Outside Chinese department campus. 中文系校区外。 The truck comes and goes, moves the thing Voice to bite lang lang, 卡车来来去去,搬东西的声音叮叮啷啷, Zhang Ye proceeds gradually, slowed down many Speed, is listening to that paternal aunt nephew speech. 张烨缓步往前走,放慢了很多速度,听着那姑侄俩的说话。 Wu Zeqing said lightly: „Celebrity of these many entertainment world you do not look, why to look for Little Zhang of our school? Don't your please person be casually different? He He, Little Zhang, although is Peking University, but we are the education communities, said the educational work, but other exempted discussed that I was your paternal aunt, impossible to walk this back door to you, passed on, affected many are not good? You ask others to chat again, who represented is different?” 吴则卿淡淡道:“这么多演艺圈的明星你不找,干嘛偏偏找我们学校的小张？你随便请一个人不是一样吗？呵呵,小张虽然是北大的,不过我们是教育领域,说教育工作可以,但其他的就免谈了,我就算是你姑姑,也不可能给你走这个后门儿,传出去,影响多不好？你再找别人谈谈,谁代言不一样？” Wu Mo is long very gracefully, the face is a little small, is very fine, has several phase splitting shapes with Wu Zeqing. 吴默长得挺帅的,脸有点小,却很精致,跟吴则卿有几分相像。 Wu Mo urgently said: „Naturally is different, can other people compare with Zhang Ye? These B-list Celebrity, I cannot invite, asked a price was too high, as for three D-list entertainers, only then Zhang Ye was liked a crane among chickens, what I most regarded as important was the Teacher Zhang Ye fans community, that was any age has, several years old, several years old, twenty thirty forty, other product possibly did not like this, possibly wants to concentrate a sales key age group to attack and capture, but our company was sold the healthy product, the audience the bigger the better.” 吴默急道:“当然不一样了,其他人能和张烨比吗？那些一二线的明星,我是请不起的,要价太高了,至于三四线的艺人里,只有张烨是鹤立鸡群的啊,我最看重的是张烨老师的粉丝群体,那是什么年龄都有的,几岁,十几岁,二十几三十几四十几,别的产品可能不喜欢这样的,可能想集中一个销售重点的年龄层攻克,但我们公司是卖保健品的啊,受众越大越好。” Wu Zeqing said: „Do other have such entertainer?” 吴则卿道:“其他也有这样的艺人吧？” „Has.” Wu Mo spreads out the palm, „may have no way to compare with Zhang Ye, acting in a play that these sang, inside had several to be quite appropriate, but our company high level met to discuss two days, thought finally Zhang Ye was most suitable, does not have other, Zhang Ye was most authoritative, the image was also good, the image that naturally I said did not refer to the appearance vivid gentle breeze commenting, what I referred to was he is Peking University lecturer matter, who Peking University does not know that everybody trusted, Zhang Ye conducted the educational work, this inborn on was trusted, was too reliable, Zhang Ye became famous dares. Told the truth, he has not represented advertisement to others, must therefore be he!” “是有。”吴默摊开手掌,“可还是没法跟张烨比,那些唱歌的演戏的,里面是有几个比较合适的,但我们公司高层开会商量了两天,最后还是觉得张烨最适合,没别的,张烨最权威啊,形象也好,当然了我说的形象不是指面貌形象和风评啊,我指的是他是北大讲师这件事,北大谁不知道啊,大家都信任的,张烨一个搞教育工作的,这个天生就让人信任,太可靠了,张烨还是出了名的敢。说真话,他还从来没有给别人代言过广告,所以必须是他！” Wu Zeqing has a look at him, „? Also wants to hit a pretence native of Mongolia of education?” 吴则卿看看他,“怎么？还想打着教育的幌子蒙人？” Wu Mo busy [say / way]: „Sister-in-law, I am not a native of Mongolia, haven't my you known? Our products are field consciences, definitely maintains quality and quantity, you looked that you help me relate, Zhang Ye is not Peking University official Teacher, cannot take a good photo the contract limit that represented.” 吴默忙道:“小姑,我可不是蒙人啊,我您还不知道吗？我们的产品都是业界良心啊,肯定保质保量的,你看你就帮我联系一下呗,张烨又不是北大的正式老师,没有不能上镜代言的合同限制。” Wu Zeqing smiles, „how your doesn't one's own look?” 