9 : 00 am.
上午九点。Parent's houseDistrict.父母家小区。Zhang Yewalksexhaustedlyfrom the car(riage), continuallyhas hadtwobigyawn, covered the mouthto pat the racket, thisswungentered the corridorin a flash, walkedtoward the building, readseveralnewswith the take actionmachineconvenientlycasually, has not seen the thing that was interested, hesingle-handedsearched for the one's ownname, immediately, in the newscolumnhadto conform to the Net News of requestto appear, before thatwas a portalthreehours , a commonnews that issued, the person of attentionpossiblewas notthat many, the content of newsdid not calculatethatconspicuously.张烨从车中疲惫地走下来,一连打了两大口哈欠,捂着嘴巴拍了拍,这才一摇一晃地进了楼道,往楼上走,顺手拿出手机随便看了几眼新闻,没看到感兴趣的东西,他就单手搜了一下自己的名字,顿时,新闻栏中才有符合要求的网络新闻出现,那是一个门户网站三小时前发布的不太起眼的一则新闻,关注的人可能不是那么多,新闻的内容也不算那么惹眼。«Zhang YeComes toBeijing TV Station».
《张烨现身京城电视台》。
The belowalsoseveralpictures, shootin the TV stationhall.
下面还有几张图片,是在电视台大厅拍到的。
The articlecontentalsonothing butisplatitudes, has countedZhang YeandBeijing TV Stationall sorts ofgraciousnessgrievancesresentment, displays, finallyend of the articlealsoarrived at the matter of Beijing TV Stationhallto express the doubtsandseveralnottooreasonableguessestoZhang Ye.
文章内容也无非是老生常谈,细数了一遍张烨和京城电视台的种种恩恩怨怨,一个一个罗列出来,最后文章末尾也对张烨降临京城电视台大厅的事情表示了疑惑和几番不太靠谱的猜测。Althoughthisnewshas not causedanythingtooto pay attention, but after Zhang Yesees, isveryhappy, the reasonis very simple, becausehehas realizedmore and more, one's ownpopularitytoday we are no longer as we have been, has been no comparison between them. Initially, justmade a debut, Zhang Yehas mademanyastonishingimportant matters, hethinks that on a headlinewas impossible, afterward, heannoyed the important mattertimereported that the mediaintegerseveral fold of hisnewsincreased, hecanon the headline, butalso was only restricted in„important matter”undersituation. Maynowadays, Zhang Yedo the important matterover the two days, iscasualbeamed with joywithBeijing TV Station, had the mediato pay attentionandreport, firstdid not saythisreportlooks at the personto be many hit rateto be high, is only thissignal, meansrising suddenly of Zhang Yepopularity!
虽说这新闻没有引起什么太多关注,但是张烨看到后还是挺高兴的,原因很简单,因为他已经越来越察觉到了,自己的人气已经今非昔比,不可同日而语了。当初,也就是刚出道的时候,张烨就算是做出了不少惊人的大事,他想上个头条都不可能,再后来,他惹出大事的时候报道他新闻的媒体个数数倍增加,他能上头条了,但是也只限于“大事”的情况下。可现如今,张烨这两天也没干什么大事,就是随便跟京城电视台露个脸,就已经有媒体去关注和报导了,先不说这个报导看得人多不多点击量高不高,光是这个信号,就意味着张烨人气的暴涨!Leaving the important mattercanon the news, onlybe ableto calculate that ordinaryCelebrity, buttrifling thingcannoton the news, thisbe a successfulentertainer, Zhang Yehadthistrendnow!
出大事才能上新闻的,只能算个普通明星,而屁事儿没有还能上新闻的,这才是个成功的艺人,张烨如今已经有这种趋势了!Tofamily|home.
到家了。OnMotherathome, reststoday.
就老妈在家,今儿休息。„How doesn't a daygo home?”Motherstareshim.
“怎么一天不回家?”老妈瞪他。Zhang Yesaid: „Hi, to the friendhelped, to work overtime.”张烨道:“嗨,给朋友帮了点忙,加个班。”Motherurged: „Next timewill not come backto rememberto telephone, harmsmeto sleepwithyour father around 11 : 00, wantsto callto askandfear that youyouare just busy.”老妈叮嘱道:“下次不回来记得打个电话,害我跟你爸11点多才睡觉,想给你打电话问问又怕你正忙呢。”„Knows mother, depends onmeto depend onme.”Zhang Yesaid with a smile: „Does not sayfirst, Imusthurryto make up a sleep, turns head12pointstimeyoucalledme.”
