9 : 00 am. 上午九点。 Parent's house District. 父母家小区。 Zhang Ye walks exhaustedly from the car(riage), continually has had two big yawn, covered the mouth to pat the racket, this swung entered the corridor in a flash, walked toward the building, read several news with the take action machine conveniently casually, has not seen the thing that was interested, he single-handed searched for the one's own name, immediately, in the news column had to conform to the Net News of request to appear, before that was a portal three hours , a common news that issued, the person of attention possible was not that many, the content of news did not calculate that conspicuously. 张烨从车中疲惫地走下来,一连打了两大口哈欠,捂着嘴巴拍了拍,这才一摇一晃地进了楼道,往楼上走,顺手拿出手机随便看了几眼新闻,没看到感兴趣的东西,他就单手搜了一下自己的名字,顿时,新闻栏中才有符合要求的网络新闻出现,那是一个门户网站三小时前发布的不太起眼的一则新闻,关注的人可能不是那么多,新闻的内容也不算那么惹眼。 «Zhang Ye Comes to Beijing TV Station». 《张烨现身京城电视台》。 The below also several pictures, shoot in the TV station hall. 下面还有几张图片,是在电视台大厅拍到的。 The article content also nothing but is platitudes, has counted Zhang Ye and Beijing TV Station all sorts of graciousness grievances resentment, displays, finally end of the article also arrived at the matter of Beijing TV Station hall to express the doubts and several not too reasonable guesses to Zhang Ye. 文章内容也无非是老生常谈,细数了一遍张烨和京城电视台的种种恩恩怨怨,一个一个罗列出来,最后文章末尾也对张烨降临京城电视台大厅的事情表示了疑惑和几番不太靠谱的猜测。 Although this news has not caused anything too to pay attention, but after Zhang Ye sees, is very happy, the reason is very simple, because he has realized more and more, one's own popularity today we are no longer as we have been, has been no comparison between them. Initially, just made a debut, Zhang Ye has made many astonishing important matters, he thinks that on a headline was impossible, afterward, he annoyed the important matter time reported that the media integer several fold of his news increased, he can on the headline, but also was only restricted in „important matter” under situation. May nowadays, Zhang Ye do the important matter over the two days, is casual beamed with joy with Beijing TV Station, had the media to pay attention and report, first did not say this report looks at the person to be many hit rate to be high, is only this signal, means rising suddenly of Zhang Ye popularity! 虽说这新闻没有引起什么太多关注,但是张烨看到后还是挺高兴的,原因很简单,因为他已经越来越察觉到了,自己的人气已经今非昔比,不可同日而语了。当初,也就是刚出道的时候,张烨就算是做出了不少惊人的大事,他想上个头条都不可能,再后来,他惹出大事的时候报道他新闻的媒体个数数倍增加,他能上头条了,但是也只限于“大事”的情况下。可现如今,张烨这两天也没干什么大事,就是随便跟京城电视台露个脸,就已经有媒体去关注和报导了,先不说这个报导看得人多不多点击量高不高,光是这个信号,就意味着张烨人气的暴涨！ Leaving the important matter can on the news, only be able to calculate that ordinary Celebrity, but trifling thing cannot on the news, this be a successful entertainer, Zhang Ye had this trend now! 出大事才能上新闻的,只能算个普通明星,而屁事儿没有还能上新闻的,这才是个成功的艺人,张烨如今已经有这种趋势了！ To family|home. 到家了。 On Mother at home, rests today. 就老妈在家,今儿休息。 „How doesn't a day go home?” Mother stares him. “怎么一天不回家？”老妈瞪他。 Zhang Ye said: „Hi, to the friend helped, to work overtime.” 