TV station. 电视台。 Five, public welfare advertisement department. 五层,公益广告部门。 Sun Han shoves open the office of department, to big family fortune: „Everybody hand inside matter stops temporarily, thanks, the no-smoking public welfare advertisement case, I invited an industry in authority to help us.” Saying, didn't the hand toward a nearby Zhang Ye gesture, „Teacher Zhang I need to introduce? Everybody knew that first said that Teacher Zhang this time does not receive the reward to help in a private capacity, this advertisement case plenary powers is responsible for by Teacher Zhang, tomorrow before final time limit of advertisement verification, our public welfare advertisement department all people obey the direction of Teacher Zhang Ye! Has the issue?” 孙涵推开部门的办公室,对大家道:“大家手里面的事情暂时停一下,谢谢,戒烟公益广告的案子,我请来了一个业内权威来帮咱们。”说着,手往旁边的张烨一比划,“张老师我就不用介绍了吧？大家都认识,先说一下,张老师这次是不收酬劳以私人身份来帮忙的,这个广告案全权由张老师负责,明天广告审核的最后时限之前,咱们公益广告部门所有人都听张烨老师的指挥！有没有问题？” „No!” “没有！” „Teacher Zhang?” “张老师？” „Good!” “太好了！” „advertisement that Teacher Zhang makes but the nation is well-known!” “张老师做的广告可是全国闻名啊！” Except for Sun Han this small leader, the department has four people. What the left sits is an under 60-year-old man old before his time, the right hand is seems has 18-19 -year-old girl, does not know that is the regular worker or the intern, the age is very small, in addition wears the youth of mask, sits in that side coughs, possibly caught cold, the last staff was the hand is tying the arms the gypsum, as if the bone fracture was injured. 除了孙涵这个小负责人,部门只有四个人。左边坐着的是个不到60岁的小老头,右手边是个看上去只有十八九岁大的女孩儿,也不知是正式工还是实习生,年纪很小,另外还有一个戴着口罩的青年,在那边坐着一个劲儿咳嗽,可能是感冒了,最后一个员工则是手上绑着石膏,似乎骨折受伤了。 Zhang Ye looks at this lineup, time also two one black. 张烨一看这个阵容,一时间也有些两眼一黑。 Old! 老！ Young! 幼！ Sickness! 病！ Remnant! 残！ Good ehm four people of groups! 好一个哼哈四人组！ Zhang Ye asked: „On our several people?” 张烨问道:“就咱们几个人？” Sun Han slightly awkwardly said: „Department on this disposition, but I applied with unit, a while will have the other people of advertisement unit to come the help.” 孙涵略尴尬道:“部门就这个配置,不过我已经跟部里申请了,一会儿会有广告部的其他人过来帮忙。” Zhang Ye has saying: „time does not wait for the person, starts.” 张烨只好道:“时间不等人,开始吧。” Sun Han said: „Good, first before giving Teacher Zhang look at us several cases.” 孙涵道:“好,先给张老师看一下咱们之前的几个案子。” „here.” The young girls bring, „these are our stage reduced advertisement.” “在这里。”少女拿来,“这几个都是咱们台被砍掉的广告。” Zhang Ye turned several casually, „in criterion grasped me to know probably, can't present the honorable person organ and too scary example picture, advertisement time?” 张烨随便翻了几眼,“尺度上的掌握我大概知道了,不能出现真人器官和太吓人的示例图片,广告时间呢？” The man olds before his time replied: „Requests for 15 seconds.” 小老头答道:“要求15秒。” Zhang Ye asked again that „what effect needs?” 张烨再问,“需要什么效果？” Sun Han hesitate, „no-smoking advertisement, is definitely scary, must genuinely to be afraid, this can achieve the no-smoking publicity effect, but this is the matter that everyone knows, now the issue is the new deal stipulated that did not permit with these past everybody's commonly used no-smoking publicity methods, traditional disseminated news the data any one year to have many people dead of smoking, the digit did not have the picture to be direct-viewing, in the effort sold at a discount greatly, was early obsolete, therefore now no-smoking public welfare advertisement difficult on difficult here, let alone has day of time now, we......” 