“知道啦妈,赖我赖我。”张烨笑道:“不说了先,我得赶紧补个觉,回头12点的时候您叫我一声啊。”Mothershoots a look athim, „whatnoonwantsto eat?”老妈瞥瞥他,“中午想吃什么啊?”Zhang Yeflatters, „I who youarelikeeating, casual.”张烨拍马屁,“您做的我都爱吃,随便。”„Goes off, lateralwaysdo not stay up late.”Mothersaid.
“睡去吧,以后别老熬夜。”老妈道。Entered the one's ownroom, Zhang Yehas fallen on the bedonheavygoes off, evenconsidered onlytook off the shoes and pants, the coathas not taken off, obviouslywas tired.
进了自己屋,张烨倒在床上就沉沉睡去,甚至就只顾得脱了鞋子和裤子,上衣都没脱掉,可见多累了。
......
……At noon.
中午。
The warmrayexposes to the sunfrom the window.
暖洋洋的光线从窗户上晒进来。Zhang Yerestsis very fragrant, ba a lower jaw, had stood up from failurecomfortably, had been patted the racketuntil the bedroomgate, transmitsMotherVoice.张烨睡的很香,吧唧了一下嘴,舒坦地翻了个身,直到卧室门被人拍了拍,传来老妈的声音。„Son!”
“儿子!”„...... Um.”
“……嗯。”„Ate meal.”
“吃饭了。”„...... Um.”
“……嗯。”„Hurriesto get out of bed.”
“赶紧起床。”„Shouted, come.”
“呼,来啦。”Zhang Yehas not restedto sufficeobviously, butcrawledto go outto dine, andfirsttimeopenedBeijing Satellite TVchannel, was the btv-1sets, the workachievement of one's own24hours of watching, hedefinitelywas„examinesinspects goods”, waslooks at„first showing”.张烨显然没睡够,不过还是爬了起来出去吃饭,并且第一时间就打开了京城卫视频道,也就是btv-1套,自己24小时不眠不休的工作成果,他肯定是得“验一验货”的,也算是看个“首映”吧。Motherlooked, „and othernews?”老妈看出来了,“等什么新闻呢?”Zhang Yesmiles, „advertisement, the public welfarenature, youwaitto look.”张烨笑笑,“广告,公益性质的,您等着看吧。”Motheraskedthat„youdo do?”老妈问,“你做的?”„Um, thiswasmost satisfiedadvertisement that Imadeuntil now, he he.”Smiled the sound, Zhang Yehas eatenwhilesaid: „, Otherpeoplenotnecessarilylikelooking.”
“嗯,这是我迄今为止做的最满意的一个广告了,呵呵。”笑了声,张烨一边吃一边道:“不过啊,其他人可不一定喜欢看。”Motheris speechless, „thatyouralsoLeto becomethis?”老妈无语,“那你还乐成这样?”Zhang Yesmilesvery muchbadly, „, Itoletthemdo not likelooking, thisisno-smokingpublic welfareadvertisement, ifdid not make the personlooklooked attremblinguncomfortably, thatalsodid have the significance that whathad? Youlooked that Ido not dareto saycandauntallpeople, butat leasthadhalfto look at the advertisementperson, Icanguarantee that intheirhearts, at leastmusttremblesuch!”张烨笑得很坏,“是啊,我就是为了让他们不喜欢看的,这是戒烟公益广告,要是不让人看了难受看了发抖,那还有什么存在的意义?您看吧,我不敢说能吓住所有人,但至少有一半看了广告的人,我能保证他们的心里面,至少得哆嗦那么一下!”Listened to the son saying that Motheralsoa littleanticipated, was saying in tookto build up the telephoneto hittoseveralrelatives, „fed, Little Yehisaunt...... Athome? He He, Little Yemade the work, wasadvertisement, inbtv-1, saidonetoyou...... Right, immediatelystarts...... Good.”