张烨道:“嗨,给朋友帮了点忙,加个班。” Mother urged: „Next time will not come back to remember to telephone, harms me to sleep with your father around 11 : 00, wants to call to ask and fear that you you are just busy.” 老妈叮嘱道:“下次不回来记得打个电话,害我跟你爸11点多才睡觉,想给你打电话问问又怕你正忙呢。” „Knows mother, depends on me to depend on me.” Zhang Ye said with a smile: „Does not say first, I must hurry to make up a sleep, turns head 12 points time you called me.” “知道啦妈,赖我赖我。”张烨笑道:“不说了先,我得赶紧补个觉,回头12点的时候您叫我一声啊。” Mother shoots a look at him, „what noon wants to eat?” 老妈瞥瞥他,“中午想吃什么啊？” Zhang Ye flatters, „I who you are like eating, casual.” 张烨拍马屁,“您做的我都爱吃,随便。” „Goes off, later always do not stay up late.” Mother said. “睡去吧,以后别老熬夜。”老妈道。 Entered the one's own room, Zhang Ye has fallen on the bed on heavy goes off, even considered only took off the shoes and pants, the coat has not taken off, obviously was tired. 进了自己屋,张烨倒在床上就沉沉睡去,甚至就只顾得脱了鞋子和裤子,上衣都没脱掉,可见多累了。 ...... …… At noon. 中午。 The warm ray exposes to the sun from the window. 暖洋洋的光线从窗户上晒进来。 Zhang Ye rests is very fragrant, ba a lower jaw, had stood up from failure comfortably, had been patted the racket until the bedroom gate, transmits Mother Voice. 张烨睡的很香,吧唧了一下嘴,舒坦地翻了个身,直到卧室门被人拍了拍,传来老妈的声音。 „Son!” “儿子！” „...... Um.” “……嗯。” „Ate meal.” “吃饭了。” „...... Um.” “……嗯。” „Hurries to get out of bed.” “赶紧起床。” „Shouted, come.” “呼,来啦。” Zhang Ye has not rested to suffice obviously, but crawled to go out to dine, and first time opened Beijing Satellite TV channel, was the btv-1 sets, the work achievement of one's own 24 hours of watching, he definitely was „examines inspects goods”, was looks at „first showing”. 张烨显然没睡够,不过还是爬了起来出去吃饭,并且第一时间就打开了京城卫视频道,也就是btv-1套,自己24小时不眠不休的工作成果,他肯定是得“验一验货”的,也算是看个“首映”吧。 Mother looked, „and other news?” 老妈看出来了,“等什么新闻呢？” Zhang Ye smiles, „advertisement, the public welfare nature, you wait to look.” 张烨笑笑,“广告,公益性质的,您等着看吧。” Mother asked that „you do do?” 老妈问,“你做的？” „Um, this was most satisfied advertisement that I made until now, he he.” Smiled the sound, Zhang Ye has eaten while said: „, Other people not necessarily like looking.” “嗯,这是我迄今为止做的最满意的一个广告了,呵呵。”笑了声,张烨一边吃一边道:“不过啊,其他人可不一定喜欢看。” Mother is speechless, „that your also Le to become this?” 老妈无语,“那你还乐成这样？” Zhang Ye smiles very much badly, „, I to let them do not like looking, this is no-smoking public welfare advertisement, if did not make the person look looked at trembling uncomfortably, that also did have the significance that what had? You looked that I do not dare to say can daunt all people, but at least had half to look at the advertisement person, I can guarantee that in their hearts, at least must tremble such!” 张烨笑得很坏,“是啊,我就是为了让他们不喜欢看的,这是戒烟公益广告,要是不让人看了难受看了发抖,那还有什么存在的意义？您看吧,我不敢说能吓住所有人,但至少有一半看了广告的人,我能保证他们的心里面,至少得哆嗦那么一下！” Listened to the son saying that Mother also a little anticipated, was saying in took to build up the telephone to hit to several relatives, „fed, Little Ye his aunt...... At home? He He, Little Ye made the work, was advertisement, in btv-1, said one to you...... Right, immediately starts...... Good.” 听儿子这么说,老妈也有点期待了,说着就拿起家里电话打给几个亲戚,“喂,小烨他三舅妈……在家呐？