吴则卿笑笑,“你自己怎么不去找？” But Wu Mo said: „You think that I have not looked, I make advertisement Corporation relate Zhang Ye, finally had not seen including Zhang Ye surface that has not brought including the telephone, as far as I know, several want to look for the company that Zhang Ye represented is also got refused, had been turned down by the Zhang Ye present WebTV stage, it is said was Zhang Ye fears troublesome, did not have manager, made his unit be responsible for rejecting these invitations, the original words that that side gave were, Teacher Zhang Ye did not accept the product of moderate scale following company to represent, did not have discussed.” 吴默无奈道:“您以为我没找啊,我让广告公司联系张烨,结果连张烨的面儿都没见到,连电话都没拿来,据我所知,还有好几家想找张烨代言的公司也都是碰了钉子的,都被张烨现在的网络电视台婉拒了,据说是张烨怕麻烦,也没有经纪人,就让他的单位负责拒绝这些邀请,那边给的原话是,张烨老师不接受中等规模以下的公司的产品代言,根本没得谈。” The Zhang Ye perspiration, this saying truly is he says probably. 张烨汗了一下,这话好像确实是他说的。 Actually he also this popularity, found his person to be many now, Nanjing University wants to invite him to teach, the publishing house invited him to write a book, several Singer want to invite him to write the song, many TV station want to ask him to go to program , many companies want to ask him to represent, but Zhang Ye was different from other Celebrity, he made advertisement to represent, most regarded as important instead was not money, money thing he was sufficiently good, what he regarded as important was the reputation and fame, if represented small advertisement of small company, of special imitation special ground beetle, broadcast with the television on, looks also falls in price., On the scale, such money Zhuan did not arrive at the exposure lead also to have, may at this moment definitely have the shortcoming not to have the advantage to his fame, others looked has represented to look at advertisement must subconscious look at Zhang Ye one lowly, the gain does not equal the loss, therefore he did not meet advertisement of small company, must meet meets a big work, met to beam with joy, did not make money he also to do. 其实他现在也这个人气了,找他的人很多,南大想邀请他去任教,出版社邀他写书,好几个歌手想邀他写歌,很多电视台想请他去开节目,也有很多公司想找他代言,可张烨跟其他明星不一样,他做广告代言,最看重的反而不是钱,钱这东西他够用就行了,他看重的是名声和名气,要是代言个小公司的小广告,特别山寨特别土鳖的那种,跟电视上一播,看着也掉价儿啊。,根本不上档次的,那样就算钱赚到了曝光率也有了一些,可对他此刻的名气绝对是有弊无利的,人家看过代言看过广告的都得下意识低看张烨一眼,得不偿失,所以他才不接小公司的广告,要接就接个大活儿,接个露脸的,就算不挣钱他也干啊。 For example Coke/fun advertisement. 比如可乐的广告。 For example advertisement of some listed companies. 比如一些上市公司的广告。 However others big groups, does not miss this money, invited was also A-list even S-list superstar, please international superstar had, naturally cannot ask Zhang Ye to go, thereupon, Zhang Ye had not opened „meat”, does not want to pass to make anything to represent. 不过人家那种大集团,也不差这点钱,请的也都是一线甚至超一线的巨星,请国际巨星的都有啊,自然不会请张烨去,于是乎,张烨就一直没开过“荤”,一直没想过去做什么代言。 Wu Mo continues saying: „Sister-in-law, are you pitiful I do not become? I want to invite Teacher Zhang Ye, said that makes you go through the motions to help our company cheap point invite him, cracks a joke, so long as he can comply to represent, will represent to spend us not to be unambiguous, actually we will most regard as important also will have the Zhang Ye advertisement plan ability, he initially had planned two advertisement, one will be economize on electricity public welfare advertisement, one will