听儿子这么说,老妈也有点期待了,说着就拿起家里电话打给几个亲戚,“喂,小烨他三舅妈……在家呐?呵呵,小烨又出作品了,是个广告,在btv-1,跟你说一声……对,马上开始……好。”Zhang Yehadnewresultnewworkeach time, so long aswere notcursed at peoplehits the personand so on matter, Mothermustcall people friends readilyto inform widely.
每次张烨有新成绩新作品了,只要不是骂人啊打人之类的事,老妈都得呼朋唤友广而告之。
......
……Online.
网上。Todayis the World No Tobacco Day, thistopicnaturallymust have, is the press and public opiniondirection, manymediaare also issuing the harm of smoking.
今儿是世界无烟日,这种话题自然少不了,也是新闻舆论的方向,很多媒体也都在发布吸烟的危害。However the netizens are actually not interested.
不过网友们却不是那么感兴趣。„Oh, lookedto be tired.”
“唉,都看烦了。”„Every year doesn't this, have the meaninginterestingly?”
“每年都这样,有意思没意思啊?”„Yes, year after yearis the platitudes, whodoesn't know the smokinginjurious to health? To stop smokingearlyabstained, againaddiction for tobaccobigyousaidgive an exaggerated account of thingscannot abstain, Iamthisview, whatpublic welfareadvertisement, the basicuseis not big, looked that advertisementcanstop smoking? Thisis nottalks nonsense, ifmyaddiction for tobaccohas come up, youaregiveme24hoursto putthisbrokenadvertisement, Imustpull out.”
“是啊,年年都是老生常谈,谁不知道吸烟有害健康?想戒烟的早都戒了,烟瘾大的你再说的天花乱坠也戒不了,我一直都是这个看法,什么公益广告啊,根本用处不大,看一个广告就能戒烟了?这不是扯淡么,我烟瘾要是上来了,你就是给我24小时放这种破广告,我还是得抽啊。”„Now the no-smokingadvertisementquality was too mainly bad, for these daysin the worldrangeindoingno-smokingadvertisement, Domestic, overseas, Ibasicallylooked, does not haveanynew pattern, allsuspendsdatathatset, otherwiseis scarywith the bloodypointpicture, for example the overseashaveseveralpublic welfareadvertisementsuchto do, severalyears ago looked that trulyalsoverysendschu, butyoucannotyear after yearbethis, worldeachcountrynowisno-smokingpublic welfareadvertisement of thisrepertoire, lookedfor a long timeonhaving‚antibody’, onhas not been afraid..”
“主要还是现在戒烟广告的质量太差了,这几天全世界范围都在搞戒烟广告,国内的,国外的,我基本上都看了,没什么新花样,全是摆数据那一套,要不然就是用血腥一点的画面吓人,比如国外有好几个公益广告就是这么搞的,几年前看确实还挺发憷的,可是你不能年年都是这个啊,全世界每个国家现在都是这个套路的戒烟公益广告,看久了就有‘抗体’了,就不害怕了。啊。”„Said is also, presentno-smokingadvertisemententered the impasse, dropseveralyears that canusemorning of the day before yesterdayhad used up, therefore can only endlesslyduplicate, were getting more and more useless.”
“说的也是,现在的戒烟广告走入死胡同了,能用的点子几年前早都用光了,所以只能不断重复,以至于越来越没用。”„Only ifthere is an innovation.”
“除非有创新。”„Could not innovate.”
“创新不了了。”„Who can also innovate, thisway.”
“谁还能创新啊,都这个路数。”„Moreovermustinnovatedefinitelyalsofirstlooks at the overseas, the overseasinpublic welfareadvertisementthisinside story and level, toomany were too truly more than ourDomestic, theiroverseaspresentalsoentirestereotyped, you can also count on that whatnewideaourDomestic the staff of theseadvertisementmanufacturescanhave? It is not Iworships foreign countriesto curry favor with foreign powers, but the factisthis, the levelis different, do not count onDomesticthesepeople.”
“而且要创新肯定也是先看国外了,国外在公益广告这一块的底蕴和水平,确实比咱们国内强了太多太多,他们国外现在也全千篇一律,你还能指望咱们国内的那些广告制作的工作人员能有什么新点子?不是我崇洋媚外,可事实就是这样,水平不一样,别指望国内那些人了。”„These daysno-smokingadvertisementwas too crowded, eachstageis, was numb, I who Ilookedbroadcastadvertisementto smokenow, a pressuredid not have!”