呵呵,小烨又出作品了,是个广告,在btv-1,跟你说一声……对,马上开始……好。” Zhang Ye had new result new work each time, so long as were not cursed at people hits the person and so on matter, Mother must call people friends readily to inform widely. 每次张烨有新成绩新作品了,只要不是骂人啊打人之类的事,老妈都得呼朋唤友广而告之。 ...... …… Online. 网上。 Today is the World No Tobacco Day, this topic naturally must have, is the press and public opinion direction, many media are also issuing the harm of smoking. 今儿是世界无烟日,这种话题自然少不了,也是新闻舆论的方向,很多媒体也都在发布吸烟的危害。 However the netizens are actually not interested. 不过网友们却不是那么感兴趣。 „Oh, looked to be tired.” “唉,都看烦了。” „Every year doesn't this, have the meaning interestingly?” “每年都这样,有意思没意思啊？” „Yes, year after year is the platitudes, who doesn't know the smoking injurious to health? To stop smoking early abstained, again addiction for tobacco big you said give an exaggerated account of things cannot abstain, I am this view, what public welfare advertisement, the basic use is not big, looked that advertisement can stop smoking? This is not talks nonsense, if my addiction for tobacco has come up, you are give me 24 hours to put this broken advertisement, I must pull out.” “是啊,年年都是老生常谈,谁不知道吸烟有害健康？想戒烟的早都戒了,烟瘾大的你再说的天花乱坠也戒不了,我一直都是这个看法,什么公益广告啊,根本用处不大,看一个广告就能戒烟了？这不是扯淡么,我烟瘾要是上来了,你就是给我24小时放这种破广告,我还是得抽啊。” „Now the no-smoking advertisement quality was too mainly bad, for these days in the world range in doing no-smoking advertisement, Domestic, overseas, I basically looked, does not have any new pattern, all suspends data that set, otherwise is scary with the bloody point picture, for example the overseas have several public welfare advertisement such to do, several years ago looked that truly also very sends chu, but you cannot year after year be this, world each country now is no-smoking public welfare advertisement of this repertoire, looked for a long time on having ‚antibody’, on has not been afraid..” “主要还是现在戒烟广告的质量太差了,这几天全世界范围都在搞戒烟广告,国内的,国外的,我基本上都看了,没什么新花样,全是摆数据那一套,要不然就是用血腥一点的画面吓人,比如国外有好几个公益广告就是这么搞的,几年前看确实还挺发憷的,可是你不能年年都是这个啊,全世界每个国家现在都是这个套路的戒烟公益广告,看久了就有‘抗体’了,就不害怕了。啊。” „Said is also, present no-smoking advertisement entered the impasse, drop several years that can use morning of the day before yesterday had used up, therefore can only endlessly duplicate, were getting more and more useless.” “说的也是,现在的戒烟广告走入死胡同了,能用的点子几年前早都用光了,所以只能不断重复,以至于越来越没用。” „Only if there is an innovation.” “除非有创新。” „Could not innovate.” “创新不了了。” „Who can also innovate, this way.” “谁还能创新啊,都这个路数。” „Moreover must innovate definitely also first looks at the overseas, the overseas in public welfare advertisement this inside story and level, too many were too truly more than our Domestic, their overseas present also entire stereotyped, you can also count on that what new idea our Domestic the staff of these advertisement manufactures can have? It is not I worships foreign countries to curry favor with foreign powers, but the fact is this, the level is different, do not count on Domestic these people.” “而且要创新肯定也是先看国外了,国外在公益广告这一块的底蕴和水平,确实比咱们国内强了太多太多,他们国外现在也全千篇一律,你还能指望咱们国内的那些广告制作的工作人员能有什么新点子？