be «I'll speak for myself» program publicity advertisement, should you look? Is Zhang Ye one's own does, was too flamboyant, we made advertisement Corporation help us have custom-made several plans of advertisement plans, finally was not quite ideal, did not have what creativity, this definitely was incorrect, that daily 15 seconds of advertisement time how much money, definitely with good, I represent also the good advertisement plan also good to count on Teacher Zhang Ye now, to advertisement on the shelf few days, again such getting down our company has also been possible to go out of business really!” 吴默继续道:“小姑,您就可怜可怜我成不？我是真想请张烨老师的,说让您走后门帮我们公司便宜点请他,是开玩笑,只要他能答应代言,代言费我们也不会含糊,其实我们最最看重的还有张烨的广告策划能力,他当初策划过两个广告,一个是节约用电的公益广告,一个是《我为自己代言》的节目宣传广告,您应该都看过吧？都是张烨自己搞的,都太牛逼了,我们让广告公司帮我们定制了几个广告策划的方案,结果都不太理想,都没有什么创造力,这样肯定是不行的,那每天15秒的广告时间得多少钱呢啊,肯定得用个好的,我现在代言也好广告策划也好可都指望张烨老师了,离广告上架也没有几天了,再这么下去我公司可真倒闭了！” Wu Zeqing waves the hand indifferently, „this matter, I am not good to open the mouth, has no way to open the mouth.” 吴则卿淡然摇手,“这件事,我不好开口,也没法开口。” Wu Mo said: „Teacher Zhang is the Chinese department, who aren't you good to open the mouth quite to open the mouth?” 吴默道:“张老师就是中文系的,您不好开口谁好开口啊？” „You, one's own......” spoke of here, Wu Zeqing one side head, „Little Zhang?” “你啊,还是自己……”说到这里,吴则卿一侧头,“小张？” Zhang Ye was seen, the under foot hurried to turn into the step of ordinary speed, „Dean Wu, morning.” 张烨被看到了,脚下赶紧变成了普通速率的步伐,“吴校长,早。” Wu Zeqing smiles, „early.” 吴则卿笑笑,“早。” The Wu Mo eye is greatly bright, sees the chicken like yellow weasel, „Teacher Zhang! You are Teacher Zhang! Oh has almost not recognized, your may lead compared with the television on!” Gives the heck with a flatter to pat first, saying, hurries to grasp the hand of Zhang Ye, sways, „hello, has heard so much about you, I am have wanted to see you, what a pity cannot relate!” 吴默眼睛大亮,像黄鼠狼看到鸡一样,“张老师！您就是张老师吧！哎呀差点没认出来,您本人可比电视上帅多了！”不管三七二十一先一个马屁拍过去,说着,赶紧过去一把握住张烨的手,一个劲儿地摇晃,“你好你好,久仰大名,我是一直都想见你呢,可惜就是联系不上啊！” Zhang Ye pretended what does not know, otherwise they should know that one's own listened secretly, is undignified, „? Asks me to have the matter? Are you?” 张烨假装什么也不知道,不然他们该知道自己偷听了,不体面啊,“嗯？找我有事儿？你是？” Wu Mo said: „I called Wu Mo, was a young boss of small company, this was my sister-in-law.” Refers to finger of Wu Zeqing, first pulls closer the relations with this. 吴默道:“我叫吴默,就是一小公司的小老板,这是我小姑。”指指吴则卿,先用这个拉近关系。 Zhang Ye and he shakes hand, „originally is the Dean Wu nephew? Hello.” 张烨和他握手,“原来是吴校长的侄子？你好。” Wu Zeqing has not said anything, as if pretended has not heard, this is actually a manner, she has not prevented the nephew to flaunt her banner. Naturally could not reject, this was the fact. 吴则卿没有说什么,似乎假装没有听见,这其实已经是一个态度了,她并没有阻止侄子打着她的旗号。当然也拒绝不了,这本来就是事实。 Wu Mo seizes Zhang Ye not to let go, whispered has duplicated the majority of words that just Zhang Ye heard, ejected invited very much warmly, then also said: „So long as you are willing to come, our company pays the price of C-list entertainer to represent the fee to you, the advertisement plan fee calculates in addition!” 