孙涵一迟疑,“戒烟广告,肯定还是要吓人,要让人从心眼里害怕,这才能达到戒烟宣传的效果,但这是谁都知道的事,现在问题是新政规定不允许用那些以往大家常用的戒烟宣传手段了,再传统的一些播报数据啊什么一年有多少人死于吸烟啊,数字没有画面直观,力度上大打折扣,也早过时了,所以现在戒烟公益广告难就难在这里,何况现在只有一天时间了,我们……” Zhang Ye said: „Is scary? Not necessarily is bloody, must use the honorable person pictures and these black lungs, these visual methods, are only lowest - level ‚scary’ way.” 张烨道:“要吓人？并不一定非要血腥,非要用真人画面和那些黑肺,那些视觉手段,只是最低-级的‘吓人’方式。” Sun Han sees Zhang Ye as if to have the mentality, busy [say / way]: „I am not do technique specialized, Teacher Zhang, all press your meaning to come, you said that everybody carries out.” 孙涵见张烨似乎有思路,忙道:“我不是专业搞技术的,张老师,一切都按你的意思来,你说,大家执行。” That four people also nod. 那四人也点点头。 At this time, the gate was beaten open. 这时,门被人敲开了。 „Xiaosun, we helped.” “小孙,我们来帮忙了。” „Team leader Sun, the leadership makes me come.” “孙组长,领导让我过来。” „Does team leader Xiaosun, need the person? I can help you to 3 : 00 pm, Teacher Zhang Ye? Teacher Zhang in? This advertisement did you take over?” “小孙组长,需要人啊？我能帮你们到下午三点,诶,张烨老师？张老师怎么也在啊？这广告你接手了？” „Yo, Teacher Little Zhang?” “哟,小张老师？” , The other colleagues of advertisement department came one after another, end, probably came 11 people, obviously reassigned many manpower from other department groups, the leadership estimate of Beijing TV Station also very worried, will otherwise not transfer these many staff to save the scene! Sees Zhang Ye also, everybody first was surprised, then also understood almost, knows that their Beijing TV Station this has moved in Zhang Ye this reinforcement, but regarding Zhang Ye and Beijing TV Station contradiction, in stage, so long as were the person of last year here assignment may be knows, therefore, they will ask Zhang Ye to come to stage in matter very surprise that but Zhang Ye also complied with put out a fire unexpectedly! 陆续间,一个个广告部门的其他同事都来了,末了,大约来了11个人,显然是从其他部门小组里抽调来了不少人手,京城电视台的领导估计也是挺着急的,不然不会调动这么多员工过来救场！看到张烨也在,大家先是惊讶了一下,然后也都明白了7788,知道他们京城电视台这是搬来了张烨这个救兵,不过对于张烨和京城电视台的矛盾,台里只要是去年在这里任职的人可都是知道的啊,所以,他们对台里会请张烨过来而张烨居然也答应救火的事很诧异！ Zhang Ye may have no free time to explain with them, matter that his today's here only then a goal, promises the friend, he must complete, in addition he does not have other to read thinks! 张烨可没空跟他们解释,他今天在这里就只有一个目的,答应朋友的事情,他是一定要完成的,除此之外他没有其他念想！ A time day! 时间一天！ The funds are not many! 经费不多！ Cannot the old repertoire! 不能老套路！ Cannot be bloody! 不能血腥！ Cannot injure accidentally person who does not smoke. 不能误伤不吸烟的人。 Most essential, but also is scary?? 最关键的,还要吓人？？ In the Zhang Ye brain transferred rapidly, screens the condition, quick, his world very classical no-smoking public welfare advertisement case appears at present that advertisement, is advertisement that on his Earth CCTV broadcast, compared at that time other outstanding creativity no-smoking advertisement outside Domestic, that advertisement case was not most humorous, was not most interesting, did not have the interest and topical that a wee bit creativity advertisement emphasized that structurally analyzed, it even probably was not the creativity advertisement category, was very arid, was very bored! However, is such one simple not to be simple, in several seconds of time to link speech lines no no-smoking advertisement, by his world almost all smokers, was actually appraised for history in scariest no-smoking promotional film, the innumerable smokers were frightened after that advertisement broadcast again has not smoked a cigarette, this advertisement, caused at that time has discussed innumerably! 