不是我崇洋媚外,可事实就是这样,水平不一样,别指望国内那些人了。” „These days no-smoking advertisement was too crowded, each stage is, was numb, I who I looked broadcast advertisement to smoke now, a pressure did not have!” “这些天的戒烟广告太密集了,每个台都是,已经把我看的麻木了,我现在播着广告抽着烟,一点压力都没有啊！” „I am also.” “我也是。” „Ha Ha, is the same.” “哈哈,都一样。” ...... …… Around 12 : 00. 12点多。 After news live broadcast, the staff list captions make, afterward first is shampoo advertisement, latter is mineral water advertisement, third, was Zhang Ye no-smoking advertisement! 在一个新闻直播过后,工作人员名单字幕打出,随后跟着的先是一个洗发水广告,后是一个矿泉水广告,第三个,就是张烨的戒烟广告了！ At this moment sits many audiences in front of television, actually also mostly just read the news, has not cared about any advertisement, has not paid attention specially. 此刻坐在电视机前的不少观众,其实也大都是刚看完新闻,并没有在意什么广告,也没有特意关注过。 Some people are eating meal. 有人在吃饭。 Some people in stir-fried dish. 有人在炒菜。 Some people are preparing to change the stage. 有人正准备换台。 Also some people, possibly just looked at other place satellite TV the news, saw after advertisement, broadcasts the stage to broadcast. 还有的人,可能是刚看完其他地方卫视的新闻,见到广告后就播台播过来的。 Satellite TV channel, is the nationwide scale signal broadcast that although some places possibly cannot receive, but also cannot achieve 100% to cover, but was also similar. Therefore compared with previous time compared with economize on electricity advertisement that only in btv- Literature and Art Channel of Beijing regional station broadcasts, the advertisement of satellite TV stage puts, watching television the base number may leave compared with that greatly did not have the several fold, with „Brain Gold” advertisement, is the nation puts in! 卫视频道,都是全国范围信号播出的,虽然有些地方可能收不到,还做不到100全覆盖,不过也差不多了。所以比起上一次只在京城地方台的btv-文艺频道播出的节约用电广告相比,卫视台的这个广告投放,收视基数可要比那个大出了无数倍,跟“脑黄金”广告一样,是全国投放的！ Unexpectedly, in the picture, Beijing TV Station this year's unification no-smoking advertisement drew a charge! 蓦地,画面上,京城电视台今年的统一戒烟广告出炉了！ Cigarette! 香烟！ densely packed cigarette! 密密麻麻的香烟！ With the Music sound, the deep Inhale sound comes one after another, in the television, lets person who person cigarette with amazement composes - body lungs, bit by bit are burning in naked eye obvious Speed, along with the rhythm of Inhale sound smoking sound, the lungs is also having the astonishing change! 随着音乐声,一口一口深深的吸气声接连而至,电视中,让人骇然的香烟组成的人-体肺部,正在肉眼可见的速度一点一点燃烧着,随着吸气声抽烟声的节奏,肺部也发生着惊人的变化！ Inhale! 吸气！ Exhale! 吐气！ Again Inhale! 再吸气！ The lungs in television indecently! 电视中的肺部已经不堪入目！ To tail leader final, entire advertisement in the only writing is also the only advertisement publicity word appears: «Please Stop Smoking, to Life New Choice»! 到了片尾最后,整个广告中唯一的文字也是唯一的广告宣传词出现了:《请停止吸烟,给生命一个新的选择》！ Ending. 结尾。 Right bottom. 右下角。 Zhang Ye product. 张烨出品。 advertisement finished, next milk advertisement seamless access! 广告结束,下一个牛奶广告无缝接入了！ ...... …… Some Beijing Family member Institute dormitory. 京城某家属院宿舍楼。 The son lowers the head on netizen discussion recent no-smoking advertisement with weibo to have the multi- trash to be useless, suddenly lifted, Hee Hee Ha Ha said: „Mother, I was hungry!” 