吴默逮住张烨就不撒手了,唧唧咕咕地将刚刚张烨听到的大部分话又重复了一遍,抛出了很热情地邀请,然后还道:“只要您肯来,我们公司出三线艺人的价格给您代言费,广告策划费另算！” It seems very natural, Zhang Ye now is the ranks of D-list entertainer, to C-list Star generally represented the price is very good, in fact at all was not, because Zhang Ye walked was not the common road, the entertainer appraises him although at this moment has not arrived at C-list, was his fans community and cohesive force, compared the poor C-list entertainer to be high absolutely, the general C-list entertainer, had big fans community cohesive force to be however insufficient, as the saying goes was the situation that fans liked actually not liking very much, may Zhang Ye be different, did not like his person, did not like Literature the novel television program and so on. The people, recognize do not know him, may probably like Zhang Ye, that is likes in the bone, some people like his poetry liking being probable dead, some people of fans his Talkshow fan arrives to sleep on pins and needles, this was the value, was Zhang Ye is different from others' core value! Therefore his value represented fee! 看上去很大方,张烨现在才是四线艺人的行列,给个三线明星的普遍代言价格是非常好了,实际上根本不是,因为张烨走的不是寻常路,艺人评估他此刻虽然还没到三线,可是他粉丝的群体和凝聚力,绝对比差一点的三线艺人还要高,一般的三线艺人,都是有很大粉丝群体但是凝聚力不够,俗话说就是粉丝很喜欢却也没那么喜欢的地步,可张烨不同,不喜欢他的人,不喜欢文学啊小说啊电视节目啊之类的。人,连认都不认识他,可真要喜欢张烨的,那都是喜欢到骨子里的,有人爱他诗词爱到要死,有人迷他脱口秀迷到寝食难安,这就是价值了,是张烨不同于别人的核心价值！所以他值这个代言费！ Zhang Ye guest angrily said: „Is situation of your firm probably?” 张烨客气道:“贵公司的情况大概是？” The Wu Mo look twinkle, said: „We sell the healthy product, the product name was called ‚Brain Gold’, made up brain puzzle, the senior citizen ate was specially good, prolonged the life, prevents senilly, delayed hypomnesis and senile dementia and other illness, lowered the blood pressure, fell the blood fats, expanded the blood vessel, nourished yin to make up......” 吴默眼神闪烁,道:“我们是卖保健品的,产品名字叫‘脑黄金’,补脑益智的,老年人吃了特别好,延年益寿,防止衰老,延缓记忆力减退和老年痴呆等病症,降血压,降血脂,扩充血管,滋阴补……” Understood! 听懂了！ Treats all various illnesses! 就是治百病！ And called Brain Gold? This is so familiar-sounding? 而且叫脑黄金？这名儿怎么这么耳熟啊？ Zhang Ye is listening on unreasonable, „friend, are your product qualities up to standard?” 张烨听着就不靠谱,“朋友,你们的产品质量过关吗？” The Wu Mo cough said: „This you could rest assured that definitely goes through a strategic pass, just I said have read smoothly, actually does not have anything not to say with you, the thing is really the good thing, not that strange, can increase the memory, can build up one's health, this is real, other...... Is a concept and theoretically, but the actual result possibly does not have is so tangible, for example we have the ginseng, the effect of ginseng has naturally inscribed, because adds are quite few, therefore, is a concept, the drug efficacy is not possibly big, only calculates the healthy product category, to body absolutely beneficial harmless, this is I can take the personality guarantee, otherwise cannot adopt the examination of relevant authority, did you say?” This is the truth. 吴默咳嗽道:“这你放心,肯定过关,刚刚我说顺嘴了,其实跟您也没什么不好说的,东西真是好东西,就是没有那么邪乎,能增加记忆力,能补身体,这是真的,其他的……都是一个概念和理论上的,但实际效果可能没那么明显,比如我们有加人参,人参的功效自然就写上了,不过因为加的比较少,所以吧,也就是个概念,药效可能没有那么大,只算保健品范畴,对身体绝对有益无害,这是我能拿人格担保的,不然也通不过相关部门的审查啊,您说是吧？”这是实话。 Zhang Ye nods, „that is also good.” 张烨点点头,“那也挺好的。” Wu Mo observed the Zhang Ye complexion, „you looked that the detailed matter we can relate in detail? Should better be able to discuss now, because on advertisement time catches up very much, did not have two days.” 吴默观察了一下张烨的脸色,“您看,详细的事咱们能不能细谈一下？最好现在就能谈,因为上广告的时间很赶,没有两天了。” Zhang Ye repeatedly confirmed that „your healthy products definitely to body beneficially?” 