“这些天的戒烟广告太密集了,每个台都是,已经把我看的麻木了,我现在播着广告抽着烟,一点压力都没有啊!”„I am also.”
“我也是。”„Ha Ha, is the same.”
“哈哈,都一样。”
......
……
Around 12 : 00.
12点多。Afternewslive broadcast, the staff listcaptionsmake, afterwardfirstisshampooadvertisement, latterismineral wateradvertisement, third, wasZhang Yeno-smokingadvertisement!
在一个新闻直播过后,工作人员名单字幕打出,随后跟着的先是一个洗发水广告,后是一个矿泉水广告,第三个,就是张烨的戒烟广告了!At this momentsitsmanyaudiencesin front oftelevision, actuallyalsomostlyjustread the news, has not cared aboutanyadvertisement, has not paid attentionspecially.
此刻坐在电视机前的不少观众,其实也大都是刚看完新闻,并没有在意什么广告,也没有特意关注过。Somepeopleare eating meal.
有人在吃饭。Somepeopleinstir-fried dish.
有人在炒菜。Somepeopleare preparingto change the stage.
有人正准备换台。Alsosomepeople, possiblyjustlooked atotherplacesatellite TV the news, saw after advertisement, broadcasts the stageto broadcast.
还有的人,可能是刚看完其他地方卫视的新闻,见到广告后就播台播过来的。Satellite TVchannel, is the nationwide scalesignalbroadcast that althoughsomeplacespossiblycannot receive, but alsocannot achieve100% to cover, butwas also similar. Thereforecompared withprevioustimecompared witheconomize on electricityadvertisement that onlyinbtv-Literature and Art Channel of Beijingregional stationbroadcasts, theadvertisement of satellite TVstageputs, watching television the base numbermayleavecompared withthatgreatlydid not have the several fold, with„Brain Gold”advertisement, is the nationputs in!
卫视频道,都是全国范围信号播出的,虽然有些地方可能收不到,还做不到100全覆盖,不过也差不多了。所以比起上一次只在京城地方台的btv-文艺频道播出的节约用电广告相比,卫视台的这个广告投放,收视基数可要比那个大出了无数倍,跟“脑黄金”广告一样,是全国投放的!Unexpectedly, in the picture, Beijing TV Stationthis year'sunificationno-smokingadvertisementdrew a charge!
蓦地,画面上,京城电视台今年的统一戒烟广告出炉了!Cigarette!
香烟!densely packedcigarette!密密麻麻的香烟!With the Musicsound, the deepInhalesoundcomesone after another, in the television, letsperson who personcigarettewith amazementcomposes-bodylungs, bit by bitare burninginnaked eyeobviousSpeed, along with the rhythm of Inhalesoundsmokingsound, the lungsis also having the astonishingchange!
随着音乐声,一口一口深深的吸气声接连而至,电视中,让人骇然的香烟组成的人-体肺部,正在肉眼可见的速度一点一点燃烧着,随着吸气声抽烟声的节奏,肺部也发生着惊人的变化!Inhale!吸气!Exhale!吐气!AgainInhale!
再吸气!
The lungs in televisionindecently!
电视中的肺部已经不堪入目!Totail leaderfinal, entireadvertisementin the onlywriting is also the onlyadvertisementpublicitywordappears: «PleaseStopSmoking, toLifeNewChoice»!
到了片尾最后,整个广告中唯一的文字也是唯一的广告宣传词出现了:《请停止吸烟,给生命一个新的选择》!Ending.
结尾。Right bottom.
右下角。Zhang Yeproduct.张烨出品。advertisementfinished, nextmilkadvertisementseamless access!广告结束,下一个牛奶广告无缝接入了!
......
……SomeBeijingFamily memberInstitutedormitory.京城某家属院宿舍楼。
The sonlowers the headonnetizendiscussionrecentno-smokingadvertisementwithweiboto have the multi-trashto be useless, suddenlylifted, Hee HeeHa Hasaid: „Mother, Iwas hungry!”
儿子低头正在跟微博上的网友讨论最近戒烟广告有多垃圾多没用,忽然抬了下头,嘻嘻哈哈道:“妈,我饿了啊!”
The mothersaid with a smile: „Whateats?”
妈妈笑道:“吃什么?”
