On Sunday. 周日。 In the morning. 早晨。 Was busy at night of Zhang Ye going home travel-worn. 忙了一夜的张烨风尘仆仆地回家了。 The gate opens, Wu Zeqing is startled, „humph.” 门开,吴则卿一怔,“嚯。” Zhang Ye said with a smile: „I came back Old Wu.” 张烨笑道:“我回来了老吴。” Was the Wu Zeqing smile, „so how black?” 吴则卿微笑,“怎么这么黑了？” „Hi, exposes to the sun, lived outdoors.” Zhang Ye said: „daughter!” “嗨,晒的,风餐露宿啊。”张烨道:“闺女！” Sisi cheers one, runs over happily, „father! Father!” 思思欢呼一声,高兴地跑过来,“爸爸！爸爸！” Zhang Ye hugged her to kiss more than ten continually, „my clever daughter, you may think the dead father! For these days has listened to mother's words? Um? Is clever in the school?” 张烨抱起她连亲了十多口,“我的乖女儿,你可想死爸爸了！这几天听没听妈妈的话？嗯？在学校乖不乖？” Sisi makes an effort one, „Sisi may be clever.” 思思用力一嗯,“思思可乖啦。” Zhang Ye is all smiles. 张烨笑容满面。 Wu Zeqing asked: „Ate meal?” 吴则卿问:“吃饭了没？” „Does not have.” Mentioned this Zhang Ye hungrily to be insane, „Old Wu, hurried, my this many days have not been seeing the chummy dish, deft cooked the meat to me, I want to eat the red-roasted pork, cooked the spareribs.” “没呢。”提起这个张烨就饿疯了,“老吴,赶紧的,我这都好多天没见着热乎菜了,麻利儿给我炖点肉吧,我想吃红烧肉,还有炖排骨。” Wu Zeqing said: „On early in the morning eats this?” 吴则卿道:“大早上吃这个？” Zhang Ye said: „I am hungry.” 张烨道:“我饿啊。” Wu Zeqing said with a smile: „He He, good.” 吴则卿笑道:“呵呵,好。” When are not many, Father Mother also came, sees son's appearance, the old couple also had a scare. 不多时,老爸老妈也都来了,一看到儿子的模样,老两口也都吓了一跳。 Mother said dull: „Were you make the devil sweeping?” 老妈呆道:“你这是让鬼子给扫荡了啊？” Father said: „What program did you pat? Such laborious?” 老爸道:“你到底拍什么节目了啊？这么辛苦？” Zhang Ye on the sofa, said weak worn out: „Keeps off the world everyone nobody has patted program, will wait to begin broadcasting you to know several days later.” 张烨瘫软在沙发上,有气无力道:“一挡全世界谁都没人拍过的节目,等过几天开播您俩就知道啦。” Streaky pork. 五花肉。 Spareribs. 排骨。 Chicken soup. 鸡汤。 Zhang Ye one stuffs oneself, has had five bowls of rice obstinately. 张烨一顿胡吃海塞,愣是吃了五碗米饭。 Wu Zeqing said with a smile: „Does slow point eat to be good?” 吴则卿笑道:“慢点吃行不行？” Zhang Ye does not listen, „delicious delicious, was too fragrant!” 张烨不听,“好吃好吃,太香了！” Mother stares him, „you are supporting again, almost on line.” 老妈瞪他,“你再撑着,差不多就行了。” Zhang Ye pushes the spatial bowl, wipes the mouth saying: „Comes half bowl again.” 张烨把空碗一推,擦擦嘴道:“再来半碗。” Mother, „supported you to result.” 老妈哼,“撑死你得了。” Old Wu fills a bowl with rice to him with a smile. 老吴笑着给他盛饭。 At this time, cell phone made a sound. 这时,手机响了。 Zhang Ye one it seems like reveals, meets. 张烨一看来显,就接起来。 Is CCTV international channel leader hits. 是央视国际频道负责人打来的。 Meng Director Voice is somewhat excited, „Leader Zhang, I looked at first issue of program with several leaders a moment ago.” 孟总监的声音有些激动,“张导,我刚才和几个领导把第一期节目看了。” Zhang Ye asked: „How Old Meng?” 张烨笑着问:“怎么样老孟？” Meng Director said: „I think very good.” 孟总监道:“我觉得很不错。” Zhang Ye asked: „Promotes the publicity matter?” 张烨问:“推广宣传的事？” The Meng Director silent moment, said: „Our China television program was too silent long, this time, should play a ticket in a big way, I have striven to you «Man vs. Wild» advertisement project on above ten countries, if money can many batch some, project on 20 countries.” 孟总监沉默片刻,道:“咱们中国电视节目沉默太久了,这一次,也该玩一票大的了,我给你争取把《荒野求生》的广告打到十个国家以上,如果钱能多批下来一些,就打到20个国家。” advertisement? 广告？ Projects on the overseas? 打到国外？ This matter, Zhang Ye is first time heard that he knows, CCTV became famous digs out, little will be program of one's own stage will spend to make publicity, let alone publicity to the overseas? 这种事,张烨都是第一次听说,他知道,央视可是出了名的抠儿啊,很少会为自己台的节目去花钱做宣传的,更何况还是宣传到国外？ Zhang Ye is stunned, „how much money?” 张烨愕然,“那得多少钱啊？” Meng Director said with a smile slightly: „Teacher Zhang, you know matter that we have wanted to do, I know that is also the matter that you want to do, this time we collaborate to want China program to promote the entrance, you left such vigorously, we naturally cannot cover-up, international channel Viewership Ratings was not good, this is the matter that everyone knows, if the advertisement publicity effort is insufficient, good program will have the limit, in this point stage early has reached an agreement, therefore this time, we are willing to accompany you to bet, is willing to bet one for China television program.” 孟总监微微笑道:“张老师,你知道我们一直想做的事,我知道那也一直是你想做的事,这次咱们联手想把中国节目推出国门,你出了这么大力,我们自然也不能藏着掖着,国际频道收视率一直不好,这是谁都知道的事,如果广告宣传力度不够,多好的节目也会有局限,这一点台里早都商量好了,所以这一次,我们愿意陪你赌一把,也愿意为中国电视节目赌一把。” The Zhang Ye perspiration said: „Do you believe me really?” 张烨汗道:“您真信我啊？” Meng Director said earnestly: „Right, I also really believe you, entire CCTV believes you.” 孟总监认真道:“对,我还真信你,整个央视都信你。” Zhang Ye has smiled, „thanked.” 张烨笑了,“谢了。” Meng Director: „Is we thank you.” 孟总监:“是我们谢谢你。” Has made the telephone call, eats to sate the appetite, Zhang Ye went upstairs to sleep. 挂了电话,吃饱饭,张烨就上楼睡觉了。 That night, he dreamed of 1 million brave soldiers. 这一夜,他梦见了1000000雄兵。 That night, the China ten thousand dynasties in dream do obeisance. 这一夜,梦里的中国万朝来拜。 ... … Sending for approval. 送审。 Requesting authorization. 报批。 Crosses examining. 过审。 program sets up a file. 节目备案。 A series of procedures managed quickly. 一系列手续很快都办下来了。 To this time, Zhang Ye new program finally has exposed. 到了这个时候,张烨的新节目才终于曝光了。 program publicity also like a raging fire launched! 节目的宣传也如火如荼地展开了！ CCTV. 央视。 Forum. 论坛。 Video site. 视频网站。 Media newspaper. 媒体报纸。 Many places have gotten publicity. 很多地方都打上了宣传。 «Man vs. Wild» program synopsis: Entire new program that CCTV international channel promotes, Host Zhang Ye will place oneself in a situation of been stranded passenger, then, teaches us to be how worst in the world, is actually in the environment that most people resolutely go to seeks livehood. Zhang Ye will be stranded one's own in a popular open country destination \; There frequently is the place that the tourist becomes lost and is in danger. He will land to the tropical rain forest, coasts along the rope to the desert and lake, as well as mounts the beautiful state highest and bleakest summit. Places oneself in the real environment, Zhang Ye will use its specialized seeking livehood technique, tries to flee the dangerous situation, strove for saving diligently, as well as sought to return to the outlet of human community. 《荒野求生》节目简介:央视国际频道推出的全新节目,主持张烨将会置身于一名被困旅客的处境中,然后,教我们怎样在世上最恶劣,却又是最多人毅然前往的环境中求生。张烨会将自己困于一处受欢迎的野外目的地\;那儿经常是游客迷路和遇险的地方。他会空降到热带雨林,沿绳滑下至沙漠和湖泊,以及登上美州最高和最荒凉的山顶。置身于真实的环境中,张烨会利用其专业的求生技术,设法逃离险境,努力求存,以及寻找重回人类社区的出路。 ... … Domestic field. 国内业界。 „His new program came out.” “他新节目出来了。” „I also heard, called «Man vs. Wild»?” “我也听说了,叫《荒野求生》？” „What type program is this?” “这是什么类型的节目？” „Probably is the field survival, his homemade program, no person has done, therefore program is any appearance, but also nobody knows.” “好像是野外生存,他自创的节目,从来没有人做过,所以节目到底是什么样子,还没人知道。” „Too take risked.” “太冒险了啊。” „Yes, I think that he must make his adept program.” “是啊,我以为他要做他拿手的节目呢。” „Does Zhang Ye want by to keep off brand-new program to travel the world?” “张烨想靠一挡全新的节目闯世界？” „Now all do not say, after is Zhang Ye, his program innumerable has created the miracle, who knew that this time is also same.” “现在一切都不好说,毕竟是张烨,他的节目已经无数次创造过奇迹了,谁晓得这次是不是也一样啊。” ... … On weibo. 