儿子低头正在跟微博上的网友讨论最近戒烟广告有多垃圾多没用,忽然抬了下头,嘻嘻哈哈道:“妈,我饿了啊！” The mother said with a smile: „What eats?” 妈妈笑道:“吃什么？” The son said: „Anything is good, I can eat a cow now!” 儿子道:“什么都行啊,我现在能吃掉一头牛！” The father smokes, said: „I was also hungry, in the evening must work the night shift, at noon must eat, Old Zhang the cured meat that brings from the native place also has? Eats it.” 爸爸抽着烟,说道:“我也饿了,晚上还得加夜班,中午必须多吃点,老张从老家带来的腊肉还有呢吧？就吃它。” On nearby television, btv-1 advertisement appeared. 旁边的电视上,btv-1的广告出现了。 The son looked first, was shocked. 儿子先看了过去,然后就愣住了。 The father also saw advertisement, advances along with advertisement time, his complexion also becomes more and more splendid, takes the hand of smoke to tremble finally, suddenly frighten throws the cigarette butt in an under foot foot steps on extinguishes, cannot bear crack cursed say: „Fuck - you - big - master! advertisement that this who makes!” 爸爸也看到了广告,随着广告时间推进,他的脸色也变得越来越精彩,拿着烟的手最后都哆哆嗦嗦起来,突然惊吓般地将烟头扔在脚下一脚踩灭,忍不住破口大骂道:“我-草-你-大-爷啊！这谁做的广告啊！” The son is also a smoker, he tried to breathe, feeling Inhale generally, the one's own breath rhythm will not be chaotic, „mother, I, I was not suddenly hungry!” 儿子也是个烟民,他试着呼吸了一下,感觉都不会吸气了一般,自己呼吸节奏都乱了,“妈,我,我突然不饿了！” Mom: „?” 妈妈:“啊？” The father said: „I also...... Does not want to eat.” 爸爸道:“我也……不想吃了。” ...... …… Northeast. 东北。 In a barber shop. 一家理发店内。 „, Also is advertisement!” “靠,又是广告！” „Today the smokeless date, definitely cannot escape.” “今天无烟日,肯定逃不开啊。” „I have been sick, a fresh idea does not have.” “我都看腻了,一点新意都没有。” Today does not have what business, several barbers are smoking to chat, talk and laugh merrily, finally, one seconds second of place broadcast along with advertisement one. that their Voice getting smaller, finally nobody spoke suddenly, gains ground looks on dumbfoundedly the wall is hanging the day before yesterday just installed the good liquid crystal, motionless. 今天没有什么生意,几个理发师正在抽着烟聊着天,谈笑风生,结果,随着广告一秒一秒地播出,他们的声音忽然越来越小,最后没有人说话了,都抬头目瞪口呆地看着墙上挂着的前天刚装好的液晶电视,一动不动。 A thin person steps on extinguishes the cigarette butt, „I, I exit to ventilate.” 一个瘦子踩灭烟头,“我,我出去透透气。” „Wait / Etc. I also go!” Another fat point youth has covered the chest fearful and apprehensive, goes out, the smoke fart ball in hand on the street, again has not dared to pull out one, looks at the expression on face, was frightened unbearably, simply the inconceivable [say / way] obviously: „Whose his mother such damages! Has made such advertisement! I cursed his ancestor 18 generations I! My this one breath has almost not breathed heavily!” “等等我也去！”另个胖一点的青年心惊胆战地捂了捂胸口,一出门,就把手里的烟屁弹在了马路上,再也没敢抽一口,看脸上的表情,明显是被吓得够呛,简直不可思议道:“谁他妈这么损啊！做了这么个广告！我诅咒他祖宗18代啊我！我这一口气差点都没喘上来啊！” The thin people the face were saying white: „I must result in stop smoking!” 瘦子白着脸道:“我必须得戒烟了！” The fat people trace the cigarette case in one's own pants pocket, within at least two hours, he could not have the interest of smoking again, does not want to attract! 胖子摸了摸自己裤兜里的烟盒,至少两个小时之内,他是再也提不起抽烟的兴致了,一口都不想吸了！ ...... …… Meanwhile. 与此同时。 Land is performing similar one! 全国各地都上演着类似的一幕！