张烨脑子里飞速转了一圈,筛选条件,很快,一个他那个世界非常经典的戒烟公益广告案子就浮现在了眼前那个广告,是他那个地球上央视播出的一个广告,比起当时国内外的一些其他优秀创意戒烟广告而言,那个广告案子不是最幽默的,也不是最有意思的,更没有一丁点创意广告强调的趣味性和话题性,从结构上分析,它甚至好像都不是创意广告的范畴,很枯燥,也很无聊！但是,就是这么一个简单到不能再简单、十几秒时间中连一句说话台词都没有的戒烟广告,却被他那个世界几乎所有的烟民,评价为史上最吓人的戒烟宣传片,无数吸烟者被吓得自那广告播出后就没有再吸过一口烟,这广告,当时还引起了无数热议！ It! 就它了！ The key has not used the outdoor scene, funds are low, need not to be every many, the manufacture is simple! 关键还不用外景,经费低,需要人手也不多,制作简单！ After having weighed in the brain dozens no-smoking advertisement, Zhang Ye almost not hesitant, has chosen this directly, he stands to start to issue the duty with a sense of urgency, „comes two people! I need least 1000 cigarettes, majority of cigarette it does not matter, so long as is the yellow color filter tip, but I need 100 cigarettes, must guarantee that on smoke filter tip does not have the too obvious signature, must be the pure color!” 衡量了脑中几十个戒烟广告后,张烨几乎没有犹豫,直接选了这个,他站起来开始抓紧布置任务,“来两个人！我需要最少1000支香烟,其中大部分香烟无所谓,只要是黄色过滤嘴的就可以,但其中我需要100支烟,要保证烟过滤嘴儿上没有太明显的印迹,必须是纯色的！” „? Pure color?” “啊？纯色？” „Doesn't have the writing and smoke brand trademark?” “就是没有文字和烟品牌商标的？” „What is this?” “这是什么意思？” This first instruction, everybody zhang (3.33 m) two monks cannot feel the brains. 这第一个指示,大家就都丈二和尚摸不着头脑。 Sun Han said immediately: „Old Xu, the tiger elder brother, troubled you.” 孙涵立即道:“老徐,虎哥,麻烦您俩了。” The staff of two other departments said: „Ok, since the leadership makes us come the help, that listens to you to arrange, are 1000 cigarettes best not to mark? Good, gave us!” They have managed immediately, these two wanted the smoker, knows that must look for any plate smoke. 有两个其他部门的员工道:“行,既然领导让我们过来帮忙,那就听你们安排,1000根烟最好没有标识？好,交给我们了！”他俩立刻去办了,这俩都是要烟民了,知道要找什么牌子的烟。 Zhang Ye continues saying: „Then, I need Music, wants that type not to have the copyright dispute, can bring to use casually, the condition is, Music is low and deep, slow, sorrowful.” 张烨继续道:“然后,我需要个音乐,要那种没有版权纠纷的,可以随便拿过来用的,条件是,音乐要低沉,缓慢,哀痛的。” A youth raises hand saying: „I come, this is my specialty.” 一个青年举手道:“我来吧,这是我的专业。” Zhang Ye supplemented that „I need at least 20 melodies, finds, finally I decide!” 张烨补充,“我需要至少20首调子,都找好,最后我来拍板！” Women of advertisement department said: „I also help.” 一个广告部门的妇女道:“那我也来帮忙。” The office cannot accommodate that many people, they had the assignment also to go to be busy. 办公室容不下那么多人,俩人接了任务也去忙了。 Zhang Ye fast said: „Photography location reserves one to give me, the animation manufacture, the design, later, these were needless saying that everybody took the stations first, prepared to come out some Biao Pei things, with the aim of momentarily using, finally, was most essential one, I needed several to understand the three-dimensional design, at least five people, I needed you several hundred cigarettes, composed the most lifelike three-dimensional modeling of lungs!” 张烨飞快道:“拍摄场地预留出一个给我,动画制作,设计,后期,这些就不用说了,大家先各就各位,将一些标配的东西准备出来,以便随时使用,最后,也是最关键的一个,我需要几个懂立体设计的,至少五个人,我需要你们将几百根香烟,组成一个肺部的最逼真的立体造型！”