微博上。 „Finally came!” “终于来了！” „Zhang Ye new program decided the files!” “张烨新节目定档了！” „? Which Heavens/Days?” “啊？哪一天啊？” „Next Saturday!” “下周六！” „Right, called «Man vs. Wild», has decided!” “对,叫《荒野求生》,已经定了！” „Wilderness? Seeks livehood? This what gadget?” “荒野？求生？这什么玩意儿？” „Pū, face-smacking Zhang homemade new program form?” “噗,打脸张又自创新节目形式了？” „Worries for Zhang Ye, although before Zhang Ye also makes the program family background, but in Domestic, competed opponent same time also such 1-2, but this time was different, he must broadcast in China only international channel that must in the world compete with same time all television program, this time competition opponent is not one two, but was all program of world various countries, beautiful play? Talkshow? British play? Republic of Korea variety? Japan animation? Only if face-smacking Zhang new program goes against heaven's will really specially, moreover must go against heaven's will an absolute degree, possibly breaks through a tight encirclement in program of world all countries, possibly?” “真替张烨捏一把汗啊,以前张烨虽然也是做节目出身的,但只是在国内啊,竞争对手同期也就那么一两个,可这次不一样了,他要在中国唯一的一个国际频道播出,就是要和同期全世界的所有电视节目打擂台啊,这次的竞争对手已经不是一个两个了,而是全世界各国的所有节目啊,美剧？脱口秀？英剧？韩国综艺？日本动画？除非打脸张的新节目真的特别逆天,而且还得逆天到了一个绝对的程度,才可能在全世界所有国家的节目中杀出重围,可能吗？” „It is not easy.” “是不容易。” „Looked that face-smacking Zhang this time can also continue the wave to get down.” “看打脸张这次还能不能继续浪下去了。” „Others we cannot control, but Zhang Ye program, our own must support!” “别人咱们管不了,但张烨的节目,咱们自己必须支持！” „Right, so long as is the Zhang Ye racket, the excrement I look!” “没错,只要是张烨拍的,屎我都看！” „Ha Ha, six days, anticipation!” “哈哈,还有六天,期待！” ... … United States. 美国。 „Well?” “咦？” „China program advertisement?” “中国节目的广告？” „Damn, is Zhang Ye new program?” “见鬼了,是张烨的新节目？” „First time looked that China program hits advertisement!” “第一次看中国节目打广告啊！” ... … Japan. 日本。 „«Man vs. Wild»?” “《荒野求生》？” „Zhang Ye program?” “张烨的节目？” „Did advertisement arrive at Japan?” “广告都到日本了啊？” ... … Republic of Korea. 韩国。 „Such quickly can broadcast?” “这么快就要播了？” „advertisement these many?” “广告这么多？” „This was under the initial capital!” “这是下血本了啊！” „China TV station is really rich.” “中国电视台真有钱啊。” ... … United Kingdom. 英国。 „Field survival?” “野外生存？” „Probably also a little meaning.” “好像还有点意思啊。” „Um, when the time comes has a look.” “嗯,到时候看看吧。” „This Nobel Peace Prize winner, I also really very likes, Ha Ha.” “这个诺贝尔和平奖得主,我还真挺喜欢的,哈哈。” ... … China. 中国。 „Shit!” “我靠！” „CCTV?” “央视不过了啊？” „This advertisement hit insanely!” “这广告打疯了啊！” „I saw in the New York square!” “我在纽约广场都看到了！” ... … The world multi- national capitals have recorded «Man vs. Wild» advertisement! 世界多国都登入了《荒野求生》的广告！ Different from «Wolf Warriors 2», fights the wolf not to hit any publicity externally, because of the audience community externally, did not hit advertisement also white to hit. But «Man vs. Wild» is different, Zhang Ye and CCTV give its location, keeps off international program, its audience is a world, but is not only Domestic, had this location, the delivery of advertisement naturally can have the pointedness, but also this CCTV made a determined effort, the publicity effort good coverage fraction, almost to be also unprecedented, advertisement hits the people of overseas many television circle to be fearful and apprehensive. 跟《战狼2》不同,战狼并没有在国外打什么宣传,因为受众群体根本就不在国外,打了广告也是白打。但《荒野求生》不一样,张烨和央视给它的定位,就是一挡国际节目,它的受众是全球,而不仅仅是国内,有了这个定位,广告的投放自然会有针对性了,而且这次央视发了狠,宣传的力度也好覆盖率也罢,几乎都是前所未有的,广告打得国外不少电视圈的人都心惊胆战。 time. 一时间。 «Man vs. Wild» global attention rises dramatically rapidly! 《荒野求生》的全球关注度迅速飙升！