The sonsaid: „Anythingis good, Icaneat a cownow!”
儿子道:“什么都行啊,我现在能吃掉一头牛!”
The fathersmokes, said: „Iwas also hungry, in the evening must work the night shift, at noonmusteat, Old Zhang the cured meat that bringsfrom the native placealsohas? Eatsit.”
爸爸抽着烟,说道:“我也饿了,晚上还得加夜班,中午必须多吃点,老张从老家带来的腊肉还有呢吧?就吃它。”Onnearbytelevision, btv-1advertisementappeared.
旁边的电视上,btv-1的广告出现了。
The sonlookedfirst, was shocked.
儿子先看了过去,然后就愣住了。
The fatheralsosawadvertisement, advancesalong withadvertisementtime, hiscomplexionalsobecomesmore and moresplendid, takes the hand of smoketo tremblefinally, suddenlyfrightenthrows the cigarette buttin an under footfootsteps onextinguishes, cannot bearcrackcursedsay: „Fuck-you-big-master! advertisement that thiswhomakes!”
爸爸也看到了广告,随着广告时间推进,他的脸色也变得越来越精彩,拿着烟的手最后都哆哆嗦嗦起来,突然惊吓般地将烟头扔在脚下一脚踩灭,忍不住破口大骂道:“我-草-你-大-爷啊!这谁做的广告啊!”
The son is also a smoker, hetriedto breathe, feelingInhalegenerally, the one's ownbreathrhythmwill not be chaotic, „mother, I, Iwas not suddenly hungry!”
儿子也是个烟民,他试着呼吸了一下,感觉都不会吸气了一般,自己呼吸节奏都乱了,“妈,我,我突然不饿了!”Mom: „?”
妈妈:“啊?”
The fathersaid: „Ialso...... Does not wantto eat.”
爸爸道:“我也……不想吃了。”
......
……Northeast.
东北。In a barber shop.
一家理发店内。„, Alsoisadvertisement!”
“靠,又是广告!”„Today the smokelessdate, definitelycannot escape.”
“今天无烟日,肯定逃不开啊。”„Ihave been sick, a fresh ideadoes not have.”
“我都看腻了,一点新意都没有。”Todaydoes not havewhatbusiness, severalbarbersare smokingto chat, talk and laugh merrily, finally, one seconds second of placebroadcastalong withadvertisementone. thattheirVoicegetting smaller, finallynobodyspokesuddenly, gains groundlooksondumbfoundedly the wallis hangingthe day before yesterdayjustinstalled the goodliquid crystal, motionless.
今天没有什么生意,几个理发师正在抽着烟聊着天,谈笑风生,结果,随着广告一秒一秒地播出,他们的声音忽然越来越小,最后没有人说话了,都抬头目瞪口呆地看着墙上挂着的前天刚装好的液晶电视,一动不动。
A thin personsteps onextinguishes the cigarette butt, „I, Iexitto ventilate.”
一个瘦子踩灭烟头,“我,我出去透透气。”„Wait / Etc.Ialsogo!”Anotherfatpointyouthhas covered the chestfearful and apprehensive, goes out, the smokefartball in handon the street, againhas not daredto pull outone, looks at the expression on face, was frightenedunbearably, simply the inconceivable[say / way]obviously: „Whosehis mothersuchdamages! Has madesuchadvertisement! Icursedhisancestor18generationsI! Mythisone breathhas almost not breathed heavily!”
“等等我也去!”另个胖一点的青年心惊胆战地捂了捂胸口,一出门,就把手里的烟屁弹在了马路上,再也没敢抽一口,看脸上的表情,明显是被吓得够呛,简直不可思议道:“谁他妈这么损啊!做了这么个广告!我诅咒他祖宗18代啊我!我这一口气差点都没喘上来啊!”
The thin people the facewere sayingwhite: „Imustresult instop smoking!”
瘦子白着脸道:“我必须得戒烟了!”
The fat peopletrace the cigarette case in one's ownpants pocket, withinat leasttwohours, hecould not have the interest of smokingagain, does not wantto attract!
胖子摸了摸自己裤兜里的烟盒,至少两个小时之内,他是再也提不起抽烟的兴致了,一口都不想吸了!
......
……Meanwhile.
与此同时。Landis performingsimilarone!
全国各地都上演着类似的一幕!
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