张烨再次确认了一下,“你们的保健品肯定对身体有益是吧？” Wu Mo said immediately: „Absolutely, otherwise I to you with several boxes, you give the uncle aunt to taste, was right, the young people can also drink actually, to using the crowd of brain overflows, does not believe you to ask my sister-in-law, this product patent is I several years ago spends the high price buys, all examination qualified and related certificates our company has, my every other one month must take to the family member, my parents also daily drink, you or the letter, welcome you momentarily to visit our company.” 吴默当即道:“绝对的,不然我给您拿几盒,您给伯父伯母尝尝,对了,年轻人其实也能喝的,对用脑的人群都有溢,不信您问我小姑,这个产品专利还是我几年前花高价买下来的呢,所有检测合格和相关证书我公司都有,我每隔一个月都得给家里人拿的,我爸妈也天天喝呢,您要不信,欢迎您随时参观我们公司。” Zhang Ye one, „I Believe, did not need to visit, your this represented me to meet.” 张烨一嗯,“我相信,不用参观了,你这个代言我接了。” Wu Mo was shocked, he already heard that Zhang Ye never meets representing of small company, moreover they are concrete the price not to discuss that such happily complied? 吴默愣住了,他早就听说张烨从不接小公司的代言啊,而且他们连具体价格都没谈,就这么痛快答应了？ Wu Zeqing looked, interposed: „Teacher Little Zhang, this matter you may be clear, do not give me the face.” 吴则卿看出来了,插话道:“小张老师,这件事你可想清楚,不要给我面子。” Zhang Ye said with a laugh: „Does not visit you, I have not represented any product, listening to that Brain Gold to be also good, was excited.” 张烨笑呵呵道:“不是看您,我是从没代言过什么产品,听着那脑黄金也不错,就心动了。” Wu Mo was excited, „that may be good! That may be good!” 吴默激动极了,“那可太好了！那可太好了！” Actually everyone understands that Zhang Ye clarified looks at the Wu Zeqing face! 其实谁都明白,张烨摆明了是看吴则卿的面子啊！ Brain Gold? 脑黄金？ What does their company have? 他们公司有什么啊？ Money? Money gives is not most! 钱？钱给的不是最多的！ Product? The product is not most outstanding! 产品？产品也不是最优秀的！ Company size? The scale is also mediocre! 公司规模？规模也是中不溜儿的！ Why hasn't relented to reduce standard Zhang Ye the company to represent to them? Even didn't discuss the price? Naturally looks at the Wu Zeqing face! 从来都没松过口降低过标准的张烨凭什么给他们公司代言？甚至连价格都不谈？当然是看吴则卿的面子了！ A Wu Mo heart big stone falls to the ground, finally at present the biggest difficult problem solving, he to Zhang Ye is very confident, is the one's own sister-in-law face is big, he thanked, although the sister-in-law mouth said does not help, but after all was the relative, even if the sister-in-law did not speak toward there station, was a manner, she kept thinking about one's own this nephew. However suddenly changes mind thinks that Wu Mo thought one's own should thank Teacher Zhang Ye actually, if other Peking University lecturers , but who is Zhang Ye? Who doesn't Zhang Ye know in the Peking University position? That is very independent . Moreover the education profession at is not the labor of duty of Zhang Ye, has this not this, Zhang Ye does not care, instead is Peking University needs him, heard that the southern Master big Chinese department rushes to invite him, therefore Zhang Ye this decision is not flattering obviously, because Zhang Ye cannot ask Wu Zeqing anything from the start, he does not need such to do! 吴默心头一块大石落地,总算是把眼前最大的难题给解决了啊,他对张烨是十分有信心的,还是自己小姑面子大啊,他心里十分感谢,小姑嘴里虽然说不帮忙,但毕竟是亲戚,小姑即便不说话往那里一站,也是一个态度的,她心里还是惦记自己这个侄子的。不过突然转念一想,吴默又是觉得自己其实应该感谢张烨老师,要是其他的北大讲师也就算了,可张烨是谁啊？张烨在北大的位置谁不知道啊？那是非常独立的,而且教育行业根本不是张烨的本职工作,有这一块没这一块的,张烨并不在乎,反而是北大非常需要他,听说南大师大中文系都抢着请他呢,所以张烨这个决定明显不是在拍马屁,因为张烨压根求不着吴则卿什么,他原本不需要这么做的！ Wu Mo has thought of this point, the Wu Zeqing also bright mirror is naturally common.( 吴默想到了这一点,吴则卿自然也明镜一般。( …… ……