告好几年的整体水平,从声音到视觉到心理压迫,每个细节简直都是完美,太棒了！原来咱们国内也有这等世界水准的广告团队了？” „Finds out this advertisement person, absolutely is abnormal! Not only changes -- Condition, is abnormal in abnormal! His how such wicked he!” “想出这种广告的人,绝对是个变-态啊！不但是变--态,还是变-态中的变-态啊！他怎么这么缺德啊他！” „Has lacked a little great kindness!” “是有点缺了大德了！” „I take up the smoke to come not to dare now to select!” “我现在拿起烟来都不敢点了！” „I also had the trauma! Is who! Who is such has a child not to have fart - eye - son! too bad! You have lacked blood virtue you!” “我也有心理阴影了！是谁啊！到底是谁这么生孩子没屁-眼-儿啊！太损了！你缺了血德了啊你！” At this time, some people have pasted a chart. 这时候,有人贴了一张图。 That is end of the no-smoking advertisement last picture. 那是戒烟广告末尾的最后一帧画面。 Sees only that sex is the feminine weibo user said: „Haven't you paid attention to the final writing? Is it possible that only then did I note?” 只见那性别是女性的微博用户道:“你们难道没注意最后的文字吗？莫非只有我一个人注意到了？” „What writing?” “什么文字？” „?” “啊？” Their many people had not discovered really that first by the beforehand advertisement content attracting, the thoughts in the front content, second finally the writing of scene upper and lower surface labelling are not very big, moreover generally looks at the advertisement common people, the mentality will not place in this kind of labelling writing, with looking at electricity Movie Queen most people will choose to the field is the same, many people have not paid attention to the credit. 他们好多人还真没发现,一来是被之前的广告内容给吸引了,心思都在前面的内容上呢,二来是最后镜头上下面标注的文字不算很大,而且一般看广告的老百姓,心态也不会放在这类标注文字上,就跟看完一场电影后大部分人都会选择离场一样,没多少人去关注演职员名单。 That female user said: „Looks most right bottom.” 那女用户道:“看最右下角。” Finally, countless people then noted that line of characters! 结果,无数人这才注意到了那行字！ „What!?” “啥！？” „Zhang Ye product?” “张烨出品？” „My god! Is the Zhang Ye work!” “我的神啊！是张烨的作品！” „Originally is this male servant!” “原来是这厮！” „! Whose I said his mother such wicked! Can make this wicked advertisement person, was Zhang Ye this wicked goods! He can do!” “靠啊！我就说谁他妈这么缺德呢啊！能做出这种缺德广告的人,也就是张烨这缺德货了！就他干得出来！” „Teacher Zhang is how ubiquitous!” “张老师怎么无处不在啊！” „Whoops I thought that I just with online read a news in the morning, probably was yesterday's matter, Zhang Ye appears in a Beijing TV Station hall! His is...... His was puts out a fire to Beijing TV Station! This was helps btv-1 make advertisement!” “哎呦我想起来了,我早上刚跟网上看了一个新闻,好像是昨天的事,张烨出现在京城电视台的一层大厅了！他这是……他这是给京城电视台救火去了啊！这是帮btv-1做广告去了！” „Can't? Isn't Zhang Ye grievances is very deep with Beijing TV Station?” “不会吧？张烨跟京城电视台不是恩怨很深吗？” „Has anything not to be impossible, grievances is deep, is Beijing TV Station training Teacher Zhang, but Teacher Zhang also helps Beijing TV Station pull Viewership Ratings, has made a reception myth of place Literature and Art stage, although finally was dismissed, but two sides are are not mischievous, the Teacher Zhang heavy sentiment you are not do not know that he was the through Beijing native, the bone breaks, that also continually muscle!” “有什么不可能的,恩怨再深,也是京城电视台培养的张老师,而张老师也帮京城电视台拉高过收视率,造出了一个地方文艺台的收视神话,最后虽然是被开除了,可两方也不算斯皮脸,张老师重感情你们又不是不知道,他还是个彻头彻尾的京城本地人,骨头断了啊,那还连着筋呢！” „Inconceivable! Was Teacher Zhang goes into action unexpectedly!” “不可思议！竟然是张老师出马了！” „Yes, this lets the person surprise really! Has not thought that Beijing TV Station in this moment, inviting to save the scene Teacher Zhang in the past! Moreover the advertisement that Teacher Zhang completes also dry was too attractive! This advertisement in my opinion, at is not ordinary public welfare advertisement, simply is the art! Good I acknowledged that I am Teacher Zhang Ye brainless fan, so long as is the Teacher Zhang product, looks in me is the classics!” “是啊,这真让人诧异啊！没想到京城电视台在这个关头,把张老师给请过去救场了！而且张老师完成的这则广告也干的太漂亮了！这广告在我看来,根本不是普通的公益广告,简直就是艺术！好吧我承认,我是张烨老师的脑残粉,只要是张老师出品的,在我看都是经典啊！” „It is not you looks is classics, I look am also the classics! This advertisement obtains any honor, deserves! Approved! Teacher Zhang Ye is powerful!” “不是你看是经典,我看也是经典！这广告就算获得什么荣誉,也当之无愧！太赞了！还是张烨老师给力！” „Cow x!” “牛x！” „Zhang Ye god!” “张烨神了！” „I also took! Makes the «Brain Gold» advertisement Legendary character really worthily, to the assurance of market, Zhang Ye cast off Domestic advertisement to be too many! Needs to enhance the sales volume to make the fame, Zhang Ye can make that Undefeatable brainwashing advertisement, needs to promote one's own program, Zhang Ye can make in that writing azure to bring warm-blooded pursuing a goal with determination advertisement, this time needed the public welfare, needs to stop smoking, Zhang Ye your mother can catch this market mechanism keenly, made such one artistically ‚terror’ advertisement! This is Master! True advertisement Master! All for him so are probably simple, so is optional, has words at fingertips and writes with facility!” “我也服了！真不愧是做出《脑黄金》广告的传奇人物啊,在对市场的把握上,张烨甩开国内广告界太多了！需要提高销量打出名气的,张烨能做出那种无敌洗脑广告,需要推广自己节目的,张烨能做出那种文青中带着热血的励志广告,这次需要公益了,需要戒烟了,张烨又你妈能敏锐地捕捉到这份市场结构,做出这么一个艺术性的‘恐怖’广告！这才是大师啊！真正的广告大师！一切好像对他来说都那么简单,都那么随意,都那么信手拈来！”